29 30.10.2018 Berlin - ACTIVE SOURCING - RECRUITMENT ANALYTICS - www.socialrecruitingdays.de - Social Recruiting Days

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29 30.10.2018 Berlin - ACTIVE SOURCING - RECRUITMENT ANALYTICS - www.socialrecruitingdays.de - Social Recruiting Days
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                                                                A N A LY TI C S      R AN DI
                                                                                             NG
                                                       M E N  T              Y E R B
                                                RU I T                 PLO
                                C I N G — REC          C T I O N — EM
                        E SOU
                              R                  TR A
               AC T I V          T  A L E N T AT
                            Y—
             AT E J OURNE
           D
CA N D I

            29. – 30.10.2018 Berlin
                           www.socialrecruitingdays.de
                                    #SRD18
29 30.10.2018 Berlin - ACTIVE SOURCING - RECRUITMENT ANALYTICS - www.socialrecruitingdays.de - Social Recruiting Days
Moderated by:

                                Dr. Katharina
                                Schiederig

2 Days
400+ Participants
45+ Speakers                                    Robindro Ullah

25+ Best Cases & Spotlights
15+ Interactive Formats
                                                                 3
R C I N G
                          T SOU
                                                                                                                                        DAY 1 15.40–16.20

    TA LE N
                                                                                DAY 1 14.00–15.30                                    MANUEL HEICHLINGER                   DAY 2 11.00–12.30                        DAY 2 13.30–14.10
                                                                                 SERGEJ ZIMPEL                                              LinkedIn                         MARTIN LEE                           IVAN STOJANOVIC
                                                                                  Prosiebensat1                               THE IMPORTANCE OF STORYTELLING             Brain Gain Resourcing                       Irish Recruiter
                                                                             SOURCING FOR BEGINNERS                           IN AN AI DRIVEN RECRUITING FUTURE      SOURCING INTERNATIONALLY             SOCIAL MEDIA SOURCING AUTOMATI-
                                                                                                                                                                                                            ON AND CANDIDATE NURTURING
                                      DAY 1 12.20–13.00
                                      DENIS DINKEVICH
                                            Preply
                               SOURCING AS A MINDSET AND WHY                                       DAY 1 14.50–15.30
            DAY 1 11.30–12.10
                                YOU SHOULD TREAT IT AS SUCH?      DAY 1 14.00–14.40                MARIAN JARZAK                                                                                                                 DAY 2 14.20–15.00
              MARTIN LEE                                                                                                                                 DAY 1 16.45–18.15                    DAY 2 11.00–12.30
                                                                 JOST SCHATZMANN                       Project A                                                                                                                IVAN STOJANOVIC
          Brain Gain Resourcing                                                                                                                  STEFAN GÖPPEL, JAN HAWLICZEK,        STEFAN GÖPPEL, JAN HAWLICZEK,
                                                                   XING E-Recruiting        SUPERCHARGE YOUR TALENTPOOL:                         TOBIAS ORTNER, KATHARINA SEIDL                                                    Irish Recruiter
    WHAT EVERYONE IN RECRUITMENT                                                                                                                                                      TOBIAS ORTNER, KATHARINA SEIDL
                                                                SMART RECRUITING IN A       HOW TO CONVINCE AND CONVERT                                    Sourcing Labs                        Sourcing Labs               DISCUSSION & BREAK OUT:
    NEEDS TO KNOW ABOUT SOURCING
                                                                MULTICHANNEL WORLD                   YOUR LEADS                                                                                                        SOCIAL MEDIA SOURCING AUTOMATION
                                                                                                                                                                                                                           AND CANDIDATE NURTURING

               T M E N T
           U I
                                                                           DAY 1 12.20–13.00                                        DAY 1 14.00–14.40

    R E A N A LY TI C S
       C R
                                                                         BASTIAN LEHMKUHL                                           DANNY HODGSON                                DAY 1 15.40–16.20                                DAY 2 13.30–14.10
                                                                            Deutsche Bahn                                                Foresight
                                                                                                                                                                                  MICHAEL LAZIK                                   MATEJ MATOLIN
                                                                STOP WASTING YOUR BUDGETS ! A BRIEF                          THE WAY ORGANISATIONS RECRUIT                        SmartRecruiters                                       STRV
                                                                GUIDE TO A DATA DRIVEN MINDSET IN HR                                   IS BROKEN.                         AI-SUPPORTED RECRUITING: HYPE                     AUTOMATE RELATIONSHIP BUIL-
                                                                                                                                                                               OR A NEW STANDARD?                              DING WITH CANDIDATES

