2019 Media Kit - The Information Source for Trucking
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The Information Source for Trucking 2019 Media Kit
WELCOME
Fleet Owner is the information source for trucking. It exists to advise the industry, delivering new ideas, insights and OUR MISSION IS SIMPLE:
technologies that will drive the marketplace to better productivity. Commercial truck fleet executives rely on our award
winning journalists and analysts to deliver the business information they need to successfully operate and maintain their to produce the most trusted editorial
equipment. package for executives of fleets of five
or more commercial vehicles.
Trucking is a $700 billion business. Commercial truck fleets in the U.S. operate about 19 million trucks and over 3 million
trailers. This motor pool ranges from tractors and straight trucks to step vans and pickup trucks — from food and
construction to manufacturing products and hazardous materials.
Fleets fall into two basic categories: for-hire carriers and private fleets. For-hire carriers haul freight for profit,
providing transportation services for others. Trucking is their primary business. On the other hand, private fleets
operate trucks in order to distribute their own goods or provide a service. Moreover, private fleets represent
two-thirds of the commercial truck market. Fleet Owner serves the information needs of both for-hire and private
fleets with the most trusted, authoritative and comprehensive content package in the industry.
Thank you for your trust as we help you successfully navigate an ever-changing marketing landscape.
We appreciate you making us part of your team—and for the opportunity to continue to help your
business grow in 2019 and beyond.
Reggie Lawrence
Vice President, Transportation Intelligence
Trucking by the Numbers MARKET
FOR-HIRE GOVERNMENT PRIVATE TOTAL
By Fleet # Fleets Trucks # Fleets Trucks # Fleets Trucks # Fleets Trucks
1,000+ 90 497,700 50 390,900 550 2,535,500 690 3,424,100
The commercial vehicle
500-999 150 92,300 150 116,900 850 680,000 1,150 889,200 marketplace extends
100-499 1,200 301,200 1,500 360,800 6,800 2,225,200 9,500 2,887,200 well beyond over-the-
51-99 2,300 169,600 2,200 158,300 19,600 1,585,000 24,100 1,912,900 road (OTR) trucking.
21-50 6,500 243,500 5,000 172,100 71,500 3,035,700 83,000 3,451,300
5-20 27,800 314,000 16,700 173,900 406,000 5,981,300 450,500 6,469,200
Class 8 heavy duty trucks only
comprise 10% of the total truck
Total 5+ 38,040 1,618,300 25,600 1,372,900 505,300 16,042,700 568,940 19,033,900
market. So, the overall market
1-4 403,000 577,900 94,400 143,500 6,786,700 8,724,000 7,284,100 9,445,400 opportunity encompasses light &
TOTAL 441,040 2,196,200 120,000 1,516,400 7,292,000 24,766,700 7,853,040 28,479,300 medium duty vehicle operators as
well. Also, a large majority of fleets
fall into the Private Carrier segment
By Truck Size For-Hire Government Private Total
and operate in industry sectors
Light Duty (GVW Class 1-2) 796,600 808,500 19,628,000 21,233,100 such as construction, agriculture,
Midrange (GVW Class 3-5) 316,400 342,800 2,262,000 2,921,200 logging, mining, manufacturing, food
distribution, and various services.
Medium Duty (GVW Class 6-7) 165,900 107,600 1,211,400 1,484,900
Heavy Duty (GVW Class 8) 917,300 257,500 1,665,300 2,840,100
TOTAL TRUCKS 2,196,200 1,516,400 24,766,700 28,479,300
Trailers 2,187,900 56,200 1,325,800 3,569,900
A Reflection of the Truck Buying Market AUDIENCE
Fleet Owner Delivers
Your Message Wherever
Fleets of Trucks are
Bought, Used and
Maintained
CONSTRUCTION & CONTRACTORS GOVERNMENT & UTILITIES LOCAL DELIVERY
Fleet Owner’s audience mirrors the
make-up of the business community
that uses trucks and trailers in their
daily operations. This market reaches
across industry lines, state lines,
and traditional lines of the trucking
industry.
CONCRETE, ASPHALT & AGGREGATE REFUSE & RECYLCING GENERAL FREIGHT
The market is much bigger than just
over-the-road trucks and trailers.
Buyers of trucks, trailers, parts and
services are present in industries that
touch all parts of the economy.
