5 Ways to Make Your Learning Program Work for You - gomo Learning
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eBook
5 Ways to Make Your Learning
Program Work for You
Learner expectations have changed dramatically over the past few years, so how can you make sure your learning
program is where it should be? Read on to discover the 5 keys ways to get more out of your learning programs.
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5 Ways Table
to Make Your Learning Program Work for You:
1
Index: of contents 1 1
Building a Strategy for Success
Although two-thirds of companies still lack
a well-defined learning technology
strategy1, progress is being made. More
than 70 percent of organizations are now
deploying learning technology in some
way2—and for these organizations, the more
closely this technology is integrated with
business outcomes, the more effective the
learning program.
In this ebook, we’ll look at some of the ways you can
optimize your learning programs through technology
and content to meet your employees where they are
and take them where they need to be to drive business
results.
“We need to bring learning to
people instead of people to learning”
– eLearning guru Elliott Masie
Let’s get started.
1-2. Brandon Hall Group (2018), ‘Managing the Complexity of Modern Learning Technology’
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1
Index: Table of contents 1 1
1 Finding and Curating Content
2 Translating Content
3 Managing User-Generated Content
4 Tracking Content and Performance
5 Rewarding Learner Initiative
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1
Finding and
Curating Content
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1
Finding and Curating Content 1 1
We know that acquiring and assembling content is one of
the priorities for L&D teams and an intrinsic part of any
learning program. More than half of organizations now
spend at least a fifth of their overall learning budget on
content creation3, with around 20 percent of companies
spending more than half of their budget on it4.
But what is content curation?
Think of your learning content as a series of different pieces. Your
content library gives you a place to collect these. When they’re filtered
well, they offer a variety of sources and perspectives on each learning
topic. Having this in one authoritative, easy-to-find place is much more
likely to keep the learner engaged.
Content curation helps you to:
• Identify skills gaps and source content to fill gaps within a seamless
learner experience
• Turn your existing content into personalized, relevant experiences
• Reinvigorate your learning program without a big budget
Curating learning content is a big investment—and this content
comes from a variety of sources, ranging from off-the-shelf to custom
eLearning courses.
3-4. DataNow (2017), ‘Learning Content 2017 Snapshot’
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1
Finding and Curating Content 1 1
However, engaging learners with this content still when they might be able to build their knowledge, When learners have tight time budgets, it makes it
represents a major challenge. Learners identify the and find it most convenient to learn when they find even more important for them to be able to quickly
following as reasons why they don’t engage more pockets of time inside and outside of working hours. and easily find the learning content that’s relevant
readily with learning content: to them. And if that content contains the critical
For example, traveling to meetings or commuting to components of a modern learning program—such
i) A Lack of Time and from the office can provide an ideal opportunity as microlearning, mobile learning, games, and
for people to access a new training module or brush assessments—all the better to increase learner
Fifty-five percent of learners5 say they have little or up on the product specifications they are about to engagement.
no time to carry out training. Our working lives are make a presentation on. Some employees might
busy and the challenge of prioritizing our time wisely prefer to use part of their lunch break for learning, or
seems to become more complex all the time. We even their leisure time at night or on weekends.
know that employees can’t always precisely plan
5. Towards Maturity (2018), ‘How Modern Workers Learn’
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1 Finding and Curating Content 1 1 ii) Uninspiring Content The old days of learning at work being based around dusty handbooks and dreary demonstrations are quickly disappearing, but 36 percent of learners still find content uninspiring6. As that statistic suggests, the problem of content that fails to land with learners still looms large. But newer approaches, faster technologies and better content authoring tools are changing that. Rather than rigidly sticking to eLearning or classroom teaching, most companies now recognize that informal and experiential learning can have just as much value as traditional, formal teaching. By mixing their learning up, organizations are creating experiences that better meet the ways in which people actually learn. When learning is either important or business-critical, 80 percent of organizations say they use a mix of these elements to deliver content7, while three-quarters deliver experiences tailored to their learners’ needs and the subject8. To deliver these mixed and tailored experiences, companies are looking at learning technology providers that consult with them to solve their unique business needs rather than those that attempt to customize off-the-shelf technology to fit a directive. 6. Towards Maturity (2018), ‘How Modern Workers Learn’ 7-8. Training (2018), ‘The Evolution of Blended Learning’ gomolearning.com @gomolearning
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Finding and Curating Content 1 1
iii) Inability to Find the Content They Google and Netflix universe” has “finally seeped” into exactly what they are looking for within seconds.