                                                                                                     DAY 1 11.30–12.10
                                                                                                        HUNG LEE                                          DAY 1 14.50–15.30                              DAY 2 11.00–11.40
                                                DAY 1 11.30–12.10                                      Workshape.io                                                                                     MATHILDE CABENDA
                                                                                                                                                            RENÉ BOLIER
                                                 SÖREN WINTER                                 WHAT I LEARN‘T FROM SENDING                                                                                   Zeit Online
                                                     Zalando                                                                                                  OnRecruit
                                                                                                     250,000 E-MAILS                                HOW CAN YOUR DATA HELP YOU                     WHAT‘S THE MENTALITY OF THE
                                    HOW BUSINESS INTELLIGENCE SOLUTIONS CAN                                                                        IMPROVE EVERY STEP OF EVERY                    YOUNGSTERS OF TOMORROW? HOW
                                    ENABLE ADVANCED RECRUITMENT ANALYTICS                                                                         INDIVIDUAL CANDIDATE JOURNEY?                    TO AUTOMATICALLY TRANSLATE

       L E N T
    TA ACTIO N & N E Y
                                                                                          DAY 1 12.20–13.00                                                                                 DAY 1 15.40–16.20                        DAY 1 16.45–18.15
                                                                                          MARIUS LUTHER                             DAY 1 14.50–15.30                                        TANJA REILLY                            JESSICA HAYES
                                                                                              HeyJobs                                 STEVE WARD                                                EcoVadis                              McCann London

    AT TRIDATE JOU R
                                                                                           GGOOGLE JOBS                               Candidate.ID                           SALES MEETS RECRUITING - NEW OPPORTUNITIES FOR    CREATING A PLAN TO DEVELOP
                                                                                     – FINALLY OR WHAT NEXT?                 TALENT ATTRACTION FOR UNSEXY                              SUSTAINABLE RECRUITMENT                   YOUR EMPLOYER BRAND
                                                                                                                                        BRANDS

    CA N D
                                                                                                                                                          DAY 1 15.40–16.20
                                                                                                     DAY 1 14.00–14.40                                   DAVE HAZLEHURST                                        DAY 2 13.30–14.10
                                                        DAY 1 11.30–12.10                         WILLIAM BIAGIO OTERO                                        Ph.Creative                                      DAVE HAZLEHURST
                                                         LANA WITTIG                                     Monster                                    HUMAN CONNECTIONS = CHAPTER                                    Ph.Creative
                                                            Edition F                             HR GOES MARKETING –                                      1: CANDIDATES                                          WORKSHOP:
                                                THE CLASSIC JOB ADVERTISEMENT                  RECRUITMENT MARKETING FOR                                                                                      HUMAN CONNECTIONS
                                                HAS WORN-OUT - HOW FEMALE REC-                COMPANIES WHO WANT TO BE ONE
                                                     RUITMENT WORKS NOW                                STEP AHEAD

                                                                   DAY 1 16.45–18.15                                                                                                                   DAY 2 13.30–14.10
                                                                    CINDY RUBBENS                                                                                                                     CLEMENS DITTRICH

    RE MIX
                                                                      Marley Spoon                                                      DAY 2 11.00–11.40                                                   Truffls
                                                          NO HR IS THE NEW HR OR DECODING                                              BAS VAN DE HATERD
                                                                                                                                                                                                  COMMUNICATION AT EYE LEVEL
                                                          HIRING - WHY MANAGERS WANT TO
                                                                                                                                   RECRUITMENT-ALLROUNDER &
                                                         OWN RECRUITMENT AT MARLEY SPOON
                                                                                                                                            AUTHOR
                                                                                                                                         BEYOND THE CV
                                  DAY 1 16.45–18.15
                          SASCHA BARON & JAN WILLAND                                             DAY 1 16.45–18.15                                                       DAY 2 11.50–12.30                                       DAY 2 14.20–15.00
                           dreilandmedien & menschmark                                   VOJTECH DLOUHY & VIKTOR KUSTEIN                                                 CARL HOFFMANN                                             NINA DIERCKS
                                                                                                     feedyou                                                                 Talentry                                           Anwaltskanzlei Diercks
                           STORYTELLING IN EMPLOYER
                                                                                        ROCKET LAUNCH OF YOUR HR CHATBOT                                          FUTURE OF TALENT ACQUISITION:                            FOLLOW UP: GDPR IS HERE - WHAT
                                    BRANDING
                                                                                                                                                                   RECRUTING GOES MARKETING &                                          NOW?
                                                                                                                                                                              SALES

4                             Day 1, 29. October 2018                                                                                                             Day 2, 30. October 2018                                                              5
y n otes
 Ke 1
  y
                                                                      15:10–15:40

Da                            10:45–11:15
                                                                      HOW TO FIND THE
                                                                      WRONG EMPLO-
                                                                      YEES, FOR SURE!

