2018 prospectus - GOstralia!

2018 prospectus - GOstralia!

 2018 prospect u s
2018 prospectus - GOstralia!
    About Sydney                                                4
    About us                                                    6
    Gateway to success                                          8
    Your backyard - Manly                                       10
    Your classmates                                             12
    Meet your predecessors                                      14
    Your classes                                                16

    ICMS is leading next generation education                   18
    Bachelor of Business Management                             20
    Bachelor of Event Management                                26
    Bachelor of Hospitality Management                          32
    Bachelor of International Tourism                           38
    Bachelor of Property (Development, Investment and Valuation) 44
    Bachelor of Sports Management                               50
    Postgraduate degrees                                        56
    Aspire Institute – Your pathway to ICMS                     58
    Exchange programs                                           62
    The best industry training program in Australia             64

    Your support network                                        68
    Student clubs and associations                              70
    Where to live in Sydney                                     72

    Scholarships                                                74
    Applying as an international student                        80
    Applying as a domestic student                              81
    Entry requirements                                          82
    Invest in your future                                       84
    Important dates                                             85
    Connect with us                                             86
    Contact us                                                  88
    Application forms                                           90
    Useful websites                                             95

2018 prospectus - GOstralia!
welcome to Sydney

    Sydney, one of the world’s most               Culture                                         Climate                                    Cost of living and working in Sydney            As an international student you are able          Getting around
    liveable cities                               Australia prides itself on being the country    Known for its blue skies and sunshine,     The cost of living in Sydney really             to work in Australia for up to 40 hours per       ICMS is located 17 minutes by fast
    Home to the iconic Opera House and            of the ‘fair go’. This means we value           Sydney has a mild and pleasant climate.    depends on the lifestyle you lead. If you       fortnight (two week period), with unlimited       ferry from the city of Sydney. The public
    Harbour Bridge, Sydney is one of              fairness and common courtesies. Waiting         Our mid-winter temperatures rarely fall    like extravagance you might spend a little      hours during ICMS vacation periods.               transport system in Sydney includes
    the world’s most attractive cities for        patiently for your turn in a queue and using    below 10ºC (50ºF) while mid-summer         more on luxuries, but for the more modest       ICMS international students completing            ferries, trains and buses. Trains operate
    international visitors. Ranked as one of      ‘please’ and ‘thank you’ will go a long way     temperatures can occasionally reach 36ºC   budget there are many free and low cost         their industry training placement are             regularly in the city and tickets can be
    the world’s most liveable cities, Sydney      with most Australians. Another popular          (97ºF) with 22ºC (72ºF) the average.       activities to enjoy in Sydney. As an outdoor    eligible to work full time during this training   purchased from booths or machines at
    is the gateway to New South Wales. Our        Australian expression is ‘no worries’                                                      city, Sydney has countless beaches,             period as the work placement is a subject         railway stations. The closest railway station
    world-class attractions, golden beaches,      because Australians generally are a pretty                                                 national parks, and sporting fields to keep     within their degree and does not have the         to Manly is at North Sydney, accessible
    pristine national parks and unique cultural   laid back people. We have a cheeky                                                         you entertained without spending a cent.        same restrictions. For more information on        by bus. The easiest way to get around on
    experiences will make study in Sydney an      sense of humour and a relaxed attitude                                                     The cost of living in Sydney compares           your visa privileges, visit                       public transport, however, is to purchase
    experience unlike any other.                  about most things in life. However, there                                                  with many European and Asian cities.            www.border.gov.au                                 an Opal card (opal.com.au). This covers
                                                  is one thing that nearly all Australians are                                               We recommend a minimum budget of                                                                  travel on combined forms of transport
                                                  extremely passionate about – sport. If you                                                 $19,830 per year for living expenses                                                              around Sydney, including trains, ferries
                                                  talk to an Aussie about their favourite sport                                              (not including tuition) for our international                                                     and buses. No matter how much you
                                                  you could make a friend for life. Along with                                               students.                                                                                         travel, you won’t pay more than $60 per
                                                  a thriving arts scene, beachside lifestyle,                                                                                                                                                  week using an Opal card.
                                                  and cosmopolitan dining experiences, live
                                                  sporting events are a large part of life in

4                                                                                                                                                                                                                                                                                              5
2018 prospectus - GOstralia!
    home          new
    The International College of
    Management, Sydney (ICMS) is a
    leading management college, offering a
    balance of management and practical
    training within a culture of innovation and
    entrepreneurialism. We are a community
    of scholars, industry professionals and
                                                  At ICMS, you won’t just be part of the
                                                  crowd. Our class sizes are smaller than
                                                  most universities. This gives our students
                                                  a more personal learning experience.
                                                  Students come to our stunning Manly
                                                  campus from across the globe. This
                                                  international learning environment
                                                                                               St Patrick’s has produced many leaders
                                                                                               of distinction including Cardinals Gilroy,
                                                                                               Freeman, Cassidy and Clancy along
                                                                                               with 41 bishops. Australia’s former Prime
                                                                                               Minister, Tony Abbott, was also a student
                                                                                               of St Patrick’s Seminary. St Patrick’s
                                                                                               College is now a centre for excellence
    students working together to produce          adds a global context to the classroom       of a different kind. In 1996, ICMS was
    leaders in business, events, hospitality,     experience, preparing students for future    established as a specialised college of
    international tourism, property and           international careers.                       education. Today, ICMS has more than
    sports management. Recognised as                                                           1,300 students from around the world.
                                                  Our beautiful campus has a prestigious
    management specialists, we have world-
                                                  history as the former site of St Patrick’s
    class academics from across the globe
                                                  Seminary. The ICMS building with its
    and the best industry training program
                                                  Gothic style and romantic central bell
    in Australia.
                                                  tower holds a commanding position
                                                  overlooking the azure of Sydney Harbour
                                                  and the Pacific Ocean. The entire estate
                                                  covers 20 hectares of parkland.

6                                                                                                                                           7
2018 prospectus - GOstralia!
    At ICMS we are connected – with industry
    and with each other. Our approach to
    work-integrated learning, emphasis on
    professionalism and our comprehensive
    industry training program will take your
    education beyond the classroom and
    provide the foundations of a successful
    career. Our college is a community
    of aspiring professionals, and it is our
                                                      Quality teaching and learning

