2019 Sponsorship Brochure - Pride Winston Salem
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2019 Sponsorship
Brochure
Pride Winston-Salem Festival & Food Truck Rally
Saturday, October 19, 2019—Trade Street 10am—5:30pm
Pride Winston-Salem Parade
Saturday, October 19, 2019—4th Street 11am
proud member of
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
Our Mission is to celebrate our culture, honor diversity, inspire engagement, promote inclusion, provide community outreach
and educate friends, allies and supporters on equal rights for all. -Pride Winston-Salem’s mission statement- 2013
Pride Winston-Salem has exciting news! We’re looking for sponsors that will help us bring the state’s 3rd largest Pride
Festival and Parade back for 2019! And in return for your sponsorship support, we have exciting opportunities available in
each of our sponsorship levels.
Would you consider a sponsorship that will bring 29,000 people to Downtown Winston-Salem and give your company
exposure to multi-platform advertising like no other organization can in Winston-Salem?
Pride Winston-Salem is very grateful to all if it’s sponsors. From our legacy sponsors to our newest sponsors that have just
joined the organization- they have recognized that Pride Winston-Salem truly is an organization for the LGBTQ Community.
Not only will your sponsorship bring the Festival and Parade to the city of Arts and Innovation, but it will also help fund our
educational programming and community projects that our all-volunteer board participate in monthly.
Recognizing a need to provide support and educational opportunities to the transgender community we started
T with a Tude – a panel discussion for the transgender community and their families. Having been a very successful quarterly
meeting, we have gone to a monthly meeting format. The panel discussions are being led by a former Mr. Pride Winston-
Salem and trans man Devonte Jackson. Each month is a different topic that is currently affecting our trans community.
So please consider a sponsorship of Pride Winston-Salem, we are an IRS approved 501(c)3 organization that is managed by
an amazing group of volunteers representing every part of the LGBTQ community.
It’s easy to join our growing list of sponsors! Everything you need is covered in the following pages of this brochure.
Remember, the earlier you get in, the more exposure time your business will receive during 2019 leading up to the Festival
and Parade.
If you have any questions or would like to discuss sponsorship opportunities, please contact me. My contact information is
below.
Thank you for your consideration!
Jerry Morin
President
Pride Winston-Salem
336-486-1464
jmorin@pridews.org
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
50th Anniversary
June 28, 1969
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
In the early hours of June 28, 1969, New York City police raided the Stonewall Inn, a gay club located in Greenwich Village i n New
York City. The raid sparked a riot among bar patrons and neighborhood residents as police roughly hauled employees and patron s
out of the bar, leading to six days of protests and violent clashes with law enforcement outside the bar on Christopher Stree t, in
neighboring streets and in nearby Christopher Park. The Stonewall Riots served as a catalyst for the gay rights movement in t he
United States and around the world.
Gay Bars: A Place of Refuge
The 1960s and preceding decades were not welcoming times for lesbian, gay, bisexual, and transgender (LGBT) Americans. For
instance, solicitation of homosexual relations was illegal in New York City, and there was a criminal statute that allowed police to
arrest people wearing less than three gender-appropriate articles of clothing.
For such reasons, LGBT individuals flocked to gay bars and clubs, places of refuge where they could express themselves openly and
socialize without worry. However, the New York State Liquor Authority penalized and shut down establishments that served alc ohol
to known or suspected LGBT individuals, arguing that the mere gathering of homosexuals was “disorderly.”
Thanks to activists’ efforts, these regulations were overturned in 1966, and LGBT patrons could now be served alcohol. But engaging
in gay behavior in public (holding hands, kissing, or dancing with someone of the same sex) was still illegal, so police hara ssment of
gay bars continued and many bars still operated without liquor licenses —in part because they were owned by the Mafia.
Stonewall Inn
The crime syndicate saw profit in catering to shunned gay clientele, and by the mid -1960s, the Genovese crime family controlled most
Greenwich Village gay bars. In 1966, they purchased Stonewall Inn (a “straight” bar and restaurant), cheaply renovated it, and
reopened it the next year as a gay bar.
