2021 SPONSORSHIP SPONSORSHIP

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2021 SPONSORSHIP SPONSORSHIP
United Way
     2021 SPONSORSHIP
               OPPORTUNITIES

OPPORTUNITIES TO ACCELERATE YOUR COMPANY’S IMPACT
For 75 years, United Way of Northern Shenandoah Valley has served
our community. Sponsorship opportunities bring in contributions that
allow us to continue addressing our community’s top needs. As a United
Way sponsor, your brand will gain recognition at both public and private
events, and help us fund vital programs.
Please review our 2021 opportunities, exclusive to our corporate
partners and sponsors.
2021 SPONSORSHIP SPONSORSHIP
OPPORTUNITIES to accelerate
  your company’s
                 IMPACT
   Table of Contents

VOLUNTEER ENGAGEMENT
  Project Connect (July) ............................................................................................................4, 5
  Day of Caring (September).....................................................................................................6, 7
  Photos with Santa (December)...................................................................................................8

UNITED WAY PROGRAMS & EVENTS
  Leader Link (May)......................................................................................................................10
  Housing Summit (March)..........................................................................................................11
  ALICE Awareness Week (November).......................................................................................12
  Giving Tuesday Online Charity Auction (November/December)............................................13

EMPLOYEE EVENTS
  Build Your Own Volunteer Engagement Project.......................................................................15
  Mobile VAN................................................................................................................................16

                                                                                                                                                 2
2021 SPONSORSHIP SPONSORSHIP
VOLUNTEER
Engagement
2021 SPONSORSHIP SPONSORSHIP
PROJECT
Connect
AUDIENCE

50+ service providers, 150
corporate and community
volunteers, 100 or more
clients seeking assistance.
Event is open to the public.

Coming summer 2021!
                                                                        JUNE 25TH, 2021
United Way NSV’s mission                                                 Winchester, VA
is to increase the capacity
to care for one another.
Project Connect is a day
of outreach hosted by          SERVICES PROVIDED:
United Way NSV and our
Valley Assistance Network
in partnership with our        •   FREE BREAKFAST AND LUNCH          Project Connect is
dedicated Corporate and        •   MEDICAL EXAMS AND SCREENINGS      Winchester’s one-stop
Community Partners to                                                free resource fair! Receive
drive that mission forward.    •   FREE DENTAL SERVICES
                                                                     assistance from more
Volunteers will contribute     •   HOUSING SERVICES                  than 50 service providers,
1,000+ hours during the
day of outreach, helping       •   ID’S AND SOCIAL SECURITY CARDS    all under the same roof.
people in crisis access        •   FREE LEGAL ADVICE                 What often takes months
resources from across our                                            to accomplish can be
community.
                               •   HAIRCUTS
                               •   ON THE SPOT JOB RESUME BUILDING   completed in one day.
                                   AND JOB INTERVIEWS                Visit UnitedWayNSV.org/
                               •   VETERAN’S SERVICES                ProjectConnect for more
                               •   FREE GIVEAWAYS                    information on services,
                               •   EDUCATIONAL OPPORTUNITIES         transportation and
                                                                     sponsorship.
                               •   MUCH MORE!

                                                                                              4
2021 SPONSORSHIP SPONSORSHIP
PRO ECT
SPONSORSHIP OPPORTUNITIES                                                                                                                           C NNECT
Project Connect - June 25, 2021

Project Connect                               Platinum                       Gold                     Silver                  Bronze              Friend of PC
2021                                          ($3,500)                     ($2,500)                 ($1,000)                  ($500)                 ($100)
                                               2 available

Acknowledgment in all press releases
and public speaking engagements and
social media
                                                   ü
Name and logo printed on table tents
for breakfast and lunch areas                      ü
Industry exclusive branding to the event
section hub of your choice (example:
Medical Hub provided by X Company)
                                                   ü                           ü
Name and logo printed on event t-shirt
and bags                                           ü                           ü
Name and logo on all outreach and
program materials                                  ü                           ü                         ü
Name and logo printed on event
guidebook                                          ü                           ü                         ü
Name and logo printed on event banner      Premier placement as
                                                                        as “Gold Sponsor”       as “Silver Sponsor”
                                            “Platinum Sponsor”
Set up a booth at the event
                                                   ü                           ü                         ü                        ü
Recognition on the United Way website        Including a logo
                                                                         Including a logo
and Facebook page                               with a link                                              ü                        ü                      ü
Volunteer Slots                               35 Volunteers               25 Volunteers            10 Volunteers             5 Volunteers            1 Volunteer

