17 19 April 2019 TOKYO BIG SIGHT WEST HALL, TOKYO, JAPAN - Wine & Gourmet Japan
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International Wine, Beer, Spirits, Gourmet Food and Bar
Exhibition & Conference in Tokyo, Japan
17 - 19 April 2019
TOKYO BIG SIGHT WEST HALL, TOKYO, JAPAN
www.wineandgourmetjapan.com
Organized by
Partner Fairs
• FABEX • Dessert, Sweets & Bakery Festival • PB-OEM Matching Expo
• Halal Market Fair • Japan Meat Industry Fair • Japan Noodles Industry Fair
Your Gateway to Japan
with Key Success Factors
Japan is the 3rd largest economic market after US and China with a unique and sophisticated food culture.
We are presenting the one and only professional platform for international wineries, beer, spirits and gourmet food
producers in the Japanese market. Going into the 10th edition, the event offers highly customized matching activities
via both online and offline (on-site) for exhibitors and buyers. The event combines the traditional trade fair with a
comprehensive event-programme, which includes, professional seminars, tasting & matching, wine pairing sessions,
label awards, panel discussions and many more. Become part of this dynamic market!
Exhibitor Statistics
How it has developed WGJ only
Countries & Regions of Origin (2018)
All combined
Number of Exhibitors International
205 196
1,000 181 174 173 937 964 • Australia • Bulgaria • Canada •Chile • France
899 899 908
138 •Hong Kong •Romania •South Africa • Taiwan
814
800 104 •Tunisia •USA
678
69
4. 96% National Pavilions
R: 1
600 534
400 56 CAG Greece Georgia Germany Italy Korea Portugal Spain
316
200 Local
Japan
0 2009 2010 2012 2013 2014 2015 2016 2017 2018
* The 2011 edition was cancelled due to The Great East Japan Earthquake.
Exhibitors by Product Category Exhibitors' Evaluation
Food service / Packaging Exhibitor met their No. of visitors Rate Overall Success
4% relevant Customer Average Average
Group
Gourmet Food /
Confectionery
15% 21%
22%
Wine
Coffee & Tea
3% 50%
Non-alc. Drinks
5%
Yes Excellent & Good Excellent & Good
Beer, Spirits & Sake
16%
93% 78% 75%
Exhibitors' Strategic Views
We have been participating in Wine & Gourmet Japan since 2015, and it has brought us a great help in finding
new importers and buyers. We are convinced that Japan is a very attractive market for Georgian wine, where there
is plenty of room to grow!
Although it is said that Japan is a difficult market, the market allows the presence of high-end Georgian wine
segment. Of course the competition against wines from other countries is fierce, but we have been trying to focus
on the strength of the Georgian wine, which goes extremely well with Japanese cuisine.
Also by establishing a long-term and steady relationship with partners, we are
confident that the presence of our wines is becoming even more solid year by year!
s. Elene Kiknadze, Marketing Manager at National Wine Agency,
M
More than 1,100 Ministry of Agriculture of Georgia
Registered Wines
(Wine & Gourmet Japan 2018)
Visitor Statistics
How it has developed Business Category Breakdown
Based on the figures of all the partner fairs
Number of Visitors Public & Others 9%
78,011 Government Agency
80,000 2%
Manufacturer
5%
70,000
. 1 5% Hotel,
R : 3 Restaurant,
CAG
Café
60,000 Retailer 32%
21%
50,000
Wholesaler/
Importer
0 2009 2010 2012 2013 2014 2015 2016 2017 2018 31%
* The 2011 edition was cancelled due to The Great East Japan Earthquake.
Purpose of Visit(Multiple choices) Involved in decision making Visitors' overall satisfaction
New products Average
for Business YES 23% Good +
92% Excellent
Trend & Information 82% 77%
71%
New Partners
56%
Existing clients Visit next year Recommend to colleagues
23%
Seminars YES YES
22%
Others
88% 98%
32%
Key Buyers Attend Wine & Gourmet Japan
Import & Wholesale HORECA Retail
Peninsula Hotel
Mitsui Foods, Fuji Trading
Grand Nikko, Hoshino Resort
Kokubu Mandarin Oriental Tokyo
LEAD-OFF JAPAN, Mercian
Prince Hotel, Seven&i Holdings Mitsukoshi Isetan, Meidi-Ya
Mitsubishi Corporation
Itochu Shokuhin, Inaba, Overseas Sogo & Seibu, Seijo Ishii
Suntory Wine International
Keio
••• and many more ••• and many more ••• and many more
What We Offer
Matching Seminars by Specialists Matching Support Center
WSET base professional tasting seminars offer a thorough Skilled staff with wine knowledge will facilitate your
marketing knowledge to the importers with the opportunity discussion with trade visitors.
for exhibitors to meet up with attendees. The lecturers of Exhibitors are required to register their products for this
this session are professional sommeliers qualified with a programme in advance for the introduction of wines at
WSET Level 4 Diploma. Limited to wines not yet released in Japan MSC counter.
Exhibitors
Buyers
Registered
Approach by Exhibitor
Wines
Boost on-site Discussions
Lecturer
with WSET® Level 4 Diploma Interpreter
Exhibitors join the
tasting session Matching
Support
Center
Exhibitors Matching Seminar Lecturer
Importers as audience MSC Staff
Ms Junko Tominaga
Arranging an own interpreter is highly recommended to facilitate more
productive discussions with buyers. (cf. Exhibitor Manual)
Chance to hold a Tasting Seminar Pre-show Matching
Exhibitors are entitled to hold a tasting Pre-show product PR through SNS
seminar, targeting their own existing and customized telephone marketing
and potential clients.
will be carried out, according to the
Seminar room equipment such as
audio visual, wine glasses and seminar
requests from exhibitors.
support staff will be provided by the
organizer without additional cost.