Stonewall Inn was registered as a type of private “bottle bar,” which did not require a liquor license because patrons were supposed
to bring their own liquor. Club attendees had to sign their names in a book upon entry to maintain the club ’s false exclusivity. The
Genovese family bribed New York’s Sixth Police Precinct to ignore the activities occurring within the club.
Without police interference, the crime family could cut costs how they saw fit: The club lacked a fire exit, running water be hind the bar
to wash glasses, clean toilets that didn’t routinely overflow, and palatable drinks that weren’t watered down beyond recognition.
What’s more, the Mafia reportedly blackmailed the club’s wealthier patrons who wanted to keep their sexuality a secret.
Nonetheless, Stonewall Inn quickly became an important Greenwich Village institution. It was large and relatively cheap to en ter. It
welcomed drag queens, who received a bitter reception at other gay bars and clubs. It was a nightly home for many runaways an d
homeless gay youths, who panhandled or shoplifted to afford the entry fee. And it was one of the few —if not the only—gay bar left
that allowed dancing.
Raids were still a fact of life, but usually corrupt cops would tip off Mafia -run bars before they occurred, allowing owners to stash the
alcohol (sold without a liquor license) and hide other illegal activities. In fact, the NYPD had stormed Stonewall Inn just a few days
before the riot-inducing raid.
The Stonewall Riots Begin
When police raided Stonewall Inn on the morning of June 28, it came as a surprise —the bar wasn’t tipped off this time.
Armed with a warrant, police officers entered the club, roughed up patrons, and, finding bootlegged alcohol, arrested 13 peop le,
including employees and people violating the state’s gender-appropriate clothing statute (female officers would take suspected
cross-dressing patrons into the bathroom to check their sex).
Fed up with constant police harassment and social discrimination, angry patrons and neighborhood residents hung around outsid e of
the bar rather than disperse, becoming increasingly agitated as the events unfolded and people were aggressively manhandled. At
one point, an officer hit a lesbian over the head as he forced her into the paddy wagon — she shouted to onlookers to act, inciting the
crowd to begin throw pennies, bottles, cobble stones, and other objects at the police.
Within minutes, a full-blown riot involving hundreds of people began. The police, a few prisoners, and a Village Voice writer
barricaded themselves in the bar, which the mob attempted to set on fire after breaching the barricade repeatedly.
The fire department and a riot squad were eventually able to douse the flames, rescue those inside Stonewall, and disperse th e
crowd. But the protests, sometimes involving thousands of people, continued in the area for five more days, flaring up at one point
after the Village Voice published its account of the riots.
Though the Stonewall uprising didn’t start the gay rights movement, it was a galvanizing force for LGBT political activism, leading to
numerous gay rights organizations, including the Gay Liberation Front, Human Rights Campaign, GLAAD (formerly Gay and Lesbian
Alliance Against Defamation), and PFLAG(formerly Parents, Families and Friends of Lesbians and Gays).
In 2016, President Barack Obama designated the site of the riots—Stonewall Inn, Christopher Park, and the surrounding streets and
sidewalks—a national monument in recognition of the area’s contribution to gay and human rights.
Article written by,
History.com Editors
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
Pride Winston Salem 2018 Sponsors Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
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Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
RAINBOW
EVENT SPONSOR
$10,000+
RAINBOW EVENT SPONSOR BENEFITS:
• Exclusive naming rights as presenting sponsor of the PRIDE Festival
• Priority placement of company logo on banners inside the PRIDE Festival venue
• Corporate banner placement in the PRIDE Festival Zone
• 4 tickets to the 2019 PRIDE Kick-Off Party
• Recognition of your sponsorship at fundraising events & PRIDE Festival stages
• Presenting sponsorship recognition on press releases
• Logo placement on applicable national/regional/local advertisements
• Logo placement on posters/festival main stage banner and email blasts
• Logo placement on Pride Winston-Salem’s home page and social media sites with link
back to sponsor site
• 2 full-page advertisements in the PRIDE Winston-Salem PRIDE Guide and logo placement
in the official Pride Winston-Salem IOS & Android App
• Up to 4 PRIDE festival vendor spaces– your choice of zone. Non-transferable; festival
application must be submitted to utilize the benefit.
