2018 prospectus - GOstralia!
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S Y D N E Y AUSTRALIA 2018 prospect u s
WELCOME TO ICMS
About Sydney 4
About us 6
Gateway to success 8
Your backyard - Manly 10
Your classmates 12
Meet your predecessors 14
Your classes 16
COURSE INFORMATION
ICMS is leading next generation education 18
Bachelor of Business Management 20
Bachelor of Event Management 26
Bachelor of Hospitality Management 32
Bachelor of International Tourism 38
Bachelor of Property (Development, Investment and Valuation) 44
Bachelor of Sports Management 50
Postgraduate degrees 56
Aspire Institute – Your pathway to ICMS 58
Exchange programs 62
The best industry training program in Australia 64
STUDENT LIFE
Your support network 68
Student clubs and associations 70
Where to live in Sydney 72
APPLYING TO ICMS
Scholarships 74
Applying as an international student 80
Applying as a domestic student 81
Entry requirements 82
Invest in your future 84
Important dates 85
Connect with us 86
Contact us 88
Application forms 90
Useful websites 95
a
welcome to Sydney
Sydney, one of the world’s most Culture Climate Cost of living and working in Sydney As an international student you are able Getting around
liveable cities Australia prides itself on being the country Known for its blue skies and sunshine, The cost of living in Sydney really to work in Australia for up to 40 hours per ICMS is located 17 minutes by fast
Home to the iconic Opera House and of the ‘fair go’. This means we value Sydney has a mild and pleasant climate. depends on the lifestyle you lead. If you fortnight (two week period), with unlimited ferry from the city of Sydney. The public
Harbour Bridge, Sydney is one of fairness and common courtesies. Waiting Our mid-winter temperatures rarely fall like extravagance you might spend a little hours during ICMS vacation periods. transport system in Sydney includes
the world’s most attractive cities for patiently for your turn in a queue and using below 10ºC (50ºF) while mid-summer more on luxuries, but for the more modest ICMS international students completing ferries, trains and buses. Trains operate
international visitors. Ranked as one of ‘please’ and ‘thank you’ will go a long way temperatures can occasionally reach 36ºC budget there are many free and low cost their industry training placement are regularly in the city and tickets can be
the world’s most liveable cities, Sydney with most Australians. Another popular (97ºF) with 22ºC (72ºF) the average. activities to enjoy in Sydney. As an outdoor eligible to work full time during this training purchased from booths or machines at
is the gateway to New South Wales. Our Australian expression is ‘no worries’ city, Sydney has countless beaches, period as the work placement is a subject railway stations. The closest railway station
world-class attractions, golden beaches, because Australians generally are a pretty national parks, and sporting fields to keep within their degree and does not have the to Manly is at North Sydney, accessible
pristine national parks and unique cultural laid back people. We have a cheeky you entertained without spending a cent. same restrictions. For more information on by bus. The easiest way to get around on
experiences will make study in Sydney an sense of humour and a relaxed attitude The cost of living in Sydney compares your visa privileges, visit public transport, however, is to purchase
experience unlike any other. about most things in life. However, there with many European and Asian cities. www.border.gov.au an Opal card (opal.com.au). This covers
is one thing that nearly all Australians are We recommend a minimum budget of travel on combined forms of transport
extremely passionate about – sport. If you $19,830 per year for living expenses around Sydney, including trains, ferries
talk to an Aussie about their favourite sport (not including tuition) for our international and buses. No matter how much you
you could make a friend for life. Along with students. travel, you won’t pay more than $60 per
a thriving arts scene, beachside lifestyle, week using an Opal card.
and cosmopolitan dining experiences, live
sporting events are a large part of life in
Sydney.
4 5
your
home new
The International College of
Management, Sydney (ICMS) is a
leading management college, offering a
balance of management and practical
training within a culture of innovation and
entrepreneurialism. We are a community
of scholars, industry professionals and
At ICMS, you won’t just be part of the
crowd. Our class sizes are smaller than
most universities. This gives our students
a more personal learning experience.
Students come to our stunning Manly
campus from across the globe. This
international learning environment
St Patrick’s has produced many leaders
of distinction including Cardinals Gilroy,
Freeman, Cassidy and Clancy along
with 41 bishops. Australia’s former Prime
Minister, Tony Abbott, was also a student
of St Patrick’s Seminary. St Patrick’s
College is now a centre for excellence
students working together to produce adds a global context to the classroom of a different kind. In 1996, ICMS was
leaders in business, events, hospitality, experience, preparing students for future established as a specialised college of
international tourism, property and international careers. education. Today, ICMS has more than
sports management. Recognised as 1,300 students from around the world.
Our beautiful campus has a prestigious
management specialists, we have world-
history as the former site of St Patrick’s
class academics from across the globe
Seminary. The ICMS building with its
and the best industry training program
Gothic style and romantic central bell
in Australia.
tower holds a commanding position
overlooking the azure of Sydney Harbour
and the Pacific Ocean. The entire estate
covers 20 hectares of parkland.
6 7
gateway
At ICMS we are connected – with industry
and with each other. Our approach to
work-integrated learning, emphasis on
professionalism and our comprehensive
industry training program will take your
education beyond the classroom and
provide the foundations of a successful
career. Our college is a community
of aspiring professionals, and it is our
to
experience
success
Quality teaching and learning
At ICMS you learn directly from industry
experts. Our teaching staff are passionate
educators with extensive industry
experience. They are committed to the
teaching and learning of our students,
delivering a challenging, engaging and
cutting-edge education. At ICMS you will
world’ work with a strong academic
foundation. All our undergraduate degrees
include a work placement component
called industry training. At ICMS you will
work within your industry for up to nine
months giving you a distinct edge over
other graduates. Our industry training
program will prepare you for your future
career in your chosen field of study. Read
we also care about your emotional
wellbeing. Our academic and personal
support services are available to you to
ensure that your student experience truly
is incredible. Read more about the ICMS
student experience on pages 68 -73.
Emphasis on professionalism
Our dedication to professionalism begins
An international education
- Diverse multicultural learning
environment
At ICMS we will connect you with the
world. We are a global college with
international students and graduates.
