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2021 Media Kit & Advertising Rates
2021 Media Kit &
Advertising Rates
Our Expertise
As the official publication of ALOA SPAI, an international
association representing the locksmith and physical security
industry, Keynotes magazine offers unprecedented access to
the leaders of the locksmith and security industry and provides
market-leading technical information. In fact, as the No. 1 source
of industry information for security professionals, Keynotes
is chosen by our readership as their primary security magazine
three times more than any other industry publication.
Keynotes has a 100% certified locksmith readership and quality
content that ALOA members are eager to receive. We’re the right
combination to help you promote your brand and build sales.
Editorial Focus
Our award-winning publication provides diverse content in every
issue, including topics such as:
• Master keying systems
• Digital video (CCTV)
• Electronic access control
• Door hardware
• Automotive locksmithing
• Institutional and investigative locksmithing
• Industry legislation
• Servicing safes and vaults
• Business consultation and sales
For more information, contact
Publisher Adam Weiss:
adam@madisonmilesmedia.com
(817) 908-7827
2021 Media Kit &
Advertising Rates
Audience
100%
Qualified
12,000+ 61% 98% Readership
key decision makers owners & managers read every issue
Keynotes is mailed exclusively
to certified locksmith and
security professionals,
ensuring that your
message truly reaches the
industry’s professionals and
Readers prefer
Keynotes nearly 71% 63% decision-makers.
3 to 1 have 16 or more years
of industry experience
plan to buy a product
seen in Keynotes within
over other industry the next six months
publications
$
1,399,849,000
estimated gross sales of ALOA member businesses
$
736,750,850
estimated retail hardware sales of ALOA member businesses
45 minutes
time locksmith and security professionals spend with each issue
60%
readers keep and refer to each issue for a year or more
For more information, contact
Publisher Adam Weiss:
adam@madisonmilesmedia.com
(817) 908-7827
2021 Media Kit &
Advertising Rates
Digital Audience
The official publication of ALOA SPAI, an international association of security professionals September 2020
SECURING YOUR SUCCESS
42% 65,000 50%
of readers want yearly users increase in digital
to receive product (ALOA website) readership
specials via email
The New ASSA Maximum+ SFIC
Virtual PLUS
Show Stoppers The Challenges of a
A look at new products Family Business
205,000 Online Events for September | Update on ALOA Operations | Education Update
page views yearly (ALOA website)
Keynotes.
The Right
Combination.
For more information, contact
Publisher Adam Weiss:
adam@madisonmilesmedia.com
(817) 908-7827
2021 Media Kit &
Advertising Rates
Editorial Calendar
January June
Institutional Locksmithing Automotive
Closing Date: November 6, 2020 Closing Date: April 2, 2021
Materials Due: November 13, 2020 Materials Due: April 9, 2021
February July/August
Electronic Access Control ALOA 2020
Closing Date: December 4, 2020
Materials Due: December 11, 2020 Convention Preview
Closing Date: May 7, 2021
Materials Due: May 14, 2021
Bonus distribution at the ALOA Convention!
March
Annual Pricing Report
Closing Date: January 8, 2021
September
Materials Due: January 15, 2021 In EVERY issue:
ALOA 2021 • Electronics/CCTV
Convention Wrap-Up • Institutional Locksmithing
April Closing Date: July 2, 2021
Materials Due: July 9, 2021
• Automotive Locksmithing
• Investigative Locksmithing
Safes and Vaults • Product Info/News
• Industry News
October
Closing Date: February 5, 2021
Materials Due: February 12, 2021 • Legislation
Bonus distribution at the SAFETECH (SAVTA)
• ALOA Member News
Convention! Institutional Locksmithing
Closing Date: August 6, 2021
Materials Due: August 13, 2021
ALOA Convention
Brochure November
Closing Date: February 5, 2021
Materials Due: February 12, 2021 Automotive
Closing Date: September 3, 2021
Materials Due: September 10, 2021
May
Doors and Hardware December
Closing Date: March 5, 2021
Materials Due: March 12, 2021 State of the Industry
Closing Date: October 1, 2021
Materials Due: October 8, 2021
For more information, contact
Publisher Adam Weiss:
adam@madisonmilesmedia.com
(817) 908-7827
2021 Media Kit &
Advertising Rates
Key Dates
Month Closing Date Materials Due
January November 6, 2020 November 13, 2020
February December 4, 2020 December 11, 2020
March January 8, 2021 January 15, 2021
April February 5, 2021 February 12, 2021
May March 5, 2021 March 12, 2021
June April 2, 2021 April 9, 2021
July/August May 7, 2021 May 15, 2021
September July 2, 2021 July 9, 2021
October August 6, 2021 August 13, 2021
November September 3, 2021 September 10, 2021
December October 1, 2021 October 8, 2021 Keynotes.
