6 2018 MEDIA KIT - Delta Sky Magazine
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
6
MILLION
READERS
PER
MONTH
2018 MEDIA KIT
Source: 2017 Fall GfK MRI
© 2018, MSP Communications, ALL RIGHTS RESERVED
2018 MEDIA KIT
MISSION
Sky Magazine Mission
n Attract an active, influential and travel-ready audience with n Explore a broad range of worldwide cities and regions for
compelling content. our readers to discover.
n Investigate a diverse range of subjects to intrigue and n Embody the energy, reach and influence of Delta Air Lines.
entice our readers. n Offer an experience that goes above and beyond an
n Introduce readers to innovative and cutting edge places, “in-flight” magazine.
leaders, fashion and technology.
2018 MEDIA KIT
REACH AND
INFLUENCE
Delta Reach and Influence
Delta Air Lines flew over 180 million passengers to 335 destinations in 62 countries on 6 continents in the last year.
North America Middle East
Europe
157,038,515 115,811 Asia
4,338,719
1,908,574
Caribbean
Hawaii 2,435,828
959,811
Central & South America South Pacific & Australia
Africa 87,701
2,932,759 185,079
Source: USDOT 2016, Form 41-2016
Delta Air Lines June 2017
2018 MEDIA KIT
READERSHIP
Readership Demographics
Sky delivers 6 million
monthly readers.
54% 46% 46 74% $131,478 72% 81% 10.95 32
male female median homeowners average employed college educated readers average
age (4.4 million) household (4.8 million) per copy minutes
income reading
time
per issue
Sky delivers highly
valued consumers.
6.7
Domestic (continental U.S.A)
monthly readership (millions)*
n Affluent (2.3 million
6.0
have HHI +150K)
n Decision Makers (2.5 5.4
million are managers
and professionals)
n Vacation Travelers
3.3
3.4
3.1
($12 billion spent on
2.9
foreign & domestic
vacations in the last
12 months)
2.1
1.8
They are ambitious,
adventurous, loyal,
1.2
quality-conscious and
socially active.
Travel + Leisure DELTA Money American Condé United Fortune The Bloomberg Inc.
SKY Way Nast Hemispheres Economist BusinessWeek
Traveler
*MRI only surveys the continental U.S.A.
Delta Sky’s total (international + continental U.S.A) readership is estimated to be 6,576,164.
Source: 2017 Fall GfK MRI & 2017 Spring GfK MRI
2018 MEDIA KIT
AUDIENCE
The Numbers: Audience Details
2017 Fall GfK MRI 2017 Fall GfK MRI Affluent Adults 18+ HHI $100k
Domestic Audience Per Issue* 5,959,000 Domestic Audience Per Issue 3,694,000
Global Audience Per Issue** 6,576,164 TOTAL AFFLUENT Median Age 47
Readers Per Copy 10.95 AUDIENCE Average Household Income (HHI) $179,733
Circulation Per Month 600,000 Average Personal Income (IEI) $111,530
TOTAL AUDIENCE
Median Age 46
Average Household Income (HHI) $131,478 Men 55%
Average Personal Income (IEI) $87,736 Women 45%
READERS
Average Value of Home $372,338 Married or Partnered 75%
Single 25%
Men 54%
Women 46% Age 22 to 41 (Affluent Millenials) 30%
READERS DEMOGRAPHIC
Married 60% Age 42 to 53 (Affluent Gen Xers) 34%
SEGMENT
Single 40% Age 54 to 72 (Affluent Boomers) 30%
25 to 54 58% EMPLOYMENT Professional/Managerial 52%
AGE 35 to 54 42%
50 + 39% HHI over $150,000 62%
AFFLUENCE HHI over $200,000 35%
College Educated 81% HHI over $250,000 25%
EDUCATION
Post-Graduate Degree 21%
Employed 72%
EMPLOYMENT Professional/Managerial 42%
Top Management 12%
Owns a Home 74%
HOME OWNERSHIP
Value of Owned Home $200,000 + 58%
HHI over $100,000 62%
HHI over $150,000 39%
HHI over $200,000 22%
AFFLUENCE
IEI over $75,000 36%
IEI over $100,000 22%
IEI over $150,000 11%
*MRI only surveys the continental U.S.A.
**Delta Sky’s total (international + continental U.S.A) readership is estimated to be 6,576,164.
2018 MEDIA KIT
EDITORIAL
OVERVIEW
Content Counts Sky readers are plugged in and Sky’s editors know what matters to them. Sky blends the
beauty and allure of travel with smart and compelling business and lifestyle content, giving readers thought-provoking insight into the
people, places and companies that are making things happen. Sky’s features spark curiosity and inspire exploration, opening up the
world to those who are already traversing it.
2018 MEDIA KIT
EDITORIAL
DEPARTMENT
Sky delivers multi-faceted content
THE NETWORK 5 MINUTES WITH MY BAG
LISBON
TECHWISE 1 City 5 Ways THERE’ S
MORE TH A N ONE
WAY TO DISCOV ER
A DESTINATION.
SMART SUITCASES ANNA WINTOUR Writing
B Y C H A D N E R N AVA R R O
JORDAN CLARKSON
U N R I V A L E D
Stay: Spread out along the
Asia
B A S K E T B A L L P L AY E R
We rely on our luggage.
