2020 CARAVAN AND CAMPING STATE OF INDUSTRY - WWW.CARAVANINDUSTRY.COM.AU - SA Parks
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Association of Australia
2020
CARAVAN AND CAMPING
STATE OF INDUSTRY
WWW.CARAVANINDUSTRY.COM.AU
2 3
Table of
Contents
Key Findings
Caravan and Camping Industry Performance 06
Caravan & Camping Recreational Vehicle Manufacturing 08
I N D U S T R Y A S S O C I AT I O N N S W
Towable Production 10
Motorised Production 12
Association of Australia
Recreational Vehicle Imports 14
Recreational Vehicle Registrations 18
Domestic Visitor Economy 22
Domestic Travel Patterns 24
Domestic Visitor Demographics 26
Purpose of Travel and Activities 28
Accommodation Analysis 30
Caravan Park Revenue 32
Seasonal Accommodation Indicators 34
WORKING COLLABORATIVELY WITH MEMBER STATE ASSOCIATIONS
ON RESEARCH THAT BENEFITS THE CARAVAN AND CAMPING INDUSTRY International Visitor Economy 38
International Visitor Travel Patterns 40
This research is undertaken in partnership between the National Association and the Individual State Caravan
and Camping Industry Associations. This joint investment allows the Industry to undertake research at a level not International Demographics 42
seen previously to support advocacy, benchmarking and marketing initiatives across the country. Caravan Industry
Association of Australia is proud to work collaboratively with each individual State Association to lead and
Distribution by State 44
champion a robust, compliant and sustainable Caravanning and Camping Industry.
STATE OF INDUSTRY 2020 STATE OF INDUSTRY 2020
DOMESTIC CARAVAN & CAMPERS
TOP INTERNATIONAL MARKETS
59m +11% 14m +9% GERMANY UK
NIGHTS TRIPS 55,337 Visitors 58,981 Visitors
950,783 Nights 580,064 Nights
INTERNATIONAL CARAVAN & CAMPERS
4.8m +2% 390,000 +9% FRANCE USA
NIGHTS TRIPS 28,301 Visitors 31,151 Visitors
21,465 Recreational Vehicles were manufactured in Australia 579,801 Nights 223,318 Nights
in 2019; the 10th consecutive year over 20k units
ECONOMIC VALUE OF THE INDUSTRY
NATIONAL PERFORMANCE
CARAVAN PARKS | MANUFACTURING AND TRADE | VISITOR EXPENDITURE
$23.1 Billion in Economic Impact to the Australian Economy Annually
NORTHERN TERRITORY
REGISTRATIONS AND VISITATIONS 1,972
406,305 QUEENSLAND
1,788,123 188,618
55+ STRONGEST 30-54 YEAR
2,664,963
12,502,126
GROWTH MARKET MARKET TAKES
2019 (+10%) 46% OF TRIPS
55+ MARKET 711,354 RV
SPENDS 44% OF
REGISTRATIONS
NIGHTS
WESTERN AUSTRALIA NEW SOUTH WALES
97,894 167,148
1,641,928 4,758,094
CARAVAN PARK OCCUPANCY 6,887,863 18,825,253
SOUTH AUSTRALIA
56,682
1,360,829 VICTORIA
171,981
REGISTRATIONS 5,568,452
3,541,889
DOMESTIC TRIPS TASMANIA 11,230,537
21,696
DOMESTIC NIGHTS
413,874
1,666,199
CABINS: 49% POWERED SITES: 42% UNPOWERED SITES: 12%
6 7
Caravan and Camping
Industry Performance
The caravan and camping sector became Australia’s most popular holiday choice
in 2019, however economic conditions continue to overshadow the manufacturing
industry, which remains complex despite seeing record highs in registrations and
caravan and camping trips.
As this report was being prepared for publication, confidence reached its lowest level since 2013 and
we are overshadowed by an uncertain world where loans to the private sector fell to the same level as
a devastating bushfire season coupled with the 2011. In response, the RBA lowered interest rates to
COVID-19 pandemic has firmly applied the brakes 0.75% to encourage increased consumer spending
on what was an incredible period of growth for and confidence. Yet with weak wage growth (2.2%),
Australia’s caravan and camping industry. To put household savings reaching its lowest level (2.6%) and
this into context, since 2010 the market has grown consumer confidence remaining static, this meant
by an additional 5.5 million caravan and camping large discretionary expenditure was impacted. This
trips; an extra 17.3 million nights spent caravan is evident in the decline of new home sales, the
and camping annually; and over 196k recreational lowest level of total new vehicle sales and a decline
vehicles have been manufactured and registered. in retail sales as consumer spending fell to its lowest
level in past ten years. Collectively, this impacted economic growth and up to $20 billion in lost output. changing purchasing nature of consumers and
Whilst looking back at 2019 may seem unimportant RV manufacturing and dealers as consumers sought Estimates suggest the caravan park sector would ensuring that all market segments have access
in the current climate, the year marked a number product substitution in the second-hand market or lose between $20 to $30 million in annual revenue to the caravan and camping lifestyle will ensure
of important milestones for the industry. Firstly, it into cheaper imported product. due to the impact. a return to growth. This will require businesses to
is the year that according to Tourism Research pivot and adapt to constantly evolving economic
Australia, caravan and camping became the most Whilst economically, Australia was ‘holding on’ Yet, as the industry’s attention was directed towards and market conditions. As history has showed the
popular holiday type for Australians. This is no easy through fiscal policy management, the tipping the unfolding bushfire crisis, China had begun to industry, caravan and camping is an incredibly
achievement when we consider the significant point came in late 2019 with a long bushfire season identify the emergence of the COVID-19 virus in resilient industry and performs well in the good and
competitive nature of the tourism sector. Secondly, ending catastrophically. By the end of 2019, over early December. Both the bushfires and COVID-19 the tough times.
total visitor nights exceeded 60 million and 14 million 288 individual bushfires had impacted 6 states crises whilst beginning in 2019, the impact of both
trips for the first time. When you reflect that there are and territories with over 6 million hectares of land would not be seen in the industry’s performance in It is hard to forecast the future. However, there
24.8 million Australians and 8.4 million households, burned. Whilst Australia and the caravan and 2019, however foreshadowed the difficult business are favourable market conditions for the caravan
caravan and camping holidays has become an camping industry is accustomed to bushfires and conditions which would be experienced in 2020. and camping industry. Until 2021/22, the industry
integral part of our national travelling behaviour. other natural disasters, the significant impact of the will have a captive audience as Australians are
bushfire season occurring for a sustained period Australia’s caravan and camping industry performed unable to travel internationally. International travel
Yet, 2019 was not without its challenges. Recreational of time in some of our most visited tourism regions, well in 2019 yet was challenged by weak consumer will return, yet the cheap airfares and holidays that
Vehicle manufacturing remained complex with led to significant economic and environmental confidence which impacted discretionary spend. consumers have become accustomed to, will not
economic conditions and weak consumer confidence damage. This included mass evacuations of tourists, However, in many respects, 2019 delivers two valuable return instantly as scalability has been lost in the short
negatively impacting local production. A total of loss of property, mass cancellations of current and insights that may provide a roadmap forward post to midterm. City breaks are expected to remain
21,465 units were produced and although this forward accommodation bookings and significant COVID-19. Firstly, there is incredibly strong demand subdued as people avoid high density environments
represented the 10th consecutive period over 20k brand damage to ‘Australia’ during its peak visitor for caravan and camping among Australians which whilst cruising remains inactive in Australian waters.
units, this was a 7% decline on the previous year’s season. has been built upon the foundations of decades of
figures. However, with the inclusion of imports industry development, engagement and expertise. These framing conditions, along with the desire
(10,404 units, +4.7%) into total production figures, the Although the impact was felt directly by those Caravan and camping is not a niche activity, for Australians to support local operators and to
overall size of the market has grown, which suggests operators and communities in the regions affected, however it a core domestic tourism industry that reconnect with family, friends and nature after a
consumer demand remains strong for RVs although such was the significance of the bushfires and Australians highly value and enjoy engaging with. challenging year, provide an immense opportunity
purchasing behaviour is shifting. media cycle, that caravan parks across the country for the caravan and camping industry to not only
were indirectly impacted as people cancelled their Secondly, price points will be a crucial element rebound, but to form a stronger market position than
Economically, it was a downcast year. Australia’s holiday plans. Westpac estimated that the bushfires for the sector as we move forward. Economic before COVID-19.
