2020 Sponsorship Prospectus - Canada - Cisco

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2020 Sponsorship Prospectus - Canada - Cisco
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2020 Sponsorship Prospectus
2020 Sponsorship Prospectus - Canada - Cisco
Event Details       Calendar        Demographics   Sponsor   Sponsorship       FAQ      Contact   Sponsorship
                                                                                  Opportunities                        Agreement

Event Details

Cisco Connect Canada
Cisco Canada’s annual customer and partner conferences
are premier events for the education and inspiration
companies need to thrive in the world of digital business.

Cisco Connect events bring together technical education                            Feb - Nov
                                                                                   2020
content, networking opportunities, and expert insight to
communities across the globe to realize the impact and
implications digital transformation has on local industries,
businesses, and markets.
                                                                                   Edmonton       Halifax
Become a sponsor at Cisco Connect Canada and generate                              Vancouver      Toronto
leads, position your brand, showcase your relationship with                        Winnipeg       Ottawa
Cisco and make a lasting impression on IT influencers.                             Calgary        Montreal

                                                                                   Anticipated attendees
                                                                                   approximately over

                                                                                   6,900
                  Canada
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2020 Sponsorship Prospectus - Canada - Cisco
Event Details       Calendar       Demographics   Sponsor   Sponsorship     FAQ   Contact   Sponsorship
                                                                                Opportunities                   Agreement

Event Details

Cisco Connect events
offer exclusive access to:
                Insights from Cisco’s leadership on our strategic
                direction and partnerships

                Educational content on the technologies our
                customers already use, and the technologies they
                will rely on in the future

                The latest and greatest products and solutions
                Cisco is introducing to assist attendees with their
                jobs and drive business outcomes

                Unlike other technology events, Cisco Connect
                focuses on how our, as well as our Partner’s,
                technologies can make your business more secure,
                efficient, and put you ahead of the competition

                  Canada
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2020 Sponsorship Prospectus - Canada - Cisco
Event Details      Calendar     Demographics       Sponsor   Sponsorship         FAQ    Contact   Sponsorship
                                                                                        Opportunities                        Agreement

Event Details

Cisco Connect also offers                                                                 Our Target Customer

Cross-Architecture Learning:                                                              • Collaboration Buyer
                                                                                          • Data Center Buyer

You will get dedicated technical/educational tracks on:
                                                                                          • IT Buyer
                                                                                          • IoT Buyer
                                                                                          • Network Buyer
                                                                                          • Lines of Business
                                                                                          • Security Buyer

 Security             Data Center           Collaboration            DevNet               Who Attends?
                                                                                          • CIO/ CTO
                                                                                          • Director of Technology
                                                                                          • Engineers
                                                                                          • Infrastructure Manager
Enterprise               Global                Services          Business IT              • IT Specialist
Networking              Service                                       &                   • Network Administrator
                        Provider                                 Management               • Network Architect
                                                                                          • System Administrator
Sessions are Cisco-led with hands-on, collaborative learning
opportunities to help customers solve their technology challenges.

                        Canada
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2020 Sponsorship Prospectus - Canada - Cisco
Event Details    Calendar      Demographics   Sponsor   Sponsorship     FAQ   Contact   Sponsorship
                                                                           Opportunities                   Agreement

Event Details

World of Solutions
The World of Solutions is an exhibition and
interactive learning zone that allows attendees
to immerse themselves in the latest and most
relevant trends in the technology world. The World
of Solutions will lead you to a more connected and
collaborative world.

Cisco Connect will give your company the
opportunity and visibility to show all Cisco Connect
attendees the products and services that you have
to offer in order to transform their business.

                Canada
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2020 Sponsorship Prospectus - Canada - Cisco
Event Details         Calendar     Demographics      Sponsor   Sponsorship     FAQ   Contact     Sponsorship
                                                                                      Opportunities                     Agreement

Calendar

2020 Calendar
Premier Location
Highly coveted market/highly                       Toronto | October 15, 2020
attended, attendee paid event,                     Toronto Congress Centre
various sponsorship levels                         Expected attendance: 2,800

Tier 1 Location
Historically strong customer                       Montreal | November 26, 2020
attendance, highly probable growth                 Palais des congrès de Montréal
market, free customer entry                        Expected attendance: 1,400

