2018/2019 Business Partner Programme
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2018/2019 Business Partner Programme
Visit Waimakariri is the District Tourism By working together, we can promote the Waimakariri
District to a wider audience, more efficiently to achieve
Organisation for the Waimakariri District.
combined success.
We promote the Waimakariri District as a
visitor and business destination, and an We would like to thank our existing business partners for
their continued engagement with Visit Waimakariri and
innovative place to stay and play. Kaiapoi i-SITE.
Our region has experienced strong economic growth over
the past year with $150m in electronic transactions alone
across the district – Source MBIE’s Marketview 2017
Our team at Enterprise North Canterbury undertakes
visitor and business attraction, event funding and
promotion, training and networking and visitor information
services.
I would like to introduce two new staff members to the
team:
• Elizabeth Pitcorn, who has extensive experience in
district tourism marketing
• Janine Rogers, product development (particularly the
cycle trials in district)
Melanie Cox continues to create the Waimakariri Events
Calendar and administer the event funding, Gwen Creek
manages the i-SITE and the ENC team encourage
businesses to set up in the district whilst supporting
existing businesses to prosper.
To continue growth and exposure of our district
Visit Waimakariri will:
• Represent you, as our business partners at domestic
and international events
• Build a closer relationship with ChristchurchNZ and
Tourism New Zealand, ensuring the district is included
in all future marketing opportunities
Together, in partnership, we succeed at showcasing the
district as a desirable destination.
Kind Regards,
Heather Warwick, CEO
www.visitwaimakariri.co.nz Enterprise North Canterbury
About Us Growth
Visit Waimakariri is the District Tourism Organisation for The Waimakariri District has seen noticeable growth
the Waimakariri District. We promote the Waimakariri in visitor spend both with domestic and international
District as a visitor and business destination, an innovative visitors. Total visitor spend for the year ending May
place to stay and play. 2018 is $80M, an increase of 10% from 2017.
(Please note this excludes our visitors from
We are committed to showcasing the diverse experiences
Christchurch who add another $70M to the total).
on offer in the Waimakariri District. Since 2005 we have
developed visitor industry products, provided event Our international visitors are coming from Australia,
funding and promotion as well as expert and up-to-date China, other areas within Asia and Europe and their
visitor information. largest spend areas are retail, food and beverage and
accommodation.
We work alongside our community, local businesses,
event organisers as well as key stakeholders such as For the Year ending April 2018, the Waimakariri
the Waimakariri District Council, the Department of District saw an increase in guest nights of 4.5% as
Conservation, Environment Canterbury and Tūhaitara well as an increase in the length of stay days of 6.6%.
Trust to ensure our District’s promotional marketing
It is fantastic to see growth in our district, we must
endeavours have a cohesive strategy, with social and
continue to be proactive to ensure our growth
economic prosperity.
strengthens and carries through for years to come.
Our aim to attract visitors and new businesses through a
variety of marketing initiatives are highlighted through our
key goals:
• Promoting the Waimakariri to businesses
• Enhancing the visitor experience
• Connecting with residents in the area of local
events
• Developing new products aimed at the visitor
market
Our team of experts in business and visitor experience are
dedicated to working with key industry bodies including
Tourism New Zealand, South, ChristchurchNZ and all of
the District Tourism Organisations throughout Canterbury
to achieve a cohesive approach to tourism marketing.
Together, with the support of Waimakariri based
businesses, we can continue to be a desirable visitor
destination for both domestic and international tourists as
well as deliver new and exciting marketing campaigns to
allow us to be recognised as an area of choice to visit.
We invite you to join us in our business partner program
enabling us to impart our in-depth knowledge of
industry trends, provide you with business and industry
connections and include your business in our district
campaign activity domestically and internationally.
We look forward to working with you in 2018/2019.
2018/19 Objectives Join Us
We invite you to join our 2018/19
• Work closely with our Regional Tourism Business Partner Programme.
Organisation; ChristchurchNZ to promote the Our Business Partnership exists to ensure you are
Waimakariri District as part of wider Canterbury represented in our marketing activity. Together, we can
campaign and familiariation activity represent the vibrant and exciting experiences in our
• Work with Canterbury District Tourism Organisations district, showcasing them to visitors who live just down
including joint venture promotional activity to bring the road as well as those who live far away. A combined
more visitors to the region and encourage them to approach provides a cohesive and well-rounded offer to
explore further and stay longer encourage people to visit and stay longer.
• Provide relevant and timely information about the As our Business Partner you can significantly raise your
Waimakariri District to active considerers profile and leverage from our marketing opportunities, as
well as take advantage of our business support services
• Communicate industry knowledge, trends and data
and networks through Visit Waimakariri, Kaiapoi i-SITE
to Visit Waimakariri Business Partners to provide
and Enterprise North Canterbury.
an opportunity for businesses to gain knowledge,
enabling them to grow and prosper.