GDP growth rate remained sluggish at 0.5%, business crisis would lead to a 0.2 to 0.5 per cent reduction in conditions in 2019 has already highlighted the
STATE OF INDUSTRY 2020 STATE OF INDUSTRY 2020
0%
YoY % C
Units Man
16000
-2%
8 9
14000
-4%
Recreational Vehicle 12000 -6%
93%
towable
Manufacturing 10000
2012 2013 2014 2015 2016 2017 2018 2019 2020
-8%
Change from Previous Year (%) Units Manufactured (Rolling Average)
Monthly Manufacturing 2015 to 2019
RV production in 2019 equaled 21,465 units which represents the 10th consecutive
period over 20,000 units produced, however challenges remain. Recreational
2500 Vehicle Manufacturing 21,465 Units -7% Growth
In 2019, 21,465 recreational vehicles were manufactured in Australia, a -7% decline from 2018
In 2019, 21,465 recreational vehicles were manufactured in Australia, a -7% decline from 2018 figures. This 2000
was the 10th consecutive year that more than 20,000 units were manufactured in Australia and continues to
figures. This was the 10th consecutive year that more than 20,000 units were manufactured in
highlight the robust nature of the industry, despite the exit of other automotive manufacturing industries. Australia and continues to highlight the robust nature of the industry, despite the downfall of other
1500
automotive manufacturing industries.
2019 was a significantly softer year for manufacturers with all months in the second half of the year recording
Units
double-digit falls in terms of monthly production when compared to 2018 levels. May production was the
highest for the year in terms of months, recording 2,239 units for the month. 2019 was
1000however a significantly softer year for manufacturers with all months in the second half of
the year recording double-digit falls in terms of monthly production when compared to 2018 levels.
By type of vehicle, 93% of units were towable, which is consistent with the last decade. This matches with the
increased ownership of SUVs which are capable of towing.
May production
500 was the highest for the year in terms of months recording 2,239 units for the
month.
By type of0 vehicle, 93% of units were towable units, which is consistent with the last decade. This
matches with the ownership of large cars which are capable of towing and differs from other global
markets such as Germany where there is an even split in terms of towables and motorised
RVs Manufactured in Australia (Rolling Annual & YoY% Change)
recreational vehicles. 2015 2016 2017 2018 2019
24000 8%
22000 6%
4% Recreational Vehicles Manufactured in Australia (Monthly) and %
20000
Change from Previous Year
Units Manufactured
2%
18000 YoY % Change 2500 10%
6%
0% 4%
16000 3% 5%
2000
Change from previous year
-2% 4%
0%
14000
1500
Total Units
-4%
-5%
12000 -6%
1000
-9% quoted is sourced from manufacturers. An estimated 95% of -10%
10000 -8% Source: NEM Australasia, 2019. Data -10%
2012 2013 2014 2015 2016 2017 2018 2019 2020 product
500built in Australia is covered, with the -12%
remaining 5% developed
-12% using
-11% modelling methods.
-14% -13% -15%
Change from Previous Year (%) Units Manufactured (Rolling Average) -15%
0 -20%
Monthly Manufacturing 2015 to 2019
2500
YoY% Change Total Units
2000
1500
STATE OF INDUSTRY 2020 Data Source: NEM Australasia, 2020. Data Source: NEM Australasia, 2020. STATE OF INDUSTRY 2020
nits
Towable
10 Production by Unit 67% Caravans 11
Towable
In Production
2019, there were aby Unit
total of 19,992 towables manufactured in Australia, a -6.8%67% Caravans
decrease from
2018. A total of 67% of these products were caravans, while 19% were pop tops and 12% were
Towable
In 2019, there were a total of 19,992 towables manufactured in Australia, a -6.8% decrease from
camper-trailers. Tent trailers accounted for 2% of units, while slide-on campers and fifth wheelers
2018. A total of 67% of these products were caravans, while 19% were pop tops and 12% were 58% 67%
Production
continue to account for less than 1% of total production. This marked the third consecutive year the
camper-trailers. Tent trailers accounted for 2% of units, while slide-on campers and fifth wheelers
market-share of caravans increased, up from 55% in 2016.
continue to account for less than 1% of total production. This marked the third consecutive year the
Towable Production by Length
Towable Production by Length
6m+
58% 6m+
58% 6m+
caravans
Looking at the length of towable units manufactured in Australia demonstrates that much of the
market-share of caravans
In terms of total number ofincreased, up from 55% and
units, camper-trailers in 2016.
tent-trailers continued their downward trends decline came
Looking at theatlength
the expense
of towable of longer units (6m+). This
units manufactured segment demonstrates
in Australia fell by -10.4% from 2018 figures
that much of the to
(-20% and -9% respectively), as increased demand for imports continued to impact local production LENGTH
764 units ANALYSIS
which, despite the losses, remains the majority (58%) offelltowables.
InInterms of total
2019, there number
were a total of
of units,
19,992 camper-trailers and tent-trailers
towables manufactured continued
in Australia, their downward
a -6.8% decrease from 2018.trends
A total decline came at the expense of longer units (6m+). This segment by -10.4% from 2018 figures to
for smaller, lighter product. Caravans also decreased, however by a significantly smaller margin (-3%)
(-20%
of 67%and -9% respectively),
of these products were as increased
caravans, demand
while forpop
19% were imports continued
tops and 12% were to impact local production
camper-trailers. Tent trailers 764 units which,
Looking despite
at the length ofthe losses,
towable remains
units the majority
manufactured (58%) of
in Australia towables. that much of the decline
demonstrates
from 2018. for 2% of units, while slide-on campers and fifth wheelers continue to account for less than 1% of
accounted Units
camethatat are 5-6m in of
the expense length
longer also declined
units (-4.4%)
(6m+). This while
segment fell units in the
by -10.4% from4-5m
2018range
figuresincrease
to 11,640by +7.7%
units which,
for smaller, lighter product. Caravans also decreased, however by a significantly smaller margin (-3%)
total production. This marked the third consecutive year the market-share of caravans increased, up from to 177that
units
despite
Units the to5-6m
are account
losses, remains for 12%
in length the ofdeclined
total units
majority
also (58%) of produced.
whileUnits
towables.
(-4.4%) units less than
in the 4mrange
4-5m in length saw aby
increase decline
+7.7%of
from 2018.
55% in 2016.
-5% and
toUnits
177 comprised
units
that to5-6m
are account3% of forall12%
in length
towables
of totalmanufactured
also declined units
(-4.4%)produced.in 2019.
while unitsUnits
in the less
4-5mthan
range4m in length
increase saw ato
by +7.7% decline of
2434 units
In terms of total number of units, camper-trailers and tent-trailers continued their downward trends (-20% and -5%
to and comprised
account for 12% 3% of allunits
of total towables
produced.manufactured in 4m
Units less than 2019. in length saw a decline of -5% and comprised
-9% respectively), as increased demand for imports continued to impact local production for smaller, lighter 3% of all towables manufactured in 2019.
product. Caravans also decreased, however by a significantly smaller margin (-3%) from 2018.
