2013/14 LEVY COLLECTOR REPORT - TOMSA
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LEVY COLLECTOR REPORT
2013/14
KEY TRAVEL & TOURISM CONTACTS KEY TOURISM CONTACTS Tourism Levy South Africa (TOMSA) 012 654 2660 tomsa@tbcsa.travel www.tomsa.co.za Tourism Safety Initiative (TSI) 012 654 2660 info@tourismsafety.co.za www.tourismsafety.co.za Tourism Business Index 012 654 2660 pr@tbcsa.travel www.tbcsa.travel Hotel Investment Conference Africa 012 654 2660 hica@tbcsa.travel www.hica.co.za STATE AGENCIES AND PARASTATALS South African Tourism 011 895 3000 travel@southafrica.net www.southafrica.net Tourism Grading Council of South Africa (TGCSA) 011 895 3000 feedback@tourismgrading.co.za www.tourismgrading.co.za Cultural, Arts, Sports and Tourism Training Authority (CATHSSETA) 011 217 0600 info@cathsseta.org.za www.theta.org.za Airports Company South Africa 011 723 1400 customercare@airports.co.za www.acsa.co.za Brand South Africa 011 483 0122 info@brandsouthafrica.com www.brandsouthafrica.com Statistics South Africa 012 310 8911 info@statssa.gov.za www.stassa.gov.za NATIONAL GOVERNMENT DEPARTMENTS Department of Tourism 012 444 6000 callcentre@tourism.gov.za www.tourism.gov.za Department of Transport 012 309 3657 KhozaC@dot.gov.za www.transport.gov.za Department 0f Home Affairs 0800 60 11 90 csc@dha.gov.za www.dha.gov.za Department of Public Enterprises 012 431 1000 info@dpe.gov.za www.dpe.gov.za Department of Economic Development 012 394 1006 odgcorrrespondence@economic.gov.za www.economic.gov.za Department of Environmental Affairs 012 310 3911 callcentre@environment.gov.za www.environment.gov.za Department of Health 0123958000 dg@health.gov.za www.doh.gov.za Department of International Realtions & Cooperation 012 351 1000 consular@dirco.co.za www.dfa.gov.za Department of Trade & Industry 0861 843 384 contactus@thedti.gov.za www.thedti.gov.za South African Police Service 10111 www.saps.gov.za PROVINCIAL TOURISM AUTHORITIES Cape Routes Unlimited 021 405 4500 021 426 5640 www.tourismcapetown.co.za Eastern Cape Tourism Authority 043 742 4450 043 701 9600 www.ectourism.co.za Free State Tourism Authority 051 411 4300 051 444 0297 www.freestatetourism.org Gauteng Tourism Authority 011 639 1600 0867867170 www.visitgauteng.net Limpopo Tourism Authority 011 085 2500 015 293 3655 www.golimpopo.com KwaZulu Natal Tourism Authority 031 366 7500 031 305 6693 www.zulu.org.za Mpumalanga Tourism and Parks 013 759 5300 013 752 4186 www.mpumalanga.com North West Parks and Tourism Board 018 397 1500 018 397 1660 www.tourismnorthwest.co.za Northern Cape Tourism 053 832 2657 053 831 2937 www.northencape.org.za SOUTH AFRICAN TRADE & INVESTMENT AGENCIES Gauteng Economic Development Agency 011 833 8750 011 833 8930 www.geda.co.za Eastern Cape Development Corporation 043 704 5600 043 704 5700 www.ecdc.co.za Trade and Investment KwaZulu Natal 031 368 9600 031 368 5888 www.tikzn.co.za Free State Development Corporation 051 400 0800 051 447 0929 www.fdc.co.za Mpumalanga Economic Growth Agency 013 656 3231 013 6563241 www.mega.gov.za Invest North-West 014 594 2570 014 590 2575 www.inw.org.za Northern Cape Economic Development Agency 053 833 1503 053 833 1390 www.nceda.co.za Western Cape Investment Trade Promotion Agency 021 487 8600 021 487 8700 www.wesgro.org.za Trade and Investment Limpopo 015 295 5171 015 295 5197 www.til.co.za
TABLE OF CONTENTS
TOMSA CORPORATE PROFILE 2
MESSAGE FROM TOMSA BOARD CHAIRMAN 3
TOMSA BOARD MEMBERS 4
REPORT BY TBCSA CEO 5
TOMSA SALES & MARKETING REPORT 6
REFLECTIONS OF LEVY COLLECTIONS 8
MESSAGE FROM SA TOURISM CEO TO LEVY COLLECTORS 11
SA TOURISM EXECUTIVE REPORT 12
LEVY COLLECTORS IN GOOD STANDING AT 31 DECEMBER 2013 27
1
TOMSA CORPORATE PROFILE
TOMSA stands for Tourism Levy South Africa. It is a levy collected by businesses operating within the travel and tourism industry, whose
aim is to contribute to the promotion of South Africa as the preferred tourist destination, locally and internationally. The tourism levy is
administered by the TBCSA.
The concept of a tourism levy is not unique to South Africa, however what makes TOMSA special is that is based on voluntary
contributions from tourism businesses that recognise the value of working as a collective to promote our destination.
HOW DOES BUSINESS BENEFIT FROM SUPPORTING TOMSA?
Mutually beneficial relationship
TOMSA facilitates a mutually beneficial relationship between business operating in the local travel and tourism industry and the
country's national destination marketing organisation, South African Tourism.
For business, it is important that its views, hands-on knowledge and insights are taken into account when embarking on marketing
campaigns to promote the destination. In turn, tourism operators also acknowledge that implementing marketing campaigns of this
nature can be a costly affair; hence the industry's commitment to raise funds in support of the country's destination marketing efforts.
Essentially, TOMSA is about developing a joint approach between business, government and the wider public to collectively promote the
destination for the overall benefit of the industry and the broader economy.
Growth in numbers
Since its inception TOMSA has grown from collecting R26 million in 2000 to collecting in excess of R100 million fourteen years later. Over
the same period, the promotion of destination South Africa has increased dramatically and South Africa is now actively promoted in
twelve core markets around the world, namely – the USA, UK, Germany, France, Italy, Netherlands, Kenya, Nigeria, China, Japan, India
and Australia.
South African Tourism has also recognised the value that can be found in the African markets and is increasingly expanding its
promotional activities to reach new audiences within the Continent and within the BRICs countries. With additional funding from
TOMSA, the marketing reach continues to expand thus opening doors to new markets and new business opportunities for industry.
HOW MUCH IS THE LEVY?
In broad terms levy collection constitutes paying over 1% of each confirmed booking towards the TOMSA fund. The levies are paid by the
tourist and the business merely acts as a collector of the levies to be paid over to the TBCSA. In its capacity as administrator, the TBCSA
ensures that levies collected are transferred to South African Tourism.
The relationship with South African Tourism is regulated through two key mechanisms.
Firstly, through a Memorandum of Understanding (MOU) between the TBCSA and SA Tourism. The MOU includes amongst others,
the responsibilities of both parties and the benefits to accrue to levy collectors; and the schedule to allow private sector inputs into
South African Tourism's annual business plans.
Secondly, through quarterly bilateral meetings held between the two organisations to discuss the challenges and opportunities in the
sector and discussing South African Tourism's marketing and promotional activities.
Currently, levy collection is largely concentrated at the car rental, tour operator and accommodation sectors, however, there are future
plans to expand this initiative to other sectors.
2
MESSAGE FROM TOMSA BOARD CHAIRMAN
TOMSA's 14th year anniversary celebration has to be one of the key highlights of 2013.
Many of us gathered at the TOMSA exhibition stand in the ICC, during the annual Tourism
Indaba, to mark this important occasion. It is the significance of this event that still lingers on
as I reflect on the highlights of year under review.
One might be tempted to pose the question – what significance? What has TOMSA achieved
in the past fourteen years that is worth celebrating in the first place? My response to this is
PLENTY!