Tier 2 Location
Mid-size market, Attendee                          Edmonton | TBD                     Vancouver | February 27, 2020
targets in 200-500 range,                          Edmonton Convention Centre         Sheraton Vancouver Wall Centre
free customer entry                                Expected attendance: 350           Expected attendance: 550

                                                   Winnipeg | TBD                     Calgary | April 7, 2020
*Attendance estimates; Cisco makes no
                                                   Delta by Marriott Winnipeg         Calgary TELUS Convention Centre
warranties regarding the number of persons
who will attend the Cisco Connect Event.           Expected attendance: 250           Expected attendance: 450

                                                   Halifax | April 15, 2020 Halifax   Ottawa | October 27, 2020
                                                   Convention Centre Expected         The Westin Ottawa
                                                   attendance: 450                    Expected attendance: 400
                    Canada
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2020 Sponsorship Prospectus - Canada - Cisco
Event Details       Calendar          Demographics         Sponsor         Sponsorship          FAQ      Contact   Sponsorship
                                                                                                Opportunities                           Agreement

Demographics

2019 Audience Demographics
Cisco Connect Canada brings together the best of
breed IT Professionals who are looking to improve
and update their organisation’s infrastructure, creating
long-term post-event pipeline opportunities and
mindshare for Cisco Connect sponsors.

6,900+                               #5                                   Purchasing Role
Attendees across                     Trend in Canada on Twitter                  7%
the country                          with 1,700 mentions of                 4%
                                                                                                         Influence         Purchase
                                     #CiscoCanada                         10%              40%           Evaluate          Other

2,100+                               623.1k                                     25%
                                                                                                         Authorize         Unknown

Companies that joined                People reached through
us across Canada                     Twitter, LinkedIn, and
                                     Facebook                             Company Size
                                                                                21%                     Enterprise

204                                  8.8k                                  6%                           Mid-market
Hours of educational                 Page views on Twitter,
                                                                                                        Small
content across Canada                LinkedIn, and                                        72%
                                     Facebook                                                           Unknown

                  Canada               @CiscoCanada #ConnectCanada
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2020 Sponsorship Prospectus - Canada - Cisco
Event Details     Calendar       Demographics        Sponsor      Sponsorship       FAQ       Contact      Sponsorship
                                                                                     Opportunities                            Agreement

Sponsor

Why sponsor?
Becoming a sponsor offers you a unique opportunity to interact
with an influential community of over 6,900 Cisco customer
attendees across our eight-city tour, and is a perfect platform
to gain customer leads and introduce new solution offerings.

Value                                                              Customer Attendance Growth Year Over Year
Here is why our Partners come back year after year to              Each year, Cisco Connect Canada events get bigger and
participate in the World of Solutions. Cisco Connect Canada        better. Customer attendance estimates are provided before you
events bring together the audience that you want to meet—          commit, and we’re thrilled our events have grown in popularity—
technology innovators and decision makers.                         several becoming the flagship tech event in the area each year.
                                                                   Cisco is committed to keeping the conversations going after the
Year-Round Customer Face Time                                      event, so customers are continuously engaged in our solutions.
Continue conversations from Cisco Live and other large
industry events by seeing local customers face-to-face             Required for Partner Participation
at Cisco Connect Canada events. Dedicated networking               Because these events are customer facing, a sponsorship
opportunities guarantee your company quality networking time       is required for your company to participate at Cisco Connect
with local technical leaders.                                      Canada events. We no longer accommodate partner
                                                                   participation at our events without sponsorship.

                 Canada
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2020 Sponsorship Prospectus - Canada - Cisco
Event Details   Calendar   Demographics   Sponsor   Sponsorship     FAQ   Contact   Sponsorship
                                                               Opportunities                   Agreement

Sponsor

Sponsors

          Canada
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2020 Sponsorship Prospectus - Canada - Cisco
Event Details         Calendar           Demographics            Sponsor         Sponsorship         FAQ         Contact         Sponsorship
                                                                                                          Opportunities                                   Agreement

Sponsorship Opportunities

Premier - Connect Toronto Sponsorships
                                                                             Platinum               Gold             Silver            Bronze         Eco-system

