2016-2020 Victorian Rugby Strategic Plan - Melbourne Rebels
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2016-2020 Victorian Rugby
Strategic Plan
Our Vision
To inspire all
Victorians to
enjoy our great
global game.
Our Mission Our Values
To successfully grow Rugby In striving to achieve our
Union in Victoria to objectives, we will uphold
21,000+ participants and be judged by the
in 2020. following values of World
Rugby. Integrity
Passion
Solidarity
Discipline
Respect
Strategic Objectives
The 2016-2020 Victorian Rugby Strategic Plan was developed off the
back of the 2016-2020 Australian Rugby Strategic Plan.
The four key strategic objectives are:
➢ Make Rugby a game for all
➢ Ignite Victoria’s passion for the game
➢ Build sustainable elite success
➢ Create excellence in how the game is run
2016-2020 Strategic Framework
Delivery of Strategic Objectives
VRU Organisational Chart
Acting General
Manager
Chris Evans
Office and Commercial
Administrator
Shelley Nowlan
Accountant Rugby Services Development/
Elite Pathway Manager
(0.5 day per week) Manager Coach Education Mgr
Nic Henderson
Halifi Ismail Will Nicholson Justin Carroll (0.8 FTE)
Operations Coordinator Game Development Strength & Conditioning
Officer Coach
Amanda Pozzobon
David Southwood Conor Daly
Competition
Administrator Game Development
Officer
Neil MacDougall
Samantha Homewood
(Part time 0.6 TBC)
Strategic Pillar 1
Make Rugby a game for all
Our Development and competition teams are responsible for making
Rugby a game for all through new rugby offerings of Game-On and VIVA
7s as well as existing rugby pathways in 15s and 7s.
Strategic Pillar 1
Make Rugby a game for all
Help more Victorians get involved in Rugby by playing and supporting the game
Objectives Initiatives Measures
• Promote Game-On, VIVA 7s and 7s/15s formats to attract different • Grow Victorian Rugby
groups and address concerns about the physicality of the XVs game. Union to 21,000+
Grow the game through XVs,
• Create a competition structure that improves the standard of Premier participants in 2020;
Sevens, Game-On and VIVA 7s
Division, encourages growth in Second Division and offers social Rugby • Roll-out 10 VIVA 7s
for smaller clubs. Centres by 2020
• Build a high quality, flexible workforce and volunteer network • DOs KPI measures for
Development Officer (DO) workforce to rollout Game-On, VIVA 7s and Game-On and VIVA 7s
Strengthen Rugby’s delivery 7s/15s formats. • 80% compliance of
system through a high quality, • Work with clubs/schools through annual “VRU Clubs Health Check (VRU affiliated bodies (ABs)
flexible workforce. CHC)” to develop the next generation of volunteer network. against VRU CHC
• Utilise ARU resources and other external providers to develop a Clubs’ • Grow ABs by 40% in
best practice toolkit of managing a community club. 2020
• Four community
Promote the benefits of being • Communicate through multiple channels the physical, mental and social
Rugby forums per
playing and being involved in benefits of playing and being involved in Rugby to overcome negative
annum on Rugby
Rugby. perceptions, particularly on injury
benefits
• Form Junior sub-committee to review Junior competition structure. • Retain 80% of Junior
• Set-up Regional Hub Pathway Program centres to decrease travel time. players in the game
Diversify Rugby participation
• Introduction of ‘odd’ age groups, i.e. U13s in 2016 • Develop Women
with a particular focus on
• Establish women’s pathways through clubs/schools utilising Game-On, 7s/VIVA 7s in 2016-20
Juniors, Women, Indigenous,
VIVA 7s and 7s/15s formats. • Form Schools/Clubs
Pacific Island and Asian
• Facilitate greater connectivity between clubs/schools to lead in to a Colts recruitment
demographics.
stronger Colts competition by 2020. project by June 2016
• Produce weight for age cost/benefit analysis for distribution to VRU.
Development Strategy ➢The VRU Development team is active in primary and secondary schools across Victoria through the introductory Rugby program Game-On as well as through non-contact Sevens VIVA 7s. ➢The team also run a number of secondary school gala days throughout the year reaching about 4,000 participants in total.
