2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...

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2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...
2021 VIRTUAL SPONSORSHIP OPPORTUNITIES
                        THANKSGIVING WEEKEND
             Thursday, November 25, 2021 - Sunday, November 28, 2021

                  THE 15TH ANNUAL

YOUR WAY
2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...
OUR MISSION
Martha’s is a safe, welcoming environment for impoverished and
homeless families, children, and individuals, providing a proven robust
selection of housing, education, and support services so that they are
empowered to transform their lives with dignity. Martha’s collaborates
and partners with other organizations and agencies to leverage
resources and fill gaps to ensure the effectiveness and long-term
sustainability of the organization and to break the cycle of poverty for
the people we serve.

WHAT WE DO
Martha's Village & Kitchen is the leading provider of homeless services
in the Coachella Valley and Riverside County. We have been serving
homeless and impoverished families, adults, and children in the
Coachella Valley since 1990. What started as a simple soup kitchen
has grown into a one-stop site in Indio providing comprehensive
services.

Today, from our campus in Indio, CA, Martha's Village offers unique,
life-changing programs based on the nationally recognized "continuum
of care model" breaking the cycle of homelessness. Through this
gateway to hope, people regain their lives, becoming responsible, self-
sufficient, and productive citizens while passing on their newfound
independence and life skills to their children and families.

Changing one person's life changes generations of lives!
2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...
THE EVENT
The annual Thanksgiving Day 5K benefiting Martha’s Village & Kitchen is
one of the Coachella Valley’s most anticipated events. It typically draws
over 4,000 people, including participants, volunteers, and spectators.
This family-friendly and pet-friendly event brings together our community
to support Martha’s mission against homelessness. This year, you have
the opportunity to participate either virtually or in person, but the mission
remains the same.

The funds that are raised stay locally in the community to help break the
cycle of poverty. Your sponsorship is a direct investment into our
community and Martha's life-changing programs. With your generous gift
of virtual sponsorship, we will celebrate your support by giving your
company recognition during the entire Thanksgiving weekend.

Join us for the "5K Your Way" Thanksgiving weekend!
 Race together virtually while apart, and take action
against food insecurity and homelessness in the
Coachella Valley.
2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...
PREMIUM SPONSOR LEVELS
Champion: $25,000                                Trailblazer: $10,000
 Preferred promotional media perks for radio       Company logo placement on Packet Pick-
 and television                                    Up Event Signage (Virtual participants
 Company logo and name placement on In-            pick up their event packets in person.)
 Person Packet Pick-Up Event Signage               Preferred placement of logo and name on
 (Virtual participants pick up their event         Virtual 5K website
 packets in person.)                               Placement on 5K Virtual website's
 Prominent placement of logo and name on           sponsor page
 Virtual 5K website                                Placement of logo and name on Martha's
 Fixed logo and name display on Virtual 5K         Village & Kitchen's main website,
 website's sales page
                                                   MarthasVillage.org
 Fixed logo and name displayed on Virtual 5K
                                                   20 Customized social media posts before
 website's registration page
                                                   and after event
 Fixed logo and display on Virtual 5K
                                                   10 Featured Sponsor Facebook Live
 website's thank you page
                                                   Events on MVK’s Facebook page with
 Fixed logo and display on Virtual 5K
 website's sponsor page                            over 10,000 engaged, regional followers
 Prominent logo and name placement on main         10 Featured Sponsor Instagram Live
 Martha’s Village website, MarthasVillage.org      Events on MVK’s Instagram feed with
 Inclusion on Virtual 5K website slider on the     over 10,000 engaged, regional followers
 homepage of MarthasVillage.org                    Company featured in Martha’s Village &
 25 Customized social media posts before           Kitchen's newsletter, the Village Voice, in
 and after event                                   either the October or November Issue
 15 Featured Sponsor Facebook Live Events          Complimentary 5K entries (15)
 on MVK’s Facebook page with over 10,000           In-person delivery of sponsor's shirts and
 engaged, regional followers                       swag to main office or other specified
 15 Featured Sponsor Instagram Live Feeds          location two days before the event by
 Featured on MVK’s Instagram feed with over        MVK staff
 10,000 engaged, regional followers                Prominent placement of company logo on
 Company featured in Martha’s Village Voice        all official race t-shirts
 in either the October or November Issue           Opportunity to include Ad/Coupon in
 Complimentary 5K entries (25)                     virtual race goody bags (emailed to all
 In-person delivery of sponsor's shirts and
                                                   participants)
 swag to main office or other specified
 location two days before the event by MVK
 staff
 Prominent placement of company logo on all
 official race t-shirts
 Opportunity to include Ad/Coupon in virtual
 race goody bags (emailed to all participants)
2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...
SPONSOR LEVELS
 Platinum: $5,000                                      Gold: $2,500
 Company logo and name placement on In-                  Preferred placement of logo and name on
 Person Packet Pick-Up Event Signage                     Virtual 5K website
 (Virtual participants pick up their event               Preferred placement of logo and name on
 packets in person.)                                     Martha's Village & Kitchen's main website,
 Preferred placement of logo and name on                 MarthasVillage.org
 Virtual 5K website                                      10 Customized social media posts before
 Preferred placement of logo and name on                 and after event
 Martha's Village & Kitchen's main website,              5 Featured Sponsor Facebook Live Events
 MarthasVillage.org                                      on MVK’s Facebook page with over 10,000
 15 Customized social media posts before                 engaged, regional followers
 and after event                                         Company mention in Martha’s Village Voice
 7 Featured Sponsor Facebook Live Events                 in either the October or November Issue
 on MVK’s Facebook page with over 10,000                 Complimentary 5K entries (7)
 engaged, regional followers                             Preferred placement of company logo on all
 Company featured in Martha’s Village Voice              official race t-shirts
 in either the October or November Issue                 Opportunity to include Ad/Coupon in virtual
 Complimentary 5K entries (10)                           race goody bags (emailed to all participants)
 Preferred placement of company logo on all
 official race t-shirts
 Opportunity to include Ad/Coupon in virtual
 race goody bags (emailed to all participants)