                                                                              $49,000             $37,000           $25,000            $13,000            $6,000
 OPPORTUNITIES
 Booth Dimension                                                              20’ x 30’          20’ x 20’          20’ x 10’          10’ x 10’         10’ x 10’
 Exhibit Staff Passes
 Additional staff passes can be purchased for a fee, Includes: continental        6                   4                   3                2                 2
 breakfast, lunch, reception.
 Access to 1:1 meeting rooms. Pre-book via JiffleNow tool.
 Lead Retrieval & Mobile App
 Access to Wireless Internet
 WIRED internet: sponsors must order directly with venue’s supplier.
 Standard electrical outlet provided (110V/15A)
 Extra outlets can be ordered directly with the supplier at each venue.
 Exhibit Space Pipe & Drape (where applicable)
 Logo recognition on Cisco Connect city-specific web page
 Email template, Social Media messages for pre-event
 promotion
 Pre-registration List (CASL compliant - title & company)
 Logo recognition on “Thank You Sponsors” Print Signage
 Prize Ballot Program

Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional           Discount pricing is granted when 2 or more events are contracted from the
sponsorship opportunities are only available in conjunction with an exhibitor or above    2020 prospectus, regardless of tier.
level sponsorship. We greatly value your participation; however, Cisco Funding (i.e.      2 Events: $500 off | 3 events: $750 off | + Events: $1,000 off. Discounts are
JMF, Partner Plus) may not be used for Cisco-led event sponsorships.                      applied to the total contract price, not by each location.

                     Canada
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Event Details         Calendar           Demographics       Sponsor   Sponsorship       FAQ   Contact          Sponsorship
                                                                                              Opportunities                            Agreement

Sponsorship Opportunities

Tier 1 & 2 City Sponsorships
Edmonton, Vancouver, Winnipeg, Calgary, Halifax, Ottawa, Montreal
                                                                                                                      Discount pricing is granted
                                                                          Tier 1 Montreal             Tier 2          when 2 or more events are
                                                                                                                      contracted from the 2020
                                                                                $6,000               $5,000           prospectus, regardless of tier.
OPPORTUNITIES
                                                                                                                      2 Events: $500 off | 3 events:
Exhibit Staff Passes                                                                                                  $750 off | + Events: $1,000
                                                                                   4                    3
Additional staff passes can be purchased for a fee.                                                                   off. Discounts are applied to
Booth Dimension (max. height depends on venue)                                                                        the total contract price, not
                                                                                10’ x 10’             8’ x 8’         by each location.

Draped 6 ft. table with 2 chairs                                                                                      Pricing is $ CAD + applicable
                                                                                                                      local taxes. Excluding
Standard 115V/ 15A electrical outlet
Extra outlets can be ordered directly with the supplier at each venue.                                                partner passes, additional
                                                                                                                      sponsorship opportunities are
Wireless internet provided for Lead Retrieval                                                                         only available in conjunction
If WIRED internet required, sponsors must order directly with venue’s
                                                                                                                      with an exhibitor or above
supplier.
                                                                                                                      level sponsorship. We greatly
Logo on Cisco Connect city-specific web page                                                                          value your participation;
Email template, Social Media messages for pre-event                                                                   however, Cisco Funding (i.e.
promotion                                                                                                             JMF, Partner Plus) may not
                                                                                                                      be used for Cisco-led event
Pre-registration List (CASL compliant - title & company)
                                                                                                                      sponsorships.
Logo recognition on “Thank You Sponsors” print signage
Lead Retrieval application only - BYOD non-tranferrable license for
one user.
Prize Ballot Program

                     Canada
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Event Details            Calendar             Demographics                 Sponsor    Sponsorship         FAQ           Contact        Sponsorship
                                                                                                                 Opportunities                                    Agreement

