MEDIA 2019 - News Corp Australia

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MEDIA 2019 - News Corp Australia
2019
MEDIA
KIT
MEDIA 2019 - News Corp Australia
OUR CREDENTIALS                                                                                             READER PROFILE

                                                                                                            STRENGTH
                                                                                                            IN NUMBERS

  FROM    First, a letter from a reader

    THE
                                                                                                                                                                                                                                     thE fooD IssuE
                                                                                                                                                                                                                                                                                     fa s h i o n | a n g e l i n a j o l i e | t r av e l | j o h n l e t h l e a n | m o t o r i n g | n i k k i g e m m e l l

          After a busy week I have just finished last weekend’s edition and as I closed                      Readership
          it, after tearing out so many articles to feed my friends, I closed it and went                    451,000
 EDITOR
                                                                                                                                                                                                                                                   aUGUST 11 - 12, 2018
                                                                                                                                                                                                                                                                                                                                                                                                 october 7 - 8, 2017

          “WOW”! It just gets better and better. A wonderful magazine and I just                                                                                                                        RIsE & DInE
                                                                                                                                                                                                  a toast to breakfast culture

          wanted to tell you how I appreciate it each and every week.
                                                                                                            Published each Saturday, The Weekend Australian Magazine                                                                                                                  the
                                                                                                                                                                                                                                                                                     golden
          Thank you                                                                                                                                                                                                                                                                    boy
          COLLEEN WILSON                                                                                    makes our audience feel enriched, entertained, inspired and
                                                                                                            rewarded.                                                              nIcE cREaM
                                                                                                                                                                                the good oil on fats
                                                                                                                                                                                                                                              top pIcks
                                                                                                                                                                                                                                            The joy of foraging

          There are few greater pleasures for an editor or a writer than the knowledge
          that their work is read, understood and appreciated. That we’ve informed,
                                                                                                            The Weekend Australian Magazine is a national newspaper-in-                                          hot 5o     REstauRants
                                                                                                                                                                                                                                                                                                                 he runs for his father, swims for his lost mate.
                                                                                                                                                                                                                                                                                                          Can ironman Shannon eckstein crack the Coolangatta curse?                               By Will swanton

          entertained or moved readers; that we’ve connected. Otherwise, why do                             serted magazine that reaches readers *with an average full time   TAM11AUG18NS001 1                                                            3/08/2018 4:47:19 PM   TAM07OCT17NS001 1                                                                                                    29/09/2017 4:37:04 PM

          what we do?                                                                                       personal income of $120,613
                                                                                                                                                                                Nikki GeMMeLL | JereMy cLarksoN | MaGGie o’FarreLL | BerNard saLt                                  blake ferguson ‘I’m stIll fIgurIng out how to be a good bloke’

          It’s a sentiment that runs through my mind each week as I sift through the                        58% live in capital cities
          many hundreds of comments posted on our digital stories, emailed to me,
                                                                                                            57.5% tertiary educated
                                                                                                                                                                                                                                                   August 26 - 27, 2017
                                                                                                                                                                                                                                                                                                                                                                                                    August 5 - 6, 2017

          and, yes, handwritten and sent by post. Our award-winning journalists write
          about quiet achievers and high profile people, strange events, national                           29% are managers / professionals                   MALE
          issues, wonderful places and new discoveries. Our columnists illuminate and                                                                           50%
          ruminate; sometimes they infuriate.                                                               31.5% Social grade A                              FEMALE
                                                                                                                                                                50%
          Ultimately, we write to inform and entertain and we write because we want                         24% Social Grade B                                                                              Stand& deliver
          people to read our work. To engage. And if we can enrich readers’ lives along                                                                                              AustrAliA Post’s new chief christine holgAte is A trAilblAzer...

                                                                                                            124,000 have 100k + HHI
                                                                                                                                                                                                      but cAn she sAve the Postie?

          the way, create a moment of enjoyment in their busy weekends, all the better
                                                                                                            177,000 agree that word of mouth often                                                                                         By Megan Lehmann

          Just a quick note to congratulate you on an outstanding weekend mag.                                       influences their purchase decision                       TAM26AUG17NS001 1                                                           18/08/2017 4:24:00 PM

                                                                                                                                                                                                                                                                                  TAM05AUG17NS001 1                                                                                                    27/07/2017 4:30:43 PM

          The content is excellent and entertaining. Your creative design team are
          outstanding; clean, fresh and inspiring. In our busy worlds we don’t often give
                                                                                                            Source: emma CMV conducted by Ipsos MediaCt
          feedback where due, but on this rainy Saturday morning, while enjoying a                          12 months ending June 2018.
          good coffee and enjoyable read ... I thought “today’s the day!”