For starters TOMSA's significance lies in the fact that South Africa is one of the few (if not the
only) tourism destinations in the world to have a voluntary tourism levy collection system.
Meaning as the travel and tourism private sector, we have the direct access, 'share of voice'
and financial muscle to support our country's destination marketing efforts through our
relationship with SA Tourism.
Secondly, TOMSA provides a valuable platform to engage and collaborate on destination
marketing issues. This year's collaboration with the SA Tourism, the Tourism Grading Council
and the Tourism Enterprise Partnership on the Power of One road shows was not only a
promotions exercise for TOMSA. It served as a key vehicle through which we could align
TOMSA with other industry programmes and industry solicit views about levy collection and Mr Franco Jordaan
the work done to market destination South Africa. TOMSA Board Chairman
Thirdly and perhaps more importantly, despite the uncertain economic environment within which we operate, the private sector's
TOMSA contribution to SA Tourism continues to grow. Fourteen years later, R923 458 151.00 in levy collections is a far cry from the
R26 315 789.00 we collected in the year 2000.
As we look ahead to our 15th anniversary, it is important to emphasise that growth in levy collections is not good enough. It is critical that
we also grow our levy collector base, which means expanding into other industry sectors which previously did not collect the levy – the
demand from business in these sectors is growing by the day. In addition, this needs closer collaboration with sector associations
affiliated to the TBCSA and all other relevant trade formations.
The responsibility to grow the collector base also lies with us as individual Board members and industry role-players. It must become a
standard industry practice to support tourism levy collecting organisations within our own procurement processes. Peer pressure is a
method we should also be adopting to encourage compliance. In the past year, we have maintained a close relationship with SA Tourism
and continued to hold robust discussions with them to ensure that levy collectors derive value for their efforts. The newly-established
TBCSA/SA Tourism Marketing Advisory Board is well-positioned to take these discussions forward.
In closing, I want to express my deepest gratitude to all our levy collectors for their unrelenting support. I also want to thank members of
the TOMSA and TBCSA Boards for their co-operation and backing during the year under review. Last but not least, I thank TBCSA CEO,
Ms. Mmatšatši Ramawela and her lean team for their hard-work and dedication to TOMSA.
It is in all our interest to make sure that TOMSA grows further in the next fourteen years!
Franco Jordaan
TOMSA Board Chairman
3
TOMSA BOARD MEMBERS
Franco Jordaan Mavuso Msimang Mmatšatši Ramawela
Board Chairman & MD Court TBCSA Board Chairman CEO, TBCSA
Classique Hotels
Lance Smith Nic Griffin Nils Heckscher
Sales Executive, AVIS CEO, The Thornybush Collection Preceding Board Chairman & CEO
Not Just Hotels
Kobus Tait Alistair Dooley Themba Mthombeni
MD, Forever Resorts Divisional Director Financials, City Lodge Hotels CEO, Duma Travel
Paddy Brealey Gail Westphal
CEO, Legacy Hotels and Resorts GM, Goodersons Leisure
4
REPORT BY TBCSA CEO
We will remember 2013 as the year in which the global travel and
tourism industry reached a new milestone of having 1 billion tourists.
For South Africa and Africa, we will remember the year because we
con nued to be the only region that recorded growth in tourist arrivals
of 5,6% which is above the global average of 4%.
Although the task of growing and the TOMSA levy collector base and
increasing the levy collec on is a challenging one, we con nue to work
hard to achieve these objec ves. During the year under review, we
achieved the following targets:
LEVY COLLECTOR STATUS
We recruited a total of 58 levy collectors during the year under review,
which helped to maintain the number of levy collectors to 506 – which
was the number at the beginning of the financial year. The numbers are
definitely reducing as more and more product and service providers
ques on the relevance of the levy system and its value proposi on.
Ms. Mmatšatši Ramawela CEO, TBCSA
LEVY COLLECTION STATUS
We collected approximately R 115 894 847 as compared to Having par cipated in the road shows for a year, we realised that while
R 102 831 670 in 2012. it is helping us to profile TOMSA and the TBCSA, it was not helping us
to grow our levy collector base. We then discussed the possibility of
TRANSFERS TO SA TOURISM bringing back the annual TOMSA Levy Collector feedback session
To date, we have transferred approximately R 106 596 786 to SA through digital pla orms.
Tourism. This is more compared to 2012.
We were unable to get SA Tourism's commitment for 2013 and are
RELATIONSHIP WITH SA TOURISM now planning to conduct these sessions early in 2014. We owe it to levy
Our rela onship with SA Tourism con nues to show major collectors in the major centres such as the greater Cape Town,
improvements, largely because of the a tude and approach of the Johannesburg and Durban areas, which is where many of the levy
new management. We con nue to hold quarterly bilateral mee ngs on collectors are situated. The Power of One road shows don't include
TOMSA and broad industry issues, and have now added the Marke ng these major centres but instead focus on the smaller towns and ci es.
Advisory Forum to ensure that SA Tourism receives insight and advice
from the industry on their work. ADMINISTRATION OF THE LEVIES
The administra on of the TOMSA levies con nues to improve with
The CEO of SA Tourism meets with the TBCSA CEO on a quarterly more work put in “cleaning” our accoun ng, marke ng and sales
basis to deal with opera onal issues between the two organiza ons – databases, levy collector contracts and implemen ng stringent debt
be it the implementa on of our three-year Memorandum Of collec ng systems and procedures.
Understanding and other ma ers. Although we had difficul es with
certain mee ng dates, on the overall, we were able to meet with the Through these improved efforts, we have been able to ensure
SAT CEO on many occasions. We have already scheduled our mee ngs consistent levy collec on payments by many levy collectors
for 2014. who were defaul ng. We were able to achieve all this because
we have a dedicated finance staff member focussing on these
TOMSA ROAD SHOWS aspects of TOMSA. i.e the bookkeeper we employed in May
At the end of 2012, the Board approved our par cipa on in SA 2013.
Tourism's Power of One road shows, which according to SA Tourism,
was taking the place of the annual TOMSA road shows. We fully Overall we are gearing ourselves to try various tac cs to grow
embraced the concept hoping that it will help us to achieve two the levy collector base and the levy collec ons. The challenge
objec ves, of broadening the awareness about TOMSA while remains the one of convincing businesses about the value and
providing a pla orm to recruit new levy collectors and profiling the benefits of suppor ng TOMSA. We look forward to a
TBCSA. produc ve year in 2014, with the support and guidance of the
Board and the levy collectors.
5
TOMSA SALES & MARKETING REPORT
Despite a small levy collector base, we are pleased to report that tourism levy
income continued to rise in the period under review. This is good news for the
industry, as it means the tourism trade continued to make a meaningful
contribution to the promotion of destination South Africa locally and
internationally. In 2013, we focussed our attention on increasing awareness about
TOMSA within the trade and lifting the profile of the levy collection initiative
across all corners of the country. Our aim was to ensure that the message about
TOMSA and levy collection is not only concentrated in the major cities but also
filters through to all role-players in the industry, large and small.
Our marketing and promotions activities for TOMSA in the year under review are
outlined as follows:
EXPANSION INTO OTHER INDUSTRY SECTORS
The growth of our levy collector base is a priority for us and in the year under
review, we continued to engage other sectors within travel and tourism who
are not traditionally associated with the concept of levy collection to reconsider
their support for TOMSA.
For sometime, individual travel agencies have been approaching us, seeking to
contribute to the collection of the tourism levy. As such, we engaged TBCSA
member association ASATA (Association for South African Travel Agents) to
recommend a system which will be suitable for operators in this sector, but will
also ensure that it does not compromise the process of levy collection in the rest
of the tourism chain and lead to a situation of 'double-dipping'. A possible Ms. Boitumelo Moleleki
solution is to have the levy charged as a percentage of the agent's service fee,
something that individual agencies affiliated to TOMSA are already doing. ASATA
is still exploring various options which can be applied to the sector as a whole and we look forward to concluding our discussions with the
association in the new year.