The Right
Combination.
For more information, contact
Publisher Adam Weiss:
adam@madisonmilesmedia.com
(817) 908-7827
2021 Media Kit &
Advertising Rates
Print Options
The Authoritative Voice of Locksmith
and Security Professionals
As the official publication of ALOA, Keynotes provides a multitude of possibilities for
reaching this targeted segment. From belly bands and cover callouts to standard print ads
and inserts, we have it all covered.
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Stanley Security
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stanleysecurity.com
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The ELITE Partnership Program
The ELITE Partnership Program offers valuable rebates, professional
training, and free business development funds to a select group of
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Combination.
you purchase BEST, PRECISION, and STANLEY Commercial Hardware
products from a participating distributor.
WE’RE
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Sales Lockmasters
LockmastersInc.
Inc.
Allied
AlliedLocksmith
LocksmithSupply
Supply Hans
HansJohnsen
JohnsenCompany
Company Intermountain
IntermountainLock
Lock&& U.S.
U.S.Lock
LockCorporation
Corporation
231
231Moorestown
MoorestownDr.,
Dr.,Bath,
Bath,PA
PA18014
18014••866.888.HATA
866.888.HATA(4282)
(4282)••866.299.4282FAX
866.299.4282FAX••HATAInc.com
HATAInc.com••Framon.com
Framon.com
Clark
ClarkSecurity
SecurityProducts
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H.L.Flake
FlakeCompany
Company Security
SecuritySupply
Supply
Convention program ads
Two-page spreads and exhibitor logos
ADVERTORIAL ADVERTORIAL
W
ADVERTORIAL hen you’re trying ADVERTORIAL
to source the right
door security hard-
ware, there’s no sub-
stitute for a knowl-
edgeable, highly trained technical sales
rep. A great sales rep will understand
your business, draw on their own field
experience to help solve problems, and
go the extra mile for you.
That’s what Harry, a locksmith, recent-
ly discovered. While placing a small or-
der for key blanks with Security Lock
Distributors, a large wholesale distribu-
tor of door security hardware, he was integrators, and other professionals ex- Talk to a voice you can trust a technical sales team that’s renowned
amazed at the level of attention he re- perienced in areas like door hardware When issues like the ones Tom describes throughout the industry for their high
ceived. A technical sales rep at Security installation and access control technol- arise, it can be helpful and comforting to level of expertise and service. With over
Lock Distributors quickly provided the ogy. Tom, a former locksmith who’s now talk to someone who can not only relate 700 years of experience between them
quote he needed, and readily answered a Technical Sales Rep at Security Lock to your situation, but also offer solutions. and access to a huge inventory, the Tech-
all of his questions. Harry had initially Distributors, explains, “Because of our “Our customers like having a familiar nical Sales Representatives at Security
apologized for the size of his order, but experience in the field, we can visualize voice to talk to. We get a feel for their Lock Distributors are helping locksmiths
the rep assured him that no request was what our customers are doing and know approach to problems and can anticipate throughout the country succeed at their
ever too small. which products they need to help com- what they need.” business, every day.
