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2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
2020
Corporate
Sponsorship &
Advertising

                www.mha.org
2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
www.mha.org | (517) 323-3443                                               MHA Corporate Sponsorship & Advertising

              Show me your friends, and I’ll show you your future.

              While it is easy to find information about a product or service, there is still one
              tactic that every supplier must master: relationship building. The beginning of
              a new relationship is generally not something we consciously see. It is often
              hard to pinpoint when you move from talking to sharing or cross the line from
              acquaintance to friend.

              Live events are the platform for making connections, but you must be
              intentional. The MHA’s events are designed with relationship building in mind.
              We create opportunities for you to connect face-to-face with hospital leaders
              and give you opportunities to capitalize on a prospect-rich environment for new
              products and services. The MHA Field Engagement team is ready to work with
              you to help achieve your organization’s goals and connect you with Michigan’s
              healthcare leaders. Please do not hesitate to contact Erin Steward, CMP, or
              another member of the MHA Field Engagement division with questions or to
              explore additional ideas you may have for sponsorship.

              Another way to gain awareness among the MHA membership is through online
              advertising. MHA.org is visited more than 10,000 times per month and, each
              week, the MHA Monday Report is delivered to more than 3,300 inboxes. See
              page 14 in this brochure or speak with Erica Leyko in MHA Field Engagement to
              learn more.

              Thank you for your interest in sponsorship opportunities available at the MHA —
              we look forward to partnering with you in 2020!

                                                                        MHA CEO Brian Peters

              We advance the health of individuals and communities

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2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
www.mha.org | (517) 323-3443                                                 MHA Corporate Sponsorship & Advertising

               The Audience At a Glance

               680+               ATTENDEES AT 2018-2019 MHA
                                  MAJOR MEMBERSHIP MEETINGS

               85%             OF ATTENDEES WERE CEOS OR
                               SENIOR ADMINISTRATORS

               90+          HOSPITALS AND OTHER HEALTHCARE
                            ORGANIZATIONS WERE REPRESENTED

               Live events are the most powerful platform for learning and building meaningful
               relationships. The MHA is modernizing its events to produce better results by
               designing new formats, attracting a broad spectrum of leaders, creating different
               experiences and delivering unprecedented insight and knowledge.

               Our sponsors are vital to helping conference participants emerge with innovative
               ideas and solutions to achieve their organizations’ goals. In turn, sponsors gain
               new customers, discover fresh leads and develop deeper relationships. We look
               forward to another rewarding, successful year with all our attendees, sponsors
               and partners!

               The MHA sponsorship program gives you:
                  † An opportunity to foster positive relationships with new and current
                    customers.
                  † The ability to attend content-rich conferences designed to enhance your
                    understanding of the latest business models, technological innovations and
                    trends.
                  † A chance to meet with providers and gain valuable insight into Michigan’s
                    healthcare community.
                  † The opportunity to capitalize on a prospect-rich launch environment for
                    new products and services.

                                              Digital Reach

           Facebook Followers                    Twitter Followers                    LinkedIn Followers
                   MHA                                  MHA                                   MHA
                17,800+                              5,100+                                2,500+
        Average Monthly Impressions         Average Monthly Impressions           Average Monthly Impressions
               494,000+                             62,900+                               10,000+

      The MHA continues to grow its presence on social media as a way to engage with the general public, MHA
      members, legislators and more! Sponsors of MHA events are recognized across the association’s social media
      channels to provide additional visibility and value.

   @MIHospitalAssoc                                                                                                3
2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
www.mha.org | (517) 323-3443                                                     MHA Corporate Sponsorship & Advertising

              Who We Are

              Based in greater Lansing, the Michigan Health & Hospital Association advocates
              in Michigan and Washington, DC, on behalf of healthcare providers and the
              communities and patients they serve. The MHA is a nationally recognized leader
              on initiatives that protect and promote quality, cost-effective and accessible
              healthcare. The MHA represents:

                          164 member hospitals, of which 133 are community hospitals
                 20 health systems (13 based in Michigan; 7 headquartered in other states)
                                                      91 teaching hospitals
                                                       10 public hospitals
                                                      7 children’s hospitals
                                                        54 rural hospitals
                                                  37 critical access hospitals
                                                        92 urban hospitals

                    Michigan hospitals serve patients 24 hours a day,
                    365 days a year.
                              5 million people treated in emergency departments

                              37 million outpatient visits conducted

                              5 million inpatient care days

                              1 million patients admitted for care & treatment

                              106,000 babies delivered

                              Average length of stay – 4.69 days

              2017 data from the American Hospital Association Annual Survey.

