4 September 2017 - orange-ir.pl

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4 September 2017 - orange-ir.pl
4 September 2017

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4 September 2017 - orange-ir.pl
Agenda

1. Orange.one        4. Financial & efficiency
2. Consumer market      ambitions
                     5. Conclusion
3. Business market
                     6. Q&A

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4 September 2017 - orange-ir.pl
Orange.one
    Jean-François Fallacher
       Chief Executive Officer

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4 September 2017 - orange-ir.pl
2020 vision
    #1 Very High-Speed Broadband
    #1 Customer experience
    #1 Digital
    #1 Value creation
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4 September 2017 - orange-ir.pl
Five in one

   Orange New E-home                    E-home                Enterprise

   Orange New Enterprise
   Orange New Customer Experience
   Orange New Network Excellence


                                                                      Experience
                                                                      Customer
    Orange New Efficiency

                                     Efficiency
                                                   .one
                                                  Network
                                                  Excellence

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4 September 2017 - orange-ir.pl
All for one, one for all

      One team                    E-home                Enterprise

      One mind
      One goal

      Number one integrated

                                                                Experience
                                                                Customer
                               Efficiency
        telecom operator:
         Consumers
                                             .one
         Businesses                        Network
                                            Excellence
         Shareholders
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4 September 2017 - orange-ir.pl
Focus on value through business cycle

                                    Revenue trend 2017-2020                Action
     Legacy services
                  Fixed voice
                  Fixed wholesale                             • Optimise costs and maximise cash out

     Growth services

                  Mobile
                  Broadband                                   • Increasing growth rate and improving profitability
                  TV

     Adjacent and new areas
                  ICT
                  Energy
                  Finance                                     • OPL as challenger – explore new opportunities
                  Devices
                  Smart Care

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4 September 2017 - orange-ir.pl
Transformation on track and bearing first fruits

           legacy                   in %                    in k                 1,953
                                                                         1,471

                                                                   716
                     80%

                           growth
                                       4G 800MHz               Fibre households
               Revenue split
                                        coverage                  connectable

                                                              in k               2,323
             in k                   in k            9,573
                          1,084             9,262
                    835                                                  2,206
                                                              2,144
              574                   8,322

                Convergent          Mobile post-paid          Fixed broadband
8               customers             customers                  customers
4 September 2017 - orange-ir.pl
Focus on execution by leveraging on our value creation assets in
order to accelerate

    Customers        Committed       Powerful brand    Convergent
      focus          employees                          network

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4 September 2017 - orange-ir.pl
Consumer
       market
            Mariusz Gaca
     VP in charge of consumer market

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Convergence has a big potential

                                                   4.7

                                                             2.4
      over 90%               ~ 50%
                            Households            Average    OPL
     Households with
                           equipped with          RGU per    RGU
       services from
                           OPL services          household
     various operators
                          (contract & prepaid)

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There are battlefields with different competitive environment

OPL
market share      Big cities             Small cities           Rural
(1H2017)       4.6m households        4.3m households      4.2m households
                     34%                    30%                  27%

                     16%                    29%                  47%

                       ~70% convergence share in FBB by 2020
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Network coverage and capacity are essential to the best customer
experience

                      ambition
                       >5m

                                               87% LTE indoor coverage by 2020

             2m

                                               Spectrum aggregation, network
                                               densification

             Household
                                               Core network and fibre network 5G
           covered by fibre
     (~40% of all HH in Poland in 2020)
                                          5G   ready

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Our content value proposition is now back to the game

                                                             6%              10%
                                                            in 2016         in 2020
     TV and VoD available on   Orange is a gateway to all       OPL share in TV
           all screens             possible content                market

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Commercial effort is focused on households…

                                              B2C convergent
                               +1M-1.5M       customer base
                                              (vs 858k @1H2017)

                                              B2C fibre
                                x5-6          customer base
                                              (vs 140k @1H2017)
     Ambitions by 2020

                              +0.3M-0.6M      TV customer base
                                              (vs 792k @1H2017)

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…but we remain highly committed to mobile only customers

                                                  High-speed
                                         #1       network

                                         #1       Offers best fitting
                                                  customer needs

                                         Best
       Ambitions by 2020
                                         place    Portfolio
                                        to buy

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Digital shift in customer relations will boost efficiency

                              25%
                              sales online by
                              2020 vs 8% in
                                   2016

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Process and portfolio simplification will drive NPS