“Many tech support reps have given plete their job” And as far as the kind of product infor-
me wrong or outdated part information As an example of the kind of useful mation a good sales rep can offer…well,
because they don’t give these small orders knowledge sales reps can offer, Tom that can range from traditional mechani-
their full attention,” says Harry, “But the mentions the confusion that can hap- cal hardware to the very latest high-tech
Security Lock Distributors rep always pen with electric strike installation. Fre- systems.
navigates the occasional messes and gives quently used with intercoms, an elec-
me the correct information for ordering tric strike must be compatible with the Ready to help you with
and shipping.” lock that needs to be released. “Since the new technology
As Harry discovered, the best sales locks often aren’t installed by the same It used to be that locksmiths only worked
reps aren’t just waiting around to sell you locksmith, we have to first help the cus- with mechanical hardware. Now, many
products and process your order. They’re tomer figure out what kind of lock they are encountering more high tech products
Technical product
ready and willing to work hard to help de- have. That can take a lot of time, but it’s and systems. And that’s another example
For more information, contact
termine your business needs and deliver worth it, because then we can tell them where a good technical sales rep can be an
the right solution. exactly what kind of strike they need,” invaluable asset. Many have experience
knowledge at
he says. in systems integration or have factory
Experienced locksmiths Tom has also relied on his experience certification in access control technology.
putting their to help customers solve issues with exit They can help you understand the newest
your service
knowledge to work devices, which are made specifically for electronic devices, their capabilities, and
One reason that great sales reps can of- either hollow metal and wood doors or installation requirements.
fer such valuable, hands-on help is that narrow-stile doors. “We ask them to send Customers depend on technical sales
Publisher Adam Weiss:
many of them have years of experience pictures so we can understand exactly reps for deep knowledge in all areas of
How experienced technical sales rep can doing your exact job. At Security Lock what we’re working with.” says Tom, door security hardware to help them get
offer smart advice to solve problems. Distributors, the technical sales team is
comprised of former locksmiths, systems
“That way we can be sure that we’re help-
ing them choose the right product.”
their jobs done right. That’s why Secu-
rity Lock Distributors has invested in
32 KEYNOTES JULY / AUGUST 2015 W W W. ALOA .ORG W W W. ALOA .ORG JULY / AUGUST 2015 KEYNOTES 33
adam@madisonmilesmedia.com
Advertorials Convention pre-show brochure (817) 908-7827
2021 Media Kit &
Advertising Rates
Digital Options
The official publication of ALOA SPAI, an international association of security professionals December 2019
SECURING YOUR SUCCESS
ALOA website ads Email blasts to ALOA members
A look back at some inventions of
YOUR AD Theodore H. Johnstone
HERE
Institutional
Essentials PLUS
One professional’s Hiring & Motivating
favorite products Employees
ALOA Board Nominations | SAFETECH Preview | Fixing Closers and Electrified Locks
ALOA Tech Link app sponsorships Digital-edition blow-in ads and
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Keynotes.
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Digital edition video
For more information, contact
As the security industry becomes increasingly technology-focused, so do we. Publisher Adam Weiss:
With more digital options than ever, the Keynotes family has an option - or three - adam@madisonmilesmedia.com
to meet your needs. (817) 908-7827
2021 Media Kit &
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Rates
Standard Positions 1x 3x 6x 11x
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Your ad will appear in the Keynotes digital edition (“flip book”) and PDF version at no
additional charge. Keynotes.
Additional Opportunities The Right
2021 ALOA
Convention
Distributed to 2,000 security professionals attending
the 2021 ALOA Convention & Security Expo.
Full-page ad - $1,495
Logo in Exhibitor
Combination.
Program Section - $150
2021 ALOA A full-page ad in the convention brochure mailed to $995
Convention Pre- all ALOA members and thousands of others in the
Show Brochure industry for bonus circulation.
Advertorial A one-page article about your company $1,650
(text supplied by you)
A one-page article about your company $1,975
(text written by us)
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(text supplied by you)
A two-page article about your company $3,950
(text written by us)
Polybagged Insert Send your flyers, catalogs, CDs, postcards, literature Call for pricing
sheets and other materials to readers (loose in the
magazine’s polybag, or bound into the magazine)
Belly Band A high-visibility ad that wraps the entire magazine $4,250
Non-ALOA members: Add 15% to advertising rates.
For more information, contact
Publisher Adam Weiss:
adam@madisonmilesmedia.com
(817) 908-7827
2021 Media Kit &
Advertising Rates
Digital Rates
The official publication of ALOA SPAI, an international association of security professionals September 2019
ALOA/SAVTA A year-long home-page (or best available) ad (rotating) $100 per
Websites month SECURING YOUR SUCCESS
Your print ad already appears in the Keynotes digital edition Call for pricing
Digital Edition and PDF version absolutely free; we also offer web-only
Ads exposure via digital blow-in ads, belly bands, welcome-page
videos and navigation bar sponsorship
A concise
chart can
Tech Link App Your ad in the ALOA Tech Link mobile web app for ALOA $2,400 help with
the decision
Sponsorships members
An advertisement or special offer sent to the ALOA $1,495
Email Blast PLUS
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Fun With
Cabinet Locks
Hospital Locker Locks | Education Opportunities | Apartment Mail Cluster Fixes
Keynotes.