                                                      At ICMS you learn directly from industry
                                                      experts. Our teaching staff are passionate
                                                      educators with extensive industry
                                                      experience. They are committed to the
                                                      teaching and learning of our students,
                                                      delivering a challenging, engaging and
                                                      cutting-edge education. At ICMS you will
                                                                                                     world’ work with a strong academic
                                                                                                     foundation. All our undergraduate degrees
                                                                                                     include a work placement component
                                                                                                     called industry training. At ICMS you will
                                                                                                     work within your industry for up to nine
                                                                                                     months giving you a distinct edge over
                                                                                                     other graduates. Our industry training
                                                                                                     program will prepare you for your future
                                                                                                     career in your chosen field of study. Read
                                                                                                                                                  we also care about your emotional
                                                                                                                                                  wellbeing. Our academic and personal
                                                                                                                                                  support services are available to you to
                                                                                                                                                  ensure that your student experience truly
                                                                                                                                                  is incredible. Read more about the ICMS
                                                                                                                                                  student experience on pages 68 -73.
                                                                                                                                                  Emphasis on professionalism
                                                                                                                                                  Our dedication to professionalism begins
                                                                                                                                                                                                 An international education
                                                                                                                                                                                                 - Diverse multicultural learning
                                                                                                                                                                                                 At ICMS we will connect you with the
                                                                                                                                                                                                 world. We are a global college with
                                                                                                                                                                                                 international students and graduates.
                                                                                                                                                                                                 When you study at ICMS you are part of a
                                                                                                                                                                                                 diverse multicultural learning environment
                                                                                                                                                                                                                                              allow you to study at both ICMS and a
                                                                                                                                                                                                                                              selected partner institution and qualify for
                                                                                                                                                                                                                                              a Bachelor degree from each institution.
                                                                                                                                                                                                                                              We have many partner institutions in
                                                                                                                                                                                                                                              countries in Europe and America including
                                                                                                                                                                                                                                              Johnson & Wales University (USA), San
                                                                                                                                                                                                                                              Francisco State University (USA), César
                                                                                                                                                                                                                                              Ritz Colleges (Switzerland) and a number
                                                                                                                                                                                                                                              of universities in Germany.
                                                                                                                                                  when you first walk on campus. As              and you will have opportunities to develop
    mission to make that professional                 experience our next generation education.      more about our unique industry training
                                                                                                                                                  management specialists we deliver and          an extensive network of friends and          Global alumni community
    transition a smooth one. This is done             We believe in a curriculum that prepares       program on pages 66-69.
                                                                                                                                                  expect high standards of professionalism       contacts with classmates from more than      Successful careers start at ICMS. There
    by working closely with you throughout            you for professional success, blending
                                                                                                     Incredible student experience at ICMS        across our ICMS community. As an ICMS          40 countries. This adds to the global        are more than 4,300 ICMS graduates
    your degree. At ICMS your student                 a thorough understanding of theoretical
                                                                                                     ICMS is not just a college, it is a          student you will dress in business attire      context of your education, preparing         working around the world, many working
    experience will be unique. You’ll earn            principles with innovations in hands-on,
                                                                                                     community. At ICMS you will have the         when you come to class. Impressions            you for your career in an increasingly       in impressive roles at international
    your qualification in a friendly, multicultural   practical education. This is supported with
                                                                                                     opportunity to immerse yourself in all       are important in the workforce and this is     international workforce.                     organisations. As an ICMS graduate, you
    environment at one of the world’s most            industry training and our practical learning
                                                                                                     aspects of student life. You will find       one of several ways that we train you for      - International study opportunities          will have access to an online community
    stunning campus locations.                        environments such as the ICMS Grand
                                                                                                     student-led clubs and societies, sporting    your management career. Our industry           If you love travel, our study abroad         of alumni with international opportunities
                                                      Dining Room, our collaborative student
                                                                                                     teams and an enviable social and events      partners have told us that our students        and exchange programs can send you           to network and form professional
                                                      work spaces, library, and computer and
                                                                                                     calendar. We organise activities such        and graduates stand out from the crowd         overseas to study at one of our partner      partnerships. Read more about our alumni
                                                      mobile technology.
                                                                                                     as surfing trips, skiing trips and theatre   because of their professional behaviour        institutions. Your overseas study will be    community on pages 14-15.
                                                      Unique industry training program               visits to help students take advantage of    and presentation. It’s all part of preparing   fully accredited to your ICMS degree. Our
                                                      At ICMS we believe that the best learning      everything Manly, Sydney and Australia       you for your future career.                    international double degree programs
                                                      experience combines practical ‘real-           have to offer. Like any good community,

8                                                                                                                                                                                                                                                                                            9
2018 prospectus - GOstralia!
                                                                                                                                                                      I     ICMS Student                    City
                                                                                                                                                                            Services Centre

                                                                                                                                                                            ICMS shuttle bus                                                                 City Campus
                                                                                                                                                                            Ferry route

                                                                                                                                                         Distance from city to Manly
                                                                                                                                                                           30 mins by car
                                                                                                                                                                           17 mins by ferry

                                                                                                                                                                                                           Little Manly Cove
                                                                                                                                                                                                                                                                                                        Manly Wharf

                                                                                                                                                                                                                    Little Manly



                                                                                                                                                                                                                                   Stuart St                                                                                                         s   tE

     your backyard
                                                                                                                                                                                                                                     Wood St

                                                                                                                                                                                                                                                                                       East Esplanade

                                                                                                                                                                                                                                                   t                                                                  I

                                                                                                                                                                                                                                       O   sborne S                                                                                             Wh

                                                                                                                                                                                                                                                                                                                                                   is   tle             Be
                                                                                                                                                                                                                                                                                                                                                              rS          lg r
                                                                                                                                                                                                                                                                                                                fo                                              t             av
                                                                                                                                                                                                                                                                                                        ICMS In                                                                 eS

                                                                                                                                                                  Sydney Harbour

                                                                                                                                                                                                                                           High St                                                                                                                                t

                                                                                                                                                                  National Park
                                                                                                                                                                                                                                                              Darley Rd

                                                                                                                                                   ins B

                                                                                                                                                                                                                                                                                                                              The Cors
                                                                                                                                                                                                        ICMS Main


     It would be hard to find a college in a

                                                    Getting to ICMS                              By car

     more spectacular location than ICMS.           Regular transport services to ICMS are       Free parking is available on campus for

                                                                                                                                                                                                                                                                                                                                                North Steyn
     To the north of the College, there are         available via Sydney ferries, buses and      our ICMS students and visitors.                                                                                                                                                               Steyne                                                               e

     spectacular views of the Pacific Ocean         taxis.
                                                                                                 By ferry
     stretching to the New South Wales
                                                    On foot                                      The most scenic way to travel to ICMS is
     Central Coast. To the south, you can see
                                                    ICMS is a short stroll from the centre of    by ferry. Fast ferries travel between Manly
     sweeping views of legendary Sydney
                                                    Manly. After class, wander to the beach      and Circular Quay in the CBD and take
                                                    and study with sand between your toes.       just 17 minutes each way. Or you can take
                                                                                                                                                                                                                                                                                                                     Manly Beach
     The historic site of the ICMS main campus                                                   a little more time to enjoy the view. The

                                                    By bus                                                                                                                                                                                                          rad

     is surrounded by 20 hectares of parklands                                                   normal ferry service leaves approximately                                                                                                                        Pa

                                                    ICMS runs a free regular shuttle bus

     and is a short walk to Manly beaches,                                                       every half hour from Circular Quay (Wharf

                                                    service during teaching weeks for ICMS
     cafés, shops, restaurants and night life.                                                   3) or Manly and takes 30 minutes. Visit

                                                                                                                                                                                                                                               e r St
                                                    students from the main Manly precinct up
                                                                                                 the Manly Fast Ferry and Transport NSW

     ICMS is also close enough to the city –        to our campus.
                                                                                                 websites for more information.
     17 minutes by fast ferry – for visits to art
                                                    Sydney buses operate regularly around
     galleries, museums, the best city shops,                                                    But this is Manly, you could travel to
                                                    Manly and can transport you to regions
     the historic Rocks area, and Sydney’s                                                       ICMS by bike, skateboard, roller skates
                                                    across Sydney. For travel maps and
     famous Opera House.                                                                         or scooter. You won’t look out of place
                                                    timetables visit the Sydney Buses website.                                                                                                                                                          Shelly Beach
                                                                                                 as you roll along the palm lined Manly

10                                                                                                                                                                                                                                                                                                                                                                             11
2018 prospectus - GOstralia!

       ICMS is not just a college, it is a community.
       With over 1,300 students from more than 40
       countries, our student population is smaller than
       most universities. This is the perfect environment
       for meeting new people and forming lifelong
       friendships and professional partnerships.

12                                                          13
2018 prospectus - GOstralia!
meet your predecessors
         Successful careers start at ICMS. As an ICMS graduate you will join more than 4,300 of your predecessors who have found career
         success working in Australia and around the world.

         ICMS graduates continue to be part of our community, visiting our students on campus and sharing their experiences of life in industry.
         As an ICMS graduate, you will be part of an international network of professional and personal contacts, connected online with a shared
         passion for service management and professional success. Catch up with former classmates, find out more about upcoming reunions
         and keep up to date with the latest developments at ICMS when you graduate to our Global Alumni Community.