Business Events is another sector where we have started to engage. We have noted how business events are emerging as a significant
player within the travel and tourism space and we believe that the sector can make a significant contribution to TOMSA. Details on how
the sector can contribute and benefit from TOMSA are still under discussion with TBCSA member association SAACI (The Southern
African Association for the Conference Industry). We hope to conclude these discussions in the new financial period.
TOMSA ASSOCIATION INITIATIVE
The aim of this initiative, is to partner with sector and local tourism associations within the industry, to increase the tourism levy
collector base. The initiative was introduced two years ago and in the period under review we formalised our partnership with the
Federated Hospitality Association of South Africa (FEDHASA) Inland and Cape regions and Tshwane Tourism Association. We have
already hosted a number of training sessions with the association's staff members and are optimistic that this approach will make a
difference in expanding our collector base further in the coming year.
TOURISM INDABA 2013
In 2013, TOMSA marked its 14th year anniversary and to celebrate, we opted to incorporate this into our TOMSA promotional
campaign at Indaba. The occasion was marked through a cocktail event at the TBCSA/TOMSA exhibition stand and the stand design
included a special design to highlight the anniversary. As part of the festivities, we also launched a TOMSA promotional video, where
key industry leaders including the CEO of SA Tourism share their views about the TOMSA levy and its value to the industry.
The promotional video is available on the TOMSA website and can be downloaded on the online video platform YouTube.
6
TOMSA SALES & MARKETING REPORT
A limited number of DVDs distributed to levy collectors who are keen to use it as part of their own promotional campaigns. Furthermore,
the video now forms part of our TOMSA promotional campaigns and presentations. Our Indaba collateral included updated versions of
our TOMSA brochures and we are in the final stages of finalising our TOMSA 'How To' booklet and the TOMSA animated Tutorial which
will be available in 2014. Indaba also serves as an important platform for us to host face to face meetings with current and prospective
levy collectors. We took advantage of this platform to also engage local tourism association, urging them to encourage their members to
spread the message about TOMSA and promote levy collection.
POWER OF ONE PROVINCIAL ROAD SHOWS
Instead of hosting our annual collector feedback sessions in the
major centres, this year we adopted a different approach by
partnering with SA Tourism and the Grading Council to host
provincial Power of One Road Shows. The Tourism Enterprise
Partnership (TEP) and the National Department of Tourism also
formed part of the road shows which largely focussed on
reaching the tourism trade located in the smaller towns.
This year we visited 15 small towns across the nine provinces and
were successful in promoting TOMSA to small establishments
who did not know or did not have a clear understanding of the
levy collection process.
We received good feedback from the attendees on the insightful
TOMSA 14th year anniversary presentations and opportunities accessible to tourism and
hospitality products across all sectors. The road show was
regarded as the best model for the alignment of the industry by having five industry stakeholders presenting different offerings to
the trade through one platform.
INDUSTRY ASSOCIATION EVENTS
TOMSA formed part of the South African Youth Travel Confederation (SAYTC) conference and SATSA Gauteng and Western Cape
Chapter AGM programmes. Presentations were made at the three events and focused on in the importance of collecting the tourism
levy and encouraged tourism products to continue to collect the levy.
STAKEHOLDER ENGAGEMENTS
Tourism Empowerment Council of South Africa (TECSA) and the National Department of Tourism (NDT) invited South African
National Accreditation System (SANAS), Department of Trade and Industry (the dti) and the Independent Regular Board of Auditors
(IRBA) to meet with TOMSA. The aim of the meeting was to clarify, educate stakeholders on the Tourism levy collection system in
relation to B-BBEE points on the Tourism Scorecard. New updates on the required documents for BEE verifications were discussed
in detail. The engagement resulted in improved communications with BEE verification agencies on the awarding of BEE points for
TOMSA levy collectors.
IMPLEMENTATION OF TOMSA BENEFITS
SA Tourism and TBCSA signed a three-year Memorandum of Understanding that includes tourism levy collector benefits. During the
period under review, tourism levy collectors accessed benefits including discounts for exhibiting at trade shows, discounted tourism
grading fees including BEE points. Through quarterly and bi-monthly meetings with SA Tourism, we are able to track progress in this
regard.
CONCLUSION
TOMSA levies have made a significant contribution to South African Tourism marketing efforts. The industry collected over
26 million in the first year and 14 years later over R100 million has been collected. This is an indication that if the entire industry was
collecting, this number would be ten times higher. For our industry to receive an influx of tourists, we all need to play our part and
add value to tourism by collecting the tourism levy.
7
REFLECTION OF LEVY COLLECTIONS
TOTAL TOMSA COLLECTIONS FROM 2006 TO 2013
Year Collected
2006 61,988,524.00
2007 73,725,095.00
2008 86,299,441.00
2009 80,744,659.00
2010 97,829,460.00
2011 96,183,488.00
2012 102,831,670.52
2013 115,894,847.55
140,000,000.00
120,000,000.00
100,000,000.00
80,000,000.00
60,000,000.00
40,000,000.00
20,000,000.00
-
2006 2007 2008 2009 2010 2011 2012 2013
8REFLECTION OF LEVY COLLECTIONS (CONTINUE)
TOMSA MONTHLY COLLECTIONS 2012 vs 2013
2012 2013 TOTAL Y.T.D.
Jan 9,324,246 10,897,988
Feb 9,314,301 9,107,750 2012
Mar 8,079,249 9,247,012 102,831,671
Apr 9,083,393 10,087,909
2013
May 6,505,123 9,214,128
115,894,847
Jun 9,180,878 8,957,753
Jul 8,315,847 9,252,494
Aug 8,221,954 8,719,492
Sep 7,915,872 9,707,953
Oct 9,065,646 10,428,703
Nov 9,501,753 8,550,210
Dec 8,323,409 11,723,455
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012
2013
9REFLECTION OF LEVY COLLECTIONS (CONTINUED)
LEVY COLLECTIONS PER SECTOR
2013 2012 2011
Hotels 88,545,834.52 76.402% Hotels 75,485,491.10 73.407% Hotels 68,455,110.69 71.171%
Car Hire 21,528,378.60 18.576% Car Hire 22,900,689.37 22.270% Car Hire 23,576,345.61 24.512%
Resorts 1,661,651.62 1.434% Resorts 1,452,978.83 1.413% Resorts 1,636,066.03 1.701%
Game Lodges 2,905,392.54 2.507% Game Lodges 1,793,757.59 1.744% Game Lodges 1,327,400.55 1.380%
Tour operators 710,019.98 0.613% Tour operators 692,976.74 0.674% Tour operators 644,076.98 0.670%
Guest Houses 462,239.45 0.399% Guest Houses 455,186.46 0.443% Guest Houses 464,762.68 0.483%
B & B 's 80,257.15 0.069% B & B 's 50,590.43 0.049% B & B 's 79,725.74 0.083%
Conference Venues 1,073.69 0.001% Conference Venues - 0.000% Conference Venues - 0.000%
115,894,847.55 473 102,831,670.52 506 96,183,488.28 491
Tour operators Guest Houses
Game Lodges B & B 's
Resorts Conference Venues
Car Hire
Hotels
10MESSAGE FROM SA TOURISM CEO TO LEVY COLLECTORS
This is a momentous year for us as a country and as an industry. As
we celebrate 20 years of living in a free and democra c South
Africa, the tourism industry can really afford to feel a real sense of
achievement in what we have managed to achieve during this
me.
In 1993, the year before Nelson Mandela was elected as South
Africa's first democra c president, 3.4 million people visited
South Africa, of which we es mate only around 600 000 were
tourists. Final numbers are not yet in, but last year we es mate
that we welcomed close to 10 million tourists to South Africa
from around the world.
This is part because we have an incredible country, that boasts
incredible wildlife, diverse scenery and a warm and hospitable
people, but also because of the amazing work that this industry
has done to ensure that South Africa's entry onto a global Mr. Thulani Nzima - SA Tourism CEO
pla orm has been as impac ul and successful as possible.
