2018 Best Retained Value Awards Reveal Record Gains Across the Board

For Immediate Release

2018 Best Retained Value Awards Reveal Record Gains Across the Board

Some More Good News After Another Year of Record New Car Sales

Markham, ON, February 13, 2018 – The 2018 edition of the Canadian Black Book Best Retained Value
Awards, announced today, were highlighted by a record for overall industry average retained value of
four year old vehicles in Canada. At 53 per cent, this surpasses the previous record of 51 per cent, set
just last year. This is a significant increase given the number of categories and 282 total vehicles
measured.

This year marks the eleventh annual presentation of these prestigious auto industry honours. The 2018
Canadian Black Book Best Retained Value Awards are awarded in 20 vehicle categories and for the
second year, three ‘Overall Brand Awards’.

The record year for retained values is largely influenced by a few strong segments and individual
vehicles. The 2014 Jeep Wrangler has smashed the all-time retained value record, by holding 91 per
cent of its original MSRP. The Jeep Wrangler has now won in eight consecutive years. The ‘Small Pick-
up’ category, as a whole, retained an impressive 73 per cent of its value. The next strongest categories
are the ‘Full-Sized Luxury Crossover/SUV’ and ‘Full-Sized Pick-up’ both retaining 61 per cent of original
MSRP.

“What a great year for retained values,” says Brad Rome, President, Canadian Black Book. “That said,
the feeling is that we are getting close to the turning point where values are going to begin to retreat.
Market conditions, most notably the increase in supply in the U.S. and Canada is expected to put
downward pressure on prices moving forward,” he says.

Other notable high performing winners this year, helping to support the overall record average are: the
first time winner Chevrolet Corvette in ‘Premium Sports Car’ retaining an impressive 88 per cent of its
value; the Toyota FJ Cruiser in ‘Mid-sized Crossover/SUV’, the previous all-time retained value record
holder from last year (at 83 per cent), winning for seven of the last eight years, and holding 86 per cent
of its value from 2014; and the Toyota Tacoma, in the ‘Small Pick-up’ space has won for an
unprecedented nine consecutive years and held 81 per cent of its value after four years, just one point
down from last year.

“If you are the owner of one of these award winners and hold a loan or in some cases even a lease for
the vehicle, you could be in a better position when it comes time to get into a new vehicle,” says Brian
Murphy, VP Research and Editorial, at Canadian Black Book. “High depreciation, the single most
expensive cost of owning a vehicle, can be a back breaker, especially if you are in a long-term

loan, holding many consumers in negative equity where their vehicle is worth less than the outstanding
amount due on the loan for almost the entire term of the loan,” he adds.

For example, after four years of owning a vehicle that only retained 30 per cent of its value, versus one
that retained 50 per cent, the loss would be $7,000 more in depreciation on a typical $35,000 car. The
weaker value retention will affect what the current car is worth at the end of the loan, and if any losses
are rolled into the next loan, it will result in larger payments for the new car, due to a low trade-in value.

“Car buyers need to understand depreciation and the issue of negative equity and do their research on
vehicle values before they head into the dealership.” Murphy says.

The category ‘Sub-Compact Car’ fares the poorest for retained value, holding a category average of just
40 per cent, with some individual cars dipping into the twenties. Other categories that currently
struggle with retained value, are ‘Luxury Car’ (43 per cent), ‘Compact Commercial Van’ (45 per cent),
‘Mid-sized Car’ (46 per cent), ‘Full-sized Car’ and ‘Compact Car’ (both at 47 per cent). Overall trucks and
Crossover/SUVs seem to perform best which reflect strong market demands for these types of vehicles
in the used market.

Certain brands also excel in terms of retained value. For the second year, Canadian Black Book is
awarding ‘Overall Brand Awards’ that recognize retained value across a brands’ full product line up. The
winners are for ‘Car’ – Toyota (56 per cent); ‘Truck/Crossover/SUV’ – Toyota (71 per cent); ‘Luxury’ –
Porsche (66 per cent). Toyota again dominated the awards with eight category wins, two brand wins
and 14 total mentions (top three in a category).

Other brands had impressive showings for 2018. FCA posted its best ever showing with seven mentions
and four category wins in ‘Compact Crossover/SUV’ with Jeep Wrangler; in ‘Compact Commercial Van’
with RAM Cargo Van; in ‘Full-sized Van’ with RAM ProMaster, and the Canadian built Dodge Challenger
in ‘Sports Car’ for the seventh year straight.

GM also shows its best year yet with six mentions and two category wins in ‘Premium Sports Car’ –
Chevrolet Corvette; and in ‘Full-size Crossover/SUV’ – Chevrolet Tahoe.

Mercedes-Benz topped the luxury category with seven total mentions and three category wins in ‘Entry
Luxury Car’ - Mercedes-Benz CLA-Class; in ‘Full-size Luxury Crossover/SUV’ - Mercedes-Benz G-Class; and
in ‘Compact Luxury Crossover/SUV’ - Mercedes-Benz GLK-Class.