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2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
www.mha.org | (517) 323-3443                                             MHA Corporate Sponsorship & Advertising

               What We Do

               ADVANCING HEALTH
               From educational sessions and individual presentations to help hospitals
               implement Michigan’s opioid laws to assisting the state in creating a verification
               mechanism for hospital employees’ compliance with the Prescription Drug
               Monitoring Program, the MHA advanced the ongoing battle against the opioid
               epidemic.

               ACCESS TO CARE
               The MHA worked alongside others to preserve the federal government’s
               340B Drug Discount Program, which requires drug manufacturers to provide
               discounted prices for outpatient drugs, allowing healthcare organizations to
               better care for their uninsured and low-income patients. These efforts influenced
               the U.S. District Court ruling that the government “must resolve the harm
               caused by its unlawful cuts to Medicare reimbursement” through the 340B Drug
               Discount Program.

               CORPORATE AND GRASSROOTS ADVOCACY
               The MHA actively weighed in on 71 bills in the Michigan Legislature during
               the 2018-2019 fiscal year, each of which held implications for healthcare in the
               state. The MHA opposed 38 bills, only five of which became law — after MHA-
               supported amendments were included to protect healthcare. Fourteen of the
               32 bills supported by the MHA became law. In addition, several hundred letters
               were sent to lawmakers on hospitals’ behalf by MiCare Champions, the MHA’s
               network of grassroots advocates established through the 2018 #MiCareMatters
               image campaign.

               DATA AND PRICING TRANSPARENCY
               The MHA has continued to improve the VerifyMiCare.org website to provide the
               public and government with information on hospital charges and appropriate
               quality measures to depict the care environments of critical access hospitals. The
               association is also supporting the American Hospital Association’s principles on
               surprise billing and developed an infographic to educate stakeholders.

   @MIHospitalAssoc                                                                                           5
2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
www.mha.org | (517) 323-3443                                            MHA Corporate Sponsorship & Advertising

              Circle of Honor Distinction

              Organizations that make a considerable sponsorship commitment to the MHA
              will receive the highest level of distinction, the Circle of Honor award. To
              be eligible for the Circle of Honor award, your organization must contribute
              $15,000 in sponsorship funding. This can be accomplished through a platinum
              sponsorship at the MHA Annual Membership Meeting or through combined
              sponsorship at the MHA Annual Membership Meeting and Breakthrough.

              The Circle of Honor award winners are recognized each year at the MHA
              Annual Membership Meeting, which provides an exclusive setting and allows
              for recognition from MHA board members. Additionally, Circle of Honor award
              winners are recognized in promotional marketing communications throughout
              the year and on the MHA website.

                                   MEANINGFUL OPPORTUNITIES:
                        INVITATIONS TO CEO AND BOARD OF TRUSTEES EVENTS

                 The evening before the MHA Breakthrough event in February, a small
                 group of healthcare CEOs and MHA senior leaders attend a dinner
                 and networking event to discuss challenges facing hospitals and health
                 systems. Circle of Honor sponsors receive a special invitation to send a
                 representative to the exclusive event, allowing them to personally speak
                 with leaders of Michigan’s healthcare facilities.

                 The MHA Board of Trustees meets once a year to develop the association’s
                 strategies to fulfill membership goals. Circle of Honor sponsors also receive
                 an invitation to send one person to a reception and dinner during the MHA
                 Board of Trustees Strategic Planning Session in August. This is a special
                 opportunity for face-to-face discussions with members of the MHA Board.

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2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
www.mha.org | (517) 323-3443                                              MHA Corporate Sponsorship & Advertising

Policies and Conditions of
Sponsorship and Attendance at
MHA Membership Meetings and
Conferences

