2021 Sponsorship Prospectus - Secure your spot at the global construction conference - Procore
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O C TO B E R 1 2- 1 4, 20 21 | V I R T U A L E X P E R I E N C E 2021 Sponsorship Prospectus Secure your spot at the global construction conference.
Groundbreak Overview
Groundbreak is the global construction conference, bringing together
the industry’s most passionate and innovative thought leaders from
around the world.
Our main priority is the health and safety of all attendees; therefore, we’ve
made the decision to host Groundbreak 2021 on a virtual platform again.
Sponsoring Groundbreak 2021 positions your organization in front of
more than 6,000 global attendees, increasing your brand exposure,
showcasing your services, and creating long lasting connections.
“ As 2020 challenged our ability to connect, a new virtual
platform emerged. Procore’s Groundbreak delivered
in making it easy to consume content while also
interacting with industry peers. This was by far one of
the best virtual conferences I attended [as a sponsor].”
ANDY LAMBERT
Group Program Manager, Milwaukee Tool
procore.com/groundbreak | 2
Virtual Groundbreak 2020
Sponsors At-A-Glance
In 2020 our partners had to get creative and find new ways to tell their company stories. With a variety of ways to interact
with attendees —live demos, office hours, live chats, virtual giveaways— sponsors were able to see ROI within hours of
conference start. Switching to a digital format could have been debilitating, but our sponsors rose to the challenge and
had valuable outcomes.
45 15,300+ 340 93%
Sponsors Total Sponsor Visits Per Page Sponsor
Page Visits on Average Satisfaction Rate
“We’ve had more success at Groundbreak than any other virtual
conference this year; we are happy to report strong booth
engagement, active virtual demos and a number of qualified leads
thanks to Groundbreak.”
ALLISON CARROLL
“ This was our first year sponsoring Groundbreak and we were
impressed with everything about this virtual event! The platform
used was robust yet intuitive, the sponsorship opportunities were
outstanding, and the level of support we received from the event
staff was amazing. We’re so glad we were a part of this event and
Director of Marketing, LaborChart can’t wait for 2021!”
ASHLEY PRATT
Partner Marketing Manager, Prophix Software
procore.com/groundbreak | 3
Thank You to Our Groundbreak 2020 Sponsors
Platinum Sponsors Gold Sponsors
Silver Sponsors
Startup Hub Sponsors Media S
procore.com/groundbreak | 4
Groundbreak 2020 Attendee Breakdown
Registration by Persona
Persona
— Project/Field/Safety 36%
6,563 Attendees
— Project / Field / Safety 36%
Project
— — Executive
/Executive
Field / Safety 20%
20%
Executive
—
Design — Design
Design 6%6% 78 Countries Represented
IT
— IT
— IT
Financial
4% 4%
— — Financial
Financial 4% 4%
6 Keynote Sessions
Preconstruction
VDC — Preconstruction
— Preconstruction 3% 3% Top 10 Job Titles
Other
— VDC 2%
— VDC
— Other
2%25% VP
25%
— Other President/Principal
Director of Operations
45 Breakout Sessions
Attendees by Company
Company Size
Size Controller
COO 45 Sponsor Exhibits
— SMB 10% Project Manager
— Mid Market
Mid Market
61%
— Enterprise
Enterprise
Enterprise
SMB
— 29%
29%
Project Engineer
61%
92% Would
— SMB
— Mid Market 10% IT/Innovation recommend to
Construction Tech Analyst a colleague or friend
Admin
95% Attendee satisfaction
procore.com/groundbreak | 5
Sponsorship Levels
Sponsorship levels will be identified based on total dollar amount spent
which includes the Foundation Sponsor Package plus any applicable
enhancements.
Levels:
Platinum Spend $25,000+
Gold Spend $10,001 - $24,999
Silver Spend $3,001 - $10,000
Foundation Spend $3,000
Why Invest More?
Gold & Platinum Sponsors will receive...
+ Access to additional enhancements
+ Higher placement on Groundbreak sponsor page
+ Higher placement in Sponsor Showcase in platform
+ Social media sponsor recognition post
+ Groundbreak conference opt-in attendee list* (Platinum only)
+ Inclusion in Groundbreak promotional emails (Platinum only)
*During registration, all attendees are required to either opt-in or out of sharing their
information with sponsors.
procore.com/groundbreak | 6Foundation Sponsor
(REQUIRED OF ALL SPONSORS)
Our new sponsorship offerings provide a great way to connect with customers, executives, and other partners.
We are excited to be introducing a new technology partner this year, which allowed for us to take your feedback and create
an even better sponsor experience.
