2014 Global Marketing Conference at Singapore

2014 Global Marketing Conference at Singapore

2014 Global Marketing Conference at Singapore

1 Call for Papers Submission Deadline: January 15, 2014 2014 Global Marketing Conference at Singapore July 9 – 12, 2014 http://www.kamsconference.org/ Venue: Singapore Hosts American Marketing Association European Marketing Academy Australian& New Zealand Marketing Academy International Textile and Apparel Association Korean Scholars of Marketing Science Organizer Global Alliance of Marketing & Management Associations Partners European Advertising Academy ESCP Europe (Europe) Italian Marketing Society Aalto University School of Business (Finland) Harbin Institute of Technology (China) Center for Sustainable Culture & Service, Yonsei University (Republic of Korea) Platinum Sponsor Institute on Asian Consumer Insight hosted by Nanyang Technological University (Singapore) Sponsors Aalto University Executive Education (Finland) Routledge, Taylor & Francis Group (UK) National Research Foundation of Korea (Republic of Korea)

2014 Global Marketing Conference at Singapore

2 CONFERENCE CO-CHAIRS Roland T. Rust, Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1- 301-405-0146. Udo Wagner, Professor, Faculty of Business, Economics and Statistics, University of Vienna, A-1210 Vienna, Brunner Strasse 72, Austria, udo.wagner@univie.ac.at, Tel: +43 (1) 4277-380 11, Fax: +43 (1) 4277-380 14. Sharyn Rundle-Thiele, Professor, Department of Marketing, Griffith Business School, Nathan Campus, Griffith University, 170 Kessels Road QLD 4111, Australia, s.rundle-thiele@griffith.edu.au, Tel: +61 (07) 373 56446, Fax: +61 (07) 373 57126.

Seong-Yeon Park, Professor, Ewha School of Business, Ewha Womans University, 11-1 Daehyun-dong, Seodaemun-gu, Seoul, Republic of Korea, sypark@ewha.ac.kr, Tel: +82-2-3277-2798, Fax: +82-2-3277-2835. Leslie Davis Burns, Professor, School of Design and Human Environment, College of Business, Oregon State University, Corvallis, Oregon 97331 USA, Leslie.Burns@oregonstate.edu, Tel: +1-541-737- 0983, Fax: +1-541-737-0993 CONFERENCE OBJECTIVES Integration of theory and practice continues to be a vital aspect of global marketing and management that affects consumers and businesses around the world.

The theme of this year’s conference is, “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.” This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2014 Global Marketing Conference at Singaproe offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others.

The program chairs welcome participation from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN number (1976-8699).

Venue Singapore is the center of South Asian Economy and one of the most global and virant cities in the world. Singapore is the world's fourth leading financial centre, and its port is one of the five busiest ports in the world. The economy depends heavily on exports and refining imported goods, especially in manufacturing, which constituted more than one fourth of Singapore's GDP. In terms of purchasing power parity, Singapore has the third highest per capita income in the world. Singapore is one of the original Four Asian Tigers. The 2011 Index of Economic Freedom ranks Singapore as the second freest economy in the world.

According to the Corruption Perceptions Index, Singapore is consistently ranked as one of the least corrupt countries in the world. Local foods such as chilli crab, pepper crab, and drunken prawns are recommended for those who visit Singapore first time.

Please contact proper symposium chairs or track chairs listed below to submit a paper or special session proposal or to participate this conference. 1. JOINT SYMPOSIA 2014 ANZMAC-GAMMA JOINT SYMPOSIUM Australian & New Zealand Marketing Academy and Global Alliance of Marketing & Management Associations jointly hold the 2014 ANZMAC-GAMMA Joint Symposium on ‘Transnational Consumer Purchasing and Consumption’. Please submit your paper to Symposium Co-Chairs: Prof. Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales, Sydney NSW2052, Australia, m.uncles@unsw.edu.au, Tel: +61-2-9385-3510.