Towables Manufactured by Unit
16000
Towables Manufactured by Unit Towables Manufactured by Length
14000
16000 Towables Manufactured by Length
14000
12000
14000 14000
12000
Caravans
10000
12000 12000
Camper 10000
CaravansTrailers 0 to 4m
UnitsUnits
8000
10000 10000
Pop TopsTrailers 8000
Camper
UnitsUnits
0 to 4m
4.01 to 5m
6000
8000 8000
6000
Slide-on
Pop TopsCampers 4.01 to 6m
5m
5.01
4000
6000 Tent Trailers 6000
4000
Slide-on Campers 5.01 to 7m
6.01 6m
2000
4000 4000
2000
Tent Trailers 6.01 to 7m
20000 20000
2015 2016 2017 2018 2019 2015 2016 2017 2018 2019
0 0
2015 2016 2017 2018 2019 2015 2016 2017 2018 2019
Marketshare of Towable Manufacturing Marketshare of Towables by Length
Marketshare of Towable Manufacturing Marketshare of Towables by Length
23% 25% 22% 19% 19%
Tent Trailers
23% 25% 22% 19%
14% 19%
12% 54%
18% 18% Tent Trailers 57% 59% 61% 58%
19% Pop Tops 6.01 to 7m
14% 12% 54% 57% 59% 61% 58%
18% 18% 5.01
6.01 to 6m
7m
19% Pop TopsTrailers
Camper
4.01 to 6m
5.01 5m
64% 67%
59% Camper 32%
57% 55% CaravansTrailers 30% 28% 26% 27% 0 to 4m
4.01 to 5m
64% 67% 32% 30% 27% 0 to 4m
57% 55% 59% 28% 26%
Caravans 13% 12% 11% 11% 12%
13% 12% 11% 11% 12%
2015 2016 2017 2018 2019 2015 2016 2017 2018 2019
2015 2016 2017 2018 2019 2015 5th 2016
Camper 2017
Caravans Pop2018
Tops 2019
Slide-on Tent Totals
Length of Unit
Wheelers
5th Trailers
Camper Caravans Pop Tops Campers
Slide-on Trailers
Tent Totals
Source: NEM Australasia, 2019. Data quoted is sourced from manufacturers. An estimated 95% of Length of Unit
STATE OF INDUSTRY 2020 Data Source: NEM Australasia, 2020. 0 to
Data Source: 4m
NEM Wheelers
Australasia, 2020. 98
Trailers 246 118 8 STATE OF
Campers 81
Trailers
INDUSTRY 551
2020
product built in Australia is covered, with the remaining 5% developed using modelling methods.
12 13
Motorised
Motorised Production by Unit 80% Motorhomes
62% 46%
Production
2019 saw a total of 1473 motorised recreational vehicles manufactured in Australia, a -9.6% decline
from 2018 figures. Although motorised vehicles only comprise 7% of total RV’s manufactured in Motorised Production by Length
7m-9m c-class
Australia, they remain a vital part of the tourism system as they are often the gateway to RV holidays
Larger motorised (7m to 9m) declined by -13% to 915 units, which is in line with the falls of
for international visitors who choose to rent vehicles. Travellers who used motorised RVs spent a
Motorised
motorhomeProduction
production,bywhile
Length
product between 6m and 7m increased by +5.7% to reach 462 units
total of $927M which is 11% of total spend of caravan and camping visitors (Tourism Research
2019 saw a total of 1473 motorised recreational vehicles manufactured in Australia, a -9.6% decline from 2018 LENGTH ANALYSIS
Australia, 2020). for the year. This segment has continually increased their market share since 2017, and now
figures. Although motorised vehicles only comprise 7% of total RV’s manufactured in Australia, they remain Larger
Largermotorised
motorised (7m(7mtoto9m)
9m) declined
declined by -13%
by -13% tounits,
to 915 915which
units,iswhich is inthe
in line with line with
falls the falls ofproduction,
of motorhome
a vital part of the tourism system as they are often the gateway to RV holidays for international visitors who accounts for 31%
while product of all motorised
between 6m and 7m product,
increasedup by
from 22%totwo
+5.7% reachyears462ago.
unitsMotorised
for the year. units
Thisunder
segment 6m
80% of
choose tomotorised units
rent vehicles. produced
Travellers whowere
usedmotorhomes in spent
motorised RVs 2019 (B-Class
a total ofor$927M
C-Class) withisthe
which 11%remaining
of total spend
motorhome production, while product between 6m and 7m increased by +5.7% to reach 462 unitshas
fell by -8% with this smaller segment being slightly more ‘niche’ accounting for less than 6% of all up
continually increased their market share since 2017, and now accounts for 31% of all motorised product,
of 20%
caravan and camping visitors (Tourism Research Australia, 2020).
being campervans. Across these product types, there were stark differences, with campervans forfrom
the22%
year.twoThis segment
years has continually
ago. Motorised increased
units under 6m fell their
by -8%market share
with this since
smaller 2017, and
segment being now
slightly more
motorised
‘niche’ product. for less than 6% of all motorised product. The largest product (9m+) accounted for 15
accounting
increasing in their annual output but +21% to 292 units, while B-Class motorhomes reduced by -9.5% accounts for 31% of all motorised product, up from 22% two years ago. Motorised units under 6m
80% of motorised units produced were motorhomes in 2019 (B-Class or C-Class) with the remaining 20% being units, all of which were motorhomes.
(to 497 units)
campervans. and C-Class
Across motorhomes
these product types, reducing by stark
there were -18.5% to 684 units.
differences, withThese production
campervans results in their
increasing fell
Theby -8% with
largest this (9m+)
product smalleraccounted
segment being
for 15slightly more
units, all ‘niche’
of which wereaccounting
motorhomes.for less than 6% of all
annual
highlight an increase in market share of campervans to 20%, the highest period on record. and C-Class
output by +21% to 292 units, while B-Class motorhomes reduced by -9.5% (to 497 units) motorised product.
motorhomes reducing by -18.5% to 684 units. These production results highlight an increase in market share of
campervans to 20% - the highest period on record. Motorised Production by Length
The largest product (9m+) accounted for 15 units, all of which were motorhomes.
Motorised Manufacturing by Unit 1200
900 1000 Motorised Production by Length
800 1200 4.01 to 5m
800
700 5.01 to 6m
1000
Units
600
600 6.01
4.01 to
to 7m
5m
A Class 800
400 7.01
500 5.01 to
to 9m
6m
Units
B Class
Units
600
200 Over 9m7m
400 6.01 to
C Class
300 400
0 7.01 to 9m
Campervans
200 200 2015 2016 2017 2018 2019 Over 9m
100
0
0 2015 Motorised
2016Production by Length (Market
2017 2018 Share)
2019
2015 2016 2017 2018 2019
Motorised Manufacturing by Marketshare Motorised Production by Length (Market Share)
64% 65% 65% 62%
13%
69%
14% 18% 15% 20%
64% 65% 65% 62%Over
Over
9m9m
69%
27% 22% 27% 31%7.01
53% Campervans 24% 69%
69% 64%
64% 65%
65% 65%
65% 62%
62% 7.01
to to
9m9m
55% 51% 46%
51% 6%
C Class 4% 5% 5% 5% 5% 6.01
6.01
to to
7m7m
B Class 2015 2016
27% 2017
22% 2018
27% 2019
31%5.01
5.01
to to
6m6m
24%
A Class 6% to 7m
4% 4.01 to 5m
5% 5.01 to 6m 6.01
5% 5%
7.01 to 9m Over 9m 4.01
5% 4.01 to to
5m5m
24%
24% 27%
27% 22%
22% 27%
27% 31%
31%
33% 31% 31% 34% 34% 2015 2016 2017 2018 2019
6%6%
4%4% 4.01 to 5m 5%5%5.01 to 6m 6.01
5%5% to 7m 7.01
5%5%to 9m Over 9m
5%5%
2015 2016 2017 2018 2019 2015
2015 2016
2016 B Class 2017 C Class 2018
2017 2018 Campervans
2019
2019 Total
4.01 to 5m 0 0 3 3
5.01 to 6m 0 0 78 78
STATE OF INDUSTRY 2020 Data Source: NEM Australasia, 2020. Data Source: NEM Australasia, 2020. B Class C Class CampervansSTATE OF INDUSTRY
Total 2020
6.01 to 7m 221 33 208 462
4.01 to 5m 0 0 3 3
14 15
Caravan-Trailer 1.83t 94%
average from
Imports weight China
Changing Imports: YoY% Growth in Units, Weight and Value ($FOB)
In 2019, there was 10,404 units caravan trailers 60%
imported into Australia, with a total value of
Change from same month, previous year
Freight on Board (FOB) of $144.3M. This was
an annual increase of 4.7% from 2018 in terms 50%
of units and 26.1% in terms of FOB value. This
Caravan-Trailer Imports represents the largest year of caravan trailer 40%
imports to Australia in terms of volume and Changing Nature of Imports
value.