When you study at ICMS you are part of a
diverse multicultural learning environment
allow you to study at both ICMS and a
selected partner institution and qualify for
a Bachelor degree from each institution.
We have many partner institutions in
countries in Europe and America including
Johnson & Wales University (USA), San
Francisco State University (USA), César
Ritz Colleges (Switzerland) and a number
of universities in Germany.
when you first walk on campus. As and you will have opportunities to develop
mission to make that professional experience our next generation education. more about our unique industry training
management specialists we deliver and an extensive network of friends and Global alumni community
transition a smooth one. This is done We believe in a curriculum that prepares program on pages 66-69.
expect high standards of professionalism contacts with classmates from more than Successful careers start at ICMS. There
by working closely with you throughout you for professional success, blending
Incredible student experience at ICMS across our ICMS community. As an ICMS 40 countries. This adds to the global are more than 4,300 ICMS graduates
your degree. At ICMS your student a thorough understanding of theoretical
ICMS is not just a college, it is a student you will dress in business attire context of your education, preparing working around the world, many working
experience will be unique. You’ll earn principles with innovations in hands-on,
community. At ICMS you will have the when you come to class. Impressions you for your career in an increasingly in impressive roles at international
your qualification in a friendly, multicultural practical education. This is supported with
opportunity to immerse yourself in all are important in the workforce and this is international workforce. organisations. As an ICMS graduate, you
environment at one of the world’s most industry training and our practical learning
aspects of student life. You will find one of several ways that we train you for - International study opportunities will have access to an online community
stunning campus locations. environments such as the ICMS Grand
student-led clubs and societies, sporting your management career. Our industry If you love travel, our study abroad of alumni with international opportunities
Dining Room, our collaborative student
teams and an enviable social and events partners have told us that our students and exchange programs can send you to network and form professional
work spaces, library, and computer and
calendar. We organise activities such and graduates stand out from the crowd overseas to study at one of our partner partnerships. Read more about our alumni
mobile technology.
as surfing trips, skiing trips and theatre because of their professional behaviour institutions. Your overseas study will be community on pages 14-15.
Unique industry training program visits to help students take advantage of and presentation. It’s all part of preparing fully accredited to your ICMS degree. Our
At ICMS we believe that the best learning everything Manly, Sydney and Australia you for your future career. international double degree programs
experience combines practical ‘real- have to offer. Like any good community,
8 9
Legend
Sydney
I ICMS Student City
Services Centre
ICMS shuttle bus City Campus
Ferry route
Distance from city to Manly
30 mins by car
17 mins by ferry
Little Manly Cove
Manly Wharf
Add
i
Little Manly
son
Beach
Rd
de
na
pla
s
Stuart St s tE
We
your backyard
Wood St
Rd
East Esplanade
ey
t I
dn
O sborne S Wh
Sy
is tle Be
Centre
rS lg r
fo t av
ICMS In eS
Rd
Sydney Harbour
Precinct)
High St t
each
National Park
Darley Rd
o
ins B
The Cors
ICMS Main
g
Coll
Campus
Ashburner
It would be hard to find a college in a
in
Getting to ICMS By car
pp
more spectacular location than ICMS. Regular transport services to ICMS are Free parking is available on campus for
(Sho
North Steyn
To the north of the College, there are available via Sydney ferries, buses and our ICMS students and visitors. Steyne e
South
St
spectacular views of the Pacific Ocean taxis.
By ferry
stretching to the New South Wales
On foot The most scenic way to travel to ICMS is
Central Coast. To the south, you can see
ICMS is a short stroll from the centre of by ferry. Fast ferries travel between Manly
sweeping views of legendary Sydney
Manly. After class, wander to the beach and Circular Quay in the CBD and take
Harbour.
and study with sand between your toes. just 17 minutes each way. Or you can take
Manly Beach
The historic site of the ICMS main campus a little more time to enjoy the view. The
ive
e
By bus rad
Dr
is surrounded by 20 hectares of parklands normal ferry service leaves approximately Pa
sh
ICMS runs a free regular shuttle bus
ine
efi
and is a short walk to Manly beaches, every half hour from Circular Quay (Wharf
Mar
Blu
service during teaching weeks for ICMS
cafés, shops, restaurants and night life. 3) or Manly and takes 30 minutes. Visit
e r St
students from the main Manly precinct up
the Manly Fast Ferry and Transport NSW
Bow
ICMS is also close enough to the city – to our campus.
websites for more information.
17 minutes by fast ferry – for visits to art
Sydney buses operate regularly around
galleries, museums, the best city shops, But this is Manly, you could travel to
Manly and can transport you to regions
the historic Rocks area, and Sydney’s ICMS by bike, skateboard, roller skates
across Sydney. For travel maps and
famous Opera House. or scooter. You won’t look out of place
timetables visit the Sydney Buses website. Shelly Beach
as you roll along the palm lined Manly
esplanade.
10 11
your
classmates
ICMS is not just a college, it is a community.
With over 1,300 students from more than 40
countries, our student population is smaller than
most universities. This is the perfect environment
for meeting new people and forming lifelong
friendships and professional partnerships.
12 13
meet your predecessors
Successful careers start at ICMS. As an ICMS graduate you will join more than 4,300 of your predecessors who have found career
success working in Australia and around the world.
ICMS graduates continue to be part of our community, visiting our students on campus and sharing their experiences of life in industry.
As an ICMS graduate, you will be part of an international network of professional and personal contacts, connected online with a shared
passion for service management and professional success. Catch up with former classmates, find out more about upcoming reunions
and keep up to date with the latest developments at ICMS when you graduate to our Global Alumni Community.
