15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse

15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse

15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse

               imm cologne is without doubt the industry’s
               unmissable, pivotal event at the start of the furniture
               year. This is where the direction for the coming
               months is set – international manufacturers present
               the very latest in furniture, interior design and
               accessories. The global furniture industry comes to
               Cologne to experience the emerging trends for the
               year at first hand and make important decisions for
               the business year. Anyone who wants to showcase
               their new products and ideas to the entire industry
               in one go does so here in Cologne.
15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse
                                                                                  In January, the whole world of interiors arrives in Cologne.
                                                                                  The most important international business hub will
                                                                                  provide a showcase for the whole range of new market-

  COMPANY:                                                                        ready products: in 2017, an impressive 1,081 companies
                                                                                  from 51 countries presented their products here. And
                                                                                  successfully so: 94% of exhibitors were satisfied or very
                                                                                  satisfied with the extent to which they achieved their


                                                                                  71 %
                                                                                  EXHIBITORS FROM OUTSIDE GERMANY

                                                                                  From near and far: origin of the exhibitors

                                                                                                                                                          21 %
                                                                                   29 %
                                                                                                                50 %

                                                                                  Germany               Europe (excl. Germany)                     Rest of the World

      Exhibitor satisfaction by subject                                                 Exhibitors highly satisfied
      86% number of international visitors
      92% quality of international visitors                                                              93 %
      84% number of visitors from Germany
      89% quality of visitors from Germany
                                                                                  with level of fair objectives achieved
      81% value for money from imm cologne

      76% of exhibitors were also at the previous year’s edition of imm cologne
      61% of exhibitors have already been taking part for 3 years or more
      61% of exhibitors have already been taking part for 3 years or more
                                                                                  Sources: Koelnmesse GmbH / Visitor survey at imm cologne 2017,
      92% would recommend imm cologne to a friend or colleague                    conducted by an independent market research institute.
15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse
                                                                              › Global Lifestyles Living-room and bedroom furniture
                                                                               from around the world

 OFFERING:                                                                    › Comfort Upholstered furniture – suites, armchairs, divans,
                                                                               sofas, sofa beds

                                                                              › Prime Modern living-room and bedroom furniture,
                                                                               solid wood furniture, children’s furniture, tables, chairs,

           THE SEGMENTS AT IMM COLOGNE.                                        dining rooms, period furniture and reproductions

                                                                              › Sleep Mattress and sleep systems, boxspring beds,
                                                                               waterbeds, bedding, bed linen and accessories

                                                                              › Smart Contemporary young living, ready-to-assemble
                                                                               furniture, bedroom furniture, children’s furniture,
                                                                               selection of associated products/furnishing accessories

                                                                              › Designers Market by blickfang – Heimatdesign Pop-Up
                                                                               Shop Shopping market for innovative products of young
                                                                               and independent designers, home accessories, furniture,
                                                                               textiles, fashion & jewellery. Open to everyone:
                                                                               19.–21.01. 2018

› Pure Holistic living philosophies of leading design brands
                                                                                                                                                                                                                       8                           Zo
                                                                                                                       Entrance West                                            7                                                                     o   br
› Pure Editions Innovative interior and luminaire designs, product concepts
                                                                                                                              n   we
                                                                                                                                     g                                6
 with edition character, Das Haus – Interiors on Stage                                                                                            5
                                                                                        Designers Market
 › with the Pure Platforms special-format stand construction (optional)                 by blickfang
                                                                                                                                         4                                                                         9
› Pure Studios Young and upcoming: design labs, networks, independent                    1                 2
                                                                                                                                                                            10                                                                                        Entrance North

 designers and design studios                                                                                                            Piazza
                                                                                                                   3                                                                                                                  Congress Centre North
                                                                                                                                                                                                                            t   r.
                                                                                     Heimatdesign                                                                                                                      er
› Pure Talents Experimental design: schools, Pure Talents Contest                                                                                                                                            he
                                                                                                                                                                                                                  im                 Messekreise
                                                                                      Pop-Up Shop
                                                                                                                                             11                                              tz
                                                                                                                                                                                                -   M

