2018 Global Sponsor Prospectus

2018 Global Sponsor Prospectus
2018 Global Sponsor Prospectus




                 January 8-9, 2018                                   May 8-10, 2018
                 Anaheim Convention Center                           Anaheim Convention Center
                 Anaheim, California                                 Anaheim, California




ServTech
EMEA                                    Americas                     APJ
July 9-13, 2018                         July 30-Aug 2, 2018          Dates and location
Location to be announced                Minneapolis, MN              to be announced
                                        Location subject to change




Contact:
Bob Kennedy
Citrix Sponsorship Partner Manager
Tel: +1 763-445-3517
Email: bob.kennedy@one10marketing.com
2018 Global Sponsor Prospectus
January 8-9, 2018
Anaheim Convention Center
Anaheim, California


Sponsorship and Marketing
Promotional Opportunities

Bob Kennedy
Citrix Sponsorship Partner Manager
Tel: +1 763-445-3517
Email: bob.kennedy@one10marketing.com




                                        2
2018 Global Sponsor Prospectus
What is Citrix Summit and why sponsor
Citrix Summit is the annual sales enablement and business development conference that provides
global Citrix channel partners and Citrix sales teams the resources and knowledge to win together.
As Citrix innovates to build the world’s most comprehensive, integrated and trusted secure digital
workspace as a cloud-based service, Summit gives Citrix teams the opportunity to learn together,
be inspired, and acquire the tools and training to help our customers navigate change and make
the extraordinary possible. The 2018 conference is expected to draw more than 4,000 attendees to
the Anaheim Convention Center, January 8–9. With a reimagined expo that gives sponsors more
one-on-one time, Summit offers an exceptional opportunity to reach Citrix partners and internal
sales teams simultaneously and present their products and solutions very early in the sales cycle
where they will have maximum impact.


SPONSORSHIP OPPORTUNITIES

Summit continues to be the best opportunity to reach key Citrix partners – to address, engage and
influence their decisions and actions related to your teams’ efforts for the coming year.

Our tiered sponsorship opportunities offer a robust package of high-value benefits. In addition,
sponsors can extend their impact at Summit by selecting from a variety of à la carte opportunities,
including:

• Website and Mobile App Branding — to have an ongoing presence with our partners
• Signage — to boldly express your message
• Networking and Messaging — to reinforce the conversation and add a clever touch to
  your outreach
• Hospitality Branding — to influence on a large scale
• Event Infrastructure — to be associated with successful technology integration


Summit 2017 Anaheim
Attendees: 3,799
Geographic type                                             Organization

                                                            5% Marketing
                                                              24% Business
                                                            		           30% Sales
                                                            			                           41% Technical



                                   56% Americas
                                   35% EMEA
                                   9% APJ




Job function

9% Business Development

        11% Account Manager

		                  11% Director

			13% CXO

				                                              14%Consultant

					                                                             14% Architect

						                                                                            28% Other




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com   3   3
2018 Global Sponsor Prospectus
Sponsorship Package Price Summary                                                               Platinum*         Gold          Silver        Bronze           Expo

  Investment                                                                                        $65,000        $36,000        $19,500        $12,000         $9,000

  Sponsorship Benefits                                                                            Platinum          Gold          Silver        Bronze           Expo
  Event Passes Provided
  Full conference passes (Passes allowed for sponsoring company only)                                  13             8              6              4              2
  Speaker conference pass                                                                              1
  Discount full conference passes                                                                    $795           $795           $795           $795           $795
  Networking and Exhibiting Opportunities
  Conference-provided booth structure (includes booth structure, internet and power); footprint
  size. No theaters or entertainment in booth are allowed. Sponsors are only allowed to use         20' x 20'      10' x 20'      10' x 10'      8.6' x 5'       7' x 3'
  conference-provided booth structure.
  Additional footprint on show floor                                                                $15,000        $10,000         $7,500
                                                                                                  12 hours and   12 hours and   12 hours and   12 hours and   12 hours and
  Solutions Expo hours
                                                                                                   45 minutes     45 minutes     45 minutes     45 minutes     45 minutes
  Lead retrieval units included                                                                        2              1              1              1              1
  Sponsor meeting room                                                                             Exclusive      Exclusive
  Messaging and Speaking Opportunities
  45-minute track session                                                                              •
  Summit attendee scheduled meetings with sponsors; Incentive provided to Summit attendee if
                                                                                                       •               •
  five meetings booked and fulfilled
  Sponsor-provided video (up to 30 seconds) promoting session on Summit website                        •
  Session highlighted on conference website and event mobile app                                       •
  Final presentation posted to Citrix SalesIQ                                                          •
  Direct access to event attendees with mobile app account                                             •              •              •              •              •
  Branding
  Pre-Event
  Attendee marketing material features sponsor logo (time dependent)                                   •              •
  Sponsor logo, URL and 75-word description on conference website                                      •              •              •              •              •
  Conference web banners with link to conference website                                               •              •              •              •              •
  On-Site
  Welcome Reception branding (Platinum co-branding)                                                    •
  8.5” x 5” promotional piece to promote speaking session                                              •
  Sponsor logo included on shared signage                                                              •
  Reserved tables at lunches in the Solutions Expo                                                     •
  Conference break, breakfast or lunch branding; non-exclusive                                         •              •
  Sponsor logo, URL and 20-word description on event mobile app                                        •              •              •
  One customer case story posted on event mobile app                                                   •
  Citrix Ready and Alumni signage on booth (as applicable)                                             •              •              •              •              •
  Sponsor logo on the Solutions Expo entrance panel                                                    •              •              •              •              •
  Branded as Summit SalesQuest! mobile game sponsor (with prize donation)                              •              •              •              •              •
  Sponsor logo on Keynote walk-in loop                                                                 •              •              •              •              •
  Mobile app banner                                                                                    •
  Post-Event
  Sponsor generated post-event email to attendees (Citrix approved and distributed). Must tie
                                                                                                       •
  into the Summit event
  Final sponsor session attendee list provided to sponsor                                              •
  Citrix follow-up thank you email to attendees with sponsor listing                                   •              •               •              •              •




  * Invitation only



Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                                                            4   4
2018 Global Sponsor Prospectus
Marketing Promotional Opportunities
Website and Mobile App Branding
Make an early and ongoing impact with Summit attendees by embracing key online and mobile branding opportunities. Mobile branding items
are very effective in keeping your message front and center in the midst of an active event.