                              PROFILING PEOPLE

                                                                      For more than 50 years there has
                                                                      been research on recruitment.
                                                                      There are more than 800 scientific
     SUZANNE GRIEGER-LANGER                                           publications each year, of which
     Profiler
     & Bestseller Author                                              nothing is known in practice. This    PROF. DR. UWE KANNING
                                Who does one have to deal with?                                             Economic Psychology Pro-
                                                                      keynote clarifies classical and mo-   fessor, Author, Publisher
                                Success is and remains personal,                                            Hochschule Osnabrück
                                                                      dern myths around recruiting.
                                so Profiler Suzanne separates the

                                                                                                        2
                                wheat from the chaff. It‘s about

                                                                                                    Day
                                seeing through phony people,
                                exposing stiffs, and removing psy-
                                chopaths. Why? To find real perfor-
                                mers and bind them permanently!
                                                                                        eynote
 6                                                                                                                                      7
o   ld?
                                                                                                                                                                                                            to Be S
               Day 1 :15                                                                                                                                                          e c ruiters
                                                                                                                                                                                              S o on
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                                                                                                                                                                  vs. Mac
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                                                                                                                                                            IN THE BOXING RING

                                                                                                                                                                                           JUBIN HONARFAR
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                                                                                                            B Y:
                                                                                                   R AT E D        S BE RG
                                                                                                                             E R,
                                                                                              MODE         N Z E N                                                                         KERSTIN WAGNER                     Do you want to join the experts
                                                                                                     EL LA
                                                                                              MICHA                                 hn                                                     Leiterin Personalgewinnung,        in the boxing ring? Send us an
                                                                                                     s                      c he Ba
                                                                                              Siemen        A N N , De ut s                                                                Deutsche Bahn
                                                                                                     LE HM                                                                                                                    E-Mail(assal.azodi@quadiga.eu)
                                                                                              & TINA

8   www.socialrecruitingdays.de                                                                                                                  #SRD18      www.socialrecruitingdays.de                                                              #SRD18    9
peake rs                                                   Day 1 11.30 — 12.10 Uhr englisch

S
                                                            SÖREN WINTER, Head of Central
                                                            Recruitment, Zalando                                 Day 1 11.30 — 12.10 englisch                          Day 1 14.00 — 15.30 german
                                G AUS                       How Business
                         AUSZUROGRAMM                                                                            HUNG LEE, Founder & CEO,                              SERGEJ ZIMPEL, Senior Recruiter,
                         DE M P
                                                            Intelligence                                         WorkShape.io                                          ProSiebenSat.1
     Day 1 11.30 — 12.10 englisch                           Solutions can enable                                 What I learn‘t from                                   Sourcing for                            I NTE
                                                                                                                                                                                                                     R AK T

     MARTIN LEE, Partner,                                   advanced recruitment                                 sending 250,000                                       Beginners
                                                                                                                                                                                                                            IV