Looking forward we are confident that the tourism industry is in
This tourism industry can proudly say that what has happened good shape. Tourist arrivals to South Africa grew by 4% for the
and con nues to take place in terms of tourism growth to South first ten months of 2013 as compared to the first ten months of
Africa is one of democra c South Africa's biggest success stories. the previous year. Overseas arrivals grew by 6.1% during this me
This growth has fuelled some of our country's most important with a 9.1% growth from Asia, a 6.2% growth from Europe, a 6.3%
priori es – job crea on, direct contribu on to GDP growth and growth from Central and South America and a 4.4% from North
foreign direct investment. America.
What's important is that this industry has con nued to invest in This is good news given that this is growth on top of our excellent
making South Africa a world class des na on and this has growth figures of 2012 which far exceeded global averages. All
certainly paid off – today we have world-class tourism indica ons are that the tourism industry experienced an
infrastructure that not only meets but exceeds tourist demand, excellent summer season and we have gone into 2014 with an
an offering that suits all ages, tastes and budgets. But what is industry op mis c about the future. From a brand perspec ve
par cularly important to note is that the tourism industry's we are confident that our current campaign, Meet South Africa, is
commitment has gone beyond providing the services and the resona ng with our target audiences and we will con nue to
infrastructure to meet this demand. It has been instrumental in market our standout a ribute, the emo onal response that
posi oning who we are and in making South Africa visible and tourists have to our des na on and our people at the heart of our
relevant in a highly compe ve global marketplace. con nent.
It is South African Tourism's mandate to market South Africa We do believe that the des na on is s ll yet to realise its true
interna onally, but the work that we do would not be possible poten al. The campaign con nues to evolve to ensure that we
without the support we receive from industry. This is an industry unlock this. We look forward to your input on some of our latest
that has not only talked support but is ac vely contribu ng to our work and con nue to thank all of you for making it possible. This
marke ng efforts through the Tourism Business Council of South is a sector that con nues to inspire South Africans from all walks
Africa's TOMSA levy. This levy, which amounts to roughly ten of life about just what is possible when the public and private
percent of our total marke ng budget, ensures our global sectors work together.
compe veness.
I look forward to con nuing the good work with all of you as we
This year, TOMSA levies were an amount higher than what was move into an exci ng, yet challenging, third decade of
expected. This enables us to take our message of invi ng the democracy.
world to come and Meet South Africa to more people on more
pla orms which ul mately results in more people choosing to
come and experience South Africa for themselves.
11SA TOURISM EXECUTIVE REPORT
GLOBAL TOURISM PERFORMANCE
International foreign arrivals grew by 5% in 2013, reaching a record 1,087 billion arrivals, according to the latest UNWTO World Tourism
Barometer. Despite global economic challenges, international tourism results were well above expectations, with an additional 52
million international tourists traveling the world in 2013.
Demand for international tourism was strongest for destinations in Asia and the Pacific (+6%), Africa (+6%) and Europe (+5%). The leading
sub-regions were South-East Asia (+10%), Central and Eastern Europe (+7%), Southern and Mediterranean Europe (+6%) and North
Africa (+6%). Globally, Tourism has been among the few sectors generating positive news for many economies despite the lingering
economic challenges.
UNWTO forecasts international arrivals to increase by 4% to 4.5% in 2014, again above its long-term forecast of +3.8% per year between
2010 and 2020. The positive results of 2013, and the expected global economic improvement in 2014, set the scene for another positive
year for international tourism.
Among the ten most important source markets in the world, Russia and China clearly stand out. China, which became the largest
outbound market in 2012 with an expenditure of US$ 102 billion, saw an increase in expenditure of 28% in the first three quarters of
2013.
The Russian Federation, the 5th largest outbound market, reported 26% growth through September.
Africa's +6% growth brought three million additional arrivals, reaching a new record of 56 million, reflecting the on-going rebound in
North Africa of +6% and the sustained +5% growth of Sub-Saharan destinations.
Brazil is among other emerging markets with substantial growth in outbound expenditure at approximately 14%.
This is good news for the SA tourism industry as we are well positioned in Africa and other emerging markets. Our Africa Growth Strategy
and market entry strategies using the hub approach has put SA Tourism in a very strong position with presence in East Africa through our
office based in Nigeria. Our China market holds fourth position as South Africa's source market for tourist arrivals and this success can be
attributed to the following:
Marketing driven by our China office
Plans by SAA to increase frequency and change flight schedule to allow easier connections from Beijing to other business centres of
China.
Improved efficiencies and turnaround times in visa issuance
Our new office in Brazil established under the marketing agency agreement will be launched in July 2014. This office is a demonstration of
SA Tourism's commitment to develop relations with trade and grow outbound tourism to South Africa. The performance of key advanced
economy source markets was comparatively more modest. France grew at 6%; a recovery from a weak 2012 and the United States, the
United Kingdom, Canada and Australia all grew at 3%. In contrast, Germany, Japan and Italy reported declines in outbound expenditure.
In overall, Europe grew by 5% - leading in absolute terms by attracting an additional 29 million arrivals to high of 563 million arrivals in
total. Central and Eastern Europe showed best results growing by +7% and Southern Mediterranean Europe +6%.
USA's +4% growth attracted additional six million arrivals, reaching a total of 169 million. Leading this growth were destinations in
North and Central America (+4% each), while South America (+2%) and the Caribbean (+1%) showed some slowdown as compared
to 2012.
12SA TOURISM EXECUTIVE REPORT
SOUTH AFRICAN PERFORMANCE ON TOURIST ARRIVALS
According to StatsSA, international foreign arrivals to South Africa reached its highest levels ever: 14 860 216; a 10.5% growth from 2012.
Visitor arrivals to South Africa in 2013 grew by 10.5% over 2012 to reach 14,860,216. All regions showed posi ve growth in tourist
arrivals in this period.
Approximately, 65% of the foreign arrivals translated to tourist arrivals – reaching 9.6 million in 2013.
This close to 5% growth is comparable to the global growth in foreign arrivals and just slightly below the 5% growth for Africa.
Tourist arrivals to South Africa in 2013 grew by 4.7% over 2012 to reach 9,616,964. All regions showed posi ve growth in tourist
arrivals in this period.
13SA TOURISM EXECUTIVE REPORT
DOMESTIC TOURISM PERFORMANCE
Total annual spend has increased from R21.8 billion in 2012 to R24.3 billion in 2013 and average spend from R850 per trip to R960 per trip.
However, the number of trips undertaken decreased from 25.4 million in 2012 to 25.1 million and the number of nights from 4.8 to 4.4.
Although VFR remains the major purpose for domestic travel, the share thereof has decreased from 72% in 2012 to 70% and business
travel has increased from 17% to 19% in 2013.
Key Metrics 2012 2013
Annual 40% 35%
Domes c Travel
Incidence
Monthly 6% 6%
Annual 25.4 Million 25.1 Million
Travellers 12.5 Million 12.0 Million
Avg. Trip taken 2.1 2.1
Number of
Trips
VFR: 72%, Holiday: 12%, VFR: 70%, Holiday: 11%,
By Purpose
Business: 7%, Business: 8%,
Total Annual Spend R21.8 Billion R24.3 Billion
VFR: 52%, Holiday: 23%, VFR: 47%, Holiday: 26%,
By Purpose
Business: 17% Business: 19%
Spend
R850 / Trip; R960 / Trip;
Average Spend per Trip /
per Day
R180 / Day R210 / Day
Total Annual Bed Nights 121.2 Million 111.3 Million
Trip Length
Av erage Nights per Trip 4.8 4.4
14SA TOURISM EXECUTIVE REPORT
STRATEGIC OBJECTIVES FOR JANUARY TO JUNE 2013, CHALLENGES AND KEY ACTIONS
Overall, SA Tourism achieved three out of six objectives.