“Congratulations to all the winners of the 2018 Canadian Black Book Best Retained Value Awards. You
all deserve it for producing vehicles that Canadians want.” said Brad Rome.

CanadianBlackBook.com maintains a database of car and truck values dating back to 2002. The website
offers three free values calculators - one that allows consumers to look up trade-in values before they
head to the dealer, another that shows future values, and a third that shows average asking price.

2018 Canadian Black Book Best Retained Value Award Results:

               Overall Brand Awards
 Car                    Toyota
 Truck/Crossover/SUV Toyota
 Luxury                 Porsche

 MODEL                     1st                     2nd                3rd
 Sub-compact Car           Toyota Prius c          Toyota Yaris       Kia Soul
 Compact Car               Toyota Prius v          Toyota Matrix      Honda Civic
 Mid-size Car              Toyota Camry            Subaru Outback     Honda Accord
 Full-size Car             Toyota Avalon           Dodge Charger      Chrysler 300
 Entry Luxury Car          Mercedes-Benz CLA-      Volvo XC70         Lexus ES350
                           Class
 Luxury Car                Lexus GS Series         Audi A7            Mercedes-Benz E-
                                                                      Class
 Premium Luxury Car        Porsche Panamera        Mercedes-Benz S-   Mercedes-Benz CLS-
                                                   Class              Class
 Premium Sports Car        Chevrolet Corvette      Porsche Boxster    Porsche Cayman

 Sports Car                Dodge Challenger        BMW 2 Series       Mazda MX-5
 Small Pickup              Toyota Tacoma           Honda Ridgeline    Nissan Frontier
 Full-size Pickup          Toyota Tundra           GMC Sierra 1500    GMC Sierra HD
 Minivan                   Toyota Sienna           Honda Odyssey      Kia Sedona
 Full-size Van             RAM ProMaster           Mercedes-Benz      Nissan NV Vans
                                                   Sprinter
 Compact Commercial        RAM Van                 Ford Transit
 Van                                               Connect
 Compact                   Jeep Wrangler           Nissan Xterra      Toyota RAV4
 Crossover/SUV
 Mid-size Crossover/SUV    Toyota FJ Cruiser       Toyota 4Runner     Toyota Highlander
 Full-size Crossover/SUV   Chevrolet Tahoe         Toyota Sequoia     Chevrolet Suburban
                                                                      1500
 Compact Luxury            Mercedes-Benz GLK-      Audi Q5            Range Rover Evoque
 Crossover/SUV             Class
 Mid-size Luxury           Porsche Cayenne         Lexus GX460        Lexus RX350
 Crossover/SUV
 Full-size Luxury          Mercedes-Benz G-        Land Rover Range   Land Rover Range
 Crossover/SUV             Class                   Rover Sport        Rover

                                                -30-

Media Contact: Conrad Galambos, 905.979.7039, cgalambos@canadianblackbook.com

Winner Presentation Photos
For high res Winner Presentation Photos taken from the Canadian International Auto Show Media
Preview Day
please click link below, after 4pm on Feb 15, 2018.

Graphic Downloads (Awards logo, CBB logo, Awards Trophy, Executive shots, etc.)
CLICK HERE

Reference the ‘Backgrounder – CBB2018 Retained Value Awards.doc’ below for more highlights, topics
of interest, background and statistics.

Backgrounder: 2018 Canadian Black Book Best Retained Value Awards
About Canadian Black Book

                                                           For more than 55 years, Canadian Black Book
                                                           has been the trusted and unbiased Canadian
                                                           automotive industry source for vehicle values.
                                                           Canadian Black Book tools and information
                                                           are considered ‘The Authority’ for vehicle
                                                           values not only by car dealers and
manufacturers, but also the leasing, finance, insurance and wholesale sectors.

For the past eight years, consumers have also benefitted from the same expert insight. In 2010,
Canadian Black Book introduced their consumer website
that includes free online tools for calculating a vehicle’s
Trade-in Value, Future Value and the Average Asking
Price Canadianblackbook.com offers unique vehicle
valuation tools and is a distinctly Canadian resource for
car buyers and sellers.

About Canadian Black Book Best Retained Value
Awards

The Canadian Black Book Best Retained Value Awards
acknowledge vehicles that retain the highest percentage
of their original MSRP after four years. This is extremely
valuable information for the consumer, given that
depreciation is the single largest expense of vehicle
ownership. For 2018, the awards program analyzed

model year 2014 cars and trucks in 20 categories. 2007 was the first year of the awards, 2018 marks
year eleven of presenting them to deserving OEMs.

Last year, Canadian Black Book introduced its ‘Overall Brand’ awards, which calculates the average
retained value across each OEMs product lines, in three categories – Car, Truck & Crossover/SUV and
Luxury. This is the second year presenting these three telling honours.