         We are very proud of the achievements of our ICMS graduates. Their ICMS experience and determined ambition have helped them
         secure impressive roles in premium international organisations. It is time to meet your predecessors…

                                                                                             Adi Gulati Business Solutions Specialist
                                    James Brady Account Executive
                                                                                             Sports Management Graduate, 2013
                                    Business Management Graduate, 2013

                                                                                                                                                                                                                                                                                                      Peter Wood Part Owner
                                                                                                                                                                                         Rob Dudley Business Development Manager                                                                      Bent Fork and Cinque e Mezzo Pizza
                                                                         Kent Anderson Managing Director                                                                                 D2C                                                                                                          Property Management Graduate, 2011
                                                                         Raise the Bar                                                                                                   Sports Management Graduate, 2011
                                                                         Hospitality Management Graduate, 2007                                                                                                                                      Harry Webb Retail Leasing Negotiator
                                                                                                                             Gemma Allen Consumer Business
                                                                                                                                                                                                                                                    Property Management Graduate, 2013
                                                                                                                             and Events Assistant
                                                                                                                             Wests Tigers Rugby League Football Club
                                                                                                                             Sports Management Graduate, 2013
     Briony Baglin Event Director                                                                                                                                                                                Martina Vitulli Sales Coordinator                             Anna Meredith Event Manager                       Cliff Mann Regional Account Manager
     cievents                                                                                                                                                                                                    Starwood Hotels and Resorts                                   Shangri-La Hotel                                  Veeam Software
     Event Management Graduate,                                                                                                                                                                                  Hospitality Management Graduate, 2012                         Hospitality Management Graduate, 2009             International Tourism Graduate, 2010
     2008                                                                                                                                              Fernando Motti Catering And
                                                                                                                                                       Sustainability Manager
                                                                                                                                                       Sydney Festival
                                                                                                                                                       Event Management Graduate, 2007

14                                                                                                                                                                                                                                                                                                                                                                15
2018 prospectus - GOstralia!

            At ICMS we are dedicated to your education. We motivate you to think critically
            and be an active participant in the learning process. You will test your theory
            in real-world learning environments including our renowned industry training
            program and integrated learning spaces. We are not afraid to break new ground
            to ensure that our curriculum and research is relevant, practical and visionary.

            Small classes equal better learning opportunities. Our class sizes generally have
            between 20 to 30 students. Working in small, collaborative groups is the best
            way for you to gain a deeper understanding of your course content. It is part of
            what makes ICMS a community.

            You will learn directly from industry experts. The collective expertise of our
            teaching faculty spans industries, countries and careers. They all share one goal,
            to deliver a transformative educational experience to ICMS students.

16                                                                                               17
2018 prospectus - GOstralia!
                                             of our
                                                          e st
                                                     gradu udents
                                              indus         a
                                                    try ex te with

                                                             TOP 1
                                                                                                                                             ll gr
                                                                                                                                 HIGHEaduate employme
     of our ost
     with a udents gra
                      90%                            for
                                                Austr overall em
                                                           Highe ployment
                                                                                           0                                    Austr
                                                                                                                               QILT 2
                                                                                                                                     O16 S
                                                                                                                                             R TH
                                                                                                                                            Unive AN T
                                                                                                                                           urvey rsitie
                                                                                                                                                           nt rat
                                                                                                                                                           H EG
                                                                                                                                                                       *                    8
                                                                r Edu          i
              job in
                                     duate                              cation n
                 al gra
                            h e i r field*                         QILT 2
                        duate                                                          Surve
                              rvey 2                                                         y

                                                                                                                                                               Progr g Industry
                                                                                                                                                                    am In       T
                                                                                                                                                                          Austr raining

                                                  At ICMS we are at the forefront of                             In Hospitality Management you will                              This is next generation education that
                                                  next generation education. This is our                         perfect your skills in our very own Grand                       gets you in the workforce before you’ve
                                                  commitment to providing you with a                             Dining Room and production kitchen. In                          even graduated. At ICMS we train
                                                  curriculum that incorporates rigorous                          International Tourism you will work with                        management leaders. You’ll leave us with
                                                  academic study with comprehensive                              Manly Council on international tourism                          a strong understanding of business and
                                                  professional experience and an                                 events like the Food and Wine Festival.                         management principles, hundreds of
                                                  exceptional industry training program.                         As a Sports Management student you                              hours of industry training and countless
                                                                                                                 will learn how to juggle media and sports                       hands-on experiences. You’ll have
                                                  In addition to your extensive industry
                                                                                                                 personalities for real sporting events. In                      everything you need to succeed in
                                                  training, practical experiences will
                                                                                                                 Property you will learn how to renovate                         business management. The rest is up to
                                                  reinforce your classroom learning,
                                                                                                                 buildings and in Business Management                            you.
                                                  regardless of your degree. As an Event
                                                                                                                 you will go on site visits with our industry
                                                  Management student you will stage
                                                                                                                 partners to learn first-hand from the best
                                                  events from concept to completion.
                                                                                                                 in the business.

                                                 *June 2016 Internal Graduate Survey.
                                                 ** QILT, The Quality Indicators for Learning and Teaching Graduate Survey 2016. Overall Employment is defined as the proportion of graduates who were employed four months after
18                                               completing their course (full-time, part-time or casual), as a percentage of those who were available for employment.                                                              19
“At ICMS, the social aspect of being a
     student was taken seriously, with loads
     of activities on offer to meet fellow
     students and make lifelong friends.”
     Nathan Novacek
     Bachelor of Business Management

20                                             21
BACHELOR OF BUSINESS MANAGEMENT                                                                                                          At ICMS we are connected with industry. With in-depth knowledge of
                                                                                                                                              business and management principles, up to 1,200 hours of industry training,
     ICMS.EDU.AU/BUSINESS-MANAGEMENT                                                                                                          and your choice of specialisation, an ICMS Bachelor of Business Management
                                                                                                                                              has everything you need to dominate as a leading business professional.