          Warmest
          TRISH MURRAY

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MEDIA 2019 - News Corp Australia
OUR COLUMNISTS                                                                                OUR CREDENTIALS

        PHILLIP ADAMS | Phillip Adams is a prolific and sometimes
        controversial broadcaster, writer and film-maker. As presenter of the ABC’s
        Late Night Live he has interviewed thousands of the world’s most influential
        politicians, novelists, theologians, economists, philosophers and sundry
        conversationalists. Largely self-educated, he’s the author of over 20 books,
        including The Unspeakable Adams and Retreat From Tolerance. His writing
        has appeared in many influential publications and he has been a contributor to
        The Times and The Financial Times in London, and to The New York Times.

        GLYNIS TRAILL-NASH | Glynis is The Australian’s fashion editor covering
        upfront news stories, features, trend and opinion pieces and columns across
        all sections of the paper, including the monthly luxury glossy Wish, The
        Weekend Australian Magazine and online. Glynis regularly travels overseas,
        most often to the UK, Paris and New York, to cover fashion weeks, including
        haute couture, specific stories and events, as well as interstate to cover
        events such as the Melbourne Cup Carnival, where she is on the judging
        panel for Fashions on the Field.

        JAMES HALLIDAY | James is The Australian’s resident wine writer and
        critic. Since 1979 he has written and co-authored more than 40 books on wine,
        including contributions to the Larousse Encyclopaedia of Wine and The Oxford
        Companion to Wine. Since 1986 he has published an annual overview of
        Australian wine which (since 2000) has been entitled the James Halliday
        Annual Wine Companion. British wine writer Jancis Robinson has described
        Halliday as the protégé of Len Evans and “Australia’s leading wine writer”.

        JOHN LETHLEAN | Australia’s only national restaurant reviewer, John
        travels the country dining at our best new restaurants. Describing himself
                                                                                              PROVOCATIVE
        as an “innocent food writer at The Australian, collector of restaurant gossip,
        reviewer of tables, spotter of errant apostrophes and author of occasional
        amusing typos”, John has long been a landmark in the industry and
                                                                                              PROFILES
        a fiercely independent voice among food writers.

        NIKKI GEMMELL | Nikki’s novels include Shiver, Cleave (Alice Springs
        in the US), Lovesong, The Book of Rapture, The Bride Stripped Bare and
        its follow-up, With My Body. She has also written two works of non-fiction:
        Pleasure: An Almanac for the Heart, and Why You Are Australian. Her work
        has been critically acclaimed internationally and translated into many languages.
        In France she has been described as a female Jack Kerouac; in Australia
        as one of the most original and engaging authors of her generation.

                                                                        2019 MEDIA KIT | 04                     2019 MEDIA KIT | 05
MEDIA 2019 - News Corp Australia
LIFE &                                                                                                              FASHION

           WEEKLY CONTENT
                                                                                                                                                                                                                                                                                                     The fashion section showcases the season’s must‑have accessories, from shoes to sunglasses, while
                                                                                                                                                                                 STYLE                                                                                                               Glynis Traill-Nash’s entertaining Style column covers fashion tips, how to wear your favourite pieces
                                                                                                                                                                                                                                                                                                     and the do’s and don’ts of fashion.
                                                                                                                                                                                                                                                                                                     WINE
                                                                                                                                                                                                                                                                                                     James Halliday has wine covered with his weekly reviews and picks of the week. James has
                                                                                                                                                                                                                                                                                                     outstanding credentials and superior status in the Australian wine community, and readers avidly
                                                                                                                                                                                                                                                                                                     follow his advice when making their purchasing decisions.
                                                                                                                                                                                                                                                                                                     RECIPES
                                                                                                                                                                                                                                                                                                     Each week we feature David Herbert’s tantalising yet easy-to-prepare recipes, from healthy or hearty
                                                                                                                                                                                                                                                                                                     dishes to decadent desserts. Along with David, a weekly guest chef brings to life their classic and
                                                                                                                                                                                                                                                                                                     favourite recipes. All recipes and national restaurant reviews are accessible on The Australian website.
                                                                                                                                                                                                                                                                                                     RESTAURANT REVIEW
                                                                                                                                                                                                                                                                                                     Australia’s only national restaurant reviewer, John Lethlean travels the country, dining at our best new
                                                                                                                                                                                                                                                                                                     restaurants and providing readers with a weekly, lively and honest review.
                                                                                                                                                                                                                                                                                                     HOME HUNT
                                                                                                                                                                                                                                                                                                     Our wrap-up of homes for sale across the country is the place for dreamers. A multi-million-dollar pad
                                                                                                                                                                                                                                                                                                     on Sydney Harbour, or a cheap and cheerful farmhouse in Tasmania? Each week we select the five
                                                                                                                                                                                                                                                                                                     most desirable homes on the market.
                                                                                                                                                                                                                                                                                                     MOTORING
                                                                                                                                                                                                                                                                                                     As part of the 2016 rejuvenation, the magazine now features an in-depth motoring section. With
                                                                                                                                                                                                                                                                                                     respected talent such as Jeremy Clarkson and Phillip King our avid car readers are inspired
                                                                                                                                                                                                                                                                                                     with weekly reviews and fast facts on the best of the car industry.
                                                                                                                                                                                                                                                                                                     ROAD TEST
                                                                                                                                                                                                                                                                                                     This section features and reviews the latest products on the market across multiple industries.