                   Item                                        Description                                  Price    Deadline    OPPS
  Mobile App Banner              Promote your company in the official Summit mobile app.                    $5,000    Nov. 24     4
  Mobile App PDF                 Post a white paper or PDF (1.5 MB or less) to the mobile app library.      $1,000    Nov. 24    Many
                                 Engage attendees with a video link to your listing within the mobile app
  Mobile App Video                                                                                          $2,500    Nov. 24     5
                                 sponsors section.
  Website Banner                 Display a rotating website banner on conference website.                   $5,000    Nov. 24     4




Signage
Make a major impact on-site with Summit attendees by boldly presenting your logo and message on one of these creative branding
opportunities. This signage is certain to grab attendee attention.

                   Item                                        Description                                  Price    Deadline    OPPS
                                 Two 3' x 8' meter boards with sponsor logo and message. Flexible
  Banners                                                                                                   $4,500    Dec. 1     Many
                                 placement.
  Column Wraps                   Brand your company with dramatic column wrap decals.                       $5,500    Dec. 1      3
                                 Three 3' x 3' cubes with sponsor branding and messaging. Cubes
  Cube Graphics                                                                                             $7,500    Dec. 1     Many
                                 include four printed panels each.




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                           5   5
2018 Global Sponsor Prospectus
Networking and Messaging
Make a unique pitch to Summit attendees by reaching out with one of these direct marketing opportunities. These opportunities are very effective
in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of direct messaging with other great
on-site or online benefits.

                    Item                                         Description                                     Price     Deadline   OPPS
  Hotel Key Cards                  Branded hotel key cards at the conference hotels.                             $15,000    Nov. 1       1
  Lanyards                         Sponsor logo on event lanyard co-branded with Citrix logo.                    $12,000    Nov. 1       1
                                   Meeting room at the conference hotel reserved with signage. Includes
  Meeting Room                                                                                                   $8,500     Nov. 24    Many
                                   basic setup (conference table, chairs, electrical and internet connection).
                                   Direct communication with attendees to drive traffic to your booth or
  Room Drop or Door Tag                                                                                          $8,500     Nov. 1       2
                                   breakout session.




Hospitality Branding
Make an impact on-site with Summit attendees by adopting one of these bold branding opportunities. Hospitality branding items are very effective
in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of hospitality branding with other
great on-site or online benefits.

                    Item                                         Description                                     Price     Deadline   OPPS
                                   These stations will be located in high-traffic areas outside the Solutions
  Charging Stations                Expo and will provide attendees with outlets to charge their devices.         $7,000     Dec. 1       3
                                   Sponsor to receive recognition on event website, mobile app and signage.
                                   These lounges will be located in the Solutions Expo. Sponsor to receive
  Charging Lounges                                                                                               $7,500     Dec. 1       2
                                   recognition on event website, mobile app and signage.
                                   Give attendees a jolt of caffeine! Includes an Espresso cart (cappuccino,
  Antique Brass Espresso Machine                                                                                 $6,500     Nov. 24      3
                                   latte or mocha), attendant to distribute and branded cups. 900 servings.
  Frozen Beverage Services         500 (5 oz.) servings with an attendant to distribute.                         $4,000     Nov. 24      3
  Flavor Burst Ice Cream           550 cones with an attendant to distribute.                                    $4,500     Nov. 24      3
                                   Choice of: chocolate chip, oatmeal raisin, peanut butter, white chocolate
  Otis Spunkmeyer Cookies                                                                                        $4,500     Nov. 24      3
                                   chip or macadamia nut.
  Antique Popcorn Machine Rental   Hot buttered popcorn. 900 servings.                                           $3,000     Nov. 24      3
                                   Brand visibility in a high-traffic zone used for ad hoc meetings. Sponsor
  Networking Lounge                                                                                              $5,500     Dec. 1       1
                                   to receive recognition on event website, mobile app and signage.
                                   Major visibility at this highly popular event with logo placement on
  Partner Appreciation Party                                                                                     $50,000    Nov. 24      1
                                   napkins, tabletop signs, gobos and more.
  Relaxation Station               Four massage chairs within the venue with appropriate branding.               $8,500     Nov. 24      2




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                                 6    6
2018 Global Sponsor Prospectus
Event Infrastructure
Make an impact on-site at Summit by illustrating successful hardware integration with Citrix products and solutions in attendee engagement areas.

                  Item                                        Description                                    Price     Deadline   OPPS
                                  Provides attendees with the benefit and convenience of an on-site
                                  testing center to help pursue Citrix Certifications. Sponsor to receive
  Certification Center            recognition on event website and mobile app. Sponsor to provide required   In-Kind    Oct. 2       1
                                  hardware, licenses and technical support. Sponsor is responsible for all
                                  shipping and drayage costs.
                                  Showcase your products alongside Citrix products and solutions. Sponsor
                                  to receive recognition on event website, mobile app and signage. Sponsor
  Citrix Booth Experience                                                                                    In-Kind    Oct. 2       1
                                  to provide required hardware, licenses and technical support. Sponsor is
                                  responsible for all shipping and drayage costs.
                                  On-demand labs in a hosted virtual infrastructure. Receive branding on
                                  signage in lab room and recognition on event website and mobile app.
  Self-paced Learning Lab                                                                                    In-Kind    Oct. 2       1
                                  Sponsor to provide required hardware, licenses and technical support.
                                  Sponsor is responsible for all shipping and drayage costs.




