2020 AND BEYOND CHARTING MALAYSIA'S JOURNEY TO - MYCEB
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Charting Malaysia's Journey to 2020 and Beyond
CONTENTs
INCENTIVE Foreword 1
CONVENTION &
CONFERENCE TRAVEL
Looking Back: Success Stories 3
RecognisingThe Competitive Environment 5
Future Ready 7
A Shared Vision 8
What DoesThis Roadmap WantTo Accomplish? 10
Vision & Mission 11
Goals 12
TRADE Action PlanTo MakeThese Goals A Reality 13
EXHIBITION
Deliverables And Impact 17
Conclusion 19
CORPORATE
MEETING
01 I MALAYSIA’S BUSINESS EVENTS ROADMAP MALAYSIA’S BUSINESS EVENTS ROADMAP I 02
FOREWORD
I am pleased to be given the opportunity As we outline Malaysia’s Business Events
to pen a few words for Malaysia’s Business Roadmap 2020 and beyond, we are confident
Events Roadmap, a strategic plan to raise the to state that Malaysia continues to maintain its
profile of Malaysia as a preferred business mantle as the nation’s leading business events
events destination by 2020 and beyond. In this destination in Asia. There are vast opportunities
regard, business events is a key component of in the business events industry. However, to
Malaysia’s tourism offering. To maximise the remain in a strong position to capitalise on
potential of business events, concerted efforts them, we need to innovate and chart our journey
need to be undertaken to further leverage on the towards being Asia’s Business Events Hub. We
diverse and beautiful tourism landscapes, unique have done well but there is still a lot of work
blend of culture and heritage, abundance of ahead of us that would require us to recognise
biodiversity, cuisines, arts and crafts to augment the challenges, be agile and adaptable to
the tourism experience. changing circumstances.
Through the National Key Economic Area’s We are ambitious that 2016 and beyond will
(NKEA) Tourism platform, Ministry of Tourism continue to be a key period. As it is, Malaysia has
and Culture has adopted the private-public improved by leaps and bounds in the business
partnership approach as a means to help events industry, positioning itself as the top-
secure Malaysia’s position as a leading tourist of-mind preferred business events destination
destination, focusing on leisure and business internationally.
tourism. In this connection, we have made
significant progress as Malaysia was named Indeed, business events is a powerful strategy Together with industry engagement, MyCEB has With adequate resources, the commitment from
Asia’s leading destination over Macao, Singapore to enhance global trade and intellectual developed a comprehensive Business Events both government and industry to implement the
and Thailand in 2016 at the World Travel Awards engagement. Therefore, the mission of this Roadmap for Malaysia using key insights from roadmap will deliver transformative outcomes
Asia. roadmap is to build Asia’s highest performing the ground-breaking Destination Marketing for Malaysia beyond tourism, in line with the
business events industry through public and Association International (DMAI) global report. country’s 2020 vision. Successful implementation
Malaysia has been performing well in the last private collaboration which results in economic, The roadmap has a clear vision of where of the roadmap will result in an increase in the
five years in positioning itself as a preferred social, cultural and environmental benefits to all and how Malaysia aims to position itself and number of international business events that
business events destination, regionally and parts of the country. has identified the five goals that will help the are linked to all National Key Economic Areas
globally. However, we must not rest on our business events industry to forge ahead. (NKEAs), contributing to Gross National Income
laurels. More needs to be done to stay ahead of Finally, I am confident this publication will be a (GNI) and creating multiplier effects across the
the game, with stronger competitors constantly useful guide for our strategic partners to align Evidently, business events play an important role economy, thus complementing our country’s
innovating their destination and product their business plans and programmes to grow in connecting industry leaders and accelerating efforts in becoming a developed nation by 2020.
offerings. By focusing on building a knowledge the business events industry and realise our innovation through the exchange of information
and creative economy, the business events aspiration to be Asia’s Business Events Hub. and ideas. With Malaysia increasingly being On behalf of MyCEB, I hope all stakeholders in
industry will be able to deliver transformative recognised as a destination for business events, the industry will give their fullest commitment
outcomes in terms of increased spend, as well the strong government support will not only in the implementation of Malaysia’s Business
as broader economic impact for Malaysia, and I help to bring in more international business Events Roadmap in attracting even more
believe the business events supply chain is full of events to our shore but also amalgamate the business events to Malaysia. I look forward to
knowledge and creative businesses. effort of all ministries through multiple advocacy your strong support.
programmes toward achieving the nation’s goal.
