2020 Trends & Innovations in Cosmetic Surgery & Aesthetics - Report prepared by The Private Clinic of Harley Street

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2020 Trends & Innovations in Cosmetic Surgery & Aesthetics - Report prepared by The Private Clinic of Harley Street
2020 Trends
& Innovations
in Cosmetic
Surgery &
Aesthetics
Report prepared by The Private Clinic of Harley Street

                                 Because it’s your body
2020 Trends & Innovations in Cosmetic Surgery & Aesthetics - Report prepared by The Private Clinic of Harley Street
Contents
Introduction by Valentina Petrone
Managing Director				                   02
Survey Information				                  04
Survey Key Insights				                 04
Survey Results Detailed Breakdown       06
Perceptions of Treatment			             10
  Consideration Period & Key Barriers
  to Treatment			                       12
  Industry & Celebrity perceptions      14
  The Next Big Trend?			                17
And Finally, A Piece of Advice?		       18
Survey Demographic Breakdown            18
About the Private Clinic			             19
For Further Information			              21

                                             1
Introduction                                                 Using our extensive database of patients at The Private
                                                                 Clinic of Harley Street, we were eager to understand
                                                                 more about the current trends, insights and concerns
    In recent years, we have seen the UK                         of the aesthetic and cosmetic industry. Whilst this
    cosmetic surgery and aesthetic industry                      survey and report represent a subset of society at
    grow and change at a significant rate.                       large, the data gives an interesting overview into
                                                                 the key factors influencing and impacting people’s
    Current market reports suggest that while
                                                                 decisions and motivations around cosmetic and
    the global economic crisis may have
                                                                 aesthetic procedures. Our survey indicated that while
    softened demand for traditional cosmetic                     there have been big steps forward in acceptance and
    surgery procedures, the demand and                           understanding of cosmetic procedures, there remains
    opportunity for non-surgical treatments is                   an element of stigma - particularly in the workplace,
    booming¹. In 2017, the UK cosmetic surgery market            with an overall concern about negative perceptions
    value was estimated at around £273m (US$345m), but           of cosmetic surgery and appearing vain. In addition,
    this is dwarfed by the estimates for the non-surgical        patients indicated worries around ‘toxic positivity’ -
    market which predict a worth of over £3bn (US$3.8bn)         being told they ‘don’t need’ their desired procedure
    by 2022¹. However, data in this sector can be tricky to      by family and friends - which creates a barrier for
    pin down and at The Private Clinic, we continue to see       patients wanting to openly discuss or reveal their
    a steady base of cosmetic surgery patients looking for       procedures or intentions. On the positive side, we
    that ‘once in a lifetime’ transformative procedure. The      found that a high percentage of respondents were
    ongoing challenge for industry players is to identify        happy to discuss their treatment with family.
    and adapt to the underlying trends and developments          Whilst celebrities remain a popular reference for
    driving the changes we are seeing in the press, in the       desired cosmetic outcomes, the aspirational faces
    consultation room and in the operating theatre.              and bodies outlined in the data reflect a shift towards
    The overall cosmetic/aesthetic market growth and             a more natural, healthy look rather than exaggerated
    buoyancy has been supported by a fast-paced                  or ‘glamourised’ - with a subset clearly stating that
    pipeline of treatment and product innovations, which         aspirations should be focused on looking like your best
                                                                 self, rather than chasing an unrealistic celebrity ideal.
    have enabled practitioners to hone existing surgical
    procedures to be more precise and less invasive,             At The Private Clinic, our aims are to continue to
    alongside a portfolio of non-surgical procedures             empower patients with realistic expectations and
    with minimal downtime which are coined more as               honest advice, striving to deliver excellent customer
    ‘tweakments’ versus surgical procedures. Coupled             service and ensuring our clients’ expectations are met
    with this is a transformation in consumer behaviour,         or surpassed, without compromising our beliefs of
    powered by the explosion of social media usage which         simply enhancing natural beauty. We hope you find the
    has not only changed how clinics market their services,      survey results an interesting read!
    but also how they respond to increasingly trend-led
    patient demands. While social media has created
                                                                 Valentina Petrone
    positive change for our industry in terms of increased       Managing Director, The Private Clinic of Harley Street