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                             7   7
2018 Global Sponsor Prospectus
Terms and Conditions
Acceptance/Entire Agreement: The participation of each                  occurs within sixty (60) days of the Conference, 50% of fees will         Warranties disclaimer: SPONSOR ACKNOWLEDGES THAT ACCESS
sponsor (“Sponsor”) in Summit 2018 (“Conference”) is subject to         continue to be due and any payments for the remainder of the fees         TO THE SPACE IS PROVIDED “AS IS” AND NEITHER CITRIX NOR
acceptance by Citrix Systems, Inc. (“Citrix”), through its conference   will be returned.                                                         CONFERENCE MANAGEMENT MAKES ANY REPRESENTATIONS OR
management designee, One10 LLC. (“Conference Management”)                                                                                         WARRANTIES, ORAL OR WRITTEN, EXPRESSED OR IMPLIED, ABOUT
and Sponsor’s compliance with these terms and conditions                Indemnity: Under no circumstances will Citrix, Conference                 THE SPACE OR CONFERENCE, INCLUDING, WITHOUT LIMITATION,
(“Agreement”). Except for these Terms and Conditions, no contract       Management, their respective employees, officers, directors,              ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A
is created until Citrix or Conference Management, on behalf of          agents and subcontractors and all of their respective affiliates or       PARTICULAR PURPOSE.
Citrix, countersigns such contract (“Contract”); until such time,       the Conference venue (collectively the “Conference Providers”) be
this Agreement will constitute the entire agreement between             liable for lost profits or other indirect, incidental, consequential      Relationship of the parties: Nothing in this Agreement or any
Sponsor, on the one hand, and Citrix and Conference Management,         or exemplary damages for any acts or omissions with respect to            Contract shall be construed as creating an employer-employee
on the other hand, concerning its subject matter, and may only be       the Conference, nor will they be liable for any errors in any listing     relationship, a partnership or joint venture between Sponsor,
modified in a writing signed by both parties. Citrix may withdraw       or descriptions or for omitting any Sponsor from the Conference           on the one hand, and Citrix and/or Conference Management, on
its acceptance at any time prior to the Conference by providing         guide or any other materials.                                             the other hand. The parties shall always have an independent
a refund of the total fee paid to the Sponsor, if Citrix determines                                                                               contractor relationship.
that Sponsor or its product is ineligible to participate. The exhibit   Limitation of liability: None of Conference Providers shall have
dates, benefits, hours and venue may be modified by information         any liability whatsoever to Sponsor for any losses, injury (including     Third Party Contractors: Citrix or Conference Management may
provided by Citrix or Conference Management to the Sponsor in           death) expenses or damage to Sponsor, its agents, representatives,        require the Sponsor to use third party contractors designated
writing. By registering for this event, I am providing permission for   contractors, guests, invitees or any of their property, relating to or    by Citrix or Conference Management (“Designated Contractors,”
Citrix to utilize my image and/or any feedback provided in future       arising out of the acts of any sponsor, or their respective agents,       as listed in the Toolkit and Exhibitor Kit). Those Designated
event marketing efforts.                                                representatives, contractors, participants, guests or invitees. In        Contractors act solely as independent contractors. Citrix and
                                                                        no event shall Citrix’s or Conference Management’s total liability        Conference Management are not responsible for any performance,
Code of Conduct: Sponsor understands that that this                     hereunder exceed the amounts paid by Sponsor hereunder.                   acts or omissions of such Designated Contractors.
Agreement includes the Code of Conduct available at: https://
www.citrixsummit.com/code-of-conduct.html. Sponsor’s                    Hold harmless: Sponsor agrees to defend, indemnify, and hold              Conference materials: The Toolkit and Exhibitor Kit and any
participation in this event is subject to the Code of Conduct           harmless the Conference Providers and those lawfully in the venue         other planning and marketing material or methodologies
and is at participant’s own risk. Participant agrees that it will       from and against any claim, loss, liability, or damage suffered           distributed to the Sponsor related to the planning or execution
not hold any of the following parties—Citrix Systems, Inc., its         due to Sponsor construction or maintenance of an unsafe exhibit,          of this Conference are owned exclusively by Citrix or Conference
agency One10 LLC., or any of their respective affiliates, officers,     and/or the negligence or misconduct of Sponsor or its agents, or          Management. Sponsor is responsible for obtaining the Toolkit
directors, agents, employees, clients or representatives—liable         Sponsor’s breach of any commitment made, or due to any other act          and Exhibitor Kit from Conference Management. The Toolkit and
for any claims arising from or related to participation in the event,   of omission of Sponsor.                                                   Exhibitor Kit will be available from Conference Management prior
except for claims for personal injury or death caused solely and                                                                                  to the Conference. Conference passes that are included in the
directly by such party. TO THE EXTENT PERMITTED BY LAW, IN              Insurance: Sponsor shall maintain proper insurance coverage for           sponsorship package are allowed for the sponsoring company
NO EVENT SHALL ANY SUCH PARTY BE LIABLE FOR ANY SPECIAL,                its property and liability, and represents and warrants that it has       only.
INCIDENTAL, CONSEQUENTIAL OR INDIRECT DAMAGES.                          obtained adequate insurance of at least $1 million to cover its
                                                                        potential liability hereunder.                                            Laws and rules: Sponsor shall comply with all applicable laws,
Event Rules: Sponsor agrees to be bound by the terms of                                                                                           regulations, and ordinances about its participation in the
this Agreement, including the Code of Conduct, as well as               Release: Sponsor acknowledges that the Conference may be                  Conference, including but not limited to rules of the venue and
any Conference rules and regulations as may be established              reproduced or recorded and authorizes Citrix and its designees            any relevant labor union, construction of the Exhibit in compliance
or provided from time to time by Citrix and/or Conference               to record, transcribe, modify or reproduce and distribute in any          with the ADA or its local equivalent, and the terms, conditions, and
Management. Sponsor agrees that Citrix and/or Conference                form and for any purpose any such recording of the Conference             rules issued by Conference Management.
Management may terminate all rights and benefits associated             which may include Sponsor, its employees or agents, and Sponsor
with the Conference, without liability or refund, if Sponsor does       agrees to execute any additional release presented by Citrix.             Third party proprietary rights: Sponsor will not violate the
not follow such rules and regulations, which are incorporated           Sponsor hereby releases Citrix and its designees from and waives          proprietary rights of third parties about its participation with the
herein by this reference. Specifically, Sponsor shall comply with       all claims it or its employees or agents may possess, now or in the       Conference.
move in and move out deadlines. Sponsor acknowledges that a             future, about such activities, and specifically waives any statutory
failure to comply with such deadlines may result in forfeiture of       restriction on future claims or moral rights.                             Taxes and licenses: Sponsor shall be solely responsible for
rights and benefits or the removal of Sponsor materials. Sponsor                                                                                  obtaining any licenses and permits, and payment of all taxes
shall be liable for all storage and handling charges resulting from     Benefits and license: Citrix will provide exhibit space (“Space”) at      (including sales and use taxes), license fees or other charges
failure to remove Sponsor materials from the Conference after the       the Conference for the Sponsor to display its qualified products          applicable to its participation in the Conference.
move out deadline. Sponsor is responsible for keeping the aisles        and services in the Solutions Expo (“Exhibit”). The Total Space Fee
at the Conference free of congestion caused by its demonstrations       includes the use of the Space and any of the benefits as specified        Miscellaneous: Citrix’s and/or Conference Management’s rights
or other promotional activities. Sponsor agrees not to damage           on the Contract or as detailed in the Sponsorship Toolkit (“Toolkit”)     in this Agreement may not be waived without Citrix’s and/or
or deface the walls or floors of the Conference venue. Sponsor          and Exhibitor Service Kit (“Exhibitor Kit”), each as maybe amended        Conference Management’s (as applicable) prior written consent
representatives are restricted to personnel engaged in the display,     from time to time by Citrix. Sponsor grants to Conference Providers       in writing. Sponsor may not assign the Agreement without prior
demonstrations, application or sale of Sponsor’s products and           the right to use the Sponsor name and logo in promotion and               written consent from Citrix and Conference Management. If any
services. Sponsor further agrees not to independently reserve or        production of the Conference.                                             term of this Agreement is declared invalid or unenforceable, the
sponsor space within five (5) miles of the Conference venue for a                                                                                 remainder shall continue in full force and effect. This Agreement
hospitality suite, seminar or any other promotional or educational      Space assignment: Citrix or Conference Management will assign             shall be binding upon the permitted successors, and assignees of
activity without the prior written consent of Citrix or Conference      the Space, and Citrix and Conference Management reserve the               the Sponsor.
Management, which consent shall not be unreasonably withheld.           right to change or modify the Space at any time. The Space is for
Citrix and/or Conference Management reserves the right to               the Sponsor use only, and Sponsor may not assign or sublease any          Governing law: This Agreement shall be governed by and
terminate Sponsor participation for any action or behavior deemed       portion or the Space (including to an affiliated company) without         construed under the laws of the State of Florida without regard
inappropriate by Citrix in its sole discretion or for any breach of     Citrix’s prior written consent. Sponsor must fully occupy the Space       to its conflicts of law rules. The Ninth Judicial Court in and for the
this Agreement or the Conference rules and regulations or local         and provide displays and equipment meeting Citrix’s standards. At         County of Orange, Florida, or the Federal District Court for the
laws, and in such event all fees paid to Citrix by Sponsor will be      the Conference, Sponsor cannot exchange money or goods without            Southern District in Miami, Florida, shall have exclusive jurisdiction
considered nonrefundable.                                               the prior written consent of Citrix, nor may it assist other parties in   over the matters pertaining to this Agreement in any action or
                                                                        soliciting business without that consent.                                 suit to enforce any right or remedy under this Agreement or to
Cancellation: Citrix may cancel all or any part of the Conference                                                                                 interpret any provision of this Agreement. The prevailing party
based on its assessment of market conditions or requirements,           Presentations by entertainers, spokesperson, or models will NOT           shall be entitled to recover costs, including reasonable attorney’s
in its sole discretion, or due to any reason beyond its reasonable      be allowed.                                                               fees.
control, including but not limited to natural or public disaster, act
of God, venue construction, insufficient participation, government
                                                                        Own risk: Sponsor shall have the sole responsibility for any loss         Payment: Sponsor will receive invoice upon receipt of contract.
regulation or similar reasons. In such case, Citrix will refund
                                                                        of its equipment, materials or proprietary information, or any            Payments will be made to One10 LLC. Forms of payment will be
to Sponsor any space fees already paid as Sponsor’s sole and
                                                                        loss including any subrogation claims by its insurers. Persons            included with the invoice. Failure to make all scheduled payments
exclusive remedy. Sponsor will have no further recourse against
                                                                        visiting, viewing or otherwise participating in Sponsor’s Space shall     as agreed amounts to breech in contract. Sponsoring companies
Citrix or Conference Management. Citrix may cancel Sponsor’s
                                                                        be deemed invitees of the Sponsor and not those of any of the             will NOT be able to set-up in the Solutions Expo until full payment
participation for cause if Sponsor engages in any inappropriate
                                                                        Conference Providers.                                                     is received.
behavior, violates any of the terms of this Agreement or violates
the Conference rules and regulations or local laws. In either such
case, any payments made by Sponsor are considered fully earned
by Citrix and are nonrefundable. Sponsor will have no further
recourse against Citrix or Conference Management. Sponsor may
cancel participation in the Conference for convenience. All fees
will be waived and any payments will be returned if cancellation
occurs outside of sixty (60) days of the Conference. If cancellation