• PRIDE Parade entry fee waiver and priority placement in the parade-parade application
must be submitted to utilize the benefit.
• Option to provide co-branded marketing collateral for distribution at other PRIDE events
attended by Pride Winston-Salem (approved by marketing of both organizations).
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
PLATINUM
EVENT SPONSOR
$7,500
PLATINUM EVENT SPONSOR BENEFITS:
• Priority placement of company logo on banners inside the PRIDE Festival venue
• Corporate banner placement in the PRIDE Festival Zone
• 4 tickets to the 2019 PRIDE Kick-Off Party
• Recognition of your sponsorship at fundraising events & PRIDE Festival main stage
• Platinum sponsorship recognition on press releases
• Logo placement on applicable national/regional/local advertisements
• Logo placement on posters/festival main stage banner and email blasts
• Logo placement on Pride Winston-Salem’s home page and social media sites with link
back to sponsor site
• 1 full-page advertisement in the PRIDE Winston-Salem PRIDE Guide and logo placement in
the official Pride Winston-Salem IOS & Android App
• Up to 2 PRIDE festival vendor spaces– your choice of zone. Non-transferable; festival
application must be submitted to utilize the benefit.
• PRIDE Parade entry fee waiver and priority placement in the parade-parade application
must be submitted to utilize the benefit.
• Option to provide co-branded marketing collateral for distribution at other PRIDE events
attended by PRIDE Winston-Salem (approved by marketing of both organizations.)
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
GOLD
EVENT SPONSOR
$5,000
GOLD EVENT SPONSOR BENEFITS:
• Priority placement of company logo on banners inside the PRIDE Festival venue
• 3 tickets to the 2019 PRIDE Kick-Off Party
• Recognition of your sponsorship at fundraising events & PRIDE Festival stages
• Logo placement on applicable national/regional/local advertisements
• Logo placement on posters/festival main stage banner and email blasts
• Logo placement on Pride Winston-Salem’s home page and social media sites with link back
to sponsor site
• 1 full-page advertisement in the PRIDE Winston-Salem PRIDE Guide and logo placement in
the official Pride Winston-Salem IOS & Android App
• Up to 2 PRIDE festival vendor spaces– your choice of zone. Non-transferable; festival
application must be submitted to utilize the benefit.
• PRIDE Parade entry fee waiver and priority placement in the parade-parade application
must be submitted to utilize the benefit.
• Option to provide co-branded marketing collateral for distribution at other PRIDE events
attended by PRIDE Winston-Salem (approved by marketing of both organizations.)
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
SILVER
EVENT SPONSOR
$2,500
SILVER EVENT SPONSOR BENEFITS:
• Placement of company logo on banners inside the PRIDE Festival venue
• 2 tickets to the 2019 PRIDE Kick-Off Party
• Recognition of your sponsorship at fundraising events & PRIDE Festival stage
• Logo placement on applicable national/regional/local advertisements
• Logo placement on posters/festival main stage banner and email blasts
• Logo placement on Pride Winston-Salem’s home page and social media sites with link
back to sponsor site
• 1 half-page advertisement in the PRIDE Winston-Salem PRIDE Guide and logo placement in
the official Pride Winston-Salem IOS & Android App
• Up to 1 PRIDE festival vendor spaces– your choice of zone. Non-transferable; festival
application must be submitted to utilize the benefit.
• PRIDE Parade entry fee waiver and priority placement in the parade-parade application
must be submitted to utilize the benefit.
• Option to provide co-branded marketing collateral for distribution at other PRIDE events
attended by PRIDE Winston-Salem (approved by marketing of both organizations.
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.BRONZE
EVENT SPONSOR
$1,000
BRONZE EVENT SPONSOR BENEFITS:
• Placement of company logo on banners inside the PRIDE Festival venue
• 1 ticket to the 2019 PRIDE Kick-Off Party
• Recognition of your sponsorship at fundraising events
• Logo placement on applicable national/regional/local advertisements
• Logo placement on posters/festival main stage banner and email blasts
• Logo placement on Pride Winston-Salem’s sponsor page and social media sites with link
back to sponsor site
• 1/3 page advertisement in the PRIDE Winston-Salem Guide and logo placement in the
official Pride Winston-Salem IOS & Android App
• Up to 1 PRIDE festival vendor spaces– your choice of zone. Non-transferable; festival
application must be submitted to utilize the benefit.