       Business management professionals are          SUBJECTS OVERVIEW                         SUBJECT SNAPSHOT                              WITH SUBJECTS                                    Retail Marketing
       the people who get things done. They           CORE SUBJECTS                             Career Planning and Strategy                  SPECIALISING IN                                  Retail marketing is a dynamic business.
       oversee the performance of teams and                                                     Successful and satisfying careers             You can choose to specialise in one of three     Technological, economic and social change
                                                      Accounting Fundamentals
       operations to maximise a company’s                                                       don’t just happen. Learn the concepts,        highly sought after areas of industry. Your      influences consumer behaviour. Retail
                                                      Business Economics
       potential. Business management                                                           techniques, tools and processes to plan       specialisation will appear on your academic      marketers must continually employ new
                                                      Business Statistics                                                                                                                      tactics and strategies to secure sales and
       professionals also work in not-for-profit                                                and implement the career you want. With       transcript when you graduate. Alternatively,
       organisations to improve performance           Career Planning and Strategy                                                            you can choose to study a range of subjects      generate consumer loyalty. Retail Marketing
                                                                                                an emphasis on linking theoretical and
       outcomes. To achieve this they need            Introduction to Human Resources           empirical research with practical lifelong    across the spectrum of business electives.       at ICMS has been developed in partnership
       to be skilled in all areas of business         Managing People and Organisations         skill development, you will learn the best                                                     with leading industry professionals. It
                                                                                                                                              Entrepreneurship                                 examines consumer behaviour, retail
       including sales and marketing, accounting      Principles of Marketing                   career management strategies for your
                                                                                                                                              Entrepreneurs are made, not born. You can        technology, advertising, e-commerce, social
       and finance, human resources,                  Research Methods                          work style, interests and personality.
                                                                                                                                              develop the tools and the skills to become an    media, buying and logistics, and visual
       communication and negotiation, legal           Service Management and Innovation                                                       economic innovator, to think creatively, and     merchandising. Retail growth is critical to the
       issues and leadership. Every organisation                                                Strategic Management
                                                      Strategic Management                                                                    to balance opportunity against risk. In the
       in every industry requires management                                                    Learn how to approach complex and                                                              global economy, and to the sustainability of
                                                      Plus Applied Leadership                                                                 Entrepreneurship specialisation you will learn   every retail business. Retail marketing is ideal
       professionals. This makes Business                                                       strategic business challenges from the
                                                                                                                                              to identify and exploit business opportunities   for careers in marketing, merchandising,
       Management one of the most versatile                                                     cross-functional and multi-dimensional
                                                      INDUSTRY TRAINING                                                                       and manage business growth. You will
       and rewarding careers available to you.                                                  perspective of the general manager. You                                                        store management and buying.
                                                      Industry Training I                                                                     learn how to build, promote, and manage
       The Bachelor of Business Management                                                      will learn how to analyse a firm’s internal
                                                      Industry Training II                                                                    your own businesses by understanding             YOUR FUTURE
       is highly regarded by the professional                                                   resources and capabilities along with how
                                                                                                                                              the processes used by start-ups and              At ICMS we train you to be a leader in
       services industry. Your Business                                                         to examine the various components of a
                                                      BUSINESS ELECTIVE SUBJECTS                                                              rapid growth small firms as well as large        business management. When you graduate
       Management degree at ICMS is a well-                                                     business’ external industry and macro-
                                                      Choose 6 elective subjects from a                                                       corporations and non-profits.                    with an ICMS Bachelor of Business
       rounded qualification with opportunities for                                             environments. Once you can do this,
                                                      specified list of 10.                     you’ll know how to develop appropriate        Marketing and New Media Management               Management you will have transferable skills,
       in-depth study in a professional services
                                                                                                strategies with which to pursue               As groups share, sell and swap goods             industry experience, and in-depth knowledge
       sector of your choice. Your core subjects
                                                      SPECIALISATION SUBJECTS                   sustainable competitive advantage in          and information via the digital world, there     of business management principles in
       are supplemented with business electives
                                                      Complete 8 subjects from one of the       domestic and international markets.           are new opportunities and challenges             practice. This will see you ready for a career
       and specialist industry electives in a range
                                                      following specialisations and this will                                                 for marketers. New media has seen a              that spans industries and continents. You
       of study areas. Choose all your electives
                                                      appear on your transcript.                Consumer Behaviour                            power shift in the way consumers and             can work in a multinational company locally
       from one specialist major area to have a
                                                                                                Success in the marketplace depends            retailers relate. With a greater public voice,   or take your new found skills and experience
       specialisation named on your academic          Entrepreneurship                          on a company’s ability to attract, satisfy    consumers are taking a more active role          around the world.
                                                      Marketing and New Media Management        and retain its customers. To grow,            in their purchase decisions. Any business        Positions include:
                                                      Retail Marketing                          the business must reinvent itself in          involved in marketing requires the tools,
       DEGREE STRUCTURE                                                                                                                                                                        •   Business Analyst
                                                      Or                                        the eyes of the consumer, adapting            tactics, strategies, and processes needed to
       Duration: 2.75 years full time                                                                                                                                                          •   Business Development Manager
                                                                                                quickly and flexibly to changing needs        create, track, and manage new media. Learn
       With a Bachelor of Business Management         Choose any 8 ICMS undergraduate                                                                                                          •   Entrepreneur
                                                                                                and circumstances. Understanding              to make the technology work for you with
       you will be industry ready. You will           subjects to gain a generalist business                                                                                                   •   Management Consultant
                                                                                                what products and product attributes          integrated traditional and digital marketing
       combine business and management                qualification.                                                                                                                           •   Marketing Manager
                                                                                                customers currently desire, and what          communication strategies.
       studies, specialised business subjects and                                                                                                                                              •   Retail Account Manager
                                                                                                they may desire due to emerging social
       up to 1,200 hours of industry training in                                                                                                                                               •   Sales Representative
                                                                                                trends, keeps businesses at the leading
       2.75 years of full-time study (or equivalent
                                                                                                edge of consumer behaviour and product
       part time).
                                                                                                research. Learn the skills to understand
       You can choose to complete a Business                                                    consumers as buyers so you can manage
       degree or specialise in: Entrepreneurship,                                               product portfolios efficiently.
       Marketing and New Media Management,
       or Retail Marketing.

22                                                                                                                                                                                                                                                23
James Brady, Australia
                                                                                                                                                      Business Management Graduate, 2013
                                                                                                                                                                Account Executive, LinkedIn

     What is your current role? Outline your          How has your ICMS degree                        What were the highlights during your
     professional experience.                         contributed to you achieving your               time at ICMS?
     I am an Account Executive for LinkedIn.          professional goals?                             I was awarded a scholarship covering
     I drive new business sales by partnering         My ICMS degree gave me great                    my first two years of tuition. I was also
     closely with small businesses to help them       foundations in business, preparing me both      a Student Ambassador and led the
     use LinkedIn strategically to source and         academically and professionally to succeed      Residential Assistant (RA) team as the
     attract the best talent to their organisation.   in the high performance world of consumer       Senior RA in my final term. By far the
     Prior to LinkedIn I worked in the Domestic       and enterprise technology. The lecturers’       biggest highlight for me was working part
     Development department for ICMS part             passion and real-world experience guided        time for the College for the majority of
     time whilst studying my degree.                  me to the path I wanted to take, and            my time there – giving me real business
                                                      the extracurricular activities gave me the      experience before I had even graduated.
     What career achievements are you
                                                      business leadership skills needed to thrive
     especially proud of?                                                                             What advice would you give to
                                                      early in my career.
     My biggest career highlight so far was                                                           someone considering study at ICMS?
     joining LinkedIn, the world’s largest            What were the major contributing                Get involved as much as you can in
     professional network, after graduating.          factors to your decision to study at            everything on offer. ICMS gives you the
     I was selected for the role based on             ICMS?                                           opportunities not only to study a degree, but
     my ICMS qualification and experience             The main factors were the specialised           also to develop as a future business leader.
     working in the Development Team for the          subjects you can study while doing
     College. At LinkedIn, I have been able to        a general business degree. Also the
     successfully support the business with my        opportunity to be a part of a community
     knowledge and skills gained at ICMS, and         that takes preparing you for success
     was promoted into an Account Executive           seriously. The location and reputation didn’t
     role.                                            hurt either!

24                                                                                                                                                                                            25
“Being taught by lecturers up to date with
     the latest trends in the industry makes
     such a difference. It was great being able
     to enjoy my student experience while
     working towards a degree that will help
     me so much further down the line. I will
     never forget my time at ICMS!”
     Kristen Hargreaves
     Bachelor of Event Management

26                                                27
BACHELOR OF EVENT MANAGEMENT                                                                                                             The ICMS Bachelor of Event Management is your backstage pass to a
                                                                                                                                              professional business career in event management. From business events
     ICMS.EDU.AU/EVENT-MANAGEMENT                                                                                                             including meetings, exhibitions and conferences to social events including
                                                                                                                                              weddings, festivals and fashion parades – a professional event manager can
                                                                                                                                              make any event look seamless.