We are very proud of the achievements of our ICMS graduates. Their ICMS experience and determined ambition have helped them
secure impressive roles in premium international organisations. It is time to meet your predecessors…
Adi Gulati Business Solutions Specialist
James Brady Account Executive
Oracle
LinkedIn
Sports Management Graduate, 2013
Business Management Graduate, 2013
Peter Wood Part Owner
Rob Dudley Business Development Manager Bent Fork and Cinque e Mezzo Pizza
Kent Anderson Managing Director D2C Property Management Graduate, 2011
Raise the Bar Sports Management Graduate, 2011
Hospitality Management Graduate, 2007 Harry Webb Retail Leasing Negotiator
CBRE
Gemma Allen Consumer Business
Property Management Graduate, 2013
and Events Assistant
Wests Tigers Rugby League Football Club
Sports Management Graduate, 2013
Briony Baglin Event Director Martina Vitulli Sales Coordinator Anna Meredith Event Manager Cliff Mann Regional Account Manager
cievents Starwood Hotels and Resorts Shangri-La Hotel Veeam Software
Event Management Graduate, Hospitality Management Graduate, 2012 Hospitality Management Graduate, 2009 International Tourism Graduate, 2010
2008 Fernando Motti Catering And
Sustainability Manager
Sydney Festival
Event Management Graduate, 2007
14 15
classes
your
At ICMS we are dedicated to your education. We motivate you to think critically
and be an active participant in the learning process. You will test your theory
in real-world learning environments including our renowned industry training
program and integrated learning spaces. We are not afraid to break new ground
to ensure that our curriculum and research is relevant, practical and visionary.
Small classes equal better learning opportunities. Our class sizes generally have
between 20 to 30 students. Working in small, collaborative groups is the best
way for you to gain a deeper understanding of your course content. It is part of
what makes ICMS a community.
You will learn directly from industry experts. The collective expertise of our
teaching faculty spans industries, countries and careers. They all share one goal,
to deliver a transformative educational experience to ICMS students.
16 17
100%
of our
degre
e st
gradu udents
indus a
try ex te with
perie
nce
TOP 1
Overa
ll gr
HIGHEaduate employme
alm
of our ost
st
with a udents gra
90% for
Austr overall em
alian
Highe ployment
0 Austr
QILT 2
alian
O16 S
R TH
Unive AN T
urvey rsitie
s*
nt rat
H EG
e
* 8
r Edu i
job in
t
duate cation n
Intern
al gra
h e i r field* QILT 2
O16
**
duate Surve
su
rvey 2 y
016
Leadi
n
Progr g Industry
am In T
Austr raining
alia
next
generation
education
At ICMS we are at the forefront of In Hospitality Management you will This is next generation education that
next generation education. This is our perfect your skills in our very own Grand gets you in the workforce before you’ve
commitment to providing you with a Dining Room and production kitchen. In even graduated. At ICMS we train
curriculum that incorporates rigorous International Tourism you will work with management leaders. You’ll leave us with
academic study with comprehensive Manly Council on international tourism a strong understanding of business and
professional experience and an events like the Food and Wine Festival. management principles, hundreds of
exceptional industry training program. As a Sports Management student you hours of industry training and countless
will learn how to juggle media and sports hands-on experiences. You’ll have
In addition to your extensive industry
personalities for real sporting events. In everything you need to succeed in
training, practical experiences will
Property you will learn how to renovate business management. The rest is up to
reinforce your classroom learning,
buildings and in Business Management you.
regardless of your degree. As an Event
you will go on site visits with our industry
Management student you will stage
partners to learn first-hand from the best
events from concept to completion.
in the business.
*June 2016 Internal Graduate Survey.
** QILT, The Quality Indicators for Learning and Teaching Graduate Survey 2016. Overall Employment is defined as the proportion of graduates who were employed four months after
18 completing their course (full-time, part-time or casual), as a percentage of those who were available for employment. 19“At ICMS, the social aspect of being a
student was taken seriously, with loads
of activities on offer to meet fellow
students and make lifelong friends.”
Nathan Novacek
Bachelor of Business Management
20 21BACHELOR OF BUSINESS MANAGEMENT At ICMS we are connected with industry. With in-depth knowledge of
business and management principles, up to 1,200 hours of industry training,
ICMS.EDU.AU/BUSINESS-MANAGEMENT and your choice of specialisation, an ICMS Bachelor of Business Management
has everything you need to dominate as a leading business professional.
Business management professionals are SUBJECTS OVERVIEW SUBJECT SNAPSHOT WITH SUBJECTS Retail Marketing
the people who get things done. They CORE SUBJECTS Career Planning and Strategy SPECIALISING IN Retail marketing is a dynamic business.
oversee the performance of teams and Successful and satisfying careers You can choose to specialise in one of three Technological, economic and social change
Accounting Fundamentals
operations to maximise a company’s don’t just happen. Learn the concepts, highly sought after areas of industry. Your influences consumer behaviour. Retail
Business Economics
potential. Business management techniques, tools and processes to plan specialisation will appear on your academic marketers must continually employ new
Business Statistics tactics and strategies to secure sales and
professionals also work in not-for-profit and implement the career you want. With transcript when you graduate. Alternatively,
organisations to improve performance Career Planning and Strategy you can choose to study a range of subjects generate consumer loyalty. Retail Marketing
an emphasis on linking theoretical and
outcomes. To achieve this they need Introduction to Human Resources empirical research with practical lifelong across the spectrum of business electives. at ICMS has been developed in partnership
to be skilled in all areas of business Managing People and Organisations skill development, you will learn the best with leading industry professionals. It
Entrepreneurship examines consumer behaviour, retail
including sales and marketing, accounting Principles of Marketing career management strategies for your
Entrepreneurs are made, not born. You can technology, advertising, e-commerce, social
and finance, human resources, Research Methods work style, interests and personality.
develop the tools and the skills to become an media, buying and logistics, and visual
communication and negotiation, legal Service Management and Innovation economic innovator, to think creatively, and merchandising. Retail growth is critical to the
issues and leadership. Every organisation Strategic Management
Strategic Management to balance opportunity against risk. In the
in every industry requires management Learn how to approach complex and global economy, and to the sustainability of
Plus Applied Leadership Entrepreneurship specialisation you will learn every retail business. Retail marketing is ideal
professionals. This makes Business strategic business challenges from the
to identify and exploit business opportunities for careers in marketing, merchandising,
Management one of the most versatile cross-functional and multi-dimensional
INDUSTRY TRAINING and manage business growth. You will
and rewarding careers available to you. perspective of the general manager. You store management and buying.