Sponsorship Opportunities

Additional Sponsorship Opportunities
                                                                                                            Premier Toronto       Tier 1 Montreal               Tier 2
OPPORTUNITIES
Double Exhibit Space                                                                                              N/A                   $3,000
                                                                                                                                                        Available only if space is
Double your booth space for 50% off.                                                                                                                          not sold out
Lanyards                                                                                                         $2,000                 $1,000                    $500
Sponsor provides co-branded lanyards for customers.
Event Bag                                                                                                        $1,000                  $750                     $500
Sponsor provides co-branded attendee bags distributed at check-in.
Keynote Video Advertisement - 30 to 45 sec. spot played during keynote address.                                 $1,500                 $1,000                    $750
Main Screen Advertisement -                                                                                       N/A                    $750                     $500
played on main screen throughout the day
Get In The Bag – Delegate Bag Inserts                                                                            $1,000                  $500                     $500
Sponsor to supply the printed collateral / branded item.
Directional Footprints to Your Booth                                                                            $3,000(4)              $2,000(2)                 $1,000
Sponsor to provide artwork. On-site placement (decals) must be approved by Cisco.
Graphic Display Advertising (easel signs)                                                                        $2,000                 $1,000                    $500
Sponsor to provide artwork. On-site placement must be approved by Cisco.
Attendee Pens - Item to be supplied by sponsor.                                                                  $1,000                  $750                     $500
End of Day Cocktail Reception                                                                                   $1,000(4)              $750(2)                  $500(2)
Partner provides hot appetizers and drinks during reception. Recognition on printed event signage.
5-Minute Session Speaking Introduction                                                                           $2,000                 $1,000                   $1,000
Eco-system partners only - session selection must be approved by Cisco.
Branded Beverage Coasters for Dining Hall                                                                       $1,000(2)              $750(2)                    $500
Print your message/ call to action on a coaster. Supplier to provide coasters.
Room Drop                                                                                                        $1,500                 $1,000                    $500
Ship your own collateral/ giveaway to be placed in general session or breakout session room.

                                                 Pricing is $ CAD + applicable local taxes. Excluding partner       Cisco Funding (i.e. JMF, Partner Plus) may not be used for
                                                 passes, additional sponsorship opportunities are only              Cisco-led event sponsorships.
                                                 available in conjunction with an exhibitor or above level
                                                 sponsorship. We greatly value your participation; however,         All co-branded items must be pre-approved by Cisco.
                       Canada
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Event Details      Calendar       Demographics    Sponsor       Sponsorship         FAQ          Contact        Sponsorship
                                                                                     Opportunities                                   Agreement

Frequently Asked Questions                                                   Logistics
                                                                             Sponsor playbooks are provided approximately one

Frequently Asked Questions
                                                                             month before each event and contain all the details
                                                                             and logistics you’ll need as an event sponsor. We
                                                                             will do our best to provide you with your 1st booth
Sign me up! What are my next steps?                                          selection, which will be made available 3 weeks prior
Contact Mark Milton (mamilton@cisco.com) to begin the                        to the event.
sponsorship contracting process. Once an agreement is received,
Cisco Accounts Receivable will issue an invoice the week in which
the event takes place.

Logistics information will be provided to the primary & logistics            Toronto Sponsorships
contacts as identified on the agreement approximately one month
prior to each event.
                                                                             Available
                                                                             Secure your space at the event with a Platinum,
2020 calendar of events available                                            Gold, Silver, Bronze, or Eco-system sponsorship.
This prospectus covers the Cisco Connect Canada full-year events.            Packages are customizable based on your exact
                                                                             needs. Please contact Mark Milton for details and
Can I share or split a sponsorship with another partner?                     availability.
Unfortunately not. Sponsorships cannot be shared among
partners; exhibit space sharing is not permitted. Each participating
sponsor must have their own sponsorship agreement.

                                                                             Payments
                                                                             Cisco AR only accepts cheque or wire/EFT
                                                                             payment. Applicable taxes will be applied to
                                                                             your invoice.

                                                                             Reminder! Invoices will be issued the week
                                                                             of the event.

                  Canada
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Event Details     Calendar         Demographics           Sponsor   Sponsorship      FAQ        Contact         Sponsorship
                                                                                        Opportunities                               Agreement

Global Contact Information

Cisco Connect Global Event Leads
Canada                                           AJC                                           Great China, Hong Kong, Taiwan
Mark Milton | mamilton@cisco.com                 Lai Yun Ho | laiho@cisco.com                  Lian Chang Hou | liahou@cisco.com

USA                                              Korea                                         Taiwan
Melissa Kuster | mekuster@cisco.com              Sun-joo Choi | sunjchoi@cisco.com             Pamela Wang | pawang@cisco.com

EMEAR                                            ASEAN                                         India
Joanne Sackett | josacket@cisco.com              Peter Lye | plye@cisco.com                    Ritika Jeremiah | ritika@cisco.com