                                                                                                                                            For more information on sponsoring
                     HUBS AVAILABLE FOR SPONSORSHIP           (Based on availability, Platinum Sponsors have first right of refusal)        Project Connect, contact United Way
                                                                                                                                            at (540) 536-1610.
                     Medical                             Banking/Money Management                   Veterans
                     Dental                              Documentation/Benefits                     Transportation
                     Housing                             Kids/Family Services                       Basic Needs
                     Employment                          Legal
2021 SPONSORSHIP SPONSORSHIP
DAY OF
Caring
AUDIENCE
1,000+ volunteer
participants including
United Way staff, corporate
and community partners
and more than 75 local
nonprofits.

                                DAY OF CARING
SEPTEMBER 15, 2021
When your company joins
the ranks of United Way’s
corporate partners and
supporters, it is aligned
with companies committed
to creating impact and          DAY OF CARING - SEPTEMBER 15TH, 2021
improving lives in the          Each year, United Ways across the country participate in a
communities in which its        nationwide day of service called Day of Caring. It’s the perfect
customers and employees         opportunity to roll up your sleeves and let your actions speak
live and work.                  louder than words. It’s the ideal way to show, by example, what it
                                means to LIVE UNITED.
United Way’s Day of Caring
sponsorship opportunities       VOLUNTEER
are strategically tied to our   United Way of Northern Shenandoah Valley coordinates
Impact areas of education,      hundreds of hands on projects for over a thousand volunteers on
financial stability and         Day of Caring. Become a sponsor and join together for a variety
health. Through this            of hand-on projects, ranging from gardening and landscaping to
approach, we connect            painting and cleaning.
your support to our work
to ensure more individuals
and families have access
                                BECOME A DAY OF CARING SPONSOR
                                Make a gift of support to take part in Day of Caring! United Way
to a quality education, a
                                sponsorship opportunities uniquely position your company
family-sustaining income,
                                as a community leader—engaging your customers, vendors,
good health and critical
                                employees and public alongside a recognizable and trusted
resources during times of
                                philanthropic brand. Select from one of our various levels of
crisis.
                                sponsorship or customize a package that aligns with your
                                corporate values.
                                                                                                   6
2021 SPONSORSHIP SPONSORSHIP
DAY OF
CARING SPONSORSHIPS

                      7
2021 SPONSORSHIP SPONSORSHIP
FREE PHOTOS
With Santa
AUDIENCE
More than 100 families,
300 children,
HOLIDAY  TITLEand more
                SPONSOR                                      HOT COCOA SPONSOR
than 25,000
$2,000 (One people  online
             Available)                                      $1,000 (One Available)
through photo  sharing.
• Event to be co-branded with your company’s                 • Hot Cocoa Station to be branded as “Hot
     name “Photos with Santa sponsored by                         Cocoa Sponsored by YOUR NAME”