the world of enterprise learning10. That’s good news This means choosing systems and tools with smart,
Need
given that less than half of employees are satisfied efficient, and inviting interfaces can be critical when
The modern digital landscape has given people with the relevance of the content provided by their it comes to bringing learning to people rather than
expectations of ease of use and immediacy when it organization11. forcing people to find learning.
comes to navigating and locating content. Search
engines and consumer sites that use continuous From an L&D point of view, improving this situation
scrolling are among the best examples of this, but also depends on making the most of the familiarity
learning programs have been slow to catch up9. learners have with the design and user experience
these sites provide. Technology features including
As David Wentworth, a Principal Learning Analyst content tagging, speech to text, captioning analysis,
at Brandon Hall Group, puts it, our “smartphone, and robust search will help your employees to find
9. Towards Maturity (2018), ‘How Modern Workers Learn’
10. Brandon Hall Group (2018), ‘Rearview Mirror’
11. Human Resources Today (2018), ‘Top 9 learning trends for 2018’
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1 Finding and Curating Content 1 1 iv) Barriers Presented by Existing Technologies Part of the reason why it’s taken so long for organizational learning to evolve is due to outdated technology. Historically, companies have been reluctant to reassess and change their legacy technologies and content—understandable when they have so much invested in these systems. However, the fact is that the older learning technologies like the LMS simply cannot provide all the modern-day learning experience our employees expect. Technologies used by L&D teams in the past, specifically the LMS, served a purpose a decade ago: to record formal learning from registration, to completion, to assessment. However, these systems worked when the learning culture was to push learning to a generation that was willing and amenable to being told to do something. We are no longer living in that culture. Today’s employees want to capture learning on their own devices via video or photo, share experiences via social or text, and want to ‘play’ a part in the design, creation, and experience. This modern learning culture has forced a change in the types of technologies we choose. In order to manage this type of content, we should be choosing cloud-based tools. We have to being willing to push through the walls of an LMS and allow for content to be published anywhere, and we also have to be willing and ready for employees to create learning content on their own devices. Every company will leverage this type of technology differently as levels of collaboration and confidentiality vary from organization to organization. gomolearning.com @gomolearning
C ASE S TUDY: Security and Permissions in the Cloud In the retail space, companies are required to deliver training to dispersed locations throughout the world. And yet, the training itself must be highly accurate and fit into what tends to be an hourly schedule and in the hands of employees who only have access via their own mobile devices. For one global organization providing learning to 120,000 employees in 2,000 locations, providing and maintaining an in-house infrastructure would require a huge amount of resources. However, a cloud-based service allows the business to call upon the world’s best servers, storage and security. Providing a Netflix-style video portal at scale, the company utilizes an incredibly rapid and durable cloud-based infrastructure to host, create and store their online video learning library. Its hugely popular modern learning platform gives separate access criteria to different users. Users are automatically enrolled in specific groups, including employees, customers and partners and are given particular permission and access approved by IT. They also use Single Sign On (SSO) capabilities. This allows their learners to access all of the material specific to them any time via a seamless experience without sacrificing security. gomolearning.com @gomolearning
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Finding and Curating Content 1 1
How to Become the Content Curator Your learning tools should allow you to upload and to not consider video capabilities in your learning
organize almost any type of content into one place, technology mix. The latest learning tools allow you
Your Modern Learning Program Needs
with functionality such as drag and drop making it to add voiceovers, screen captures, slides, tags and
Transforming your training into a modern learning easy to accomplish. From there, you should be able to more to really make your content shine.
program is the perfect opportunity to revisit existing administrate secure and authenticated access to make
content, re-organize it and present it in a bold, sure only the right people see what they need to see. This is an opportunity to provide personalized
inspiring new way. This doesn’t necessarily mean learning paths across the content library to drive
lots of bells and whistles; it means creating crisp, Further, your learning platform should support all specific skill or job-based certifications. You can also
relevant and purposeful content assets and storing types of content as well as at least minor editing/ insert prerequisites, quizzes and knowledge checks to
them into a shared and searchable library. authoring capabilities so that your own team can help ensure learners have absorbed knowledge and
make improvements to rapidly changing content. guide them through curriculums.