       When you study one of Australia’s best         SUBJECTS OVERVIEW                     SUBJECT SNAPSHOT                                  NEXT GENERATION                                Real clients – real experience                    YOUR FUTURE
       event management degrees at ICMS,              CORE SUBJECTS                         Production and Design                             EVENT MANAGEMENT                               Can you visualise the perfect event from          Event managers have the skills and
       you will learn the strategic management,                                             Event managers often have a flair for the         Whether you have an international              start to finish? Can you convince a client of     expertise to make any event look
                                                      Accounting Fundamentals
       practical and personal skills that will make                                         creative. Production and Design is where          conference in your sights or specialist        your vision? Can you plan a budget? How           easy. Composed under pressure, an
                                                      Business Economics
       you an outstanding event professional.                                               you will harness that creativity to win over      wedding receptions a little closer to home,    will you manage under pressure? Working           extraordinary event manager seamlessly
                                                      Business Statistics                                                                                                                    with clients you will stage an event from
       Our close connections with industry and                                              a real client and to develop the design and       ICMS will provide you with a superior                                                            brings together all the key elements
       our reputation as event management             Career Planning and Strategy                                                            education in event management theory           concept to completion. Applying all that you      required to create an outstanding guest
                                                                                            production elements of your event. Starting
       experts will give you the start you need       Introduction to Human Resources       with promotion you will experiment with           and practice that will prepare you for a       have learnt in the classroom to a real-world      experience. At ICMS we are in the business
       to excel in your career. From business         Managing People and Organisations     scriptwriting, voiceover, copyediting, and        leadership role. ICMS degrees focus on the     experience with real clients will train you for   of training extraordinary event managers.
       events including meetings, exhibitions and     Principles of Marketing               the social media campaigns needed to              next generation of education getting you       the demands of industry. Through our solid
                                                                                                                                                                                                                                               Our graduates are experts in event
       conferences to social events including         Research Methods                      create a sought-after event. You’ll sharpen       job-ready by embedding industry training       volunteer program with high profile events,
                                                                                                                                                                                                                                               management principles, are technically
       weddings, festivals and fashion parades                                              your technical skills and learn production        and practical experience into each degree.     you can also build experience and industry
                                                      Service Management and Innovation                                                                                                                                                        skilled, and have a working experience
       – a professional event manager can make                                              aspects like audio visual, lighting, sound        To be an exceptional event manager you         exposure across a range of industry
                                                      Strategic Management                                                                                                                                                                     of the industry. Our Bachelor of Event
       any event look seamless.                                                             and staging, room layouts and special             need to have a sound knowledge of the          sectors: arts, fashion, sports, corporate and
                                                      Plus Applied Leadership                                                                                                                                                                  Management graduates are trained to be
                                                                                            effects. A field trip to a staging company        events industry in practice. The best way to   community.
       When you study with us you experience                                                                                                                                                                                                   professional leaders.
                                                                                            will offer you an interactive experience in       do that is to experience it first-hand.        Eventful networking
       our next generation education. At ICMS         INDUSTRY TRAINING                                                                                                                                                                        As your career develops, combining your
       we believe in a curriculum that blends a       Industry Training I                   event staging.                                                                                   At ICMS we are a community. ICMS
                                                                                                                                              Backstage pass                                                                                   knowledge and experience with a personal
       thorough understanding of the theoretical      Industry Training II                  Operations and Logistics                          Site visits to a range of venues will get      graduates continue to be part of our              interest such as sport, business, arts or
       principles of management with innovations                                            Site visits, event plans and a thorough           you thinking like an event manager as          community, visiting our students on               culture could lead to a wide range of new
       in hands-on, practical education. You will     ELECTIVE SUBJECTS                     working knowledge of event operations             you conduct site audits and consider the       campus and sharing their experiences of           and fascinating career directions. Many of
       manage real events with real clients. From     4 elective subjects                   and logistics will keep you focused on            challenges and potential of each site.         life in industry. This is your opportunity to     our graduates are working across the globe
       conceptualising and pitching the event, to                                           running a smooth and stress-free event.           Venues range from the enormous, such           learn about the careers of our graduates          in exotic locations like Europe, USA, South
       promotion and production, management           SPECIALIST SUBJECTS                                                                     as ICC Sydney, to smaller venues like          and how they achieved their success. It           America, Asia and Pacific Islands.
                                                                                            We will take you on a back-of-house tour
       and evaluation, you will experience            Conventions and Meetings Management   of an event venue to conduct your own             hotels and restaurants. You’ll speak with      is also a great way to find out about paid
                                                                                                                                                                                             and volunteer job opportunities available to      Positions include:
       every aspect of event management. The          Introduction to Event Management      site audit as you consider the logistics          industry management experts about their
                                                                                                                                                                                             event management students.                        • Event Manager
       project management skills you gain are         e-Commerce and Social Media           of a typical event. You will learn how to         business operations and management,
                                                                                                                                                                                                                                               • Event Producer
       easily transferrable to other sectors of       Event Management Project              manage event operations taking into               and see behind the scenes of banqueting        From Manly to Manhattan                           • Event Director
       business including marketing, business                                               consideration project, labour, risk, financial,   and conference rooms with back-of-house
                                                      Event Operations and Logistics                                                                                                         Our study tours are part of what makes            • Venue Manager
       development and public relations, giving                                             site and transport management issues              tours.
                                                      Event Practicum                                                                                                                        ICMS a global college with an international       • Exhibition Manager
       you a truly versatile degree.                                                        that are all part of an event manager’s job.
                                                      Event Production and Design                                                             Learn on location                              perspective. An overseas study trip like          • Conference Manager
                                                                                            By developing your own logistics manual                                                          our New York Study Tour will give you
                                                                                                                                              You’ll examine the décor, layout, signage,                                                       • Sponsorship Manager
       DEGREE STRUCTURE                               Exhibition Services                   for a simulated event and using industry                                                         unique access to some of the world’s most
                                                                                                                                              staffing and service at event venues                                                             • Festival Manager
       Duration: 3 years full time                    International Events                  software you will gain the skills you’ll need
                                                                                                                                              with field trips and lectures on location.     impressive locations. You will go behind          • Theming Consultant
        With a Bachelor of Event Management           Legal Issues for Event Management     to manage the logistics of any event.                                                            the scenes of world famous event spaces
       you will be industry ready. You will combine                                                                                           Inspecting and analysing the business                                                            • Banquet/Event Manager
                                                      Promotions and Sponsorship                                                              functions at event venues and completing       like Madison Square Garden and Radio              • Incentive Manager
       business and management studies,                                                     Event Practicum
       specialised event subjects and up to 1,200     Venue and Hospitality Operations      In your event practicum you have the              industry-based projects will reinforce         City Music Hall. With guest lectures and          • Wedding Organiser
       hours of industry training in 3 years of                                             opportunity to apply all your theoretical         everything that you have learnt in the         inside information from key event staff you
       full-time study (or equivalent part time).                                           knowledge and practical skills to a real          classroom.                                     will see behind the operations, staging and
                                                                                            event with a real client. You’ll work with                                                       logistics or prestigious hotels like the Plaza
                                                                                            your classmates to manage an event from                                                          and the New York Palace. You’ll have the
                                                                                            conception through to execution and                                                              opportunity to be part of New York Fashion
                                                                                            evaluation. You will work on high profile                                                        Week, getting first-hand knowledge of their
                                                                                            events like the Bear Cottage Christmas                                                           staging, logistics and operations.
                                                                                            Party or ICMS Celebrity Chef Dinner. You’ll                                                      Subject to minimum enrolments.
                                                                                            learn the practicalities of running an event
                                                                                            like site and risk management issues and
                                                                                            stakeholder management issues as well as
                                                                                            budget management, time management
                                                                                            and project management.