WHO MAY ATTEND THE MEETING?                                This statement should be read in conjunction with all
MHA membership meetings are private, and                   other existing policies and agreements pertaining to
attendance is open to MHA members, meeting                 sponsorship and attendance at MHA membership
sponsors and invited guests of the MHA. Please             meetings.
contact the MHA Field Engagement department                I. Proprietary Interest — The MHA Annual
with questions regarding membership.                          Membership Meeting, Breakthrough and
                                                              other MHA membership meetings are private
GUEST REGISTRATION                                            membership meetings. The MHA reserves the
                                                              right to control all information, marketing, events
Guest registrations are limited to a spouse,                  and activities related to these meetings.
significant other, or a child 18 years of age or older.
Employees, governing board members, and those              II. Hosting of Separate Events — The hosting of
who hold medical privileges with the registering               separate events, parties, meetings, or other
organization are not considered spouses or guests of           organized gatherings at, as a part of, or in
a registrant, regardless of their relationship status to       conjunction with any MHA major membership
the registrant, and must pay the regular registration          meeting without the express written permission
fee. Business associates may not register as guests            of the MHA is strictly prohibited.
and must pay the regular registration fee. The MHA         III. Communication with Meeting Attendees — Only
reserves the right to determine who qualifies as a              the MHA and its expressly authorized designees
spouse/guest/business associate for a given event               may distribute written material, invitations,
and may limit the number of guests for any given                agendas or other communications pertaining
registrant or registering organization.                         to functions, events or programs in conjunction
                                                                with MHA membership meetings. Sponsors and
PAYMENT                                                         other individuals must obtain written permission
                                                                from the MHA to distribute any written material,
Any payment made by credit card will have a 3%
                                                                including invitations, to MHA membership
processing fee added. Checks should be made
                                                                meeting attendees.
payable to MHA or MHA Health Foundation.
                                                           IV. Nothing in this policy is intended to unlawfully
                                                               limit trade or competition. This policy applies
HOSTING OF SEPARATE EVENTS
                                                               only to events and written materials hosted
Overview — The purpose of this statement is to                 or provided in conjunction with or as a part
provide clarification to MHA meeting sponsors,                 of private MHA membership meetings. The
individuals and organizations attending MHA                    MHA reserves the right to accept or reject
membership meetings about the policies and                     sponsors based on its written sponsorship
conditions related to the hosting of separate events           criteria; however, it is the policy of the MHA
and the distribution of written material in conjunction        not to discriminate against any individual or
with MHA membership meetings. The MHA seeks to                 organization based on race, color, religion,
provide the highest quality experience to sponsors and         gender, national origin, disability, age, height,
attendees of its membership meetings. To this end, the         weight, marital status or veteran status in
MHA’s policies concerning its membership meetings              accordance with applicable federal, state and
are carefully designed to ensure the consistency of            local laws.
theme and high standards that our members and
sponsors have come to expect from MHA events.

   @MIHospitalAssoc                                                                                                7
2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
www.mha.org | (517) 323-3443                                  MHA Corporate Sponsorship & Advertising

                 GRAND TRAVERSE RESORT & SPA | FEBRUARY 27 & 28, 2020

   Breakthrough’s unique format allows you to make stronger connections
  through more direct access to leaders and expands the audience to those
the CEO considers their strategic partners — governing board members and
                           other C-suite leaders.

           To maximize your visibility, an early sponsorship commitment is encouraged.
    Event marketing will occur from late November through January 2020. Sponsorships will be
         accepted through Jan. 17, 2020. For more details, go to breakthrough.mha.org.

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2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
www.mha.org | (517) 323-3443                                                                                  MHA Corporate Sponsorship & Advertising

                 Sponsorship Opportunities for MHA Breakthrough
                                                                                            PLATINUM               GOLD                SILVER             BRONZE
                                                                   MHA Member                 $5,500               $4,500              $3,500              $2,500
                                                                  MHA Supporter               $8,500               $7,500              $6,500              $5,500

Social media recognition for sponsorship on MHA platforms
                                                                                               ü                    ü                   ü                    ü
Logo placement on the MHA event website with a hyperlink
to your homepage                                                                               ü                    ü                   ü                    ü
Logo placement in promotional mailings for Breakthrough
                                                                                               ü                    ü                   ü                    ü
Logo placement in meeting guide for Breakthrough
                                                                                               ü                    ü                   ü                    ü
One complimentary event registration
                                                                                               ü                    ü                   ü                    ü
Logo placement in welcome message sent to attendees
before the Breakthrough                                                                        ü                    ü                   ü
Half-page ad in Breakthrough meeting guide
                                                                                               ü                    ü
Recognition at the #VIP Welcome and during refreshment
breaks                                                                                         ü                    ü
Opportunity to introduce speaker at Breakthrough (Platinum
sponsors will be given first choice)                                                           ü                    ü
Exclusive invitation to CEO dinner prior to Breakthrough
(limited number of invitations available)                                                      ü

                                                            À La Carte Packages
                 These offerings are limited to one sponsor unless otherwise noted. Logo will be on item or sign.