Foundation Level Add-ons:
Foundation Sponsor Package
$3,000 30 Minute Office Hour Sessions $2,000
10 of 50 AVAILABLE
Includes: + Extended office hours based on 2020 feedback
+ 2 booth rep seats + 4 Sessions (2 per day)
+ 1 admin seat *New*
+ Virtual booth (includes logo, company description, URL, social
media links)
+ Leads & analytics
In-booth Video Feature $1,000
+ Live chat feature
+ Sponsor enablement kit + Host a demo or welcome video on your virtual booth homepage
*New* This year, we’re excited to have a Sponsor Resource Center
dedicated to managing all sponsor related tasks and resources!
Sponsorship details subject to change with sufficient notice procore.com/groundbreak | 7Sponsorship Enhancements
Join us for the international construction event of the year. Maximize your Groundbreak networking and marketing
opportunities with a variety of enhancements! Note that enhancement purchasing contributes to your overall sponsor
level classification.
Keynote Sponsor Swag Sponsor
$20,000 $10,000
1 of 3 AVAILABLE 2 AVAILABLE SOLD OUT
Includes: Includes:
+ 1 min pre-roll ahead of one of the thought leadership keynotes + Co-branding on swag items; item and design determined by Procore
+ Logo included in one keynote related pre-conference email to + Designated stop via gamification feature
registered attendees (scheduling determined by Procore)
+ Brand recognition during highest attended broadcasts
30 Minute Track Session
$10,000
5 AVAILABLE SOLD OUT
Includes:
+ Procore will provide session guidelines, this session must be thought-
leadership driven and should align and support the overall Groundbreak
messaging
+ Session attendee contact list, available one week post-event
+ Dedicated session block, no competition with other sponsor sessions
Sponsorship details subject to change with sufficient notice procore.com/groundbreak | 8Sponsorship Enhancements
continued...
*New* Branded Push Notifications
Sponsor Promotion Email
$5,000 4 AVAILABLE SOLD OUT $3,000
10 of 12 AVAILABLE
(ONLY AVAILABLE TO GOLD OR ABOVE)
Includes: Includes:
+ Get in front of attendees before Groundbreak even begins + Sponsor provided copy or offer to appear as a pop-up within virtual
+ Pre-event, registrant targeted email to include: sponsor description, platform. All content to be reviewed by Procore
offered perks and link to sponsor website
+ Emails will be sent one month & two weeks prior to event
+ Guidelines to be provided by Procore
+ 6 sponsors per email
Banner Sponsor
2 AVAILABLE SOLD OUT $5,000
(ONLY AVAILABLE TO GOLD OR ABOVE)
Includes:
+ Get visibility by all attendees on the Groundbreak landing page
+ Click feature will take attendees directly to sponsor booth
Sponsorship details subject to change with sufficient notice procore.com/groundbreak | 9How to Apply for a Sponsorship
To ensure our sponsors have an optimal exhibiting experience, we will only be opening
50 sponsor spots this year. We encourage you to apply as early as possible if you’re
interested in exhibiting.
— STEP —
1 Submit your application to sponsor HERE.
All sponsorship spots and enhancements
are sold on a first-come, first-served basis.
2
Our team will respond within 48 hours to confirm approval of your All items are subject to Procore’s approval.
application. Once your application has been reviewed and approved by An approved application is required to
our team, you will receive a confirmation email with a link for payment.
secure your sponsorship.
3
Pay sponsorship fees. Your payment is due upon approval. If you select For more information about becoming
‘Invoice,’ your invoice must be PAID/RECEIVED in full within 30 days a Groundbreak sponsor, email us at
of the sponsorship confirmation approval date in order to secure your exhibitgbk@procore.com
sponsorship.
The Groundbreak team is excited to
4
Your company’s main contact listed on the application will be contacted partner with you!
by our sponsorship team regarding deliverables and deadlines. This
person will also be provided login instructions to access the sponsor
portal where you will design your booth, provide materials and have
access to resources.
Sponsorship details subject to change with sufficient notice procore.com/groundbreak | 10Sponsorship Timeline
MAY / JUNE AUGUST OCTOBER
Sponsorship Sales Open + Sponsor Resource Center goes live Groundbreak!