• PRIDE Parade entry fee waiver and priority placement in the parade-parade application
must be submitted to utilize the benefit.
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.DIAMOND
EVENT SPONSOR
$500+
DIAMOND EVENT SPONSOR BENEFITS:
• Placement of company logo on banners inside the PRIDE Festival venue
• 1 ticket to the 2019 PRIDE Kick-Off Party
• Recognition of your sponsorship at fundraising events
• Logo placement on applicable national/regional/local advertisements
• Logo placement on Pride Winston-Salem’s sponsor page and social media sites with
link back to sponsor site
• 1/4 page advertisement in the Pride Winston-Salem PRIDE Guide and logo placement
in the official Pride Winston-Salem IOS & Android App
RUBY
EVENT SPONSOR
$250+
RUBY EVENT SPONSOR BENEFITS:
• Placement of company logo on banners inside the PRIDE Festival venue
• Recognition of your sponsorship at fundraising events
• Logo placement on Pride Winston-Salem’s sponsor page with link back to sponsor site
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.SPONSORSHIP FORM
Rainbow Presenting Sponsor - $10,000 Diamond Event Sponsor - $500
Platinum Event Sponsor - $7,500 Ruby Event Sponsor - $250
Gold Event Sponsor - $5,000
Silver Event Sponsor - $2,500
Bronze Event Sponsor - $1,000
Pride Winston Salem will also consider in kind donations. Please contact our sponsorship committee at sponsors@pridews.org
Please print the name of the company (or individual) as you would like it to appear in the Sponsor acknowledgements section
on the website:
Company Name: ________________________________________________________________________________________
Contact Name: _________________________________________________________________________________________
Contact Phone: __________________________________ E-Mail_________________________________________________
Address: ______________________________________________________________________________________________
City: _________________________________________ ST__________ Zip_________________________________________
Website: _____________________________________ Facebook_______________________________________________
Please provide PWS with a high-resolution logo 300dpi or higher resolution that will be used in marketing material
distributed by Pride Winston-Salem.
Please upload a PNG, ESP, SVG, AI or PSD file at www.pridews.org/sponsors
BRONZE LEVEL SPONSORSHIP AND ABOVE RECEIVE FREE PARADE ENTRIES AND VENDOR BOOTH SPACE(S).
Will your organization be taking advantage of these benefits?
SPONSORSHIP INFORMATION
Vendor- Y
Parade- Y
N
N
vendors@pridews.org
parade@pridews.org
If YES, please complete the paperwork included in this packet.
If you are a sponsor, and want to participate in the Parade and be a Festival Vendor you need to complete the Sponsorship
Agreement, Parade Application and Vendor/Food Truck Application.
Completed Sponsorship Agreement and payment must be submitted no later than July 16, 2019 for media deadlines however,
PWS will still accept all sponsor applications for non-printing (digital).
Please make checks payable to: PRIDE Winston-Salem. sponsors@pridews.org
PO Box 20732 pridews.org/donate
Winston-Salem, NC 27120-0732
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.THIS FORM IS TO BE USED TO SUBMIT PAYMENT FOR
SPONSORSHIP-VENDOR-PARADE & AD BUYS
PAYMENT FORM
Our check payable to PRIDE WS is enclosed. (PWS will charge a $25 fee for checks returned by your bank)
PayPal via pridews.org/donate
I am submitting payment for the following:
-OR-
Sponsorship $_____________
Use the form below to provide a credit card for payment.
Vendor $_____________ TOTAL $_____________
Parade $_____________
Ad buy $_____________
Card #
Expiration Date: ______/_______ Security Code: ______________
Name on Card: ___________________________________________________________________________________
Billing Address of card: _____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Cardholder Signature: ______________________________________________________________________________
Applicants are required to read all Terms and Conditions in this application an sign below. Agreement is not complete without signature.
I, _________________________________________, agree to all Terms and Conditions as set forth by Pride Winston-Salem
in this application.
SPONSORSHIP INFORMATION
Please email sponsors@pridews.org with questions.