Tan Sri Dr. Ong Hong Peng Datuk Zulkefli Hj Sharif
Secretary General CHIEF EXECUTIVE OFFICER
MINISTRY OF TOURISM AND CULTURE MALAYSIA CONVENTION & EXHIBITION BUREAU
CHAIRMAN
MALAYSIA CONVENTION & EXHIBITION BUREAU
03 I MALAYSIA’S BUSINESS EVENTS ROADMAP MALAYSIA’S BUSINESS EVENTS ROADMAP I 04
Looking Back:
Business events secured: 2010 - 2015
Over the years, from its establishment in 2010 and up to 2015, MyCEB together with its strategic partners
Success Stories
secured 654 international business events comprising of international conference, corporate meeting,
incentive travel and trade exhibition events which will substantially add an estimated RM4.1 billion into
Malaysia’s coffers. These events will take place between 2010 to 2020.
1,200 -120,000
In 2010, with the launch of the nation’s EconomicTransformation Programme 111,298
100,754
(ETP), Malaysia Convention & Exhibition Bureau (MyCEB) was given a critical role
654
1,000 97,078 -100,000
to establish Malaysia as a leading business events destination under Entry Point
events
Project (EPP) 10 of the Tourism National Key Economic Area (NKEA). 81,350
-80,000
800
The ETP was designed to help Malaysia reach Since then, with adequate funding and
developed nation status by 2020 and business commitment from government under the 600
61,086
-60,000 415,616
events has been recognised as a key contributor ETP, Malaysia’s business events industry has delegates
to this growth and in line with the ETP strategic performed exceedingly well, making the country
priority to focus on attracting high-yield business a much-envied new business events destination. 400 39,600
35,748
-40,000
travellers. RM4.1bil
economic impact
200 -20,000
BY 2020
49
1035
445
634
970
898
789
385
134
153
153
152
135
31
2010 2011 2012 2013 2014 2015 2016
-0
RM2.5bil
visitor
expenditure
Estimated economic Events secured Estimated total
impact (RM) million delegates
Business events is
expected to contribute Business events supported: 2010 - 2015
RM3.9bil 1,350
events
RM7.2bil
economic impact
incremental Gross National
Income
16,720
jobs creation
692,869
delegates
RM4.3bil
visitor expenditure
2.9mil
In the same period, MyCEB provided support to 1,350 events with the aim of increasing delegate average
attendance, their length of stay and spending in Malaysia. These events, which took place from 2010 -
2015, delivered an estimated economic impact of RM7.2 billion to the country.
To profile Malaysia as a preferred business events hub globally, a strong public relations and
Business Events visitors communications strategy has been implemented, resulting in an estimated media publicity of over
are expected to grow from 5% to 8% of total RM100 million for the past five years.
visitor arrivals The stage is set for Malaysia to continue its rising profile in the business
events industry in Asia.
*Source: EconomicTransformation Programme : A Roadmap for Malaysia *Source: Malaysia Convention & Exhibition Bureau
05 I MALAYSIA’S BUSINESS EVENTS ROADMAP MALAYSIA’S BUSINESS EVENTS ROADMAP I 06
recognising the
Hong Kong Macao
The true definition of east meets west, This tiny Special Administrative Region
Hong Kong is a stable networking base for (SAR) has strategically placed great focus on
competitive environment
buyers and sellers from around the world. its unique selling proposition – the latest and
It plays an important role as Asia’s trading newest international hotels with integrated
hub and one of the most important business hospitality and meetings infrastructure.
platforms for overseas companies wishing This means that Macao has the perfect
to promote their products and services to facility package to woo mega groups that
There is a growing recognition within the government and the community customers in mainland China. want the all-inclusive and all-under-one-roof
seamless experience with accommodation,
that business events makes a broader contribution beyond monetary entertainment, dining, recreational and team
building options.
gains. Business events is a powerful strategy to enchance global trade and
intellectual engagement.
Taiwan
Knowledge is now recognised as the driver of productivity and economic growth, leading to a
new focus on the role of information, technology and learning in economic performance. Every Improved Cross-Strait relations between
government in every country is focused on building knowledge and creative economies. And, Taipei and Beijing have opened doors to
more trade and more opportunities for
the business events supply chain is full of knowledge and creative businesses. In the region,
business events. Taiwan is a power house
countries all over Asia are on the move – they want a piece of the pie because they understand for manufacturing and boasts a high level
that business events is a key catalyst for economic, cultural and social transformations. of R&D in medical, technology and scientific
sectors, gradually building a reputation
among association organisers.