                                                                                                                                                                                                                                                                                 Subject to change.
› Pure Architects Holistic concepts for home decoration and interior design
 for bathrooms, flooring, wallcoverings, lighting and smart home                                                                                                           Entrance East
                                                                                                                                                                          Congress Centre East
                                                                                                               Entrance South
15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse
                                                                                                                   VISITORS – FROM 139 COUNTRIES

                                                                                                                                                                                       Trade visitors
           VISITOR OVERVIEW.                                                                                           56,000
                                                                                                                  Trade visitors
                                                                                                                                                                                        from abroad
                                                                                                                                                                                       End consumers

                                                                                                                   Trade visitors by economic region
                                                                                                                   (excluding Germany)

                                                                                                                   13 % Asia, Ozeania                                                  9 % Eastern Europe,
                                                                                                                                                                                       rest of Europe
                                                                                                                                                                                       6 % EFTA
                                                                                                                                                                                       4 % Middle East, Africa
High levels of satisfaction among trade visitors                                                                                                                                       2 % North America
                                                                                                                   65 % EU                                                             1 % Latin America
                                                         98 %
With imm cologne in general
                                                         98 %
With the imm cologne offering
                                                                                                                   Trade visitors from all relevant industries
                                                                                                                   (more than one category may apply)
                                                                                                                    Furniture retailers, furniture wholesalers, furniture importers/exporters,
Decision makers and trade visitors participating in their                                                           specialist bed retailers, kitchen retailers Commercial representatives, mail
                                                                                                                    order trade, furniture dealers offering kitchens, lighting specialists – whole-   Trade
company’s purchasing decisions                                                                                      salers and retailers, department stores offering furniture, hardware and DIY
                                                                                                                    stores, associations, furniture purchasing associations, specialist bathroom
                                                                                                                                                                                                      63 %
                                                         67 %                                                       retailers, kitchen wholesalers

                                                                                                                    Design, interior construction/design, interior decoration,        Interior design,
                                                                                                                    architecture, contract furnishing, developers / construction      contract furnishing
                                                                                                                    consultants, other freelance professions
                                                                                                                                                                                      44 %
You are sure to meet your target group at imm cologne:                                                              Manufacturers of furniture and         Industry
leading opinion formers and disseminators will be present in Cologne,                                               furnishing, supplier industry
                                                                                                                                                           17 %
trade visitors from all over the world, top international decision-                                                 Technical schools, colleges and      Education
                                                                                                                    universities, students
makers and furnishing experts will get a comprehensive view of all the                                                                                   15 %
latest developments and do solid business. And they do so repeatedly:                                               Carpentry, shopfitting,               Skilled trade sector
                                                                                                                    stand caonstruction
94 per cent of visitors are satisfied with the extent to which they       Sources: Koelnmesse GmbH / visitor
                                                                                                                                                          12 %
                                                                          survey at imm cologne 2017, carried
achieved their objectives in attending the fair – and 91 per cent would                                             IT sector, other,         Other
                                                                          out by an independent market research     other professionals
recommend the event to friends and colleagues.                            institute.
15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse
           BE IN COLOGNE