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                                                                                                     8      8
2018 Global Sponsor Prospectus
May 8-10, 2018
Anaheim Convention Center
Anaheim, California


Sponsorship and Marketing
Promotional Opportunities

Bob Kennedy
Citrix Sponsorship Partner Manager
Tel: +1 763-445-3517
Email: bob.kennedy@one10marketing.com
2018 Global Sponsor Prospectus
What is Citrix Synergy and why sponsor
Citrix is helping customers reimagine the future of work with secure digital workspaces that
unify the apps, data and services people need to be productive. As the premier industry confer-
ence on digital transformation, Citrix Synergy 2018 will reveal the Citrix vision for a world where
people, organizations, and things connect securely and simply to make the extraordinary
possible. The 2018 conference, at the Anaheim Convention Center May 8–10, will be the most
dynamic ever, attracting more than 6,000 attendees at all levels of IT from senior executives to
technical experts. This diverse audience offers Synergy sponsors exceptional opportunities to
showcase their solutions and technologies to decision makers, influencers and users. With its
signature open community environment, Synergy is an ideal venue for productive conversations
about achieving success in a world where all business is digital business.

SPONSORSHIP OPPORTUNITIES

Synergy continues to be the best opportunity to reach key Citrix customers, who are involved in
the decision-making process for new IT solutions. The event offers many different ways to
engage and influence these attendees. Aside from the tiered sponsorships, take advantage of
the depth of branding and messaging opportunities available to you, including:

• Website and Mobile App Branding — to have an ongoing presence with our customers
• Signage — to boldly express your message
• Networking and Messaging — to control and reinforce the conversation
• Hospitality Branding — to influence on a large scale
• Event Infrastructure — to be associated with successful technology integration


Synergy 2017 Orlando
Attendees: 5,102
Geographic type                                       Organization

                                                     6% Government/National-Federal
                                                       7% Education
                                                     		9% Technology
                                                     			 10% Manufacturing
                                                     				 11% Insurance
                                                     					 25% Finance
                                                     							32% Healthcare
                                81% Americas
                                16% EMEA
                                3% APJ




Job function – Customers

7% Director

      10% Network Admnistrator/Engineer

		 18% Architect
			                                 18% IT Manager

				                                                 32% System Administrator

					                                                                                15% Other




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com   10 10
Sponsorship Package Price Summary                                                                     Platinum*      Gold       Silver      Bronze      Expo

  Investment                                                                                             $105,000    $70,000      $25,000     $15,000     $10,000