ANZ                                              Japan                                         Latin America
Nesrene O’Connell | neoconne@cisco.com           Taeko Miyazono | tkuroiwa@cisco.com           Odette Latapi | olatapi@cisco.com

                  Canada
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Event Details   Calendar   Demographics   Sponsor   Sponsorship     FAQ   Contact   Sponsorship
                                                      Opportunities                   Agreement

                                                  Canada

2020 Sponsorship Agreement

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Event Details       Calendar        Demographics          Sponsor      Sponsorship     FAQ       Contact        Sponsorship
                                                                                            Opportunities                            Agreement

2020 Sponsorship Agreement

Please complete the forms included here; return it to Mark Milton: mamilton@cisco.com

Exhibit space and select sponsorship packages are limited in terms of the number of
participants. Cisco is unable to accommodate requests once exhibit space at each location
and/ or sponsorship packages have been sold out.

Competitive products/ solutions towards Cisco are not to be showcased at any time. Please
review Terms & Conditions.

Choose the event city you wish to sponsor:
Date              City           Location                             Fee $CAD Choose Invoice        Choose Invoice
                                                                               in $CAD               in $USD*            PLEASE NOTE:
                                                                                                                         Sponsorships are
Feb 12, 2020      Edmonton       Edmonton Convention Centre           $5,000                                             reserved on a first-
                                                                                                                         signed agreement,
Feb 27, 2020      Vancouver      Sheraton Vancouver Wall Centre       $5,000                                             first-received basis.

Mar 5, 2020       Winnipeg       Delta by Marriott Winnipeg           $5,000
                                                                                                                         * If choosing to be
                                                                                                                         invoiced in USD,
Apr 7, 2020       Calgary        Calgary TELUS Convention Centre      $5,000                                             current rate of
                                                                                                                         exchange at time of
                                                                                                                         invoicing will be used
Apr 15, 2020      Halifax        Halifax Convention Centre            $5,000

Oct 15, 2020      Toronto        Toronto Congress Centre              See Next
                                                                      Page
Oct 27, 2020      Ottawa         The Westin Ottawa                    $5,000

Nov 26, 2020      Montreal       Palais des Congrès de Montréal       $6,000

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Event Details      Calendar        Demographics          Sponsor   Sponsorship        FAQ          Contact           Sponsorship
                                                                                          Opportunities                                     Agreement

2020 Sponsorship Agreement

If sponsoring Cisco Connect Toronto, select your booth size:
                                                                                              Discount pricing is granted when 2 or
Premier - Cisco Connect Toronto          Fee $ CAD      Choose Invoice Choose Invoice
                                                                                              more events are contracted from the 2020
                                                        in $ CAD       in $ USD *
                                                                                              prospectus, regardless of tier.
Platinum - 20’ x 30’                     $49,000
                                                                                              2 Events: $500 off
                                                                                              3 Events: $750 off
Gold - 20’ x 20’                         $37,000                                              4+ Events: $1,000 off.

Silver - 10’ x 20’                       $25,000                                              Discounts are applied to the total contract
                                                                                              price, not by each location.

Bronze - 10’ x 10’                       $13,000                                              Pricing is $ CAD + applicable local taxes.
                                                                                              Excluding partner passes, additional
                                                                                              sponsorship opportunities are only available
Eco-system Partner - 6’ x 6’             $6,000
                                                                                              in conjunction with an exhibitor or above level
                                                                                              sponsorship. While we greatly value your
                                                                                              participation, Cisco Funding (i.e. JMF, Partner
Brief description of the technology/solution being demonstrated:                              Plus) may not be used for Cisco-led event
(For internal use only to manage competitive solution conflicts between partners.             sponsorships.
This information will not be published.)
                                                                                              * If choosing to be invoiced in USD, current rate
                                                                                              of exchange at time of invoicing will be used

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Event Details          Calendar          Demographics            Sponsor        Sponsorship          FAQ          Contact           Sponsorship
                                                                                                        Opportunities                                       Agreement

2020 Sponsorship Agreement
                                                                                                              *All co-branded items must be pre-approved by Cisco

Choose the additional opportunity you wish to sponsor:                                                        **Available only if space is not sold out