We live out of it for days,
banks of the Luosuo River
i n t he sh adow of m i st- “You either know fashion or you don’t,”
Anna Wintour once famously told her father.
PHILANTHROPY Los Angeles Laker Jordan Clarkson, the first NBA player to represent the Philippines since
shrouded mountains, the 1982, is quickly earning a reputation as one of the best-dressed guys in the league. He’s
even weeks, at a time. Anantara Xishuangbanna No one would dispute that Vogue’s long- been spotted wearing Gucci horsebit loafers on team flights, has been profiled by Vogue
Yet suitcase design has Resort is a tropical fantasy time editor-in-chief has a natural instinct and GQ and even wore a kilt with black leggings following an early season win. Stylish
barely evolved in decades. modeled after a traditional for sartorial success. The 67-year-old, LA is thus a perfect home. “I love the fashion scene here because there are so many
A new breed of smart Da i v i l lage. Guests ca n immaculately styled Brit may be diminutive opportunities to collaborate with celebrities who are at the front of the latest trends,”
suitcases is here to change in stature, but she’s a titan in the editorial
all that, however. They’re
enjoy Dai cuisine cooking Tony Awards Clarkson says. — M A T T M c C U E
c l a sses a nd work shop s world, and in 2013 she was named creative Namesake
After criticizing the styles on
devices in their own right, with the on-site tea guru director for publishing giant Condé Nast. In 2014, after Wintour cochaired 15 star-
the Tony Awards’ red carpet in
2015, Wintour has helped dress
wirelessly connected to in between Pu’er tea spa Wintour also is a front-row fixture at style
studded Met Galas to raise more than
$125 million for The Metropolitan Museum of
celebrities for theater’s biggest
smartphone apps to make treatments and lounging shows around the world and is sure to Art, the organization renamed its Costume
night. This year, she hosted
a dinner in her home
life on the road easier. sessions at the pool. grace the scene at New York Fashion Week
Institute “The Anna Wintour Costume Center.”
for 18 nominees.
These carry-on cases all this month. With her oversized sunglasses,
feature built-in batteries Must-dos: Spend a morn- signature bobbed haircut and enviable
A love of theater runs in
the Wintour family. In
Fashion-forward
for charging your gadgets, i ng lea r n i ng ab out t he couture, she shows no sign of vacating her 1955, Wintour’s father,
Wintour helped establish the Council of
proximity sensing so Charles, founded the
Fashion Designers of America/Vogue
you can find them more
region’s 4,000 species of position as the first lady of fashion. Evening Standard Theatre
Fashion Fund, which helps emerging
TAKE A BREAK FROM THE CONTINENT’S FUTURISTIC HIGH-RISES
I M AG E S ( A N N A & F R A N C A ) ; A F R I C A S T U D I O/ S H U T T E R S TO C K . CO M (C L A P P E R ) ; C H O N E S / S H U T T E R S TO C K . CO M ( T E N N I S) ; M I R E YA AC I E R TO ( A N N A W I N TO U R )
flora in the rainforest and Awards to fete London
American designers launch successful
easily and even integrated — JENNIFER BRADLEY FRANKLIN “THEY HAVE A
(C H A R L E S W I N TO U R ) ; A N D R E W TOT H /G E T T Y I M AG E S (CO S T U M E C E N T E R ) ; WA LT E R M C B R I D E /G E T T Y I M AG E S ( TO N Y AWA R D) ; T R I S TA N F E W I N G S /G E T T Y
stage achievements.
B R U C E G L I K A S /G E T T Y I M AG E S ( A N N A & B E E ) ; J E F F S P I C E R /G E T T Y I M AG E S (G E O R G E C LO O N E Y ) ; E V E N I N G S TA N DA R D/ H U LTO N A R C H I V E /G E T T Y I M AG E S
specialty gardens at the businesses. Since 2003, it’s granted
scales so you know you’re LOT OF COOL,
FOR A SOJOURN IN ONE OF THESE UNIQUE, SOULFUL DESTINATIONS IN not busting your luggage
Xishuangbanna Tropical
more than $5 million to visionaries in-
cluding Alexander Wang and Rodarte. ARTISTIC STUFF
Botanical Garden, China’s AROUND THE
CHINA, INDONESIA, JAPAN AND SOUTH KOREA. allowance. BY CARAMEL QUIN
FRIENDS + FAMILY
largest botanical garden. PLACE.” 1 2 3
Wintour will, according to Page
Then get up c lose w it h Six, make a cameo in 2018’s Ocean’s
Xishuangbanna’s unique Eight. She attended the high-profile
fauna at the Sanchahe Na- wedding of the movie’s co-producer,
George Clooney, in 2014.
ture Reserve (the site of
BY E LI Z A B E T H W O O D S O N Wild Elephant Valley). The
In Her Blood
reserve is home to some of
the only wild elephants in
Wintour has three siblings:
Patrick, Nora and James. The fam-
MISCELLANEOUS
N AT H A N I E L W O O D/C O N T O U R B Y G E T T Y I M AG E S (C L A R K S O N ) ; E R I C J A M I S O N (# 2 ) ; M I C H A E L H E N D R I C K S O N (# 3 , 8 9) ;
ily’s journalistic roots run deep;
China. Skip the rather sad their father, Charles, was editor of
performing elephant show the London Evening Standard from
and go it alone along the 1959 to 1976, and Patrick is The
Guardian’s diplomatic editor.