2018 Highlights:

      2018 IS THE 11TH ANNIVERSARY FOR THE CANADIAN BLACK BOOK BEST RETAINED VALUE
       AWARDS
      2018 posts the all-time record for overall industry average retained value at 53% beating last
       year’s record of 50.6%
      Second year for the ‘Overall Brand’ awards go to:
           o Car – Toyota
           o Truck & Crossover/SUV – Toyota
           o Luxury - Porsche
      Jeep Wrangler wins 8 consecutive years and sets the all-time retained value record at 91%,
       surpassing the mark set last year by the FJ Cruiser at 83%
      Toyota earns 10 wins (including the 2 Overall Brand awards) and 14 mentions (1st, 2nd, 3rd),
       leading the way for the 11th year
      Toyota sweeps mid-size SUV again this year with their vehicles earning 1st, 2nd and 3rd places.
      14 Toyota mentions (1st, 2nd, or 3rd), 14 mentions combined from Nissan, Honda, Subaru, Lexus
       and Mazda keep Japanese OEMs ahead in retained values with 28 total mentions vs 32 in 2017.
       Europe has 18 (up from 15 last year), North America has 12 and Korea 2
      Looking at wins by region, Japanese manufacturers lead the way with 9 first place finishes, down
       two from last year, followed by North American brands with 6 wins making good gains against
       only 2 wins in 2017, and Europe with 5 wins declining from 8 last year
      Sub-Compact cars retain the least amount of their value of any category at 40%, yet up from last
       year at 37%
      Toyota’s first place wins in ‘Small Pick-up’ (Tacoma) and ‘Full-size Pick-up’ (Tundra) class,
       extended its run in both categories for the nine straight year
      After 7 wins in 8 years, the Mercedes-Benz Sprinter comes in second place to the RAM
       ProMaster in the ‘Full-sized Van’ class, holding a healthy 64% of its original MSRP
      The ‘Sports Car’ category is once again dominated by FCA, with Dodge Challenger finishing first
       place for the seventh straight year
      Chevrolet Corvette wins for the first time ever in ‘Premium Sports Car’
      Toyota Camry has won 3 years in a row in ‘Mid-size Car’
      Toyota Avalon has won 7 out of 9 years in ‘Full-size Car’
      Toyota Sienna unseats the Honda Odyssey after winning 7 of the past 9 year in ‘Minivan’
      Porsche Panamera wins for 5th consecutive year in ‘Premium Luxury Car’

Winners for the Past Three Years

       MODEL                       2017                     2016                    2015
       Sub-compact Car             Toyota Prius c           Honda Fit               Honda Fit
       Compact Car                 Subaru XV Crosstrek      Toyota Prius V          Toyota Prius

Mid-size Car               Toyota Camry           Toyota Camry            Subaru Outback
       Full-size Car              Toyota Avalon          Dodge Charger           Toyota Avalon
       Entry Luxury Car           Volvo XC70             Volvo XC70              Lexus CT200h
       Luxury Car                 Audi A7                Audi A7                 Audi A5
       Premium Luxury Car         Porsche Panamera       Porsche Panamera        Porsche Panamera
       Premium Sports Car         Porsche Boxster        Porsche Cayman          Porsche Boxster
       Sports Car                 Dodge Challenger       Dodge Challenger        Dodge Challenger
       Small Pickup               Toyota Tacoma          Toyota Tacoma           Toyota Tacoma
       Full-size Pickup           Toyota Tundra          Toyota Tundra           Toyota Tundra
       Minivan                    Honda Odyssey          Honda Odyssey           Honda Odyssey
                                  Toyota Sienna
       Full-size Van              Mercedes-Benz          Nissan NV Van           Mercedes-Benz
                                  Sprinter                                       Sprinter
       Compact Commercial         Nissan NV200           Ford Transit Connect    Ford Transit Connect
       Van
       Compact Crossover/SUV      Jeep Wrangler          Jeep Wrangler           Jeep Wrangler
       Mid-size Crossover/SUV     Toyota FJ Cruiser      Toyota FJ Cruiser       Toyota 4Runner
       Full-size Crossover/SUV    Toyota Sequoia         Toyota Sequoia          Toyota Sequoia
       Compact Luxury             Audi Q5                Audi Q5                 Audi Q5
       Crossover/SUV
       Mid-size Luxury            Porsche Cayenne        Porsche Cayenne         Porsche Cayenne
       Crossover/SUV
       Full-size Luxury           Mercedes-Benz G-       Audi Q7                 Mercedes-Benz G-
       Crossover/SUV              Class                                          Class

                                                -30-

Media Contact: Conrad Galambos, 905.979.7039, cgalambos@canadianblackbook.com

Graphic Downloads (Awards logo, CBB logo, Awards Trophy, Executive shots, etc)
CLICK HERE