Prof. Tony Garrett, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833, Fax: +82-2-3290-1307. 2014 AALTO UNIVERSITY-GAMMA JOINT SYMPOSIUM Aalto University School of Business and Global Alliance of Marketing & Management Associations jointly hold ‘the 2014 Aalto University-GAMMA Joint Symposium on ‘Radical Insights into Design and Luxury Marketing’ in ‘the 2014 Global Marketing Conference at Singapore’. Please submit your paper to Symposium Co-Chairs: Prof. Pekka Mattila, pekka.mattila@aalto.fi, Tel: +358-40-738-7221.

Prof. Jaihak Chung, Business School, Sogang University, Matheo Hall 503, Shin Soo Dong, Mapo Gu, Republic of Korea, jaihak@sogang.ac.kr, Tel: +82-2-705-8859, Fax: +82-2- 705-8519. 2014 EAA-GAMMA JOINT SYMPOSIUM European Advertising Academy and Global Alliance of Marketing & Management Associations jointly hold the 2014 EAA-GAMMA Joint Symposium. Please submit your paper to Symposium Chair: Edith G. Smit, Department of

2014 Global Marketing Conference at Singapore

3 Communication Science, Faculty of Social and Behavioural Sciences, Kloveniersburgwal 48,1012 CX Amsterdam, Netherlands, E.G.Smit@uva.nl, Tel : +31-20-525-2104, +31-20-525-3906. 2014 ESCP-GAMMA JOINT SYMPOSIUM ESCP Europe and Global Alliance of Marketing & Management Associations jointly hold ‘the 2014 ESCP-GAMMA Joint Symposium on ‘The Self in Consumer/Psychological Research: Current Perspectives and Future Directions’ in ‘the 2014 Global Marketing Conference at Singapore’. Please submit your paper to Symposium Chair: Prof. Minas Kastanakis, mkastanakis@escpeurope.eu, Tel: +44-77-8959-7031, Fax: +44-20-7443-8874.

2014 ITAA-GAMMA JOINT SYMPOSIUM International Textile and Apparel Association and Global Alliance of Marketing & Management Associations jointly hold ‘the 2014 ITAA-GAMMA Joint Symposium’ on ‘Theory and Practice of Global Fashion Marketing’ in ‘the 2014 Global Marketing Conference at Singapore’. Please submit your paper to Symposium Co-Chairs: Prof. Leslie Davis Burns School of Design and Human Environment, College of Business, Oregon State University, 228 Milam Hall, Corvallis, Oregon 97331, USA leslie.Burns@oregonstate.edu ,Tel: +1-541-737-0983 Fax : +1-541-737-0993. Professor Eunju Ko, Dept.

of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun- gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554. 2014 IMM-GAMMA JOINT SYMPOSIUM Industrial Marketing Management and Global Alliance of Marketing & Management Associations jointly hold “2014 IMM-GAMMA Joint Symposium’ on ‘Understanding Strategic Marketing - Market Orientation, Strategy and Firm Performance’ in ‘the 2014 Global Marketing Conference at Singapore’. Please submit your paper to Symposium Chair: Prof. Peter LaPlaca, Editor, Industrial Marketing Management, 24 Quarry Drive, Suite 201 Vernon, CT 06066-4917, USA, pjlaplaca@comcast.net, Tel: +1-860-875-8017.

2014 IMTC-SIMktg-GAMMA JOINT SYMPOSIUM International Marketing Trends Conference Board, Italian Marketing Society and Global Alliance of Marketing & Management Associations Jointly hold ‘the 2014 IMTC-GAMMA Joint Symposium’ on ‘Growth through Innovation in International Marketing: New Business Models and New Market Approaches’ in ‘the 2014 Global Marketing Conference at Singapore’. Please submit your paper to Symposium Co-Chairs: Prof. Gaetano Aiello, Dept. of Management, University of Florence, Viadelle Pandette n.9, 50127 Florence, Italy, gaetano.aiello@unifi.it, Tel: +39- 0554374726, Fax: +39-0554374910.

Prof. Raffaele Donvito, Dept. of Management, University of Florence, Viadelle Pandette 9 50127 Florence, Edificio D6-III Piano – Stanza 3.36 , Italy, raffaele.donvito@unifi.it, Tel: +39-0554374679, Fax: +39-0554374910. Prof. Tiziano Vescovi, Dept. of Management, University of Venice “Cà Foscari”, Fondamenta San Giobbe – Cannaregio 873, 30121 Venezia, Italy. vescovi@unive.it, Tel: +39-0412348741, Fax: +39- 0412348701. Prof. Eun Young Kim, Dept. of Fashion Design Information, Chungbuk National University, 410 Seongbong-ro, Heungduk-gu, Cheongju, Chungbuk, Republic of Korea, eunykim@chungbuk.ac.kr, Tel: +82 43 261 2780, Fax: +82 43 261 2792.