  Sponsorship Benefits                                                                                  Platinum       Gold       Silver      Bronze      Expo
  Event Passes Provided
  Full conference passes (Passes allowed for sponsoring company only)                                       30          18           10          5          2
  Speaker conference pass                                                                                   1
  Full conference passes at early bird rate (Passes allowed for sponsoring company only)                    •            •           •           •          •
  Registration Discount Code for Customers and Prospects                                                    •            •           •           •          •
  Networking and Exhibiting Opportunities
  Citrix-provided booth structure (includes booth structure, 5amp power and internet); footprint size    30' x 30'   20' x 20'    10' x 10'   8.5' x 7'   7' x 3'
  Sponsor-provided booth (optional) (includes 5amp power and internet); footprint size                   30' x 30'   20' x 20'    10' x 10'     NA          NA
  Additional footprint on show floor (Platinum 40' x 40')                                                $15,000
  Solutions Expo hours                                                                                      14          14           14          14         14
  Lead retrieval units included                                                                             2            1            1           1          1
                                                                                                                     (4) 1 hour
  Sponsor meeting room                                                                                   Exclusive
                                                                                                                     time slots
  Messaging and Speaking Opportunities
  45-minute track session                                                                                   •
  Sponsor logo in Keynote walk-in loop                                                                      •
  Sponsor-provided video (up to 30 seconds) promoting session on conference website                         •
  Session highlighted on conference website and Synergy mobile app                                          •
  Final presentation posted to website                                                                      •
  Direct access to event attendees with Synergy mobile app account                                          •             •           •           •          •
  Branding
  Pre-Event
  Attendee marketing material features sponsor logo (time dependent)                                        •
  Sponsor logo, URL and 75-word description on conference website                                           •            •           •           •          •
  On-Site
  Welcome Reception branding (Platinum co-branding)                                                         •
  8.5” x 5” promotional piece to promote speaking session                                                   •
  Sponsor logo included on shared signage                                                                   •
  Sponsor-provided video (up to 30 seconds) to be played on monitors throughout
                                                                                                            •
  the venue and event mobile app
  Reserved tables at lunches in the Solutions Expo                                                          •
  Conference break, breakfast or lunch branding; non-exclusive                                                           •
  Sponsor logo, URL and 20-word description on event mobile app                                             •            •           •           •          •
  Inclusion in the Solutions Expo map                                                                       •            •           •           •          •
  Branded as Synergy GameOn! mobile game sponsor (with prize donation)                                      •            •           •           •          •
  Citrix Ready and Alumni signage on booth (as applicable)                                                  •            •           •           •          •
  Sponsor logo on the Solutions Expo entrance panel                                                         •            •           •           •          •
  Post-Event
  Citrix follow-up thank you email to attendees with sponsor listing                                        •            •           •           •          •
  Sponsor-generated post-event email to attendees (Citrix approved and distributed).
                                                                                                            •
  Must tie into Synergy event
  Final sponsor session attendee list provided to sponsor                                                   •
  Press Benefits
  Access to registered press list (post-event, upon request)                                                •            •
  Press kits displayed in Press Center                                                                      •            •           •
  Social Media and Co-Marketing
  Direct access to event attendees with social networking tools                                             •            •           •           •          •
  Conference web banners with link to conference website                                                    •            •           •           •          •
  Inclusion in Synergy sponsor list on Twitter                                                              •            •
  Customizable invite provided to sponsor to distribute to selected guests                                  •            •           •           •          •




  * Invitation only



Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                                                     11 11
Marketing Promotional Opportunities
Website and Mobile App Branding
Make an early and ongoing impact with Synergy attendees by embracing key online and mobile branding opportunities. Mobile branding items
are very effective in keeping your message front and center in the midst of an active event.

                   Item                                         Description                                  Price    Deadline    OPPS
  Mobile App Banner               Promote your company in the official Synergy mobile app.                   $5,000    Apr. 13     4
  Mobile App PDF                  Post a white paper or PDF (1.5 MB or less) to the mobile app library.      $1,000    Apr. 13    Many
                                  Engage attendees with a video link to your listing within the mobile app
  Mobile App Video                                                                                           $2,500    Apr. 13     5
                                  sponsors section.
  Website Banner                  Display a rotating website banner on conference website.                   $5,000    Apr. 13     4




Signage
Make a major impact on-site with Synergy attendees by boldly presenting your logo and message on one of these creative branding
opportunities. This signage is certain to grab attendee attention.

                   Item                                         Description                                  Price    Deadline    OPPS
                                  Two 3' x 8' meter boards with sponsor logo and message. Flexible
  Banners                                                                                                    $4,500    Apr. 13    Many
                                  placement.
  Column Wraps                    Brand your company with dramatic column wrap decals.                       $6,000    Apr. 13     3
                                  Three 3' x 3' cubes with sponsor branding and messaging. Cubes include
  Cube Graphics                                                                                              $7,500    Apr. 13    Many
                                  four printed panels each.




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                          12 12
Networking and Messaging
Make a unique pitch to Synergy attendees by reaching out with one of these direct marketing opportunities. These opportunities are very effective in
keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of direct messaging with other great
on-site or online benefits.

                    Item                                         Description                                     Price     Deadline   OPPS
  Hotel Key Cards                  Branded hotel key cards at the conference hotels.                             $18,000    Apr. 13      1
  Lanyards                         Sponsor logo on event lanyard co-branded with Citrix logo.                    $15,000    Apr. 13      1
                                   Meeting room at the conference hotel reserved with signage. Includes
  Meeting Room                                                                                                   $9,500     Apr. 13    Many
                                   basic setup (conference table, chairs, electrical and internet connection).
                                   Direct communication with attendees to drive traffic to your booth or
  Room Drop or Door Tag                                                                                          $10,000    Apr. 13      2
                                   breakout session.




Hospitality Branding
Make an impact on-site with Synergy attendees by adopting one of these bold branding opportunities. Hospitality branding items are very
effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of hospitality branding
with other great on-site or online benefits.

                    Item                                         Description                                     Price     Deadline   OPPS
                                   These stations will be located in high-traffic areas outside the Solutions
                                   Expo and will provide attendees with outlets to charge their devices.
  Charging Stations                                                                                              $7,000     Apr. 13      3
                                   Sponsor to receive recognition on event website, mobile app and
                                   signage.
                                   The lounges will be located in the Solutions Expo. Sponsor to receive
  Charging Lounges                                                                                               $7,500     Apr. 13      2
                                   recognition on event website, mobile app and signage.
                                   Give attendees a jolt of caffeine! Includes an Espresso cart (cappuccino,
  Antique Brass Espresso Machine                                                                                 $7,500     Apr. 13      3
                                   latte or mocha), attendant to distribute and branded cups. 900 servings.
  Frozen Beverage Services         500 (5 oz.) servings an attendant to distribute.                              $4,500     Apr. 13      3
  Flavor Burst Ice Cream           550 cones and attendant to distribute.                                        $5,000     Apr. 13      3
                                   Choice of: chocolate chip, oatmeal raisin, peanut butter, white chocolate
  Otis Spunkmeyer Cookies                                                                                        $5,000     Apr. 13      3
                                   chip or macadamia nut.
  Antique Popcorn Machine Rental   Hot buttered popcorn. 900 servings.                                           $3,500     Apr. 13      3
                                   Brand visibility in a high-traffic zone used for ad hoc meetings. Sponsor
  Networking Lounge                                                                                              $5,500     Apr. 13      1
                                   to receive recognition on event website, mobile app and signage.
                                   Major visibility at this highly popular event with logo placement on
  Final Night Party                                                                                              $50,000    Apr. 13      1
                                   napkins, tabletop signs, gobos and more.
  Relaxation Station               Four massage chairs within the venue with appropriate branding.               $9,000     Apr. 13      2




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                               13 13
Event Infrastructure
Make an impact on-site at Synergy by illustrating successful hardware integration with Citrix products and solutions in attendee engagement areas.