Additional Opportunities                                                                              Premier Toronto        Tier 1 Montreal       Tier 2

Double Exhibit Space                                                                                  N/A                    $3,000                **
Double your booth space for 50% off.
Lanyards                                                                                              $2,000                 $1,000                $500
Sponsor provides co-branded lanyards for customers.
Event Bag                                                                                             $1,000                 $750                  $500
Sponsor provides co-branded attendee bags distributed at check-in.
Keynote Video Advertisement                                                                           $1,500                 $1,000                $750

Main Screen Advertisement                                                                             NA                     $750                  $500

Get In The Bag – Delegate Bag Inserts                                                                 $1,000                 $500                  $500
Sponsor to supply the printed collateral/ branded item.
Directional Footprints to Your Booth                                                                  $3,000(4)              $2,000(2)             $1,000
Sponsor to provide artwork. On-site placement (decals) must be approved by Cisco.
Graphic Display Advertising (easel signs)                                                             $2,000                 $1,000                $500
Sponsor to provide artwork. On-site placement must be approved by Cisco.
Attendee Pens                                                                                         $1,000                 $750                  $500
Item to be supplied by sponsor.
End of Day Cocktail Reception                                                                         $1,000(4)              $750(2)               $500(2)
Partner provides hot appetizers and drinks during reception. Recognition on printed event signage.
5-Minute Session Speaking Introduction                                                                $2,000                 $1,000                $1,000
Eco-system partners only. Session selection must be approved by Cisco.
Branded Beverage Coasters for Dining Hall                                                             $1,000(2)              $750(2)               $500
Print your message/ call to action on a coaster. Supplier to provide coasters.
Room Drop                                                                                             $1,500                 $1,000                $500
Ship your own collateral/ giveaway to be placed in general session or breakout session room.

Pricing is $CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only
available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation; however,
Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships.
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Event Details          Calendar            Demographics             Sponsor         Sponsorship            FAQ          Contact          Sponsorship
                                                                                                              Opportunities                                        Agreement

2020 Sponsorship Agreement

Sponsor Contact & Payment Information
Partner Name:

Billing Company Address:

Primary Contact Name:                 Title:                                Email:                                 Phone:

Event Logistics Contact:              Title:                                Email:                                 Phone:

Authorizing Signature                                                       Date:

Limitations of Liability
No party shall have any liability for any indirect, incidental, special or consequential damages, including but not limited to reliance, damages or liability based on
another party’s revenue, cover or loss of anticipated profits, even if the party has been advised of the possibility of such damages; and neither party’s liability for
damages relating in any way to this Sponsorship Agreement or the conduct of the parties in furtherance hereof under any legal theory whether contract, tort,
product liability, breach of implied duty or otherwise shall exceed the monies paid by the Partner to Cisco under this Sponsorship Agreement.

Typing your name in the “Authorizing Signature” box above, constitutes a digital signature. The individualsigning this contract represents and warrants that they
are duly authorized to execute this binding contract on behalf of the named Sponsor (hereinafter, Sponsor shall also mean “Partner”) .

Select Your Method of Payment                        Payment Terms
                                                     Exhibitors are expected to pay for sponsorship fees in full 30 days after the event; invoice to be issued from
       Cheque                                        Cisco Systems.

       Wire Transfer                                 Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are
                                                     only available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation;
                                                     however, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships.

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Event Details          Calendar          Demographics           Sponsor          Sponsorship            FAQ          Contact           Sponsorship
                                                                                                          Opportunities                                         Agreement

2020 Sponsorship Agreement

Terms & Conditions
1. Sponsor signed commitment must be received by Cisco no later than 30           10. The Sponsor must confine their activities to the contracted space and
days prior to the event date.                                                     conduct their activities in such a way that will not infringe on the rights of
                                                                                  other Sponsors or offend visitors to the show.
2. Sponsorships are limited and will be reserved on a first signed agreement
submitted, first-served basis.                                                    11. The Sponsor agrees to comply with local fire & safety regulations and
                                                                                  furnish any permits as may be required by local authorities.
3. Sponsor agrees to display equipment and products that will conform to
the limitations of the exhibit space they have contracted (i.e. 8’x8’ space).     12. The Sponsor agrees to abide by set-up and removal times stated in the
Partner booth height must remain in accordance to venue height restrictions       Sponsor Playbook provided by the Cisco Connect Canada conference
(varied based on venue).                                                          organizers.