reserve’s paths, climbing
up to viewing platforms 4 5 6
and cable cars above Star Squad
Being the most influential woman
in fashion comes with its perks,
including a black book filled with Vogue
celebrity friends. Wintour regularly Wintour and Franca Sozzani helmed American
XISHUANGBANNA, CHINA
rubs elbows with Kim Kardashian, and Italian Vogue, respectively. Sozzani died in
STEPHANIE LAMPKIN
R O D G E R M AC U C H (# 4) ; A P P L E A N D M E L I S S A M O S E L E Y/ W I R E I M AG E . C O M (# 7 )
George Clooney and fellow Brits 2016, and Wintour fought back tears at the 2017
David and Victoria Beckham. CFDA Fashion Awards, saying, “We were hired
to lead our magazines the very same week but
we became friends slowly.”
Proud Parent
Former Vogue creative director
Film Star
RADEN A22 CARRY PLANET TRAVELER USA SPACE CASE 1 BLUESMART BLACK EDITION Though best known for her ▶ FO U N D E R A N D C E O, B L E N D O O R
Grace Coddington told The Tele-
This TSA-approved, 22-inch Tucked carry-on suitcase
up against This high-end,
the Myanmar and Laos21-inch carry-on
borders, thecase (right)
southwest- This midpriced smart suitcase (bottom) offers
graph how much Wintour loves
fashion print work, Wintour has sky: How does Blendoor work?
(back) is strong, compact and light (8.4 lbs.). comes with serious bragging rights. In addition many of the same features as the Space Case 1 appeared in several movies as
ern Yunnan region of Xishuangbanna (pronounced shee-shwong- her children, Charles and Bee, lampkin: We’re a mobile-first app
More importantly, it’s clever: It can weigh
bahn-na) is China’s
to a regular TSA lock, there’s a biometric lock
answerthat
to Southeast Asia.
except there’s no biometric lock. It includes a saying “I’ve watched her melt,
well as in the documentary The Stephanie Lampkin has developed a job platform designed to connect 7 8 9
with It’s
yourmade up of(or 7,560 September Issue. for candidates. You just log on with
itself. Simply lift it by the
integrated scale wirelessly
handle, and
square miles
sends
an
peppered with
the weight
you can open
thecenturies-old
fingerprint
hillitself
app). It also weighs villages, Buddhist
when you rest
via built-in scale, worldwide GPS location tracking,
a TSA-approved lock, a 10,400 mAh battery
which is not something you very companies with talented professionals—whatever their color or
often see with Anna.”
Grand Slam gender. Her goal: diversify the heavily white and Asian, male world of Facebook or LinkedIn. We pull in
to a companion app (available
temples, for sugarcane
Android the case
and tea on its side,and
plantations sending the results filled
rainforests to the charger and a proximity sensor. You can unlock EvEryonE lovEs lisbon. The city offers a seductive mix of imperial, old-world elegance and ener-
J O E DA N I E L P R I C E /G E T T Y I M AG E S
A monk in the and iPhone users). Tucked near the telescopic companion app. Plus, it has a 15,000 mAh bat- the case with the companion app and even set it The fashion editor is a
technology companies. Lampkin has struggled with that world herself. all of the data that we can, and we
Dai village of handle are twowith colorful
USB ports flowers,
to recharge yourbirds
gad- and tery
the that
occasional
can chargewild elephant.
a phone Indeed,
seven times over, up so it automatically locks itself when you’re regular at tennis’ biggest gizing contemporary panache—plus some of the most genuinely friendly people on the continent.
Even with a Stanford engineering degree, an MIT Sloan School of show you jobs that are relevant to
Ganlanba in Xish- gets on the go,the
usingtropical region
a 7,800 mAh lays And
battery. claim to the richestspeakerphone,
a Bluetooth biodiversityglobal in China. Also
GPS tracking not near. If the Raden is too basic with its lack In 2017, a Vogue rep confirmed to DailyMail.com tournaments and told the
Today show’s Savannah LIS And it remains one of the most affordable European capitals. So it’s no shock that in the past few
your background, your skill set,
uangbanna, China.
OPPOSITE: Mopeds
because of theat case’s
home Bluetooth link, you can more and
in Xishuangbanna: than a proximity
a dozen sensor to alert
different you ifminority
ethnic your case of GPS and the Space Case 1 is too pricey, the that Wintour’s daughter, Bee, is engaged to Franca
Sozzani’s son, Francesco Carrozzini, cueing what is Guthrie, “I have a mean years it’s been deluged by travelers eager to discover its riches. And getting to this city on seven hills Management MBA and five-plus years at Microsoft, she was turned 1 FAVORITE HOTEL The Cosmopolitan of Las Vegas. 2 IN-FLIGHT TUNES Travis Scott, Gucci Mane and Kanye West. 3 SNACKS OF CHOICE Skittles and Sour Patch Kids.