Think about all the types of learning content your
organization has gathered and created over the A survey of more than 1,000 respondents from across Once you have organized your content and mapped
years. These might include: several industries revealed a massive shift in the use out learner paths, you can start to get creative. The
of video. In 2009, only 41 percent of organizations right learning platform will give you everything you
• Videos included video in their L&D offering. By 2017, that need to repurpose, enhance and deliver content with
• PowerPoint files figure had soared to more than 92 percent12. To add speed and confidence.
• Audio files to that, more than two-thirds of organizations say
• Recorded meetings they have started using video learning within the past
• PDFs five years13. This trend makes it impossible for you
12-13. Elearning Guild (2017), ‘Using Video for Learning’
gomolearning.com @gomolearningC ASE S TUDY: Implementing Mobile Learning Successfully In a mobile-first world, the number of people solely using a smartphone is now almost double the number relying only on a desktop computer14. One large European telecommunications company uses gomo to design eLearning that meets learners where they are, at their moment of need. Whether they want to watch a video tutorial or finish a quiz, the learning they take looks great on desktops, laptops, smartphones, and tablets. The ‘secret’ behind this is adaptive and responsive design. As well as ensuring learning content looks great on any device and screen size, this approach helps their L&D team to test their design on different devices in advance and specify certain display settings when necessary. The organization use gomo to support people with just-in-time workplace learning in short segments lasting between three and five minutes. This approach, known as microlearning, is an incredibly useful way for people to learn, particularly when they’re short on time during their working day. In their first year of launch, a US-based manufacturing company who took this approach to video content was rewarded with more than 91,500 views. 14. Think With Google (2016), ‘Latest mobile trends show how people use their devices’ gomolearning.com @gomolearning
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Translating
Content
gomolearning.com @gomolearning1 Translating Content 1 2 Bringing down language barriers can transform the way organizations operate. That’s always been true in a business sense, with research from the European Parliament, for example, demonstrating that a common language directly increases trade streams by 44 percent15. From a learning point of view, communicating content to employees in multiple different languages has traditionally been a complex challenge. Using the internet to translate a word or phrase might be easy enough when you’re in a foreign country, but converting an entire course into another language is a different matter. As well as being perceived as a costly and time-consuming process, lack of translation capabilities can be a barrier to success if your business is looking to: • Offer multilingual training to new and existing staff • Expand into different growth areas and geographic regions • Provide extended enterprise learning for clients and partners Many businesses are looking to train staff or extended enterprises in new countries. An example of this is the increasing reach of companies in China. The value of exports to China from the UK alone quadrupled between 2004 and 2011, with a total value of £12.5 billion. Whatever the size or international ambitions of your business, it’s more straightforward than you think to start deploying highly effective translation techniques right now. 15: European Parliament (2016), ‘Research for Cult Committee — European Strategy for Multilingualism: Benefits and Costs’ gomolearning.com @gomolearning
1 Translating Content 1 2 Integrating Third-Party Translation Services One of the easiest ways to begin taking advantage of these possibilities is to work with tools that support connecting to third-party APIs (Application Programming Interface). This is the way applications integrate with each other, and allows you to access systems that can process audio and video content. Your learning tools should be configurable so that they work with almost any third-party provider that has an API for their service. That means your learning tools can take advantage of the 200 million people who use Google Translate every month, and make use of other widely-used translation services to provide the best quality and always improving translation of your content. Of course machine-driven translations are never perfect, so make sure to provide an easy-to-use interface to allow users in the local region to tweak and localize the translation. Automated Translation for Instant Global Reach If you’ve ever translated learning content in the past, you might be used to budgeting for a significant outlay in time and resources towards translation services. Then there’s the waiting around for the translations to arrive, as well as the challenge of embedding them into your system. With a solution such as gomo video, the process is infinitely more simple. By using Google’s speech-to-text and translation services—powered by quantum computing and machine learning—you can pretty accurately, instantly translate your content and provide captioning for videos in 103 languages16. 16. Google (2016), ‘Ten years of Google Translate’ gomolearning.com @gomolearning
