12 Most Effective Digital Marketing Strategies for Dentists in 2021

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12 Most Effective Digital Marketing Strategies for Dentists in 2021
DENTISTRY BY: DR. JERRY HU

                     12 Most Effective Digital Marketing
1   page

                     Strategies for Dentists in 2021
© 2021 MicroDental

                     GUEST CONTRIBUTOR
                     Cesar Navarro
                     Director at Geek Dental Marketing®
                                                          Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Digital Marketing Strategies for Dentists in 2021
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                      DIGITIAL MARKETING HAS
                      LIMITLESS POTENTIAL

                      Like most dentists, you mostly focus on fulfilling dental services and
                      not finding new ways to create or understand marketing strategies.
                      But in the era of digitalization, all dental offices must understand the
                      importance of digital marketing. Your dental office should not be
                      limited by just word of mouth; instead, try using proven techniques
                      that will help you maximize incoming patients to your office.

                      You have to be aware of the new and current ways of reaching out
                      to your target audience. Give your practice a fighting chance by
                      carrying out these strategies and techniques. In this guide, we’ll
                      review the 12 Most Effective Dental Marketing Strategies to Maximize
                      Your Practice’s Growth In 2021.
1   page
© 2021 MicroDental

                     MICRODENTAL LABORATORIES · MicroDental.com        Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Digital Marketing Strategies for Dentists in 2021
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                     Num.01
                       BRANDING

                     Branding sets your practice apart from the
                     competition and creates a unique experience
                     that your patients recognize as soon as they
                     interact with you. No matter which channels
                     they choose to interact with your office, your
                     brand – your website, blog, email, Facebook,
                     Twitter, or whatever tomorrow’s technology
                     may bring – they should all demonstrate the
                     unique experience that your brand represents.

                     A brand is a person’s perception of a product, service, experience, or organization.

                     A brand strategy is a long-term plan for
                     developing a successful brand presence
                     to achieve specific results. First, let’s clarify
                     that your brand is not your product, logo,
                     website, or name. Your brand is far more
                     encompassing — your brand makes a more
                     profound, emotional connection with your
                     patients. A well-thought-out and defined
                     brand identity should be the backbone of any
                     successful practice, so distinguish yourself
                     from the ones around you.
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© 2021 MicroDental

                     MICRODENTAL LABORATORIES · MicroDental.com          Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Digital Marketing Strategies for Dentists in 2021
12 Most Effective Dental Marketing
                     Strategies to Maximize Your Practice

                                                                                                                                 Photo credit: # smileonnashville
                     Num.02
                       PHOTOGRAPHY ON
                       SOCIAL MEDIA

                     Social media works wonders for marketing.           impact your image and business. So, be
                     But to do so, you need to upload high-              regular with the photographs and uploads.
                     quality photographs with eye-catching               Keep it relevant and also make it fun.
                     captions. Poor quality pictures, such as low
                     pixel, blurry, or even wrong
                     edited photos, do not                You must understand that using quality photos and
                     catch people’s attention.            taking your time to edit them says a lot about your
                     They only bring down the
                     quality of your work. You            persona and how you carry out yourself with your work.
                     must understand that using
                     quality photos and taking your time to edit
                     them says a lot about your persona and              One of our favorite tips is to create your own
                     how you carry out yourself with your work.          hashtags for your specific treatments. In a
                     If you start posting pictures with a low-           way, you can build your smile digital album for
                     quality resolution or even posting temporary        veneers, crowns, dentures, implants, etc.
                     crowns/veneers (which are not as great as the
                     final results of a delivered case), people tend
                     to feel your work is low-quality. Dentists must       example:
                     understand that perception is reality.                you just finished delivering a few veneer
                                                                           cases, so you start posting the before/
                     It will be beneficial to invest in a dental           after pictures on your social media
                     photography class and a good camera. This             platforms. to create your digital album
                     way, you can attract cosmetic cases. The              for those specific cases, you hashtag
                     algorithm keeps changing, but sometimes               the posts #VeneersbyDrJAlbum (this is a
                     it takes only one great photo or video to go          custom hashtag of your own). try using
                     viral. This will open up doors to new patients        more hashtags obviously to get more
                     ready to commit to your work and maybe even           presence, but this one is a must for all
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                     A-list or celebrity clientele.                        your veneer cases. *make sure no one else
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                                                                           is using this same hashtag. that way, when
                     It is also important to upload photos regularly.      you search for the hashtags, only your
                     Going cold on social media will negatively
© 2021 MicroDental

                                                                           veneer cases pop-up and not some random
                                                                           case from a different doctor.