locate it up to 150 feet away. Plus, it comes in an
groups, including the region’s
goes astray or if it’s just arrived on the carousel.
main residents, the Dai. But Xishuang-
Bluesmart just might hit the Goldilocks sweet backhand.” has never been easier. On April 25, the country commemorates the Carnation Revolution of 1974 that away from data analytics jobs at other top firms because she was your demographics. On the other
at an intersection array of fun colors. $295; raden.com $799; planettravelerusa.com spot in between. $599; bluesmart.com
likely to be an ultrafashionable wedding. 4 IN-FLIGHT BEVERAGES Cream soda, orange Fanta or strawberry Fanta. 5 AIRPORT INDULGENCE “I love the Delta Sky Club.” 6 GAMING SYSTEM TAKEN ON THE ROAD The
in Xishuangbanna; banna’s tropical treasures won’t remain under the radar for long. In eventually brought down a dictatorship and paved the way for the Portugal of today. told she wasn’t sufficiently technical. So Lampkin created Blendoor, side of it, the recruiter can log new Xbox One S. 7 TRAVEL ESSENTIALS An iPhone 7, a phone charger and a MacBook Pro. 7 MOST RECENT IN-FLIGHT MOVIE The Notebook. 8 TRAVEL OUTFIT Sweats. 9
A man at a tea on via the mobile app or the web
house on Nannuo the past several years, there's been a wealth of investment, resulting in an app released last June that she hopes will change hiring in the tech FAVORITE TRAVEL BAG The Berkeley Backpack from Alexander Wang. BUCKET LIST TRIPS “Antarctica, because I don’t know anyone that’s been there. Also Mars.” LAST NONGAME-
Mountain in China. improved roads, new hotels and a new international airport. industry. As of early February, Blendoor had reached 422 companies tool. We algorithmically show the RELATED DESTINATION Indonesia. “I had an appearance and did a few camps over there.” FAVORITE THING TO DO IN MANILA “Just to be around the city as much as I can and take
recruiter only candidates that fit— in the culture. I love the food and the people. It’s also great to be able to give back.” MOST UNUSUAL DESTINATION EVER VISITED Las Vegas. “It’s the coolest and weirdest place.”
22 d e l t a s k y / m a r c h 2 0 1 7 PHOTOGRAPH BY JOSEPH SHIN 24 d e l t a s k y / s e p t e m b e r 2 0 1 7 and signed up more than 10,000 candidates. B Y G E N E R E B E C K
XISHUANGBANNA PHOTOS BY IAN ALLEN d e lta s k y / a p r i l 2 0 1 7 67 we give each candidate a “fit score.”
But we hide the candidate’s name 18 d e l t a s k y / f e b r u a r y 2 0 1 7
24 d e l t a s k y / m a r c h 2 0 1 7 PHOTOGRAPH BY CODY PICKENS
Features Techwise The Network 1 City 5 Ways 5 Minutes With My Bag
An in-depth look A tech-driven page An infographic Showcases one Prominent or A peek inside the
at the people that takes on a look at the people city five different game-changing bags of famous
changing our world product category and connections ways to appeal business travelers gives
and the ‘must visit’ and matches three that make up the to five different personalities sit insight into their
destinations to specific products world of a high- personalities. down for a brief travel rituals.
explore. within that profile business Q & A with Sky.
category to three leader.
different groups of
people.
Additional editorial sections that align with your message: Pop Business, Andrew Zimmern’s Fork & the Road, Talk Show,
Tools of the Trade, My Favorite Street, Time Out, Style Inspiration, Break Away, Citylicious, Center Aisle and Trending.
2018 MEDIA KIT
SPECIAL
SECTIONS
Your brand in print By offering special sections on a diverse set of topics, Sky captures a broad
audience by delivering exclusive and timely content that correlates with your message.
IN-DEPTH
CANCER
BREAKTHROUGHS
The Future of Early Detection
Exciting advances in screening technology, diagnosis methods and genetic testing
are curbing cancer’s death toll. B Y A M Y P A T U R E L
C
ancer is a killer. In the recent year for which data are not always without harm for some
United States alone, the available), the cancer death rate for people, says Steven Piantadosi,
disease takes the lives men and women combined fell 25 M.D., Ph.D. and director of the
of an estimated 600,000 percent, according to the American Samuel Oschin Comprehensive
adults and 1,200 children Cancer Society. That translates Cancer Institute at Cedars-Sinai
and adolescents each year. into 2.1 million deaths averted dur- Medical Center in Los Angeles.
But what if we could stop ing this time period. Mammograms and computed
this deadly behemoth in its tracks, There are a number of reasons tomography scans expose patients
before it has time to develop and behind the drop, but experts agree to small amounts of radiation.
spread? The latest research sug- effective screening for the nation’s Biopsies and colonoscopies can
gests that we’re on a trajectory to top cancer killers—lung, colorec- have side effects. And sometimes
do just that. tal, prostate and breast—play a big screening picks up a harmless
From 1991 to 2014 (the most part. Unfortunately, such tests are nodule or mass that leads to un-
I LLU ST R ATI O N BY A DA M M CC AU LE Y d e lta s k y / j u n e 2 0 1 7 101
City and Regional Profiles Despegando In-Depth
Focus on economic development, Reach Latin American consumers in Monthly features on health,
tourism and key commerce a tightly targeted monthly Spanish education, business and other
sectors that contribute to growing section, featuring translated content timely topics.
economies—when and where it and topics specific to Spanish-
matters. speaking audiences.