What 30%
became more apparent through 2018 is the overall value and weight per unit of caravan-trailer
In 2019, there was 10,404 units imported of caravan type into Australia, with a total value of Freight
The average unit weight for imported caravan imports coming into Australia is increasing at a faster rate that the number of units.
on Board (FOB) of $144.3M. This was an annual increase of 4.7% from
trailers was2018 in terms
1.82t by the of end
unitsof
and2019,
26.1%
an 20%
increase of nearly 120kg from 2018 (1.7 tonnes). Through 2017, the average monthly growth of units was 35%, in 2018 this declined to 15%.
in terms of FOB value. This represents the largest year from caravan trailer imports to Australia in
Similarly, the average value per imported unit Meanwhile, the average change in FOB increased from 18% in 2017 to 31% in 2018. Growth in
terms of volume and value. (when entering Australia) is at a five year high, 10%
average weight of units has reflected the growth in value of FOB.
with each product on average having a value
Note: Free Trade note of $13,870, up from $11,517 in 2018. 0%
The average unit weight for imported caravan trailers was 1.7T by the end of 2018, an increase of
nearly 300kg from 2017 (1.44 tonnes). Similarly, the average value per imported unit (when entering
-10% is at a four year high, with each product on average having a value of $11,517, up from,
Australia)
2015 2016 2017 2018 2019
$9,3217 in 2017.
Annual Imports to Australia: Units and Value ($FOB)
Change in Units Change in Weight Change in Value
12000 $160
Millions
$140 Average Weight & Price per Imported Unit (Rolling Annual)
10000 2.00 $15,000
$120
$14,000
8000 1.80
Average Price per Unit (FOB$)
$100
Average Weight per unit (t)
Value ($FOB)
$13,000
1.60
Units
6000 $80
$12,000
1.40
$60 $11,000
4000
1.20
$40 $10,000
2000 1.00
$20 $9,000
0 $0 0.80 $8,000
2012 2013 2014 2015 2016 2017 2018 2019 2014 2015 2016 2017 2018 2019
From Where to Where?
Average Unit Weight (t) Average Unit Price
Units YTD Value ($FOB)
Queensland continued to maintain the largest market share of caravan trailer imports in 2019,
accounting for 50% of the total market followed by Victoria (29%) and Western Australia (10%). In
comparison to year on year growth, Victoria experienced the strongest increase with a 46% increase
STATE OF INDUSTRY 2020 Based on Australian Bureau of Statistics data, International Merchandise Trade, 2020.
in imports compared to Queensland which grew by 2%. Both New South Wales STATE
Based on Australian Bureau of Statistics data, International Merchandise Trade, 2020. OF INDUSTRY 2020
and Western
16
STATE OF INDUSTRY 2020 17
FROM WHERE TO WHERE?
Queensland continued to maintain the largest market share of caravan trailer imports in 2019, accounting for
50% of the total market followed by Victoria (29%) and Western Australia (10%). In comparison to year on year
growth, Victoria experienced the strongest growth with a 46% increase in imports compared to Queensland
which grew by 2%. Both New South Wales and Western Australia experienced a decline in imports during
2019, down 52% and 11% on the previous year.
A total of 9,769 units arrived from China in 2019, which accounted for 94% of all imports into Australia. Of these
units imported, 51% were sent to Queensland, 29% to Victoria and 11% to Western Australia.
Imports from China by State of Final Destination
11% 15% 12% 11% 12% 11%
22% 21%
14% 15%
25% 18% 20%
29%
5% 4%
21% 3%
4% 27% 10%
5%
7%
23% 5%
57% 57%
1% 54%
23% 35% 44%
51%
1%
37%
22%
17% 13% 13% 13% 11%
5%
2012 2013 2014 2015 2016 2017 2018 2019
NSW NT QLD SA VIC WA
Total Imported Units by State of Final Destination
9% 12% 11% 11% 12% 10%
14% 16%
18% 17%
27% 21%
25% 29%
28% 26% 4%
5%
3%
3%
8% 5%
3% 5%
30%
53% 54%
33% 51%
36% 40%
50%
31%
21% 18% 14% 14% 15% 13%
6%
2012 2013 2014 2015 2016 2017 2018 2019
NSW QLD SA VIC WA
Data Source: NEM Australasia, 2020.
STATE OF INDUSTRY 2020 Based on Australian Bureau of Statistics data, International Merchandise Trade, 2020.
18 19
Recreational 711,354 90%
registered towable
Vehicle Registrations Registrations by Weight
2019 saw the continued
RVs
Registrations by Weight trend towards heavier towable vehicles, with vehicles with tare weights of
greater that 2000kg continuing to grow their market share. This segment has increased from 29% in
2019
2013 saw theincontinued
to 48% 2019. Thistrend towards
growth heavier
has been towable
at the vehicles,
expense with under
of product vehicles with tare
1000kg, weights
which now of
greater
accountsthat
for 2000kg continuing
8% of product, down to grow theirin
from 30% market
2013. share. This segment has increased from 29% in
The total number of recreational vehicles registered in Australia continues to grow, with a total of 711,354, an REGISTRATIONS
2013 to 48% BY WEIGHT
in 2019. This growth has been at the expense of product under 1000kg, which now
increase of 4.7% from 2018. New caravan registrations (i.e. vehicles that were manufactured/imported in 2018)
Despite
2019 sawaccounts
this
forsignificant
the continued8% of trendchange,
product, down
towards
towable
from RVs between
30%
heavier in 2013. 1001kg
towable
and 2000kg continue to carve out 42%
vehicles, with vehicles with tare weights of greater
for 2019 surpassed 30,000 for the second year running, although was steady from 2018 figures. Campervan/
motorhome registrations declined marginally by -1% from 2018, however it remained the second highest year of the
that 2000kg market, which
continuing has not
to grow theiraltered
market dramatically
share. Thissince 2013.has increased from 29% in 2013 to 48% in 2019.
segment
Despite this significant change, towable RVs between
This growth has been at the expense of product under 1000kg, which 1001kg and 2000kg continue tofor
now accounts carve
8% out 42%
of product, down
since 2013 for new campervan registrations with 2,690 for the year.
from 30%ofinthe market, which has not altered dramatically since 2013.
2013.
NEW REGISTRATIONS New Caravan Registrations by Tare Weight, Marketshare (kg)
2013 9%
New17%
Caravan 4%
Registrations
15%
by 6%
Tare Weight,
20%
Marketshare (kg)
22% 7%
Campervans/ +/- from +/- from
Registration Year Caravans
Motorhomes previous year previous year
2014
2013 6%9% 18%17% 4%4% 16%
15% 6%
6% 17%
20% 25%
22% 8%
7%
2014 1,665 12% 26,310 4%
2015
2014 4%
6% 15%18% 5% 4% 16% 16% 6% 6% 16% 17% 25% 25% 13%8%
2015 2,618 57% 27,123 3%
2016
2015 3%
4% 11%
15% 4% 5% 17% 16% 6% 6% 16% 16% 27%25% 15%
13%
2016 2,582 -1% 26,134 -4%
2017
2016 2%
3% 9%
11% 4% 4% 19%17% 9%
6% 16%
16% 27%
27% 14%
15%
2017 2,592 0% 29,426 13%
2018
2017 2%6%9%3% 4% 16% 19% 13% 9% 16%16% 28%27% 17%
14%
2018 2,729 5% 33,563 14%
2019 2,690 -1% 33,707 0% 2019
2018 5%
6% 2%
3% 14%16% 11% 13% 17% 16% 30%28% 18%
17%
2019 5% 2% 14% 11% 17% 30% 18%
001-500 501-900 901-1000 1001-1400 1401-1600 1601-2000 2001-2500 2501+
By state, Queensland continues to have the highest number of RVs registered (188,638) ahead of Victoria
(171,988) and New South Wales (166,307). These three states recorded solid growth between 5% and 6% for 001-500 501-900 901-1000 1001-1400 1401-1600 1601-2000 2001-2500 2501+
Motorised registrations continue to be dominated by the 3.5-4 tonne segment, which makes up two-thirds of
the year for total RVs. South Australia, Tasmania and Western Australia continue to see good growth across product registered in 2019. This was growth of +6 percentage points from last year and was at the expense
both recreational vehicle types, while Northern Territory and Australian Capital Territory were more subdued of smaller motorised product (under 3.5t) which made up 22% of new registrations. Large product (over 4.5t)
in their growth figures. Per capita, Tasmania has the highest rates of registration (due to high rental fleet), with comprised 11% of new registrations, largely consistent with previous years.