                  Item                                        Description                                    Price     Deadline    OPPS
                                  Provides attendees with the benefit and convenience of an on-site
                                  testing center to help pursue Citrix Certifications. Sponsor to receive
  Certification Center            recognition on event website and mobile app. Sponsor to provide required   In-Kind    Jan. 12      1
                                  hardware, licenses and technical support. Sponsor is responsible for all
                                  shipping and drayage costs.
                                  Showcase your products alongside Citrix products and solutions. Sponsor
                                  to receive recognition on event website, mobile app and signage. Sponsor
  Citrix Booth Experience                                                                                    In-Kind    Jan. 12      1
                                  to provide required hardware, licenses and technical support. Sponsor is
                                  responsible for all shipping and drayage costs.
                                  On-demand labs in a hosted virtual infrastructure. Receive branding on
                                  signage in lab room and recognition on event website and mobile app.
  Self-paced Learning Lab                                                                                    In-Kind    Jan. 12      1
                                  Sponsor to provide required hardware, licenses and technical support.
                                  Sponsor is responsible for all shipping and drayage costs.




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                             14 14
Terms and Conditions
Acceptance/Entire Agreement: The participation of each                  occurs within sixty (60) days of the Conference, 50% of fees will         Warranties disclaimer: SPONSOR ACKNOWLEDGES THAT ACCESS
sponsor (“Sponsor”) in Synergy 2018 (“Conference”) is subject to        continue to be due and any payments for the remainder of the fees         TO THE SPACE IS PROVIDED “AS IS” AND NEITHER CITRIX NOR
acceptance by Citrix Systems, Inc. (“Citrix”), through its conference   will be returned.                                                         CONFERENCE MANAGEMENT MAKES ANY REPRESENTATIONS OR
management designee, One10 LLC. (“Conference Management”)                                                                                         WARRANTIES, ORAL OR WRITTEN, EXPRESSED OR IMPLIED, ABOUT
and Sponsor’s compliance with these terms and conditions                Indemnity: Under no circumstances will Citrix, Conference                 THE SPACE OR CONFERENCE, INCLUDING, WITHOUT LIMITATION,
(“Agreement”). Except for these Terms and Conditions, no contract       Management, their respective employees, officers, directors,              ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A
is created until Citrix or Conference Management, on behalf of          agents and subcontractors and all of their respective affiliates or       PARTICULAR PURPOSE.
Citrix, countersigns such contract (“Contract”); until such time,       the Conference venue (collectively the “Conference Providers”) be
this Agreement will constitute the entire agreement between             liable for lost profits or other indirect, incidental, consequential      Relationship of the parties: Nothing in this Agreement or any
Sponsor, on the one hand, and Citrix and Conference Management,         or exemplary damages for any acts or omissions with respect to            Contract shall be construed as creating an employer-employee
on the other hand, concerning its subject matter, and may only be       the Conference, nor will they be liable for any errors in any listing     relationship, a partnership or joint venture between Sponsor,
modified in a writing signed by both parties. Citrix may withdraw       or descriptions or for omitting any Sponsor from the Conference           on the one hand, and Citrix and/or Conference Management, on
its acceptance at any time prior to the Conference by providing         guide or any other materials.                                             the other hand. The parties shall always have an independent
a refund of the total fee paid to the Sponsor, if Citrix determines                                                                               contractor relationship.
that Sponsor or its product is ineligible to participate. The exhibit   Limitation of liability: None of Conference Providers shall have
dates, benefits, hours and venue may be modified by information         any liability whatsoever to Sponsor for any losses, injury (including     Third Party Contractors: Citrix or Conference Management may
provided by Citrix or Conference Management to the Sponsor in           death) expenses or damage to Sponsor, its agents, representatives,        require the Sponsor to use third party contractors designated
writing. By registering for this event, I am providing permission for   contractors, guests, invitees or any of their property, relating to or    by Citrix or Conference Management (“Designated Contractors,”
Citrix to utilize my image and/or any feedback provided in future       arising out of the acts of any sponsor, or their respective agents,       as listed in the Toolkit and Exhibitor Kit). Those Designated
event marketing efforts.                                                representatives, contractors, participants, guests or invitees. In        Contractors act solely as independent contractors. Citrix and
                                                                        no event shall Citrix’s or Conference Management’s total liability        Conference Management are not responsible for any performance,
Code of Conduct: Sponsor understands that that this                     hereunder exceed the amounts paid by Sponsor hereunder.                   acts or omissions of such Designated Contractors.
Agreement includes the Code of Conduct available at: https://
www.citrixsynergy.com/code-of-conduct.html. Sponsor’s                   Hold harmless: Sponsor agrees to defend, indemnify, and hold              Conference materials: The Toolkit and Exhibitor Kit and any
participation in this event is subject to the Code of Conduct           harmless the Conference Providers and those lawfully in the venue         other planning and marketing material or methodologies
and is at participant’s own risk. Participant agrees that it will       from and against any claim, loss, liability, or damage suffered           distributed to the Sponsor related to the planning or execution
not hold any of the following parties—Citrix Systems, Inc., its         due to Sponsor construction or maintenance of an unsafe exhibit,          of this Conference are owned exclusively by Citrix or Conference
agency One10 LLC., or any of their respective affiliates, officers,     and/or the negligence or misconduct of Sponsor or its agents, or          Management. Sponsor is responsible for obtaining the Toolkit
directors, agents, employees, clients or representatives—liable         Sponsor’s breach of any commitment made, or due to any other act          and Exhibitor Kit from Conference Management. The Toolkit and
for any claims arising from or related to participation in the event,   of omission of Sponsor.                                                   Exhibitor Kit will be available from Conference Management prior
except for claims for personal injury or death caused solely and                                                                                  to the Conference. Conference passes that are included in the
directly by such party. TO THE EXTENT PERMITTED BY LAW, IN              Insurance: Sponsor shall maintain proper insurance coverage for           sponsorship package are allowed for the sponsoring company
NO EVENT SHALL ANY SUCH PARTY BE LIABLE FOR ANY SPECIAL,                its property and liability, and represents and warrants that it has       only.
INCIDENTAL, CONSEQUENTIAL OR INDIRECT DAMAGES.                          obtained adequate insurance of at least $1 million to cover its
                                                                        potential liability hereunder.                                            Laws and rules: Sponsor shall comply with all applicable laws,
Event Rules: Sponsor agrees to be bound by the terms of                                                                                           regulations, and ordinances about its participation in the
this Agreement, including the Code of Conduct, as well as               Release: Sponsor acknowledges that the Conference may be                  Conference, including but not limited to rules of the venue and
any Conference rules and regulations as may be established              reproduced or recorded and authorizes Citrix and its designees            any relevant labor union, construction of the Exhibit in compliance
or provided from time to time by Citrix and/or Conference               to record, transcribe, modify or reproduce and distribute in any          with the ADA or its local equivalent, and the terms, conditions, and
Management. Sponsor agrees that Citrix and/or Conference                form and for any purpose any such recording of the Conference             rules issued by Conference Management.
Management may terminate all rights and benefits associated             which may include Sponsor, its employees or agents, and Sponsor