C ASE S TUDY: Auto-Captioning Captioning and timestamping used to be an intricate and lengthy process. Auto-captioning has made life much easier for one company that used to spend hours adding these features to their learning videos. Since moving to gomo video, all new videos that are uploaded or recorded are automatically captioned and timestamped. Learners can search and use these timestamps to jump to the points in the videos that are relevant to them—highly useful in longer videos when they need to find out what a product can do in a matter of seconds. Employees can turn the captions on or off, and although the L&D team enjoys not having to worry about adding captions, they can also use the simple interface to add or edit captions and timestamps manually if the need arises. gomolearning.com @gomolearning
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Translating Content 1 2
How You Can Benefit From Rapid This super-fast translation capability means that This central storage point enhances the searchability
none of your learners miss out on your training, and and ease-of-use functionality we mentioned earlier.
Translation Services
ensures that everyone can participate in the important
While Google Translate isn’t completely perfect yet, conversations that take place around learning content. As the content is kept in the existing data structure
the technology is very accurate and improving all your video learning tool provides, your learners can
the time. It is trusted by companies around the world Multilingual Searchability search for it in any language and discover content.
as an invaluable way of communicating content Again, this accessible search functionality mirrors
to learners who might not otherwise be able to All of your externally-processed content can be sent the familiarity of hugely popular platforms such as
understand it. back to your video learning library, keeping you in Netflix, optimizing the learner experience and driving
control and allowing your learners to search for it. up engagement rates.
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Managing
User-Generated Content
gomolearning.com @gomolearning1 Managing User-Generated Content 1 3 Organizations contain vast amounts of knowledge. Whether that knowledge relates to the internal workings of the company or the industries and sectors it operates in, technology allows organizations to tap into it. For all the hype that has surrounded it at times, social learning is more than a buzzword—as long as it’s properly planned and deployed, it’s extremely effective. Seventy-eight percent of workers are excited to use technology to network and learn from each other17, and facilitating peer-to-peer learning holds the key to a more social and open working environment18. Providing a Direct Link to Wide-Ranging Expertise Technology allows organizations to tap into the vast amounts of knowledge—both institutional and otherwise—within their workforces. So whether it is giving a subject matter expert a drag-and-drop tool to create programs or simply providing a forum for people to ask questions, knowledge has never flowed more freely thanks to effective learning tools. One of the main reasons why user-generated content is so useful is because it allows learners to talk about their experiences and skills directly. They get to offer relatable perspectives on how they accomplished a task or overcame a challenge. 17. Towards Maturity (2018), ‘Challenging business assumptions about how workers learn’ 18. World of Learning (2015), ‘The power of peer-to-peer learning’ gomolearning.com @gomolearning
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Managing User-Generated Content 1 3
Empowering employees to have this powerful • Peer-to-Peer • Employee to SME or Mentor
voice within learning programs creates a spirit and This builds on the social tendencies people have, In large companies, 91 percent of subject matter
environment of continuous collaboration—a very and already happens informally across every experts are involved in learning programs24—
important asset when workers name collaboration workplace (think of emails or message apps). underlining how important it is that organizations
as the most useful way of learning, with 91 percent Back in 2010, it was reported that early adopter make the most of these experts’ input.
singling it out19. British Telecom’s technology-driven peer-to-peer
• Employee to Community
learning system was achieving $12,000,000
Creating a sense of support and shared
As you might expect, people in expert roles are far of benefits per annum in cost savings and
experience for employees encourages them
more likely to participate in developing in-house performance20.
to create and share content. Eighty-seven
learning content. Giving your subject matter experts
• Employee to Manager percent of employees say that sharing
the best tools to create and share their knowledge
Increased manager involvement was named by knowledge with their team is critical for
makes it easier to leverage your internal knowledge
LinkedIn as the second-biggest challenge for learning 25.
in a way that’s budget-friendly and time-efficient.
talent development in 201821. Involving managers
• Employee to Brand
in employee learning increases engagement and
Let’s look at some of the relationships that can be User-generated content encourages employees
impact22, and nine out of 10 employees under the
strengthened by user-generated content: to interact with your brand and share their
age of 30 believe managerial support is essential
reflections. It’s also a chance for your
or very useful23.