                                     FREE PHOTOS WITH SANTA
 DECEMBER
     YOUR NAME” 2021                                         • Opportunity for up to 5 company employees
 At United    Way   of  Northern
• Opportunity for your company to host an                         to volunteer at event and Hot Cocoa Station
 Shenandoah       Valleyat the event
     outreach booth                                          • Opportunity to provide educational or
•we Opportunity
     strive to help  formake             HOLIDAY
                          company employees     to TITLE SPONSOR  collateral material as part of the activities for
 Christmas     magic
     volunteer at event  a reality       $1,000 (One Available)   families while they wait to see Santa
 for all  children,   no  matter
• Opportunity to provide educational or  •  Event to be   co-branded     with your company’s
                                                             • Logo placement         on United name
                                                                                                Way’s “Photos
                                                                                                       website with
 their  financial   situation.              Santa  sponsored
     collateral material as part of the activities for            by YOUR   NAME”
 Forfamilies
      many local
               while  families
                        they wait to see• Santa
                                            Opportunity forACTIVITY
                                                                your company    to host an outreach booth at the event
                                                                          SPONSOR
 that  fall within   the  ALICE®
• Logo placement on United Way’s         • Opportunity
                                            website        for$500
                                                                company
                                                                     (Threeemployees
                                                                             Available)to volunteer at event
 population,    a trip  to  go
• Logo placement on all printed material,•  Opportunity    to• Opportunity for uportocollateral
                                                               provide  educational       3 company material as part of
                                                                                                       employees
•meetYourSanta  and have
            company          a
                         mentioned          themedia
                                     in social  activities for families    whileatthey
                                                                  to volunteer         wait to see Santa
                                                                                    event
 professional
     promotions   photo    taken         •  Logo  placement      on United   Way’s   website
                                                             • Opportunity to provide educational or
•is simply   not a financial
     Opportunity     for you to provide• a branded
                                            Logo placement
                                                     gift        on all printed
                                                                  collateral    material
                                                                             material  as part of the activities for
 option.   This  is where    your        •  Opportunity
     or candy-cane to attendees that Santa could           for  you
                                                                  families while they waitgift
                                                                    to provide  a  branded       or candy-cane
                                                                                             to see  Santa       to
 company      and
     give children  United   Way            attendees   that   Santa  could  give  children
                                                             • Company name on United Way’s website
 come together to make it
 possible.                               HOT COCOA SPONSOR
                                         $500 (One Available)
 Thanks to the generous                  • Hot Cocoa Station to be branded as “Hot Cocoa Sponsored by YOUR
 support of sponsors, we’re                 NAME”
 able to create magical                  • Opportunity for up to five company employees to volunteer at event
 Christmas memories every                   and Hot Cocoa Station
 year through our Free                   • Opportunity to provide educational or collateral material as part of
 Photos with Santa event.                   the activities for families while they wait to see Santa
 We’re asking you to help                • Logo placement on United Way’s website
 us help even more children
 this year, and to share in              ACTIVITY SPONSOR
 our joy as we help families             $250 (Three Available)
 come together this holiday              • Opportunity for up to three company employees to volunteer at event
 season.                                 • Opportunity to provide educational or collateral material as part of
                                            the activities for families while they wait to see Santa
                                         • Company name on United Way’s website                                         8
2021 SPONSORSHIP SPONSORSHIP
UNITED WAY
Programs
      AND EVENTS
2021 SPONSORSHIP SPONSORSHIP
LEADER
                              BE A LEADER. MAKE THE LINK.
                              At United Way, we believe strongly in linking solid leaders to
                              opportunities to serve on boards of directors of our local non-profit

Link                          organizations. Participants enter the program with the heart and
                              passion to serve and exit the program armed with the expertise,
                              knowledge, and connections to lead.
AUDIENCE
Society of Emerging
Leaders members are           SPONSOR LEADER LINK
young professionals           Sponsorship Commitment: $1,000
committed to the future
of the Shenandoah Valley.     Set the stage for the next generation of thought leaders and
Our 140 members donate        philanthropists as they gather to solve the community’s toughest
their dollars to fund the     issues through innovation and teamwork. Help United Way NSV
work, their voices to build   expand personal and professional networks that build
awareness around our          Connections and advance the common good.
impact and their time to
volunteer in the community.   • Invitation for two age-eligible staff members to participate in
                                Leader Link ($500 value)
MAY 2021                      • Corporate recognition on United Way SEL landing page
By sponsoring Leader Link,    • Corporate logo on monthly e-newsletter to members
you will be investing in      • Corporate logo on all appropriate event signage
the future leaders in our     • Corporate logo on all training materials
community and signaling       • Corporate recognition on United Way’s Facebook
to others that your
organization is committed
to supporting those
entering the workforce with
leadership opportunities.
                                                                                                      10
HOUSING
Summit
AUDIENCE
The Summit welcomes an
intimate, engaged audience
of 100 area leaders
including executives,
practitioners, researchers,