4. Sponsorship fee(s) must be paid in full 30 days after the event date.          13. Sponsorship Fees will be invoiced by Cisco Systems during the week of
                                                                                  each event. All payments must be received 30 days after event date. Any
5. Cisco will not provide equipment in the exhibitor booths. Solutions that       payments remitted will be credited toward full payment of Sponsorship Fees.
are demonstrated must be Cisco based or enabled by a Cisco infrastructure.        However, if the Sponsor has an outstanding balance from a previous Cisco
Products or solutions from Cisco competitors will not be allowed. In              event, such deposit and/or any payments hereunder will be applied first to
those cases where Sponsor is showcasing its services-based offerings              the oldest outstanding balance and the remainder to current fees. Sponsor
(Implementation, Design, Professional Services, etc.), the focus should be on     shall still be responsible to pay the entire amount due under this Sponsorship
Cisco-based offerings.                                                            Agreement. Under no circumstances will payment balances be transferred to
                                                                                  another Cisco event.
6. Sponsors must obtain their own Insurance for their equipment.
                                                                                  14. In the event the Sponsor cancels any or all of the exhibit space and/or
7. Additional Internet, power-drops, or any exhibitor booth rental                the Additional Sponsorship Opportunities contracted herein, the Sponsor
requirements are available at an extra cost. It is the responsibility of the      must do so in writing 30 days prior to event date. A Sponsor who cancels
Sponsor to place orders and make arrangements for these requests by the           will be liable for liquidated damages equal to the amount specified in this
deadline provided by each supplier.                                               Sponsorship Agreement. Liquidated damages are to compensate for the
                                                                                  inability to replace cancelling Sponsor, promotion undertaken on behalf of
8. The Sponsor agrees not to sublet or assign all or part of the display space,   the Sponsor, and other damages which cannot be accurately calculated.
nor permit individuals other than employees or representatives to use the
facilities provided.                                                              15. No refunds will be given for: (i) failure to participate; and (ii) cancellations
                                                                                  without notice.
9. The Sponsor agrees not to exhibit products or literature that are not
regularly sold or distributed by his/her company, except as may be necessary      16. The Sponsor agrees Cisco, its agents and employees: (a) will not be
to demonstrate the applications of his/her products.                              responsible for any damages to or for the loss or ...

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Event Details          Calendar          Demographics    Sponsor   Sponsorship     FAQ   Contact   Sponsorship
                                                                                            Opportunities                   Agreement

2020 Sponsorship Agreement

Terms & Conditions (continued)

16. ... destruction of the Sponsor’s property, such loss, damage, destruction
or injury being expressly waived by the Sponsor, (b) will be exempt from or
indemnified for any claims for injury to any of the Sponsor’s representatives,
agents or employees.

17. The Sponsor agrees to hold Cisco, its agents and employees harmless,
and to reimburse same for any judgments, settlements, legal fees, costs or
other expense to which it may be subject, for any injury, damage, loss or
harm resulting or occurring to anyone including, but not limited to, visitors
which may result directly or indirectly from or in connection with such exhibit
space by the Sponsor, its employees or representatives.

18. Cisco will not be liable for failure to hold the Exhibits as scheduled.
Payments for display space will be returned in the event of cancellation of
the show by Cisco.

19. Cisco reserves the right to reject at any time any exhibit which in its
opinion is objectionable to the attendees or other Sponsors. No liabilities or
damages whatsoever against Cisco or any of its agents and employees shall
be incurred because of such rejection.

20. Cisco reserves the right to the change event date, event agenda, and
World of Solutions venue space.

21. Sponsorships cannot be shared among partners; exhibit space sharing is
not permitted. Each participating sponsor must have their own sponsorship
agreement.

Your information will be handled in accordance with the Cisco Online Privacy
Statement and will be used solely for the purposes of sponsorship.

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Canada

Interested in sponsoring
Cisco Connect Canada?

Please contact:

Mark Milton
Cisco Connect & Events
email: mamilton@cisco.com
office: (416) 309-1793
mobile: (647) 296-1522

Canadian Headquarters
Cisco Systems, Inc.
Toronto, ON Canada

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                        Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1005R)
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