Thailand China
Thailand is leveraging on two winning Once regarded as the ‘world’s workshop’,
factors – its strategic location as gateway China’s economy has been significantly South Korea
to the emerging economies of the Greater rebalanced with services, high-tech
Mekong Subregion; and its active role in industries and advanced manufacturing The creativity behind its rich cultural heritage,
ASEAN. It has launched a campaign to becoming new engines of growth. Services lively imagination that catapulted Korean
assert the kingdom as the business events now make up 51 percent of its GDP. Key drama, fashion, entertainment and high tech
destination in the heart of ASEAN. Thailand Chinese gateway cities will benefit from the wizardry onto the global stage is making
is the leader in ASEAN collaboration and steady growth in business events. China’s South Korea a favourite among business
regional partnerships, and quick to leverage Belt and Road Initiative will integrate the events organisers. Korea enjoys a strong
on the ASEAN Economic Community (AEC). fragmented source market involving more government and private sector approach to
than 4.4 billion people. business events matched by its cutting-edge
convention centres and IT infrastructure.
Singapore
Asia’s Top Convention City for more than Japan
one decade, Singapore has managed to
The Japan Tourism Agency, under the
stay ahead of the curve by its constant
Ministry of Land, Infrastructure, Transport
reinvention and focus on the “Singapore
and Tourism, has the goal to make Japan
Experience”. The republic is positioning itself
the most popular conventions destination
as the premier business events destination
in Asia by 2030. Japan’s Global MICE
anchored on thought leadership and
Cities Strategic Project will select and
business opportunities. Singapore enjoys
provide technical assistance to city/regional
strong government involvement in terms of
convention bureaus and help them boost
inter-ministerial support, grants and funds
their capabilities to bid for and service
for business events.
international business events.
Indonesia India The Philippines
Home to the world’s 16th largest economy, Long stymied by lack of infrastructure, Once the grand dame of the convention
Indonesia is booming, thanks largely to a India now has on its books nine purpose- industry in Asia, the Philippines has lost
combination of domestic consumption and built convention centres. The nation is an its position but is now armed with new
productivity growth. With the boost of new important market and source of knowledge determination to recover lost ground.
exhibition space recently, the government in pharmaceutical, information and Greater foreign investment volumes and
has established Indonesia Convention & communications technology as well as improving business infrastructure in Manila
Exhibition Bureau (INACEB) to tap into the insurance. are contributing to positive sentiment within
lucrative business events market. its business events sector.
07 I MALAYSIA’S BUSINESS EVENTS ROADMAP MALAYSIA’S BUSINESS EVENTS ROADMAP I 08
future ready A Shared Vision
Malaysia is on the cusp of a changing business events landscape. With more new In a facilitated PEMANDU LAB 2.0 exercise in early 2016, MyCEB and the business
hotels, convention centres and bureaus in Kuala Lumpur, Penang and Sabah in the events industry stakeholders concurred that, together, we want to accomplish
pipeline, the prognosis looks good. these:
However, just how assured is Malaysia’s future The report revealed that there are two To elevate the industry's impact In these sessions, we acknowledged that there
position especially in the face of emerging fundamental drivers for any destination’s are significant emerging opportunities and
regions and destinations that are just as hungry success in the world market - on investment and trade that challenges for growth in the business events
for the business events market? accelerates national transformation. industry as a more sustainable and broad-based
the strength of the destination economy.
In January 2016, five years after its
establishment, MyCEB commissioned a study itself and the levels of To be a leading force for building Inherent in nearly all challenges are
to review the health of Malaysia’s business
events industry through a series of consultative
community support for Malaysia's global networks and opportunities for renewal and transformation.
knowledge transfer.
workshops and interviews with the business developing the industry.
events industry stakeholders. The goal was to
evaluate gaps, brainstorm solutions and chart To sustainably increase Malaysia's
Malaysia’s future in business events. For a destination to be successful it has to have
a strong profile and brand, high performance
business events market share and
As a result, a national business events and strong value offerings; and it has to have social and economic contribution
roadmap with clear goals, designated roles broad local commitment, understanding and
and performance measurements was drawn to
to the nation.