                               HOUSING SUMMIT
educators, nonprofit
workers, healthcare
providers and government
                               Your sponsorship shows your commitment to improving the quality of life
officials.
                               for our community, as well as get your company’s name in front of industry
                               leaders from throughout the Shenandoah Valley.
MARCH 2021
Virtual Event                  TITLE SPONSOR - (SOLD)

Join the Housing               PLATINUM SPONSOR - $2,500
Coalition of the Northern      (One Available)
Shenandoah Valley for the      • Listed as Platinum sponsor on all promotions
chance to share knowledge      • Logo prominently displayed on all materials including the main logo
                                  image which be used on all promotional materials
and expertise on some of
                               • Opportunity for a 3 minute presentation and one promotional slide
the most important housing        during the summit.
topics of our time. The        • Company name and logo on electronic event program emailed to all
virtual format will allow us      attendees.
to bring in speakers from      • Full page advertisement in digital program.
                               • Verbal sponsor acknowledgment at the Summit.
all over our region to lead
                               • Recognition year round on Housing Coalition website (Housing Summit
us in important dialogue on       Page).
how we improve housing
conditions for those in our    GOLD SPONSOR - $1,000
community by addressing        (Three Available)
equity, policy and housing     • Listed as Gold sponsor on all promotions (logo placement is only
solutions.                         available where space is permitted)
                               • Company Name prominently displayed on promotional materials:
                               • Company name on electronic event program emailed to all attendees.
Sponsorships due               • Half Page Advertisement in digital program.
Februrary, 2021                • Verbal sponsor acknowledgment at the Summit.
                               • Recognition year round on Housing Coalition website.

                               HOUSING PARTNER - $500
                               (Unlimited Available)
                               • Listed as Housing Partner on: sponsor slide
                               • Company name on electronic event program emailed to all attendees.         11
                               • Verbal sponsor acknowledgment at the Summit.
ALICE
Awareness week
AUDIENCE
A diverse group of the local
population and beyond. The
ALICE Awareness Week
population covers a local
spectrum of area leaders

                               ALICE AWARENESS WEEK
and social media mavens.
The Poverty Simulation
that concludes ALICE
Awareness Week draws           Your sponsorship of ALICE Awareness week and the Poverty
area nonprofit employees,      Simulation shows your company’s support for our local
government workers,            community and the ALICE population. Make a sponsorship
teachers, students and         to show your support for the more than 40% of our local
more, reaching more than       population that are struggling every day.
3,000 on social media.
                               ALICE PROGRAM SPONSOR
NOVEMBER 2021                  Sponsorship Commitment: $500
                               (Two Available)
Support ALICE Awareness
Week, where participants       •   Logo representation on all ALICE Awareness Week materials
combine personal                   and promotions online and in print
challenges, fundraising,       •   Corporate recognition in Poverty Simulation press release and
advocacy and community             event announcement
conversations to help          •   Corporate logo on invitations to Poverty Simulation
their neighbors. It is about   •   Corporate logo on RSVP page for Poverty Simulation
harnessing the power of        •   Acknowledgment in event remarks by United Way
our community to make              representative
a difference. By stepping      •   Corporate recognition on select United Way social media
up to support ALICE, we            channels
can change the life of our     •   Opportunity to distribute branded gift to event attendees
neighbors.                         (sponsor provided) at the Poverty Simulation

                                                                                                   12
GIVING TUESDAY
Online Auction
AUDIENCE
The Giving Tuesday Online
Auction reaches the entire
Northern Shenandoah
Valley. Professionals, area
businesspeople and online

                              GIVING TUESDAY ONLINE AUCTION
shoppers take part in this
popular online event.

NOVEMBER 2021                 Your sponsorship can help ensure the success of the auction,
We rely heavily on the        underwriting any costs associated with the program. In 2020,
support of the community      more than $13,500 was raised through the initaitve. Help make
in order to continue to       that happen again by covering the event costs for the auction.
address the needs of the
community. Help United        AUCTION SPONSOR - $500
Way NSV reach goal by         •   Featured logo on the event flyer and announcement
sponsoring our auction!       •   Prominent logo placement on the auction website
                              •   Prominent logo placement on all auction communications
Please also consider          •   Prominent logo placement on the auction Facebook event
making a donation of an           and event picture
item or service that we can
auction off in the event!