 FIRE & ICE RECEPTION*
 When the weather outside is frightful, you throw a cocktail party (we’re pretty sure those are the original lyrics to that
 song). At Breakthrough, the socializing revs into high gear Thursday night with the Fire & Ice reception. A themed menu
 of winter cocktails and bite-sized indulgences are sure to please.
                                                                                                MHA Member                                       MHA Supporter
 Reception Sponsor...........................................................................................$6,000 .............................................$9,000
                                                                                                                      *This package receives Platinum benefits

 #VIP WELCOME
 Breakthrough is different from the moment the registration doors open, with the welcome area perfectly designed to
 see who’s there, to enable conversations with old friends and to network with new people. The interaction plays out
 among highly visible sponsorship areas! Doors to the keynote session will be closed until five minutes before the keynote
 announcement, ensuring maximum networking.
 Name Badge Sponsor                                Available to Silver, Gold and Platinum sponsors for an additional $1,000
 Tote Bag Sponsor                                  Available to Silver, Gold and Platinum sponsors for an additional $1,000
 Welcome Gift Sponsor                              Available to Silver, Gold and Platinum sponsors for an additional $1,000
 Mobile Meeting App Sponsor*                       Available to Silver, Gold and Platinum sponsors for an additional $1,000
                                                   *Your organization’s logo will be displayed on the app splash screen/complimentary banner ad

   @MIHospitalAssoc                                                                                                                                                       9
2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
www.mha.org | (517) 323-3443                                   MHA Corporate Sponsorship & Advertising

                      JUNE 24 - 26, 2020 | GRAND HOTEL, MACKINAC ISLAND

Members of your target market are gathering for their most important event
  of the year, and we have the perfect opportunity for you to reach them.
 The MHA Annual Membership Meeting brings together several hundred
   healthcare decision-makers. Your sponsorship of this event is a unique
      opportunity to network with and be appreciated by nearly every
 Michigan hospital and health system CEO and a vast array of board and
      executive leaders in Michigan’s premier healthcare organizations.
Highlights from the 2019 MHA Annual Membership Meeting can be viewed
                      online at www.MHAannual.org.

                          Promotional Brochure Deadline: March 18, 2020
                         Sponsorship and Advertising Deadline: May 6, 2020

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www.mha.org | (517) 323-3443                                                                     MHA Corporate Sponsorship & Advertising

             Sponsorship Opportunities for MHA Annual Meeting
                                                                                 PLATINUM             GOLD             SILVER           BRONZE
                                                            MHA Member            $15,000            $10,000           $6,000            $4,000
                                                           MHA Supporter          $19,000            $12,500           $8,000            $5,500

Social media recognition for sponsorship on MHA platforms
                                                                                    ü                 ü                  ü                 ü
Logo placement on the MHA event website with a hyperlink
to your homepage                                                                    ü                 ü                  ü                 ü
Logo placement in the brochure for MHA Annual Membership
Meeting (if intent to sponsor form is submitted by listed deadline)                 ü                 ü                  ü                 ü
Logo placement in meeting guide for MHA Annual
Membership Meeting                                                                  ü                 ü                  ü                 ü
Featured sponsor on signage at the MHA Annual Membership
Meeting ACHE breakfast                                                                                                   ü
One event registration at a 50 percent discount
                                                                                                                         ü
Logo placement in welcome message sent to attendees
before MHA Annual Membership Meeting                                                ü                 ü
Featured sponsor on signage at the MHA Annual Membership
Meeting Family Event                                                                                  ü
Full-page color ad in MHA Annual Membership Meeting
meeting guide                                                                       ü                 ü
One complimentary event registration
                                                                                    ü                 ü
Logo placement on signage at Shepler's Ferry
                                                                                    ü                 ü
Opportunity to introduce speaker at the MHA Annual
Membership Meeting (limited number of speakers available;
assigned on a first-come, first-served basis)
                                                                                    ü
                                                                                    ü
Featured sponsor on signage at the MHA Annual Membership
Meeting Welcome and Gala Receptions

Circle of Honor award and exclusive invitation to the MHA
Board of Trustees’ strategic planning session reception and
dinner in August (limited to one individual per organization)
                                                                                    ü
                                                     À La Carte Packages
             These offerings are limited to one sponsor. À La Carte sponsors receive benefits at the silver level.