    access to education and awareness, such has shown            1. “Medical Aesthetics Market by Product (Facial Aesthetics, Cosmetic Implants,
                                                                 Skin Aesthetic Devices, Thread Lift Products, Body Contouring Devices, Hair
    to be a double-edged sword due to the excess of              Removal Devices), End User (Hospitals, Medical Spas, Home Settings) - Global
    unrealistic images of ‘beauty’ and filtered faces, shining   Forecast to 2025” - Research & Markets.com

    a spotlight on the topic of body dysmorphia.
2                                                                                                                                                  3
Survey Information                                            • Confidence is a major driver for cosmetic and
                                                                      aesthetic treatments - 90% of respondents said their
                                                                      confidence had improved post-procedure, with the
    The survey was distributed via email to The Private Clinic
                                                                      ability to wear certain clothes coming out as the top
    patient database in October 2019 using Google Forms
                                                                      confidence-boosting treatment outcome
    and was completed by a total of 664 participants. Results
    were anonymised and analysed to provide insights and
                                                                  •   Guilty secret? There is still an element of taboo
                                                                      around cosmetic procedures both at home and at
    information on the key topics discussed.
                                                                      work - over one in five respondents did not tell their
                                                                      spouse or partner about their procedure, and over a
    Survey Key Insights                                               third of respondents didn’t tell friends or colleagues
                                                                      • Key concerns included appearing vain (41%),
    • The number one treatment among survey participants                negative perceptions of cosmetic procedures (21%)
        was injectables - with almost a quarter of respondents        • Over one in four respondents mentioned a concern
        having had this procedure                                       over ‘toxic positivity’ (27%) – where family and friends
    •   The next most common procedure was breast                       feel compelled to dismiss patients’ concerns over
        surgery, followed by varicose veins, liposuction and            their appearance and the impact this is having, by
        laser treatments                                                insisting they don’t need anything done
    •   Consideration periods appear to be shortening for         •   The Most Desired Celebrity Face? New celebrity on
        non-surgical treatments - almost a third of respondents       the block Margot Robbie was voted as the celebrity
        (33%) who spent less than 1 month considering                 face most people aspire to, followed by traditional
                                                                      favourite Angelina Jolie, and new entrant HRH
        treatment had an injectable treatment, followed by
                                                                      Meghan Markle
        29% who had some other kind of skin treatment.
        Around half of respondents (47%) are waiting less than    •   Ultimate Celebrity Body? Jennifer Lopez was
        three months before proceeding to a treatment                 deemed the most desirable celebrity body – with
                                                                      “womanly” curves, and a fit and healthy approach –
    •   The peak treatment age was between 30-49 - this is
                                                                      she took 21% of the vote, ahead of Elle Macpherson
        the age bracket where the highest number of people
                                                                      (13%) and Scarlett Johansson (12%)
        were having their first treatment
                                                                  •   The Next Big Trend? Over half of respondents
    •   It’s Not for the ‘Glam’… The top three reasons given
                                                                      (54%) thought the next big trend would be focused
        for having a procedure were to feel more confident
                                                                      on non-surgical facial treatments that were once
        (32%), to look fresher and more rested (16%) and to
                                                                      surgical (e.g. non-surgical rhinoplasty, jaw/temple
        look younger (11%). Only 3% of respondents said their         sculpting). Almost one in four respondents felt that
        procedure was to help them look better on social              ‘natural’ body-shaping procedures were also going
        media                                                         to be a key trend – such as autologous fat transfer, or
    •   One and Done? 24% of respondents were not                     auto-augmentation
        considering any further treatments following their        •   What’s Stopping You? Cost was the top factor
        initial procedure. Of those considering another               stopping people from having treatment (21%) with
        treatment, one third were only considering injectables,       wanting time to research and fear of side-effects/
        rather than additional in-depth or surgical procedures        pain being the second most common reasons (14%
                                                                      and 12% respectively)