LANDSCAPE & SNOW REMOVAL FARMING & AGRICULTURE TOWING & RECOVERY
A Highly Engaged Readership AUDIENCE
BUSINESS / INDUSTRY CLASSIFICATION
For-Hire Trucking Fleet Owner Delivers
Construction/Mining/Logging/Excavating
UNITS
Sought After Commercial
Food Mfg/Distribution
Truck Fleet Buyers
Retail/Wholesale SUBSCRIBERS
Services because our circulation is purpose-
Manufacturing/Processing TOTAL SUBSCRIBERS: 105,000 built to mirror the commercial for-hire
Government
TOTAL UNITS: 90,233
and private truck fleet market.
Sanitation/Recylcing
Pretoleum Fleet Owner serves more than a half
Public Utilities million trucking professionals every
Bus Fleets month.
Truck/Trailer Leasing
Other This is circulation leadership. This
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 is unit leadership. And it’s why Fleet
Units Subscribers Owner brings your message to more
PURCHASE INFLUENCE FLEET SIZE GROSS VEHICLE WEIGHT truck fleet buyers in more business
Vehicles 90% SUBSCRIBERS UNITS SUBSCRIBERS UNITS locations.
Components 85% 500 or More Vehicles 4,279 3,342 Class 8: 71,821 61,816
Replacement Parts 86% 100-499 Vehicles: 12,057 9,612 Class 7: 43,589 37,766
50-99 Vehicles 13,479 11,014 Class 6: 33,386 28,171
Tires 86% It adds up to the broadest truck fleet
Fuels, Oils, Lubricants, Additives 83% 25-49 Vehicles 21,514 18,411 Class 3-5: 39,953 34,647
Shop Equipment 80% 10-24 Vehicles 35,849 31,749 Class 1-2: 56,478 48,675 coverage overall and the deepest
Terminal Equipment & Services 73% 5-9 Vehicles 17,822 16,289 coverage of private fleets.
Info Systems & Mobile Comm. 69% Total 105,000 90,417
Lease, Credit, Finance, Insurance 65% Source: June 2017 BPA Brand Report
A Highly Engaged Readership AUDIENCE
SUBSCRIBERS REGULARLY READ FLEET OWNER FOR: Fleet Owner is read by nearly
300,000 industry professionals every
New Product Reports 70%
Equipment Information 66%
month, and over 100,000 online
Regulatory News 59% visitors.
Breaking Industry Developments 43%
Technology Information 42% The majority of subscribers
Fleet News 41%
hold upper level management
Buyer’s Guide 24%
Analysis of Industry Issues 21%
positions within their respective
International Industry Information 8% organizations. More than half lead
their company from the C-suite
or other positions such as Owner
SUBSCRIBERS LOOK TO FLEETOWNER.COM TO: or President. Other key decision-
makers run Maintenance or
Read Industry News 71%
Find Product Information 49%
Operations departments.
Access Industry and Supplier Links 17%
Search Archived Articles 17% Fleet Owner subscribers spend an
FLEET OWNER SUBSCRIBER JOB TITLES Read Our Blogs 14% average of 50 minutes reading each
OWNER / PRESIDENT / CEO / CFO Access Whitepapers 14% issue.
OPERATIONS / FLEET / GENERAL MANAGER View Photo Galleries 11%
VICE PRESIDENT Access Video Content 6%
TRANSPORTATION / SAFETY DIRECTOR Buyer’s Guide 6%
MAINTENANCE Attend Webinars 3%
OTHER Source: Fleet Owner Reader Profile Study
Journalists EDITORIAL
NEIL ABT • EDITORIAL DIRECTOR
A longtime journalist in the trucking
JOSH FISHER • DIGITAL EDITOR
Fisher is a former award-winning
ELSA PECORONI • ASSOCIATE ART
DIRECTOR
The Information Source
industry, Abt has covered freight, equipment, newspaper editor, political columnist
for Trucking
A seasoned magazine professional who
technology, regulatory, safety and supply and broadcast general manager. He was first joined Fleet Owner in 1989, Pecoroni
chain issues globally. He has over 20 years of the editor-in-chief of four newspapers is responsible for planning, scheduling and
reporting experience. in New England and New York that were production quality of our magazine, special
recognized for outstanding journalism and
early adoptions of digital journalism.