In order to do this, we
are excited to introduce
our fourth annual Giving
Tuesday Charity Auction
(running Tuesday,
November 30th at Noon
through Friday, December
3rd at noon) to benefit
United Way NSV. Proceeds
from the auction will
benefit over 45 local
nonprofit organizations
who receive funding
through the United Way
Impact Grant Program.
                                                                                               13
UNITED WAY
Employee
         EVENTS
CUSTOMIZED
Volunteering
AUDIENCE
United Way’s Customized
Projects connect
professional teams, school
and church groups, and
entire organizations to

                                BUILD YOUR OWN VOLUNTEER PROJECT
meaningful volunteer work.
Each season, we’ll focus
on one area where they
                                Work with United Way to customize your volunteer experience.
can make a difference as a
                                Programs can be held on-site or out in the community. Pricing
volunteer.
                                for each program will be customized depending on supplies
                                needed and participation numbers.
LET US HELP YOU
DEVELOP A MEANINGFUL
EXPERIENCE                      ON-SITE VOLUNTEERING PROGRAM MENU
Group and corporate             MOBILE FEEDING VAN                  HYGIENE KITS
volunteer projects can          You can fight hunger and poverty    Everyone deserves the chance to
be tailored for the unique      by providing healthy lunches to     feel clean. Help meet the most
needs of your team’s size,      children during the summer. Start   basic needs of our neighbors
schedule, or interests.         with taking up a food collection,   experiencing homelessness.
                                pack meals and then deliver them
United Way NSV will work        to designated drop sites and
with you to determine what      meet the families you impact.
                                                                    BUILD YOUR OWN CARE KITS
your volunteer project                                              For many people, being asked for
needs are, determine                                                money by a person experiencing
what types of volunteer         PROJECT HOME SWEET HOME             homelessness is awkward and
projects are needed at local    Help stock apartments for new       uncomfortable. Empower your
nonprofits and assist in        residents placed through our        team to be able to support
implementing your project.      Valley Assistance Network with      our homeless neighbors by
                                basic home goods, and give          assembling Care Kits to be kept
Many groups find that           every new neighbor the chance to    in their purse or car, and given
volunteering together is a      create their Home Sweet Home.       out to provide substantive help to
great team-building activity,                                       those in need.
improves morale and helps       BACK TO SCHOOL KITS
meet an important need in       Give under-resourced students       POVERTY SIMULATION
our community.                  the tools they need to be           Hold a half-day immersion
                                successful in school and life.      experience to educate and
                                                                    invigorate your staff.    15
MOBILE
VAN
AUDIENCE
Your employees! Bring
assistance
HOLIDAY    programs
         TITLE        to
                SPONSOR                                     HOT COCOA SPONSOR
them at(One
$2,000  work!Available)                                     $1,000 (One Available)
• Event to be co-branded with your company’s • Hot Cocoa Station to be branded as “Hot
 ANYTIME
    name “Photos with Santa sponsored by                        Cocoa Sponsored by YOUR NAME”
 TheYOUR
      ValleyNAME”
               Assistance
•Network    (VAN) for
    Opportunity
 program    of  United   Way
                                     MOBILE VAN (VALLEY ASSISTANCE NETWORK)
                     is ayour company to host an
                                                            • Opportunity for up to 5 company employees
                                                                to volunteer at event and Hot Cocoa Station
    outreach booth at the event                             • Opportunity to provide educational or
 of Northern    Shenandoah
• Opportunity for company employees to  Bring Valley  Assistance    Network
                                                                collateral    to yourasbusiness
                                                                           material               foractivities
                                                                                         part of the  three hours
                                                                                                                for to
 Valley  created
    volunteer    atto  help
                    event               meet your employeesfamilies
                                                                  and help  them
                                                                          while    navigate
                                                                                 they wait toany
                                                                                              seeassistance
                                                                                                   Santa        programs
 families   navigate
• Opportunity to provide educational    they may
                                              or need. • Logo placement on United Way’s website
 community      resources    and
    collateral material as part of the activities for
 create  a path
    families      to financial
               while   they wait to seeYEAR-ROUND
                                          Santa          SUPPORT
                                                            ACTIVITY SPONSOR
 stability. In short,   we help
• Logo placement on United Way’s website$1,500  (four  visits over(Three
                                                            $500    a calendar    year)
                                                                           Available)
•working
    Logo families
            placement  move
                          on all printed• material,
                                            Three hours of• visitation  from for
                                                                Opportunity   twoup Valley Assistance
                                                                                      to 3 company      Network
                                                                                                     employees
 from  crisis  to stability.
• Your company mentioned in social          representatives,
                                              media           four  times in aatcalendar
                                                                to volunteer      event year, at your location
    promotions                          •   Priority access  to assistance   for  your employees
                                                            • Opportunity to provide                at Valley
                                                                                           educational  or Assistance
•TheOpportunity
      team has expert                       Networkgift
                    for you to provide a branded                collateral material as part of the activities for
 knowledge     in resources
    or candy-cane to attendees that Santa could                 families while they wait to see Santa
 andgive
      solutions
          children to help in           ON-SITE VISIT FROM        VAN
                                                            • Company      name on United Way’s website
 unique situations. When                $500 (Per visit)
 employees are stable                   • Three hours of visitation from two Valley Assistance Network
 and healthy, they work                     representatives at your location
 harder and have stronger               • Priority access to assistance for your employees at Valley Assistance
 performances on the job.                   Network