     Brain Gain Resourcing
                                                            analytics                                            E-Mails     INTER
                                                                                                                                   AK TIV                              Times in which „post & pray“ led to the right
                                                                                                                                                                       candidates is long gone, in most areas. But
    What everyone                                                                                                Hung will talk about his experiences, learnings,      how do I find the right candidates and how do I
                                                            Most Applicant Tracking systems have limited         and improvements. The author of one of the            approach them in a targeted and efficient way?
    in recruitment                                          functionalities when it comes to advanced rec-       widest reaching newsletters on recruiting             In addition to classic tools like XING and Linke-
                                                            ruitment analytics. In this presentation, Soeren     knows what he‘s talking about. Check out his          dIn, Sergej will also explore alternative platfoms
    needs  EE
              to know about                                 will present how Business Intelligence Solutions     newsletter „Recruiting Brainfood“
         SS                                                 can enable companies to create deep insights
BES sourcing
   T CCAA
                                                            and live analytics capabilities. He will also show
                                                                                                                 Day 1 12.20 — 13.00 englisch
                                                            how Zalando has improved their advanced rec-
     With the emergence of tools and platforms              ruitment analytics using a BI solution.
                                                                                                                 DENIS DINKEVICH,
     available to all recruiters there is fierce competi-                                                                                                 IMPUL
                                                                                                                                                                S      Day 1 12.20 — 13.00 englisch
     tion to find and attract the best talent. However                                           BEST
                                                                                                      CCA
                                                                                                                 Full-Stack Recruiter, Preply
                                                                                                        ASSEE
     many people and companies source the same                                                                                                                         BASTIAN LEHMKUHL,
     way, finding the same people and sending the                                                                Sourcing as                                           Personnel Marketing,
     same messages.
     In this session Martin will show best practices                                                             a mindset                                             Deutsche Bahn
     in how to dig deeper and find talent that others
     won’t. Even with free accounts this can be done                                                             and why you                                           Stop wasting
     with the techniques shown and across different
     markets and geographies.                                                                                    should treat it as                                    your budgets !
                                                                                                                 such?                                                 A brief guide to a data
     Day 1 11.30 — 12.10 german
                                                                                                                 Many people try to convince you that sourcing         driven mindset in HR
                                                                                                                 will disappear cause they can sell you the pro-
     LANA WITTIG, Head of Corporate Partnerships, Edition                         F
                                                                                  IMPUL
                                                                                        S
                                                                                                                 duct that is smarter than you, and that‘s ok.
                                                                                                                                                                       With an increasing number of conventional
                                                                                                                                                                       and unconventional ways to advertise your va-
                                                                                                                 Other try to rename somehow what we do just
     The Classic Job Advertisement Has Worn-Out                                                                  to appear different, and that‘s fine too. Why?
                                                                                                                                                                       cancies, it’s becoming crucial that HR shed its
                                                                                                                                                                       normal “gut feeling” and move toward a more
                                                                                                                 Because while the nature of how we find, iden-
     — How Female Recruitment Works Now                                                                          tify, and engage our talent is continuously evol-
                                                                                                                                                                       goal-oriented view of marketing. Together we’ll
                                                                                                                                                                       discover the surprisingly simple steps to asking
                                                                                                                 ving, sourcing in the hiring process remains
                                                                                                                                                                       the right questions and how to evaluate our
     How can companies convince top female talents to become their employee and reach them in                    critical. Sourcers are not junior recruiters! Sour-
                                                                                                                                                                       success.
     times when they are not even actively looking for a job? Authentic and emotional content on the             cing is a mindset, it is in a class alone and unde-
     right channels and career communities make it possible to be remembered as an attractive emplo-             fined by any other within. And while it may have
     yer: A presentation on the best strategies for addressing female talents with the help of content and       overlap with traditional recruiting, they are not                IMP
                                                                                                                                                                                      U LS
     social networks and why classic job advertisements are no longer suitable for female recruitment.           one and the same.

10    www.socialrecruitingdays.de                                                                     #SRD18      www.socialrecruitingdays.de                                                                    #SRD18     11
Day 1 14.50 — 15.30 englisch                  AASS
                                                                                                                                                                  EE
                                                                                                                                                      E SSTTCC
                                                                                                                                                    BB E
                                                                                                                STEVE WARD, Head of Agency                             Day 1 15.40 — 16.20 englisch
     Day 1 12.20 — 13.00 german
                                                                                                                Solutions, Candidate.ID
     MARIUS LUTHER, Founder & CEO, HeyJobs                                                                                                                             TANJA REILLY, Account Executive
                                                                                                                Talent                                                 Germany, EcoVadis
     Google Jobs - Finally or What Next?                                                                        Attraction for                                         Sales Meets
     Google Jobs is already live in the US and many other countries. It is funda-
     mentally changing the recruiting market for active candidates. Job boards
                                                                                                                Unsexy Brands                                          Recruiting
     are dying. Optimized employers are gaining and passive candidates are be-                                  Nobody talks about the unsexy brands. Em-
     coming more important. In this session you will learn: what Google Jobs is,                                ployer Brand stories are commonly associated           – New
     how it works, and what Germany‘s best recruiters do.                                                       with imagery and video content exhibiting cool

                                                                             SSEE
                                                                                                                workspaces, prominent brands, fussball tab-            Opportunities for
                                                                                                                les, high fives and eye-catching aesthetics. But
                                                                   STT
                                                               BBEES
                                                                         CCAA
                                                                                                                what about the unsexy brands? What about the           Sustainable
     Day 1 14.00 — 14.40 german                                                                                 company with not so many people, very little
                                                                                                                money to play with, positioned in B2B, that no-        Recruitment
     JOST SCHATZMANN,                                                                                           one really knows about? How do they compete
     Vice President Product,                                                                                    for talent with all those big names that each as-      Digitalization and the growing shortage of
     XING E-Recruiting                                                                                          piring professional wants to work for?                 skilled labor are leading to a change of roles in
                                                                                                                Steve will talk about some of his work with the        recruitment. The applicants are not standing
     Smart Recrui-                                                                                              underdogs in the talent attraction race, who           in line anymore. Companies need to promote
                                                                                                                don’t have the prominent brands, and certainly         themselves and sell themselves to attract
     ting in A Multichannel                                                                                     not the prominent budget - and how they can            suitable candidates. The recruiter is becoming
                                                                                                                use people, social media, digital assets and           the key person - the salesperson. This session
     World                                                                                                      emerging technology, to zone in on the right           deals with the following questions: How do rec-
     In a highly competitive candidate market, rec-     Day 1 14.00 — 14.40 englisch                            people, the right messages and draw quality ap-        ruiting and sales fit together, and how can sa-
     ruiters are looking for smart solutions to iden-                                                           plications from people with longevity.                 les skills be used successfully in recruitment?
     tify suitable candidates. Many companies use       DANNY HODGSON, Co-Founder,
                                                                                                                                                                                                                     S
     the potential of social (business) networks, but   Foresight                                                                                                                                              IMPUL
     treat active and passive sourcing and employer
     branding as independant diciplines. The effi-
     cient use of these and other recruiting channels
                                                        The way organi-                                         Day 1 14.00 — 14.40 german
     can be improved by the integrated use and con-
     sideration of meaningful KPIs.
                                                        sations recruit                                         WILLIAM BIAGIO OTERO,