4                                                                                                                                  5
Survey Results                                              no standout procedures. However, due to the small
                                                                sample sizes in these regions, definitive conclusions

    Detailed Breakdown                                          cannot be drawn.
                                                                Consideration periods are an important aspect of
                                                                cosmetic and aesthetic procedures. With the increased
    The survey first established the proportion of ‘treated’
                                                                availability and demand for non-invasive treatments
    versus ‘people who are considering’ respondents within
                                                                such as injectables and dermatology facials, it is
    The Private Clinic’s database. 67% of respondents had
                                                                interesting to note the impact on consideration
    already undergone at least one procedure at the Clinic.
                                                                periods. The survey results indicated that pre-treatment
    Of patients who had already undergone a procedure,          consideration periods are relatively short, with almost
    the top ten treatments in order of size were as follows:    half of respondents in total reporting that they took
         1. Injectables (Fillers/Botox)                         between 1-3 months to decide on their treatment.
         2. Breast Surgery                                      Further analysis showed that of those patients reporting
         3. Varicose Veins                                      a consideration period of less than one month, the
         4. Liposuction                                         majority (33%) had injectables, followed by 29% for all
         5. Laser                                               other skin treatments (including facials, dermatological
         6. Facials/Peels/Dermatology services                  services, etc). It therefore supports the premise that
         7. Hair Transplant                                     people spent less time considering whether to have
         8. Facelift                                            these non-invasive, minimal-downtime treatments.
         9. Bunion                                              The outlier in this category was that almost 1 in 5
         10. Rhinoplasty                                        people (19%) who spent less than a month considering
                                                                treatment went on to have a varicose vein procedure
    The geographic split of treatments across the
                                                                - so it could be that they were experiencing pain
    country makes for interesting reading: in London,
                                                                or discomfort which was driving towards a faster
    the top procedures were injectables (and other skin
                                                                treatment decision.
    treatments), followed by breast surgery, varicose veins
    and liposuction.                                             HOW LONG DID YOU SPEND CONSIDERING YOUR PROCEDURE
    Liposuction was the number one treatment in the               BEFORE GOING IN FOR CONSULTATION AND TREATMENT?

    North East, whereas the Midlands favoured a top            35%
    three of breast surgery, injectables (and other skin
                                                               30%
    treatments) and varicose vein treatments. In Scotland
    and the South West, injectables and varicose veins         25%
    were the top reported procedures. The South East           20%
    & Home Counties ranked breast surgery, injectables
    (and other skin treatments), followed by varicose veins    15%

    as the top treatments, whereas the North West had          10%
    varicose veins in the top spot (followed by liposuction
    and injectables). In the East, varicose veins came out     5%

    on top, and overseas patients were most likely to          0%
    have injectables or liposuction - whereas Wales had              less than   less than   less than   less than   1-2 years   3-4 years   3+ years
                                                                     1 month     3 months    6 months      1 year

6                                                                                                                                                       7
A long-held myth surrounding the cosmetic surgery
                                                                                                                                    WHAT WERE YOUR MAIN REASONS FOR HAVING TREATMENT ?
            industry is that procedures can be ‘addictive’ and
                                                                                                                         35%
            that once patients have a surgery, they are more
            likely to have multiple procedures over the course of                                                        30%

            their lives. However, the data from The Private Clinic                                                       25%
            survey provides a clear indication that this is not the                                                      20%
            case: of those who had already had a treatment at                                                            15%
            the Clinic, 24% stated that they were not considering                                                        10%
            any other treatments - either surgical or non-surgical.
                                                                                                                         5%
            The next biggest category showed that one third of
                                                                                                                         0%
            respondents who were considering another treatment                                                                   Feel       Feel      Look      Look     Relieve   Reinvent Reduce              Keep               Look
                                                                                                                                                                                                        More             Look                 Look
            were focusing on injectables, such as fillers or Botox,                                                              more      more     fresher,   younger    pain       after   makeup successful up with  better     more     more like
                                                                                                                               confident attractive more                            key life & clothes at work  peers  on social   trust-    a celeb
            as an additional treatment option.                                                                                                       rested                          event   expense                    media      worthy   I admire