 Silver: $1,000
 Preferred placement of company logo and name on Virtual 5K website
 Preferred placement of company logo on Martha’s Village & Kitchen's main website,
 MarthasVillage.org
 5 Social media mentions before and after event
 3 Featured Sponsor Facebook Live Events on MVK’s Facebook page
 Complimentary 5K entries (4)
 Preferred placement of company logo on all official race t-shirts
 Opportunity to include Ad/Coupon in virtual race goody bags (emailed to all participants)

     YOUR WAY
2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...
The Martha's Village & Kitchen
 Thanksgiving Day 5K offers a unique
opportunity to grow your business with
   exposure through the event and
 engagement with the community. Be
 associated with the largest 5K in the
          Coachella Valley,
  and make a positive difference in
       the fight against poverty.
2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...
VIRTUAL SPONSORSHIPS
                                                                                              Sponsorship Levels

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Preferred promotional media for radio and television

Fixed logo and name display on Virtual 5K website's sales page

Fixed logo and name display on Virtual 5K's website's registration page
Fixed logo and name display on Virtual 5K's website's thank you page

Inclusion on Virtual 5K website slider on the homepage of marthasvillage.org
Featured Sponsor Instagram Lives on MVK's feed with over 10,000 followers         15              10
Fixed logo and name display on Virtual 5K website's sponsor page

In-person delivery of sponsor's shirts/swag to main office
Company logo & name placement on in-person packet pick up signage

Company featured in MVK's Village Voice Newsletter in Oct. or Nov.
                                                                  (emailed to
Opportunity to include Ad/Coupon in virtual race goody bags       participants)

Customized social media posts before and after the event                          25            20          15            10           5
Complimentary 5K entries
                                                                                  25            15           10              7         4

Featured Sponsor Facebook Live Events on MVK's Facebook page                      15            10            7               5        3

Placement of company logo on all official race shirts                             Prominent    Prominent    Preferred   Preferred   Preferred

Placement of logo and company name on main MVK website                            Prominent    Preferred    Preferred   Preferred   Preferred
Placement of logo and company name on Virtual 5K website                          Prominent     Preferred   Preferred   Preferred   Preferred
2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...
Be a part of something special and partner with us by serving as a
Virtual Race Sponsor. When you sponsor the Martha's Village & Kitchen
      Thanksgiving Day 5K, your company receives the following
                            opportunities:

    Market directly to a well-defined target audience (Entertaining
    over 5,000 people, including participants, volunteers, and
    spectators)

    Reach thousands of potential patrons before, during, and after
    the race for pennies a person

    Have the opportunity to showcase and/or advertise your
    product(s) the days before and the morning of the race (the
    event is four weeks before Christmas)

    Increase visibility and enhance customer loyalty

    Demonstrate commitment to social responsibility and
    strengthening our community

    Encourage increased physical activity for individuals and
    families

    Affiliate with reputable, local businesses and organizations
    through a family and friends-centered event
2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...
55% are female
45% are male
47% are age 36 - 65
22% are age 18 - 35
21% are under 18 years old
10% are over 65 years old
2021 VIRTUAL SPONSORSHIP OPPORTUNITIES - THE 15TH ANNUAL THANKSGIVING WEEKEND - Martha's ...
The Martha's Village & Kitchen Thanksgiving Day
     5K's success is made possible by our sponsors.
     Thank you for your participation as a key partner
     in one of the area’s premier food insecurity
     awareness and fundraising events. Your exposure
     is tied to the largest race in the Coachella Valley.

YOUR WAY
PLEASE CHECK YOUR VIRTUAL
     SPONSORSHIP LEVEL:
      Champion Sponsor                $25,000          To ensure your company logo is included in
                                                       applicable promotional materials, sponsorships
      Trailblazer Sponsor             $10,000          must be confirmed by the associated deadline.
      Platinum Sponsor                $ 5,000          Sponsors must submit electronic logos in PNG,
                                                       JPEG, or .AI format for color or black and
      Gold Sponsor                    $ 2,500          white. (JPEGS at a minimal 300 dpi at actual
                                                       size)
      Silver Sponsor                  $ 1,000

      Other:____________
                                                       ARTWORK/LOGOS FOR T-SHIRTS DUE BY:
                                                       September 1, 2021
 Main Contact
 Name____________________________________              ARTWORK/LOGOS FOR SIGNAGE DUE BY:
                                                       November 1, 2021
 Company__________________Title___________
 Address__________________________________             PROMOTIONAL MATERIALS FOR
                                                       PARTICIPANT GOODY BAGS ARE DUE BY:
 City_________________State_______Zip_______
                                                       November 1, 2021
 Phone____________ext.______Fax____________
 Email_____________________________________

Payment
Payment is due immediately to secure sponsorship       MARTHA'S VILLAGE & KITCHEN TAX
PAYABLE TO MARTHA’S VILLAGE & KITCHEN, INC.            IDENTIFICATION NUMBER: 33-0777892
Check memo: Thanksgiving Day 5K 2021

    Check enclosed              Please invoice me

                                                       MAILING ADDRESS:
    Please charge $____________to my credit card
                                                       Martha’s Village & Kitchen
                        Master Card         Amex       83791 Date Avenue
                                                       Indio, CA 92201
                         Visa               Discover

Credit card info (as it appears on card)
                                                       QUESTIONS?
Name____________________________________               Contact: Kathy Lambert, Sr. Manager of
Card #___________________________________              Marketing and Events
                                                       Phone: (760) 347-4741 ext. 137
Exp Date ________________CVV_____________
                                                       Email: KLambert@marthasvillage.org

Signature_________________________________
TERMS & CONDITIONS
Term: This Agreement shall be effective from the date first set forth at the signature of the agreement, through the Martha’s Village &
Kitchen’s THANKSGIVING DAY 5K completion at the end of the day November 25, 2021.

Event Date: The Martha’s Village & Kitchen THANKSGIVING DAY 5K will be held rain or shine on November 25, 2021.

MVK Licensed Marks: Martha’s Village & Kitchen’s THANKSGIVING DAY 5K will grant the Sponsor a limited, non-exclusive sub-license
to use the MVK THANKSGIVING DAY 5K name and logo solely to promote THANKSGIVING DAY 5K and related events during the term of
this Agreement. Sponsor shall not sub-license or transfer the use of the “Name or Logo” to any person or entity without the prior written
consent of MVK THANKSGIVING DAY 5K. The sponsor will present THANKSGIVING DAY 5K, for its approval, any item or material that
uses or refers to the MVK THANKSGIVING DAY 5K-related events.