                                                                              MHA Member                                MHA Supporter
 Welcome Gift Sponsor* .............................................................$6,000 ........................................$8,000
 Conference Refreshment Sponsor ............................................$6,000 .......................................$8,000
 Name Badge Sponsor................................................................$6,000 .......................................$8,000
 Mobile Meeting App Sponsor...................................................$6,000 .......................................$8,000
 Your organization’s logo will be displayed on the app splash screen/complimentary banner ad
 Tote Bag Sponsor.......................................................................$6,000 ........................................$8,000

                                                               *Intent to Sponsor form must be submitted by March 18, 2020 for this item only.

   @MIHospitalAssoc                                                                                                                               11
www.mha.org | (517) 323-3443                                               MHA Corporate Sponsorship & Advertising

              Links Fore Health

               Sponsorship Opportunities for Links Fore Health
                                    The Links Fore Health golf outing, held during the MHA
                                    Annual Membership Meeting, helps underwrite the MHA
                                    Health Foundation and its Ludwig Community Benefit
                                    Award, which recognize the programs and services Michigan
                                    hospitals provide at low or no cost to improve the quality
              of health and life. Links Fore Health is a nine-hole scramble for golfers of all skill
              levels. The 19th Hole Party provides additional networking time.

                                                             MHA Member            MHA Supporter
                Event Partner (platinum level recognition)     $15,000                $20,000
                19th Hole Party (silver level recognition)     $6,000                  $8,000
                Canteen Caddy                                  $2,000                  $3,500
                Contest Sponsor                                $2,000                  $3,500
                Golf Swag                                      $2,000                  $3,500
                Prize Package                                  $2,000                  $3,500
                Box Lunches                                    $2,000                  $3,500
                Tee Sponsor                                    $1,000                  $2,000

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www.mha.org | (517) 323-3443                                                           MHA Corporate Sponsorship & Advertising

               Meeting Guide & Mobile App
               Advertising

                                       Meeting Guide Advertising
              Breakthrough:
                Intent Deadline: Jan. 17, 2020                           Materials Deadline: Jan. 31, 2020
                 Full-page advertisement in printed guide ............................................$1,000
              Print Ad Size: Maximum image area is 6.5” w x 9.5” h – NO BLEEDS

              Annual Membership Meeting:
                Intent Deadline: May 6, 2020                             Materials Deadline: May 20, 2020
                 Full-page advertisement in printed guide ............................................$1,000
                 Center spread advertisement in printed guide....................................$2,000
                 Back cover advertisement in printed guide..........................................$1,250
                 Inside front cover advertisement in printed guide ..............................$1,050
                 Inside back cover advertisement in printed guide...............................$1,050
              Print Ad Size: Maximum image area is 5” w x 8” h – NO BLEEDS

                                    Event Mobile App Banner Ads
              Make your presence stand out by advertising on the mobile app. A limited
              number of banner ads will be sold for the app for Breakthrough and the Annual
              Membership Meeting. Ads will appear for the duration of the meeting within
              locations that generate the most attendee traffic. Banner ads for each meeting are
              sold separately.
                 Banner Ad on mobile app .........................................................................$250
              Banner Ad Size: Image area is 640 x 150 pixels (PNG, JPG or GIF format only)

                                              Terms & Conditions
                † A complete Intent to Sponsor form is a binding contract. Form must be
                  completed and signed before advertising will be accepted. Cancellation of
                  contract is not accepted. Must be an advertiser in good standing for future ads
                  to be accepted.
                † An advertiser will forfeit its ad in the printed guide if the ad is not received by the
                  deadlines noted above.
                † Design services available at $75 per hour with a $30 minimum charge. Quotes
                  available upon request. Materials for ads designed by MHA Design department are
                  due by intent deadline.
                † The MHA reserves the right to accept or reject advertising based on its
                  compatibility with the association’s mission and vision and shall not be liable for
                  damages if, for any reason, it fails to publish the advertisement.
                † Advertising fees are due within 15 days of the receipt of a signed contract. The
                  MHA will release and resell any ads not paid in full after this date.

   @MIHospitalAssoc                                                                                                        13
www.mha.org | (517) 323-3443                                                 MHA Corporate Sponsorship & Advertising

              Web Advertising Program

              The Michigan Health & Hospital Association gives healthcare leaders the must-
              know business intelligence they need every day, on every platform. Make
              your organization stand out by advertising on the MHA website and the MHA
              Monday Report e-newsletter. A limited number of online advertisements are
              available in 2020. This unique opportunity gives your organization a chance to
              be seen by thousands of healthcare leaders and policymakers.