• Be at the forefront of tourism marketing initiatives
to ensure that the Waimakariri District is well known
for our unique offerings to the visitor market both
domestically and internationally. Partnership Options
12 MONTHS
BENEFITS FULL DIGITAL
$250 + GST $185 + GST
2018/19 Marketing Brochure display in the Kaiapoi i-SITE
Priority referrals by the Kaiapoi i-SITE
P -
-
Activity
P
Inclusion in promotional material Additional Additional
opportunity opportunity
at TRENZ 2019 purchase 1. purchase 1.
One 15 second slot on the Additional Additional
opportunity opportunity
video screen in the Kaiapoi i-SITE
• Attend TRENZ, New Zealand’s largest Tourism Trade purchase 2. purchase 2.
Show, held in Rotorua in May 2019. To showcase Business listing on the
P P
Waimakariri’s accommodation, activities and sights Visit Waimakariri website
to international travel agents and media Participation in joint venture campaigns
P P
• Create a suite of imagery to be used across a (where relevant)*
variety of media in Waimakariri specific and joint Participation in familiarisations
P P
venture promotions including high quality video and (where relevant)*
photos. Inclusion in the Waimakariri District Trade
P P
Ready database (if applicable)
• Increase the Waimakariri District tourism presence
on the ChristchurchNZ and Tourism New Zealand Inclusion in the Waimakariri District
tourism operator database – provided to P P
websites
key industry bodies for referrals
• Engage in a joint venture domestic campaign to Newsletters and email updates P P
promote the Waimakariri District to North Island
travellers Invitation to tourism specific networking
P P
events
• Create and implement social media campaigns Assistance with listing on
through creative stories and blogs, driving more www.newzealand.com
P P
visitors to the Visit Waimakariri website
Inclusion in social media campaign
P P
• Provide more visual enticement to stay and play in activity (where relevant)*
the Waimakariri District through the development of Invitation to tourism specific training Additional Additional
digital promotional activity at the Kaiapoi i-SITE events
opportunity
purchase 3.
opportunity
purchase 3.
• Continue to expand the reach of the Visit Inclusion in conference and incentive
P P
Waimakariri Event Calendar throughout Canterbury bid participation (where appropriate)*
• Continual administration of the $45,000 Waimakariri Access to business support through
P P
our team at Enterprise North Canterbury
Events Fund, funded by the Waimakariri District
Council. Discount on advertising In the Additional
opportunity
Additional
opportunity
Visit Waimakariri Official Visitors Guide purchase 4. purchase 4.
Additional Please complete the following
details and return to
Opportunities elizabeth@visitwaimakariri.co.nz
BUSINESS NAME:
1. Representation at TRENZ / $350 + GST
TRENZ, New Zealand’s largest international tourism CONTACT NAME:
trade show is an annual event and in 2019, will be held
in Rotorua. Attending the three day convention, Visit
Waimakariri will speak with more than 50 international PHYSICAL ADDRESS:
travel agents and media, through specifically targeted
prescheduled appointments, promoting experiences in
the Waimakariri District.
POSTAL ADDRESS:
Partner with us to have:
• A dedicated slide in our presentation about your
business (both in English and Chinese)
PHONE NUMBER(S):
• Your product/service showcased during the
prescheduled meetings and at other networking
opportunities throughout the convention
EMAIL:
• Up to six images, one 15 second video and an
A4 electronic flyer of your offering (in English and
Chinese)on the USB’s we provide every agent/ WEBSITE:
media we meet with
• Post TRENZ report including any leads to follow up
ACCOUNTS EMAIL:
2. Digital advertising / $120 + GST
PURCHASE ORDER # (IF APPLICABLE):
• One 15 second slot for 12 months on the digital
screen located in prime position within full view of
everyone entering the Enterprise North Canterbury BUSINESS DESCRIPTION - INCLUDING OVERVIEW, AMENITIES,
Business Centre and Kaiapoi i-SITE. FACILITIES AND PRICE RANGE (IF APPLICABLE):
3. Tourism training events / Price varies
Throughout the year, tourism training events will be
held to assist businesses to upskill. The themes of
these events will be set by current needs and industry
trends.
TRIPADVISOR ID:
4. Official Visitors Guide / 10% discount
When our guide comes up for renewal, advertising PLEASE ALSO SEND UP TO 10 HIGH RESOLUTION PHOTOS
options including ¼, half and full page advertising
space are available. All business partners are eligible
BUSINESS PARTNERSHIP SELECTION:
for a 10% discount on advertising in the guide. Full Membership $250 +GST
As a business that provides commissionable
product we have agreed to the i-Site New Zealand
Terms of Trade Agreement as part of the Tourism
New Zealand’s Operator Database. For more
information please contact our office or visit
www.register.newzealand.com/en/home/
Digital membership $185 +GST
Additional Opportunities:
1. TRENZ $350 +GST
2. Digital advertising $120+GSTYou can also read