19. Towards Maturity (2018), ‘How Modern Workers Learn’
organization to showcase your brand and
20. Learning Solutions (2010), ‘Creating Safer Peer-to-Peer Learning Experiences’ underline key messages.
21-22. LinkedIn (2018), ‘2018 Workplace Learning Report’
23. Towards Maturity (2016), ‘The Learner Voice Part 3’
24. DataNow (2017): ‘Learning Content 2017 Snapshot’
25. Bersin by Deloitte (2015), ‘Investing in Learning Content: Redefining Priorities to Keep Up with the Modern Learner’
gomolearning.com @gomolearning1 Managing User-Generated Content 1 3 One great example of how user-generated content is thriving comes from Google. Each year, thousands of the company’s employees volunteer to teach classes as part of its learning program—as early as 2013, this made up 55 percent of Google’s official classes26. It’s all about relatability through personal experience, as Google’s Karen May explained. “If we can take somebody who is doing a great job and have them not only share the content we have, but also share their own personal twists, it makes it much more powerful,” she said27. “Put the support structures in place to make it happen and then get out of the way.” Screen Recordings and Mobile Video: Capturing Content Quickly While most organizations know that screen recording is an excellent way to enhance learning, attempting to use it has tended to be a complicated process in the past. The good news is that modern learning tools make it much easier to not only record from any webcam or device, but also to use screen recordings much more impactfully. For example, a sales representative can now record a product demonstration or pitch on their mobile phone and save it to a central repository within the learning library. From there, other employees can easily find and access the video, as well as any comments, via a user-friendly interface and revisit the content whenever it comes in handy. 26-27. Fast Company (2013), ‘Here’s A Google Perk Any Company Can Imitate: Employee-To-Employee Learning’ gomolearning.com @gomolearning
C ASE S TUDY: Introducing Video Learning and Keeping Control Since they discovered how easy and cost-effective it can be to create and deliver impactful video learning, one organization with a global footprint has been prolifically uploading video training content. Once the content is shared, commenting is instantly available to learners. The member of the L&D team who created the content receives an email and text alert when a comment is added to their video. They can then respond to the comment or query. They are also encouraging learners to contribute their own informal content. This process began with an exercise that included a video-based response by learners. As employees added videos, the team used the best contributions as examples of quality content. Other learners were encouraged to continue the conversation with more contributions, creating a repository of learner-generated content within a short period of time. To exert quality control over the content, the team uses a sandbox. This is a place where anyone can create and learn content. The team periodically reviews the sandbox content and publishes quality uploads. gomolearning.com @gomolearning
1 Managing User-Generated Content 1 3 Subscribing and Adding Favorites Because learners are short on time and rely on finding learning content at the point of need, there are a couple of quick tricks that learning tools should be able to support. Subscribing to a channel or “favoriting” a video or piece of content isn’t just for YouTube. In learning, it helps employees to return to a piece of content quickly when they need it. Beyond that, knowing where the content is and being able to provide immediate access to it encourages learners to share training material, and they ought to be able to do this with a direct link. This also provides a consumer-style experience and gives learners the sense of having access to a truly useful, intuitive content authoring and video resource that they want to head back to frequently. gomolearning.com @gomolearning
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Tracking Content and
Performance
gomolearning.com @gomolearning1 Tracking Content and Performance 1 4 Tracking for Compliance Measuring the impact of learning in a meaningful way has been a hot topic among businesses for some time. For organizations who need to answer to regulators, of course, tracking is business-critical. That’s why the most commonly named L&D priority for businesses in 2018, ahead of any of the areas we’ve mentioned, was compliance28. Businesses operating in the life sciences, healthcare, manufacturing, and finance sectors—where compliance is the number one target for seven out of ten companies—know that the ability to track learning precisely is vital. Compliance for extended enterprises, meanwhile, can be complex, especially when there is a need to prove that non-core workers have completed the required actions. For example, an organization may need to show that a contractor has read the right health and safety documents, as well as completed certifications. Choosing a learning tool that provides outstanding analytics is important for any company, but in these circumstances it’s absolutely essential. Fundamentally, the analytics resulting from a learning program should allow an L&D team to track for compliance and see who has completed the necessary training. But they should also stretch beyond that and allow administrators to drill down into the details and provide comprehensive reports that satisfy the most demanding of inspections. 28. Brandon Hall Group (2018): ‘Compliance Effectiveness: Can You Risk the Risk?’ gomolearning.com @gomolearning
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Tracking Content and Performance 1 4
Measuring Performance and In a learning tool, you need to make sure that xAPI: What Does it Mean for You?