support from its larger community. This means
power the country’s business events industry the workforce; the national associations who are
to 2020 and beyond. This roadmap is developed potential conference hosts; future professional
using key insights from the groundbreaking
Destination Marketing Association International
thought leaders; the general public; and most
of all, the supplier community and the local and
Challenges
(DMAI) global report, also known as Destination federal governments. No long-term infrastructure planning and capacity limitations
NEXT, on the future of destination marketing. Socio-economic benefits from business events not realised by Ministries
Limited commitment and support from the industry
Limited data available to identify size, value and benefits
Government policies (visa, tax, etc.) are inhibiting rather than promoting growth
Lack of new product development and stifled innovation and creativity
Strong, aggressive and growing number of regional competitors
Decline in direct access
Small number of ready local host to bid for conferences
Opportunities
Upcoming infrastructure developments and new convention bureaus to support the
efforts of MyCEB
Leveraging business opportunities and community benefits from ASEAN Economic
Community (AEC)
Diversifying economy creating new industry sectors under NKEA and alignment of
business events with all government ministries for new partnerships
Malaysia is ranked as one of the world’s best value-for-money destinations and offers
business events organisers competitive solutions
Strong track record of hosting conventions and exhibitions
09 I MALAYSIA’S BUSINESS EVENTS ROADMAP MALAYSIA’S BUSINESS EVENTS ROADMAP I 10
MISSION What does this Roadmap
want to accomplish?
ACTION
PLAN
High performance industry
VISION Build a globally strong
business events brand for
organisations leading the
GOALS Malaysia
growth and development of the
industry
All of government support for
Lead major growth and
the attraction, development
development of the business
and creation of strategically
events industry
important business events
A vibrant association
community sharing knowledge, Build a skilled and professional
ideas and innovations with workforce
their international counterparts
Build community support Attract international business
through promotion of events that help drive
economic and social economic growth in key
importance of business events industry sectors
MEASURING Product innovation to
strengthen Malaysia’s
PERFORMANCE competitive edge and meet
Reduce dependency on
government funding
the current and future needs of
clients
Acquire the necessary Long-term infrastructure
business intelligence to planning to support future
DELIVERABLES benchmark, plan and
manage outcomes
growth of the business events
industry11 I MALAYSIA’S BUSINESS EVENTS ROADMAP MALAYSIA’S BUSINESS EVENTS ROADMAP I 12
VISION GOALS
These five goals capitalise on the potential of business events to help to power
Malaysia’s knowledge and creative economy.
Business events will be a leading
driver of Malaysia’s economic Malaysia will significantly The business events industry
transformation across all key increase its market share of will significantly increase its
sectors. It will strengthen international conventions and direct contribution to GDP,
exhibitions taking place in jobs and tax revenues.
Malaysia’s international profile Southeast Asia.
and global networks, build trade
and investment links and power
growth of the nation’s knowledge
and creative industries.
Business events will play Business events will help
a major role in achieving Malaysians expand their
the 2020 goals of every global investment, trade and
government ministry. professional networks.
MISSION
Malaysia will have Asia’s
To build Asia’s highest performing most professional, successful
business events industry through and sustainable business
government and private sectors events industry.
collaboration which results in
economic, social, cultural and
environmental benefits to all parts of
the country.
business events
helps national
transformation13 I MALAYSIA’S BUSINESS EVENTS ROADMAP MALAYSIA’S BUSINESS EVENTS ROADMAP I 14
Action Plan to make
Putting performance measurement systems in
place is an important way of keeping track on the
progress of Malaysia’s business events industry.
these Goals a Reality This will give MyCEB and the industry vital
information about what is happening now and
it also provides the starting point for a system
of target-setting in line with implementation of
strategies.
These five goals capitalise on the potential of business events to help to
complement Malaysia’s knowledge and creative economy.
The roadmap identified priority action items initiatives and shouldering the bulk of
for three main industry organisations i.e. responsibilities as the bureau works hand-in-
MyCEB, Malaysia Association of Convention hand with the government and private sectors to
and Exhibition Organisers and Suppliers achieve Goals 1 to 4. To implement Goal 5 action
(MACEOS) and a newly formed Business Events plan items, the roadmap proposes that MyCEB
Council of Malaysia (BECM). MyCEB, as the will share these tasks with MACEOS and BECM.
lead government agency in charge of business
events, would take charge of the majority of
GOALS Performance
Strategies Key Activities Measures
Goal 1 1. Greater engagement with buyers to learn and service their
needs and expectations.
