7NEWS - THE SHOPPING CENTER OF THE FUTURE SERVICE EXPERIENCE, OMNICHANNEL PLATFORM, PLACE TO BE - ECE
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NEWS
Autumn 2017
Shopping | Office | Traffic | Industries
THE SHOPPING CENTER
OF THE FUTURE
SERVICE EXPERIENCE, OMNICHANNEL PLATFORM, PLACE TO BE
PROJECTS NEWS
CANO SINGEN: PLANNING PROCEEDS
CONTENTS
APPROX.
APPROX.
€165 mill. 16,000 m
2
The Bodensee-Hegauregion (Baden Württemberg) is up for a unique shop
ping destination in the city of Singen am Hohentwiel: The new CANO shop- SALES AREA
ECE TÜRKIYE UNDER
INVESTMENT
ping center, which is situated at the main shopping street opposite Singen VOLUME NEW LEADERSHIP
APPROX. NEW THE SHOPPING CENTER
train station, will feature 85 shops and a large variety of food options. The plan- New management for ECE Türkiye: Pınar 4
ning for the project is well underway. The city council has resolved to disclose the
plans to the public and the negotiations for the urban planning contract have been com-
85 MANAGING Yalçınkaya Hacaoğlu has been appoint OF THE FUTURE
SHOPS DIRECTOR LEASING ed CEO and Managing Director of ECE’s
pleted; the development plan and the building permit are expected by the end of the year. Turkish subsidiary effective July 1, 2017, THE BENEFITS
The opening of CANO has been scheduled for fall 2019. Visitors can expect an ultramodern Change in the top management of ECE: and Nuri Sakapci has been appointed to
OF REFURBISHMENTS 6
shopping center offering a comfortable ambiance and a premium architectural design. The design and Steffen Friedlein will assume the role of the management of ECE Türkiye as CFO.
building materials of the center were inspired by the industrial tradition of the city of Singen and the volca- Managing Director Leasing in 2018. He They both previously held the responsi
nic geology of the surrounding landscape. High-end dining options with outside seating and late opening previously held the position of Senior SUCCESSFUL,
times will make the center an integral part of the city and a new vibrant meeting place in Singen. Director Germany, being responsible for
ble position of Deputy General Manager.
Their aim is to continue the advancement INNOVATIVE RETAILERS 8
www.cano-singen.de the leasing of the centers in Germany. of ECE Türkiye and to sustainably extend
Friedlein, who has been in the company its portfolio in cooperation with investors
GRAND OPENING FOR LOOM BIELEFELD THE NEW SERVICE
since 1999, is a renowned personality
in the industry with long-term experi
and retailers, also in the
currently challeng INITIATIVE OF ECE 10
Loom Bielefeld will open on October 26, 2017. The newest ECE Center will bring
ence and has built a remarkable network. ing political situ-
more than 50 retail concepts to Bielefeld that have not been in the city before.
These include the first Primark store in the region and further retailers such
Klaus Striebich, who has been holding the ation in Turkey. FRESH AND TASTY:
as Bershka, Pull & Bear, Superdry, Adidas Originals, KULT, JD Sports, and New
position of Managing Director for 15 years,
NEW ON THE ECE MENU
12
will retire for personal reasons at the end
York-based body care specialist “Kiehl’s.” One of its attractions will be the din
of the year. He will continue to serve ECE
ing area “Loom Kitchen,” which will feature nine different food service oper
as a consultant. HOTEL HIGHLIGHTS
ators and seating for 340 guests in a comfortable loft ambiance. The center will
feature further restaurants with outside seating that open the center to the pedestrian AND LOGISTICS CENTERS 14
zone. Loom will also offer a number of services such as ticketless parking with
the “Easy to Park” card, the QR-code based “Car Finder,” a digital 3D guiding APPROX.
€135 mill. 110
APPROX.
system, indoor navigation using Google Maps, various services for families
with children, a center app, and high-quality lounge areas for visitors to SHOPS
sit back and relax. INVESTMENT
VOLUME
APPROX. NEW MANUALS
26,000 m 2 FOR MORE SUSTAINABILITY
SALES AREA Sustainability in practice: ECE has published two further manuals that will help in imple-
menting sustainability practices at shopping centers. The “Tenant fit-out building mate-
rials” manual is intended for retail partners at shopping centers and was developed in
collaboration with major retailers. It provides hands-on advice for the use of environ-
mentally friendly and low-emission building materials for the design of the tenant spaces.
The second new manual entitled “Electromobility” provides guidance on implementing the
necessary infrastructure and services for electric vehicles at shopping centers and aims at
facilitating the expansion of sustainable electromobility.
www.ece.com/sustainability
ECE – FACTS AND FIGURES:
IMPRINT
21,000 4.3 mill.