+ Sponsor deliverables submissions begin October 12-14, 2021
+ Sponsor Q&A webinar with Procore
JULY SEPTEMBER
+ Sponsorship sales continue (until sold out) + Sponsor training sessions with tech partner
+ Initial sponsor materials due for site launch + Final deliverables due
+ Groundbreak registration launches + 2nd sponsor Q&A webinar goes live
Sponsorship details subject to change with sufficient notice procore.com/groundbreak | 11Groundbreak Sponsorship Terms
These “Terms” govern the Groundbreak 2021 Sponsorship Application (“Application”) submitted by the entity listed as the Sponsor on the Application (“Sponsor”) for exhibit space
at the Procore Technologies, Inc. (“Procore”) 2021 Groundbreak event (“Event”) to be held on October 12, 2021 - October 13, 2021. By completing and submitting an Application,
Sponsor agrees to abide by these Terms. Procore’s acceptance of Sponsor’s Application constitutes a binding contract.
1. GENERAL exhibitgbk@procore.com within thirty days of Application acceptance.
Sponsor shall abide by the rules and regulations set forth in the Application Such request is subject to Procore’s approval in its sole discretion. Procore may
and these Terms (together, the “Agreement”). Procore has the sole authority disqualify Sponsor from the Event if Sponsor does not make payments as required
to interpret and enforce all rules and regulations included in this Agreement, to by this Agreement or an approved alternative payment plan. Procore may release
make any amendments thereto, and to make further rules and regulations Procore Sponsor’s reserved or exclusive Sponsorship Rights, if any, if Procore does not
deems necessary to ensure the orderly conduct of Groundbreak. receive payments in accordance with this Agreement; in such event, Sponsor will
remain liable for the full sponsorship fee.
2. SPONSORSHIP RIGHTS
The “Sponsorship Rights” are set forth in the Application. Procore’s grant of 5. CANCELLATION; EVENT CHANGES
Sponsorship Rights to Sponsor is not exclusive, and does not preclude other By Sponsor: Cancellation requests must be received in writing via email to
entities from becoming sponsors of the Event. exhibitgbk@procore.com. By cancelling its sponsorship, Sponsor: (a) relinquishes
all benefits associated with the Event; and (b) will incur a cancellation fee
3. EXHIBIT SPACE according to the following schedule:
Procore may designate and make changes to the format, space, and time
of any Sponsorship Rights. Positioning of Sponsorship Rights is at Procore’s • 50% of the total sponsorship fee for cancellations received up to and
discretion. All expenses associated with the Sponsorship Rights are Sponsor’s including 60 days before the Event.
sole responsibility. The character of Sponsor’s participation is subject to Procore’s
approval. Event sponsors will be limited to those companies or other entities • 100% of the total sponsorship fee for cancellations received 0-59 days before
offering materials, products, or services of specific interest to registrants. Procore the Event.
may prohibit and/or remove any Sponsorship Right, in whole or in part, which
By Procore: Procore may cancel the Event for any reason beyond Procore’s control
in Procore’s sole judgment is not suitable to or in keeping with the character
that makes it impossible, impractical, or inadvisable, in Procore’s discretion, to hold
or purpose of the Event. Sponsor agrees that Procore will not be liable for any
the Event. If Procore cancels the Event due to such an occurrence, Procore’s liability
damage to any party for such restrictions or removal, whether in whole or in part.
to Sponsor will be limited to a refund of any sponsorship fees paid by Sponsor.
4. SPONSORSHIP FEES
Procore may terminate this Agreement if Procore reasonably expects that association
Sponsor shall pay the sponsorship fees as indicated on the Application in U.S.
with Sponsor would harm Procore’s reputation, in which case Procore’s liability to
Dollars. Sponsorship fees are non-refundable except as expressly provided
Sponsor will be limited to a refund of any sponsorship fees paid by Sponsor.
herein, and are due immediately upon Procore’s acceptance of Sponsor’s
Application. If Sponsor cannot make payments as required in these Terms, Procore may terminate this Agreement if Sponsor fails to comply with any
Sponsor shall request an alternative payment plan via email to provision of this Agreement without liability to Sponsor.
procore.com/groundbreak | 12Procore may change the Event format, location, dates, and/or these Terms upon Representatives for any reason, including, without limitation, due to theft, strikes, fire,
notice to Sponsor. Any such change shall be incorporated into and made part of water, storm, vandalism, or other causes. Sponsor and its Representatives waive all
this Agreement. claims against Procore and its Representatives, and release them from all liabilities,
with respect to the same. Regardless of the insurance obligations in this Agreement,
6. SPONSOR EVENTS it is Sponsor’s responsibility to maintain appropriate insurance in relation to any risks
All events Sponsor holds in connection with the Event must be preapproved by under this Agreement or its participation in the Event.