                                              SSEE
                                                        is broken                                               Consultant Employer Branding & HR Marketing, Monster
                                    BES
                                        T CCAA
                                                        ...meaning long time to hire, lower quality candi-
                                                                                                                HR Goes Marketing — Recruitment
                                                        dates, costly recruitment campaigns etc Danny
                                                        will show you why, what impact this is having on
                                                                                                                Marketing for Companies Who Want
                                                        your business and more importantly how to fix
                                                        it. Danny is the co-founder of Foresight which is
                                                                                                                to Be One Step Ahead
                                                        the first and only platform that delivers a tacti-      The job market is changing and companies need to leave their comfort zone to attract potential
                                                        cal hiring plan allowing organisations of any           talents. The classic „post & pray“ concept, with standard ads, has nearly been worn-out. In the war
                                                        size or scale to finally become proactive.              for talent, companies need to invest in their employer branding, be brave, try out new things, and
                                                                                                                know where their target groups are in times of digitalization.
                                                                                        BE
                                                                                    & I N S T CAS                                                                                    BES
                                                                                         TE R                                                                                            T CCA
                                                                                              AK T E                                                                                         ASSEE
                                                                                                  IV

12    www.socialrecruitingdays.de                                                                      #SRD18    www.socialrecruitingdays.de                                                                   #SRD18      13
Day 1 14.50 — 15.30 englisch                                                                               Day 1 15.40 — 16.20 englisch
     MARIAN JARZAK, Employer Brand                                                                              MANUEL HEICHLINGER, Senior Manager Talent Acquisition EMEA, LinkedIn
     Manager, Project A
                                                                                                                The importance of storytelling in an
     Supercharge                                                                                                AI driven recruiting future
     your Talent-
                                                                                                                Stories combine facts with emotion and can play a very important role in a world that overflows
     pool: How to                                                                                               with information to create impact and be memorable. Storytelling in talent acquisition is an extre-
                                                                                                                mely powerful tool to attract, engage and nurture talent for your organisation and sets you apart
     Convince and Convert                                                                                       from the competition. It makes the recruitment process human and helps candidates to connect
                                                                                                                with your organisation and its employees on a deeper level despite the introcuction of more auto-
     your Leads                                                                                                 mation and AI during the recruitment process. This session will explore how storytelling can be
                                                                                                                introduced into the recruitment process and showcases best practice examples.
     „Talent pool“ seems like a magic word: Everyo-
     ne is talking about building up talent pools to                                                                                                                                                         ASSEE
                                                                                                                                                                                                        TT CCA
     be able to recruit the right talents at the right                                           BE                                                                                               BBEESS
                                                                                             & I N S T CAS
     time. However, saving more and more candi-                                                   TE R
                                                                                                       AK T E
                                                                                                           IV
     date profiles makes your talent pool grow, but
     not it its greatest extent. This talk will show you   Day 1 14.50 — 15.30 englisch
     what we‘ve learned from Performance Marke-
     ting: how to engage hot leads to finally convince     RENÉ BOLIER, Co-Founder & CEO,
     & convert them.                                       OnRecruit                                                                                                 Day 2 11.50 — 12.30 german
                                                                                                                                                                                                                          SSEE
                                                                                                                                                                                                                    T CCAA

                                 ASSEE
                                                           How can your                                                                                              CARL HOFFMANN, Founder and                 BES