1. Establish Customer Advisory Board.
2. Establish Business Events Council of Malaysia.
1. Percentage of international
conventions occurring in
Southeast Asia.
“Malaysia will significantly 2. Advocate pro-business visitors and pro-business events
increase its market share of government policies. 3. Inter-governmental and industry platforms to address key 2. Percentage of exhibition floor
international conventions and growth inhibitors. space sold within Southeast Asia.
3. A strong ‘Team Malaysia’ alliance for winning bids.
exhibitions taking place in 4. ‘Team Malaysia’ bid alliance to review, develop and support 3. Number of international
Southeast Asia.” 4. Local host support to bid for and host business events. bid strategy. participants at exhibitions in
Malaysia.
5. Build stronger global brand for Malaysia as the preferred 5. Brand development and communication plan.
business events destination.
6. Competitive MyCEB and industry collaborative financial
6. Develop global alliances with strategic partners to share and and non financial support programmes to bid for and host
develop business opportunities. business events.
7. Collaborative sales and marketing programmes to promote
Malaysia and generate further business prospects.
8. Global Destination Alliance.
Goal 2 1. Achieve multi-sectorial and inter-ministerial co-operation and
engagement with bids and event planning.
1. Government advocacy programmes.
2. Align business event opportunities with ministerial priorities, i.e.
1. Number of groups secured with
engagement of ministries.
“Business events will play a 2. Leveraging opportunities from business events that take place NKEA. 2. Number of events secured related
major role in achieving the in Malaysia. to NKEA industries.
2020 goals of every government 3. Sector innovation weeks to showcase Malaysia’s capabilities.
ministry.” 4. Collaborate with event stakeholders to identify and develop B2B
opportunities and /or legacy benefits.15 I MALAYSIA’S BUSINESS EVENTS ROADMAP MALAYSIA’S BUSINESS EVENTS ROADMAP I 16
GOALS Performance
Strategies Key Activities Measures
Goal 3 1. Development of a sustainable business model for all Malaysian
bureaus.
1. Collaboration of industry bodies to develop and promote
continuous training and accreditation programmes.
1. Number of professionally
accredited members of the
industry.
“Malaysia will have Asia’s most 2. Increased and broader community support – government, 2. Close collaboration with the Business Events Academic
professional, successful and public, media, trade associations and supplier organisations. Council. 2. Growth in membership of
sustainable business events Malaysian industry associations.
3. Measure value, track progress and share the success stories. 3. Community engagement programmes.
industry.” 3. Stakeholder (government and
4. Adopt industry best practices to educate, train, certify and 4. Research and promote community benefits. industry) satisfaction level.
accredit Malaysia’s business events industry and future
workforce. 5. Cross-promotion and support of industry 4. Malaysia Brand Monitor / Net
associations. Promoter score.
5. Empower and strengthen industry trade associations that will
supplement MyCEB’s efforts. 6. Association development and ambassador programme.
6. Grow Malaysia’s association community. 7. Product assessment and development programmes.
7. Product improvement and new product development.
Goal 4 1. Determine value of business events and its contribution
to GDP, job and tax revenues as benchmark for future
measurement.
1. Economic impact study to determine direct and indirect
economic value of business events.
1. Business events direct
contribution to GDP.
“The business events industry 2. Collaborative event marketing programme to maximise 2. Business events direct
will significantly increase its 2. Identify and leverage on opportunities brought in by business delegates. contribution to job creation.
direct contribution to GDP, jobs events.
3. Promote extend stays through pre and post event tours, 3. Business events direct
and tax revenues.” 3. Maximise yield from business events. technical visits etc. contribution to national tax
revenues.
4. Implementation of Goal 1 strategies. 4. Promote usage of local products and services.
4. Tax revenues in relation to
5. Implementation of Goal 1 key activities. government investment in
MyCEB.
Goal 5 1. Identify and leverage on opportunities brought in by ASEAN
Economic Community (AEC).
1. Engagement with government agencies and stakeholders
to identify and leverage business event opportunities
relating to AEC and NKEAs.
1. Number of regional and
international delegates attending
business events in Malaysia.
“Business events will help 2. Focus on business events in the NKEA industries.
Malaysians expand their 2. Enhance international engagement support via Association 2. Number of Malaysian delegates
global investment, trade and 3. Support development and engagement of Malaysia’s Development Programme. attending business events in
national trade and professional associations with Malaysia.
professional networks” international community. 3. Research to identify and promote business outcomes and
legacies generated from business events. 3. Business opportunities and legacy
4. Support development of B2B platforms and legacy impacts impacts from Business Events.
from business events.