                          ARE YOU CONSIDERING ANOTHER PROCEDURE                                                                          On the flipside, the survey tried to draw out the ‘most
                                    AND IF SO WHICH ONE ?
    35%                                                                                                                                  disagreed with’ reasons for having treatment. The idea
    30%
                                                                                                                                         of having a treatment to look like a celebrity was the
                                                                                                                                         most strongly ‘disagreed’ answer, followed by trying
    25%
                                                                                                                                         to look more trustworthy and to look better on social
    20%                                                                                                                                  media. This could be an indicator of a shift towards
    15%                                                                                                                                  a more self-accepting, body-positive movement - as
    10%                                                                                                                                  showcased in the media and by an increasing number
    5%
                                                                                                                                         of social media influencers.
    0%                                                                                                                                   Top ‘disagreed’ reasons for having treatment were:
          Injectables
          eg: fillers/
                         None   Liposuction Varicose
                                             veins
                                                       Facelift      Facial    Laser
                                                                  dermatology hair
                                                                                        Breast
                                                                                        surgery
                                                                                                  Bunions      Hair
                                                                                                            transplant
                                                                                                                                                1. Look more like a celeb I admire
             botox                                                 treatments removal                                                           2. To look more trustworthy
                                                                                                                                                3. Look better on my social / like my Insta filter
            Confidence was a significant factor surrounding                                                                                     4. Keep up with social or work peers
            patient’s treatment decisions and experiences, with                                                                                 5. To be more successful at work
            almost a third of patients stating it as their main                                                                                 6. Reduce spending on makeup and clothes
            reason for having a procedure, and a definitive 90%                                                                                 7. Reinvent after key life milestone
            of respondents stating that their confidence had                                                                                    8. Relieve pain/discomfort
            improved since having their treatment. In terms of                                                                                  9. To look fresher/more rested
            the respondent’s main reasons stated for having their                                                                               10. To look more attractive
            procedure, the top three highest responses were to feel
            more confident (32%), to look more attractive (24%) and                                                                      When further examining how their confidence had
            to look fresher or more rested (16%). A relatively small                                                                     been improved, 35% of respondents noted that the
            number were looking to reinvent themselves after a big                                                                       ability to wear certain clothes was one of the main
            life milestone (7%) or to relieve pain or discomfort (9%).                                                                   factors that had changed following their treatment,
                                                                                                                                         followed by 20% who wanted to enjoy themselves

8                                                                                                                                                                                                                                                   9
                                                                                                                                                                                                                                                    7
more on holiday. 16% felt more confident in their job                                                   closest family. When analysing this trend further, almost
               or career, with 10% highlighting that they could now                                                    one third of those who didn’t tell their spouse or partner
               go out to more social events. Interestingly, only 1% of                                                 stated that they wished to maintain their privacy, whilst
               respondents linked their increased confidence with                                                      over a quarter of respondents were concerned about
               looking or feeling younger – so there is less of a focus                                                appearing “vain”. The key concerns were rooted in fears
               on recapturing youth, than feeling good in yourself in                                                  around the perception of having a procedure, rather than
               the here and now.                                                                                       more practical concerns such as cost, which was only
                                                                                                                       cited by 7% of respondents as a reason for not confiding
                 HOW HAS YOUR PROCEDURE IMPACTED YOUR CONFIDENCE?                                                      in their partner. Almost one in five respondents reported a
     40%                                                                                                               concern over what could be described as ‘toxic positivity’
     35%                                                                                                               – being told that they do not need the procedure.
     30%
                                                                                                                       IF YOU DIDN’T TELL YOUR PARTNER ABOUT YOUR TREATMENT,
     25%                                                                                                                                         WHY?
     20%                                                                                                                35%

     15%                                                                                                               30%

     10%                                                                                                               25%

      5%                                                                                                               20%