                            TT CCA
                                                                                                                                                                     CEO, Talentry
                      BBEESS
                                                           data help you
                                                                                                                Day 1 15.40 — 16.20 german
                                                           improve every                                                                                             Future of Talent
                                                                                                                MICHAEL LAZIK, VP
                                                           step of every                                        DACH, SmartRecruiters                                Acquisition:
                                                           individual candidate                                 AI-supported                                         Recruting Goes
                                                           journey?                                             Recruiting: Hype                                     Marketing & Sales
                                                           If you want to improve how well and fast you
                                                           recruit, you must find your golden combination
                                                                                                                or A New Standard?                                    In times of shortage of skilled employees, de-
                                                                                                                                                                     mographic change, and digital transformation
                                                           of human touch, technology, data and media. In       What opportunities and risks does the increa-        recruitment has to break new grounds. Carl
                                                           this talk René will focus on how you can gather      sed use of artificial intelligence in recruitment    Hoffmann sheds light on how companies can
                                                           and use data on the on- and offline candidate        include? Will recruitment become more fair?          use their own employees to build up an authen-
                                                           journey and how you can use this data to impro-      How does the role of recruiters change? What         tic employer brand, gain access to new talent
                                                           ve the candidate journey from a candidate, rec-      are the first experiences of using AI-based          pools, and win candidates through a marketing
                                                           ruiter and hiring manager/customer perspecti-        tools?                                               and sales-oriented approach.
                                                           ve. Don’t come to this session if you have no
                                                                                                                                         S
                                                           strong desire to improve how well and fast you                          IMPUL
                                                           can recruit at scale.

14    www.socialrecruitingdays.de                                                                      #SRD18    www.socialrecruitingdays.de                                                                    #SRD18      15
Day 1 16.45 — 18.15 german                                                                                   Day 2 11.00 — 11.40 englisch
     SASCHA BARON,
     Videojournalist &                                                                                            BAS VAN DE HATERD,
     CEO, dreilandmedien                                                                                          Author &
     JAN WILLAND, Owner, menschmark                                                                               Recruiting Spezialist

     Storytelling in                                     HOP
                                                                                                                  Beyond the CV
                                                W O R KS
     Employer Branding                                                                                            A cv tells me what you‘ve done, for whom and
                                                                                                                  how long. It doesn‘t tell me the most important
     Those who want to be rembered by applicabts                                                                  things: how well did you do and under what cir-
     have to let go their standard marketing of the                                                               cumstances did you do it? Modern technology
     20th century and bring to live the stories that                                                              has given us tools that have way more pre-
     make the employer attractive. Journalist Sascha                                                              dictive value when hiring someone. In his talk
     Baron and marketing expert Jah Willand will                                                                  Bas will show you the tools out there, the
     show you how to do that with their empathy, ye-                                                              types of technology and their strengths and
     ars of expertise, and lots of fun.                                                                           weaknesses.

                                                                                                                                                                    Day 2 11.00 — 11.40 german
     Day 1 15.40 — 16.20 englisch
                                                                                                                                                                    MATHILDE CABENDA, Teamlead
     DAVE HAZLEHURST, Partner, Ph.Creative                                                                                                                          Productmanagement, ZEIT
     Human Connections                                                                                                                                              ONLINE

                                                                                             WO
                                                                                                                                                                    What‘s the
     Chapter 1: Candidates — Personas, Examples and techniques to take away               & B E R KS H O

     Chapter 2: Convert — Human to human (more tech means using a human touch)
                                                                                               ST C P
                                                                                                     AS E
                                                                                                                                                                    mentality of the
     and Making friends for tomorrow, not just today
     Chapter 3: Communities — Why this is important and needs to be considered and How recruiters                                                                   youngsters of tomor-
     can do better at making relationships
     Chapter 4: Content Format — The different kinds to utilise and Techniques to take away                                                                         row? How to automati-
                                                                                                                                                                    cally translate job ads
     Day 2 11.00 — 12.30 englisch                                                                                                                                   with BOA
     MARTIN LEE, Partner, Brain Gain Resourcing                                                  SSHHOOPP                                                             How do you find candidates who not only fit
                                                                                        WWOORRKK IV
     Sourcing Internationally                                                           &&DDEEEEPP
                                                                                                   DD IVEE                                                          professionally but also personally to a job? BOA,
                                                                                                                                                                    the innovative platform for job matching and
                                                                                                                                                                    recruiting from ZEIT ONLINE, provides the ans-
     How do you find people that are located in other countries that are relevant to your company ?                                                                 wers. Job profiles of over 70,000 youngsters
     How do you search for language skills that aren’t necessarily listed on a profile or cv ? Which other                                                          show what millenials care about in search of
     platforms do people go to and how can you effectively source from them ? What are the differen-                                                                jobs. Mathilde Cabenda reports on the menta-
     ces in country cultures in terms of how you approach suitable people?                                                                                          lity and work ethics of the candidates, and what
                                                                                                                                                                    recruiters can learn from that..