                 MHA MONDAY                                  MHA BUSINESS         MHA EDUCATION
                                          MHA.org
                    REPORT                                     SERVICES              & EVENTS
                                         HOMEPAGE
                 E-NEWSLETTER                                LANDING PAGE          LANDING PAGE

                   3,300+                2,800+                  200+                  650+
                hospital decision-      pageviews per         pageviews per          pageviews per
                makers and leaders         month.                month.                 month.
                 reached weekly.

                                 Web Advertising Opportunities
                † 4 consecutive advertisements in MHA Monday Report...................$4,000
                  (800 x 110 px format)
                † 4-week ad placement on MHA.org Homepage .....................................$700
                  (280 x 600 px format)
                † 4-week ad placement on MHA Business Services Landing Page ..........$300
                  (350 x 400 px format)
                † 4-week ad placement on MHA Education & Events Landing Page.......$300
                  (350 x 400 px format)
              Fill out and return the Intent to Advertise form on page 19 to take advantage of these
              opportunities.

                                 Web Advertising Requirements
              Ads must be in .jpg or .png format and animations are not permitted. The
              ad must display fewer than 20 words and must use colors that have sufficient
              readability and contrast to be compliant with WCAG 2.1 AA web accessibility
              standards. To test if the colors in your ad have enough contrast, you can use the
              WebAIM Contrast Checker at webaim.org/resources/contrastchecker.

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www.mha.org | (517) 323-3443                                                                     MHA Corporate Sponsorship & Advertising

                                                                           Intent to Sponsor
Organization Name ____________________________________________________________________________________________
                                      How you want the organization name to be listed in all meeting materials.

Organization Representative ____________________________________________________________________________________

Title__________________________________________________________________________________________________________

Address ______________________________________________________________________________________________________

City/State/ZIP ____________________________________________________________________Date ________________________

Phone __________________________________________ Email _______________________________________________________

                                                                  CHOOSE THE LEVEL YOU WOULD LIKE TO SPONSOR
     BREAKTHROUGH CONFERENCE
                                                                                                                   MHA                        MHA
 SPONSORSHIP DETAILS AND CONDITIONS
                                                                                                                   MEMBER                     SUPPORTER
† The MHA Health Foundation has the right
                                                      PLATINUM                                                     £ $5,500                   £ $8,500
  to release and resell any sponsorship
  items not paid in full 30 days after receipt        GOLD                                                         £ $4,500                   £ $7,500
  of the Intent to Sponsor form. Any
  payment made by credit card will have a 3%          SILVER                                                       £ $3,500                   £ $6,500
  processing fee added to the total. Payment          BRONZE                                                       £ $2,500                   £ $5,500
  by check sent with the Intent to Sponsor
  form is also accepted.
† Verbal commitments will not hold the event                                           À LA CARTE PACKAGES
  for your organization.                              FIRE & ICE RECEPTION SPONSOR                                 £ $6,000                   £ $9,000
† Sponsors will be notified of their
                                                      NAME BADGE SPONSOR*                                                                     £ $1,000
  sponsorship acceptance and receive
  information with additional details.                TOTE BAG SPONSOR*                                                                       £ $1,000
† To ensure production and promotional                WELCOME GIFT SPONSOR*                                                                   £ $1,000
  deadlines are met, sponsorships for
  Breakthrough close Jan. 17, 2020.                   MOBILE MEETING APP SPONSOR*                                                             £ $1,000
† Completed Intent to Sponsor forms should             *Limited to one sponsor and only available to Platinum, Gold or Silver level sponsors.
  be sent to: Erica Leyko, MHA Health
  Foundation, 2112 University Park Drive,
                                                                                             ADVERTISING
  Okemos, MI 48864 or eleyko@mha.org.
                                                                                         (see pg. 13 for details)
                                                      FULL-PAGE ADVERTISEMENT IN PRINTED GUIDE                                                £ $1,000
Attendance at Breakthrough is open to
MHA members, conference sponsors                      BANNER AD IN MOBILE MEETING APP                                                         £ $250
and invited guests only. Please contact
MHA Field Engagement with questions
regarding membership.                                                                PAYMENT INFORMATION:
                                                                    Checks should be made payable to MHA Health Foundation.
The MHA and the MHA Health Foundation
reserve exclusive rights to determine                 Total $ ________________                                        Check # ________________
appropriate items for distribution and use of
sponsor logos or sponsor name recognition on          Total fees to be charged to: ¨ VISA               ¨ MasterCard ¨ American Express
any and all MHA and MHA Health Foundation
                                                      Account number:_____________________________________________________
meeting materials, clothing, gifts, signage,
displays and all other items, events, venue and       Exp. date: ________________                   CVV Code: __________
materials associated with sponsorship.                                                              (3- or 4-digit security number on card)