nearly 41 vehicles per 1000 residents, just ahead of Western Australian and Queensland (37 RVs/1000 people). New Campervan/Motorhome Registrations by Tare Weight,
Marketshare (tonne)
New Campervan/Motorhome Registrations by Tare Weight,
Marketshare (tonne)59%
RV REGISTRATIONS BY STATE 2019 2013 32% 10%
Campervans/ RV Registrations 2014
2013 27%
32% 62%59% 11%
10%
Caravans
Motorhomes /1000 people
2015
2014 23%
27% 64%62% 13%
11%
Registrations +/-2018 Registrations +/-2018
Australian Capital Territory 505 -3% 5,643 +3% 12.6 2016
2015 28%
23% 64% 64% 13%8%
New South Wales 19,703 +7% 146,604 +6% 20.7
2017
2016 31%
28% 62%
64% 7%
8%
Northern Territory 215 -9% 1,775 +4% 8.1
Queensland 17,409 +4% 171,229 +5% 37.2 2018
2017 30%
31% 61%
62% 9%
7%
South Australia 4,928 +12% 51,821 +3% 32.4
2019
2018 22%30% 67% 61% 11%
9%
Tasmania 5,052 +3% 16,665 +7% 40.7
Victoria 14,115 +4% 157,873 +5% 26.2 2019 22% 67% 11%
Under 3.5 tonne 3.5 to 4.5 tonne Over 4.5 tonne
Western Australia 7,829 0% 89,998 +4% 37.4
National 69,751 +5% 641,603 +5% 28.1 Under 3.5 tonne 3.5 to 4.5 tonne Over 4.5 tonne
Data Source: Australian Bureau of Statistics, Motor Vehicle Census, 2019.
STATE OF INDUSTRY 2020 Based on Australian Bureau of Statistics data, Motor Vehicle Census, 2019. FiguresBureau
Based on Australian recorded January
of Statistics data, 2019.
Motor Vehicle Census, 2019. STATE OF INDUSTRY 2020
Data Source: Australian Bureau of Statistics, Motor Vehicle Census, 2019.industry behind the family market and the older travellers such as grey nomads. However, 2019
figures have highlighted that marketing strategies and product design needs to consider the
20 pressure points felt by this segment. 21
Domestic Caravan and Camping Trips & Nights
Domestic Visitor 15
(Rolling Annual, Quarterly)
70
Economy 14
13 60
12
11 50
10
9
2019 proved to be another strong year for Australia’s caravan and camping sector
Nights (M)
40
Trips (M)
8
with a record number of Australians taking a caravan/camping trip. However, 7
in the shadow of economic uncertainty, trip lengths continue to be shorter than 30
6
previous years, posing a challenge for industry. 5
4 20
3
PERFORMANCE 2 10
In 2019, 14 million caravan and camping trips were taken by Australians, more than any other year previously. 1
In line with this was the 59 million nights spent caravan and camping, another annual record. Trips increased 0 0
by 9.9% from 2018 while nights increased by 11%. This growth of nights was an especially positive result for the
Mar-13
Sep-16
Mar-10
Sep-10
Mar-11
Sep-11
Mar-12
Sep-12
Sep-13
Mar-14
Mar-15
Mar-17
Sep-14
Sep-15
Mar-16
Sep-17
Mar-18
Sep-18
Mar-19
Sep-19
Dec-09
Dec-14
Dec-19
Dec-10
Dec-11
Dec-16
Dec-12
Dec-13
Dec-15
Dec-17
Dec-18
Jun-11
Jun-10
Jun-12
Jun-13
Jun-14
Jun-15
Jun-17
Jun-16
Jun-18
Jun-19
sector as last year the declining length of stay from travellers was a growing concern, however it ticked up to
4.2 nights from 4.1 in 2018.
While there was strong growth in the caravan and camping sector, this was in line with the broader growth of Overnight trips (Millions) Nights (Millions)
the domestic tourism sector. Indeed since 2015, the average annual growth of domestic tourism trips has been
8.5%, while the growth of caravan and camping trips has been 6.2%, slightly slower. Hence this highlights the
continued need to drive demand and highlight the holiday experiences available in the sector. Despite the growth in trips from this segment, the older travellers and family segments continue to
Despite the growth in trips from this segment, the older travellers and family segments continue to spend the
Notwithstanding this, since December 2017, caravan and camping visitation has enjoyed consistent growth spend
Data the most
mostSource:
nights nightsand
caravan
Tourism caravan
camping
Research and camping
around
Australia, around
Australia,
National Australia,
which
Visitor isSurvey,which
vitally is vitally
important
2020. important
for the regional for
andthe
remote
on the back of growing demand for nature-based activities and the positioning of the caravan park sector as communities that are not within reach of large population hubs.
regional and remote communities that are not within reach of large population hubs.
the closest to nature accommodation experience. While growth has come from all age brackets, it has been
the growth of the ‘young/midlife (no children)’ segment that has been a telling factor in the success of the
industry. In an important milestone, this segment surpassed the ‘parent with children at home’ as the largest Domestic Caravan and Camping Trips and % Change from Previous Year
takers of caravan and camping trips.
(Rolling Annual, Quarterly)
This Millennial/Generation X segment (aged under 45 and travelling without children) are increasingly searching
out nature-based experiences that complement their increasingly busy personal and professional lives. This 16 20%
segment has often been regarded as a distant third for the caravan industry behind the family market and
the older travellers such as grey nomads. 14
15%
12
Overnight Trips (M)
10
YoY % Change
10%
8
5%
6
4
0%
2
0 -5%
Mar-18
Mar-10
Mar-12
Mar-14
Sep-10
Mar-11
Sep-12
Mar-13
Mar-15
Mar-16
Sep-18
Mar-19
Dec-09
Sep-11
Dec-11
Sep-13
Sep-14
Dec-13
Sep-15
Sep-16
Mar-17
Sep-19
Dec-15
Sep-17
Dec-10
Dec-12
Dec-14
Dec-16
Dec-18
Dec-17
Dec-19
Jun-10
Jun-18
Jun-11
Jun-12
Jun-13
Jun-14
Jun-15
Jun-16
Jun-17
Jun-19
YoY% Change Overnight trips (Millions)
STATE OF INDUSTRY 2020 Data Sources: Tourism Research Australia, NVS, 2020. STATE OF INDUSTRY 202022
STATE OF INDUSTRY 2020 23
Domestic Travel
Expenditure
Expenditure
For the time,
first time,
Expenditure
For the first the 2020
the 2020 StateState of Industry
of Industry Report
Report includes
includes figures
figures for domestic
for domestic spend
spend ofof caravanand camping
caravan
and camping travellers. Additional detail on expenditure figures as a state level are included in the
travellers.
For the
State first time,
Profiles the 2020
on page XX ofState of Industry Report includes figures for domestic spend of caravan
the report.
On a and campinglevel,
National travellers. Additional
overall detail on
expenditure by expenditure
caravan and figures as a state
camping levelincreased
visitors are included byin18%the from 2018 to
On
surpass a National
$8B. In linelevel,
with overall
this expenditure
was the
State Profiles on page XX of the report. by
increase caravan
in averageand camping
spend visitors
per trip increased
of 7.6% to by 18%
$584 from
per trip. Looking at the
differences between states, average spend per trip was largely connected to
2018 to surpass $8B. In line with this was the increase in average spend per trip of 7.6% to $584 per length of stay with Northern
Territory
On a attracting
National the overall
level, most average spend
expenditure by per trip and
caravan ($983) followed
camping by Western
visitors increased Australia
by 18% ($616).
from
trip. Looking at the differences between states, average spend per trip was largely connected to
2018
lengthtoofsurpass
stay $8B.
with In line with
Northern this was
Territory the increase
attracting in average spend
the most per trip of($983)
7.6% to $584 per
On average, caravan and camping travellers spent $139average spend
per night onper triptrip
their followed
in Australia, by this figure
with
trip.