2018 MEDIA KIT
NATIVE
CONTENT
Your story in print Today innovative marketers are using native content to enhance their media plans
with content that informs, entertains and inspires their target audience. Native content builds credibility with your consumers
by engaging them with relevant information they value.
AIRPORTS PLACES PR E SE N T E D BY DMC
PRESENTED BY MALL OF AMERICA® PR E SE N T E D BY S C A D 2.0 to watch
NEXT-LEVEL FAMILY FUN
M A L L O F A M E R I C A I S H O M E TO H I G H - O C TA N E A MUSE M E N T S A N D P L E N T Y O F M E M O RY-M A K I N G M AT E R I A L .
PAULA WALLACE
P R E S I D E N T A N D CO - FO U N D E R , S AVA N N A H CO L L E G E O F A R T A N D D E S I G N
FLYING TO DINE
A L O O K AT S O M E O F T H E B E S T A I R P O R T E AT E R I E S I N T H E W O R L D . B Y J E N N A L . J O N E S
Q: Tell us about the vision
for On Creativity, the SCAD-
produced series you host.
A: On Creativity captures
lightning in a bottle.
Superstars of creative
disciplines—fashion
icon Carolina Herrera,
screenwriter John Ridley,
actress and author Mindy
Kaling—come to SCAD Savannah
throughout the year to Film Festival,
ROCHE S T ER : DE S T IN AT ION MEDIC A L CEN T ER
presented by SCAD.
O N S C A D ’ S R E P U TAT I O N engage with and mentor our
When you count the world’s students. Every interaction
creative headliners—Hamish
Bowles, Dylan Lauren,
is a flash of brilliance in new knowledge (Carlos across our 27 distinct
Mahershala Ali—among your to connect the world’s Cruz-Diez on how color degrees in film, television
could soon get even big-
close friends and partners, brightest minds with the exists in continual dialects and closely allied programs. Healthcare is one of Minnesota’s larg- ger. Mayo Clinic is the
it speaks volumes about the
reigning and rising creative of time and space). The SCAD’s network reaches to
caliber of creative education you driv ing force behind
professionals at SCAD. It’s professionals we interview every corner of the map. On
provide. SCAD is the best, and
the best come to SCAD. my pleasure to share the for On Creativity enrich Creativity gives a snapshot dining in airports was long riddled with the cardboard tastes Shake Shack are two of the most cov-
that the state has consistently ranked t h e c r e at i o n o f t h e
proposed Destination
august 11 marks Mall of America’s 25th birthday—a sensory adventure in one breathtaking swoop. insights and knowledge and embellish our lives of the inventors and of food courts and salty bags of snack foods. But across the globe, eted offerings within the terminal. as one of the healthiest in the country. Medical Center (DMC)
quarter century of pushing the boundaries of what Challenge the family to a friendly (or cut-
ON NURTURING STUDENTS’
of our SCAD friends with through their crafts. From innovators who visit SCAD
airports are stepping up their game to add dishes such as caviar
Although foodies traveling to Healthcare is one of Minnesota’s larg-
throat, if that’s how you roll) game at the 18-hole Delta travelers. arts and entertainment to every year. Japan may have the legendary Suki-
visitors can expect from one of the country’s favorite GENUINENESS: -
Moose Mountain Adventure mini-golf course. fashion and film, they gift and foie gras to terminal restaurants. Whether passing through or yabashi Jiro in Tokyo on their “must”
national pastimes: shopping. Or don a snorkel to get up close and personal
Every SCAD building, on all
four of our global campuses— Q: What is most enriching us revelatory new stories, Q: How does SCAD work list of restaurants to try, Chūbu Cen- that the state has consistently ranked nom ic d e ve lop m e nt
initiative is intended
with hundreds of tropical fish (and sharks!) at spanning from ancient Roman about creating this series? insights and experiences. with On Creativity guests meandering during a layover, travelers around the trair International Airport in Nagoya, Japan, has its as one of the healthiest in the country. n ot o n l y to e x p a n d
architecture to brand-new
Obviously, there’s the unparalleled retail SEA LIFE® Minnesota Aquarium—a 1.3 million- A: I’m an inveterate They take us to brave new and corporate partners? world can spend their layovers enjoying authentic own fine-dining options. Run by chef Yutaka Ishi-
contemporary structures— Mayo’s size but a lso
experience. In addition to the more than gallon aquarium that’s home to stingrays, celebrates this sentiment: At educator, so I believe there’s worlds—the very same A: SCAD unequivocally regional cuisine with five-star excellence at some nabe, Alice Dining “Kabuki” provides a minimalist Healthcare is one of Minnesota’s larg- to improve its patients’ ex per ience
500 stores that call Mall of America home alligators, starfish and 350-pound sea turtles SCAD, you can be yourself. always something more reason people travel. On focuses on the future of the world’s busiest airports. setting to enjoy traditional sashimi and delicacies.
during their time in Rochester. This
(everything from Anthropologie to Zara), savvy and more. If the nation’s largest indoor theme to learn. I love knowing Creativity extends people’s success of our students “Heathrow is the only airport in the world to Throughout the world, whether it’s at MSP that the state has consistently ranked would include boosting access to cul- NG
TA N
shoppers will also want to check out Debut—a park isn’t sensational enough on its own, be sure that executives on their interests into unfamiliar and alumni. Businesses
YO
offer two restaurants created by Michelin-starred International Airport in Minnesota, Vancouver as one of the healthiest in the coun-
YN
N
tural activities and other amenities.