     0%                                                                                                                15%
           Confidence Enjoyed   Feel    Go to  Overall    Wear      Feel    Found        Can        Like      Look /   10%
            to wear holiday confident    more confidence  less    happier    new        wear       what        feel
            certain    more   in job/   social           makeup    with     partner    certain    I see in   younger    5%
            clothes            career   events                     looks              clothes /   mirror
                                                                                      makeup                            0%
                                                                                                                             Desire to   Concerned   Concerned     Concerned     Concerned
                                                                                                                             maintain      about     they’ll say   spouse will     about
                                                                                                                              privacy    appearing     I don’t      disagree     questions

               Perceptions of Treatment
                                                                                                                                           vain        need it                     of cost

                                                                                                                       Friends & Colleagues: being open about a choice to
               Whilst there has been a significant upswing in the                                                      undergo a cosmetic or aesthetic procedure appears
               awareness and acceptance of both cosmetic surgery                                                       to be more of a concern for patients among their
               and non-invasive aesthetic procedures in recent years,                                                  friendship circles and the workplace. There was
               the industry is not without controversy and it can provoke                                              almost a 20% drop between people choosing to tell
               strong opinions among the public from both sides.                                                       family, versus friends and colleagues – with 39% of
                                                                                                                       respondents saying they had not told their wider circle
               Family: When it came to discussing cosmetic procedures
                                                                                                                       about their treatment decision.
               with family, an encouraging 79% of the survey respondents
               stated that they had told their spouse or partner about
                                                                                                                       Again, upon further analysis, the primary reason cited
               their treatment.                                                                                        for not sharing a treatment decision with colleagues
               However, this still indicates that over 1 in 5 patients                                                 or friends was a desire to maintain privacy (68%) –
               preferred to keep their procedure private from even their                                               however there were some interesting nuances in the

10                                                                                                                                                                                           11
                                                                                                                                                                                              7
additional responses given. Over 1 in 5 respondents
                                                                                         HOW LONG DID YOU SPEND CONSIDERING YOUR PROCEDURE ?
     were concerned about a negative perception of
     cosmetic procedures in general – with 7% even stating
                                                                                         35%
     that they were concerned about the potential impact on
     their reputation. It seems that despite a huge increase                             30%

     in recent years in the numbers of people undergoing                                 25%
     some form of cosmetic or aesthetic treatment, it can
     still be a taboo subject in the workplace.                                          20%

                                                                                         15%
             WHAT WERE YOUR REASONS FOR NOT TELLING
                    FRIENDS AND COLLEAGUES?                                              10%
     70%
                                                                                          5%
     60%
                                                                                          0%
     50%
                                                                                                Less than   Less than   Less than   Less than   1-2 years   3-4 years   5+ years
     40%                                                                                        1 month     3 months    6 months     1 year

     30%

     20%
                                                                                         In terms of key concerns or barriers - cost was the
     10%
                                                                                         number one factor or concern stopping respondents
      0%
                                                                                         from proceeding with a treatment decision. Over 1 in
           Desire to    Concerned about       Concerned    Embarrassed    Wondered if
           maintain    negative perceptions     about                    anyone would    5 patients (21%) cited this as their key concern during
            privacy        of cosmetic        impact on                   notice first
                           procedures         reputation                                 their consideration period. The other most common
                                                                                         concerns were wanting time to do research (14%),
                                                                                         followed by fear of side-effects or pain (12%) or fear of
     CONSIDERATION PERIOD                                                                an unnatural result (11%).
     & KEY BARRIERS TO TREATMENT
                                                                                         Top ten concerns / factors stopping respondents from
     Given the breadth of surgical and non-surgical treatment                            proceeding with treatment (in descending order):
     options offered by The Private Clinic, there was a spread
     of responses when it came to the consideration period.                                    1.    Cost/affordability
     As we noted above for the majority of respondents                                         2.    Wanted to do research
     in this survey, the consideration period was relatively                                   3.    Fear of side effects/pain
     short when it came to injectables and non-surgical                                        4.    Fear of poor/unnatural looking results
     skin treatments; between 1-3 months for around half                                       5.    Recovery/downtime
     of respondents (47%), with over 70% of respondents                                        6.    Couldn’t decide on a provider
     making the decision to treat in one year or less.                                         7.    Negative perceptions of others
     The next bracket of respondents (14%) spent between                                       8.    Keeping it secret/maintaining privacy
     1-2 years considering their treatment decision, with                                      9.    Worried that once you start, you wouldn’t be
     15% of respondents taking up to five years to decide to                                         able to stop having treatments
     proceed with treatment.                                                                   10.    Felt too young to have treatment

