2018 ADVERTISING PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Sydney Royal Easter Show
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2018 ADVERTISING PROSPECTUS AUSTRALIA’S LARGEST TICKETED EVENT
2018 ADVERTISING PROSPECTUS
SYDNEY ROYAL
EASTER SHOW
THE 2018 SYDNEY ROYAL EASTER The Sydney Royal Easter Show is Australia’s largest
annual event, attracting over 838,000* people each
SHOW WILL BE HELD FROM year. It is a celebration of Australian culture, from
our rural traditions to our modern day lifestyles,
FRIDAY MARCH 23 TO TUESDAY providing unique experiences for everyone.
APRIL 3 AT SYDNEY SHOWGROUND, Each year the country and city join together to
enjoy agricultural competitions, animal
SYDNEY OLYMPIC PARK. experiences, entertainment, carnival fun, shopping
and much more.
The Show was first held in 1823 and is run by the
Royal Agricultural Society of NSW, a not-for-profit
organisation that promotes and rewards
agricultural excellence. The Sydney Royal Easter
Show allows the RAS to continue investing in
agricultural programs, scholarships and supporting
rural communities in Australia.
* Average Show attendees 2013-2017
2018 ADVERTISING PROSPECTUS
CONNECT WITH
OUR AUDIENCE
BEING AUSTRALIA’S LARGEST TICKETED EVENT, THE SYDNEY ROYAL EASTER SHOW
HAS A VARIETY OF PLATFORMS TO PROVIDE TIMELY AND DETAILED INFORMATION
TO THE HUNDREDS OF THOUSANDS OF PEOPLE THAT VISIT THE SHOW EACH YEAR.
We have developed an extensive The combined reach of The Official Show Guide and the Easter
range of informative and Show Website is in excess of 2.8 million people making them
engaging communication ideal vehicles to carry a range of marketing messages. These
platforms across print, digital, include:
mobile, broadcast and outdoor
• Information about new products and services
to ensure information is readily
available to our audience in a • The promotion of special offers or ‘Show Specials’ available at
format that suits them. the Show
• Call to action i.e. ‘Visit our Stand at the Show’
• Branding and logo exposure
2018 ADVERTISING PROSPECTUS
OUR AUDIENCE - 2017
ATTENDEES GENDER ATTENDEES ORIGINS
(NUMBER OF UNIQUE INDIVIDUALS)
Total Male
Attendees Overseas
922,827 27% (28,000+)
Avg. 838,000 Female
over the last 5
years
73% NSW – Regional
21.9%
(173,826)
AGE GROUPS
75% NSW – Metro
75.7%
(601,826)
43% of attendees
spent 6+ hours
at the show
Average hours
18% 15% spent at the
10% 13% show
7.9 KEY CUSTOMER SEGMENTS
16-24 25-34 35-49 50-59 60+
Parents with
pre-school children
HOUSEHOLD INCOME 30%
$80k - $120k
$60k - $80k
(10%) Parents with primary school
(8%)
$40k - $60k children
(9%)
Under $40K
21%
(8%)
>$100k
(30%) Empty Nesters
22%
Don’t Know
Refused to Answer (3%)
(32%)
ANIMALS AND
LIVESTOCK AUSTRALIA’S
ARE THE MAIN LARGEST
REASONS PEOPLE TICKETED EVENT
COME TO THE
CELEBRATING EXCELLENCE IN
SHOW
AGRICULTURE SINCE 1822
Source – IER Attendees Research 2017
2018 ADVERTISING PROSPECTUS
OVERALL ENJOYMENT OF THE SHOW AVERAGE SPEND BY ATTENDEES
THE SHOW
RECEIVED
Very enjoyable Quite enjoyable $33 MILLION WORTH Spend Per Group Spend Per Person
OF MEDIA (Avg. group 3 people)
59%
EXPOSURE
52% 53%
$326 $327 $331
34% 34%
27%
$113 $117 $112
2015 2016 2017
2015 2016 2017
eastershow.com.au
ADVOCACY – NET PROMOTER SCORE 25 MILLION BREAKDOWN OF SPEND IN 2017
PAGE VIEWS Showbags 30%
+ 23
+ 21
+ 16 Food & Beverages 24%
Commercial Exhibitor
18%
Products
2015 2016 2017 Rides & Amusements 17%
Other 11%
LIKELIHOOD OF RETURN VISITATION
IN 2018 MOTIVATIONS FOR ATTENDANCE IN 2017
Definitely will return Probably will return
Primary School Pre-School Empty
Families Families Nesters
2017 65%
4.1
To visit the variety of
3.8
exhibits in the Pavilions
4.5
2016 62%
3.3
To sample award-winning
3.2
food and wine products
3.4
2015 61%
9/10 ATTENDEES To experience country
3.6
VISITED THE life in the city
3.6
3.8
WOOLWORTHS
FRESH FOOD
DOME It's an experience 4.4
I would like to 4.5
pass on to my children 3.5
Source – IER Attendees Research 2017 0 = strongly disagree 5 = strongly agree
2018 ADVERTISING PROSPECTUS PRINT THE OFFICIAL SHOW GUIDE The Official Show Guide is a colourful and informative magazine inserted free-of-charge into The Sunday Telegraph two weeks prior to the Show. This is a must-read for all attendees and provides need-to-know information about the Show including ticket prices & deals, transport options, what’s new, major attractions, tasty food options, entertainment highlights, exciting new carnival rides, fun facts and the all-important Showbag Guide. This is circulated to over 400,000 people. Within the Official Show Guide there will be a four page lift out which will allow Exhibitors and Concessionaires to provide discounts and special offers to patrons in the form of a coupon. Please contact advertising@rasnsw.com.au or (02) 9704 1141 for further information
2018 ADVERTISING PROSPECTUS
AD SIZE RATE SPECS (mm) MATERIAL DEADLINE
380 (H) x 262 (W)
Inside/Outside Front Trim Depth – 390
$27,000* Trim Width – 278 Contact the RAS