Erdos & Morgan, J.D. Power and
Associates, Alfred Politz Research,
MICHAEL CATAREVAS • MANAGING EDITOR DAVID HELLER • COLUMNIST/RESEARCHER CATHARINE CONWAY •
An experienced, award-winning journalist Heller, CDS, is director of safety and ASSOCIATE DIGITAL EDITOR Frontline Research, Hagan
and editor, Catarevas began his career in policy for the Truckload Carriers Conway joined Fleet Owner in August
trade publishing, working at Chain Store Assn., responsible for interpreting and 2018. She began her career as an arts and Communications, and International
Age Executive and National Home Center communicating industry-related and entertainment journalist. She recently
News. His journalism and design experience legislation to the membership of TCA. graduated with a Master of Science in Communications Research are
includes business-to-business and consumer. Publishing degree from Pace university.
among the independent research
AARON MARSH • SENIOR EDITOR KEVIN ROHLWING •
firms to have recognized Fleet
VILMA ALVAREZ • ART DIRECTOR
Marsh spent a decade working in
Washington, D.C., around Congress and
CONTRIBUTING EDITOR/COLUMNIST
Rohlwing has over 25 years of experience
An award-winning designer, who began her Owner as #1 in its field.
career as an illustrator, Alvarez has more than
regulatory activity. He has been recognized in truck tire technology, maintenance and 25 years experience in graphic design and
both for his pen and camera covering marketing, authors monthly column on print publishing. She spent the last 15 years in
transportation, healthcare and legal issues. tire-related topics. the technology industry as a digital artist and
web designer who was also responsible for
in-house marketing services for UBM. In Fleet Owner’s long history of
JIM MELE • EDITOR WENDY LEAVITT • EDITOR market leadership, it has been
Leavitt is a trucking industry professional
Mele is a nationally recognized journalist,
author and editor, with experience covering with extensive experience in writing, recognized by 15 separate and
marketing and public relations, both as a
transportation as a newspaper reporter
and magazine staff writer. He is a winner of member of the press and with a major truck independent studies as #1 in
OEM. She is a winner of both Jesse H. Neal
multiple Jesse H. Neal and ASBPE Awards
for editorial excellence. and ASBPE Awards. readership in the truck-fleet market –
MORE THAN ANY OTHER
AWARDS FLEET PUBLICATION.
AMERICAN SOCIETY OF BUSINESS TRADE, ASSOCIATION AND FOLIO MAGAZINE: AMERICAN BUSINESS
PRESS EDITORS: BUSINESS PUBLICATIONS Award for Editorial MEDIA:
Award for Editorial Excellence, INTERNATIONAL: Excellence Jesse H. Neal Award for
Award for Design Excellence Tabbie International Award Outstanding Journalism
The Stephen Barr Award for Feature Writing for Design
2019 Calendar EDITORIAL
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Fleet Owner For-Hire 500: ELDs' Unintended Shop Issue: The Digital Fleet Owner 500: Ranking Drivers' Effect on the Carriers & Shippers: Women in Trucking by the New Models 2020 Fleet of the Year Trucking's Charitable Parking: Has the
MANAGEMENT Ranking the Top Carriers Benefits Maintenance Bay of the Top U.S. Private Bottom Line Managing the Transportation Numbers Side Problem Been Fixed?
in North America Fleets Relationship
New Truck Features: Predictive Analytics: Operating Lower GVW Zero Emissions - Can we Prepping Your Fleet for Keeping the Fleet Over the Air Equipment The Electrification of Class 1-8 Equipment Pickup Truck & Van Coping with Snow
EQUIPMENT Standard & Optional Using AI to Protect Your Vehicles get there? Roadside Inspections Clean Programming (OTAP): Maintenance: the Truck Specs Review & Ice
Equipment Uses/Benefits Outsource vs. In-House
Parts: Inventory Man- Tech Tools to Cope With Driver Behavior IT Training Blockchain: Asset Tracking ELDs: Countdown to Best Practices for Managing Fuel Costs Safety Solutions Telematics Tech Toys for Truckers
TECHNOLOGY agement E-Commerce Demands Developments & the AOBRD Deadline Integrating IT Solutions
Adoption
Lights Seats Mirrors Flatbed Trailers Transmissions Oils & Lubes Cooling Systems Cab Comfort Intermodal Chassis Tires Dry Van Trailers Engines
PRODUCT SPOTLIGHT
P&D: Parts Municipal Leasing Government Sanitation/Recycling Logging/Mining Refrigerated Construction Intermodal LTL Package Home Heating Fuel