2014 HIT-GAMMA JOINT SYMPOSIUM Harbin Institute of Technology and Global Alliance of Marketing & Management Associations jointly hold ‘the 2014 HIT-GAMMA Joint Symposium’ on ‘Marketing Innovation in China: A Perspective of Cultural Change’ in ‘the 2014 Global Marketing Conference at Singapore’. Please submit your paper to Symposium Chair: Prof. Guofeng Li, Dept. of Business Administration, School of Management, Harbin Institute of Technology, No. 92, West Da-Zhi Street, Harbin, Heilongjiang, P.R. China, 600726@sina.com, Tel: +86-451-8641-4042, Fax: +86-451-8641-4024. 2. SPONSORING JOURNALS JOURNAL OF BUSINESS RESEARCH Journal of Business Research (SSCI) will publish special issues on following subjects with top papers presented in proper tracks of this conference.

1. ‘Customer Equity and Value Management of Global Brands: Bridging Theory and Practice from Financial and Marketing Perspectives’ with best papers presented in all of tracks in 2014 GMC at Singapore. Guest Co-Editors: Prof. Anthony Di Benedetto (Temple University), tonyd@temple.edu, Prof. Kyung Hoon Kim (Changwon National University), stride@changwon.ac.kr. 2. ‘Service Innovation, Renewal, and Adoption/Rejection Research’ with best papers presented in ‘Service Innovation, Renewal, and Adoption/Rejection Research’ track of this conference. Guest Co-Editors: Prof. Drew Martin (University of Hawaii at Hilo), drmartin@hawaii.edu, Prof.

Sunmee Choi (Yonsei University), sc128@yonsei.ac.kr, and Prof.Anders Gustafsson (Karlstad University), Anders.Gustafsson@kau.se.

3. ‘In Situ Behavioral Marketing and Management—Field Experiments, Ethnography Studies, and Historical Research that Avoid, Enrich, or Complement Self-Reports and Folk Theories of Mind’ with best papers presented in ‘In Situ Behavioral Marketing and Management—Field Experiments, Ethnography Studies, and Historical Research

4 that Avoid, Enrich, or Complement Self-Reports and Folk Theories of Mind’ track of this conference. Editor-in-Chief: Prof. Arch G. Woodside (Boston College), arch.woodside@bc.edu. MANAGEMENT DECISION Management Decision (SSCI) will publish a special issue on ‘Marketing Contributions to Strategic Management’ with best papers related to this subject presented in all of tracks of this conference.

If you want your paper to be considered for possible publication in this special issue of Management Decision, please inform your intention to chair of proper track. Guest Editors: Prof. Yung Kyun Choi, Dept. of Advertising & P.R., Dongguk University, 26, Pil-dong 3-ga, Jung-gu, Seoul, 100-715, Republic of Korea, choiyung@dongguk.edu, Tel: +82-2-2260-3817, Fax: +82-2-2260-3766. Prof. Kun- Huang Huarng, Professor, International Trade, Feng Chia University, 100 Wenhwa Rd., Seatwen, Taichung, Taiwan, khhuarng@mail.fcu.edu.tw.

INDUSTRIAL MARKETING MANAGEMENT Industrial Marketing Management (SSCI) will publish a special issue with best papers presented in '2014 IMM-GAMMA Joint Symposium: Understanding Strategic Marketing - Market Orientation, Strategy and Firm Performance’, Editor: Dr. Peter LaPlaca, Editor of Industrial Marketing Management, 24 Quarry Drive, Suite 201 Vernon, CT 06066- 4917, USA, pjlaplaca@comcast.net, Tel: +1-860-875-8017. INTERNATIONAL JOURNAL OF ADVERTISING International Journal of Advertising (SSCI) will consider papers selected as the best papers in the 2014 GMC at Singapore. If you want your paper to be considered for possible publication in IJA, please inform your intention to chair of proper track.