On a first-come-first-served basis.
Fulfilling Supporting Programmes
Seminars Japanese Cuisine Label Awards 2019
Targeting various trade visitors such as
importers, wholesalers, retailers, hotels
"和食 • Washoku" x Wines Appearance matters for selection!
The trade visitors vote and select three best
The Japanese cuisine "Washoku" was
& restaurants, organizers, marketing looking labels. The result will be covered
registered to the list of UNESCO
specialists and exhibitors hold a series of in the Wine Kingdom Magazine after the
intangible heritage in 2014, and it has
tasting seminars and lectures. show, which is often referred to by wine
become even more popular these years as
retailers.
one of the major cuisines in the world.
Matching wines to specific cuisines is one LABEL AWARDS 2018 RESULT
1. Finca Manzanos /
of the strategic methods to cultivate new
Love Cat Blanco 2014 (Spain)
markets. Wine Kingdom will help you Handled by local importer,
understand and experience the harmony Trade Wind
of wine and Japanese food. Wine & 2. SIDEWOOD ADELAIDE HILLS /
Gourmet Japan is Mustang SHIRAZ 2014
the information base Handled by local importer, GRN
of this new world 3. QUINTA DE SANTIAGO/
trend for exhibitors QUINTA DE SANTIAGO ROSE
(Portugal, Vinho Verde) handled
and visitors. bythe winery, QUINTA DE
SANTIAGO
Lecturers from 2018 edition
Market Statistics
Overseas Residents’ Visit to Japan
Tremendous growth in the past 10 years and its huge impact on the gastronomy market
(million)
4000
40 million
3500
3000
2500
2000
1500
1000
500
0 2009 2010 2011 2012 2013 2014 2015 2016 2017 .... 2020
Stable Growing Wine & Spirits Market in Japan
No.1 Wine importer in Asia in unit value
High quality market for high quality products. The Japanese market is well-known for its strict quality standard and is a
touchstone for the wine producers and food manufacturers, who will consider the neighboring markets such as Korea and Taiwan.
No.2 Wine importer in Asia in volume
Wine market share in Japan Import volumes of Wine
(based on Import volume 2017)
Other countries 5.6% Wine Sparkling wine
Australia 3.2% (million c/s) (million c/s)
U.S.A. 4.5% 25 5
No.1 Spirits importer in the Asia-Pacific Region
Chile 20 4
Spain
14%
27%
15 3 388%Growth in the last 10 years
10 2
Italy
18%
5 1 4th Largest Whisky market in the world
France
27% 0 0
2009 2017
255%Growth in the last 10 years
TOKYO, The Strategic Gateway
It is also expected that Tokyo will still
remain the world's largest city in 2030.
Population in 2016
The Quality Market of Rank City, Country
1 Tokyo, Japan
(thousands)
38,140
38,140,000consumers
The population of The Great Tokyo Economic Area
2 Delhi, India
3 Shanghai, China
4 Mumbai (Bombay), India
26,454
24,484
21,357
5 São Paulo, Brazil 21,297
6 Beijing, China 21,240
7 Ciudad de México (Mexico City), 21,157
GDP: 8 Kinki M.M.A. (Osaka), Japan
9 Al-Qahirah (Cairo), Egypt
20,337
19,128
$1.61 Trillion 10 New York-Newark, USA 18,604
Source: The World's Cities in 2016/Data Booklet,
pan
Tokyo leads all metropolitan areas of the
United Nations
Ja
world in terms of the size of its economy. n ce
e rie
p
Ex
Wine
Sake
Coffee Sparkling Oliveoil
wine
Spirits Beer
Gourmet Food
Who meets whom?
Exhibitors Visitors
Importers, Distributors, Wholesalers, Sommeliers, Wine Shops,
International Wine, Beer & Spirit Producers
Retailers, Hotels and Restaurants, Bars & Clubs
International Food & Beverage
Importers, Retailers, Hotels, Restaurants, Distributors & Chefs
Manufacturers
Retailers, Sommeliers, Wine Shops, Hotels, Airlines, Caterers,
Local Wine, Beer & Liquor Importers
Online-Merchants
Book Your Preferred Exhibit Space Now!
Raw Space Standard Package Wine Package Pavilion
(min. 18sqm) (3x3m) (3x3m) (min. 54sqm)
Space √ √ √ √
Booth construction √ √ √
Basic furniture & Power supply √ √ √
Wine glasses & Spittoon √ √
Ice & Cooler √ √
Country Tower design √
Build your own stand This package includes In additional to the Be recognized with clear
and differentiate yourself all you need to make equipment of the identification of origins
from others. A well- exhibiting at Wine & Standard Shell Scheme and national identity - an
designed booth will Gourmet attractive package, Special furniture easy locator for industry
stand out and leave and easy. According to and tasting kit with buyers. This package
an impression on your your needs you can add wine glasses and ice are comes fully equipped
potential customers. additional furniture and included. with furniture, tasting kit
equipment. and tower.
JPY 44,000* per sqm JPY 62,000* per sqm JPY 65,000* per sqm JPY 62,000* per sqm
*Excluding 8% tax
CONTACT US
International/Japan Germany Spain Italy
Mr Makoto Takagi Ms Juliane Rieger Ms Maria Canino-Reyes Ms Marta De Lorenzi
Tel: +81 3 5793 7770 Tel: +49 221 821 3272 Tel: +34 91 216 5408 Tel: +39 02 86961334
kmjpn@koelnmesse.jp j.rieger@koelnmesse.de m.canino@koelnmesse.es marta.delorenzi@koelnmesse.it
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