28                                                                                                                                                                                                                                                                                           29
Briony Baglin, Australia
                                                                                                                                                                Event Management Graduate, 2008
                                                                                                                                                                           Event Director, cievents

     What is your current role? Outline your          What career achievements are you                  I also ran an event in April 2013 for the        How has your ICMS degree contributed to              Tell us about your industry training placement      It was a brilliant experience where I met some
     professional experience.                         especially proud of?                              fashion label Ermenegildo Zegna, where 200       you achieving your professional goals?               My experience at the Four Seasons Hotel             amazing people and learnt everyday event
     I am an Event Director and look after large      I operated an event in July 2014 in the           journalists and members of the press were        My degree gives me credibility in the industry. It   Sydney was fantastic. I learnt so much about        management skills.
     international incentives and conferences with    position of 2IC for Flight Centre taking 3,350    brought to Australia from all over the world     is a must-have in order to get a job at cievents     five star standards and discipline in the           I also enjoyed the term five event. The practical
     a large team of people supporting me. In my      delegates to Macau from all over the world.       for their annual wool awards ceremony. We        so I can honestly say that without it I would        hospitality industry with regards to service,       side of the program gives you a more realistic
     role, I focus on development of our people,      My role involved recruiting and managing          had a number of A list celebrities attend the    not be where I am today. cievents respects           grooming and general day-to-day operations.         experience managing and executing an event,
     retaining incumbent clients and executing        all staff, inducting and training all staff and   awards and managed all logistics for the VIPs    the discipline of a degree qualification and the     I underwent a week-long extensive training          which is transferable to any job after you
     programs for cievents key client accounts.       assisting the program director on all tasks.      including chartering planes. This event was      theoretical knowledge provides a significant         induction program before beginning my               graduate.
                                                      The event was a huge success. I organised         run on a four-week turn around with very         head start when beginning in the industry in an      banqueting role. This is where new starters meet
     I started at cievents more than four years ago                                                                                                                                                                                                               What advice would you give to someone
                                                      flights, accommodation, food and beverage,        tough clients (one based in Milan and the        entry level role. It has also helped me to move      management and learn about the standards
     as an Event Coordinator supporting a team                                                                                                                                                                                                                    considering study at ICMS?
                                                      boat and car transfers, registrations, pool       other in Japan). I am very proud of this event   up more quickly within the company.                  in five star service in theory before practice. I
     of eight Event Managers and Directors. After                                                                                                                                                                                                                 Do your research and make sure the degree
                                                      parties, after parties, welcome night, half day   as it elevated my profile within cievents.                                                            stayed with the Four Seasons for just under two
     working for cievents for 18 months, in July                                                                                                         What were the major contributing factors                                                                 you want to study is the right one for you. Event
                                                      conference and a gala awards ceremony –                                                                                                                 years after my industry placement finished. I
     2011, I was promoted to Event Manager and                                                          I have also won three outstanding                to your decision to study at ICMS?                                                                       Management is a team focused industry and it
                                                      all in the space of 48 hours. Combine this                                                                                                              enjoyed the position and loved working with the
     in June 2012, I moved into a Senior Event                                                          achievement awards at cievents over the past     At the time I graduated from high school, there                                                          is very fast paced. It is important that you truly
                                                      with a language barrier, 3,500 fancy dress                                                                                                              team there.
     Manager role running larger programs and                                                           one and a half years for my contributions to     were very few respected degrees in event                                                                 understand what the degree/industry entails
                                                      costumes, a delegate app, a team of 25 staff
     taking on international programs with larger                                                       the company’s growth and success.                management. At a career day organised by             What were the highlights during your time           and be 110% sure that you just can’t live your
                                                      and a different time zone – it was exhausting
     teams working under me.                                                                                                                             my school, I found out about the ICMS Event          at ICMS?                                            life without being a part of it. Be prepared for
                                                      but watching it all unfold was a super proud
                                                                                                                                                         Management degree. The degree structure and          Industry experience was a highlight for me.         incredibly long hours and some very hard work
                                                      moment in my career.
                                                                                                                                                         the qualification you receive were very appealing    I learnt most of my skills on-site at the Four      but be excited for the amazing travel, brilliant
                                                                                                                                                         to me. I knew as soon as I graduated high            Seasons during my nine months of training.          learning experiences and wonderful people you
                                                                                                                                                         school that I wanted to attend ICMS.                                                                     will meet along the way.

30                                                                                                                                                                                                                                                                                                                     31
“The student body is truly culturally
     diverse, and I have learnt so much just
     being on campus. ICMS faculty, staff and
     students go out of their way to embrace
     students from all over the world, and
     this made a big difference to my student
     So, Yessica Indah Sari
     Bachelor of Hospitality Management

32                                              33
BACHELOR OF HOSPITALITY MANAGEMENT                                                                                                          In affiliation with the world-renowned César Ritz Colleges Switzerland we
                                                                                                                                                 deliver this exceptional hospitality management degree. The Bachelor of
     ICMS.EDU.AU/HOSPITALITY-MANAGEMENT                                                                                                          Hospitality Management blends the Swiss quality of hospitality with an
                                                                                                                                                 Australian flair for business. You will experience the best of traditional and
                                                                                                                                                 modern hospitality practice, gaining a superior hospitality education that is
                                                                                                                                                 internationally recognised and highly regarded.