12                                                                                                                                                                                 13
                                                                                                                                                                                    7
INDUSTRY & CELEBRITY PERCEPTIONS                                                      beauty – such as Meghan Markle and Kate Winslet - who
                                                                                                 are showcase glowing skin and radiant faces rather than
           When asked whether cosmetic procedures or treatments
                                                                                                 an overly dramatic or enhanced appearance.
           are more “normal or acceptable” amongst men or
           women, survey respondents delivered an interesting split                              Kim Kardashian only secured 1% of the aspirational vote
           of answers. For half of the respondents, it was perceived                             among these respondents - however this could be
           to be more “normal” for women to undergo cosmetic                                     indicative of the slightly mid-older age demographic
           procedures, with the remaining 49% stating that they                                  of respondents in the survey. Interestingly, there was a
           felt there was no difference in perceived acceptability                               small sub-group of respondents (8%) who felt that one
           of surgery or treatments between the sexes. Hollywood                                 shouldn’t aspire to be like a celebrity at all!
           and cosmetic surgery have gone hand in hand since the
           golden era of the 40’s and 50’s and today’s celebrities                               WHO DO YOU THINK IS A CELEBRITY BODY TO ASPIRE TO NOW?
           wield a significant influence when it comes to the trends,
                                                                                           25%
           fashions and even cosmetic procedures which then
           filter down to the average consumer. This survey aimed
                                                                                           20%
           to find out which celebrity face was currently deemed
           the most ‘aspirational’ with results showing some new
                                                                                           15%
           faces amongst the usual suspects.

           WHO DO YOU THINK IS A CELEBRITY FACE TO ASPIRE TO NOW?                          10%

     20%
                                                                                           5%
     18%
     16%
                                                                                           0%
     14%
                                                                                                 Jennifer  Elle     Scarlett Kylie    Beyonce    Gal     Gigi  Gisele  Nicki   Jennifer
     12%                                                                                          Lopez Macpherson Johansson Jenner             Gadot   Hadid Bundchen Minaj   Aniston

     10%
     8%                                                                                          The next element of the survey looked at aspirational
     6%                                                                                          celebrity bodies, again, to assess how trends may have
     4%                                                                                          shifted or developed in this area as a result of trends
     2%
                                                                                                 in music, fashion and other elements of celebrity-led
     0%
                                                                                                 perceptions. There was a clear front runner in Jennifer
           Margot Angelina Meghan Kate    Jennifer Blake Priyanka Jourdan Jennifer Kim           Lopez who secured 21% of the vote, followed by
           Robbie  Jolie   Markle Winslet Lawrence Lively Chopra Dunn Aniston Kardashian
                                                                                                 renowned supermodel Elle Macpherson (known as ‘The
                                                                                                 Body’), and Hollywood actress Scarlett Johansson on an
           Margot Robbie was the clear front-runner with 18% of                                  almost equal footing of 13% and 12% each respectively.
           the total vote, followed by perennial favourite Angelina                              Having celebrated her 50th birthday this year, Jennifer
           Jolie (15%) and in third place, a relatively new entrant,                             Lopez’s frontrunner position is a clear demonstration of
           HRH The Duchess of Sussex, Meghan Markle (11%). The                                   the desire for health and fitness, over mere youth when
           highest ranked female celebrities tended to favour ‘natural’                          it comes to body shape.