VOCATIONAL PROFILE
Fleet Technology Fleet Technology Fleet Technology Fleet Technology Fleet Technology Fleet Technology Fleet Technology Fleet Technology Fleet Technology Fleet Technology Fleet Technology Fleet Technology
COLUMNS/ Maintenance Bay Maintenance Bay Maintenance Bay Maintenance Bay Maintenance Bay Maintenance Bay Maintenance Bay Maintenance Bay Maintenance Bay Maintenance Bay Maintenance Bay Maintenance Bay
SECTIONS Running Green Running Green Running Green Running Green Running Green Running Green Running Green Running Green Running Green Running Green Running Green Running Green
Light & Medium Report Light & Medium Report Light & Medium Report Light & Medium Report Light & Medium Report Light & Medium Report Light & Medium Report Light & Medium Report Light & Medium Report Light & Medium Report Light & Medium Report Light & Medium Report
Aftermarket Aftermarket Aftermarket Aftermarket Aftermarket Aftermarket Aftermarket Aftermarket Aftermarket Aftermarket Aftermarket Aftermarket
Safety 411 Safety 411 Safety 411 Safety 411 Safety 411 Safety 411 Safety 411 Safety 411 Safety 411 Safety 411 Safety 411 Safety 411
Insurance Finance Insurance Finance Insurance Finance Insurance Finance Insurance Finance Insurance Finance
Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks
Private Fleets Private Fleets Private Fleets Private Fleets Private Fleets Private Fleets Private Fleets Private Fleets Private Fleets Private Fleets Private Fleets Private Fleets
NPTC Newsletter NPTC Newsletter NPTC Newsletter NPTC Newsletter NPTC Newsletter NPTC Newsletter
SPECIAL Tire Chart Fuel Economy Aftermarket Showcase:
SUPPLEMENT Parts & Service
American Truck Dealers NTEA Bonus National Truck Equipment Truck Rental and Leasing Waste Expo, Intermodal Association American Trucking
CONFERENCES/ (ATD), Jan. 24-27 Distribution Assn. (NTEA), Mar. 5-8 Assn. (TRALA), Apr. 7-10 May 6-9 of North America Assns.
TRADESHOWS Heavy Duty Aftermarket Truckload Carriers Assn. Transportation (IANA), Se pt. 15-17 (ATA), Oct. 5-9
BONUS Week (HDAW), Jan. 28-31 (TCA), Mar. 10-12 Intermediary Assn. North American
Technology & (TIA), Apr. 10-13 Commercial Vehicle
DISTRIBUTION
Maintenance National Private Truck (NACV), Oct. 28-31
Council (TMC), Mar. 18-21 Council (NPTC), Apr. 14-16
Mid-America Trucking National Association
Show (MATS), Mar. 28-30 of Fleet Administrators
(NAFA), Apr. 15-17
Advanced Clean
Transportation Expo
(ACT), Apr. 23-26
Advertising Advertising Advertising Advertising
MARKETING Measurement Measurement Measurement Measurement
SERVICES Study Study Study Study
AD SPACE CLOSE DATE 12/7/2018 1/9/2019 2/6/2019 3/8/2019 4/10/2019 5/8/2019 6/7/2019 7/10/2019 8/9/2019 9/10/2019 10/9/2019 11/5/2019
AD MATERIALS CLOSE DATE 12/12/2018 1/16/2019 2/13/2019 3/15/2019 4/17/2019 5/15/2019 6/14/2019 7/17/2019 8/16/2019 9/13/2019 10/16/2019 11/12/2019
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FleetSeek is a lead generation, sales and research tool that lets you interact with up to 100 data Over 700,000 North
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American commercial
Increase Field Productivity…
truck owners, operators
A truck manufacturer uses FleetSeek to map sales territories within dealer networks, manage sales and decision makers
funnels, and connect remote workers with local fleet owners to streamline sales cycles and work and the fleets they
order management.
manage.
Pinpoint fleets with a specific need…
A refrigerated carrier uses FleetSeek to identify food & beverage shippers to generate leads for their
enterprise freight solutions.
Safety and Performance Rating…
A risk management firm trusts FleetSeek for fleet CSA safety scores and evaluates performance rating
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points that are relevant to your product and services offerings.EVENTS
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FLEET OF THE YEAR FLEET OWNER 500 AWARDS ADVANCED CLEAN opportunities to develop new
Fleet Owner’s editors gather annually The Fleet Owner 500 Awards TECHNOLOGY EXPO
to discuss a select group of nominees celebrate the largest private fleets
relationships or enhance existing
The Advanced Clean Technology
to be considered for its Fleet of the in the business, and names the (ACT Expo) is a focal point within the ones.