Industry Training I learn how to build, promote, and manage
The Bachelor of Business Management will learn how to analyse a firm’s internal
Industry Training II your own businesses by understanding YOUR FUTURE
is highly regarded by the professional resources and capabilities along with how
the processes used by start-ups and At ICMS we train you to be a leader in
services industry. Your Business to examine the various components of a
BUSINESS ELECTIVE SUBJECTS rapid growth small firms as well as large business management. When you graduate
Management degree at ICMS is a well- business’ external industry and macro-
Choose 6 elective subjects from a corporations and non-profits. with an ICMS Bachelor of Business
rounded qualification with opportunities for environments. Once you can do this,
specified list of 10. you’ll know how to develop appropriate Marketing and New Media Management Management you will have transferable skills,
in-depth study in a professional services
strategies with which to pursue As groups share, sell and swap goods industry experience, and in-depth knowledge
sector of your choice. Your core subjects
SPECIALISATION SUBJECTS sustainable competitive advantage in and information via the digital world, there of business management principles in
are supplemented with business electives
Complete 8 subjects from one of the domestic and international markets. are new opportunities and challenges practice. This will see you ready for a career
and specialist industry electives in a range
following specialisations and this will for marketers. New media has seen a that spans industries and continents. You
of study areas. Choose all your electives
appear on your transcript. Consumer Behaviour power shift in the way consumers and can work in a multinational company locally
from one specialist major area to have a
Success in the marketplace depends retailers relate. With a greater public voice, or take your new found skills and experience
specialisation named on your academic Entrepreneurship on a company’s ability to attract, satisfy consumers are taking a more active role around the world.
transcript.
Marketing and New Media Management and retain its customers. To grow, in their purchase decisions. Any business Positions include:
Retail Marketing the business must reinvent itself in involved in marketing requires the tools,
DEGREE STRUCTURE • Business Analyst
Or the eyes of the consumer, adapting tactics, strategies, and processes needed to
Duration: 2.75 years full time • Business Development Manager
quickly and flexibly to changing needs create, track, and manage new media. Learn
With a Bachelor of Business Management Choose any 8 ICMS undergraduate • Entrepreneur
and circumstances. Understanding to make the technology work for you with
you will be industry ready. You will subjects to gain a generalist business • Management Consultant
what products and product attributes integrated traditional and digital marketing
combine business and management qualification. • Marketing Manager
customers currently desire, and what communication strategies.
studies, specialised business subjects and • Retail Account Manager
they may desire due to emerging social
up to 1,200 hours of industry training in • Sales Representative
trends, keeps businesses at the leading
2.75 years of full-time study (or equivalent
edge of consumer behaviour and product
part time).
research. Learn the skills to understand
You can choose to complete a Business consumers as buyers so you can manage
degree or specialise in: Entrepreneurship, product portfolios efficiently.
Marketing and New Media Management,
or Retail Marketing.
22 23James Brady, Australia
Business Management Graduate, 2013
Account Executive, LinkedIn
What is your current role? Outline your How has your ICMS degree What were the highlights during your
professional experience. contributed to you achieving your time at ICMS?
I am an Account Executive for LinkedIn. professional goals? I was awarded a scholarship covering
I drive new business sales by partnering My ICMS degree gave me great my first two years of tuition. I was also
closely with small businesses to help them foundations in business, preparing me both a Student Ambassador and led the
use LinkedIn strategically to source and academically and professionally to succeed Residential Assistant (RA) team as the
attract the best talent to their organisation. in the high performance world of consumer Senior RA in my final term. By far the
Prior to LinkedIn I worked in the Domestic and enterprise technology. The lecturers’ biggest highlight for me was working part
Development department for ICMS part passion and real-world experience guided time for the College for the majority of
time whilst studying my degree. me to the path I wanted to take, and my time there – giving me real business
the extracurricular activities gave me the experience before I had even graduated.
What career achievements are you
business leadership skills needed to thrive
especially proud of? What advice would you give to
early in my career.
My biggest career highlight so far was someone considering study at ICMS?
joining LinkedIn, the world’s largest What were the major contributing Get involved as much as you can in
professional network, after graduating. factors to your decision to study at everything on offer. ICMS gives you the
I was selected for the role based on ICMS? opportunities not only to study a degree, but
my ICMS qualification and experience The main factors were the specialised also to develop as a future business leader.
working in the Development Team for the subjects you can study while doing
College. At LinkedIn, I have been able to a general business degree. Also the
successfully support the business with my opportunity to be a part of a community
knowledge and skills gained at ICMS, and that takes preparing you for success
was promoted into an Account Executive seriously. The location and reputation didn’t
role. hurt either!
24 25“Being taught by lecturers up to date with
the latest trends in the industry makes
such a difference. It was great being able
to enjoy my student experience while
working towards a degree that will help
me so much further down the line. I will
never forget my time at ICMS!”
Kristen Hargreaves
Bachelor of Event Management
26 27BACHELOR OF EVENT MANAGEMENT The ICMS Bachelor of Event Management is your backstage pass to a
professional business career in event management. From business events
ICMS.EDU.AU/EVENT-MANAGEMENT including meetings, exhibitions and conferences to social events including
weddings, festivals and fashion parades – a professional event manager can
make any event look seamless.