                     MICRODENTAL LABORATORIES · MicroDental.com         Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Digital Marketing Strategies for Dentists in 2021
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                                                                       Num.03
                                                                         SOCIAL MEDIA
                                                                       Posting amazing photos on social media is
                                                                       not enough. You need to build a relationship
                                                                       with your patients via social media. Be
                                                                       as responsive as you can. Have frequent
                                                                       interactions. Maintain transparency to gain
                                                                       the trust of your patients. Your social media
                                                                       should focus on what your brand is. Maintain
                                                                       the consistency of your brand, and you will
                                                                       have a steady in-flow of patients. In simpler
                                                                       words, let your patients know who you are as a
                                                                       dentist and a person.

                                                                   Having a presence on social media can
                                                                   also boost your reputation and give you a
                                                                   variety of clientele. It is a very effective way
                                                                   of attracting the a-list patients that you want.
                                                                   You could also draw celebrities and even
                                                                   big-time influencers with millions of followers.
                                                                                      As mentioned before,
                                                                                      perception is everything,
                                                   Make it about them, not you.       so if you serve celebrities,
                                                                                      others will follow.

                                                                       See, back in the day, trust used to be
                                                                       something that would take time to build, but
                                                                       this generation acts differently. People with
                                                                       thousands or even millions of followers are
                                                                       called influencers because they influence
                                                                       people to come to your office. Even if they
                                                                       don’t know each other, one shoots the
                                                                       message, and others follow.

                                                                       How do you know who an influencer is? When
                                                                       a patient comes to your office, try looking them
                                                                       up on social media, most people have their
                                                                       profiles “public,” so you can ask them to take a
                                                                       picture with you. Make it about them, not you.
4   page
© 2021 MicroDental

                     MICRODENTAL LABORATORIES · MicroDental.com        Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Digital Marketing Strategies for Dentists in 2021
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                     Num.04                                                                    tip: you can claim you
                                                                                               free business profile at
                      SEARCH ENGINE OPTIMIZATION                                               http://www.google.com/
                      (SEO)                                                                    business/

                     Creating a website and not performing SEO is like having business cards and keeping
                     them in your storage room.

                     By now, we all know that content is the new         ultimately, ranking you on the first page of
                     currency of this age. Displaying the right          organic search engines. A great way to see
                     content gets your target audience’s attention       SEO strategies is as an investment for your
                     and engagement with your business. Great            practice. SEO helps search engines navigate
                     content rich with SEO friendly words will           your website more structurally. Creating
                     boost your practice when people search for          a website and not performing SEO is like
                     services or specific keywords. It will help your    having business cards and keeping them in
                     website come out on top of search engine            your storage room. No one will know you
                     results; Search engines like Google, Bing,          have them. It is important to distribute your
                     Yahoo, etc. Search Engine Optimization              content across the web. This type of strategy
                     helps you attract the right audience; in your       can take time, but it is a great investment
                     case, patients ready to commit to treatment.        in the long run because in a year or so, you
                     You must understand these are patients              can stop SEO, and all the ranking will stay
                     searching for treatment or services and not         up there until another office starts climbing
                     patients interested in dentistry like Facebook      up; Unlike Google Adwords, once you stop
                     targeted ads. Articles enriched with SEO            paying, you disappear from the map.
                     friendly words are not everyone’s forte. It is
                     best to hire a content writing company or a         Local Listings are also part of SEO, so
                     freelancer. They specialize in creating the         make sure you have claimed your Google
                     perfect targeted content for your practice.         MyBusiness (GMB) profile and you are
                     They will provide the content and help              keeping your patients up to date with current
                                                                         information about your practice. After all,
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                     develop a blog system that will be read
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                     locally and not worldwide because when it           your GMB is seen 3x more than your actual
                     comes to search engines, you want to keep           website, so ensure you have accurate contact
© 2021 MicroDental

                     your presence locally to avoid spammers.            information, great pictures, specials, and
                     In a nutshell, SEO refers to improving              hours of operations listed. Your Google
                     your website on the unpaid results, and             MyBusiness profile is a hub for all the
                                                                         information about your practice.