Sponsor Licensed Marks: Sponsor grants, a limited, non-exclusive license to MVK THANKSGIVING DAY 5K to use Sponsor’s name,
logo, service marks, and trademarks solely for the purpose of including Sponsor in listings and descriptions of the MVK
THANKSGIVING DAY 5K sponsors during the Term of This Agreement. MVK THANKSGIVING DAY 5K, shall not sub-license, transfer
or assign the use of the Sponsor Licensed Marks to any person or entity without the prior consent of Sponsor.

Sponsor/Benefits Payment: Sponsor shall receive the Sponsor benefits set forth in this brochure as part of this Agreement.
Sponsor shall pay its CASH SPONSORSHIP DONATION DUE AT TIME OF CONTRACT SIGNING. Failure to pay any portion of the
sponsorship donation on or before the due date shall result in the forfeiture of the Sponsor’s sponsorship rights. Martha’s Village &
Kitchen’s THANKSGIVING DAY 5K requires sponsors to provide written documentation to support the value of in-kind donation
prior to accepting such donations as credit towards Sponsor’s sponsorship donation.

Martha’s Village & Kitchen’s THANKSGIVING DAY 5K Cancellation: Neither Sponsor nor MVK THANKSGIVING DAY 5K shall be
responsible for damages that result in delays or postponements of the MVK THANKSGIVING DAY 5K due to circumstances beyond
their reasonable control. In the event that the MVK THANKSGIVING DAY 5K does not take place, Sponsor’s sponsorship fee as set
forth above shall be treated as a donation to Martha’s Village & Kitchen and shall not be refunded.

Relationship Entire Agreement: The parties in this agreement have no legal relationship other than as contracting parties to this
Agreement. This Agreement represents the entire agreement between parties and supersedes any prior understandings or
agreements.

Indemnity: Each party agrees to indemnify and hold harmless from/against any and all expenses, including reasonable attorney’s fees,
that the other party incurs by reason of any claim arising out of the indemnifying party’s negligence, intentional misconduct,
performance, or failure to perform pursuant to this Agreement, or any service or product sold or provided by the indemnifying party in
connection with the event. All individuals provided by or associated with Sponsor who perform services at the event shall perform such
services at the direction of, under the supervision and control of, and for the benefit of the Sponsor. Such individuals shall not perform
such services on behalf of the MVK THANKSGIVING DAY 5K and shall not be agents or representatives of MVK THANKSGIVING DAY
5K. Sponsor shall be responsible, as between Sponsor and MVK THANKSGIVING DAY 5K, for any injuries or damages caused by or to
said individuals.

Artwork Deadline For T-Shirts: Sponsor’s logo in a high-resolution .eps or .ai file format must be received by Martha’s Village &
Kitchen no later than September 1, 2021, to ensure inclusion on the THANKSGIVING DAY 5K participant t-shirts. The sponsor
understands that logo artwork submitted after September 1, 2021, is not guaranteed to be included.
________Sponsor Initials

Artwork Deadline For Event Signage: The sponsor’s logo in a high-resolution .eps or .ai file format must be received by Martha’s
Village & Kitchen no later than by November 1, 2021, to ensure inclusion on THANKSGIVING DAY 5K event signage if applicable per
the Sponsor Benefits detailed per each level of sponsorship. The sponsor understands that logo artwork submitted after November 1,
2021 is not guaranteed to be included.
________Sponsor Initials

Promotional Materials Deadline For Participant Goody Bags: Sponsor’s promotional materials must be received by Martha’s Village &
Kitchen no later than by November 1, 2021, to ensure inclusion in THANKSGIVING DAY 5K participant goody bags. The sponsor
understands that promotional materials submitted after November 1, 2021, are not guaranteed to be included.
________Sponsor Initials

Governing Law: This agreement shall be governed by the laws of the State of California.

                                            Signature                                               Print Name                   Date

              Martha’s Village & Kitchen is a 501(c)(3) nonprofit public benefit corporation. Tax Identification #: 33-0777892
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