When you study one of Australia’s best SUBJECTS OVERVIEW SUBJECT SNAPSHOT NEXT GENERATION Real clients – real experience YOUR FUTURE
event management degrees at ICMS, CORE SUBJECTS Production and Design EVENT MANAGEMENT Can you visualise the perfect event from Event managers have the skills and
you will learn the strategic management, Event managers often have a flair for the Whether you have an international start to finish? Can you convince a client of expertise to make any event look
Accounting Fundamentals
practical and personal skills that will make creative. Production and Design is where conference in your sights or specialist your vision? Can you plan a budget? How easy. Composed under pressure, an
Business Economics
you an outstanding event professional. you will harness that creativity to win over wedding receptions a little closer to home, will you manage under pressure? Working extraordinary event manager seamlessly
Business Statistics with clients you will stage an event from
Our close connections with industry and a real client and to develop the design and ICMS will provide you with a superior brings together all the key elements
our reputation as event management Career Planning and Strategy education in event management theory concept to completion. Applying all that you required to create an outstanding guest
production elements of your event. Starting
experts will give you the start you need Introduction to Human Resources with promotion you will experiment with and practice that will prepare you for a have learnt in the classroom to a real-world experience. At ICMS we are in the business
to excel in your career. From business Managing People and Organisations scriptwriting, voiceover, copyediting, and leadership role. ICMS degrees focus on the experience with real clients will train you for of training extraordinary event managers.
events including meetings, exhibitions and Principles of Marketing the social media campaigns needed to next generation of education getting you the demands of industry. Through our solid
Our graduates are experts in event
conferences to social events including Research Methods create a sought-after event. You’ll sharpen job-ready by embedding industry training volunteer program with high profile events,
management principles, are technically
weddings, festivals and fashion parades your technical skills and learn production and practical experience into each degree. you can also build experience and industry
Service Management and Innovation skilled, and have a working experience
– a professional event manager can make aspects like audio visual, lighting, sound To be an exceptional event manager you exposure across a range of industry
Strategic Management of the industry. Our Bachelor of Event
any event look seamless. and staging, room layouts and special need to have a sound knowledge of the sectors: arts, fashion, sports, corporate and
Plus Applied Leadership Management graduates are trained to be
effects. A field trip to a staging company events industry in practice. The best way to community.
When you study with us you experience professional leaders.
will offer you an interactive experience in do that is to experience it first-hand. Eventful networking
our next generation education. At ICMS INDUSTRY TRAINING As your career develops, combining your
we believe in a curriculum that blends a Industry Training I event staging. At ICMS we are a community. ICMS
Backstage pass knowledge and experience with a personal
thorough understanding of the theoretical Industry Training II Operations and Logistics Site visits to a range of venues will get graduates continue to be part of our interest such as sport, business, arts or
principles of management with innovations Site visits, event plans and a thorough you thinking like an event manager as community, visiting our students on culture could lead to a wide range of new
in hands-on, practical education. You will ELECTIVE SUBJECTS working knowledge of event operations you conduct site audits and consider the campus and sharing their experiences of and fascinating career directions. Many of
manage real events with real clients. From 4 elective subjects and logistics will keep you focused on challenges and potential of each site. life in industry. This is your opportunity to our graduates are working across the globe
conceptualising and pitching the event, to running a smooth and stress-free event. Venues range from the enormous, such learn about the careers of our graduates in exotic locations like Europe, USA, South
promotion and production, management SPECIALIST SUBJECTS as ICC Sydney, to smaller venues like and how they achieved their success. It America, Asia and Pacific Islands.
We will take you on a back-of-house tour
and evaluation, you will experience Conventions and Meetings Management of an event venue to conduct your own hotels and restaurants. You’ll speak with is also a great way to find out about paid
and volunteer job opportunities available to Positions include:
every aspect of event management. The Introduction to Event Management site audit as you consider the logistics industry management experts about their
event management students. • Event Manager
project management skills you gain are e-Commerce and Social Media of a typical event. You will learn how to business operations and management,
• Event Producer
easily transferrable to other sectors of Event Management Project manage event operations taking into and see behind the scenes of banqueting From Manly to Manhattan • Event Director
business including marketing, business consideration project, labour, risk, financial, and conference rooms with back-of-house
Event Operations and Logistics Our study tours are part of what makes • Venue Manager
development and public relations, giving site and transport management issues tours.
Event Practicum ICMS a global college with an international • Exhibition Manager
you a truly versatile degree. that are all part of an event manager’s job.
Event Production and Design Learn on location perspective. An overseas study trip like • Conference Manager
By developing your own logistics manual our New York Study Tour will give you
You’ll examine the décor, layout, signage, • Sponsorship Manager
DEGREE STRUCTURE Exhibition Services for a simulated event and using industry unique access to some of the world’s most
staffing and service at event venues • Festival Manager
Duration: 3 years full time International Events software you will gain the skills you’ll need
with field trips and lectures on location. impressive locations. You will go behind • Theming Consultant
With a Bachelor of Event Management Legal Issues for Event Management to manage the logistics of any event. the scenes of world famous event spaces
you will be industry ready. You will combine Inspecting and analysing the business • Banquet/Event Manager
Promotions and Sponsorship functions at event venues and completing like Madison Square Garden and Radio • Incentive Manager
business and management studies, Event Practicum
specialised event subjects and up to 1,200 Venue and Hospitality Operations In your event practicum you have the industry-based projects will reinforce City Music Hall. With guest lectures and • Wedding Organiser
hours of industry training in 3 years of opportunity to apply all your theoretical everything that you have learnt in the inside information from key event staff you
full-time study (or equivalent part time). knowledge and practical skills to a real classroom. will see behind the operations, staging and
event with a real client. You’ll work with logistics or prestigious hotels like the Plaza
your classmates to manage an event from and the New York Palace. You’ll have the
conception through to execution and opportunity to be part of New York Fashion
evaluation. You will work on high profile Week, getting first-hand knowledge of their
events like the Bear Cottage Christmas staging, logistics and operations.
Party or ICMS Celebrity Chef Dinner. You’ll Subject to minimum enrolments.
learn the practicalities of running an event
like site and risk management issues and
stakeholder management issues as well as
budget management, time management
and project management.