Published by:
ECE Projektmanagement G.m.b.H. & Co. KG
Corporate Communications
SHOPS
AT ECE CENTERS VISITORS PER DAY Edited by: Lukas Nemela,
AT ECE CENTERS Christian Stamerjohanns
€24 bn Authors: Grit Bertelsmann,
Ralf von der Heide
Open now: ANNUAL SALES
Adigeo in Verona attracts visitors AT ALL CENTERS
199
Photo credits:
with spectacular architecture, Gepp’s (p. 8, top left);
premium brands, and a great variety
of dining options.
CENTERS UNDER
MANAGEMENT
€33.4 bn Breuninger (p. 9, top right)
Contact: press@ece.com
ASSETS UNDER
www.ece.com
MANAGEMENT
You will find a video clip with
impressions and statements
about Adigeo via:
2 3
VISION 2025
THE SHOPPING CENTER
OF THE FUTURE A CHAT WITH
Digital and physical retail, online and offline – the two worlds are digital entertainment, and pilot projects like the Digital Mall – the
ALEXANDER OTTO,
merging continuously and rapidly – especially in the retail industry:
Classical e-tailers go brick-and-mortar with their own stores, physi-
cal retail uses digital channels and extends its online activities. Retail
change at ECE centers is in full swing. What’s next? What will the
center of the future be like? At ECE, we think of this platform as a
home to both, classical brick-and-mortar retailers and e-tailers. In
CEO OF ECE:
platforms have become more and more important. Shopping cen- addition, it is a shopping and leisure spot and a logistics and a manu
ters also qualify as omnichannel platforms that connect customers
and tenants on all channels – online and offline. Which center apps,
facturing site. Let’s follow this vision along the customer journey.
“The shopping center of the future –
a place to go for customers and a
SHOPPING logistics platform”
DEPARTURE
The center will also become a manufac
The shopping bags will be carried to the car by robots – turing site: Customized products will be
or delivered to the customers’ home within a short pe- manufactured on-site by way of body Alexander Otto, who has been CEO of ECE since 2000, cele
riod of time. Thus, the center will become a logistics scanners and 3D printers. Customers will
platform and can make effective use of the proximity be able to pay directly and cashless at
brated his 50th birthday in July. A good opportunity to talk to
to the customers on the “last mile” of the delivery chain. automated checkouts. him about the changes that happened in the past years and
to discuss what lies ahead in the future.
RELAX INFORMATION The industry has been undergoing a store later. Also a home delivery service
Multisensory applications will enhance period of change and so is ECE. In your may be realized at a later point in time.
Customers will have tailored offers
the shopping experience with lighting, view, what have been the major changes
sounds, and scents. International brands SMART CENTER sent to their smartphones based
on their personal profiles when
in the company in the past ten years? Looking ahead: What will the center of
will present themselves in a new way as ECE has definitely evolved from a devel the future look like?
Digital Facility Management will they check in. Digital maps will
marketing and entertainment will become oper of shopping centers to a portfolio The shopping center will probably serve
improve the operations of the center: help them find their way in the
one and create a whole new experience. and asset manager. Our job today is, more a double purpose: it will be a shopping
A digital center twin will bundle all relevant center. A digital AI concierge will
than ever, to advance our existing port- destination for customers and a logistics
data. The systems of all retailers in the centers provide them with information
folio and the individual assets in cooper platform. On this platform, we will bring
will be fully interconnected. Heat maps will and advice.
ation with the investors, and to prepare together retailers and customers – in real
help in analyzing the customer movements MORE THAN these properties for the future. Refurbish life and online. Besides showing the avail
and thus facilitate the acquisition of new
tenants. Footfall projections will sup-
port retailers in deploying their
ARRIVAL 100,000 ments in particular have become more
and more important to increase the value
ability of a product, we will offer more digi-
tal services such as an automatic parking
PRODUCTS of a property. At the same time, we have guidance system, customized offers that
staff more efficiently. Visitors arriving by car will no longer have to deal with ARE AVAILABLE been extending our activities in develop are sent to smartphones based on indi
parking gates or cash machines. Their satnav will lead
ing hotels, apartments, offices, and logis vidual customer profiles, virtual heat maps
visitors to the next free parking space. Self-driving
cars will take visitors to the stop&shop zones. Park DIGITAL MALL tics centers. for customer analyses and the acquisition
of tenants, or footfall projections that can
ing fees will be determined by a dynamic pricing sys-
More than 100,000 products are already Is digitization also a driver of change? be used as a planning tool for operators
tem and automatically debited from the customers’
available in the Digital Mall. With this pi- Yes, absolutely. The distinction between and retailers.
account.
lot project, ECE can make available the online and offline is blurring rapidly. We
products of the participating retailers of What will remain despite
@HOME Alstertal-Einkaufszentrum on the Inter-
therefore need to be visible on all chan-
nels and provide the customers with the all these changes?
