15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse
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EXPECT THE BEST: IMM COLOGNE 2018. imm cologne is without doubt the industry’s unmissable, pivotal event at the start of the furniture year. This is where the direction for the coming months is set – international manufacturers present the very latest in furniture, interior design and accessories. The global furniture industry comes to Cologne to experience the emerging trends for the year at first hand and make important decisions for the business year. Anyone who wants to showcase their new products and ideas to the entire industry in one go does so here in Cologne.
IN THE BEST In January, the whole world of interiors arrives in Cologne. The most important international business hub will provide a showcase for the whole range of new market- COMPANY: ready products: in 2017, an impressive 1,081 companies from 51 countries presented their products here. And successfully so: 94% of exhibitors were satisfied or very satisfied with the extent to which they achieved their objectives. EXHIBITOR OVERVIEW. 71 % EXHIBITORS FROM OUTSIDE GERMANY From near and far: origin of the exhibitors 21 % 29 % 50 % Germany Europe (excl. Germany) Rest of the World Exhibitor satisfaction by subject Exhibitors highly satisﬁed 86% number of international visitors 92% quality of international visitors 93 % 84% number of visitors from Germany 89% quality of visitors from Germany with level of fair objectives achieved 81% value for money from imm cologne 76% of exhibitors were also at the previous year’s edition of imm cologne 61% of exhibitors have already been taking part for 3 years or more 61% of exhibitors have already been taking part for 3 years or more Sources: Koelnmesse GmbH / Visitor survey at imm cologne 2017, 92% would recommend imm cologne to a friend or colleague conducted by an independent market research institute.
THE BEST › Global Lifestyles Living-room and bedroom furniture from around the world OFFERING: › Comfort Upholstered furniture – suites, armchairs, divans, sofas, sofa beds › Prime Modern living-room and bedroom furniture, solid wood furniture, children’s furniture, tables, chairs, THE SEGMENTS AT IMM COLOGNE. dining rooms, period furniture and reproductions › Sleep Mattress and sleep systems, boxspring beds, waterbeds, bedding, bed linen and accessories › Smart Contemporary young living, ready-to-assemble furniture, bedroom furniture, children’s furniture, selection of associated products/furnishing accessories › Designers Market by blickfang – Heimatdesign Pop-Up Shop Shopping market for innovative products of young and independent designers, home accessories, furniture, textiles, fashion & jewellery. Open to everyone: 19.–21.01. 2018 www.imm-cologne.de www.imm-cologne.com 15.–21.01.2018 › Pure Holistic living philosophies of leading design brands 8 Zo Entrance West 7 o br üc ke › Pure Editions Innovative interior and luminaire designs, product concepts n we g 6 Aue with edition character, Das Haus – Interiors on Stage 5 Designers Market › with the Pure Platforms special-format stand construction (optional) by blickfang 4 9 rd va ule › Pure Studios Young and upcoming: design labs, networks, independent 1 2 Bo 10 Entrance North designers and design studios Piazza 3 Congress Centre North t r. -S Heimatdesign er › Pure Talents Experimental design: schools, Pure Talents Contest he im Messekreise l Pop-Up Shop 11 tz - M ül u De Subject to change. › Pure Architects Holistic concepts for home decoration and interior design for bathrooms, ﬂooring, wallcoverings, lighting and smart home Entrance East Congress Centre East Entrance South
THE BEST PROSPECTS: 150,000 VISITORS – FROM 139 COUNTRIES 48,000 Trade visitors VISITOR OVERVIEW. 56,000 Trade visitors from abroad from Germany 46,000 End consumers Trade visitors by economic region (excluding Germany) 13 % Asia, Ozeania 9 % Eastern Europe, rest of Europe 6 % EFTA 4 % Middle East, Africa High levels of satisfaction among trade visitors 2 % North America 65 % EU 1 % Latin America 98 % With imm cologne in general 98 % With the imm cologne offering Trade visitors from all relevant industries (more than one category may apply) Furniture retailers, furniture wholesalers, furniture importers/exporters, Decision makers and trade visitors participating in their specialist bed retailers, kitchen retailers Commercial representatives, mail order trade, furniture dealers offering kitchens, lighting specialists – whole- Trade company’s purchasing decisions salers and retailers, department stores offering furniture, hardware and DIY stores, associations, furniture purchasing associations, specialist bathroom 63 % 67 % retailers, kitchen wholesalers Design, interior construction/design, interior decoration, Interior design, architecture, contract furnishing, developers / construction contract furnishing consultants, other freelance professions 44 % You are sure to meet your target group at imm cologne: Manufacturers of furniture and Industry leading opinion formers and disseminators will be present in Cologne, furnishing, supplier industry 17 % trade visitors from all over the world, top international decision- Technical schools, colleges and Education universities, students makers and furnishing experts will get a comprehensive view of all the 15 % latest developments and do solid business. And they do so repeatedly: Carpentry, shopfitting, Skilled trade sector stand caonstruction 94 per cent of visitors are satisfied with the extent to which they Sources: Koelnmesse GmbH / visitor 12 % survey at imm cologne 2017, carried achieved their objectives in attending the fair – and 91 per cent would IT sector, other, Other out by an independent market research other professionals recommend the event to friends and colleagues. institute. 4%