Procore in writing. Sponsor shall not schedule or sponsor any event that overlaps
or conflicts with any Event session, including between the hours of 6:00 AM to Procore will not be liable to Sponsor or any third party under any circumstances for
8:00 PM Pacific time on October 12, 2021 or October 13, 2021, without Procore’s any consequential, indirect, incidental, exemplary, punitive, or enhanced damages;
prior written approval. loss of income, profits, or revenue; or other economic losses arising out of or related
to this Agreement or Sponsor’s participation in the Event. Procore’s total maximum
7. FURTHER INSTRUCTIONS liability arising out of or related to this Agreement will not exceed the amount of the
In addition to the terms of this Agreement, Sponsor shall comply with all written or sponsorship fees paid by Sponsor to Procore.
verbal instructions from Procore; Sponsor’s failure to do so is grounds for Procore
to terminate this Agreement without liability to Sponsor. 11. INSURANCE
Sponsor shall, at its own expense, secure and maintain throughout the duration
8. GRANT OF LICENSE of the Event commercial liability insurance with combined single limit of at least
Sponsor hereby grants Procore a non-exclusive, non-transferable, royalty-free US$1,000,000.00 for each occurrence for bodily injury and property damage. Such
license to use and display Sponsor’s name, trademarks, service marks, copyrights, insurance must name Procore and its Representatives as an additional insured.
and logo in promoting the Event and other events (before, during, and after Sponsor shall provide Procore with a certificate of insurance evidencing such
the Event), and in carrying out its rights and obligations under this Agreement. coverage no later than sixty days before the Event. If Sponsor fails to provide an
Sponsor shall execute any additional releases provided by Procore in connection adequate certificate of insurance, Procore may terminate this Agreement, and
with this grant, and hereby waives any future claims or moral rights. Sponsor shall disqualify Sponsor from participating in the Event, without liability.
not use Procore’s name, trademarks, service marks, copyrights, or logo in any of
Sponsor’s materials or products without Procore’s prior written permission. 12. INDEMNIFICATION
Sponsor and its Representatives shall indemnify, defend, and hold harmless (and, to
9. NO INTERFERENCE the maximum extent permissible under applicable law, hereby expressly release and
Sponsor shall not take any action or make any statement (whether written or oral) discharge) Procore and its Representatives, from and against any and all alleged and/
that is likely to, or does, interfere with or adversely affect Procore’s reputation, or actual claims, actions, lawsuits, proceedings, damages, penalties, demands, losses,
business, good will, or relationship with any Procore user, customer, potential expenses, fees (including reasonable attorneys’ fees), costs, and liabilities of any kind
customer, partner, employee, or supplier. or nature whatsoever (collectively, “Claims”), including but not limited to any Claim
for property damage and/or personal injury, in connection with, caused by, or arising
10. LIABILITY FOR DAMAGES
out of participation in the Event by (a) Sponsor, (b) its Representatives and any other
“Representatives” means any party’s owners, affiliates, officers, directors,
party acting on Sponsor’s behalf, or (c) any of Sponsor’s invitees or guests (any of the
officials, employees, agents, contractors, and other representatives.
foregoing in clauses (b) or (c), a “Related Party”), whether as a result of (i) Sponsor’s
Neither Procore, nor Event service contractors, nor any of their respective
or any Related Party’s act, omission, negligence, or willful misconduct; (ii) Sponsor’s
Representatives will be responsible for the safety of or any loss, theft,
or any Related Party’s actual or alleged violation of any policy of, or agreement
destruction, or damage to property of, or for any injury to, Sponsor or its
procore.com/groundbreak | 13with, any Event Provider; (iii) Sponsor’s or any Related Party’s actual or alleged around notice, choice, access, and privacy-related complaints, and shall respond
violation of any applicable laws; (iv) Sponsor’s or any Related Party’s actual or to any such request within twenty days. Upon notice from Procore, Sponsor and its
alleged infringement of any third party’s intellectual property, privacy, or other subprocessors, if any, shall stop or remediate any unauthorized processing.
rights; or (v) otherwise, and in each case, whether or not foreseeable. Sponsor’s
indemnification obligations will not apply to the extent a Claim is caused by 14. EVENT RULES & REGULATIONS
Procore’s own negligence or willful misconduct. In addition to any instructions or regulations supplied upon acceptance of the
Sponsor’s Application, Sponsor shall abide by the following rules and regulations:
Procore is not responsible for any errors or omission in the listings in the official
sponsors directory or in any promotional materials. a. Sponsor Conduct: All demonstrations and other promotional activities must be
confined to the times allotted to Sponsor. Sponsor shall not engage in any activity
13. DATA PRIVACY that annoy, endanger, or interfere with the rights of other sponsors and attendees,
For the purposes of this section, the terms “Personal Information”, “Sell”, and or interferes with the Event. Any activity that results in complaints from other
“Sale” have the meanings given to them in the California Consumer Privacy Act sponsors or any attendee or, in the opinion of Procore, interferes with the right of
(“CCPA”). Sponsor acknowledges that Sponsor does not receive any Personal others or exposes them to annoyance or danger, may be prohibited by Procore.