OBJECTIVE ANNUAL TARGET ACTUAL (YTD) COMMENT
No of annual foreign 13 021 979 14 860 216 Target over-achieved by 14.11%; resul ng in a 10.5%
arrivals in SA growth from 2012. SAT capitalised on the strength of its
(Q1 - 3 125 275) 3 620 149 partnerships, enhancedstrategies and plans
implemented in the respec ve core markets.
(Q2 - 2 995 055) 3 417 881
(Q3 – 3 385 715) 3 757 109
(Q4 –3 515 934) 4 065 077
No of domestic 15 000 000 12.0 million 80% achieveddue to high unemployment, soaring fuel
travellers per year prices and lost income during mes of industrial ac on
are impairing the financial posi ons of low and middle
income consumers in par cular. Improved performance
(Q1 – 4 000 000) 3.2 million is expected from the new domes c campaign- launched
in September 2013.
(Q2 - 4 000 000) 2.9 million
(Q3 – 3 000 00) 2.8 million
(Q4 – 4 000 000) 3.1 million
Trended Revenue ( R) R115.4 billion R99.1 billion TFDS for the period Jan – Sep was R74.8 billion and
domes c revenue for the full year was R24.3 billion.
(Q1 – R27,7 billion) With three months missing in the interna onal revenue
our focus is that we will achieve our revenue target
(Q2 – R26,5 billion) es mated to be R123.1 billion.
(Q3 – R30.0 billion)
(Q4 – R31.2 billion)
Average brand 79% 79% 100% achieved.
awareness
Total number of 6 789 5 671 TGCSA did not achieve its annual target of 6 789 graded
graded proper es establishments by 20%- resulting to actual performance
(Q1 – 1 697) of 5 671 graded establishments by the end of March
2014. Contrary, the number of room s has increased to
(Q2 – 271) 113 074 in 2013 from 110509 in 2012.
(Q3 – 1 426)
(Q4 –3 395)
Number of delegates 56 000 76 610 The set target was exceeded by 36.8%. Tracking of
performance for the ICCA Ranking underway.
No quarterly targets
15SA TOURISM EXECUTIVE REPORT
NATIONAL CONVENTION BUREAU
The SANCB in conjunction with its industry partners and local convention bureaus submitted 57 bids in the 2013-14 financial year. These
bids will contribute an estimated R948 million to the country's economy, will generate 180 conference days and will attract 76 000
association professionals to South Africa (SA) over the next five years.
Meetings Africa has become the biggest, best represented and most valuable Pan African business events trade show. This year Meetings
Africa was successfully hosted from the 25 – 26 February 2014 at the Sandton Convention Centre in Johannesburg. Meetings Africa 2014
hosted the following qualified hosted buyers: 169 international, 31 African association and 500 local corporate and 15 government
buyers as well as exhibitors from 13 African countries. A total of 3 295 delegates attended Meetings Africa 2014 and this resulted in a 15%
increase in attendance from 2013.
The SANCB's positioning strategy, “Rise with Us” launched last year is clearly bearing fruits. The strategy was launched to address and
change the misconceptions the global industry has about South Africa and it seems the message is being well received.
In 2013 SA secured the hosting right to a number of important business events. One of those events is the International Aids Conference
which will be returning to SA in 2016. SA remained the highest ranked African destination on the International Congress and Convention
Association's (ICCA) 2013 ranking. SA is ranked 34th globally in 2013 improving its ranking with 3 places from 37th and is ranked 11th
globally among other long haul destinations.
Sandton Conven on Centre
Photo: Walter Knirr
16SA TOURISM EXECUTIVE REPORT
MARKETING
All efforts towards INDABA 2014 were aimed at transforming INDABA to a truly pan-African travel show.
This comes at the time when Africa emerges as one of the fastest growing tourism destinations in the world growing by six percent in
2013 to reach 56 million tourist arrivals. Statistics on INDABA 2014 are outlined below for information.
BUYERS 2014 2013 % Change
Total Buyers
2 138 2 896 -26.17
(incl. Hosted)
Local Buyers 788 1 127 -30.08%
Interna onal Buyers 1 069 1 562 -31.56%
Hosted Buyers 281 207 +35.75%
EXHIBITIONS
2014 2013 % Change
(COUNTRIES)
Total Exhibitors 35 30 16.67%
Local Exhibi ons 1 1 0%
SADC Exhibitors 14 13 +7.69%
Regional Africa Exhibitors 12 7 +71.4%
Interna onal Exhibitors 9 9 0%
PRODUCTS 2014 2013 % Change
Total Products 1 198 1 299 -7.78%
Local Products 750 807 -7.06%
SADC Products 352 412 -14.56%
Regional Africa Product 76 66 +15.15%
Interna onal Products 20 14 +42.86%
MEDIA 2014 2013 % Change
Total Media
771 772 -0.001%
(incl. Hosted)
Local Media 84 63 +33.33%
17SA TOURISM EXECUTIVE REPORT
LAUNCH OF THE GLOBAL CAMPAIGN HUMAN RESOURCES
Our Meet South Africa campaign introduced the world to South Staff turnover for the period under review reached 9%.
Africa. We have shared the smiles of our people, our warm The Board approved Resource Optimisation Plan has been
hearts, our breath-taking splendour, and the experiences that implemented. The Regional Director role (except for Africa
mean that the 'you', who arrives in South Africa, will not be the with ring fenced budget and therefore requires strengthened
same 'you' who leaves. However, in Brand Review, there was still focus) was restructured resulting in the following changes:
an issue of a decline in awareness and positivity identified. There Regional Director: Americas took up the position of
is leakage between awareness and consideration, as global General Manager: International Markets reporting to
travellers find other destinations “more appealing”. The concept CMO. This position will effectively look after all
of a 'change point' is also becoming increasingly important as operational marketing activities within the core
more and more of our key markets require consumers to rethink markets and all Country Managers.
what they know about SA. Regional Director: UK took up the position of General
Manager: Strategic Research Unit reporting to the
We identified the need to close that gap with a message that is COO.
emotional, truly inspiring and that brings our Big Idea of “Come Regional Director: Asia and Asia Pacific has been
and experience heartfelt connections” to life. With this in mind, appointed to the position of Regional Director: Africa
we looked at how we could continue to build our big idea of reporting to the CMO
'Heartfelt connections,' whilst challenging travellers to re-
evaluate what they think they know about South Africa. The The position of Global Manager: Communications was filled.
critical factor was to develop a stronger 'emotional connection' After 3½ years, Tim Scholtz has left the organisation at the
with our people and a traveller's transformation through end of April 2014. Fanie Van Der Spuy has also gone on
engagement with South Africans. Simply put, we need to inspire a retirement after 25 years of sterling and diligent work at SA
re-evaluation of what you (Global TM) think you know about Tourism.
South Africa. An appointment has been made for the position of Country
Manager: UK following the departure of Lungi Morrison in
TOURISM GRADING COUNCIL October 2013. Paperwork for Hanneli Slabber's appointment
TGCSA did not achieve its annual target of 6 789 graded is still underway.
establishments by 20% - resulting to actual performance of 5 671 Linda Sangaret will be leaving her position as Country
graded establishments by the end of March 2014. Contrary, the Manager for France at the end of July 2014 as her family will
number of rooms has increased to 113 074 in 2013 from 110 509 be relocating back to South Africa. At this stage SAT doesn't
in 2012. have a suitable position for her.
This adverse performance against target is largely due to the key FINANCE
challenges, as evidenced by the total cancellations of 1 357 Consolidated to the actual operational and CAPEX expenditure
properties that chose not to renew their grading status during for 12 months of the 2013/14 financial year
this year. The challenges faced during this past year will be
addressed in the TGCSA Strategy that will be shared with the
Overall expenditure Summarised
Board once EXCO input has been sought. status on
overall
expenditure
The new Game Lodge Criteria was launched at INDABA this year,
During the first 12 months of the 2013/14
after an extensive consultation process. Approximately, 265
properties are currently being re-graded and verified for UA by 6
financial year, SA Tourism spent R 1 035 738 725
million (consis ng of YTD actual and
UA-qualified TGCSA assessors. This initiative is driven in YTD Encumbrance amounts).
consultation with the National Department of Tourism to
improve universal accessibility in key establishments across the
various Provinces.