16     www.socialrecruitingdays.de                                                                       #SRD18    www.socialrecruitingdays.de                                                               #SRD18     17
Day 1 16.45 — 18.15 englisch                           Day 1 16.45 — 18.15 englisch
                                                                                                                   CINDY RUBBENS, Head of Culture                         JESS HAYES , Head of
                                                                                                                   and People Operations,                                 Talent, McCann London
                                                                                                                   Marley Spoon
     Day 2 11.00 — 12.30 german                                                                                                                                           Creating a Plan
     TOBIAS ORTNER,                                                                                                No HR is the                                           to Develop your
     JAN HAWLICZEK,                                                                                                new HR or                                              Employer Brand
     STEFAN GÖPPEL, KATHARINA
     SEIDL, BFFT & wp social.recruiting                                                                            Decoding
                                                                                                                   Hiring — why                                           Jess will walk you through the steps as you cre-
                                                                                                                                                                          ate a plan to investigate, develop, and publish
     Check this Out!                                                                                BE
                                                                                                & I N S T CAS
                                                                                                                   managers want to own                                   your employer brand and EVP.
                                                                                                                                                                          This session is great for SME and start-up bu-
                                                          Day 2 13.30 — 14.10 englisch
     How to Go on A
                                                                                                     TE R
                                                                                                          AK T E

                                                                                                                   recruitment at Marley                                  sinesses, with small HR teams and budgets for
                                                                                                              IV

                                                                                                                                                                          recruitment.
                                                          IVAN STOJANOVIC, Founder & CEO,
     Hunting Spree with                                   Irish Recruiter                                          Spoon
     Your Online Profiles!                                Social Media                                             At Marley Spoon Managers manage.
                                                                                                                                                                                                        BE
                                                                                                                                                                                                    & I N S T CAS
                                                                                                                                                                                                         TE R
                                                                                                                                                                                                              AK T E

                                                          Sourcing                                                 Hiring is the first and most important task of a                                               IV

     Do your profile check. After a short talk our fri-                                                            Teamlead. It is too important to outsource.
     ends from BFFT & wp social.recruiting take the
     time to do extensive profile checks with you.        Automation and                                           Our first value „Building the best team“ is in this
                                                                                                                   way truly integrated in the Marley Spoon Cul-

                                                          Candidate Nurturing                                      ture. Join our workshop and discover why and
                                                                                                                   how hiring is fully embedded in all we do at Mar-
                                INTE R A
                                         K-               How to automate outreach to talent pools using           ley Spoon.
                                                          social media (LinkedIn)?
                                                                                                                                          ASSEE
                                                          How to automate your social network contacts                               TT CCA
                                                                                                                               BBEESS
                                                          management so it generate hires for you?
                                                          What to do with all the time automation saves
                                                          for you?                                                                                                ASSEE
                                                                                                                                                             TT CCA
                                                                                                                                                       BBEESS

     Day 2 13.30 — 14.10 englisch                                                                                  Day 1 16.45 — 18.15 englisch
                                                                                                                   VOJTECH DLOUHY, Co-Founder & Production Director, Feedyou
     MATEJ MATOLIN, HR Tech Lead, STRV                                                                             VIKTOR KUSTEIN, Co-Founder & COO, Feedyou
     Automate relationship building with                                                                           Rocket Launch of your HR Chatbot
     candidates                                                                                                    During our interactive workshop and also while visiting our exhibition booth you can create your
                                                                                                                   own working chatbot. Our Chatbot Specialists will definitely help you with that. After you create
     Best candidates won’t hop on the first recruitment email. Relationship with candidates must be                your own bot, it’s only up to you If you’ll want us to launch it. The best 3 chatbots created by you,
     build step by step but how to do it at scale? You will learn how segmentation, content marketing,             visitors, will win a free full service by Feedyou company. He are the reasons why you need to “em-
     events, growth hacking, automation or recruitment chatbots can increase your fill rate by 50%.                ploy” a chatbot in your HR department

                                                                  BE
                                                              & I N S T CAS
                                                                   T
                                                              & E X ER AK T E
                                                                     P LO I V
                                                                         RE
18    www.socialrecruitingdays.de                                                               #SRD18               www.socialrecruitingdays.de                                                                       #SRD18   19
t ure R SR D
             a t s
                                                     –10 : 45

 u
                                           09 : 45
                                    Tag 2,

F of H Form
                        Moderated by
                        Dr. Katharina Schiederig