Wester
highest
Looking at the differences
Australia ($616),
in Northern Territory.with between states,
these figures
Caravan
average spend per trip was largely connected to
increasing visitors on average spent the least per trip in Victoria,
and camping
length
largely dueofto stay
thewith Northern
strong Territory
intrastate marketattracting
and the thecorresponding
most average spend per trip
propensity for($983) followed
shorter trips. by
Wester Australia ($616), with these figures
Domestic increasing
Caravan and Camping Vistor Expenditure
$9,000 $600
$8,000
Domestic Caravan and Camping Vistor Expenditure
$580
$9,000
$7,000 $600
($M) ($M)
$560
per Trip
$8,000
$6,000 $580
$540
Expenditure
$7,000
$5,000 $560
$520
per Trip
$6,000
$4,000 $540
SpendSpend
$500
Expenditure
$5,000
$3,000
$520
$480
$4,000
$2,000
$500
$460
$3,000
$1,000
$2,000
$0 $480
$440
2016 2017 2018 2019 $460
$1,000
Expenditure ($M)
$0 $6,127 $6,031 $6,896 $8,145 $440
Spend per Trip 2016
$521 2017
$501 2018
$543 2019
$584
Expenditure ($M) $6,127 $6,031 $6,896 $8,145
Spend per Trip $521 $501 $543 $584
Expenditure per Trip: State
Expenditure per Trip: State
Caravan and Camping Visitor Expenditure per Night and Trip
$250
Caravan and Camping Visitor Expenditure per Night and Trip $1,200
per Night
per Trip
$200 $1,000
$250 $1,200
$800
per Night
per Trip
$150 $1,000
SpendSpend
$200
Spend Spend
$600
$100 $800
$150 $400
Average
Average
$50 $600
$100 $200
$400
Average
Average
$- $-
$50 $200
$- $-
Average Spend per Night Average Spend per Trip
Average Spend per Night Average Spend per Trip
Based on Australian Bureau of Statistics data, Motor Vehicle Census, 2019
STATE OF INDUSTRY 2020 Data Source: Tourism Research Australia, National Visitor Survey, 2020.24 25
TOP 10 CARAVAN AND CAMPING VISITOR REGIONS
Domestic Travel
Domestic Travel Patterns 4.2 Tourism Region Overnight trips YoY % Change Nights YoY% Change
nights
Trip Length
Patterns Average Length of Trip (Nights)
Average trip length in 2019 was 4.2 nights,
North Coast (NSW)
South Coast (NSW)
1,344,888
934,580
16%
16%
6,021,822
3,710,125
15%
24%
Average length of trip
up marginally from 4.17 in 2018. This has 5
Australia's South West (WA) 599,559 5% 2,042,008 5%
stayed largely consistent since 2014. In
terms of the length of trips, the importance 4.8 High Country (VIC) 543,099 19% 1,444,223 4%
Domestic Travel Patterns
TRIP LENGTH
of longer trips remains evident as, although
Brisbane (QLD)
Nights
4.6 523,505 -10% 1,582,419 4%
trips longer than 15 night only comprise
Trip Length 5%
Average trip length in 2019 was 4.2 nights, up marginally from 4.17
of total Average Length of Trip (Nights) Sunshine Coast (QLD) 519,112 1% 1,914,421 6%
in 2018.trips,
Thisthey
hasmakestayed up more
largely thanconsistent
Average
a
trip lengthsince
4.4
in 20192014. Innights,
was 4.2 terms of
quarter
the (27%)
length ofoftrips,
totalthe
caravan and camping
importance of longer trips remains evident
up marginally from 4.17 4.2in 2018. This has 5 Central (NSW) 514,819 -7% 1,401,116 1%
nights.
as, although trips longer than 15 night only comprise 5% of total
stayed largely consistent since 2014. In
trips, they make up more than a quarter (27%) 4 of total caravan 4.8
Great Ocean Road (VIC) 486,061 -3% 1,517,401 2%
Trips camping
and of 2-3 nights long continueterms
nights.
of the
to make uplength of trips, the importance
Dec-18
Dec-19
Dec-09
Dec-10
Dec-11
Dec-12
Dec-13
Dec-14
Dec-15
Dec-16
Dec-17
the largest share of caravan andofcamping longer trips remains evident as, although Hunter (NSW) 421,699 -1% 1,249,336 -1%
Nights
4.6
Trips of 2-3 nights long continuelonger
trips (41%) which fits with the trips
Australian to makethan 15up night
theonly comprise
largest 5% of
share Gippsland (VIC) 417,997 33% 1,098,750 31%
caravan
tendency toand takecamping
weekend/long ofweekend
trips total
(41%)trips, theyespecially
which
trips, make up more
fits with thethan
during a such as Easter
Australian
period 4.4
and other
tendency
holiday period,to take short
this trip trips,
type quarter
especially
accounted (27%) of total
during
for 23% caravan
of allperiod and camping
such as
nights spent Easter
caravan and camping. Trips of 4-7
4.2
and nights. The North Coast of New South Wales continued to be the most popular tourism regions for caravan and
nightsother
were holiday
the second periods. Trips
most popular ofby4-7 nights
length withwere
24% the second
of the marketmost
and comprising 26% of total
popular camping, being the only region to attract more than a million caravan and camping trips for the calendar
nights. by length with 24%Trips of the market and comprising 26% of
of 2-3 nights long continue to make up
4
year 2019. Additionally, this region, along with South Coast New South Wales saw growth of 16% from 2018
total nights.
Dec-18
Dec-19
Dec-09
Dec-10
Dec-11
Dec-12
Dec-13
Dec-14
Dec-15
Dec-16
Dec-17
the largest share of caravan and camping Caravan
figures. Park Usage
Australia’s South West rounded out the top 3, consistent with 2018 figures. Gippsland (Victoria) powered
trips (41%) which fits with the Australian into 10th position, with more than 30% growth in trips and nights for the year, exceeding 1 million nights for the
tendency to take weekend/long weekend trips, especially during period such as Easter and other Since
first 2011, caravan park accommodation usage has remained consistent with 40% of trips and 42%
time.
Caravan/Camping Nights bythis
Trip Length
holiday period, trip type accounted for 23% of all nights spent caravan and camping. Trips of 4-7 of nights coming from visitors who travel with and stay in caravans (or other towable recreational
nights were the second most popular by length with 24% of the market and comprising 26% of total CARAVAN PARK USAGE
vehicles). Following this is cabins that account for 27% of trips and 29% of nights spent in caravan
23% nights. Since
25% 25% 29% 27% 28% 27% parks.2011,
It is caravan
importantpark
to accommodation
note that due to usage
higherhas remained
tariffs consistent
in cabins withcabins
that sites, 40% ofcontinue
trips and 42% of nights
to account
coming from visitors who travel with and stay in caravans (or other towable recreational vehicles). Following
for ismost
this of that
cabins the revenue
account in
forcaravan parks
27% of trips (57%).
and 29% of nights spent in caravan parks. It is important to note that
20% 20% 23% 18% 18% 19%
19%
Caravan/Camping Nights by Trip Length due to higher tariffs in cabins that sites, cabins continue to account for most of the revenue in caravan parks
While only making up 22% of trips to caravan parks, camping remains a vital gateway to the caravan
(57%).
30% 29% 27% 25% 27% 27% 26% and camping lifestyle. Having affordable accommodation options for all levels of guests is a strong
25% 25% 23% While only making up 22% of trips to caravan parks, camping remains a vital gateway to the caravan and
29% 27% 28% 27%
drawcardlifestyle.
camping for caravan parks,
Having especially
affordable consumers who
accommodation do not
options for have a family
all levels connection
of guests todrawcard
is a strong owning anfor
21% 22% 23% 22% 23% 23%
23%
23% RV.
caravan parks, especially consumers who do not have a family connection to owning an RV.