N
O N T H E S AVA N N A H F I L M F E S T I VA L :
S C A D / A DA M K U E H L ( WA L L AC E ) ; S C A D / J U S T I N C H A N ( S AVA N N A H F I L M F E S T I VA L ) ;
revolving pop-up experience that features new to stick around for Universe of Light: Nighttime So many of the films we screen way to make business territory. Bringing creative and brands know this, chefs, Gordon Ramsay and Heston Blumenthal,” International or Munich Airport in Germany, visi- try. On top of that, earlier this year,
collections from exciting brands throughout Spectacular at Nickelodeon Universe®, a custom go on to achieve worldwide presentations walk into adventures to Delta’s and they look to SCAD for says Julia Weir, head of public relations for Heath- tors who want to taste the cuisine of the region can The Commonwealth Fund ranked four What DMC supporters are calling “Amer-
the year. Through September, the store’s Shop light show that illuminates every evening right success, making their Paris and boardrooms with fresh inflight entertainment industry talent, insight, row Airport. “Each restaurant selection is care- do so even before they exit the airport terminal. n - ica’s City for Health” represents one of
New York debuts long after
for Kindness theme boasts 14 brands (including before the amusement park’s closing time. perspective (for example, system made perfect sense. and opportunity. The SCAD fully considered to serve the types of passengers ally for local health system performance. the largest private-public partnerships
they’ve shown here. There’s
D O N F. W O N G ( N O R T H E N T R A N C E ) ; N I C K FAY ( T U N N E L , S H O P P E R S )
Still Kickin’, Love Your Melon and Yoobi), each When all that adventure takes its toll on no telling who’s going to be Olivia Wilde on how to Collaborative Learning travelling through the space—from Lebanese at Minnesota’s best-known care provider is, in Minnesota’s history—and one focused
with a mission to contribute to a dedicated the family’s collective blood-sugar level, refuel here and what films will end up decide what project to take Q: How does On Creativity Center is higher education’s Comptoir Libanais to sushi at Itsu or a seafood plat- NE X T- GE N A IR P OR T: JF K of course, the Mayo Clinic in Rochester. on the state’s historic strengths in health-
worthy cause. together at your choice of more than 50 dining garnering big wins, but you’ll see on), or that vacationers contribute to SCAD’s most sophisticated, sought- ter at Caviar House’s Seafood Bar.” It’s one of the highest-rated hospitals in care and medical technology. As of mid-
them first at the Savannah Film
Those who like their vacation experiences available at Festival. SCAD presents the 20th craving a little escapism reputation as a powerhouse after partnership operation. Paris Charles de Gaulle Airport’s eatery I Love From coveted pop-up shops to Jo Malone London, the country and an international health- -
activities to skew toward the MOA®, from the kid-friendly annual Savannah Film Festival can immerse themselves of creative education? The CLC joins big-name Paris is Michelin-starred with offerings ranging JFK International Airport’s $1.4 billion expansion last care destination. Mayo is also Minneso- vate investment for projects within the
S C A D / DY L A N W I L S O N ( S P R I N G E X H I B I T I O N )
action-packed will find plenty Rainforest Cafe, to Cantina October 28 to November 4. For A: SCAD is the preeminent brands (Coca-Cola, BMW, year included a wave of upgraded retail, restaurants
CLOCKWISE FROM LEFT:
from blue lobster to a delectable pot-au-feu. Else- - “DMC district.” DMC is on track to meet
tickets and information, visit and rest areas added to Terminal 4. Rebranded as T4,
Mall of America’s of memory-making potential. Plan your Laredo’s modern Mexican fare, source of knowledge in Hewlett Packard, L’Oreal) where in the world, Málaga-Costa del Sol Airport lion annual economic impact on the state. -
Mall of America adventure filmfest.scad.edu. the terminal sees more than 20 million travelers walk
north entrance; FlyOver America, a one-of-a- to unbeatable burgers and fries the disciplines we teach, with interdisciplinary and Barcelona’s El Prat Airport include restau- lion of private investment. This would, in
at mallofamerica.com through its gates every year. More than 40,000 square On Minnesota’s best-known care provid-
View thousands
kind entertainment experience MOA®’s 25th birthday celebration at Shake Shack. And when the and the leading expert teams of SCAD students rants managed by Michelin-starred chefs. Geneva feet of restaurants and concessions were refurbished er is, of course, the Mayo Clinic in Roch- turn, trigger investment from the state.