Development Activity
NAME OF PRODUCT INFORMATION SOME EXAMPLES OF SCHOOLS THAT HAVE
PRODUCT PARTICIPATED
Game On – Game On is an Australian Rugby Union initiative Hume Valley PS, Broadmeadows-Northern RUC
Primary that is part of the Sporting Schools program run Deer Park West PS, Deer Park-Brimbank RUC
School by the Australian Sports Commission. The Brunswick East PS, Brunswick East-Footscray RUC
program is based around each students getting 5 Eppalock PS, Eppalock-Bendigo RUC
touches/experiences of Rugby over several Chelsea Heights PS, Chelsea Heights-Southern
weeks. The activities are game based and run on Districts RUC
the preface of fun and enjoyment in teaching the Cambridge PS, Hoppers Crossing-Wyndham City RUC
different rugby skills St Bede’s PS, Balwyn North-Box Hill RUC
Westgrove PS, Werribee-Wyndham City RUC
Stella Maris PS, Beaumaris-Racing Rugby
South Yarra PS, South Yarra-Melbourne RUC
Male Rugby Our Secondary School 7’s program is run in a Fountain Gate SC, Narre Warren-Endeavour Hills RUC
7s – Gala Day format. We run 3 different days, an U14, Victoria University SC, Deer Park-Brimbank RUC
Secondary U16 & U18 tournaments. 12 teams compete in Berwick Grammar, Berwick-Endeavour Hills RUC
School each age group within a round robin format Lyndhurst SC, Cranbourne-Southern Districts RUC
followed by Semi Finals and a Final. Prior to the Hallam SC, Hallam-Endeavour Hills RUC
Gala day we offer each school FREE training Noble Park SC, Noble Park-Moorabbin
sessions to get them up to speed on how the
game is played.
Strategic Pillar 2
Ignite Victoria’s passion
for the game
All VRU employees are tasked with activities to inspire all Victorians to
enjoy our great global game by ensuring an entertaining, fun and safe
experience for all rugby participants!Strategic Pillar 2
Ignite Victoria’s passion
for the game
Make Rugby more entertaining to watch
Objectives Initiatives Measures
• Through match officials and coach education forums • Through annual VRU Rugby survey
Make Rugby more
facilitate an entertaining style of rugby at all levels measure customer satisfaction levels
entertaining to watch
and set improvement targets
• One on one sessions held with six
• Deliver Club education to improve club operations.
clubs with action plan created
Improve the match day Facilitate one on one club education sessions with the six
• Annual update provided to all clubs
experience for all community clubs. Use industry experts to deliver relevant content
(75% attendance)
rugby games • Work with clubs/schools to ensure a safe, entertaining
• A reduction in judicial matters by 40%
match-day experience, for players, coaches, match officials,
in 2020 from 2015 levels.
administrators, supporters and volunteers.
• Formulate a comprehensive Community Rugby • Generate regular community rugby
Communications Plan content that is distributed through
Increase community rugby
• Establish digital presence (including content, platform and social media channels.
marketing and
monetization strategy) to promote fan engagement. • 10 monthly Community Rugby
communications through all
• Own and create Community rugby content that is Electronic Distributed Mails (EDM)
channels
distributed through social media channels • Three General Meeting Forums and
one AGM per annum
• Launch new fixtures and competitions incl Sevens • Develop Melbourne International 7s
Revive the Rugby Union competitions for Universities, Schools, Women's and in to ARU “Platinum” Status
Brand in Victoria by creating Australian Rules Players (both contact and non-contact). • Develop Goldfields 7s in to leading
Rugby content that is owned • Create multiple Sevens tournaments that are financially Club 7s tournament.
by the VRU sustainable and attract new participants to the game • Develop Springtime 7s for clubs and
(Metro and Regional). schoolsN e w s S t o r i e s
N e w s S t o r i e s
Strategic Pillar 3
Build Sustainable Elite Success
In 2016 there were five “home-grown” Victorians who represented Australia in the
World Rugby Junior World Cup in Manchester. All have progressed through the
Victorian Rugby Union/Melbourne Rebels Elite Pathways Program.
(L to R) Ah-mu Tuimalealiifano, Sione Tuipulotu, Robert Leota, Jordan Uelese and
Ikapote Tupai have all been beneficiaries of the program led by former
Wallaby/Foundation Rebel Nic Henderson.Strategic Pillar 3
Build Sustainable Elite Success
Make Victorians proud of our elite teams
Objectives Initiatives Measures
Clear pathways from • Develop an operational plan for all rep teams from U/12s to U/20’s &
• All Victorian representative
Community to the Elite Rising extending to an emerging players program for Top 25 players
teams finish top 4 at each
Level Melbourne Rebels • Sevens rep pathways for Men and Women at U/18s and Opens
level i.e. JGC 15, 17 U20s
and on to the Wallabies • Women's elite and rep program
Better ID and • Coach & referee recruitment/ education plan involving Rebels coaches. • Run Regular coaching and
development of talent, Raise Dewar Shield standards as a natural long term feeder competition referee development clinics
coaches and match • Set minimum standards across all levels of Community Rugby • Achieve benchmarks set for
officials competition e.g. coach accreditation, referee recruitment 2016, 2018 & 2020 targets
• Develop and implement a Facilities Management Plan to support • FIU funds of $250k pa for
targeted growth and meets the needs of the Victoria’s elite pathway elite by 2017 & over $500K
• Seek State government/ARU funding for a professional consultant to for home of Rugby
Create a home for develop State-wide Sport Infrastructure Plan (SSIP) • Contact councils by March
Victorian Rugby • Forever in Union (FIU) and other funding sources to help fund the 2016
development of a Victorian Centre for Excellence • SSIP Funding by December
• Communicate our plans for the growth of Rugby in Victoria to all 2015 to develop a 5-year
municipalities for inclusion in their capital plans plan
• Two feedback sessions with
• Equip relevant representative teams with up-to-date performance all players in Elite Pathways
Advance performance and
science research, program management and analytical capabilities. • At least 10 U20 Players to be
medical science insights,
• Create closer link with Rebels coaching staff and target U20’s players selected in the wider Rebels
technology and analytics
for inclusion in Rebels pre-season Development pre-season
SquadStrategic Pillar 3 Build Sustainable Elite Success
Strategic Pillar 3 Build Sustainable Elite Success
Strategic Pillar 4
Create excellence in
how the game is run
Build financial viability by maximising all revenue opportunities and controlling expenses to unlock Rugby's financial potential
Objectives Initiatives Measures
• VRU representative to participate in Australian Rugby Strategy
Execute Victorian Rugby
Group in-line with the Australian Rugby National Charter. • Successful performance against plan
Union Strategic Plan 2016-
• Develop and hold quarterly strategic planning sessions with VRU strategic objectives.