20% 20% 18% 18% 19%
19%
3% 4% 4% 4% 4% 5% 5%
2013 2014 2015 2016 2017
29%
2018
27%
2019
27% 27% 26%
Accommodation Used in Caravan Parks (Trips)
30% 25%
1 night 2-3 nights 4 - 7 nights 8 - 14 nights 15 or more nights
21% 22% 23% 22% 23% 23% 23%
Caravan/Camping Trips by Length of Trip 42% 41% 41% 39% 39% 41% 41% 40% 40%
4% 3% 4% 4% 4% 5% 5%
6% 6% 5% 2013
6% 2014
5% 2015
5% 2016
5% 2017 2018 2019
10% 10% 11% 10%1 night 9% 9% 9%
2-3 nights 4 - 7 nights 8 - 14 nights 15 or more nights
22% 24% 23% 23% 23% 23% 25% 27% 27%
24% 24% 25% 24% 24%
29% 27%
21% 18% 23% 24% 24% 24% 22% 21% 22%
41% 11% 12% 9% 9% 10% 8% 8% 8% 7%
42% 42% 42% 42%
40% 41% 6% 6% 6% 7% 5% 6% 6% 6% 6%
2011 2012 2013 2014 2015 2016 2017 2018 2019
15% 16% 18% 19% 19% 20% 21%
Travelling with a motor home or campervan Caravan but not travelling with caravan
Data Source: Tourism Research Australia, National Visitor Survey, 2020.
2013 2014 2015 2016 2017 2018 2019 Camping Cabin
1 night 2 -3 nights 4 - 7 nights 8 - 14 nights 15 or more nights Travelling with and staying in a caravan
STATE OF INDUSTRY 2020 Data Source: Tourism Research Australia, National Visitor
Data Survey,
Sources: 2020.Research Australia, NVS, 2020.
Tourism Accommodation Used in Caravan Parks (Nights)
Data Sources: Tourism Research Australia, NVS, 2020. STATE OF INDUSTRY 2020DomesticDomestic
Visitor Demographics
Visitor Demographics
26 27
The 30-54The
year30-54
market
yearcontinues
market continues
to take thetomost
take the
domestic
most domestic
caravan and
caravan
camping
and trips,
camping
fuelled
trips,
byfuelled by
the growth
theofgrowth
the midlife
of thesegment
midlife travelling
segment travelling
without children,
without however
children, however
the familythe
market
familyalso
market also
AGE SEGMENTS
continuedcontinued
to grow which
to growis represented
which is represented
in this segment.
in this segment.
Lifecycle TrendsDomestic Visitor 46% The
The30-54
30-54year
The
yearmarket
30-54
market continues
yeartook 6.4Mto
market take
took
trips,
6.4Mthetrips,
mostincreasing
increasing domestic caravan
by 10% from
by 10%
2018. and
from camping
This2018. trips,significantly
was significantly
This was fuelled
of the midlife segment travelling without children, however the family market also continued to grow which
aheadby ofthe growth
ahead of
30-54 age the 55+ market
the 55+that
market
took that
4.2M took
trips,
4.2M
an increase
trips, an of
increase
13%. Inof
terms
13%. of
In growth
terms of
rates,
growth
theserates,
two these two
One of the
Lifecycle TrendsDemographics
largest trends in 2019 was the growth of the ‘Young/Midlife’ segment to become
groupthe
largest taker of caravan and camping trips by lifecycle group. This segment has seen significant
is represented in this segment. The 30-54 year market took 6.4M trips, increasing by 10% from 2018. This was
segmentssegments
significantlyoutgrew
ahead theoutgrew
of 20-29
the 55+the
year20-29
market
market yeartook
that market
4.2M trips, an increase of 13%.
One of the
growth largest
in the pasttrends
severalinyears
2019to was the growth
increase to 4.6Mof the ‘Young/Midlife’
trips, growing by +9% segment to become
from 2018 figures.the
There
largest taker of caravan and camping trips by lifecycle group.
was also strong growth from the ‘Older Working’ segment (+23%) to reach 2.3M trips. This segment has seen significant
growth in the
LIFESTYLE past several years to increase to 4.6M trips, growing by +9% from 2018 figures. There
SEGMENTS DomesticDomestic
Trips by Age
TripsGroup
by Age Group DomesticDomestic
Trips by Age
TripsGroup
by Age Group
In terms of nights
was also strong growth spent,fromthe older working
the ‘Older segment
Working’ was also
segment the fastest
(+23%) to reachgrowing, increasing by 25%
2.3M trips.
One of the largest trends in 2019 was the growth of the ‘Young/Midlife’ segment to become the largest taker 7 7 (Market (Market
Share) Share)
from 2018 figures
of caravan to reach
and camping trips9M
by nights.
lifecycleThe ‘Older
group. Non-Working’
This segment has seensegment spent
significant growththein most nights
the past several
Millions
Millions
In terms
caravan of
years toand nights
camping
increase spent, the
in trips,
to 4.6M older
Australia
growing working
with
by 18.3M,segment
+9% fromthis was
2018segment also the fastest
is ‘time-rich’
figures. There growing,
and include
was also strong increasing
growth from the by
sub-segments25%
‘Older 6 6
from 2018
Working’
such as figures
segment
Grey Nomads to reach
(+23%)
who 9M
to reach nights.
are one Thesegments
2.3M trips.
of the ‘Older Non-Working’
that take ansegment
extended spent the most
caravan nights trip
and camping
5 5 29% 29% 29% 29% 29%
30% 30%
caravan
around and camping
In termsAustralia.
of nights spent, inthe
Parents Australia
with
older a with still
child
working 18.3M, this
at home
segment wassegment
comprise
also is the
‘time-rich’
the fastest second and
growing, most include
nights
increasing bysub-segments
spent caravan
25% from 2018
4 4
such as to
figures Grey Nomads
reach whoThe
9M nights. are‘Older
one ofNon-Working’
the segments that take
segment spentanthe
extended caravan
most nights caravanandandcamping
camping trip 3 3 45% 45%
47% 47% 47%
46% 46% 46%
and campingwith
in Australia with 17.1M
18.3M, withnights, with growth
this segment of 10%and
with ‘time-rich’ from 2018. sub-segments such as Grey Nomads
including
around Australia. Parents with a child still at home comprise the second most nights spent caravan
who are one of the segments that take an extended caravan and camping trip around Australia. Parents
2 2
1 1 18% 18%
and
withcamping with
a child still 17.1M
at home nights,the
comprise with growth
second mostofnights
10% spent
from caravan
2018. and camping with 17.1M nights, with 17% 17% 17%
18% 18%
19% 19%
growth of 10% from 2018. 0 0 8% 8%
7% 7% 7%
6% 6%
5% 5%
2015 2015
2016 2016
2017 2017
2018 2018
2019 2019
2015 2016
2015 2017
2016 2018
2017 2019
2018 2019
15-19 20-29
15-19 30-54
20-29 55+
30-54 55+ 15-19 20-29
15-19 30-54
20-29 55+
30-54 55+
Caravan and Camping Trips by Lifecycle Group
6 Caravan and Camping Trips by Lifecycle Group DomesticDomestic
Nights byNights
Age Group
by Age Group DomesticDomestic
Nights byNights
Age Group
by Age Group
Millions
30 30 (Market (Market
Share) Share)
64
Millions
Millions
Millions
25 25
42
20 20 42% 42%
44% 44%
44% 44%
44% 44%
44% 44%
20
2015 2016 2017 2018 2019 15 15
Travel Party Type
0 10 10 39% 39%
40% 40% 39% 38%
39% 38%
39% 39%
Young/Midlife
2015 no Children Parent with Children 2017
2016 at Home Older Working
2018 Older Non-Working
2019 Lifecycle measure the characteristics of an individual who is recorded as
5 5 hence12%
it is important to cross reference this with the travel party of the
12%
11% 12%
11% 13%
12% 13%
13% 13%
Young/Midlife no Children Parent with Children at Home Older Working Older Non-Working which 6%
has been 5%largely consistent
6% 6%
5% since
6% 2015,
5% 5%there is 5%
5% a relatively even s
0 0
2015 2016
2015 2017
2016 2018
2017 2018 market
2019 2019 and adult
2015 2016
2015couples2017
who make
2016 2018
2017up 28%2019and 27%2019
2018 respectively. This
Caravan and Camping Nights by Lifecycle Group friends/family travelling without children (23%). Solo travellers continue
15-19 20-29
15-19 30-54
20-29 55+
30-54 55+ 15-19 20-29
15-19 30-54
20-29 55+ 30-54 55+
17%, which grew from 14% the previous year.