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE All papers presented in this conference are eligible for review toward inclusion in the special issue of JGSMS on ‘Globalization and Marketing Performance’. If you want your paper to be considered for possible publication in JGSMS, then please inform your intention to chair of proper track.

JOURNAL OF GLOBAL FASHION MARKETING Journal of Global Fashion Marketing will publish a special issue with best papers presented in tracks related to ‘Globalization and Fashion Marketing Performance’ in this conference. If you want your paper to be considered for possible publication in JGFM, then please inform your intention to chair of proper track. AUSTRALASIAN MAREKTING JOURNAL The Australasian Marketing Journal will publish a special on ‘Transactional Consumer Purchasing and Consumption’, drawing on the best papers presented at the 2014 ANZMAC-GAMMA Joint Symposium and related tracks. Guest Editors: Prof.

Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales, Sydney, NSW2052, Australia, m.uncles@unsw.edu.au, Tel: +61-2-9385-3510. Prof. Tony Garrett, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2- 3290-2833, Fax: +82-2-3290-1307.

MARKETS AND COMPETITIVENESS (MERCATI E COMPETITIVITA) Markets and Competitiveness (Mercati e Competitività) will publish a special issue in English with best papers presented in the field of Growth through Innovation in International Marketing: New Business Models and New Market Approaches related tracks in this conference. If you want your paper to be considered for possible publication in MC, then please inform your intention to chair of proper track. 3. AWARDS ESCP Europe AWARD 2013 3 best papers presented in ‘ESCP-GAMMA Joint Symposium’ will be selected for this award by a joint ESCP Europe and GAMMA Award Committee.

1st Prize: US$ 1,500; 2nd Prize: US$ 1,000; 3rd Prize: US$ 750. GAMMA GLOBAL MARKETER OF THE YEAR AWARD 2013 Eminent marketing practitioner(s) will be recommended for ‘GAMMA Global Marketer of the Year Award 2013’ who made significant contribution to the advancement of marketing practice. GAMMA GLOBAL SCHOLAR OF THE YEAR AWARD 2013 Scholar(s) who made significant contribution to the body of knowledge in marketing and management will be recommended for ‘GAMMA Global Scholar of the Year Award 2013’.

5 4. ACADEMIC EXCELLENCE COMMITTEE Chair: Prof. Charles R. Taylor (Villanova University), John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, raymond.taylor@villanova.edu, Tel: +1-610-519-4386 Fax: +1-610-519-5364, Editor of International Journal of Advertising. Academic Excellence Committee is in charge of the total quality control over the conference management process. 5. PROGRAM TRACKS & TRACK CHAIRS Marketing Strategy and Management: Prof. Robert E. Morgan, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, UK, morganre@cardiff.ac.uk, Tel:+44-2920-870-001, Fax:+44-2920-874-419.

Prof. Dennis Herhausen, Institute of Marketing, University of St. Gallen, Dufourstrasse 40a, 9000 St. Gallen, Switzerland, dennis.herhausen@unisg.ch, Tel: : +41-71-224-2859, Fax: +41-71-224-2835.

Interactive Marketing: Prof. Shintaro Okazaki, Department of Finance & Marketing Research, College of Economics & Business Administration, Universidad Autónoma de Madrid, Cantoblanco, 28049, Madrid, Spain, shintaro.okazaki@uam.esTel. +34-91-497-2872 Fax. +34-91-497-8725. Consumer Psychology: Prof. Dong-Mo Koo, School of Management, Kyungpook National University, 80 Daehak- Ro, Buk-Gu, Daegu 702-701, Republic of Korea, unlimited@knu.ac.kr, Tel: +82-53-950-7412, Fax: +82-53-950-6247. Brand Management in Social Media: Prof. Manfred Schwaiger, Institute for Market-based Management, Munich School of Management, Ludwig-Maximilians-University of Munich, Kaulbachstr.