of sea creatures Clockwise
runs August 7 - 11, 2017. or upgraded, housing favorites such as Danny Meyer’s
up close at SEA for visitors of all ages, offers shopping leads to the inevitable in creative careers. We and faculty to solve specific from top left: International Airport in Switzerland, Stuttgart Blue Smoke on the Road. Travelers also can find more ester. It’s one of the highest-rated hospi- Square would also help incubate com-
LIFE® Minnesota Jetside Bar at
Aquarium’s
an exhilarating and immersive dropping, visitors can rest practice what we preach, business challenges. Airport in Germany and LaGuardia Airport in New than 20,000 square feet of Duty Free shopping within tals in the country and an international panies founded to commercialize Mayo
the Vancouver
300-foot glass aerial tour of some of the country’s most their weary heads at either Radisson Blu or modeling professionalism Students work from a design Fairmont; JFK York also present world-class fare. the terminal, which celebrates New York City by healthcare destination. Mayo is also Min- research and other intellectual property.
scad.edu displaying photographs, illustrations and interactive
underground spectacular sights via the latest virtual flight JW Marriott Minneapolis hotels, both directly for our students—in this brief provided by the client airport’s Shake In NYC, a $1.4 billion upgrade to Terminal 4 at nesota’s largest private employer, with a Mayo is just one of Minnesota’s home-
To watch On Creativity, check out SCAD Spring mediums that pay homage to the Big Apple’s most
tunnel; Shopping the “Series – Lifestyle” category on Shack; Twin
Mall of America’s technology—complete with wind, mist and connected to the Mall and both boasting their 2016 exhibition. case, for the 4,000-plus to research, ideate and Burger at MSP JFK International Airport ushered in a wave of up- famous landmarks. grown healthcare success stories. ■ed-
your seat–back screen.
500-plus stores. scents that make for a truly unique multi- own fine-dining restaurants as well. n students currently studying create potential solutions. n airport. scale and local restaurants. Uptown Brasserie and
36 d e l t a s k y / a u g u s t 2 0 1 7 d e lta s k y / o c t o b e r 2 0 1 7 45 106 d e l t a s k y / s e p t e m b e r 2 0 1 6 d e lta s k y / N o v e m b e r 2 0 1 6
Where to Go Now We Asked Custom Native Content Places to Watch
Feature your destination, Spotlight one of your Tell your story! Sky will create Focus attention on an
event or attraction in an leaders to emphasize your a custom content piece to ongoing business initiative
article that showcases the organization’s expertise, meet your needs and achieve with your own “column” in
many reasons why people announce a new product or your goals. one or multiple issues of the
should visit. service, or further explain an magazine.
existing one.
2018 MEDIA KIT
ONLINE
Sky+ Digital Sky is truly going places. Our content reaches audiences everywhere. We’ve created an
environment for brands in-flight, online and across social platforms essential to the always-on practices of our readers.
deltaskymag.com and Social Platforms E-Newsletter
delta.com/skymagazine Find us on Facebook, Twitter, We deliver the best of each
Browse the digital Pinterest, YouTube, Instagram, issue’s content to readers’
version of Sky online at LinkedIn and Spotify. inboxes every month to
deltaskymag.com. The site also Everything from behind-the- showcase news and offers.
hosts offers and giveaways scenes photo shoots to special
from Sky’s biggest brands. giveaways are shared with our
audiences in real time.2018 MEDIA KIT
ONLINE
Your brand online Engage with your customers at each stage of the purchase funnel with precise
targeting that is based on their behavior and purchase intent. We’ll work with you to create a package that puts your brand in front of
a customized and ready-to-buy audience.
Targeted Display Programmatic Pre-Roll Native Programmatic E-mail Marketing
Video
Place your business in front Programmatic video is Experience significantly Access, target and
of a targeted, influential an excellent medium for higher response rates with segment your most desired
and ready-to-buy audience. reaching users on desktops native ads that are built audience from an opted-in
Engage your customers at and mobile devices. Engage in real-time to match a subscriber list.
every stage of the purchase new customers by streaming publisher’s content and
funnel using our precise video ads across a wealth of design.
targeting strategies for premium publishers.
online ads.TESTIMONIALS
“I love the Delta Sky Magazine, especially “I travel quite a bit and value great content. “I wasn’t sure if I should leave an apology
the My Favorite Street section. As a Sky is a reliable resource for travel articles or just take the magazine after having torn
Platinum member I obviously travel a lot that put new destinations on my radar. I out so many pages. [ ... ] Reading these
and to the cities where Delta flies. My always find a few surprise gems too when articles while traveling from home to work
Favorite Street helps me figure out where reading through an issue.” expands perspective beyond tomorrow’s
to go when I am in that town. Keep up Amanda Brinkman to do list, Thanks for energizing my
the great articles.” Chief Brand & Communications Officer imagination.”