                     MICRODENTAL LABORATORIES · MicroDental.com          Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Digital Marketing Strategies for Dentists in 2021
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                     Num.5
                       REVIEWS: “THE NEW DIGITAL WORD OF MOUTH.”

                     If you ask where your patients found you,           person accountable to leave a great review;
                     most of their answers will be, ”I found you         moreover, when you say, “I can’t wait to read
                     online... You had great google reviews... or        your feedback.”
                     someone recommended me to you.” Reviews
                     have become the new word of mouth. In               If you feel asking is too much for you, there are
                     fact, most people read reviews before going         programs such as RepBoost from Geek Dental
                     somewhere; I’m sure this includes you;              Marketing that allows your staff to send text
                     searching for the best Italian restaurant in your   messages with an invitation to leave a review.
                     area? What makes dentistry any different?           This will make the review process smooth, and
                     People search for the best service and great        if patients happen to text back to that text,
                     reviews translate into the best services.           your staff will be able to answer right away
                     The best part is that it is not limited to one      via the two-way (SMS) text feature. Programs
                     geographic area. Maintaining a good, steady         like this will help you boost your reviews in
                     service with a focus on patient satisfaction        no time. We have seen offices gettings 10-
                     will lead to good reviews. Great reviews will       15 reviews per day. Keep in mind; “The best
                     separate you from other dental offices.             advertising is done by satisfied customers.” -
                                                                         Philip Kotler
                     In fact, most people read reviews                   Reviews influence purchase decisions, so
                     before going somewhere; I’m sure                    consider setting a goal to get 5-10 reviews
                     this includes you.                                  monthly and watch your office phones ring a
                                                                         little more than usual.

                     A bad review can negatively impact your
                     work to a great extent. Always provide the
                     best service and stay up-to-date with what
                     reviews you receive. The saying “Ask and
                     you shall receive” must be applied to this
                     strategy. Most of the time, doctors are afraid
                     of asking for a review, but if you know you
                     provided excellent service, make sure you ask
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                     for a Google review. By asking, you keep the
© 2021 MicroDental

                     MICRODENTAL LABORATORIES · MicroDental.com          Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Digital Marketing Strategies for Dentists in 2021
12 Most Effective Dental
                     Marketing Strategies to Maximize
                     Your Practice

                     Num.6
                       GOOGLE ADS
                       (PPC)

                     PPC stands for Pay Per Click. Google Ads is a
                     Google-based advertising platform that uses
                     a bidding system to promote a business to
                     users searching online. So, why use Google
                     Ads? Google is the biggest search engine
                     on the internet. Most people even refer to
                     Google as being the internet; that’s how big
                     it is. With Google Ads, you can create online
                     advertisements to promote your practice
                     to your specific target audience. The best
                     thing about PPC is that you only pay when
                     someone clicks the Ad to get to your website
                     or contact you. There are different strategies
                     to use within Google Ads, but it is essential
                     to keep track of your budget and your office’s
                     KPIs to have a healthy campaign. Conversions      If your Ad is compelling and catches the
                     are not always the best KPIs. You see, there      person’s attention searching for a specific
                     is a huge gap between the digital world and       keyword or treatment, they will most likely
                     the physical world, so it is wise also to have
                                                                       turn into a patient.
                     physical KPIs such as incoming patients to the
                     office, not just online leads, to keep track of
                     your real return.                                 When creating a Google Ads account, you
                                                                       must ensure that you or the company helping
                     So what’s the difference between Google Ads       you optimize your campaigns keeps in mind
                     and SEO? Your PPC Ads are placed on top of        hours of operations, landing pages, link
                     the search engines so users can see your Ads      extensions, location attachments, devices,
                     faster. If your Ad is compelling and catches      offers, and more. There are many ways to
                     the person’s attention searching for a specific   optimize campaigns, but the biggest of all is
                     keyword or treatment, they will most likely       the negative keywords! These are your best
                     turn into a patient.                              friends when it comes to Google Ads.
7   page
© 2021 MicroDental

