15.-21.01.2018 THE INTERNATIONAL INTERIORS SHOW - Koelnmesse
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IMM-COLOGNE.COM THE INTERNATIONAL INTERIORS SHOW 15.–21.01.2018
EXPECT
THE BEST:
IMM COLOGNE
2018.
imm cologne is without doubt the industry’s
unmissable, pivotal event at the start of the furniture
year. This is where the direction for the coming
months is set – international manufacturers present
the very latest in furniture, interior design and
accessories. The global furniture industry comes to
Cologne to experience the emerging trends for the
year at first hand and make important decisions for
the business year. Anyone who wants to showcase
their new products and ideas to the entire industry
in one go does so here in Cologne.
IN THE BEST
In January, the whole world of interiors arrives in Cologne.
The most important international business hub will
provide a showcase for the whole range of new market-
COMPANY: ready products: in 2017, an impressive 1,081 companies
from 51 countries presented their products here. And
successfully so: 94% of exhibitors were satisfied or very
satisfied with the extent to which they achieved their
objectives.
EXHIBITOR OVERVIEW.
71 %
EXHIBITORS FROM OUTSIDE GERMANY
From near and far: origin of the exhibitors
21 %
29 %
50 %
Germany Europe (excl. Germany) Rest of the World
Exhibitor satisfaction by subject Exhibitors highly satisfied
86% number of international visitors
92% quality of international visitors 93 %
84% number of visitors from Germany
89% quality of visitors from Germany
with level of fair objectives achieved
81% value for money from imm cologne
76% of exhibitors were also at the previous year’s edition of imm cologne
61% of exhibitors have already been taking part for 3 years or more
61% of exhibitors have already been taking part for 3 years or more
Sources: Koelnmesse GmbH / Visitor survey at imm cologne 2017,
92% would recommend imm cologne to a friend or colleague conducted by an independent market research institute.
THE BEST
› Global Lifestyles Living-room and bedroom furniture
from around the world
OFFERING: › Comfort Upholstered furniture – suites, armchairs, divans,
sofas, sofa beds
› Prime Modern living-room and bedroom furniture,
solid wood furniture, children’s furniture, tables, chairs,
THE SEGMENTS AT IMM COLOGNE. dining rooms, period furniture and reproductions
› Sleep Mattress and sleep systems, boxspring beds,
waterbeds, bedding, bed linen and accessories
› Smart Contemporary young living, ready-to-assemble
furniture, bedroom furniture, children’s furniture,
selection of associated products/furnishing accessories
› Designers Market by blickfang – Heimatdesign Pop-Up
Shop Shopping market for innovative products of young
and independent designers, home accessories, furniture,
textiles, fashion & jewellery. Open to everyone:
19.–21.01. 2018
www.imm-cologne.de
www.imm-cologne.com
15.–21.01.2018
› Pure Holistic living philosophies of leading design brands
8 Zo
Entrance West 7 o br
üc
ke
› Pure Editions Innovative interior and luminaire designs, product concepts
n we
g 6
Aue
with edition character, Das Haus – Interiors on Stage 5
Designers Market
› with the Pure Platforms special-format stand construction (optional) by blickfang
4 9
rd
va
ule
› Pure Studios Young and upcoming: design labs, networks, independent 1 2
Bo
10 Entrance North
designers and design studios Piazza
3 Congress Centre North
t r.
-S
Heimatdesign er
› Pure Talents Experimental design: schools, Pure Talents Contest he
im Messekreise
l
Pop-Up Shop
11 tz
- M
ül
u
De
Subject to change.
› Pure Architects Holistic concepts for home decoration and interior design
for bathrooms, flooring, wallcoverings, lighting and smart home Entrance East
Congress Centre East
Entrance South
THE BEST
PROSPECTS:
150,000
VISITORS – FROM 139 COUNTRIES
48,000
Trade visitors
VISITOR OVERVIEW. 56,000
Trade visitors
from abroad
from
Germany
46,000
End consumers
Trade visitors by economic region
(excluding Germany)
13 % Asia, Ozeania 9 % Eastern Europe,
rest of Europe
6 % EFTA
4 % Middle East, Africa
High levels of satisfaction among trade visitors 2 % North America
65 % EU 1 % Latin America
98 %
With imm cologne in general
98 %
With the imm cologne offering
Trade visitors from all relevant industries
(more than one category may apply)
Furniture retailers, furniture wholesalers, furniture importers/exporters,
Decision makers and trade visitors participating in their specialist bed retailers, kitchen retailers Commercial representatives, mail
order trade, furniture dealers offering kitchens, lighting specialists – whole- Trade
company’s purchasing decisions salers and retailers, department stores offering furniture, hardware and DIY
stores, associations, furniture purchasing associations, specialist bathroom
63 %
67 % retailers, kitchen wholesalers
Design, interior construction/design, interior decoration, Interior design,
architecture, contract furnishing, developers / construction contract furnishing
consultants, other freelance professions
44 %
You are sure to meet your target group at imm cologne: Manufacturers of furniture and Industry
leading opinion formers and disseminators will be present in Cologne, furnishing, supplier industry
17 %
trade visitors from all over the world, top international decision- Technical schools, colleges and Education
universities, students
makers and furnishing experts will get a comprehensive view of all the 15 %
latest developments and do solid business. And they do so repeatedly: Carpentry, shopfitting, Skilled trade sector
stand caonstruction
94 per cent of visitors are satisfied with the extent to which they Sources: Koelnmesse GmbH / visitor
12 %
survey at imm cologne 2017, carried
achieved their objectives in attending the fair – and 91 per cent would IT sector, other, Other
out by an independent market research other professionals
recommend the event to friends and colleagues. institute.