your analytics capability is agile enough to let you
Constantly Improving
interrogate learning data in a wide variety of ways. xAPI is an eLearning software specification which
Even if your organization is not subject to stringent enables learning systems and content to ‘talk’ to each
inspections, measuring the impact of your learning For example, you could: other. This two-way communication records and tracks
program should never be an afterthought. With the all types of learning experiences and keeps them in a
right authoring tool, you can harvest and store data • Track the number of views videos have received Learning Record Store.
in a highly visual, simple-to-use analytics tool and and the average amount of time spent watching
look for patterns. them Built by the eLearning community as a way of
• See who the most active users of your social standardizing the flow and tracking of learning data,
You can collect real-time data from all your learning are and monitor ratings of information xAPI gives you powerful, detailed statements—so
learning activities and keep an eye on the data on a quality make sure your authoring tool offers xAPI tracking.
continuous basis. • Build leaderboards on quizzes and assessments to
help drive better utilization With xAPI, you can see exactly what is happening
You don’t need a lot of data to do this. But over time, • Generate heatmaps to show where learners have within your content. You can put that to use in a whole
the reward is an insight into your learning programs been clicking, pausing or having difficulty within range of different ways, from addressing knowledge
that allows you to pinpoint gaps and make informed videos and other types of content gaps and improving courses to answering regulatory
adjustments that improve outcomes. requests and succinctly demonstrating the value of
learning to company executives.
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Tracking Content and Performance 1 4
Tracking in Action: User Engagement email notification each time a scheduled report runs Exporting and Working With the Data
and becomes available.
Reports and Email Activity Reports
Organizations sometimes find that they need to
At gomo, our extensive analytics tools include video Email Activity Reports reveal how many times a video, export learning data. This might be the case if you
tracking features. Two great examples of these are the playlist or container has been clicked on and viewed, want to:
User Engagement Reports and Email Activity Reports as well as the number of times the email containing • Transfer the data to a separate Learning
we empower L&D teams to take advantage of. the video has been opened. Management System
• Pass the data to another kind of store to report
With User Engagement Reports, learning If several videos are attached to an email, the sender across other organizational activities
professionals can see exactly how many views any can see which videos were opened by a recipient. • Export the data to CSV to build custom tables
given section of a video has received. They can also The sender can see how much of the video was based on metrics such as KPIs
determine which sections of the video were re- viewed as a percentage (more than 5 percent counts
watched the most. as the video being watched), and filter the results. A good authoring tool should include this
This means that email activity results can be sorted functionality as standard. Being able to export and
These reports can be run just once, or scheduled to according to certain criteria, such as videos sent on a manipulate data across different systems is a key
repeat automatically in the future. Users receive an certain date or all videos that have been sent recently. way of sharing what’s going on, gaining useful
insights, and fully analyzing your learning program.
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Rewarding Learner
Initiative
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Rewarding Learner Initiative 1 5
According to new research conducted with more than
10,000 workers29, it isn’t just younger employees who show
a notably high appetite for learning.