14                                                                                                                                                                                        15
                                                                                                                                                                                           7
Having been renowned for her curves for many years,           THE NEXT BIG TREND?
     the feedback from the survey respondents indicates
                                                                   With ever increasing advances in cosmetic and
     that the curvier body shapes demonstrated by Lopez
                                                                   aesthetic procedures, the landscape has shifted
     and Johansson are more aspirational at the moment –           significantly with procedures which once made
     yet not necessarily to the extreme of popstars like Nicki     worldwide headlines as bold and wacky (such as the
     Minaj, who only garnered 1% of the vote. Again, around        infamous Kardashian ‘vampire facial’) now adopted
     13% of respondents either did not care about celebrity        into many clinics as standard practice.
     bodies or felt that you should only aspire to be yourself.
                                                                   The survey aimed to understand which upcoming
                                                                   trends patients felt were on the horizon and how
     Finally, on the celebrity front, the survey assessed which    things might develop in the near future for the
     celebrities had “stopped in time” with their cosmetic or      industry. 54% of respondents felt that the shift towards
     aesthetic procedures. This was to elucidate which stars       non-surgical techniques was going to be the biggest
     had been open about their surgeries and procedures,           upcoming trend – particularly for procedures which
     yet people still felt that they looked good, or natural and   were once considered exclusively surgical, such as
     hadn’t ‘gone too far’. Top of the polls for this question     rhinoplasties, or temple and jaw reshaping.
     was Jane Fonda, with over a quarter of respondents
     feeling like she had stopped in time and still looked          WHAT IS GOING TO BE THE NEXT BIG TREND FOR COSMETIC
     good, followed by Hollywood actresses Blake Lively                            SURGERY / AESTHETICS ?

     (24%) and Megan Fox (17%).                                    60%

                                                                   50%

     WHICH CELEBRITY STOPPED HAVING COSMETIC PROCEDURES            40%
       AT THE RIGHT TIME AND STILL LOOKS NATURAL / GOOD?
                                                                   30%
     30%
                                                                   20%
     25%
                                                                   10%
     20%
                                                                    0%
     15%                                                                   Non-surgical facial      ‘Natural’ body    Bespoke therapies
                                                                          treatments that were   reshaping products   using genetics or
                                                                              once surgical                              blood types
     10%

      5%
                                                                   This was followed by over a quarter of respondents
      0%                                                           highlighting a move towards ‘natural’ body reshaping –
            Jane       Blake      Megan      Kourtney     Kaley
           Fonda       Lively      Fox      Kardashian    Cuoco    using the body’s own tissues or fat cells to reshape or
                                                                   define the silhouette without the use of implants. This
                                                                   would encompass increasingly popular procedures such
                                                                   as fat transfers and autologous breast enhancements.
                                                                   Finally, 16% of respondents highlighted a move towards
                                                                   bespoke therapies using genetics or blood types as
                                                                   another frontier in the industry.

16                                                                                                                                        17
                                                                                                                                           7
And Finally,                                                Survey Demographic
     A Piece of Advice?                                          Breakdown
     What better way to conclude this survey report than
     with a piece of advice. When asked what respondents                                    AGE RANGE
     one piece of advice would be for someone considering       30%
     a cosmetic or aesthetic treatment, an overwhelming
     80% of respondents said to choose a reputable and          25%
     caring provider. Almost 1 in 5 also highlighted the need
     to take your time for treatment consideration, and that    20%

     there was no need to rush. With the wealth of choice
                                                                15%
     and information available in the UK for these kinds of
     treatments, it is reassuring to see that the importance    10%
     of choosing a trustworthy provider and taking time
     for proper treatment consideration remains top of          5%
     respondents agendas.
                                                                0%
                                                                      18-20 21-24   25-29   30-39 40-49    50-59 60-69   70 +    Prefer
                                                                                                                                not to say