THE BEST CONDITIONS: THE TOP BUYERS WILL BE IN COLOGNE The world’s top 30 But, France | DFS Furniture, Great Britain | John Lewis, Great Purchasing associations (Germany) Britain | Krieger group, Germany | Lars Larsen, Denmark (Jysk) | Alliance | Atlas | Begros | Creative Inneneinrichter | Einrichtungspartnerring VME | Nitori, Japan | Porta group, Germany | Steinhoff, South Africa Europa Möbelverbund | Garant group | GFM Trend | Giga | K3 | MZE | ProÖko | (Conforama – F, Harveys – GB, Poco – D, Lipo – CH, Kika / Union | WohnPartner Leiner – A, Bensons for Beds – GB, Mattress Firm – USA) | Tessner group, Germany | XXLutz, Austria | and many more Online retail Amazon (one of the world’s top 30) | Ebay | Home24 | Ikarus | Made.com | Europe’s top 30 Otto Group (one of the world’s top 30) – incl. Manufactum, Baur, Küche & Co. | Alinea, France | Benson for Beds, Great Britain | Cuisines Smidt, Wayfair (one of the world’s top 30) | Westwing | and many more France | Dreams, Great Britain (Sun) | El Corte Ingles, Spain | Home Retail Group, Great Britain (incl. Argos, Homebase, Design Habitat) | Kingfisher, Great Britain | Micasa, Switzerland | Abc Carpet & Home, New York | Altus, Lebanon | Chaplins, Great Britain | DDC, Möbel Martin, Germany | Next, Great Britain | Pfister, New York | Designfunktion, Germany | Harrods, Great Britain | Heals, Great Britain | Switzerland | Schaffrath, Germany | Tessner, Germany | Luminaire, Miami | Sijben, The Netherlands | The Conran Shop, GB / Japan /France | and many more Teo Jakob, Switzerland | Zingg Lamprecht, Switzerland | and many more
With its drawing power, imm cologne reaches the whole world of interior design: international television channels and trade and consumer magazines report on the fair – and the trends at Cologne are spread across the whole world via social media. In this way your message reaches far beyond the exhibition halls to all of the people who are important for you. The cross-media campaign, from targeted press releases, through worldwide mailing campaigns to social media activity across all channels make it virtually impossible for anyone interested in design to miss the new products and ideas presented at imm cologne. › Subject-specific press releases that reach more than 2,500 journalists › Worldwide press conferences › Editorial discussions and interviews THE BEST › Comprehensive press services during the trade fair › Social-media activities across all channels (Facebook, Twitter, Pinterest, Instagram, YouTube, blogs, ...) APPEAL: › Print, electronic and internet: marketing activities on all media channels for trade visitors and end consumers › Worldwide, target-group specific mailings COMMUNICATION.
WE RECOMMEND Register with us – you can find your personal contact person at imm-cologne.com/contact. YOU REGISTER Together we can develop the perfect presentation of your company – and ensure the best start to the 2018 furniture year for you! RIGHT NOW: You can find your application form here: imm-cologne.com/application WE LOOK FORWARD TO HEARING FROM YOU.
THE BEST REASONS: FOR YOU TO BE IN COLOGNE › imm cologne gains you entry into the biggest sales market in the world: Germany. › From here you can capture markets in the whole world – trade visitors from 139 countries come to Cologne to update themselves on the latest developments in the industry. › The most important disseminators in the fields of design, architecture and journalism will be attending. › International decision makers, sellers, agents, architects, planners, suppliers and consumers – all of the target groups will be in Cologne. › The highly qualified trade visitors guarantee well-founded feedback about your new products and innovations. › On the public days, you will be able to interact directly with consumers and prompt concrete buying decisions. › You can see all of your competitors here – the ideal basis for your own positioning. › Spectacular shows and special events set trends and stimulate industry-wide discussions. › International media and social networks report from Cologne in words, images and sound. Koelnmesse GmbH › You will enjoy a full seven days in a professional Messeplatz 1, 50679 Köln environment with the ideal conditions for a perfect start EN · Printed in Germany 3.2017 Germany to the 2018 furniture year. Tel. +49 221 821-2089 Fax +49 221 821-3280 email@example.com Be sure to be there and enjoy the best business of the imm-cologne.com year – we look forward to seeing you!
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