                     MICRODENTAL LABORATORIES · MicroDental.com        Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Digital Marketing Strategies for Dentists in 2021
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                       Num.07
                         YOUTUBE VIDEOS

                     Never compromise with the quality of content
                     you upload. It will affect your reputation...
                       Youtube is a great medium to reach out               In addition, you can create testimonial videos
                       to your target audience. Make simple                 from your patients. New visitors will start
                       educational videos as if you are talking to your     trusting more when they see other patients
                       patients to build trust. It helps you showcase       talking about your service and work quality.
                       your knowledge to assure patients that they          Eventually, with time, if your videos get a lot
                       should come to you for specific procedures.          of traffic, you can even monetize them and
                       Visitors can get to know you before they even        earn additional income from Youtube, which
                       come to your office, so they’ll feel more at         can help you boost your marketing strategies
                       ease when finally talking to you in person.          without taking from your overhead.
                       Using the right titles, descriptions, and tags
                       can help your channel grow and bring you             Adobe Premiere Pro is a program used by
                       great results.                                       video producers to edit videos. It can turn
                                                                            regular videos into magic! You can add
                       In addition, you can create testimonial videos       transitions, cut scenes, or color-grade your
                       from your patients. New visitors will start          videos so they can look professional.
                       trusting more when they see other patients
                       talking about your service and work quality.          adobe premier video editing software:
                       Eventually, with time, if your videos get a lot of    you can check prices and plans here:
                       traffic, you can even monetize the channel and        https://www.adobe.com/creativecloud/
                       earn additional income from Youtube, which            plans. html?filter=video-
                       can help you boost your marketing strategies          audio&plan=individual
                       without taking from your overhead, but this
                       is doctors that can commit their time and
                       become influencers.                                  Lastly, Youtube videos will help boost your
                                                                            website’s SEO. If you are already investing in
                                                                            Search Engine Optimization, this is a great way
                                                                            to boost it up and get organic local traffic.
8   page
© 2021 MicroDental

                       MICRODENTAL LABORATORIES · MicroDental.com           Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Digital Marketing Strategies for Dentists in 2021
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                                                   Num.08
                                                     EMAIL MARKETING

                                     The cool part about automation is that 69% of offices said
                                            automation could help reduce wasted time.

                     Creating “Use it or Lose it” campaigns can
                     help your end of the year collection, but             for example:
                     creating an email marketing campaign is               when a new patient is scheduled for
                     not just to send promotions to your current           an appointment, the automated email
                     patients. You can also build automated                campaign will send directions, welcome
                     campaigns. An automated email campaign is             forms, etc., as an email. One week later,
                     a series of emails sent automatically, triggered      the patient will receive an email asking
                     by your subscribers’ actions or staff members.        for reviews linking them to your Google
                                                                           reviews. Lastly, they can probably get a
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                     The cool part about automation is that 69%
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                     of offices said automation could help reduce          personalized letter asking for a referral
                     wasted time.                                          of friends and family.
© 2021 MicroDental

                                                                         There are many ways to get the most out of
                                                                         email marketing campaigns.

                     MICRODENTAL LABORATORIES · MicroDental.com          Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                                          Num.09
                                          EXTENDED SERVICES
                                          (Allied Marketing)

                     One way to make         Suppose you are branding yourself as the cosmetic dentist in your
                     your business           area, and you are using high-quality products such as Microdental
                     bloom is to
                     offer extended          Laboratories’ MacVeneers, then extended services can be an
                     services related        excellent idea for your practice.
                     to dentistry by
                     making allies with other businesses. If you
                     provide a package, it will be way more              case study:
                     attractive. It will also be affordable for          dr. jeff trembley partnered with country
                     people. You can collaborate with trustworthy        music star, jessie james decker as an
                     companies of your choice that offer services        extended service. patients can enter to
                     like plastic surgery, eyebrow microblading,         win  a smile and wardrobe makeover from
                     medspas, dermatology, etc. (primarily related       two  nashville-based businesses.
                     to the face to complement your services.