45, D-80539 München, Germany,schwaiger@lmu.de, Tel.+49-(0)89- 2180-5640, Fax:+49-(0)89-2180-5651. Channel of Distribution Management: Prof. Sang-Lin Han, School of Business, Hanyang University, Seoul 133- 791, Republic of Korea, slhan@hanyang.ac.kr, Tel: 82-2-2220-1071, Fax: 82-2-2220-1169. Value and Experience Branding, Luxury Marketing: Prof. Klaus-Peter Wiedmann, Director of the Institute of Marketing and Management, Leibniz University Hannover, KönigswortherPlatz 1, D-30167 Hannover, Germany, wiedmann@m2.uni-hannover.de, Tel.: +49-511-762-4862, Fax: +49-511-762-3142.

Marketing and Innovation Capabilities: Prof. Luigi Mario De Luca, Marketing and Strategy Section, Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff, CF10 3EU, UK, delucal@cardiff.ac.uk, Tel: +44-(0)29-2087- 6886, Fax: +44- (0)29-2087-4419. Prof. Destan Kandemir, Department of Management Bilkent University, 06800 Bilkent, Ankara Turkey, destan@bilkent.edu.tr, Tel: +90 312 290 1526, Fax: +90 312 266 4958 Service Innovation, Renewal, and Adoption/Rejection Research: Prof. Drew Martin, College of Business and Economics, University of Hawaii at Hilo, 200 West Kawili Street, Hilo, Hawaii 96720-4091, USA, drmartin@hawaii.edu, Tel: +1-808-974-7553, Fax: +1-808-974-7685.

Sunmee Choi, School of Business, Yonsei University, 134 Sinchondong, Seodaemun-Gu, Seoul, Republic of Korea 120-749, sc128@yonsei.ac.kr, Tel: +82-2-2123-5479, Fax: +82-2-364-7828. Prof. Anders Gustafsson (Karlstad University), Business Administration Service Research Center, Karlstad University, SE-651 88 Karlstad, Sweden. Anders.Gustafsson@kau.se ,Tel. +46-54-7001556.

Sport Media and Marketing: Prof. Kihan Kim, Dept. of Kinesilogy, Seoul National University,71-410, 599 Gwanak-ro, Gwanak-gu, Seoul, 151-742, republic of Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792, Fax: +82-2-872-2867. Services Marketing: Prof. Jikyeong Kang, Director of DBA Programme, Manchester Business School, The University of Manchester, Booth Street West, Manchester, M15 6PB, UK, Jikyeong.Kang@mbs.ac.uk, Tel: +44-(0)161- 275-6561. New Trend of Consumer Behavior in Asia: Prof. Akira Shimizu, Faculty of Business and Commerce, Keio University, ashimizu@fbc.keio.ac.jp,Tel: +81-3-3453-4511, Fax: +81-3-5427-1578.

Intercultural Communications: Prof. Wolfgang Fritz, Institute of Marketing, Technische Universität Braunschweig (Braunschweig University of Technology), Abt-Jerusalem-Str. 4, 38106 Braunschweig, Germany, w.fritz@tu-bs.de, Tel: +49-(0)531-391-3202, Fax: +49-(0)531-391-8202.

International Tourist Behavior: Prof. Xiang (Robert) Li, School of Hotel, Restaurant, and Tourism Management, University of South Carolina, Columbia, SC 29208 USA, robertli@sc.edu, Tel:+1-803-777-2764, Fax: +1-803-777-1224. Advertising and Integrated Marketing Communication: Prof. Hyokjin Kwak, Dept. of Marketing, Le Bow College of Business, Drexel University, Matheson Hall 502B, 32nd and Market Street, Philadelphia, PA 19104, USA,

6 hkwak@drexel.edu, Tel: +1-215-895-6006, Fax: +1-215-895-6975. (PLEASE submit your paper at http://faculty.lebow.drexel.edu/KwakH/conference/GMC/) Marketing Education: Prof.

Ralf Schellhase, Department of Business Administration, University of Applied Sciences Darmstadt, Haardtring 100, 64295 Darmstadt, Germany, ralf.schellhase@h-da.de, Tel: +49-1741-699491, Fax: +49-6151-168399. Luxury Marketing in China and Emerging Markets: Prof. Michel Phan, EMLYON Business School-Asian Campus, Shanghai, China, phan@em-lyon.com, Tel: +86-21-6260-8160 (ext 809), Fax: +86-21-6260-8171. Prof. Klaus Heine, EMLYON Business School-Asian Campus, Shanghai, China, heine@em-lyon.com. Consumer Behavior and Luxury Consumption: Prof. Patrick Poon, Department of Marketing and International Business, Faculty of Business, Lingnan University, Hong Kong, patpoon@LN.edu.hk, Tel: +852-2616-8235 Fax: +852- 2467-3049.