18SA TOURISM EXECUTIVE REPORT
COUNTRY OFFICE ACTUAL OPERATIONAL EXPENDITURE FOR THE 12 MONTHS OF THE 2013/14 FINANCIAL YEAR
12 South African Tourism Country office's spent 90% or more of their year-to-date budgets, two Country offices were slightly below
budget (Nigeria, Kenya & DRC) and one Country office was significantly below budget (Angola ).
Approved Total Y TD
Unit Curr Total YTD Actual % of Budget Status
Annual Bud get Budget spent
Tokyo JPY 107,181,408 107,181,408 106,143,137 99%
Sydney AUD 2,971,389 2,971,389 3,000,308 101%
Beijing CNY 15,859,658 15,859,658 16,100,067 102%
India INR 124,786,177 124,786,177 127,540,993 102%
New York USD 6,848,643 6,848,643 6,601,317 96%
Brazil ZAR 19,999,815 19,999,815 18,368,472 92%
London GBP 3,337,272 3,335,772 3,947,882 118%
Amsterdam EUR 2,286,763 2,286,763 2,322,707 102%
Paris EUR 3,392,603 3,392,603 3,323,677 98%
Nigeria USD 2,547,840 2,547,840 2,467,627 97%
Kenya ZAR 14,477,021 14,477,021 12,629,588 87%
Frankfurt EUR 4,408,531 4,408,531 4,350,222 99%
Angola USD 1,132,926 1,132,926 856,297 76%
DRC ZAR 1,779,500 1,779,500 1,455,028 82%
Milan EUR 2,320,035 2,320,035 2,372,002 102%
BUSINESS UNIT ACTUAL OPERATIONAL EXPENDITURE FOR 12 MONTHS OF THE 2013/14 FINANCIAL YEAR
16 of South African Tourism's 17 Business Units spent 90% or more of their 2013/14 year-to-date budgets (* The Administra on unit
is a sub-business unit of the Office of the CEO/COO), One Business Unit was slightly behind budget (E-marke ng).
Ap p roved An n u al % of Bu d get
Un it Cu rren cy T ota l Y T D Bu d get T ota l Y T D Actu al S tatu s
Bu d get sp ent
Africa ZAR 54,803,579 54,803,579 51,689,797 94%
Domes c ZAR 51,543,951 51,543,951 52,735,638 102%
Europe & UK ZAR 194,998,630 194,977,285 248,841,498 128%
Asia & Aus ZAR 95,847,726 95,847,726 87,753,158 92%
Americas ZAR 84,856,464 84,856,464 91,482,530 108%
Conv Bureau ZAR 44,811,419 44,811,419 51,982,111 116%
Central Mark ZAR 225,682,870 225,682,870 225,158,389 100%
PR & Comms ZAR 9,094,691 9,094,691 8,723,280 96%
TGCSA ZAR 33,282,841 33,282,841 37,888,706 114%
Finance ZAR 26,806,414 26,806,414 26,650,265 99%
HR ZAR 7,899,096 7,899,096 7,625,469 97%
e-Mark ZAR 35,558,627 35,558,627 29,699,651 84%
Bus Systems ZAR 17,720,190 17,720,190 17,097,457 96%
Office of CEO/COO ZAR 35,285,769 35,285,769 34,069,849 97%
Administra on* ZAR 12,069,780 12,069,780 20,509,348 170%
SRU ZAR 44,289,048 44,289,048 44,531,469 101%
Product ZAR 13,255,219 13,255,219 12,410,585 94%
Watchlist ZAR 8,665,218 8,665,218 8,630,321 100%
19SA TOURISM EXECUTIVE REPORT
CORPORATE GOVERNANCE
RISK MANAGEMENT
Below is the outcome of the risk review undertaken recently.
Inherent Risks
(Jan 2014)
Inherent Risks
(May 2014)
Control Effectiveness
(Jan 2014)
Control Effectiveness
(May 2014)
Residual Risk
(Jan 2014)
Residual Risk
(May 2014)
# RM: RISK MOVEMENT - CURRENT REVIEW COMPARED FROM THE RISK ASSESSMENT DONE IN JANUARY 2014.
RM1: There is no risk movement, however from a risk perspec ve, it is crucial to consider and highlight the significance of this risk as it is
aligned to the key strategic objec ves of SA Tourism. Though it is iden fied and mi gated independently, it is related to risk number 4.
This risk is affected by few risk elements that ul mately yielded nega ve performance results – i.e. failure to meet set targets for TGCSA.
Challenges encountered in QiT system were taken into considera on.
RM2: Risk movement in rela on to compliance risks is as a result of the review and analysis of the inherent risk.
RM3: The risk movement in this regard is more on the basis of SAT being unable to achieve all its set targets – strategic objec ves. In
overall, we will exceed the set target for foreign visitor arrivals. SAT strategic objec ves are six (6) with some of the objec ves having sub-
targets to complement the measurements. Considering the above, we have managed to achieve 3 strategic objec ves out of six, which is
a 50% achievement. From a risk perspec ve, this must be mi gated.
RM4: The risk movement has been caused by the weakness the control environment. The assessment of the control effec veness
revealed weakness which es in perfectly with compliance risks.
RM5: The legal risk had a risk movement because of how prone/vulnerable SAT is in the country offices. Issues of laws and other legal
aspects that SAT encounters at opera onal level challenges the success level an cipated to be achieved in those markets. Another side of
this is instances that a ract costs (which not have been budgeted for) either when defending the ma er or when SAT is to pay penal es,
just as an example.
20SA TOURISM EXECUTIVE REPORT
INTERNAL AUDIT
The internal audit sub-business unit audited fixed assets, performance informa on audit as well as compliance audit during the period
under review. The conclusion on the audit reports was "sa sfactory" and there were no significant audit findings raised. The internal
audit also concluded 60% (i.e. 3 of 5) inves ga on ma ers reported through SA Tourism Hotline and directly to internal audit unit.
OPENING OF OFFICES
Below is the revised schedule of the planned office openings;
Country where SA Date Comments
Tourism Office will be
Opened
Nigeria 2013/12/10 Launch of the office was undertaken in January 2014
The bureaucracy has s fled the registra on of the
legal en ty. Opening of this office will be delayed by
another 10 more weeks. Financial viability is s ll
being tested par cularly in light of the budget
constraints. Therefore sourcing of office space &
appointment of Country Manager of the Angolan
Angola 2014/06/30 na onality is underway.
Registra on underway and will be concluded 6 weeks
from now. Appointment of the Regional Manager
delayed, synchronised with company registra on and
Kenya 2014/05/30 business permit issuance
The Marke ng Agency Agreement was concluded
February 2014 and the office is ready.The launch is
th
planned for the week of the 16 July 2014 to coincide
Brazil 2014/03/30 with the BRICS Summit in Brazil.
Drakensburg Mountains
21MARKETS THAT WILL DRIVE FUTURE GROWTH
Responsibility
AFRICA AMERICAS ASIA & AUSTRALASIA EUROPE & THE UK
Country Manager
CORE MARKETS Angola Brazil Australia France
Domes c USA China Germany
Kenya India Netherlands
Mozambique UK
Regional Director
Nigeria
Tanzania
INVESTMENT Botswana Canada Japan Italy
MARKETS DRC South Korea Russia
Ghana
Lesotho
Uganda
Zimbabwe
TACTICAL Namibia Singapore Switzerland
MARKETS UAE
Zambia
WATCH -LIST Ethiopia Argen na New Zealand Austria
Stakeholder
Manager
MARKETS Malawi Belgium
Swaziland Denmark
Finland
Norway
Spain
Sweden
Global
TRM:
Turkey
STRATEGIC Egypt, Israel, Morocco, Malaysia
IMPORTANCE Saudi Arabia, Tunisia,
22HUB STRATEGY
STRATEGIC RATIONALE:
Increasing cost of doing business abroad coupled with the shrinking budgets has compelled us to priori se & consolidate markets – a
shi from a Regional to a Hub approach to op mise ROI.