Information from Procore as part of the Sponsorship Rights or as consideration
under this Agreement. If Procore provides Sponsor with Personal Information b. Lotteries/Contests: Sponsor shall not operate games of chance, lottery devices, or
of Event attendees who have opted-in to receiving marketing communications the actual or simulated pursuit of any recreational pastime either during the Event
from Sponsor, Sponsor shall use such Personal Information in compliance with all or affiliated with the Event without Procore’s prior written consent. If Procore does
applicable laws. Sponsor shall not Sell the Personal Information or take any action consent, Sponsor shall conduct such activities only as permitted by applicable law.
that would cause any transfers of Personal Information, either to Sponsor or from
c. Music, License, Patent, Copyright, or Trade Secret: Sponsor acknowledges that
Sponsor, to qualify as a Sale of Personal Information under the CCPA. If Sponsor
any live or recorded performances of copyrighted music that occur in Sponsor’s
chooses to collect information directly from Event attendees, Sponsor shall do
presentations must be licensed from the appropriate copyright owner or agent.
so in a manner that clearly identifies that Sponsor, and not Procore, is the entity
Sponsor shall be fully responsible for obtaining any necessary licenses and shall
collecting the information.
indemnify and hold Procore harmless from any damages or expenses incurred
Sponsor warrants that its privacy policy and practices comply with all laws, by Procore due to the Sponsor’s failure to obtain such licenses. Additionally,
statutes, ordinances, or regulations (including any export control laws or Sponsor shall hold Procore and its Representatives harmless from all loss, cost
regulations administered by the U.S. Commerce Department, OFAC, or any claims, causes of action, obligations, suits, damages, liability expenses, and costs,
other U.S. or foreign government agency). If there is a conflict between the including attorneys’ fees, arising from or out of any violation or infringement (or
terms of Sponsor’s privacy policy and this Agreement, this Agreement will take claimed violation or infringement) by Sponsor or its Representatives, of any patent,
precedence. Sponsor also warrants on behalf of itself and its subprocessors, copyright, or trade secret rights or privileges.
if any, that Sponsor shall: (a) limit its processing of data received from Procore
d. Subleasing: Sponsor shall not assign, sublet, or apportion the whole or any part of
or attendees to the instructions provided by attendees or by Procore on behalf
Sponsorship Rights without Procore’s prior written consent.
of attendees; (b) act only as instructed and put in place appropriate security
safeguards to avoid any destruction, degradation, or breach of any information; e. A
pproved Vendors: To ensure the safe and orderly conduct of the Event, Procore
(c) provide written notice immediately if Sponsor is no longer able to meet may require that Sponsor use certain vendors for specific functions (“Approved
the obligations associated with the data, and shall either cease processing or Vendors”). Procore will provide additional information regarding Approved Vendors
remediate; and (d) assist, as appropriate, in responding to individuals’ requests as applicable.
procore.com/groundbreak | 1415. GENERAL PROVISIONS
Nothing in this Agreement is intended to create an agency, partnership, joint
venture, or any other relationship between Sponsor and Procore. This Agreement,
and all matters arising out of or related to this Agreement, will be governed by the
laws of the State of California, without regard for its conflicts of law provisions.
Any action arising out of or relating to this Agreement must be brought in the
state court located in Santa Barbara County, California, or the federal district
court located in Los Angeles, California, and the parties hereby submit to the
exclusive jurisdiction of such courts. This Agreement (including the Application)
constitutes the parties’ entire understanding regarding its subject matter and
supersedes all prior and contemporaneous agreements and understandings
between the parties. A party’s failure to enforce any provision of this Agreement
will not constitute a waiver of that provision or any other provision. The invalidity
or unenforceability of any provision of this Agreement will not affect the validity
or enforceability of any other provision. Notices to Sponsor will be delivered to
the contact information provided on the Application. Notices to Procore must be
delivered to
exhibitgbk@procore.com with a copy to legalnotice@procore.com. Notices
delivered via email will be deemed effective the next business day after they are
sent to the proper address.
procore.com/groundbreak | 15You can also read