                                                                                     BEST CASES                                          WORKSHOP
                                                                                     What are best cases and why does everyone           Here the motto is #workworkwork! In smaller
     HR start-ups introduce themselves and answer the question                       always talk about it at conferences? Best           groups our workshop speakers will give yyou
                                                                                     cases are successful concepts. Our speakers         the opportunity to lend a hand. Job adverti-
     “How Does your start-up enrich the future of recruitment? ”                     share their concrete experiences and are            sements always require a hands-on mentality
                                                                                     open to questions. #anticipation                    here you can prove yourself. Learn about it
     They have five minutes to answer this question. Afterwards                                                                          and choose from our varied workshops your
                                                                                     SPOTLIGHT                                           favorites.
     there will be in an open mic discussion with all participants.                  For us spotlight means, it is something you
                                                                                     can do but don‘t have to. They serve as ins-
     The more interesting the discussion, the longer the format.                     piration. Not every company can do things           POWER OF WORDS (POW)
                                                                                     equally, but why not take the impulse and do        Why PoW? The motto this year shows what
     You decide! #backtothefuture                                                    your own thing? #innovation                         recruiitng is all about. What would we be
                                                                                                                                         without words? What would a recruiters work
                                                                                     INTERACTIVE                                         be without words? Especially without the
                                                                                     Our interactive session are a mix of talk and       right words? We give the word the power that
                                                                                     workshop. Once you get the full load of infor-      befits it! #pow
                                                                                     mation on the topic you can get together with
                                                                                     the speaker and design the workshop with
                                                                                     the speaker. #dontmissout
                                                                                     KEYNOTE
                                                                                     Our keynotes show you another perspective.
                                                                                     Let us look outside the box together! #expan-
                                                                                     dinghorizon
                                                                                     NETWORKING NIGHT
                                                                                     In a relaxed atmosphere with fancy food and
                                                                                     cool drinks, it is easier to network. In addition
                                                                                     a DJ Battle of a speacial kind in the boxing
                                                                                     ring awaits you. #partyprofessionally

     SEBASTIAN HUST,                          MAX KLAMETH,      TERENCE HIELSCHER,
     CO-FOUNDER &                             CO-FOUNDER,       MANAGING DIRECTOR,
     DIRECTOR SALES,                          talents connect   MoBerries
     Talentcube

20    www.socialrecruitingdays.de                                         #SRD18      www.socialrecruitingdays.de                                                            #SRD2018   21
G
                                              Day 1

     OR K IN                                  19 :30

  T W
NE IGHT
   N

                                                                                 ll ,  y o u    should
                                                             e  S R  D! After a           r o m this
                                                    a t  t h                   e   fi t  f
                              er y  im    portant           u n it y a nd ben              kin  g and
                        is  v                        m   m                    et w    o  r
               dking                       your co                   le for n
      Networ                  w  ith  in                    v aila  b
                  e ideas                      re also a
       ex c han g
                          r s p e a k  e rs a
                                                      is   e v e n ing.
                                                                                    r in k  s , it is ea-
                ge. Ou             questio
                                                ns th                   d cold d ind in the
       exchan                                                  o d  a n
                                        e  w it h fancy fo            th e sp ecial k
                            ospher                                  f
                ed  a tm                      , a D J Battle o            or w ar  d    to it!
               x                                                         f
     In a rela      o r k . In  addition           W e  ’re  looking
      sier to n
               etw
                             g a w  a   its you.
                        rin
              boxing
22   www.socialrecruitingdays.de                                                                   #SRD18   www.socialrecruitingdays.de                           #SRD18
                                                                                                                                          *Kollege + Freund = Frollege     23
r t n e rs                                                                                   e r v ice
Pa                                                                                            S
                                                                                              Registration                       Location
                                                                                              Get your ticket now                The modern and casually elegant Ellington Hotel Berlin is
     We would like to thank our part-                                                         First 150 Tickets cost 990€*
                                                                                                                                 centrally located between Ku’damm, Zoo and KaDeWe – all
                                                                                                                                 of which can be found within walking distance.
     ners                                                                                     The next 150 Tickets cost
                                                                                                                                 Ellington Hotel Berlin
                                                                                              1.190€*
                                                                                              The rest will cost 1.390€*         Nürnberger Str. 50-55 • 10789 Berlin
                                                                                              *VAT is not included

                                                                                              Terms and Conditions:
         www.concludis.com          www.dreilandmedien.de   www.feedyou.agency/en/            https://www.socialrecruiting-
                                                                                              days.de/terms/
                                                                                                                                           You want to become a
                                                                                              Register now: www.social-                      speaker at #SRD?
                                                                                              recruitingdays.de/
                                                                                              registration
          www.heyjobs.de              www.linkedin.com        www.monster.de

                                                                                              Contact
      www.smartrecruiters.com         www.talentry.com         www.truffls.de

         recruiting.xing.com
                                                                                              Assal Azodi                     Felix Stache                  Dennis Schultz
                                                                                              Content & Speakers              Partners                      Participants
                                                                                              assal.azodi@quadriga.eu         felix.stache@quadriga.eu      dennis.schultz@quadriga.eu

     You want to become a partner of the #SRD?

24    www.socialrecruitingdays.de                                                    #SRD18   www.socialrecruitingdays.de                                                          #SRD18    25
www.socialrecruitingdays.de
         #SRD18
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