AMERICAS ASIA & AUSTRALASIA EUROPE
NORTH AMERICAS LATIN AMERICAS ASIA PACIFIC CENTRAL Europe UNITED KINGDOM
China - Office ** : H ub Germany (Office): Hub United Kingdom
USA (Office) - Hub * Brazil (Office): Hub
(Office): Hub
Canada *** Argen na Hong Kong Russia **
Ireland
Macau *** Spain
*** Chile Scotland
Japan Turkey
AFRICA Wales
South Korea ** Switzerland
WEST AFRICA EAST AFRICA Austria BENELUX &
AUSTRALASIA SCANDINAVIA
* Nigeria (Office): Hub * Kenya (Office) : Hub Netherlands (Office)
Australia (Office) : Hub FRANCE (OFFICE) Hub
Ghana Tanzania & New Zealand Belgium
*** ECOWAS Uganda ** France – Stand Alone
countries INDIA Norway
*** Ethiopia
CENTRAL AFRICA ITALY (OFFICE) Sweden (**)
India (Office) – Stand Alone
* Angola (Office) – Italy – Stand Alone Denmark
Stand Alone
ASIA Air LINK HUB Finland
DRC: Hub
Malaysia
SADC
Singapore
Botswana Zimbabwe
Malawi Lesotho
Mozambique Zambia
Namibia
NOTES:
* Planned SA Tourism Offices (2013/2014)
** 1 Trade Rela ons Manager will be appointed – approved by Board (2014/2015)
(Shanghai, South Korea, Russia, Scandinavia as well as Tanzania and Uganda)
*** Future Plans (2015/16 and Beyond)
23WHAT WE DO WITH AND THROUGH OUR PARTNERS
IMPROVING CONVERSION RATIOS BY INCREASING AWARENESS, POSITIVITY AND CLOSURE RATIOS
IMPROVING CONVERSION THROUGH TRADE AND MEDIA PARTNERSHIPS
24GLOBAL CAMPAIGN 25
THANK YOU FOR YOUR SUPPORT
26LEVY COLLECTORS IN GOOD STANDING AT 31 DECEMBER 2013
The HPC Durban Spa Body Corporate Hout Bay Manor
3 Melrose Road Executive Accomodation Elements Golf Resort Houw Hoek Inn
45 Peter Place Emperors Palace Hotel Casino Convention Humewood Hotel
Abercrombie & Kend Southern Africa Resort Hunters Country House
Absolut Tours & Safaris Essenwood House Hyatt Regency Johannesburg
Acorn House B & B Etnique Travel Hyatt Regency Oubaai Golf Resort & Spa
Africa Pride - Hacklewood Hill Country Europcar South Africa IFA Zimbali Lodge
House Fairfield Tours Ilanga Travel
Africa Pride - The Arabella Hotel & Spa Fairlawns Boutique Hotel & Spa Inn On The Square
African Conferences & Incentives Felix Unite River Adventures International House Cape Town
African Pride - Melrose Arch Hotel Ferroland Grondtrust Intundla Game Lodge
Afro Golf Ferryman's Hotel ISO Leisure Woodmead
All Suite on 14th Fish Eagle Lodge Jock Safari Lodge
Alpine Heath Resort & Conference Village Fish River Sun & Country Club Resort Jozini Tiger Lodge
Angel's Place Boutique Hotel Fordoun Leisure Kagga Kamma
Ascot Boutique Hotel Forever Resorts Mount Sheba Country Kamieskroon Hotel
Ashanti Lodge Lodge Kapenta Bay Hotel
Askari Lodge Forever Resorts Badplaas Kingfisher Lodge
Atlantic Beach Hotel Forever Resorts Centurion Hotel Klein Welmoed Luxury Guest House
Audacia Hotel Forever Resorts Blyde Canyon Kleinkaap
Avis Rent a Car Forever Resorts Gariep Kloofzicht Lodge
Bakubung Lodge Forever Resorts Loskopdam Kokerboom Motel
Balloon Safaris Forever Resorts Plettenberg Bay Kraal Kombuis
Bayshore Inn Forever Resorts Swadini Kwa Maritane Game Lodge
Belvidere Manor Forever Resorts Tshipise La Maison - Hatfield
Big Nouse Tours & Projects Forever Resorts Warmbaths Laureate Private Resorts
Birchwood Management Company Forever Resorts Waterfall Safari Lodge Le Franschhoek Hotel
Birdsong Cottages Fullham Lodge Leeuwenhof Country Lodge
Black Mountain Hotel Gallo Manor Country Lodge Leeuwenvoet House
Bloemfontein Bali Lodge Gateway Hotel Legacy All Suites Management Services
Bonang Conference Centre Glenburn Lodge Lekkerwijn Guest House
Bongani Game Reserve Gold Reef City Leriba Hotel And Spa
Boschdal Guesthouse Golden Horse Casino Hotel Lesedi Cultural Village
Breakers Resort Gooderson Leisure Corporation Luxury Car
Bucklands Private Game Reserve Gorah Elephant Camp Lythwood Lodge
Budget Rent A Car Gosafari Mad-Meerkat Tours
Buhala Country House Gracie's Place Makalali Private Game Reserve
Calders Hotel Grandwest Casino & Entertainment World Makaranga Garden Lodge
Caledon Casino Greenways Hotel Mala Mala Ranch
Cape Grace Hotel Greenways Woods Mandela Rhodes Hotel & Spa
Carnival City Harbour Bridge Hotel & Suites Marine Dynamics Shark Tours
Centurion Lake Property Hertz Rent a Car Maropeng A'Africa Leisure
CII Hotels & Resorts TA Hilton Cape Town Hilton Hotel - Durban Mary Reynolds Agency Services
City Lodge - Bloemfontein Hilton Hotel - Sandton Masibambane Guest House
City Lodge - Bryanston Hippo Boutique Hotel Masonic Hotel Springbok
City Lodge - Durban Holiday Inn Express - Cape Town Matoppo Inn
CIty Lodge - Fourways Holiday Inn Express - Durban Umhlanga Mercure Hotel Premier Lodge Nelspruit
City Lodge - Grand West Holiday Inn Express - Sunnypark Mercure Inn Midrand
City Lodge - Hatfield Holiday Inn - Rosebank Mercure Inn Randburg Waterfront
City Lodge - Jhb Int Airport Barbara Road Holiday Inn - Sandton Mercure Premier Lodge Bedfordview
City Lodge - Katherine Street Hotel 224 Michelle's Travel Agency
City Lodge - Morningside Hotel Casa Do Sol Mkuze Falls Game Reserve
City Lodge - Pinelands Hotel Formula Inn Southgate Mmabatho Palms Hotel Casino &
City Lodge - Port Elizabeth Hotel Formula 1 Alberton Convention Resort
City Lodge - V&A Waterfront Hotel Formula 1 Beaufort West Modimolle Funky Stay
City Lodge at O.R. Tambo Airport Hotel Formula 1 Benoni Mala Mala Ranch
City Lodge - Lynnwood Hotel Formula 1 Berea Mandela Rhodes Hotel & Spa
City Lodge - Umhlanga Ridge Hotel Formula 1 Bloemfontein Marine Dynamics Shark Tours
Coastlands Umhlanga Hotel Hotel Formula 1 Cape Town Foreshore Maropeng A'Africa Leisure
Colosseum Luxury Hotel Hotel Formula 1 Durban Mary Reynolds Agency Services
Commodore Hotel Hotel Formula 1 Edenvale Masibambane Guest House
Connex Travel Hotel Formula 1 Kimberley Masonic Hotel Springbok
Constantia Hotel Hotel Formula 1 Midrand Matoppo Inn
Court Classique Suite Hotel Hotel Formula 1 Milnerton Mercure Hotel Premier Lodge Nelspruit
Courtyard - Bruma Lake Hotel Formula 1 Nelspruit Mercure Inn Midrand
Courtyard - Rosebank General Hotel Formula 1 OR Tambo Mercure Inn Randburg Waterfront