                                                      Name: _____________________________________________________________

                                                      Cardholder name (please print): ________________________________________

                                                      Cardholder signature: ________________________________________________

   @MIHospitalAssoc                                                                                                                                    15
www.mha.org | (517) 323-3443   MHA Corporate Sponsorship & Advertising

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www.mha.org | (517) 323-3443                                                                     MHA Corporate Sponsorship & Advertising

                                                                        Intent to Sponsor
Organization Name ____________________________________________________________________________________________
                                      How you want the organization name to be listed in all meeting materials.

Organization Representative ____________________________________________________________________________________

Title__________________________________________________________________________________________________________

Address ______________________________________________________________________________________________________

City/State/ZIP ____________________________________________________________________Date ________________________

Phone __________________________________________ Email _______________________________________________________

                                                                  CHOOSE THE LEVEL YOU WOULD LIKE TO SPONSOR
   MHA ANNUAL MEMBERSHIP MEETING
                                                                                                                  MHA          MHA
 SPONSORSHIP DETAILS AND CONDITIONS                                                                               MEMBER       SUPPORTER
† To be listed as a sponsor in the brochure,
                                                      PLATINUM                                                    £ $15,000    £ $19,000
  sponsorship must be confirmed by
  submitting an Intent to Sponsor form by             GOLD                                                        £ $10,000    £ $12,500
  March 18, 2020. For any sponsorship that
  includes a company logo on the item, intent         SILVER                                                      £ $6,000     £ $8,000
  forms must be received by May 6, 2020,              BRONZE                                                      £ $4,000     £ $5,500
  or there is no guarantee your logo will be
  printed on the item.
† The MHA has the right to release and                                                À LA CARTE PACKAGES
  resell any sponsorship items not paid in
                                                      WELCOME GIFT SPONSOR*                                       £ $6,000     £ $8,000
  full 30 days after receipt of the Intent to
  Sponsor form. Any payment made by credit            NAME BADGE SPONSOR                                          £ $6,000     £ $8,000
  card will have a 3% processing fee added
  to the total. Payment by check sent with the        CONFERENCE REFRESHMENT SPONSOR                              £ $6,000     £ $8,000
  Intent to Sponsor form is also accepted.            MOBILE MEETING APPLICATION SPONSOR £ $6,000                              £ $8,000
† Verbal commitments will not hold the event
  for your organization.                              TOTE BAG SPONSOR                                            £ $6,000     £ $8,000
† Sponsors will be notified of their                         *Intent to Sponsor form must be submitted by March 18, 2020 for this item only.
  sponsorship acceptance and receive
  information with additional details.
                                                             LINKS FORE HEALTH CHARITY GOLF OUTING SPONSORSHIP
† To ensure production and promotional
  deadlines are met, sponsorships for the
                                                                                 PACKAGES
  MHA Annual Meeting close May 6, 2020.               EVENT PARTNER                                               £ $15,000    £ $20,000
† Completed Intent to Sponsor forms should
  be sent to: Erica Leyko, MHA,
                                                      19TH HOLE PARTY                                             £ $6,000     £ $8,000
  2112 University Park Drive, Okemos,                 CANTEEN CADDY                                               £ $2,000     £ $3,500
  MI 48864 or eleyko@mha.org.
                                                      CONTEST SPONSOR                                             £ $2,000     £ $3,500
                                                      GOLF SWAG                                                   £ $2,000     £ $3,500
Attendance at the MHA Annual
Membership Meeting is open to MHA                     PRIZE PACKAGE                                               £ $2,000     £ $3,500
members, conference sponsors and
invited guests only. Please contact                   BOX LUNCHES                                                 £ $2,000     £ $3,500
MHA Field Engagement with questions                   TEE SPONSOR                                                 £ $1,000     £ $2,000
regarding membership.
The MHA and the MHA Health Foundation
reserve exclusive rights to determine
appropriate items for distribution and use of
sponsor logos or sponsor name recognition on                  Advertising and Payment Information
any and all MHA and MHA Health Foundation
meeting materials, clothing, gifts, signage,                          continued on reverse
displays and all other items, events, venues and
materials associated with sponsorship.