with the Conference, without liability or refund, if Sponsor does       agrees to execute any additional release presented by Citrix.             Third party proprietary rights: Sponsor will not violate the
not follow such rules and regulations, which are incorporated           Sponsor hereby releases Citrix and its designees from and waives          proprietary rights of third parties about its participation with the
herein by this reference. Specifically, Sponsor shall comply with       all claims it or its employees or agents may possess, now or in the       Conference.
move in and move out deadlines. Sponsor acknowledges that a             future, about such activities, and specifically waives any statutory
failure to comply with such deadlines may result in forfeiture of       restriction on future claims or moral rights.                             Taxes and licenses: Sponsor shall be solely responsible for
rights and benefits or the removal of Sponsor materials. Sponsor                                                                                  obtaining any licenses and permits, and payment of all taxes
shall be liable for all storage and handling charges resulting from     Benefits and license: Citrix will provide exhibit space (“Space”) at      (including sales and use taxes), license fees or other charges
failure to remove Sponsor materials from the Conference after the       the Conference for the Sponsor to display its qualified products          applicable to its participation in the Conference.
move out deadline. Sponsor is responsible for keeping the aisles        and services in the Solutions Expo (“Exhibit”). The Total Space Fee
at the Conference free of congestion caused by its demonstrations       includes the use of the Space and any of the benefits as specified        Miscellaneous: Citrix’s and/or Conference Management’s rights
or other promotional activities. Sponsor agrees not to damage           on the Contract or as detailed in the Sponsorship Toolkit (“Toolkit”)     in this Agreement may not be waived without Citrix’s and/or
or deface the walls or floors of the Conference venue. Sponsor          and Exhibitor Service Kit (“Exhibitor Kit”), each as maybe amended        Conference Management’s (as applicable) prior written consent
representatives are restricted to personnel engaged in the display,     from time to time by Citrix. Sponsor grants to Conference Providers       in writing. Sponsor may not assign the Agreement without prior
demonstrations, application or sale of Sponsor’s products and           the right to use the Sponsor name and logo in promotion and               written consent from Citrix and Conference Management. If any
services. Sponsor further agrees not to independently reserve or        production of the Conference.                                             term of this Agreement is declared invalid or unenforceable, the
sponsor space within five (5) miles of the Conference venue for a                                                                                 remainder shall continue in full force and effect. This Agreement
hospitality suite, seminar or any other promotional or educational      Space assignment: Citrix or Conference Management will assign             shall be binding upon the permitted successors, and assignees of
activity without the prior written consent of Citrix or Conference      the Space, and Citrix and Conference Management reserve the               the Sponsor.
Management, which consent shall not be unreasonably withheld.           right to change or modify the Space at any time. The Space is for
Citrix and/or Conference Management reserves the right to               the Sponsor use only, and Sponsor may not assign or sublease any          Governing law: This Agreement shall be governed by and
terminate Sponsor participation for any action or behavior deemed       portion or the Space (including to an affiliated company) without         construed under the laws of the State of Florida without regard
inappropriate by Citrix in its sole discretion or for any breach of     Citrix’s prior written consent. Sponsor must fully occupy the Space       to its conflicts of law rules. The Ninth Judicial Court in and for the
this Agreement or the Conference rules and regulations or local         and provide displays and equipment meeting Citrix’s standards. At         County of Orange, Florida, or the Federal District Court for the
laws, and in such event all fees paid to Citrix by Sponsor will be      the Conference, Sponsor cannot exchange money or goods without            Southern District in Miami, Florida, shall have exclusive jurisdiction
considered nonrefundable.                                               the prior written consent of Citrix, nor may it assist other parties in   over the matters pertaining to this Agreement in any action or
                                                                        soliciting business without that consent.                                 suit to enforce any right or remedy under this Agreement or to
Cancellation: Citrix may cancel all or any part of the Conference                                                                                 interpret any provision of this Agreement. The prevailing party
based on its assessment of market conditions or requirements,           Presentations by entertainers, spokespersons, or models will be           shall be entitled to recover costs, including reasonable attorney’s
in its sole discretion, or due to any reason beyond its reasonable      allowed, pending advance Conference Management approval.                  fees.
control, including but not limited to natural or public disaster, act   They must be confined to the Sponsor’s contracted booth space,
of God, venue construction, insufficient participation, government      or the 4’’ aisle area directly in front of Sponsor’s booth. No staff,     Payment: Sponsor will receive invoice upon receipt of contract.
regulation or similar reasons. In such case, Citrix will refund         presenters, or entertainers will be allowed to represent Sponsor in       Payments will be made to One10 LLC. Forms of payment will be
to Sponsor any space fees already paid as Sponsor’s sole and            other areas of the Solutions Expo or overall conference property.         included with the invoice. Failure to make all scheduled payments
exclusive remedy. Sponsor will have no further recourse against         If they are found outside contracted booth space they will be             as agreed amounts to breech in contract. Sponsoring companies
Citrix or Conference Management. Citrix may cancel Sponsor’s            removed from the Conference.                                              will NOT be able to set-up in the Solutions Expo until full payment
participation for cause if Sponsor engages in any inappropriate
                                                                                                                                                  is received.
behavior, violates any of the terms of this Agreement or violates
                                                                        Own risk: Sponsor shall have the sole responsibility for any loss
the Conference rules and regulations or local laws. In either such
                                                                        of its equipment, materials or proprietary information, or any
case, any payments made by Sponsor are considered fully earned
                                                                        loss including any subrogation claims by its insurers. Persons
by Citrix and are nonrefundable. Sponsor will have no further
                                                                        visiting, viewing or otherwise participating in Sponsor’s Space shall
recourse against Citrix or Conference Management. Sponsor may
                                                                        be deemed invitees of the Sponsor and not those of any of the
cancel participation in the Conference for convenience. All fees
                                                                        Conference Providers.
will be waived and any payments will be returned if cancellation
occurs outside of sixty (60) days of the Conference. If cancellation




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                                                                                                    15 15
ServTech
EMEA                     Americas                     APJ
July 9-13, 2018          July 30-Aug 2, 2018          Dates and location
Location to be           Minneapolis, MN              to be announced
announced                Location subject to change




Sponsorship and Marketing
Promotional Opportunities

Bob Kennedy
Citrix Sponsorship Partner Manager
Tel: +1 763-445-3517
Email: bob.kennedy@one10marketing.com
What is Citrix ServTech and why sponsor
Citrix ServTech global technical conferences provide a strategic outlook on the latest Citrix
innovation to technical sales and partner teams around the globe. Obligatory for all sales
engineers, consulting teams and technical roles, ServTech is also open to technical employees
worldwide, enabling attendees to discuss technology firsthand with product management,
product marketing, engineering and field team experts and offering a unique opportunity to
influence the future direction of Citrix solutions. The highly qualified technical audience at
ServTech offers sponsors the opportunity to increase visibility and product awareness among the
people who are the most knowledgeable and passionate about your products—the professionals
who have direct contact with Citrix customers.