                                                                                                                                                                                                                                                                                                     OUTDOOR DESIGN
                                                                                                                                                                                                                                                                                                     Helen Young’s insightful take in our ‘Life’ Section on all things landscaping, gardening and renovations
                                                                                                                                                                                                                                                                                                     to create beautiful and functional gardens.

                     EDITORIAL   FOREWORD
                                 The front section is otherwise known as the warm-up. The letters page
                      SECTIONS   and Inbox, gives readers a forum to respond to stories and is a popular part                                       SPECIAL                                                                                                                                          TRAVEL EDITION FEBRUARY 2019*
                                                                                                                                                                                                                                                                                                     Australian’s love to travel, whether it’s a short break or circumnavigating the country, we all love to
                                 of the magazine. Ten Questions probes the lives of well-known Australians
                                 in an easy-to-read format, while columnist Nikki Gemmell’s wise, funny                                              ISSUES                                                                                                                                          explore. This is no more evident in the amazing nominations for the Australian Tourism Awards
                                                                                                                                                                                                                                                                                                     each year which The Weekend Australian Magazine is a proud sponsor of.
                                 and sometimes biting words are always a must-read.                                                                    f o o d | m i c h a e l fa s s b e n d e r | t r av e l | n i k k i g e m m e l l | m oto r i n g | a n t h o n y l a Pag l i a
                                                                                                                                                                                                                                                                                                     This year we ticked off a bucket list of great Australian destinations done largely in comfort: a cruise
                                                                                                                                                                                                                                                                                                     in the magnificent Kimberley region; a few blissful days on Queensland’s Orpheus and Bedarra
                                 INBOX                                                                                                                                                                                                                               october 14 - 15, 2017

                                                                                                                                                                                                                                                                                                     Islands; a trip down memory lane at the clifftop Hydro Majestic hotel in the Blue Mountains and
                                 The Weekend Australian Magazine engages readers and encourages                                                                                                                                                                                                      a wine tour with all the bells and whistles in the Barossa. For the more active we’ve got a
                                 feedback with its diverse and thought-provoking content. Readers letters                                                                                                                                                                                            four-day Great Ocean Walk in Victoria, a journey to Tasmania’s south-west wilderness and a
                                 published each week vie for a monthly prize worth a minimum of $500.                                                                                                                                                                                                4WD trip through the top end to Kakadu. We hope to give you a few ideas for your holiday,
                                                                                                                                                                                                                                                                                                     or, at the very least, a reminder that we live in a remarkable country.
                                 HEART OF THE NATION                                                                                                                                      F o u r       F r o z e n            e m b r y o s .

                                                                                                                                                                              o n e    c o u p l e         k e e n         t o     d o n a t e          t h e m .
                                                                                                                                                                                                                                                                                                     TOP 50 RESTAURANTS AUGUST 2019*
                                 TWAM’s photo-feature page, a weekly snapshot of modern Australian life,                                                                                    h o w       h a r d         c a n       i t     b e ?

                                                                                                                                                                                                                                                                                                     The Hot 50 Restaurant Awards will be announced in August in a special issue of The Weekend
                                 Heart of the Nation is a showcase for the country’s best photographers,                                                                                                         by clara Pirani
                                                                                                                                                                                                                                                                                                     Australian Magazine. This issue will feature a list of all the winners, along with a profile of the
                                 with stories by Ross Bilton.                                                                                       TAM14OCT17NS001 1                                                                                                         6/10/2017 4:31:06 PM

                                                                                                                                                                                                                                                                                                     winning restaurants.
                                                                                                 the weekend AustrAliAn mAgAzine   11                                                                                              thE fooD IssuE                                                    It will be compiled by our judging panel including John Lethlean, The Australian’s resident restaurant
                                 TEN QUESTIONS
                                                                                                                                                                                                                                                                                                     critic and food writer, and The Australian’s food editor Necia Wilden. The winners of the Hot 50
                                 Each week an interesting character is interviewed, ranging from entertainers                                                                                                                                                         aUGUST 11 - 12, 2018

                                                                                                                                                                                                                                                                                                     are the chefs, sommeliers and restaurants with creative flair and obvious passion for amazing food,
                                 to industry leaders, providing readers with an insight into their world.                                                                     RIsE & DInE
                                                                                                                                                                        a toast to breakfast culture