In the first two years of            DROP-IN VISIT FROM VAN
operation, VAN helped                $250 (Per visit)
more than 1,500 families             • One hour of visitation from two Valley Assistance Network
connect with medical                    representatives at your location
providers, housing services,
food, transportation,
counseling, and other
critical community
resources, to help improve
their lives.
                                                                                                                     16
United Way
2021 SPONSORSHIP
    OPPORTUNITIES

SPONSOR COMMITMENT FORM
329 North Cameron Street• Suite 201 • Winchester, VA • 540.536.1610

JOIN OUR FAMILY AT UNITEDWAYNSV.ORG

Name:_______________________________________________________________

Company Name:_____________________________________________________

Address:______________________________________________________________

City, State, Zip: _______________________________________________________

Phone:________________________________________________________________

Email:________________________________________________________________

Contact Person (if different):__________________________________________

Signature: ___________________________________________________________

(Please make checks payable to United Way of Northern Shenandoah Valley
or contact us if you would like to be invoiced)

To make a payment online, please visit: UnitedWayNSV.org/Donate and
specify the sponsorship information in the memo line.

Please contact United Way NSV to confirm individual event deadlines. All
sponsorship payments for 2021 events are due by June 30th, 2022.
Program                         Sponsorship Level             Amount
Project Connect                 Platinum                      $3,500
                                Gold                          $2,500
                                Silver                        $1,000
                                Bronze                        $500
                                Friend                        $100

Day of Caring                   Presenting                    $5,000
                                Platinum                      $2,500
                                Cornerstone                   $1,000
                                Project                       $500
                                T- shirt                      $250

Free Photos with Santa          Holiday Title Sponsor         $1,000
                                Hot Cocoa Sponsor             $500
                                Activity Sponsor              $250

Customized Volunteering         Contact UWNSV for a quote

Leader Link                     Leader Link Sponsor           $1,000

Annual Meeting                  Celebration Sponsor           $1,000

Housing Summit                  Title Sponsor                 --sold--
                                Platinum Sponsor              $2.500
                                Gold Sponsor                  $1,000
                                Housing Partner               $500

ALICE Awareness Week            ALICE Program Sponsor         $500

Giving Tuesday Online Auction   Auction Sponsor               $500

Mobile VAN                      Year-Round Support from VAN   $1,500
                                On-site visit from VAN        $500
                                Drop-in visit from VAN        $250
                                                                         Total:
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