ServTech EMEA 2017
Attendees: 400
 Job function

1% Tech Support

 15% Other

		                 32% Consulting

			                                          51% Systems/Sales Engineers




ServTech Americas 2017
Attendees: 800
 Job function

1% Other

 1% Engineering

		2% Partners

			 3% Marketing

				   5% Product

					         42% Services

						                                             46% Sales




ServTech APJ 2017
Attendees: 450
 Job function

9% Other

           13% Consulting

		                      24% Engineers

			                                        54% Channel Partners




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com   17 17
EMEA

  EMEA Sponsorship Package Price Summary                                                       Platinum                    Premium                     Expo

  Investment                                                                              12.000 EURO (+ VAT)          6.500 EURO (+ VAT)       3.000 EURO (+ VAT)

  Sponsorship Benefits                                                                         Platinum                    Premium                     Expo
  Event Passes Provided
  TechCongress passes                                                                               5                            3                        1
  Networking and Exhibiting Opportunities
                                                                                               Three tables                   One table
                                                                                                                                                   One high table
                                                                                       (75 cm x 180 cm per table)        (75 cm x 180 cm)
  Expo space                                                                                                                                      (70 cm x 105 cm)
                                                                                       Display / Banner in the size   Display / Banner in the
                                                                                                                                                   with high chair
                                                                                              of booth area              size of booth area
  Solutions Expo hours                                                                    Before/after sessions       Before/after sessions     Before/after sessions
  Messaging and Speaking Opportunities
  3 x 60-minute Breakout Session during a “Sponsors only” Sessions track                            •
  30-minute meeting with a Product Manager in a product of sponsor choice                           2                            1
  Session Title only listed in mobile app                                                           •
  Final presentation posted to Citrix SalesIQ for internal use only                                 •
  Branding
  Pre-Event
  Sponsor generated pre-event email to attendees (Citrix approved and distributed).
                                                                                                    1
  Must tie into the ServTech event
  Sponsor logo on conference event site                                                             •                           •                         •
  On-Site
  Welcome Reception branding (Platinum co-branding)                                                 •
  Onsite branding                                                                                   •                           •                        •
  Rolling sponsor logo banner on mobile event app                                                   •                           •
  Post-Event
  Citrix follow-up thank you email to attendees with sponsor listing                                •                           •                        •
  Sponsor-generated post-event email to attendees (Citrix approved and distributed).
                                                                                                    1
  Must tie into ServTech event




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                                                      18 18
EMEA

EMEA Terms and Conditions
General: This Agreement and the rights and obligations of both        Warranty of the sponsoring Partner: The sponsoring Partner              Session attendance: Sponsors are not permitted to attend
parties shall be governed by, and construed in accordance with,       assures that the use of the sponsor company name and sponsor            sessions at the Citrix ServTech-Congress EMEA, PTEC, CCI
the law of Switzerland, the parties irrevocably agree to submit.      company logo is legal. The sponsoring Partner will be fully liable      Congress EMEA or any other event during the duration specified
                                                                      for any loss and expenses, which Citrix will have due to disregard of   unless specifically invited.
ServTech Congress Competition: To drive attendees to the              agreements made.
sponsor booths, a prize draw will take place in the closing session                                                                           Payment: The invoice will be issued by the agency “Venues for
of the ServTech Congress. Eligible attendees will be those who        Headhunting: The sponsoring Partner agrees that no headhunting          Business”. Payment is due within 30 days of receipt of invoice.
have visited each participating sponsor booth to complete the         activities are conducted relating to the Citrix ServTech Congress
attendee “sticker card”. Sponsors are encouraged to participate       EMEA, CCI Congress EMEA or PTEC EMEA 2018.                              Cancellation: In case of cancellation 6 weeks or less before
in the draw and will be invited on stage at the Closing Keynote                                                                               the Congress, the sponsoring Partner must pay 100% of the
to present their prize. Prizes will be drawn in ascending order                                                                               sponsoring fee.
according to prize value (suggested value 200€ to 300€).




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                                                                                              19 19
Americas

  Americas Sponsorship Package Price Summary                                                            Platinum      Gold       Silver

  Investment                                                                                             $25,000     $13,000     $8,000

  Sponsorship Benefits                                                                                  Platinum      Gold       Silver
  Event Passes Provided
  Solutions Expo pass                                                                                       5           3          2
  ServTech Partner pass                                                                                     3           1
  Networking and Exhibiting Opportunities
  Expo space (includes power, 8’ high back draped wall, 3’ high side drape, 6’ x 30” draped table(s),
                                                                                                         20' x 20'   10' x 10'   6' x 6'
  limerick chairs, one ID sign with company logo, wireless internet and floor space)
  Solutions Expo hours                                                                                     TBD         TBD        TBD
  Messaging and Speaking Opportunities
  (2) 20-minute track sessions (Sessions will be delivered back to back and only will compete with
                                                                                                            •
  other sponsor sessions)
  Session highlighted on conference website and mobile app                                                  •
  Final presentation posted to website                                                                      •
  Direct access to event attendees with event mobile app account                                            •            •          •
  Branding
  Pre-Event
  Sponsor generated pre-event email to attendees (Citrix approved and distributed).
                                                                                                            2           1
  Must tie into the ServTech event
  Sponsor logo, URL and 75-word description on conference website                                           •           •           •
  On-Site
  Welcome Reception branding (Platinum co-branding)                                                         •
  Sponsor logo, URL and 20-word description on event mobile app                                             •           •          •
  Sponsor logo on Keynote walk-in loop                                                                      •           •          •
  Sponsor logo on The Exchange Entrance Panel                                                               •           •          •
  Post-Event
  Citrix follow-up thank you email to attendees with sponsor listing                                        •           •          •
  Sponsor-generated post-event email to attendees (Citrix approved and distributed).
                                                                                                            1           1
  Must tie into ServTech event




Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com                            20 20
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