2020.
Management Team
• Establish a secure funding model with all new initiatives reviewed • Secure $150,000 of new income
Establish a secure financial through a thorough business plan process • Produce 5% operating surplus each year
base for the VRU and strong • Develop a business development/sponsorship marketing • Establish and grow VRU Development Fund
recurring income streams. presentation for different sources of funding including government, to $0.5m by 2020
sponsors and other avenues.
• Through annual VRU Rugby survey measure
customer satisfaction levels and set
Drive administrative • Enhance the offering of all existing competitions including Dewar
improvement targets.
excellence in Rugby , the Shield, Premier A, B, Juniors and other competitions
Rugby Economy and • Monetise VRU properties • Develop Melbourne International 7s in to
commercial partnerships • Create new rugby content that is owned and managed by the VRU ARU “Platinum” Status
that is entertaining and participants are prepared to “pay to play” • Develop Goldfields 7s in to leading Club 7s
tournament.
Ensure best practice
• Ensure all policies and procedures are consistent with best practice
governance and compliance • Two visits per annum to senior Ministers
for Not-for-profit Associations.
processes • Two visits per annum to key local
• Create a “whole of Government” strategic relationship plan which
government officials.
would also include a Home for Rugby in Victoria.
Maintain strong and vibrant • Successful grant acquittal process on all
• Through Accounting system ensure all government grants are
relationships with all levels of government grants.
acquitted in accordance with grant agreements
governmentHow we will
measure success in 2016
Make Rugby Ignite Victoria’s Build sustainable Create excellence in
a game for all passion for the game elite success how the game is run
Growth in Improved customer All Victorian Successful
participation to satisfaction levels representative performance against
~14,000 through teams finish top 4 at strategic plan
Game-On, VIVA 7s Generate regular each level i.e. JGC objectives.
and other formats. community rugby 15, 17 U20s
content that is Secure $150,000 of
Increase in Junior distributed through State Sporting new income
and female social media Infrastructure plan Produce 5%
participation by 20% channels. to be completed by operating surplus
July 2016 to develop each year
A high quality, Develop Melbourne a 5-year plan
flexible workforce International 7s in to Two visits per
and volunteer ARU “Platinum” Two feedback annum to senior
network Status, Goldfields 7s sessions with all Ministers & key local
Development Officer in to leading Club 7s players in Elite government
(DO) workforce tournament & Pathways & 10 U20 officials.
Springtime 7s for players in Rebels Successful grant
clubs and schools pre-season squad. acquittals.How we will
measure success in 2020
Make Rugby Ignite Victoria’s Build sustainable Create excellence in
a game for all passion for the game elite success how the game is run
Growth in Improved customer All Victorian Successful
participation to satisfaction levels representative performance against
~21,000+ through teams finish top 3 at strategic plan
Game-On, VIVA 7s Regular community each level i.e. JGC objectives.
and other formats. rugby content that is 15, 17 U20s
distributed through A secure VRU
Increase in Junior social media A home for Victorian Financial base
and female channels. Rugby
participation by Produce 5%
100% from 2015 Melbourne 1-2 Home grown operating surplus in
levels International 7s ARU Rebels signed each 2020
“Platinum” Status, season
A high quality, Establish and grow
flexible workforce Goldfields 7s in to A Rebels Academy VRU Development
and volunteer leading Club 7s operational Fund to $0.5m in
network tournament & 2020.
Development Officer
(DO) workforce Springtime 7s for
clubs and schoolsVictorian Rugby Union Participation Figures
25000 2007A - 2020F
21,402
20000 19,250
17,314
Game On
15,655
Viva 7s
15000 14,197
School Sevens
School 15 a-side/Kids Rugby
11,053 Club Sevens
9,560 9,375 Club 15 a-side/Kids Rugby
10000 8,834
8,039 Total participants
7,493
6,762
5,919 6,282
5000
0
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2020F2016-2020 Victorian Rugby
Strategic PlanYou can also read