International Branding: Prof. George Panigyrakis, Athens University of Economics and Business, 76, Patision Str., 10434 Athens, Greece, pgg@aueb.gr, Tel: +30-2108203394. International Marketing Strategy: Dr. Peter Trim, Dept. of Management, Birkbeck, University of London, Malet Street, London. WC1E 7HX. United Kingdom, p.trim@bbk.ac.uk,Tel: + 44 -0207 631 6764, Fax: + 44 -0207 631 6769. Authenticity in The Global World: Prof. Maria Kniazeva, Associate Professor of Marketing, School of Business Administration, University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492, USA, kniazeva@sandiego.edu, Tel: +1-619-260-7837, Fax: +1-619-260-4891.

Beauty Business and Medical Tourism: Prof. Ki Nam Jin, Dept. of Health Administration, College of Health Sciences, Yonsei University, 234 Maeji-ri, Heungup-myun, Wounju-si, Gangwon-do 220-710, Republic of Korea, jinkn@yonsei.ac.kr, Tel: +82-33-760-2439, Fax: +82-33-760-2519. Industrial and Business-to-Business Marketing: Prof. Peter LaPlaca, University of Connecticut (emeritus) and Editor-in-Chief, Industrial Marketing Management, 24 Quarry Drive, Suite 201, Vernon, CT 06066-4917 USA, plaplaca@journalimm.com, Tel: +1-860-875-8017.

Identities, Desires and Global Marketing: Dr. Wing-Sun Liu, ITC The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, tcliuws@inet.polyu.edu.hk, Tel: +852-27666444, Fax: +852-27731432 Origin Images and Biases: Prof.

Alexander Josiassen, Department of Marketing, Copenhagen Business School, SolbjergPlads, Copenhagen, Denmark, aj.marktg@cbs.dk, Tel: +45-3123-4526. Social Media and Retail Management: Prof. Jungkun Park, College of Technology (RCS), University of Houston, 110 Cameron Building #219, Houston, TX 77204, USA, jpark21@central.uh.edu, Tel: +1-713-743-5313, Fax: +1-713-743- 4033. Prof. Weonsang Yoo, Korea University Business School, Anamdong, Sungbook, Seoul, Republic of Korea, wyoo@korea.ac.kr, Tel: +82-2-3290-2623, Fax: +82-2-921-9152.

Service Innovation and Management: Prof. Chieko Minami, Graduate School of Business Administration, Kobe University, 2-1 Rokkodai-cho, Nada-ku, Kobe 657-8501, Japan, cminami@kobe-u.ac.jp, Tel: +81-78-803-6931, Fax: +81- 78-803-6931. Customer Value & Marketing Channels: Prof. Jae Wook Kim, Korea University Business School, Anamdong, Sungbook, Seoul, Republic of Korea, jaewook@korea.ac.kr, Tel: +82-2-3290-1941, Fax: +82-2-921-9152. Marketing Strategy and Management: Prof. Jong-Ho Lee, Korea University Business School, 145 Anam-Ro, Seongbuk-Gu, Seoul 136-701, Republic of Korea, jongholee@korea.ac.kr, Tel: +82-2-3290-2821, Fax: +82-2- 3290-1307.

Culture and Consumer Behaviour: Dr. Yang-Im Lee, Westmsinter Business School, University of Westmisnter, 35 Marylenbone Road, London NW1 5LS, United Kingdoms, y.lee@westmsinter.ac.uk, Tel: +44-(0)-203-506-6893, Fax: +44-(0)207-911-5839. Consumer Product Design and Development Process: Prof. Scott Shim, The Ohio State University, 108 N. Oval Mall, The Ohio State University, Columbus, OH 43210USA, shim.14@osu.edu, Tel: + 1-614-292-3548. Prof. Jungkun

7 Park, College of Technology (RCS), University of Houston, 110 Cameron Building #219, Houston, TX 77204, USA, jpark21@central.uh.edu, Tel: +1-713-743-5313, Fax: +1-713-743-4033.