4%
THE BEST
CONDITIONS:
THE TOP BUYERS WILL
BE IN COLOGNE
The world’s top 30
But, France | DFS Furniture, Great Britain | John Lewis, Great Purchasing associations (Germany)
Britain | Krieger group, Germany | Lars Larsen, Denmark (Jysk) | Alliance | Atlas | Begros | Creative Inneneinrichter | Einrichtungspartnerring VME |
Nitori, Japan | Porta group, Germany | Steinhoff, South Africa Europa Möbelverbund | Garant group | GFM Trend | Giga | K3 | MZE | ProÖko |
(Conforama – F, Harveys – GB, Poco – D, Lipo – CH, Kika / Union | WohnPartner
Leiner – A, Bensons for Beds – GB, Mattress Firm – USA) |
Tessner group, Germany | XXLutz, Austria | and many more Online retail
Amazon (one of the world’s top 30) | Ebay | Home24 | Ikarus | Made.com |
Europe’s top 30 Otto Group (one of the world’s top 30) – incl. Manufactum, Baur, Küche & Co. |
Alinea, France | Benson for Beds, Great Britain | Cuisines Smidt, Wayfair (one of the world’s top 30) | Westwing | and many more
France | Dreams, Great Britain (Sun) | El Corte Ingles, Spain |
Home Retail Group, Great Britain (incl. Argos, Homebase, Design
Habitat) | Kingfisher, Great Britain | Micasa, Switzerland | Abc Carpet & Home, New York | Altus, Lebanon | Chaplins, Great Britain | DDC,
Möbel Martin, Germany | Next, Great Britain | Pfister, New York | Designfunktion, Germany | Harrods, Great Britain | Heals, Great Britain |
Switzerland | Schaffrath, Germany | Tessner, Germany | Luminaire, Miami | Sijben, The Netherlands | The Conran Shop, GB / Japan /France |
and many more Teo Jakob, Switzerland | Zingg Lamprecht, Switzerland | and many more
With its drawing power, imm cologne reaches the whole
world of interior design: international television channels
and trade and consumer magazines report on the fair – and
the trends at Cologne are spread across the whole world via
social media. In this way your message reaches far beyond
the exhibition halls to all of the people who are important for
you.
The cross-media campaign, from targeted press releases,
through worldwide mailing campaigns to social media
activity across all channels make it virtually impossible for
anyone interested in design to miss the new products and
ideas presented at imm cologne.
› Subject-specific press releases that reach more than 2,500
journalists
› Worldwide press conferences
› Editorial discussions and interviews
THE BEST
› Comprehensive press services during the trade fair
› Social-media activities across all channels (Facebook,
Twitter, Pinterest, Instagram, YouTube, blogs, ...)
APPEAL:
› Print, electronic and internet: marketing activities on all
media channels for trade visitors and end consumers
› Worldwide, target-group specific mailings
COMMUNICATION.
WE RECOMMEND
Register with us – you can find your personal contact person
at imm-cologne.com/contact.
YOU REGISTER Together we can develop the perfect presentation of your
company – and ensure the best start to the 2018 furniture
year for you!
RIGHT NOW: You can find your application form here:
imm-cologne.com/application
WE LOOK FORWARD
TO HEARING FROM YOU.
THE BEST
REASONS:
FOR YOU TO BE
IN COLOGNE
› imm cologne gains you entry into the biggest sales market
in the world: Germany.
› From here you can capture markets in the whole world
– trade visitors from 139 countries come to Cologne to
update themselves on the latest developments in the
industry.
› The most important disseminators in the fields of design,
architecture and journalism will be attending.
› International decision makers, sellers, agents, architects,
planners, suppliers and consumers – all of the target
groups will be in Cologne.
› The highly qualified trade visitors guarantee well-founded
feedback about your new products and innovations.
› On the public days, you will be able to interact directly
with consumers and prompt concrete buying decisions.
› You can see all of your competitors here – the ideal basis
for your own positioning.
› Spectacular shows and special events set trends and
stimulate industry-wide discussions.
› International media and social networks report from
Cologne in words, images and sound.
Koelnmesse GmbH › You will enjoy a full seven days in a professional
Messeplatz 1, 50679 Köln environment with the ideal conditions for a perfect start
EN · Printed in Germany 3.2017
Germany to the 2018 furniture year.
Tel. +49 221 821-2089
Fax +49 221 821-3280
imm@koelnmesse.de Be sure to be there and enjoy the best business of the
imm-cologne.com year – we look forward to seeing you!
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