28 29Briony Baglin, Australia
Event Management Graduate, 2008
Event Director, cievents
What is your current role? Outline your What career achievements are you I also ran an event in April 2013 for the How has your ICMS degree contributed to Tell us about your industry training placement It was a brilliant experience where I met some
professional experience. especially proud of? fashion label Ermenegildo Zegna, where 200 you achieving your professional goals? My experience at the Four Seasons Hotel amazing people and learnt everyday event
I am an Event Director and look after large I operated an event in July 2014 in the journalists and members of the press were My degree gives me credibility in the industry. It Sydney was fantastic. I learnt so much about management skills.
international incentives and conferences with position of 2IC for Flight Centre taking 3,350 brought to Australia from all over the world is a must-have in order to get a job at cievents five star standards and discipline in the I also enjoyed the term five event. The practical
a large team of people supporting me. In my delegates to Macau from all over the world. for their annual wool awards ceremony. We so I can honestly say that without it I would hospitality industry with regards to service, side of the program gives you a more realistic
role, I focus on development of our people, My role involved recruiting and managing had a number of A list celebrities attend the not be where I am today. cievents respects grooming and general day-to-day operations. experience managing and executing an event,
retaining incumbent clients and executing all staff, inducting and training all staff and awards and managed all logistics for the VIPs the discipline of a degree qualification and the I underwent a week-long extensive training which is transferable to any job after you
programs for cievents key client accounts. assisting the program director on all tasks. including chartering planes. This event was theoretical knowledge provides a significant induction program before beginning my graduate.
The event was a huge success. I organised run on a four-week turn around with very head start when beginning in the industry in an banqueting role. This is where new starters meet
I started at cievents more than four years ago What advice would you give to someone
flights, accommodation, food and beverage, tough clients (one based in Milan and the entry level role. It has also helped me to move management and learn about the standards
as an Event Coordinator supporting a team considering study at ICMS?
boat and car transfers, registrations, pool other in Japan). I am very proud of this event up more quickly within the company. in five star service in theory before practice. I
of eight Event Managers and Directors. After Do your research and make sure the degree
parties, after parties, welcome night, half day as it elevated my profile within cievents. stayed with the Four Seasons for just under two
working for cievents for 18 months, in July What were the major contributing factors you want to study is the right one for you. Event
conference and a gala awards ceremony – years after my industry placement finished. I
2011, I was promoted to Event Manager and I have also won three outstanding to your decision to study at ICMS? Management is a team focused industry and it
all in the space of 48 hours. Combine this enjoyed the position and loved working with the
in June 2012, I moved into a Senior Event achievement awards at cievents over the past At the time I graduated from high school, there is very fast paced. It is important that you truly
with a language barrier, 3,500 fancy dress team there.
Manager role running larger programs and one and a half years for my contributions to were very few respected degrees in event understand what the degree/industry entails
costumes, a delegate app, a team of 25 staff
taking on international programs with larger the company’s growth and success. management. At a career day organised by What were the highlights during your time and be 110% sure that you just can’t live your
and a different time zone – it was exhausting
teams working under me. my school, I found out about the ICMS Event at ICMS? life without being a part of it. Be prepared for
but watching it all unfold was a super proud
Management degree. The degree structure and Industry experience was a highlight for me. incredibly long hours and some very hard work
moment in my career.
the qualification you receive were very appealing I learnt most of my skills on-site at the Four but be excited for the amazing travel, brilliant
to me. I knew as soon as I graduated high Seasons during my nine months of training. learning experiences and wonderful people you
school that I wanted to attend ICMS. will meet along the way.
30 31“The student body is truly culturally
diverse, and I have learnt so much just
being on campus. ICMS faculty, staff and
students go out of their way to embrace
students from all over the world, and
this made a big difference to my student
experience.”
So, Yessica Indah Sari
Bachelor of Hospitality Management
32 33BACHELOR OF HOSPITALITY MANAGEMENT In affiliation with the world-renowned César Ritz Colleges Switzerland we
deliver this exceptional hospitality management degree. The Bachelor of
ICMS.EDU.AU/HOSPITALITY-MANAGEMENT Hospitality Management blends the Swiss quality of hospitality with an
Australian flair for business. You will experience the best of traditional and
modern hospitality practice, gaining a superior hospitality education that is
internationally recognised and highly regarded.
From a 5 star New York hotel to a SUBJECTS OVERVIEW SUBJECT SNAPSHOT NEXT GENERATION Be a hotel insider YOUR FUTURE
sundrenched island resort, the ICMS CORE SUBJECTS Hotel Management Simulations HOSPITALITY MANAGEMENT See inside the kitchens, banquet halls and An ICMS Bachelor of Hospitality
Bachelor of Hospitality Management could Accounting Fundamentals Think you’ve got what it takes to design From brewing the perfect coffee to visiting backrooms of top hotels and restaurants. Management can take you in many different
place you anywhere in the world. Turn Business Economics and run the best hotel? Compete with a brewery, we want you to get out and Our site visits will get you speaking with professional directions, whether you
your passion for professional service into a Business Statistics other ICMS students and test your experience the industry. ICMS degrees industry management experts, learning from would like to coordinate a conference or
global career. decision-making skills in a simulated but focus on the next generation of education the inside about the business operations manage a multi-million dollar hotel. When
Career Planning and Strategy
highly realistic environment. You will use getting you job-ready by embedding and management issues to be found in you graduate with an ICMS degree, your
Hospitality is one of the world’s biggest Introduction to Human Resources
advanced software that simulates hotel industry training and practical experience successful hospitality enterprises. industry experience and blend of practical
industries with job opportunities in almost Managing People and Organisations
every country. Hospitality managers are Principles of Marketing operations including front office, the into each degree. To be an exceptional and management training will see you ready
Get a closer inspection
in high demand and professionals are Research Methods lodging cycle and the application of yield hospitality manager you need to have a for an impressive career in hospitality.