   @MIHospitalAssoc                                                                                                                      17
www.mha.org | (517) 323-3443                                                         MHA Corporate Sponsorship & Advertising

                                                  Intent to Sponsor

                                                   ADVERTISING
                                               (see pg. 13 for details)
               FULL-PAGE ADVERTISEMENT IN PRINTED GUIDE                                           £ $1,000
               CENTER SPREAD ADVERTISEMENT IN PRINTED GUIDE                                       £ $2,000
               BACK COVER ADVERTISEMENT IN PRINTED GUIDE                                          £ $1,250
               INSIDE FRONT COVER ADVERTISEMENT IN PRINTED GUIDE                                  £ $1,050
               INSIDE BACK COVER ADVERTISEMENT IN PRINTED GUIDE                                   £ $1,050
               BANNER AD IN MOBILE MEETING APP                                                    £ $250

                                             PAYMENT INFORMATION:
                                      (Checks should be made payable to MHA).

               Total $ ________________                                             Check # ________________

               Total fees to be charged to: ¨ VISA    ¨ MasterCard ¨ American Express

               Account number:_______________________________________________________________

               Exp. date: ________________        CVV Code: __________
                                                  (3- or 4-digit security number on card)

               Name: _______________________________________________________________________

               Cardholder name (please print): __________________________________________________

               Cardholder signature: __________________________________________________________

18                                                                                          www.facebook.com/MichiganHospitals
www.mha.org | (517) 323-3443                                                                         MHA Corporate Sponsorship & Advertising

                Web Advertising
                      Program                                         Intent to Advertise

Organization Name ____________________________________________________________________________________________
                                        How you want the organization name to be listed in all meeting materials.

Organization Representative ____________________________________________________________________________________

Title__________________________________________________________________________________________________________

Address ______________________________________________________________________________________________________

City/State/ZIP ____________________________________________________________________Date ________________________

Phone __________________________________________ Email _______________________________________________________

Start Date Requested __________________________________________________________________________________________
                                       Please contact Erica Leyko (eleyko@ mha.org) at (517) 323-3443 with questions.

    WEB ADVERTISING TERMS AND                                        WEB ADVERTISING OPTIONS AVAILABLE FOR 2020
           CONDITIONS                                                            (see pg. 14 for details)
† All ads are subject to MHA review and               Please choose the ad placement your organization would like to purchase. Note
  approval and must be submitted two                  that ad placements are on a first-come, first-served basis. A member of the MHA
  weeks prior to placement for review.                team will follow up about your requested ad timing and placement.
  The MHA reserves the right to refuse
  ads that do not meet the association’s
  ad guidelines, specifications, principles           4 CONSECUTIVE ADVERTISEMENTS IN MHA MONDAY REPORT
  and values. The MHA reserves the right              (800 x 110 px format)                                                        £ $4,000
  to remove ads for failure to make timely
  payments. Approved advertisers, like
                                                      4-WEEK AD PLACEMENT ON MHA.org HOMEPAGE
  all third parties, must first obtain written
  permission to reference or publish any              (280 x 600 px format)                                                        £ $700
  MHA-owned content.
† The MHA will not accept ads                         4-WEEK AD PLACEMENT ON MHA BUSINESS SERVICES LANDING PAGE
  promoting or supporting candidates                  (350 x 400 px format)                                                        £ $300
  for any political/elected office or
  elected office holders, and no ads
  will be accepted from insurance                     4-WEEK AD PLACEMENT ON MHA EDUCATION & EVENTS LANDING PAGE
  companies.                                          (350 x 400 px format)                                                        £ $300
† Ads must be in .jpg or .png format and
  animations are not permitted. The ad
  must display fewer than 20 words and
  must use colors that have sufficient
  readability and contrast to be compliant
  with WCAG 2.1 AA web accessibility
  standards. To test if the colors in your ad
  have enough contrast, you can use the
  WebAIM Contrast Checker at
  webaim.org/resources/contrastchecker.
† The purchaser maintains ownership
  rights of all ads. Invoicing will not begin
  until a purchaser’s ad has been approved
  by the MHA. Payment is due no later
  than 30 days after the ad is live on
  www.mha.org or in MHA Monday Report.
 † Completed Web Advertising Program
   Intent to Advertise form should be sent
   to: Erica Leyko, MHA, 2112 University
   Park Drive, Okemos, MI 48864 or
   eleyko@mha.org.

   @MIHospitalAssoc                                                                                                                      19
www.mha.org | (517) 323-3443
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