The Right
Combination.
For more information, contact
Publisher Adam Weiss:
adam@madisonmilesmedia.com
(817) 908-78272021 Media Kit &
Advertising Rates
Keynotes Special Packages
All-Access Control
Frequency --- Rate Total
Full Page 11 $1,065 $11,715
Email Blast 4 $1,495 $5,980
Tech Link (App) Section 1 $2,400 $2,400
Sponsorship
Convention Program Full-Page Ad 1 $1,495 $1,495
Convention Program Logo 1 $150 $150
Ride-Along in Keynotes 1 $4,500 $4,500
Pre-Show Brochure 1 $995 $995
ALOA.org Logo Link in Rotation 12 $100 $1,200
TOTAL VALUE $28,435
Keynotes.
SPECIAL OFFER: $22,500 (a discount of approx. 20%) The Right
Combination.
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Master Key System
Frequency --- Rate Total
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Email Blast 2 $1,495 $2,990
Tech Link (App) Section 1 $2,400 $2,400
Sponsorship
Convention Program Full-Page Ad 1 $1,495 $1,495
Convention Program Logo 1 $150 $150
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TOTAL VALUE $19,950
SPECIAL OFFER: $16,790 (a discount of more than 15%)
For more information, contact
Publisher Adam Weiss:
adam@madisonmilesmedia.com
(817) 908-78272021 Media Kit &
Advertising Rates
Keynotes Special Packages
Combination Lock
Frequency --- Rate Total
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Email Blast 1 $1,495 $1,495
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TOTAL VALUE $13,360
SPECIAL OFFER: $11,950 (a discount of more than 10%)
For details on these special offers, please contact Adam Weiss
at adam@madisonmilesmedia.com or (817) 908-7827
Keynotes.
Non-ALOA members: Add 15% to advertising rates.
The Right
Combination.
For more information, contact
Publisher Adam Weiss:
adam@madisonmilesmedia.com
(817) 908-78272021 Media Kit &
Advertising Rates
Specs
Size Live Area Trim Size Bleed Size
Full Page 7.125 x 9.625 8.375 x 10.875 8.875 x 11.375
2/3-Page 4.625 x 8.875
1/2-Page Horizontal 7.125 x 4.5
1/2-Page Vertical 3.438 x 8.875
1/2-Page Island 4.625 x 6.5
1/3-Page Vertical 2.25 x 8.875
1/4-Page Vertical 3.438 x 4.5 Full Page 2/3-Page
Marketplace 3.438 x 4.063
Products & Services Guide 2.125 x 2.75
Advertorial Call for information
Belly Band 17.25 x 3 19 x 3 19.25 x 3.25
ALOA Website 206 x 133
Tech Link App Sponsorship Logo 125 pixels height, up to 380 pixels width
Digital Blow-In 8.375 x 10.875. Please do not use crop marks. 1/2-Page Horizontal 1/2-Page Vertical
Convention Program Full-Page 3.75 x 8 4.5 x 9 4.75 x 9.25
Convention Program Half-Page 3.75 x 3.75
Email Blast to ALOA Members Provide an HTML file at least a week before the distribution date.
Upload Instructions
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representative.
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• Enter your email address in the “Your Email” field.
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Keynotes is published by Ad Sales
madison/miles media Adam Weiss
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Arlington, TX 76011 (817) 908-7827
(817) 908-7827
Fax: (877) 845-1230 Editorial
www.madisonmilesmedia.com Wendy Angel, editor@aloa.org
www.keynotesads.com (817) 908-7827
For more information, contact
Audience estimate based on circulation and pass-along readership. Other industry data Publisher Adam Weiss:
based on survey of ALOA membership. All information, including ad rates and editorial adam@madisonmilesmedia.com
coverage, is subject to change. (817) 908-7827You can also read