5. Networking platforms to connect Malaysia’s ministries and
key organisations with key delegates.
business events is
linked to all NKEAs, contributing
to GNI and creating multiplier effects business events is
across the economy, making Malaysia a catalyst for social and
developed nation by 2020 cultural transformation17 I MALAYSIA’S BUSINESS EVENTS ROADMAP MALAYSIA’S BUSINESS EVENTS ROADMAP I 18
Deliverables and Impact
Case studies of business events that relates to all industries
Successful implementation of the roadmap will deliver transformative outcomes
for Malaysia, both in terms of increased spend as well as broader economic
impact. These international business events will bring close to three million global
professionals and thought leaders to Malaysia and other related benefits.
HEALTHCARE Education
Woman Deliver Conference Toastmasters International Convention
By 2020, Malaysia’s business events 28 - 30 May 2013
No. of Delegates: 4,500
20 - 23 August 2014
No. of Delegates: 2,550
industry will deliver: Government Investment RM1.0 mil Government Investment RM700k
Contribution from Private RM0.79 mil Contribution from Private RM835k
Sector Sector
Total Public & Private RM1.79 mil Total Public & Private RM1.54 mil
Alliance Alliance
16,720 >RM3.9bil 2.9mil Est. Economic Impact RM44.0 mil Est. Economic Impact RM27.8 mil
Jobs creation Gross national Business events
income visitors PR Value RM1.3 mil
First time held outside North America
Beyond tourism benefits
Business events is a catalyst for socio-economic growth.The impact from hosting international business events
not only stretches beyond direct spending and job creation, but also amplifies the benefits beyond tourism.The
legacy impacts will help power Malaysia’s continued development as a knowledge and creative society.
Reputation Knowledge Transfer Trade & Investment
trade tourism & retail
Malaysia International Furniture Fair Perfect China Incentive Travel & Seminar
3 - 7 March 2015 3 - 7 July 2015
Elevate Malaysia’s profile Expose Malaysians to Stimulate trade, investment No. of Delegates: 6,389 No. of Delegates: 6,000
globally global experts in their field and export opportunities for (5,189 visitors + 1,200 exhibitors & speakers)
to enhance knowledge and Malaysia Government Investment RM1.37 mil
professional development Number of Exhibitors 508 (from 15
countries) Cost of Organising RM1.5 mil
Network Dignity & Social Legacy
Development Furniture Export Sales RM3.1 bil Contribution from Private RM45 mil
(30% of Sector
Malaysia’s
annual Retail Contribution RM2 mil
furniture
Enhance professional Contribution to community, Create a lasting legacy for export) Est. Economic Impact RM121 mil
connections and help social development and CSR current and future industry
Malaysians build global network to address major societal and thought leaders in Malaysia Est. Economic Impact RM104.6 mil Corporate Social RM5.6 mil
as well as research link environmental challenges Resposibility
Listed in top 100 exhibition in Asia by UFI in
2014 Nationwide impact covering Kuala Lumpur,
Penang, Langkawi & Alor Setar19 I MALAYSIA’S BUSINESS EVENTS ROADMAP MALAYSIA’S BUSINESS EVENTS ROADMAP I 20
conclusion Benefits beyond tourism
Malaysia’s Business Events Roadmap offers a blueprint for industry
stakeholders to create more success stories, while charting Malaysia’s
journey towards 2020 and beyond. Reputation Knowledge
Transfer
The enthusiastic support from the government and industry players
is the key contributing factor for past milestone achievements and will
further drive us to accomplish the 2020 targets
Trade & Network
RM3.9bil
incremental Gross National
Investment
Income
2.9mil
Business Events visitors 16,720 Dignity & Social
Development
Legacy
are expected to grow from jobs creation
5% to 8% of total visitor
arrivals
Business events is linked to all NKEAs
“
On behalf of MyCEB, I urge all stakeholders in the industry to support
the implementation of Malaysia’s Business Events Roadmap and align
your business strategies with this roadmap.
My highest appreciation goes out to all industry partners, government “
agencies, our associates and everyone who has been involved, directly
or indirectly, in the development of this roadmap.
Datuk Zulkefli Hj Sharif
Chief Executive Officer
Malaysia Convention & Exhibition Bureau
Information is correct at time of printingYou can also read