Courtyard - Arcadia Hotel Formula 1 Parow Mercure Premier Lodge Bedfordview
Courtyard at Sandton Hotel Formula 1 Port Elizabeth Michelle's Travel Agency
Courtyard - Cape Town Hotel Formula 1 Pretoria Mkuze Falls Game Reserve
Courtyard Suite Hotel - Port Elizabeth Hotel Formula 1 Richards Bay Mmabatho Palms Hotel Casino & Convention Resort
Crystal Towers Hotel Hotel Formula 1 Southgate Modimolle Funky Stay
Cybele Forest Lodge Hotel Formula 1 Vereeniging Mondazur Resort Estate Hotel
Da Vinci Hotel & Suites Hotel Formula 1 Witbank Mopani Country Lodge
Desroches Hotel Margate Hotel Formula 1 Wynberg Morula Sun
Diamond Lodge Hotel Formula Inn Park Station Mount Grace Country House Hotel
Dolphin Beach Hotel Hotel Tzaneen Mount Nelson Hotel
Duma Travel House Of Pharaohs Murraystreet 137 Guest House
27LEVY COLLECTORS IN GOOD STANDING AT 31 DECEMBER 2013
Naledi Sun Protea Hotel Upington The Lakes Hotel
Ngala Game Reserve Protea Hotel Victoria Junction The Last Word Constantia
NH Plettenberg Bay Protea Hotel Wanderers The Last Word Franschhoek
NH The Lord Charles Protea Hotel Waterfront Richards Bay The Last Word Long Beach
Nkomazi Game Reserve Protea Hotel Witbank The Marion on Nicol
Oaklands Country Manor Protea Oasis Lodge Upington The Michelangelo
Ocean View House Protea Parktonian All Suite Hotel The Palace
One And Only Cape Town Protea Riempie Estate Hotel The Peech Hotel
Oxbow Country Estate Quarters Hotel The Peninsula
Oyster Box Hotel Queens Hotel - Oudtshoorn The Plettenberg
Park Inn Cape Town Foreshore Radisson Blu Gautrain Hotel The Rex Hotel
Park Inn Sandton Radisson Blu Hotel - Sandton The Richards Hotel
Parker Travel & Parker Tours Radisson Hotel - Port Elizabeth The Ridge - Jack's Corner
Peermont Global - Graceland Hotel Riviera Holiday Resort The Riverside Hotel & Spa
Peermont Global - Rio Hotel Riviera On Vaal Hotel & Country Club The Saxon Boutique Hotel, Villas and Spa
Peermont Global Tusk Taung Hotel Road Lodge - Carnival City The Square Boutique Hotel & Spa
Pepper Club Hotel Management Road Lodge - Centurion The Thornybush Collection
Pestana Kruger Lodge Road Lodge - Durban The Townhouse Hotel
Pezula Resort Hotel Road Lodge - East London The Turbine Hotel & Spa
Phinda Forest Road Lodge - Germiston The Twelve Apostles Hotel
Phinda Mountain Road Lodge - Isando The Urban Hotel Kathu
Pine Lake Shareblock Road Lodge - Port Elizabeth The Vacation Club
Plattner Golf Road Lodge - Port Elizabeth Airport The Village at Spier
Plettenberg Park Hotel & Spa Road Lodge - Potchefstroom Thompson South Africa
Portswood Hotel Road Lodge - Randburg Thula Thula Game Reserve & Safari
Protea Cape Castle Hotel Road Lodge - Richards Bay Tour D' Afrique
Protea Hotel Breakwater Lodge Road Lodge - Rivonia Tourvest Inbound Operations
Protea Hotel Christiana Road Lodge - Umhlanga Ridge Town Lodge - Bellville
Protea Hotel Clarens Road Lodge - Bloemfontein Airport Town Lodge - George
Protea Hotel Empangeni Road Lodge - Cape Town Int Airport Town Lodge - Jhb Int Airport
Protea Hotel Franschoek Road Lodge - JHB Int Airport Town Lodge - Menlo Park
Protea Hotel Hazyview Road Lodge - Kimberley Town Lodge - Nelspruit
Protea Hotel Highveld Road Lodge - N1 City Town Lodge - Polokwane
Protea Hotel Kimberley Road Lodge - Nelspruit Town Lodge - Port Elizabeth
Protea Hotel Kruger Gate Road Lodge - Rustenburg Town Lodge - Roodepoort
Protea Hotel Mafikeng Road Lodge - Southgate Town Lodge - Sandton
Protea Hotel Nelspruit Rockwell All Suite Hotel Town Lodge - Midrand
Protea Hotel North Wharf Romney Park Luxury Suites Tsala Treetop Lodge
Protea Hotel O.R. Tambo Rosebank Travel Service Tshukudu Lodge
Protea Hotel Outeniqua Rosenhof Country House Tsogo Sun Newcastle
Protea Hotel President Rosetta House Tzaneen Country Lodge & Spa
Protea Hotel Ranch Resort & Lion Park Rovos Rail Ulusaba Rocklodge
Protea Hotel Richards Bay Royal African Discoveries Umbhaba Lodge
Protea Hotel Sea Point Royal Elephant Hotel & Conference Umhlanga Sands
Protea Hotel Stellenbosch Royal Palm Hotel Umhluhluwe Safaris
Protea Hotel The Park Sanbona Wildlife Reserve Upper Eastside Hotel
Protea Hotel Umfolozi River Seaforth Farm B & B Urban Park Hotel and Spa
Protea Hotel Umhlanga Ridge Shamwari Game Reserve Victoria Hotel - Bredasdorp
Protea Hotel Willow Lake Shishangeni Lodge Villa Roma Boutique Hotel & Conference
Protea Hotel Winkler Sibaya Casino & Entertainment Kingdom Centre
Protea Hotel Balalaika &Crown Court Silverstar Casino Vineyards Hotel & Spa
Protea Hotel Bloemfontein Simon's Town Quayside Hotel Walkersons Country Manor
Protea Hotel Bloemfontein Central Singita Welgelen Manor
Protea Hotel Capital Singita Lebombo Westin Grand Cape Town Arabella Quays
Protea Hotel Centurion Sizwe Car Rental Whispering Pines Country Estate
Protea Hotel Cumberland Worcester Southern Sun Hotel Interests Wild Coast Sun Hotel & Casino
Protea Hotel Edward Springbok Hotel Wilderness Manzengwenya
Protea Hotel Fire & Ice Melrose Arch ST James On Knysna Willowbrook Lodge
Protea Hotel Fire and Ice - Cape Town Stable Inn Conference Centre Winchester Mansions Hotel
Protea Hotel Hatfield Standard Hotel Windmill Lodge
Protea Hotel Hilton Steenberg Hotel Windmill Ridge
Protea Hotel Hluhluwe & Safaris Stormsrivier Adventures Worcester Casino
Protea Hotel Imperial - P/Maritzburg Sun City Cascades Hotel XL Oceanair Travel
Protea Hotel Island Club Sun City Hotel
Protea Hotel Karridene Beach Sure Zorgvliet Travel
Protea Hotel King George Table Bay Hotel
Protea Hotel Klerksdorp Tempest Car Hire
Protea Hotel Knysna Quays Thakadu River Camp
Protea Hotel Landmark Polokwane The Blades Bed & Breakfast
Protea Hotel Manor The Blue Train
Protea Hotel Marine Port Elizabeth The Boardwalk Hotel, Convention Centre & Spa
Protea Hotel Midrand The Cabanas
Protea Hotel Roodepoort The Carousel
Protea Hotel Saldanha Bay The Crowne Plaza Rosebank Hotel
Protea Hotel Transit The Docklands Hotel
Protea Hotel Tyger Valley The Fairway Hotel & Spa
Protea Hotel Umhlanga The Kelway Hotel CC
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