       From a 5 star New York hotel to a              SUBJECTS OVERVIEW                          SUBJECT SNAPSHOT                                NEXT GENERATION                                   Be a hotel insider                              YOUR FUTURE
       sundrenched island resort, the ICMS            CORE SUBJECTS                              Hotel Management Simulations                    HOSPITALITY MANAGEMENT                            See inside the kitchens, banquet halls and      An ICMS Bachelor of Hospitality
       Bachelor of Hospitality Management could       Accounting Fundamentals                    Think you’ve got what it takes to design        From brewing the perfect coffee to visiting       backrooms of top hotels and restaurants.        Management can take you in many different
       place you anywhere in the world. Turn          Business Economics                         and run the best hotel? Compete with            a brewery, we want you to get out and             Our site visits will get you speaking with      professional directions, whether you
       your passion for professional service into a   Business Statistics                        other ICMS students and test your               experience the industry. ICMS degrees             industry management experts, learning from      would like to coordinate a conference or
       global career.                                                                            decision-making skills in a simulated but       focus on the next generation of education         the inside about the business operations        manage a multi-million dollar hotel. When
                                                      Career Planning and Strategy
                                                                                                 highly realistic environment. You will use      getting you job-ready by embedding                and management issues to be found in            you graduate with an ICMS degree, your
       Hospitality is one of the world’s biggest      Introduction to Human Resources
                                                                                                 advanced software that simulates hotel          industry training and practical experience        successful hospitality enterprises.             industry experience and blend of practical
       industries with job opportunities in almost    Managing People and Organisations
       every country. Hospitality managers are        Principles of Marketing                    operations including front office, the          into each degree. To be an exceptional                                                            and management training will see you ready
                                                                                                                                                                                                   Get a closer inspection
       in high demand and professionals are           Research Methods                           lodging cycle and the application of yield      hospitality manager you need to have a                                                            for an impressive career in hospitality.
                                                                                                                                                                                                   Get up close and professional as you
       needed to fill roles in hotels, function                                                  management principles in forecasting            sound knowledge of hospitality trends and                                                         Our graduates are working across the
                                                      Service Management and Innovation                                                                                                            examine food quality and presentation,
       centres, resorts, restaurants and airlines                                                demand. At first is sounds tricky, but it is    operations. The best way to do that is to                                                         globe in locations like Europe, USA, South
                                                      Strategic Management                                                                                                                         menu prices, uniforms, staffing, décor,
       around the world. ICMS will get you there.                                                a great way to get you thinking like a hotel    experience it first-hand.                                                                         America, Asia, Pacific Islands and other
                                                      Plus Applied Leadership                                                                                                                      layout, signage and service at different
                                                                                                 manager.                                        Here are some of the unique ICMS                                                                  exotic destinations. You could join them
                                                                                                                                                                                                   hospitality venues. On these field trips you
       ICMS and leading Swiss hotel school
                                                      INDUSTRY TRAINING                          Gastronomy                                      experiences that will get you out of the          will reflect on your classroom learning by      working in leading hotels and resorts,
       César Ritz Colleges wanted to create
                                                      Industry Training I                        Do you know that there is a relationship        classroom and into a successful career in         analysing different hospitality business        restaurants, conference centres and events
       a degree that would make sure our
                                                      Industry Training II                       between people, place, food and drinks?         hospitality.                                      functions in practice.                          companies around the world.
       graduates were at the top of their
       profession in hospitality management. The                                                 In Gastronomy, you will evaluate food           Cheers to a successful career                                                                     Positions include:
                                                                                                                                                                                                   A grand start to your career
                                                      ELECTIVE SUBJECTS                          and drink from both a social and cultural
       ICMS Bachelor of Hospitality Management                                                                                                   “We take the beverage component of                The Grand Dining Room is our fully licensed,    • Hotel Manager
                                                      4 elective subjects                        aspect. You will also learn about the role      hospitality very seriously but no one said you                                                    • Hospitality Operations Manager
       features the most comprehensive practical                                                                                                                                                   on-site restaurant that is open to the public
       training program in Australia.                                                            of taste, nutrition and obesity in relation     couldn’t enjoy it! We will guide you through                                                      • Food and Beverage Director
                                                                                                                                                                                                   and is as impressive as its name. You will
                                                      SPECIALIST SUBJECTS                        to diet and society. We will take you on        the world of beverages, from ingredients          perfect your hospitality food and beverage      • Accommodation Manager
       DEGREE STRUCTURE                               e-Commerce and Social Media                a gastronomy study tour to discover             and production, through to characteristic         skills as you train in the Grand Dining Room    • Hotel Sales and Marketing
       Duration: 3 years full time                    Gastronomy                                 modern trends and practices in hospitality,     aromas, flavour and systematic tasting. You                                                       • Guest Relations Manager
                                                                                                                                                                                                   and in the production kitchen.
       With a Bachelor of Hospitality                                                            food and culture.                               will gain a broad appreciation of alcohol and                                                     • Banquet Manager
                                                      Global Trends in Hospitality and Tourism
       Management you will be industry                                                                                                                                                             Real clients – real experience
                                                      Global Wine Tourism                        Operational Management and Cost                 its multi-faceted impact on our society and                                                       • Conference and Event Coordinator
       ready. You will combine business and                                                                                                                                                        Experience working at functions for real
       management studies, specialised                                                           Control                                         our culture.                                                                                      • Resort and Spa Manager
                                                      Hospitality Operations I (Food and                                                                                                           clients. You will manage the delivery of
       hospitality subjects and up to 1,200 hours     Beverage)                                  Engage with real clients on real hospitality    You’ll benefit from an inside look at the                                                         • Cruise Ship Hospitality Operations
                                                                                                                                                                                                   food, service and theming for clients like
       of industry training in 3 years of full-time                                              events. In this subject you will work closely   industry through experiences with Moët                                                              Manager
                                                      Hospitality Operations II (Bar                                                                                                               local communities, charities, government
       study (or equivalent part time).                                                          with your classmates to conceptualise,          and Hennessy, the 4 Pines Brewery, award                                                          • Sommelier
                                                      Management)                                                                                                                                  departments and private clients.
                                                                                                 plan and implement an event for up to 200       winning businesses and vineyard visits.                                                           • Hospitality Consultant
                                                      Hospitality Management Project
                                                                                                 guests. Working on weddings, functions,         Your practical application of this knowledge                                                      • Restaurant and Bar Owner/ Proprietor
                                                      Hotel Management Simulations
                                                                                                 dinners and conferences, you will gain          in menu design, cocktail mixology and
                                                      Introduction to Hospitality                first-hand experience in working for clients    profitability will give you fast track industry
                                                      and Tourism Management
                                                                                                 with high expectations. This is a real-world    knowledge.”
                                                      Organisational Management                  test of your project management and
                                                      and Cost Control                           teamwork skills.
                                                      Rooms Division Management
                                                      Rooms Division Operations

34                                                                                                                                                                                                                                                                                              35
we’re   going
         to make you a…                                                                                                                            Daniel Worsley, Australia
                                                                                                                                                   Hospitality Management Graduate, 2008
                                                                                                                                                   Front Office Manager, The Star

     What is your current role? Outline           I am proud to have worked as a                my industry training job at Four Seasons    Tell us about your industry training           What were the highlights during your     What advice would you give to
     your professional experience.                Night Manager and as Housekeeping             Hotel with such relative ease. Having       placement                                      time at ICMS?                            someone considering study at ICMS?
     I was recently promoted to Front Office      Manager. These roles are extremely            the Four Seasons Hotel on my resume         It was at the Four Seasons Sydney              The industry connections I have made     Do it! If you are serious about your
     Manager. I have been at The Star since       important within a hotel. Housekeeping        has helped my career progress more          where I worked for nine months as              with people from ICMS. Knowing           career and want to impress future
     2009 when I started as a Front Desk          is the largest workforce and cost for a       quickly.                                    a Front Desk Agent. It was a brilliant         people within your industry helps when   employers, study at ICMS. It is very
     Agent and have since held various            hotel. As Night Manager you learn to                                                      start to the industry as I could see how       looking for staff and in situations of   much the case of the ‘ICMS reputation
                                                                                                What were the major contributing
     roles. I was firstly a Night Manager,        back yourself especially in a casino                                                      the world’s best hotels work. I learnt         overbookings when you need alternative   precedes you’ when you walk into an
                                                                                                factors to your decision to study at
     then Assistant Front Office Manager,         and entertainment precinct. I was also                                                    invaluable lessons which stay with             options at good rates. During industry   interview. Within our industry, hospitality
     then Housekeeping Assistant Manager          nominated for the 2014 AHA (Australian                                                    me today as a guide to how I conduct           training an obvious highlight was        school students’ resumes get looked at
                                                                                                ICMS is known as the best hospitality
     and moved back to the Front Office as        Hotels Association) award for ‘Rising                                                     myself and the ideologies I have for my        meeting countless celebrities, pop and   first, and from all the hospitality schools,
                                                                                                school in Australia, and one of the
     Assistant Front Office Manager before        Star.’                                                                                    department. I learnt the best practices        rock stars and members of different      ICMS students get put straight to the top
                                                                                                leading hospitality schools in the world.
     this promotion.                              How has your ICMS degree                      I wanted a long successful career in the    for service, staff motivation, hotel           royal families.                          of the pile. Study at ICMS, it does make
                                                  contributed to you achieving your             hotel industry and I knew that studying     structure and in delivering personalised                                                a difference.
     What career achievements are you
                                                  professional goals?                           with the best would lead to working in      service in the hope of exceeding guest
     especially proud of?
                                                  ICMS was instrumental in getting my first     the best hotels.                            expectations. After my placement, I
     I’m very proud to be a Front Office
                                                  step in the industry door. If it wasn’t for                                               was asked to stay on causally while
     Manager for a five-star hotel. It’s a role
                                                  ICMS I would not have been able to get                                                    completing my final year at ICMS. I did
     that is especially hard to achieve.
                                                                                                                                            so as Front Desk Agent and Concierge.

36                                                                                                                                                                                                                                                                                 37
“ICMS lecturers know what they are
     talking about, and are happy to share that
     knowledge! I feel confident going into my
     career knowing that I have had the best
     start possible.”
     Laura Behrens
     Bachelor of International Tourism

38                                                39
BACHELOR OF INTERNATIONAL TOURISM                                                                                                          ICMS is a five time winner of the NSW Tourism Award for Excellence in
                                                                                                                                                Tourism Education. Channel your adventurous spirit, business acumen
     ICMS.EDU.AU/INTERNATIONAL-TOURISM                                                                                                          and desire for travel into a rewarding career. As an international tourism
                                                                                                                                                professional you will be responsible for the management, promotion and
                                                                                                                                                marketing of destinations around the world.