The world’s top 30
But, France | DFS Furniture, Great Britain | John Lewis, Great      Purchasing associations (Germany)
Britain | Krieger group, Germany | Lars Larsen, Denmark (Jysk) |    Alliance | Atlas | Begros | Creative Inneneinrichter | Einrichtungspartnerring VME |
Nitori, Japan | Porta group, Germany | Steinhoff, South Africa      Europa Möbelverbund | Garant group | GFM Trend | Giga | K3 | MZE | ProÖko |
(Conforama – F, Harveys – GB, Poco – D, Lipo – CH, Kika /           Union | WohnPartner
Leiner – A, Bensons for Beds – GB, Mattress Firm – USA) |
Tessner group, Germany | XXLutz, Austria | and many more            Online retail
                                                                    Amazon (one of the world’s top 30) | Ebay | Home24 | Ikarus | Made.com |
Europe’s top 30                                                     Otto Group (one of the world’s top 30) – incl. Manufactum, Baur, Küche & Co. |
Alinea, France | Benson for Beds, Great Britain | Cuisines Smidt,   Wayfair (one of the world’s top 30) | Westwing | and many more
France | Dreams, Great Britain (Sun) | El Corte Ingles, Spain |
Home Retail Group, Great Britain (incl. Argos, Homebase,            Design
Habitat) | Kingfisher, Great Britain | Micasa, Switzerland |        Abc Carpet & Home, New York | Altus, Lebanon | Chaplins, Great Britain | DDC,
Möbel Martin, Germany | Next, Great Britain | Pfister,              New York | Designfunktion, Germany | Harrods, Great Britain | Heals, Great Britain |
Switzerland | Schaffrath, Germany | Tessner, Germany |              Luminaire, Miami | Sijben, The Netherlands | The Conran Shop, GB / Japan /France |
and many more                                                       Teo Jakob, Switzerland | Zingg Lamprecht, Switzerland | and many more
15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse
With its drawing power, imm cologne reaches the whole
                 world of interior design: international television channels
                 and trade and consumer magazines report on the fair – and
                 the trends at Cologne are spread across the whole world via
                 social media. In this way your message reaches far beyond
                 the exhibition halls to all of the people who are important for

                 The cross-media campaign, from targeted press releases,
                 through worldwide mailing campaigns to social media
                 activity across all channels make it virtually impossible for
                 anyone interested in design to miss the new products and
                 ideas presented at imm cologne.

                 › Subject-specific press releases that reach more than 2,500
                 › Worldwide press conferences
                 › Editorial discussions and interviews

                 › Comprehensive press services during the trade fair
                 › Social-media activities across all channels (Facebook,
                  Twitter, Pinterest, Instagram, YouTube, blogs, ...)

                 › Print, electronic and internet: marketing activities on all
                  media channels for trade visitors and end consumers
                 › Worldwide, target-group specific mailings

15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse
                        Register with us – you can find your personal contact person
                        at imm-cologne.com/contact.

 YOU REGISTER           Together we can develop the perfect presentation of your
                        company – and ensure the best start to the 2018 furniture
                        year for you!

 RIGHT NOW:             You can find your application form here:

15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse
          FOR YOU TO BE
          IN COLOGNE
                           › imm cologne gains you entry into the biggest sales market
                            in the world: Germany.
                           › From here you can capture markets in the whole world
                            – trade visitors from 139 countries come to Cologne to
                            update themselves on the latest developments in the
                           › The most important disseminators in the fields of design,
                            architecture and journalism will be attending.
                           › International decision makers, sellers, agents, architects,
                            planners, suppliers and consumers – all of the target
                            groups will be in Cologne.
                           › The highly qualified trade visitors guarantee well-founded
                            feedback about your new products and innovations.
                           › On the public days, you will be able to interact directly
                            with consumers and prompt concrete buying decisions.
                           › You can see all of your competitors here – the ideal basis
                            for your own positioning.
                           › Spectacular shows and special events set trends and
                            stimulate industry-wide discussions.
                           › International media and social networks report from
                            Cologne in words, images and sound.
Koelnmesse GmbH            › You will enjoy a full seven days in a professional
Messeplatz 1, 50679 Köln    environment with the ideal conditions for a perfect start
                                                                                            EN · Printed in Germany 3.2017

Germany                     to the 2018 furniture year.
Tel. +49 221 821-2089
Fax +49 221 821-3280
imm@koelnmesse.de          Be sure to be there and enjoy the best business of the
imm-cologne.com            year – we look forward to seeing you!
15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse
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