                     Connecting with other health aesthetic
                     professionals will be beneficial for you.
                     Services like dermatology and plastic surgery
                     are related to the face, just like dentistry.
                     Sometimes, a package service sells more
                     than a single service. Suppose you are
                     branding yourself as the cosmetic dentist
                     in your area, and you are using high-quality
                     products such as Microdental Laboratories’
                     MacVeneers, then extended services can be
                     an excellent idea for your practice. This will
                     make you look apart from any other dental
                     office around the block.

                     The best part about extended services is that
                     all the patients from the other company will
                     know about you right away, and vice-versa.
                     It is a win/win situation. If you happen to
                     promote your services, you go 50/50 and not
                     kill your marketing budget, a good way to
                     save some money.
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© 2021 MicroDental

                     MICRODENTAL LABORATORIES · MicroDental.com         Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                                                                       Num.10
                                                                       PODCASTING
                     This is a wonderful way to                        Just like YouTube videos and social media
                     stand out and get noticed by                      interactions, starting your podcast will enhance
                                                                       your reputation and increase your credibility.
                     your target audience. Do not                      Focus on topics related to dentistry. Do not
                     give up, and stay consistent.                     worry about attracting a massive audience.
                                                                       Focus on putting out good quality content and
                                                                       polishing your reputation. This is a wonderful
                                                                       way to stand out and get noticed by your target
                                                                       audience. Do not give up and stay consistent.

                                                                       Podcasts can tend to be more engaging than
                                                                       books because not everyone reads. Many
                                                                       people do not have enough free time. But a
                                                                       podcast can be listened to while traveling or
                                                                       even cleaning.

                                                                       You may also invite other healthcare providers
                                                                       to join you on specific episodes. This will make
                                                                       your show more diverse! Again, this is not to
                                                                       get you thousands of listeners or followers, but
                                                                       to build your reputation and stand out from the
                                                                       rest.
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                                                                       Don’t want to spend money on Podcasting?
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                                                                       We recommend https://anchor.fm
© 2021 MicroDental

                     MICRODENTAL LABORATORIES · MicroDental.com        Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                     Num.11

                     SOCIAL MEDIA PAID ADS

                     You may not think of social media marketing
                     as a paid search campaign, but to maximize
                     your visibility on social media platforms, paid
                     social media is a must these days.

                     While social media platforms differentiate
                     drastically from search engines, you can
                     always benefit from paid advertising visibility.
                     Remember, older demographics between                I am sure you are aware of an old marketing
                     the ages of 35 and 55 are quite active on
                                                                         strategy, sending a “Welcome to the Neighborhood”
                     social media. They come with a significant
                     household income, family-oriented,                  letter to people who just moved in – Visualize
                     understand the importance of a healthy smile,       doing the same, but instead of a letter, an actual
                     and are your desirable patient.                     personalized video
                                                                         Picture advertising a “Teeth Whitening
                                                                         Special” to that specific person? Even if you
                                                                         are not interested in going into too much
                                                                         detail. I am sure you are aware of an old
                                                                         marketing strategy, sending a “Welcome to
                                                                         the Neighborhood” letter to people who
                                                                         just moved in – Visualize doing the same, but
                                                                         instead of a letter, an actual personalized
                                                                         video saying, “Welcome to our city! This is Dr.
                                                                         John Smith at White Smiles Dental Office; I
                                                                         just wanted to let you know that we are here
                                                                         for you whenever you need a new dentist
                                                                         around your new town. Click the link below so
                                                                         we can get your information and meet you!”—
                                                                         Yes, that is possible!

                                                                         Paid Social Media is all about targeting the
                                                                         right audience.

                                                                         Always keep in mind that social media differs
                                                                         from search engines in a big way! While people
                                                                         look for you or your services on search engines
                                                                         (hot leads), social media shows ads to people
                                                                         interested in you or the demographic you
                                                                         chose (cold leads), which is why your ad needs
                                                                         to convince someone to come to your office.
12  page
© 2021 MicroDental

                     MICRODENTAL LABORATORIES · MicroDental.com          Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                     Num.12
                         CONVERSION-DRIVEN WEBSITE
                     .