       Channel your adventurous spirit, business      SUBJECTS OVERVIEW                           SUBJECT SNAPSHOT                              NEXT GENERATION                                    Real clients – real experience                   wine tourism from an operator’s perspective,
       acumen and lust for travel into a rewarding    CORE SUBJECTS                               Destination Sales and Marketing               INTERNATIONAL TOURISM                              Manly is the perfect location to study           proposing improvements for the
       career. As an international tourism                                                        When marketing a destination you need to      From managing an island resort to helping          international tourism, after all it is one of    sustainability of wine tourism in the region.
                                                      Accounting Fundamentals
       professional you will be responsible for the                                               get inside the mind of the tourist and use    clients complete their travel dreams, ICMS         the world’s best tourist destinations. As        Subject to minimum enrolments.
                                                      Business Economics
       management, promotion and marketing of                                                     this insight to make strategic decisions.     will provide you with a superior education         a volunteer at some of Manly Council’s
       destinations around the world.
                                                      Business Statistics
                                                                                                                                                in international tourism theory and practice       most popular events like the annual Food         YOUR FUTURE
                                                                                                  In Destination Sales and Marketing you
                                                      Career Planning and Strategy                                                                                                                 and Wine Festival and the Jazz Festival          A career in international tourism can be
       In the Bachelor of International Tourism                                                   will study a range of topics from the         that will prepare you for a leadership role.
                                                      Introduction to Human Resources                                                                                                              you will experience international tourism in     as exotic and colourful as its destinations.
       you will focus on a range of tourism                                                       psychology of purchase decisions to           Our ICMS International Tourism degree
                                                      Managing People and Organisations                                                                                                            practice. Our students work closely with         Understanding what motivates tourists
       considerations from accommodation and                                                      strategic marketing planning. You will        focuses on the next generation of education
                                                                                                                                                                                                   Manly Council and, in 2013, were part of         and meeting their needs can be both
       food and beverage to government policy,        Principles of Marketing                     review data from tourism case studies         that gets you job-ready by embedding
                                                                                                                                                                                                   the team behind the newly launched Hello         emotionally and financially rewarding. When
       facilities management and sustainability.      Research Methods                            and consider factors such as positioning,     industry training and practical experience
                                                                                                                                                                                                   Manly Information Centre. Our students           you graduate with an ICMS Bachelor of
       With specialist subjects in areas such as      Service Management and Innovation           branding, traditional and online marketing    into your degree. To be an exceptional
                                                                                                                                                                                                   were involved in the operation planning for      International Tourism, your award-winning
       Global Wine Tourism and e-Commerce                                                         tools to identify and design your own sales   tourism professional you need to have
                                                      Strategic Management                                                                                                                                                                          education and blend of industry experience
                                                                                                  and marketing initiatives.                    sound knowledge of the industry in practice.       this official visitor centre for Manly, giving
       and Social Media you can shape your            Plus Applied Leadership                                                                                                                      advice on what should be in the centre and       and management training will turn your
       degree around your professional interests.                                                                                               Here are some of the unique ICMS
                                                                                                  Destination Management Issues                                                                    planning the website.                            passion for travel into a successful career.
       The professional expertise of our teaching     INDUSTRY TRAINING                                                                         experiences that will get you out of the
                                                                                                  Whether it is political unrest, rising sea                                                                                                        Many of our graduates are working
       staff will ensure that you develop the in-     Industry Training I                                                                       classroom and into a successful career in          Networking opportunities
                                                                                                  levels or increased development, there                                                                                                            across the globe in locations like Europe,
       depth industry knowledge and practical         Industry Training II                                                                      international tourism.                             At ICMS we are a community. ICMS
                                                                                                  are many ways that the natural and                                                                                                                USA, South America and Asia. Our
       experience to be an industry leader in                                                                                                                                                      graduates continue to be part of our
                                                                                                  built environments can be impacted by         Close encounters with Sydney icons                                                                  ICMS Bachelor of International Tourism
       international tourism.                         ELECTIVE SUBJECTS                                                                                                                            community, visiting our students on campus
                                                                                                  change. In Destination Management             Every year millions of tourists come to iconic                                                      graduates work in leading hotels and
                                                      4 elective subjects                         Issues, you will learn how to analyse                                                            and sharing their experiences of life in
       DEGREE STRUCTURE                                                                                                                         Sydney landmarks like the Sydney Opera                                                              resorts, government organisations and travel
                                                                                                  these variables and consider the future                                                          industry. This is your opportunity to learn
       Duration: 3 years full time                                                                                                              House and Sydney Tower, but few have the                                                            companies in Australia.
                                                      SPECIALIST SUBJECTS                                                                                                                          about the careers of our graduates and find
       With a Bachelor of International Tourism                                                   sustainability of destinations and the        chance to go behind the scenes. Your ICMS
                                                      Attractions and Resort Operations                                                                                                            out more about how they achieved their           Positions include:
       you will be industry ready. You will                                                       tourism industry. You will learn about the    site visits will take you to some of Australia’s
                                                                                                                                                                                                   success. It is also a great way to find out      • Guest Relations Manager
       combine business and management                Destination Management Issues               concepts of crisis management and the         most popular international attractions. You’ll
                                                                                                                                                                                                   about paid and volunteer job opportunities       • Resort Manager
       studies, specialised international tourism     Destination Sales and Marketing             appropriate strategies to assist a tourism    learn about visitor facilitation, speaking
       subjects and up to 1,200 hours of industry                                                                                                                                                  available to International Tourism students.     • Airline Operations Manager
                                                      e-Commerce and Social Media                 organisation or destination in crisis. You    directly with industry experts about their
       training in 3 years of full-time study (or                                                                                                                                                                                                   • Travel or Tourism Consultant
                                                      Environmental Planning and Sustainability   will write a tourism journal article based    business operations and management.                Study with your suitcase
       equivalent part time).                                                                                                                                                                                                                       • Tour Wholesaling and Operations
                                                                                                  on your research of a current issue of your   You’ll visit NSW Parliament House, a               Our study tours are part of what makes
                                                      Facilities Management                                                                                                                                                                         • Tourism Bureau Manager
                                                                                                  choice.                                       tourist attraction in its own right, and see       ICMS a global college with an international
                                                      Global Trends in Hospitality and Tourism                                                                                                                                                      • Regional Destination Manager
                                                                                                                                                where tourism policies go through State            perspective. Previously our international        • Destination Development Manager
                                                      Global Wine Tourism                         Global Trends in Hospitality and
                                                                                                                                                Government.                                        study tours have included a trip to
                                                      International Tourism Project               Tourism
                                                                                                  The physical, cultural and economic                                                              Siem Reap, Cambodia’s largest tourism
                                                      Introduction to Hospitality and Tourism                                                   A world class world view
                                                                                                  aspects of destinations can differ                                                               destination, to understand the tourism
                                                      Management                                                                                When you study Attraction and Resort
                                                                                                  vastly across the globe. Global                                                                  industry within a developing country and
                                                      Tourism Governance and Policy                                                             Operations your guest lecturers will include
                                                                                                  Trends in Hospitality and Tourism is                                                             its impact on the economy. ICMS also runs
                                                                                                                                                world-class experts in the tourism industry.
                                                      Tourism Technology and Service                                                                                                               study tours to New York so students can
                                                                                                  a comprehensive examination of the            Fijian and Thai tourism operators will give
                                                      Innovation                                                                                                                                   gain insight into one of the world’s most
                                                                                                  similarities and differences between          you inside information on the business
                                                                                                  worldwide destinations. This will prepare                                                        visited cities. Closer to home, a visit to
                                                                                                                                                aspects of tourism operations. You’ll learn
                                                                                                  you for a global career and also help you                                                        the Hunter Valley as part our Global Wine
                                                                                                                                                from international destination marketers and
                                                                                                  to understand the current and predicted                                                          Tourism subject will have you experiencing
                                                                                                                                                resort operators.
                                                                                                  trends in the international tourism market.

40                                                                                                                                                                                                                                                                                                  41
You can also read
NEXT SLIDES ... Cancel