                                                                                                                                                                                                                                                                                                     design, innovation, individuality, outstanding wines, impeccable service and great value for diners.
                                                                                                                                                                                                                                                                                                     HALLIDAY’S TOP 100 NOVEMBER 2019*
TAM18NOV17NS011 11                                                                                                          10/11/2017 4:27:47 PM
                                                                                                                                                                                                                                                                                                     Each year The Weekend Australian produces the highly anticipated edition of James Halliday’s Top
                                                                                                                                                                                                                                                                                                     100. James Halliday has contributed to The Australian for three decades, building a loyal readership
                                                                                                                                                                                                                                                                                                     with his wine editorial within The Weekend Australian Magazine.
                                                                                                                                                         nIcE cREaM                                                                                              top pIcks
                                                                                                                                                      the good oil on fats                                                                                    The joy of foraging

                                                                                                                                                                                       hot 5o                                                                                                        This special issue features James’ top picks, which are categorised under whites and reds under
                                                                                                                                                    TAM11AUG18NS001 1
                                                                                                                                                                                                   REstauRants
                                                                                                                                                                                                                                                                              3/08/2018 4:47:19 PM
                                                                                                                                                                                                                                                                                                     and over $20 as well as sparkling wines and champagne.’

                                                                                                2019 MEDIA KIT | 06                                                                                                                                                                                                                                                                     2019 MEDIA KIT | 07
MEDIA 2019 - News Corp Australia
OUR DEADLINES                                                                                                                                                                                                                                                                                                                                                                                                                        FRESH EACH WEEK

OUR
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BOOKING DEADLINE:                                                                                                      MATERIAL DEADLINE:                                                                                                           CANCELLATION DEADLINE:
12 days prior to publication date                                                                                      11 days prior to publication date                                                                                            26 days prior to publication date

                                                       thE fooD IssuE
                                                                                                     Nikki GeMMeLL | JereMy cLarksoN | MaGGie o’FarreLL | BerNard saLt                                  fa s h i o n | a n g e l i n a j o l i e | t r av e l | j o h n l e t h l e a n | m o t o r i n g | n i k k i g e m m e l l                blake ferguson ‘I’m stIll fIgurIng out how to be a good bloke’

                                                                    aUGUST 11 - 12, 2018
                                                                                                                                                                                                                                                                                                                    october 7 - 8, 2017
                                                                                                                                                                      August 26 - 27, 2017
                                                                                                                                                                                                                                                                                                                                                                                                          August 5 - 6, 2017

                          RIsE & DInE
                    a toast to breakfast culture

                                                                                                                                                                                                         the
                                                                                                                                                                                                        golden
                                                                                                                                                                                                          boy
     nIcE cREaM
  the good oil on fats
                                                                top pIcks
                                                              The joy of foraging
                                                                                                                        Stand& deliver
                                                                                                          AustrAliA Post’s new chief christine holgAte is A trAilblAzer...
                                                                                                                           but cAn she sAve the Postie?

                                   hot 5o     REstauRants
                                                                                                                                                               By Megan Lehmann
                                                                                                                                                                                                                                    he runs for his father, swims for his lost mate.
                                                                                                                                                                                                                             Can ironman Shannon eckstein crack the Coolangatta curse?                               By Will swanton

TAM11AUG18NS001 1                                                           3/08/2018 4:47:19 PM   TAM26AUG17NS001 1                                                         18/08/2017 4:24:00 PM   TAM07OCT17NS001 1                                                                                                    29/09/2017 4:37:04 PM

                                                                                                                                                                                                                                                                                                                                                  TAM05AUG17NS001 1                                          27/07/2017 4:30:43 PM

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1/3 PAGE VERTICAL                                                                                         275 X 73                                                                                                       285 X 83                                                                                                                                     255 X 53

If you have any queries regarding our specifications please call 1300 557 418

                                                                                                                                                                                                                                                                                                                                                                          2019 MEDIA KIT | 08                                                          2019 MEDIA KIT | 09
MEDIA 2019 - News Corp Australia
EVERY SATURDAY

       blake ferguson ‘I’m stIll fIgurIng out how to be a good bloke’

                                                              August 5 - 6, 2017

      TAM05AUG17NS001 1                                          27/07/2017 4:30:43 PM

                      FOR ADVERTISING ENQUIRIES OR MORE
                        INFORMATION, PLEASE CONTACT:

      CODY PEARSON                           SOLEO GOUDSWAARD
     Commercial Manager                    Sales Executive - The Australian

 Telephone +61 2 9288 2791               Telephone +61 2 9288 3624
Email cody.pearson@news.com.au         Email soleo.goudswaard@news.com.au
MEDIA 2019 - News Corp Australia
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