                                                                                            GENDER
                                                                                                 1%

                                                                                        13%

                                                                                                          86%

                                                                             Female           Male         Prefer not to say

18                                                                                                                                           19
                                                                                                                                              7
About the Private Clinic                                   TREATMENTS
                                                                The Private Clinic is recognised for their expertise in:
     The Private Clinic of Harley Street are a multi-award-       • Liposuction and Body Contouring
     winning clinic group with over 35 years of experience            (VASER Liposuction, MicroLipo, CoolSculpting)
     in Surgical and Aesthetic cosmetic treatments.               •   Hair Transplants and Restoration
     Established in Harley Street in 1983, The Private
     Clinic has 12 medical clinics in London, Birmingham,         •   Cosmetic Surgery (Face, Breast, Body)
     Manchester,      Buckinghamshire,       Northampton,         •   Dermatology, Anti-ageing and Rejuvenation
     Bristol, Leeds, Glasgow, Bournemouth, Bexhill and            •   Varicose Vein Removal
     consultation rooms across the UK.
                                                                  •   Bunion Removal
     With a team comprised of world class specialists, The
     Private Clinic delivers an extensive list of treatments,   NEW TREATMENTS INCLUDE
     including cosmetic surgery, body contouring and             • Emsella for pelvic floor and incontinence
     liposuction, hair transplants and restoration, varicose     • Emsculpt – builds muscle & burns fat
     vein removal, bunion removal and non-invasive
                                                                 • Body Ballancer for lymphatic drainage & cellulite
     aesthetic/rejuvenation and dermatology.
                                                                      reduction
     The Clinic sees over 15,000 new patients every year,
     performing over 10,000 procedures, and has one of          PATIENT CARE
     the highest patient satisfaction rates in the industry     Your journey with The Private Clinic will not end when
     (Trustpilot 9.4, 5-star rating).                           you walk out the doors after treatment. You will receive
                                                                an unrivalled, comprehensive aftercare service with a
     The Private Clinic has pioneered the broadest range of     tailor-made programme, including wound care and a
     treatments in the cosmetic sector, which are delivered     post treatment review appointment. With a re-admission
     by expert medical practitioners using state-of-the-art     policy lasting 3 years, patients can be confident that
     technologies and the most advanced techniques.             if they do encounter any post-operative problems
     The Private Clinic was awarded the ‘Best Clinic            the treatment or care needed will be provided at no
     Group UK’ at the 2017 Aesthetic Awards, and ‘Best          further cost. In addition, The Private Clinic nurses work
     Cosmetic Surgery Practice’ at the prestigious 2018,        in partnership with the doctor or surgeon to provide
     MyFaceMyBody Awards; one of the most recognised            a bespoke client aftercare package, and the team are
     awards in the aesthetic and cosmetic sector.               available 24-hours a day to acknowledge concerns and
                                                                provide reassurance.
     The Private Clinic truly is set apart by its long-
     held values which include providing patients with
     realistic expectations and honest advice, striving
     to deliver excellent customer service and ensuring
     clients’ expectations are met or surpassed without
     compromising their beliefs of simply enhancing
     natural beauty.

20                                                                                                                          21
For information about our procedures, or
to book a consultation contact your nearest
clinic or visit theprivateclinic.co.uk

LONDON CLINICS       OTHER UK CLINICS            CONSULTATION
                                                 DAY ROOMS
Harley Street        Birmingham
The Private Clinic   The Private Clinic          We also have
98 Harley Street     88 Hagley Road
London W1G 7HZ       Birmingham B16 8LU          consultation rooms
T. 020 7725 0880     T. 0121 429 2233            across the UK.
London Hospital      Manchester                  Please contact
Fitzroy Square       The Private Clinic          us or visit our website
Adam House           25 St John’s Street
                     Manchester M3 4DT           to find out more.
1 Fitzroy Square,
London W1T 5HE       T. 0161 833 9393
T. 020 3463 9040     Leeds
                     The Private Clinic
                     45 Park Square
                     Leeds LS1 2NP
                     T. 0113 246 7216
                     Bristol
                     The Private Clinic
                     92c Whiteladies Road
                     Bristol BS8 2QN
                     T. 0117 317 9035
                     Glasgow
                     The Private Clinic
                     1st Floor. 11 Park Circus
                     Glasgow G3 6AX
                     T. 0141 332 0303                    theprivateclinic
                     Buckinghamshire
                     The Private Clinic                  @privateclinic
                     Stokenchurch Medical
                     Centre, Oxford Road
                                                         @theprivateclinic
                     Stokenchurch HP14 3SX
                     T. 01844 214362
                                                         theprivateclinic
                     Northampton
                     The Private Clinic
                     82 Billing Road,                    theprivateclinic
                     Northampton NN1 5DF
                     T. 01604 875040
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