       Simplicity             Consistency               Focus

                The most recommended operator by 2020
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Adjacent areas are important for customer loyalty and revenue
growth

     Orange Finance   Orange Energy      Devices     Orange Smart Care

                                  >PLN 300M revenue in 2020
                                              (x20 growth vs 2016)
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Business
        market
       Bożena Leśniewska
     VP in charge of business market

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Digital transformation of business customers

 # of OPL B2B
 customers
 (1H2017)
                  ~4k                of companies                                                                cloud computing
                  Key
                Accounts   50%       to be soon
                                     digitally
                                                                                       75%                       market growth by
                                                                                                                 2020***
                 ~15k                transformed*
                 Corpo

                ~141k
                Small &              of companies to
                                                                                                                 data traffic to
                Medium
                           50%       increase spending
                                     on cybersecurity**
                                                                                                6x               increase by
                                                                                                                 2020****
                 ~0.8m
                 SOHO
                                        Companies seek for trusted business
                                      partner in this sweeping transformation
                             * IDC forecast of the Polish Cloud Market
21                           ** http://www.cyberdefence24.pl/292079,raport-znaczny-wzrost-cyberatakow-wykrytych-w-polsce
                             *** http://it-filolog.pl/idc-cyfrowa-transformacja-roznych-predkosci-polska-lepiej-ale-daleko-za-liderami/
                             **** http://www.cisco.com/c/pl_pl/about/press/press-information-2016/20160617.htm
Trusted partner of choice in digital transformation for business
customers

                                                                         2020

                                           1H2017    Digital solutions

                              Convergence &          Convergence &
                                 integration            integration

        Connectivity             Connectivity           Connectivity

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Connectivity ambitions by 2020

                             #1 Network (coverage and speed)

                                              companies within FTTH range
                                 >40%         (vs 12% 1H2017)

                                 Virtualized & programmable networks

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Convergence & mobile ambitions by 2020

                                         convergent customers in SOHO/SME
                             55%         (vs 24% 1H2017)

                                         mobile handset postpaid base
                          +0.6M          increase
                                         (vs 2.4m 1H2017)

                            Value &      focus
                            quality
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Integration & digital solutions ambitions by 2020

                                    x2               ICT revenues
                                                     vs 2016 by 2020

                                   B4B               Consultative selling

                                    Leader in
                                                     First projects in 2018
                                Internet of Things

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Transformation leading to success

       Automation              Digital     Top-class and
      and process            workplace       agile team
      simplification        and internal
                            robotisation

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The most recommended operator & partner by 2020

                NPS #1
                unmatched customer experience
                simplification of Customer Journey in B2B

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Financial &
      efficiency
     ambitions
      Maciej Nowohoński
       Chief Financial Officer

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Revenues to stabilise in 2019 and grow from 2020

                2016 share in     Expected 2016-2020       2020 share in
                  revenue               CAGR                 revenue

     Growth
                                Low single digit growth
     services

     Legacy                     Low double digit decline
     services

     Adjacent
     and new                       Very high growth
     areas

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Adjusted EBITDA to stabilise in 2018 and grow from 2019

 Adjusted EBITDA expected evolution

                                                                    Direct margin to be supported mainly by:
                                                                       Better revenue trend
                                                                       Handset subsidies optimisation
                                                                       More balanced volume vs value approach to
                                                                        customer acquisition
                                                                       Shift to digital distribution channel mix
                                                                       Optimization of the sales support
                                                                    Indirect costs to be optimised thoroughly
                                                                     and consequently through simplification
                                                                       12-15% reduction of underlying indirect costs
                                                                        expected in 2020 vs 2016
        2016         legacy       growth and     indirect   2020
                    services        adjacent      costs
                 direct margin      services
                                 direct margin
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Comprehensive transformation plan for OPL key processes
     OPL Business
        model

                            Licenses &                                     Products &               Sales &                  Customer
                                                  Network
                            regulations                                     services              distribution                Service

                                           Modernised network                                  Superior online
                                                                    Less offers & simpler                               Superior customer
         Transformation actions              management &                                         channel
                                                                            offers                                         experience
                                                delivery                                      Modernized shops

                                                                    Focused advertising     Fewer shops, better       Fewer customer care
         Simplicity gains                 Modern, simpler IT
                                                                    Fewer customer claims   locations                 interactions