Culture Mixing Research and Global Marketing: Dr. Letty Yan Yee Kwan, Nanyang Technological University, Singapore, lyykwan@ntu.edu.sg, Tel: + 65-85182861. Dr. Luluo Peng, Department of Marketing, Guanghua School of Management, Peking University China, pengluluo@gsm.pku.edu.cn, pengluluo@gmail.com, Tel: +86-10-62753836. Marketing Strategy Management: Prof. Shuhong Xiao, School of Management, Beijing Sport University, Xinxi Road 48, Zhongguancun North Street, Haidian District, Beijing, China. hzxiao2002@yahoo.com.cn, Tel: + 86-10-62989604, Fax: + 86-10-62983425.

Marketing in Newly Emerging Economies: Prof. Mark S. Rosenbaum, Dept. of Marketing, College of Business, Northern Illinois University, DeKalb, IL 60115-2897, USA, mrosenbaum@niu.edu, Tel: +1-815-753-7931, Fax: +1-815- 753-6014. Market Orientation and Economics in Emerging Economies: Prof. József Berács, Department of Marketing, Corvinus University of Budapest, Fővám tér 8, Budapest 1093, Hungary, jozsef.beracs@uni-corvinus.hu, Tel: +36-1-482- 5062, Fax: +36-1-482-5236. Hospitality and Tourism Marketing: Prof. Sunny Ham, Gachon University, Soojung-gu Seongnam-si, Kyunggi-do, Republic of Korea, sham@gachon.ac.kr, Tel: +82- 10-9429-7597.

Marketing Managers' Decision Making: Prof. Eric Shih, SKK Graduate School of Business, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul 110-745, Republic of Korea, Email: eshih@skky.edu, Tel: +82-2- 740-1525, Fax: +82-2-740-1503. New Product Development/International New Product Development: Prof. Veronica Wong, Kent Business School, Canterbury, Kent, CT2 7PE, UK, Email: v.w.y.wong@kent.ac.uk, Tel: +44-1227-823760, Fax: +44-1227-761187. Marketing in General: Prof. Jong-Kuk Shin, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.

Innovations in Global Fashion Marketing: Prof. Kathleen Rees, Dept. of Human Sciences, HS128, MSC 168 Texas A&M University-Kingsville, Kingsville, Texas 78363-8202, USA, kathleen.rees@tamuk.edu, Tel : +1-361-593-2357, Fax : +1-361-593-2230. 6. FOR MORE INFORMATION GENERAL SECRETARY Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55- 213-3346, Fax: +82-55-263-9096.

EDITOR OF PROCEEDINGS Prof. Juran Kim, Associate Executive Secretary, Global Alliance of Marketing & Management Associations, and Assistant Professor, School of Business Administration, Jeonju University, Chonjamro 303, Jeonju, Republic of Korea , jrkim@jj.ac.kr , Tel: +82-63-220-2972, Fax: +82-63-220-2052.

CONFERENCE WEBSITES www.kamsconference.org 7. SUBMISSION GUIDELINES The 2014 Global Marketing Conference is pleased to have electronic submission for submitting manuscripts. Electronic submission should be sent to the appropriate track chair in the preferred track. A word document containing the manuscript should be sent as an attachment to an e-mail communication. Please be sure to include complete contact information for the contact person. An e-mail response will be sent to the contact author once the manuscript has been received in a readable format by the track chair. All communications will then occur electronically.

For those who do not have access to e-mail, you may send four hard copies of the manuscript to one of the appropriate track chairs.

8 Manuscripts must follow Manuscript Submission Guidelines: 2014 Global Marketing Conference at Singapore and Reference Style of GAMMA Journals and Proceedings (www.tandfonline.com/rgam). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. One-page special session and panel proposals should be sent directly to the appropriate track chair. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.

Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere.

At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track. The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format (via e-mail) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication.

Proceedings guidelines, limitations, and restrictions will be sent to authors of accepted papers.

You can also read