Get up close and professional as you
needed to fill roles in hotels, function management principles in forecasting sound knowledge of hospitality trends and Our graduates are working across the
Service Management and Innovation examine food quality and presentation,
centres, resorts, restaurants and airlines demand. At first is sounds tricky, but it is operations. The best way to do that is to globe in locations like Europe, USA, South
Strategic Management menu prices, uniforms, staffing, décor,
around the world. ICMS will get you there. a great way to get you thinking like a hotel experience it first-hand. America, Asia, Pacific Islands and other
Plus Applied Leadership layout, signage and service at different
manager. Here are some of the unique ICMS exotic destinations. You could join them
hospitality venues. On these field trips you
ICMS and leading Swiss hotel school
INDUSTRY TRAINING Gastronomy experiences that will get you out of the will reflect on your classroom learning by working in leading hotels and resorts,
César Ritz Colleges wanted to create
Industry Training I Do you know that there is a relationship classroom and into a successful career in analysing different hospitality business restaurants, conference centres and events
a degree that would make sure our
Industry Training II between people, place, food and drinks? hospitality. functions in practice. companies around the world.
graduates were at the top of their
profession in hospitality management. The In Gastronomy, you will evaluate food Cheers to a successful career Positions include:
A grand start to your career
ELECTIVE SUBJECTS and drink from both a social and cultural
ICMS Bachelor of Hospitality Management “We take the beverage component of The Grand Dining Room is our fully licensed, • Hotel Manager
4 elective subjects aspect. You will also learn about the role hospitality very seriously but no one said you • Hospitality Operations Manager
features the most comprehensive practical on-site restaurant that is open to the public
training program in Australia. of taste, nutrition and obesity in relation couldn’t enjoy it! We will guide you through • Food and Beverage Director
and is as impressive as its name. You will
SPECIALIST SUBJECTS to diet and society. We will take you on the world of beverages, from ingredients perfect your hospitality food and beverage • Accommodation Manager
DEGREE STRUCTURE e-Commerce and Social Media a gastronomy study tour to discover and production, through to characteristic skills as you train in the Grand Dining Room • Hotel Sales and Marketing
Duration: 3 years full time Gastronomy modern trends and practices in hospitality, aromas, flavour and systematic tasting. You • Guest Relations Manager
and in the production kitchen.
With a Bachelor of Hospitality food and culture. will gain a broad appreciation of alcohol and • Banquet Manager
Global Trends in Hospitality and Tourism
Management you will be industry Real clients – real experience
Global Wine Tourism Operational Management and Cost its multi-faceted impact on our society and • Conference and Event Coordinator
ready. You will combine business and Experience working at functions for real
management studies, specialised Control our culture. • Resort and Spa Manager
Hospitality Operations I (Food and clients. You will manage the delivery of
hospitality subjects and up to 1,200 hours Beverage) Engage with real clients on real hospitality You’ll benefit from an inside look at the • Cruise Ship Hospitality Operations
food, service and theming for clients like
of industry training in 3 years of full-time events. In this subject you will work closely industry through experiences with Moët Manager
Hospitality Operations II (Bar local communities, charities, government
study (or equivalent part time). with your classmates to conceptualise, and Hennessy, the 4 Pines Brewery, award • Sommelier
Management) departments and private clients.
plan and implement an event for up to 200 winning businesses and vineyard visits. • Hospitality Consultant
Hospitality Management Project
guests. Working on weddings, functions, Your practical application of this knowledge • Restaurant and Bar Owner/ Proprietor
Hotel Management Simulations
dinners and conferences, you will gain in menu design, cocktail mixology and
Introduction to Hospitality first-hand experience in working for clients profitability will give you fast track industry
and Tourism Management
with high expectations. This is a real-world knowledge.”
Organisational Management test of your project management and
and Cost Control teamwork skills.
Rooms Division Management
Rooms Division Operations
34 35we’re going
Switzerland?
to make you a… Daniel Worsley, Australia
Hospitality Management Graduate, 2008
Front Office Manager, The Star
What is your current role? Outline I am proud to have worked as a my industry training job at Four Seasons Tell us about your industry training What were the highlights during your What advice would you give to
your professional experience. Night Manager and as Housekeeping Hotel with such relative ease. Having placement time at ICMS? someone considering study at ICMS?
I was recently promoted to Front Office Manager. These roles are extremely the Four Seasons Hotel on my resume It was at the Four Seasons Sydney The industry connections I have made Do it! If you are serious about your
Manager. I have been at The Star since important within a hotel. Housekeeping has helped my career progress more where I worked for nine months as with people from ICMS. Knowing career and want to impress future
2009 when I started as a Front Desk is the largest workforce and cost for a quickly. a Front Desk Agent. It was a brilliant people within your industry helps when employers, study at ICMS. It is very
Agent and have since held various hotel. As Night Manager you learn to start to the industry as I could see how looking for staff and in situations of much the case of the ‘ICMS reputation
What were the major contributing
roles. I was firstly a Night Manager, back yourself especially in a casino the world’s best hotels work. I learnt overbookings when you need alternative precedes you’ when you walk into an
factors to your decision to study at
then Assistant Front Office Manager, and entertainment precinct. I was also invaluable lessons which stay with options at good rates. During industry interview. Within our industry, hospitality
ICMS?
then Housekeeping Assistant Manager nominated for the 2014 AHA (Australian me today as a guide to how I conduct training an obvious highlight was school students’ resumes get looked at
ICMS is known as the best hospitality
and moved back to the Front Office as Hotels Association) award for ‘Rising myself and the ideologies I have for my meeting countless celebrities, pop and first, and from all the hospitality schools,
school in Australia, and one of the
Assistant Front Office Manager before Star.’ department. I learnt the best practices rock stars and members of different ICMS students get put straight to the top
leading hospitality schools in the world.
this promotion. How has your ICMS degree I wanted a long successful career in the for service, staff motivation, hotel royal families. of the pile. Study at ICMS, it does make
contributed to you achieving your hotel industry and I knew that studying structure and in delivering personalised a difference.
What career achievements are you
professional goals? with the best would lead to working in service in the hope of exceeding guest
especially proud of?
ICMS was instrumental in getting my first the best hotels. expectations. After my placement, I
I’m very proud to be a Front Office
step in the industry door. If it wasn’t for was asked to stay on causally while
Manager for a five-star hotel. It’s a role
ICMS I would not have been able to get completing my final year at ICMS. I did
that is especially hard to achieve.
so as Front Desk Agent and Concierge.
36
36 37
37“ICMS lecturers know what they are
talking about, and are happy to share that
knowledge! I feel confident going into my
career knowing that I have had the best
start possible.”
Laura Behrens
Bachelor of International Tourism
38 39BACHELOR OF INTERNATIONAL TOURISM ICMS is a five time winner of the NSW Tourism Award for Excellence in
Tourism Education. Channel your adventurous spirit, business acumen
ICMS.EDU.AU/INTERNATIONAL-TOURISM and desire for travel into a rewarding career. As an international tourism
professional you will be responsible for the management, promotion and
marketing of destinations around the world.