20 Caravan and Camping Nights by Lifecycle Group
Millions
15
20
TRAVEL PARTY TYPES
Millions
10
15 Domestic Caravan and Camping Trips by Travel
Lifecycle measures the characteristics of an individual
105 who is recorded as going caravan and camping, Party Type: 2019
hence it is important to cross reference this with the 5%
50 travel party of the trip. By travel party type, which has Travelling Alone
2015 2016 2017 2018 2019 been largely consistent since 2015, there is a relatively
0 17% Adult Couple
even split between the family market and adult 23% Familes and/or Friends
2015 no Children
Young/Midlife 2016 with Children at
Parent 2017
Home 2018
Older Working 2019
Older Non-Working couples who make up 28% and 27% respectively. This travelling with Children
is closely followed by friends/family travelling without 27% Friends or Relatives -
Young/Midlife no Children Parent with Children at Home Older Working Older Non-Working children (23%). Solo travellers continue to comprise travelling without Children
an important 17%, which grew from 14% the previous 28% Other (including
year. sporting/schools groups)
Data Source:
DataTourism
Source:Research
Tourism Research
Australia,Australia,
National Visitor
National
Survey,
Visitor2020.
Survey, 2020.
STATE OF INDUSTRY 2020 Data Sources: Tourism Research Australia, NVS, 2020. Data Sources: Tourism Research Australia, NVS, 2020. STATE OF INDUSTRY 202028 29
Purpose of Travel & Activities
Holiday continues to be the primary
Purpose of Travel
reason why Australians choose to go
Domestic Caravan and Camping
Reason for Trip: 2019
caravan and camping with 76% of
and Activities
trips identifying this reason. An
5%
additional 13% of trips identified
13% Holiday
their reason Purpose
forPurpose
travel ofasTravel
of Travel &being& Activities
Activities
related to Business, which has
Holiday continues Holiday
Holiday
to be continues
continues
the primary betothe
toreason bewhy
the Australians
primary
primary 9% Visiting friends and
increased slightly over the past five Domestic
Domestic Caravan
Caravan and Camping
andrelatives
Camping
choose to go caravan reason
reason whyandwhy Australians
camping
Australians choose
with
choose 76%
to gotoofgotrips
years from
identifying this10%.
reason. An additional 13% of trips identified
Reason
Reason for Trip:
for Trip: 20192019
caravan
caravan and and camping
camping withwith
76% 76%
of of 12%
their reason for traveltrips
as being relatedthis
identifying to Business,
reason. which
The primary trips identifying
activities thisonreason. An An
has increased slightly over thedone
past five years from 10%. 5%76%5%
caravan and additionaladditional
camping 13% 13% of trips
of trips
trips7.4M identified
identified Other reason
13% 13% Holiday
Holiday
The primaryand
activities their
their done reason
reason for
for travel
oninvolved
caravan travel as
as camping
beingbeing
caravan camping trips aand trips
7.4M caravan and related
camping
related to involved
to trips Business,
Business, which
a meal
which hasand
hasout,
meal
with 92%out, and withand
of caravan 90%camping
of caravan trips taking 9% 9% Visiting
Visiting friends
friends and and
increased
increased slightly
slightly overover five five in
the past
the past place
relatives
relatives
and camping
regional areas, thistrips taking
highlights
yearsyears
theplace
from
fromto10%.
in role of caravan
important
10%.
and
regional areas, this highlights the importantofrole
camping visitation other segments regional
of caravan and camping visitation to other 12%
12%segments
economies. Following eating out, activities most done by
of regionaland The The
economies. primary
primary activities
activities donedone on
on activities
caravanners campers Following
continues to eating out,
be focussed on most done by 76%
caravanners
76% and campers
caravan
caravan and and camping
camping trips7.4M
trips7.4M OtherOther
reasonreason
continues
the outdoorsto
andbe‘active
focussed on thewith
nature’ outdoors
bushwalks,and going
‘activetonature’ with bushwalks, going to the beach, and
caravan
caravan
the beach, and sightseeing and camping
andfeaturing
camping trips trips
in the involved
involved
top a a
5 activities.
sightseeing featuring in the top 5 activities.
mealmealout, out,
and andwithwith
90% 90% of caravan
of caravan
and camping trips taking placeplace
and camping trips taking in in
Top
regional 20 Activities:
regional
areas,areas, Domestic
this highlights
this highlights the Caravan
the important roleand
important role Camping
of caravan
of caravan Trips
and 2019
camping
and camping visitation
visitation to other
to other segments
segments
of regional
of regional economies.
economies. Following
Following eatingeating
out, out, activities
activities mostmost
donedone by caravanners
by caravanners and and campers
campers
continues to be focussed on the outdoors and ‘active nature’ with bushwalks, going to the beach, and and
Eat out / continues
dine at a to be
restaurantfocussed
and/or on
cafe the outdoors and ‘active nature’ with bushwalks, going to the
7,438,805beach,
sightseeing
sightseeing featuring
featuring in
in the
Sightseeing/looking the 5top
top
around 5 activities.
activities. 4,798,622
Go to the beach 4,596,632
Top Top 20 Activities:
20 Activities: Domestic
Domestic Caravan
Caravan and and Camping
Camping TripsTrips
20192019
Bushwalking / rainforest walks 4,498,021
Eatparks
Visit national
Eat out / out
dine//at
dine at parks
state a restaurant
a restaurant and/orand/or
cafe cafe 4,227,523 7,438,805
7,438,805
Pubs, clubs, Sightseeing/looking
Sightseeing/looking
discos etc aroundaround 3,596,843 4,798,622
4,798,622
Go to the beach
Go to the beach 4,596,632
4,596,632
None of these 3,280,964
Bushwalking
Bushwalking / rainforest
/ rainforest walkswalks 4,498,021
4,498,021
Visit friends & relatives 2,898,219
Visit national
Visit national parksparks
/ state/ state
parksparks 4,227,523
4,227,523
Fishing 2,254,449
Pubs,Pubs,
clubs,clubs,
discosdiscos
etc etc 3,596,843
3,596,843
Go shopping for pleasure 1,852,013
NoneNone of these
of these 3,280,964
3,280,964
Exercise, gym or swimmingVisit friends & relatives 1,818,390 2,898,219
Visit friends & relatives 2,898,219
Picnics or BBQs Fishing 1,684,290
Fishing 2,254,449
2,254,449
Other outdoor activities
Go nfd
shopping
Go shopping 1,412,618
for pleasure
for pleasure 1,852,013
1,852,013
Water activities /Exercise,
sports
Exercise, gym or gym or swimming
swimming 1,328,686 1,818,390
1,818,390
Go to markets Picnics
Picnics or BBQs
or BBQs 1,197,407 1,684,290
1,684,290
Other outdoor activities nfd 1,412,618
Visit history / heritage buildings, sites orOther outdoor
monuments activities nfd 1,157,945 1,412,618
WaterWater activities
activities / sports
/ sports 1,328,686
1,328,686
Visit museums or art galleries 1,086,777
Go toGo to markets
markets 1,197,407
1,197,407
Go on a daytrip to another place 876,692
Visit history
Visit history / heritage
/ heritage buildings,
buildings, sites
sites or or monuments
monuments 1,157,945
1,157,945
Attend festivals / fairs or cultural events 840,740
Visit museums
Visit museums or artor art galleries
galleries 1,086,777
1,086,777
Play other
on asports 716,860
Go onGo daytrip
a daytrip to another
to another place place 876,692
876,692
Attend
Attend festivals
festivals / fairs/or
fairs or cultural
cultural eventsevents 840,740
840,740
Play other
Play other sportssports 716,860
716,860
STATE OF INDUSTRY 2020 Data Sources: Tourism Research Australia, NVS, 2020. STATE OF INDUSTRY 2020You can also read