Cover Bleed Depth – 400
Bleed Width – 289
380 (H) x 262 (W)
Trim Depth – 390
Full Page $22,500* Trim Width – 278 Contact the RAS
Bleed Depth – 400
Bleed Width – 289
188 (H) x 262 (W)
Trim Depth – 198
½ Page $14,000* Trim Width – 278 Contact the RAS
Bleed Depth – 208
Bleed Width – 289
Brief offer description
Coupon $500* (no more than 30-words) 1 October 2017
* All rates ex. GST
2018 ADVERTISING PROSPECTUS
RAS TIMES
Produced by the Royal Agricultural
Society of NSW, the RAS Times
magazine is published three times a AUDIENCE
year (February, July and November)
and distributed to all RAS Members, RAS Members RAS Stakeholders
our agricultural network and key
stakeholders. The 40+ page high • Male 50%, Female 50% • Government
quality magazine covers all aspects
• Country 56%, City 44% • Sponsors
of the RAS from competition results
to the latest in agricultural news and • 18–34 years 16% • Industry
exclusive offers for Members. It is a
targeted advertising opportunity to • 35–54 years 26% • Media
reach agricultural decision makers
and influencers. It is a total • 55 years + 44%
distribution of 9,000 households and
is available for download from our
website www.rasnsw.com.au
AD SIZE RATE SPECS (mm) MATERIAL DEADLINE
Nov 17’ Issue - 4 September 2017
Full Page $2,750* 210 x 297 and 5 bleed Feb 18’ Issue - 27 November 2017
July 18’ Issue - TBC
Nov 17’ Issue - 4 September 2017
Half Page $1,750* 136 x 190 Feb 18’ Issue - 27 November 2017
July 18’ Issue - TBC
* All rates ex. GST
Please contact advertising@rasnsw.com.au or (02) 9704 1141 for further information
2018 ADVERTISING PROSPECTUS
2018 ADVERTISING PROSPECTUS
DIGITAL
THE EASTER SHOW WEBSITE
The Sydney Royal Easter Show official
website is the online go-to for people
searching for Show information. 878,000
users visited the website, generating over
15 million page views during the 2017
Show. Eastershow.com.au offers
comprehensive information on all
ticketing and transport, competitions,
attractions, maps, showbag listings,
nearby accommodation and details on
everything to see and do at the Show.
AD SIZE RATE SPECS (px) MATERIAL DEADLINE
Leaderboard (R.O.S) P.O.A* 728 (W) x 90 (H) 29 January 2018
Medium Rectangle (R.O.S) P.O.A 300 (W) x 250 (H) 29 January 2018
Mobile Leaderboard
P.O.A 320 (W) x 50 (H) 29 January 2018
(R.O.S)
* Price on Application
Please contact advertising@rasnsw.com.au or (02) 9704 1141 for further information2018 ADVERTISING PROSPECTUS
THE EASTER SHOW APP
In 2017, the Easter Show App was downloaded • Interactive map to help navigate your way around
116,000 times, generating almost 4.4 million page the grounds
impressions. • Opportunity to Share pictures using the 'Show
Faces’ feature
During the Easter Long Weekend, we had 700+
• Purchase tickets and beat the queue
people per second, using the App.
• Bluetooth functionality allowing notifications of
The App’s features include: special promotions and activities
• A personalised Show itinerary • Search and browse showbags
• Daily planner of what you can see and do every It is available for download at iTunes and
day of the Show GooglePlay.
• "My Plan” section to mark your favourites
AD SIZE RATE SPECS (px) MATERIAL DEADLINE
Mobile Leaderboard P.O.A* 320 (W) x 50 (H) 29 January 2018
* Price on Application
Please contact advertising@rasnsw.com.au or (02) 9704 1141 for further information2018 ADVERTISING PROSPECTUS
BROADCAST
SPOTLESS STADIUM ADVERTISING
Big Screen (TVCs and Static) Perimeter LED Screen
The Big Screen is a standout feature of Spotless The Perimeter LED Screen can be used to
Stadium. The 220 sqm screen is one of the largest of accompany a campaign on the Big Screen. This
its type in Australia and beams high definition Perimeter screen is best used to drive short, sharp
images all the action taking place in the Arena to brand reinforcement messages to the audience in
25,000 people. The opportunity exists to run 15- Spotless Stadium. The screen is 18m x 1.2 m.
second and 30-second TVCs and Static
Advertisements.
Plasma Screens Perimeter Signage
There are 52 plasma screens located in and around Static printed signage is available around the
Spotless Stadium which are programmed to run perimeter of Spotless Stadium and is close to all the
concurrently with the Big Screen. Screen locations action in the Arena. It is subject to availability.
include:
• Main Concourse
• Corporate Suites – 2 screens in each suite
• Members and Council Stand dining rooms
and bars
• Restaurants, Bars and Cafes around the
main arena
AD SIZE RATE SPECS MATERIAL DEADLINE
Static Advertising/Scores P.O.A* 359px (W) x 540px (H) 16 March 2018
847px (W) x 477px (H)
IMAG/TVC P.O.A 30 sec 16 March 2018
Perimeter LED P.O.A 792px (W) x 56px (H) 16 March 2018
Perimeter Signage P.O.A 12m (W) x 1.05m (H) 19 February 2018
* Price on Application
Please contact advertising@rasnsw.com.au or (02) 9704 1141 for further information2018 ADVERTISING PROSPECTUS
CONTACT
advertising@rasnsw.com.au
(02) 9704 1141You can also read