Deluxe Corporation
Michael Sands Chuck Ocheltree
CEO Chief Sales & Marketing Officer
YumEarth Organic Candy Company Lakota Hotels & Resorts2018 MEDIA KIT
PRINT
SPECS
Mechanical Specifications
BLEED ADS NON-BLEED ADS
AD PAGE TRIM BLEED LIVE
Full page 8” x 10.5” 8.25” x 10.75” 7.375” x 9.875” 7” x 9.625”
1/6 vertical
1/3
2/3 vertical 5.187” x 10.5” 5.437” x 10.75” 4.562” x 9.875” 4.625” x 9.625” square
1/3 vertical
1/2 vertical 5.187” x 7.625” 5.437” x 7.875” 4.562” x 7” 4.625” x 7.125” 2/3
1/2 vertical
vertical
1/2 horizontal 8” x 5.187” 8.25” x 5.437” 7.375” x 4.562” 7” x 4.625” 1/2
horizontal
1/3 vertical 2.75” x 10.5” 3” x 10.75” 2.125” x 9.875” 2.187” x 9.625”
1/3 square n/a n/a n/a 4.625” x 4.625”
1/6 vertical n/a n/a n/a 2.187” x 4.625”
HOW TO FURNISH: BLEED ADS: Create ad to specified trim size COLOR PROOFS: You may supply a SWOP
and pull 0.125” bleed on all four sides. Bleeds certified color proof. Send to Sky magazine,
• For files 10MB and under, e-mail directly to either trim out during manufacturing or, in the Production Manager, MSP Communications,
Jonathan Benson at: case of fractional ads, crop out during magazine 220 South 6th St., Ste. 500, Minneapolis, MN
jbenson@deltaskymag.com layout where applicable. Bleed ads should 55402. If you do not supply a proof, we can
• For files over 10MB, upload via: include crop marks for ensured positioning. provide one for a $75 charge.
www.mspaduploader.com Keep critical design and type elements a
username: mspads minimum 5/16” inside trim space (live area). Contact jbenson@deltaskymag.com
password: sonic
Successful upload will be confirmed via e-mail. SPREAD ADS: Create as two single full pages. If no proof is provided or purchased, we are
Perfect alignment of type or design across gutter not responsible for color issues with printed
PREFERRED FILE FORMAT: High-resolution is not guaranteed. advertisements.
(300 dpi) Adobe PDF or PDF/X-1a with NOTE: ”Delta” may not be used in any ad
embedded fonts, CMYK color and flattened NON-BLEED ADS: Create page layout
document to specified non-bleed size. without permission, and cannot be used
transparency. as part of a URL for tracking. All ads with
ACCEPTED NATIVE FILE FORMATS: Adobe FONTS & COLOR: PostScript fonts strongly advertorial/editorial-style presentation must
InDesign, Illustrator or Photoshop. All images/ preferred; TrueType fonts can be problematic. have “PROMOTION” placed top-of-page in
elements must be 300 dpi at 100% size; TIFF Materials must be CMYK format and color- readable font (min 7pt font). Content and
or EPS preferable to JPEG format. corrected. Maximum print density not to placement of all advertising subject to Delta
exceed 280%. All other formats (RGB, Air Lines’ approval. All images & copy should
PRINTING SPECS: Heat-set, web offset, 133 Pantone/PMS) will be converted to CMYK. be airline/flying-friendly. Additionally, images
line screen, perfect bound, 8” x 10.5” trim. We are not responsible for shifts during color of shipping, cargo, freight, hunting, firearms or
conversion or errors caused by TrueType fonts. other airplanes will not be allowed to appear in
any advertisement.2018 MEDIA KIT
CONTACTS
Contacts
PUBLISHER Midwest & Central City and Regional Profiles Japan
Steven Newman Marsha Hedlund Hiroko Minato
Anne Culligan Toal 312.897.1002 612.373.9602 hiroko.minato@thenewbase.com
612.336.9287 snewman@deltaskymag.com mhedlund@deltaskymag.com
atoal@deltaskymag.com Korea
Abbie Althoff Helen McNeil Joane Lee
312.897.1008 612.336.9286 media@doobee.com
NATIONAL SALES aalthoff@deltaskymag.com hmcneil@deltaskymag.com
REPRESENTATIVES United Kingdom
Southeast Seraphine Money
Northeast Janice Kilpatrick INTERNATIONAL SALES s.money@imm-international.com
Lisa Sakkas 404.256.2750 REPRESENTATIVES
732.598.9848 jkilpatrick@deltaskymag.com All Other Countries
lsakkas@deltaskymag.com Canada Anne Culligan Toal
Hawaii Allan Bedard 612.336.9287
Jill Shiner-Vandercar G. Robert Wiegand 416.417.4977 atoal@deltaskymag.com
917.903.7159 808.797.2734 abedard@impactmedia.ca
jshiner@deltaskymag.com grwiegand@deltaskymag.com FOR INFORMATION ON
Caribbean, Mexico, Latin ADVERTISING
Florida America, Africa, Israel
Adam Richter SECTION SALES Caryn Tanis Mary Beth Hachiya
954.894.7308 REPRESENTATIVES ctanis@deltaskymag.com 612.313.1788
alrichter@deltaskymag.com advertising@deltaskymag.com
Special Sections Lourdes Carranza
West Coast/Southwest Colleen Pruyn lcarranza@deltaskymag.com
Kim Abramson 612.373.9633
415.310.8003 cpruyn@deltaskymag.com France
kabramson@deltaskymag.com Virginie Aarab
Despegando v.aarab@imm-france.com
Gary Thompson Caryn Tanis
424.206.1988 305.234.0005 India
gthompson@deltaskymag.com ctanis@deltaskymag.com Rachna Gulati
rachna.gulati@mediascope.inYou can also read