                     Finally, we can’t leave this behind.

                     Optimizing your website to have a conversion-
                     driven design. Conversion is the ratio of
                     people visiting your website and taking some
                     action such as buying, calling, or filling out a
                     form. In this case, getting people to schedule
                     appointments or calling would be the
                     conversion you need.

                     Instead of using hyperlinks to help the audience to book a session, use buttons.

                     You can increase your website conversion            Your website should be easy to navigate
                     rate by doing a few simple but necessary            — Make sure that the information is not
                     things. Instead of using hyperlinks to help         presented chaotically. It is a big turn off and
                     the audience to book an appointment,                eventually leads to low conversion rates.
                     use buttons. Make them big, visible, and            Adding real images also attracts more people
                     attractive; that way, your visitors won’t miss      to the website. Keep in mind that a picture
                     them. The loading time of your website is           speaks a thousand words, but a video gives
                     a big deal. Because the attention span and          your patients a specific message. A video is
                     patience has decreased with time, people will       a high-conversion tool, so consider doing
                     not wait for your website to load.                  it. Make sure to add the relevant keywords
                                                                         that people will use to search when looking
                                                                         for a dentist. If you are doing a Pay-Per-
                                                                         Click (PPC) campaign, these will also help
                                                                         drastically. Lastly, make sure your website is
                                                                         mobile optimized and has a “call” button on
                                                                         the first-page load— so that patients can call
                                                                         right away! Do not make it hard to find your
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                                                                         number. Consider age in this matter; while
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                                                                         some younger generations will be able to
                                                                         identify a button with a simple phone icon,
© 2021 MicroDental

                                                                         older generations may want to see a clickable
                                                                         phone number. Always account for everything
                                                                         and think outside the box.

                     MICRODENTAL LABORATORIES · MicroDental.com          Cesar Navarro, MS · Director at Geek Dental Marketing®
12 Most Effective Dental Marketing Strategies to Maximize Your Practice

                     Thank you for reading!
                       These were twelve of the most effective online dental marketing strategies to maximize your
                       practice in 2021. If you need any help creating specific campaigns, feel free to reach out! Its
                       never too late to start growing.

                       We will be giving a complimentary assessment of your digital presence for all Microdental
                       Laboratories partners in which you’ll learn what can help you the most in your particular case.
                       Remember that not all offices are the same.

                     For your complimentary assessment:

                     (954) 681-5824
                     info@geekdentalmarketing.com
                     GeekDentalMarketing.com

                                                About the author
                                                  CESAR NAVARRO
                                                  GEEK DENTAL MARKETING

                     Cesar Navarro, MS, is presently the Marketing Director & CEO of Geek Dental Marketing®,
                     a marketing, development, and technology company for dental offices. With the vision to
                     grow practices, improve management and visibility online, Cesar launched a full marketing
                     company that focuses solely on dentistry to help dentists stand out from the crowd. Cesar
                     holds over ten years of experience in the dental marketing field. He has also served as a group
                     practice administrator and treatment coordinator, where he began his journey and passion
                     for dentistry. Before dentistry, Cesar served as an NCO in the United States Army for several
                     years, where he gathered many skills that most marketers lack. Combining all his skills like
                     attention to detail and experiences, he has presented several CE courses to help dentists
                     globally, such as “Leadership in a Dental Office,” “Branding Mastery Course,” “The How Much
                     Patient? Converting & Selling”, “A New Era: Social Media Marketing,” and many more, and with it
                     thousands of hours as a practice marketing consultant.

                     His strategy includes the GeekBoost™ program, which allows clients’ business information,
                     including addresses and phone numbers, and online web presence to be distributed across
                     multiple channels, such as landing pages, listings, and social media platforms from one single
                     source – securing the accuracy of dental office information online.
© 2021 MicroDental

                     MICRODENTAL LABORATORIES · MicroDental.com         Cesar Navarro, MS · Director at Geek Dental Marketing®
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