PRIDE Winston-Salem sponsors@pridews.org
PO Box 20732
Winston-Salem, NC 27120-0732
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.PRIDE GUIDE AD PRICING
Launched in 2016, the Pride Guide became a value added upgrade to our sponsorship
packages. The inaugural issue was on-line only– available on pridews.org, Facebook and on
the Pride App. In 2017 we printed the first copies of the Pride Guide for distribution at the
Festival.
There are 6 size options available for you to get your message out to the LGBTQ Community.
1/3 1/8 1/2
vertical
Full Page
1/4 1/2 horizontal
1/3 = 5w x 2.627h 1/8 = 2.3125w x 1.875h 1/2 = 2.3125w x 8h FP = 5.5w x 8.5h
1/4 = 2.3125w x 3.875h 1/2 = 5w x 3.875h
Full Page 5.5w x 8.5h $400
1/2 Page Vertical 2.3125w x 8h $300
1/2 Page Horizontal 5w x 3.875h $300
1/3 Page 5w x 2.627h $250
1/4 Page 2.3125w x 3.875h $200
1/8 Page 2.3125w x 1.875h $100
Photos by Sargent Sound Productions
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.MOBILE APP
The Pride Winston-Salem App was launched in 2016 as a tool for
festival goers to keep up to date on the performance schedules of
the Community and Main Stages.
Everyone knows that managing stages with live entertainment has
it’s challenges. The app gives us the ability to keep festival goers
updated in real time on when and where their favorite entertainers
are performing.
Bronze Level sponsorship and above receive logo placement in the
IOS & Android App as a benefit.
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.Advertising Contract
Name: ___________________________________________________________________
Company: _________________________________________________________________
Address: __________________________________________________________________
City: _________________________________ State: ________ Zip: ___________________
Telephone: ____________________________ Email: ______________________________
(Initial beside your selection) CHECK BOX Full Page
SPONSOR- 5.5w x 8.5h $400
1/2 Page Vertical 2.3125w x 8h $300
1/3 Page
SHIP IFOR-
1/2 Page Horizontal
SPONSOR-
5w x 3.875h
5w x 2.627h
$300
$250
1/4 Page 2.3125w x 3.875h $200
1/8 Page
MATION
SHIP IN-
2.3125w x 1.875h $100
Please submit logos in PNG, EPS, SVG, AI, or PSD format. Upload to pridews.org/sponsors as soon as possible. Ad will go live on pridews.org
within 7 days of receiving the completed sponsorship agreement and payment has been received.
FORMATIO
Print ready artwork for the Pride Guide should be in 300dpi in PDF of JPG format uploaded to pridews.org/prideguide no later than
August 1, 2019.
Terms & Conditions:
N
Advertiser and/or agency (“advertiser”) agrees to place advertisement with Pride Winston-Salem, Inc (“publisher”) for the 2019 Pride Winston-Salem
Pride Guide and understands that this advertising contract is due on or before August 1, 2019 unless other arrangements are made through invoice
to advertiser. Advertiser also understands that placement of their advertisement is not guaranteed without full payment, unless otherwise arranged
with publisher via written agreement and/or invoice. Additionally, advertiser’s failure to provide an advertisement file by the deadline of August 1,
2019 may forfeit the advertiser’s space regardless of the status of advertiser’s payment. Advertiser understands that no refund will be issued for
failure to submit advertisement file by the deadline.
SPONSORSHIP INFORMATION
Further, advertiser understands that it will fully hold harmless and fully indemnify the publisher from and against any and all claims, demands, suits,
actions, proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by the publisher, arising
directly or indirectly from the publication of any advertisement (including but not limited to claims of infringement of copyright or trademark or
claims of libel or invasion of libel or invasion of privacy) or based upon or arising out of any matter or thing contained in any advertisement. The
publisher cannot guarantee placement within the publication and cannot guarantee that an advertisement will not be backed by an advertisement
with a coupon.
Advertiser Name: ___________________________________________________________
Advertiser Signature: _________________________________________________________
Date: _______________
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.
2019 Pride Winston-Salem Parade Route
Pride Winston-Salem is a 501(c)3 non-profit managed by volunteers.You can also read