Year awards. There is no formal top operators across the 500 list transportation industry to evaluate
nomination or application process for outstanding achievement and and showcase efficient technologies We celebrate outstanding
for these awards; our editors interact innovation across nine categories: and practices that will improve
with hundreds of fleets over the Manufacturing/Processing, Food/ productivity. One common goal achievement with our Fleets of the
course of given a year and while all Beverage Distribution, Retail/ brings these industry professionals Year and Fleet Owner 500 awards
have valuable stories to tell, a few Wholesale Delivery, Utilities and Like together: maximizing efficiency presentations. Joining us in that
simply stand out from the rest – for Services, Construction, Cement/ and reducing exhaust emissions in
their management skills, for their Concrete, Petroleum/Gases,
recognition will elevate your brand to
the process. Fleets, manufacturers,
successes, and most of all, for their Sanitation Service policymakers and industry new levels while giving you personal
innovative approaches to excellence stakeholders gather every year for access to hard-to-reach fleet
in fleet operations. unmatched peer-to-peer learning, executives.
and to investigate new products that
will improve commercial equipment
and its operation.BUSINESS
Special Reports INTELLIGENCE
ELECTRONIC LOGGING DEVICE REPORT COMMERCIAL VEHICLE REPORT CLICK HERE to learn
A Fleet Owner and Wards Intelligence report on ELD The first-of-its-kind Commercial Vehicle Utilization Report, more about the ELD
regulation and its impact on commercial vehicle operations. identifying the 28.5 million trucks still on the road today and
how they are being used across a spectrum of industries.
Report
In this landmark
business intelligence The report considers commercial vehicle utilization across:
report, we explore in
great depth: • Gross Vehicle Weight Ratings • Geography CLICK HERE to learn
• Fleet Type • Equipment Age
• Impact to freight • Industry • Brand more about the CV
capacity shortages Report
moving forward Further, the report:
• An insider view of
how Fleet Owner • Identifies 28.5 million CVs in
readers are the U.S. by size, use,
preparing for ELD compliance – or not industry, age and brand
• How trucking technologies have triggered an • Compares CV totals by state
investment rush with the potential to disrupt and populations
recreate “business as usual” for the trucking industry • Quantifies brand presence
• The challenges of special ELD exemptions for fleets, in the U.S. CV market by
law enforcement and ELD suppliers GVW groups and average age
• How ELDs and related fleet management • Provides detailed charts and
technologies are helping to create transparent graphs to illustrate analysis
supply chains and what that may mean going forward of proprietary dataInforma Engage: Audience Extension OPPORTUNITY
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insightful information on a single • Establish subject-matter expertise
thought leadership. They are also effective
issue or trend. at generating high-quality leads when around key industry topics
paired with a lead generation program.Informa Engage: Digital Events OPPORTUNITY
Informa’s Highly
Experienced Events
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direct from the expo or
conference floor
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Facebook’s powerful platform to connect online environment that provides prospects who are actively looking qualified leads and maximize ROI
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to promote attendees to your live
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production. Simple, turnkey, powerful.Informa Engage: Lead Services OPPORTUNITY
Informa’s Highly
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Services Team Can:
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LEAD GENERATION CONTENT LEAD TOUCH WEBINAR LEAD TOUCH • Nurture your high-quality leads
Our high-value audiences seek out We map three pieces of your thought Gain greater return on your • Qualify and motivate your
information to research and evaluate leadership content to the needs of Webinar investment by engaging
webinar registrants
multiple solutions, products, and your prospects at key buying stages. leads immediately after your event
services throughout the purchase A series of three emails is sent to to maintain a conversation and
process. Lead Generation programs 5,000 targeted contacts to generate move them toward a follow-up
syndicate your valuable thought and nurture their interest. You action. The program includes
leadership content across our receive lead data for each user who the development of an executive
brand channels to reach highly views your content as well as overall summary along with a series of
relevant audiences with interest in campaign engagement metrics. three emails to registrants to
the content’s topic. Registration is encourage sharing, drive on-
required to view the content and you demand views, and expose users
receive weekly reports with contact to related content.
information for each lead.Contact Us Today CONTACT
Vice President, Marketing Services Let’s start building a
REGGIE LAWRENCE campaign to turn our
ph: 678-957-1414
audience into your next
reggie.lawrence@informa.com
customers!
National Sales Manager Western Sales Manager Classified Sales
Contact us today for a
PETER LOVATO WOODY NEWELL DAN ELM
ph: 231-233-2660 ph: 360-944-6572 ph: 612-760-9633 consult to discuss how we
peter.lovato@informa.com swnewell44@gmail.com dan.elm@informa.com can help you in 2019.
Eastern Sales Manager Midwest Sales Manager
BILL DOUCETTE DAVID HAGGETT
ph: 603-236-3310 ph: 847-934-9123
wjduce@gmail.com davidhaggett@sbcglobal.netYou can also read