Channel your adventurous spirit, business SUBJECTS OVERVIEW SUBJECT SNAPSHOT NEXT GENERATION Real clients – real experience wine tourism from an operator’s perspective,
acumen and lust for travel into a rewarding CORE SUBJECTS Destination Sales and Marketing INTERNATIONAL TOURISM Manly is the perfect location to study proposing improvements for the
career. As an international tourism When marketing a destination you need to From managing an island resort to helping international tourism, after all it is one of sustainability of wine tourism in the region.
Accounting Fundamentals
professional you will be responsible for the get inside the mind of the tourist and use clients complete their travel dreams, ICMS the world’s best tourist destinations. As Subject to minimum enrolments.
Business Economics
management, promotion and marketing of this insight to make strategic decisions. will provide you with a superior education a volunteer at some of Manly Council’s
destinations around the world.
Business Statistics
in international tourism theory and practice most popular events like the annual Food YOUR FUTURE
In Destination Sales and Marketing you
Career Planning and Strategy and Wine Festival and the Jazz Festival A career in international tourism can be
In the Bachelor of International Tourism will study a range of topics from the that will prepare you for a leadership role.
Introduction to Human Resources you will experience international tourism in as exotic and colourful as its destinations.
you will focus on a range of tourism psychology of purchase decisions to Our ICMS International Tourism degree
Managing People and Organisations practice. Our students work closely with Understanding what motivates tourists
considerations from accommodation and strategic marketing planning. You will focuses on the next generation of education
Manly Council and, in 2013, were part of and meeting their needs can be both
food and beverage to government policy, Principles of Marketing review data from tourism case studies that gets you job-ready by embedding
the team behind the newly launched Hello emotionally and financially rewarding. When
facilities management and sustainability. Research Methods and consider factors such as positioning, industry training and practical experience
Manly Information Centre. Our students you graduate with an ICMS Bachelor of
With specialist subjects in areas such as Service Management and Innovation branding, traditional and online marketing into your degree. To be an exceptional
were involved in the operation planning for International Tourism, your award-winning
Global Wine Tourism and e-Commerce tools to identify and design your own sales tourism professional you need to have
Strategic Management education and blend of industry experience
and marketing initiatives. sound knowledge of the industry in practice. this official visitor centre for Manly, giving
and Social Media you can shape your Plus Applied Leadership advice on what should be in the centre and and management training will turn your
degree around your professional interests. Here are some of the unique ICMS
Destination Management Issues planning the website. passion for travel into a successful career.
The professional expertise of our teaching INDUSTRY TRAINING experiences that will get you out of the
Whether it is political unrest, rising sea Many of our graduates are working
staff will ensure that you develop the in- Industry Training I classroom and into a successful career in Networking opportunities
levels or increased development, there across the globe in locations like Europe,
depth industry knowledge and practical Industry Training II international tourism. At ICMS we are a community. ICMS
are many ways that the natural and USA, South America and Asia. Our
experience to be an industry leader in graduates continue to be part of our
built environments can be impacted by Close encounters with Sydney icons ICMS Bachelor of International Tourism
international tourism. ELECTIVE SUBJECTS community, visiting our students on campus
change. In Destination Management Every year millions of tourists come to iconic graduates work in leading hotels and
4 elective subjects Issues, you will learn how to analyse and sharing their experiences of life in
DEGREE STRUCTURE Sydney landmarks like the Sydney Opera resorts, government organisations and travel
these variables and consider the future industry. This is your opportunity to learn
Duration: 3 years full time House and Sydney Tower, but few have the companies in Australia.
SPECIALIST SUBJECTS about the careers of our graduates and find
With a Bachelor of International Tourism sustainability of destinations and the chance to go behind the scenes. Your ICMS
Attractions and Resort Operations out more about how they achieved their Positions include:
you will be industry ready. You will tourism industry. You will learn about the site visits will take you to some of Australia’s
success. It is also a great way to find out • Guest Relations Manager
combine business and management Destination Management Issues concepts of crisis management and the most popular international attractions. You’ll
about paid and volunteer job opportunities • Resort Manager
studies, specialised international tourism Destination Sales and Marketing appropriate strategies to assist a tourism learn about visitor facilitation, speaking
subjects and up to 1,200 hours of industry available to International Tourism students. • Airline Operations Manager
e-Commerce and Social Media organisation or destination in crisis. You directly with industry experts about their
training in 3 years of full-time study (or • Travel or Tourism Consultant
Environmental Planning and Sustainability will write a tourism journal article based business operations and management. Study with your suitcase
equivalent part time). • Tour Wholesaling and Operations
on your research of a current issue of your You’ll visit NSW Parliament House, a Our study tours are part of what makes
Facilities Management • Tourism Bureau Manager
choice. tourist attraction in its own right, and see ICMS a global college with an international
Global Trends in Hospitality and Tourism • Regional Destination Manager
where tourism policies go through State perspective. Previously our international • Destination Development Manager
Global Wine Tourism Global Trends in Hospitality and
Government. study tours have included a trip to
International Tourism Project Tourism
The physical, cultural and economic Siem Reap, Cambodia’s largest tourism
Introduction to Hospitality and Tourism A world class world view
aspects of destinations can differ destination, to understand the tourism
Management When you study Attraction and Resort
vastly across the globe. Global industry within a developing country and
Tourism Governance and Policy Operations your guest lecturers will include
Trends in Hospitality and Tourism is its impact on the economy. ICMS also runs
world-class experts in the tourism industry.
Tourism Technology and Service study tours to New York so students can
a comprehensive examination of the Fijian and Thai tourism operators will give
Innovation gain insight into one of the world’s most
similarities and differences between you inside information on the business
worldwide destinations. This will prepare visited cities. Closer to home, a visit to
aspects of tourism operations. You’ll learn
you for a global career and also help you the Hunter Valley as part our Global Wine
from international destination marketers and
to understand the current and predicted Tourism subject will have you experiencing
resort operators.
trends in the international tourism market.
40 41You can also read