                                                                    Less manual work for    Simpler delivery chain    Robotics to replace
         Automation gains                 Faster delivery process
                                                                    offer implementation    Less manual back-office   manual work

                                                                                            Great cross-channel
                                          Remote diagnostics of     Easier digital sales,   experience
         Digital gains                                                                                                More self-care
                                          network                   retention & care        Real-time web
31                                                                                          assistance
Process transformation – examples of on-going implementations

                      Example 1                                 Example 2
     Transformation of service delivery &       Integrated platform for sales and care
     trouble ticketing system for fibre         across all channels
Features:                                   Features:
 One data repository                        One interface for all core products including
 Automated provisioning                       convergence
 Allows to manage technical partners        Strong improvement of online channel
 Remote diagnostics                         Omnichannel, allowing seamless process across
                                               all channels
                                             Automated back office process

Benefits:                                   Benefits:
 Almost full automation (95%)               2x faster sales process
 4x less costs                              One front-end tool (instead many today)
 Payback around 3 years                     Payback starting from 2020
 First benefits already in 2018             First benefits in 2018
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Vast indirect cost optimisation programme
                                        OPEX for latest 12 months
                                          (through June 2017)

     41% Labour
     • Ambition to continue headcount
       optimization

                                                                          14% Outsourcing
     8% Other
                                                                         • Process, CRM, telesales optimization
     • Streamlining of communication
       platforms and optimisation of
       advertising

     6% Network maintenance
                                                                       20% Taxes & properties
     • Progressive move towards IP
                                                                    • Optimization of real estate portfolio

     5% Energy                                   6% G&A
     • Smart Energy consumption                 • Simplification of back office and
33     management                                 internal support function
Employment: right skills and right efficiency

                                                            Proved ability to optimize employment
     Towards Digital Employer                               29% down since 2012
                                                            (Full time equivalents at end of period in k)

     The right skills   ▪   Responsible employment policy
     for tomorrow       ▪   Digital employer of choice

     Develop agile      ▪   Collective work
     ways of working    ▪   Motivating workplace

     Encourage          ▪   Values each employee’s voice
     employee           ▪   Recognizes each individual’s
     engagement             contribution

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Capex to be driven by fibre investment

                                                                                Scale of fibre capex conditional on
                       2.0- 2.2                                                  commercial success and financing
                                  2.0- 2.2*
bn PLN    ~2.0                                ~2.0*                              capabilities
                                                                                POPC to be realised along with fibre
                                                      Other                      project
                                                      (incl. transformation)
                                                                                Mobile network capex reflects further
                                                                                 expansion and maintenance
                                                      Mobile network
                                                      Fibre (POPC)              Business transformation capex
                                                                                 included in the range provided
                                                      Fibre (ex-POPC)           All other areas of capex to be
                                                                                 optimised

         * ambitions

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Return to growth backed by more focus on value creation

                                                              2018             2019          2020

                Growth areas to increasingly offset                        stabilisation    growth
     Revenue    pressure on legacy

                To be supported by better revenue trend,
     Adjusted   operating leverage and continued cost      stabilisation      growth        growth
     EBITDA     optimisation

                Reflects connectivity programme and
     CAPEX      business transformation needs
                                                           PLN2.0-2.2bn    PLN2.0-2.2bn*   PLN~2.0bn*

     Net debt   Decreasing from 2019

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                                                                                             * ambitions
Conclusion
     Jean-François Fallacher
        Chief Executive Officer

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By 2020 we will be:

     Loved by customers
     Preferred by employees
     Valued by shareholders

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Q&A

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Forward looking statement

This presentation contains 'forward-looking statements' including, but not limited to, statements regarding
anticipated future events and financial performance with respect to our operations. Forward-looking
statements can be identified by the fact that they do not relate strictly to historical or current facts. They
often include words like 'believe', 'expect', 'anticipate', 'estimated', 'project', 'plan', 'pro forma', and
'intend' or future or conditional verbs such as 'will', 'would', or 'may‘. Factors that could cause actual
results to differ materially from expected results include, but are not limited to, those set forth in our
Registration Statement, as filed with the Polish securities and exchange commission, the competitive
environment in which we operate, changes in general economic conditions and changes in the Polish,
American and/or global financial and/or capital markets. Forward-looking statements represent
management’s views as of the date they are made, and we assume no obligation to update any forward-
looking statements for actual events occurring after that date. You are cautioned not to place undue
reliance on our forward-looking statements.

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