While professional growth and development is the most important factor in
the engagement and retention of Millennial employees, workers of all ages
are now more self-directed, purposeful and tech-savvy.
Learners increasingly know what they want and expect to take control of
their learning. The statistics show that:
• 94 percent of learners prefer to learn at their own pace30
• Three-quarters of learners are willing to experiment with the way they
accumulate knowledge31
• 61 percent of workers are motivated to learn online simply because they
like to learn32
• People spend up to five times more time on self-directed learning than
L&D-led learning each week33
• Three-quarters of employees are investing independently in work-
related learning34
The creation of learning opportunities clearly drives up employee
engagement, increases job satisfaction, boosts career growth and improves
retention. Despite the fact that making time for learning is one of the biggest
challenges associated with the success of modern programs, 94 percent
of employees say that they would stay at a company longer if it invested in
their career development35.
29-32. Towards Maturity (2018), ‘How Modern Workers Learn’
33-34. Degreed (2016), ‘How the Workforce Learns in 2016’
35. LinkedIn (2018), ‘2018 Workplace Learning Report’
gomolearning.com @gomolearning1 Rewarding Learner Initiative 1 5 Great Learning Programs Give You a Competitive Edge Beyond building workforce capability, training is quickly becoming a key differentiator between companies competing for talent. As well as deepening loyalty among existing employees, personal and professional development is of keen interest to modern employees when they evaluate prospective employers. According to Training Industry’s Trends 2018 report36, training should be used as an employee incentive and added to benefits packages. L&D, it says, has an active role to play in retaining and engaging employees and providing training and development that makes them more motivated and successful within their roles. How to Keep Learners Coming Back As we explored earlier, one of the best ways to reward learners for engaging thoughtfully with your learning program is to make the learning social. This makes learners feel that they are contributing to a larger cause, being heard and having an impact on the organization. And by empowering employees not only to learn but also to share knowledge and mentor one another, working relationships are forged and fostered, which in turn enhances motivation, innovation, and productivity. 36. Training Industry (2018), ‘Trends 2018’ gomolearning.com @gomolearning
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Rewarding Learner Initiative 1 5
Creating Exceptional Learning Perhaps the key aspect that is too often missing in Predicting the learning patterns of the future is
modern learning is giving learners control over how tricky—so L&D teams that can adapt and take an
Programs
they learn. innovative approach are most likely to contribute
In this ebook, we’ve looked at some of the ways you strongly to organizational success. The most mature
can use technology to make your learning go further Only 28 percent of L&D leaders are proactive in L&D departments are actually delivering a fifth
and do more. working directly with their learners to understand what less learning than teams at other organizations42.
works for them and how39. That means the majority Crucially, these teams with fully-developed strategies
Modern learning technologies—from cloud-based are overlooking the intelligence learners can provide are distributing 90 percent more learning through
authoring tools to learning experience platforms on the path to creating great learning experiences. on-demand resources43.
(LXPs or LEPs)—offer you an excellent opportunity
to engage workers—and, as a Gallup workforce Six out of ten learners are eager to access point-of- As well as the kind of microlearning a quick video
report observed, engaged employees are more need learning40. Their roles and learning habits mean demonstration can provide, today’s learners will only
productive, attuned to customer needs and observant they want targeted, quick access to useful information engage if their attention is held. Traditional methods
of standards, processes, and systems37. In fact, the when and where they need it. Some of these learners of training still have their place, but curated, user-
report concluded that highly-engaged workforces are working and picking up information in a relatively generated content, accessible to all and driven by
lead to 21 percent greater profitability38. irregular way compared to employee patterns a few employees, is the future.
years ago. The “gig economy”, for example, is estimated
to account for 16.5 million workers in the US alone41.
37-38. Gallup (2017), ‘State of the American Workplace’
39-40. Towards Maturity (2018), ‘Challenging business assumptions about how workers learn’
41. Bureau of Labor Statistics (2018), ‘Contingent and Alternative Employment Arrangements Summary’
42-43. Deloitte (2015), ‘Corporate Learning Factbook 2015: Benchmarks, Trends, and Analysis of the US Training Market’
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