The customers of tomorrow will net. Customers can use it to reserve their very services they want – both analog and I think a solid constant is our values and
no longer differentiate between on- desired product and pick it up later. digital. This means, we must further in- principles that we base our actions as a
line and offline. They will be connect crease the quality of stay at our centers to family company on, such as sustainability,
Check out this video ed to the center online and offline. This video clip shows how the Digital Mall provide an excellent shopping experience. integrity, and customer orientation. Cus
clip to see what the works:
All products available in the center Customers can choose from a large variet y tomers and their wishes and needs will
shopping center of
the future could can also be bought online, tried and of places to shop and this is the only way always be at the center of all our actions
be like. bought in the store, or delivered to to bring them to our centers. At the same also in the future. This not only applies to
the customers’ home. The center will time, we need to make available the pro- the customers of the center but also, and
become a retail and logistics platform. ducts offered at our center online as well. equally as important, to the retailers and
We are currently testing this very service in investors. We want to convince them of
Part of the vision: The center of the our pilot project, the “Digital Mall.” Cus our expertise in providing digital services,
future will also become a manufacturing The Digital Mall can be found at: tomers can check out the availability of pro high data quality, and maximum trans
site of customized products. produkte.alstertal-einkaufszentrum.de ducts on the Internet at home or on the parency. This will enable us to make the
way, reserve them, and pick them up at the best decisions together.
4 5
REFURBISHMENTS
There is a wide spectrum of ways to modernize shopping centers. pace with the times and can remain popular with the customers as
THE BENEFITS OF
And the benefits for the owners and operators can be equally diverse. a shopping and leisure destination. The extent to which a property
Good and suitable locations for new shopping center developments can be modernized is diverse and ranges from a cyclical restructuring,
have become a rare occurrence in most markets ECE is active on. At or constructional changes, to a complex refurbishment in the form
REFURBISHMENTS
the same time, many centers have come of age and are in need of of a complete makeover. The areas that can be enhanced with a re-
an extensive makeover or they can be optimized proactively and furbishment are equally diverse. Mostly, several areas at once or
future-oriented. This is the only way a center can keep even all areas can be included in a refurbishment.
€510 mill.
HAS BEEN INVESTED
INTO REFURBISHMENTS
OF ECE CENTERS IN
2015/16 ALONE
LOCATION
Well-performing shopping centers are more than just places for shopping. They
become comprehensive shopping and entertainment locations once they feature
attractive restaurants with outside seating areas, places to rest and relax, and measures
are taken to emphasize and utilize the character of the center location. Rhein-Galerie
Ludwigshafen, for example, will be turned into a shopping marina with restaurants
with outside seating, piers, a hotel, and restaurant pavilions directly on the banks of
the Rhine (see large picture).
INDOOR NAVIGATION AMBIANCE DINING TENANT MIX
A clear layout is vital for the shopping Times change and so do the expecta- Eating out has been a trend for some time Always the latest brands, always the most
center. Therefore, a refurbishment often tions regarding design and architecture. and is an important part of spending lei trendy concepts: The big plus of a shop-
includes updating or installing new in- Today, a convenient feel-good atmo sure time. Therefore, many centers rely on ping center is its ability to advance con
formation devices such as definite and sphere and a high quality of stay in the food services as drivers of footfall and stantly and to re-adapt or enhance the
Sit back
obvious signage, digital 3D guidance sys- center are essential. This includes warm leisure options and increase the number
and relax tenant mix as part of a refurbishment
tems, or changing the color design of the colors, premium building materials, a of food services available by establishing or modernization, for example at MyZeil,
parking garage or mall areas. modern design, comfortable seating, newly designed food courts, nice terraces which specializes in international pre
fine furniture, and an elaborate lighting like at Rhein-Galerie Ludwigshafen, an en CONVENIENCE mium brands and high-profile lifestyle
concept. tire new floor with food services like at concepts, and at Sachsen-Allee Chemnitz
Only customers who feel comfortable in
Europa Passage, or completely new food where the tenant mix will be changed
ENTERTAINMENT experiences like “Foodtopia” at MyZeil.
a place can become return customers.
This is especially true for the quality of
focusing especially on fashion retailers.
From shopping location to “Third Place”: the services and the convenience in
Where can Modern centers are shopping and leisure the center, which can be significantly en
l find …? destinations that offer far more than just hanced during a current refurbishment,
shopping. Besides various food services e.g., by establishing lounges for relaxation
and a high quality of stay, attractive cen- that offer USB sockets, new restrooms
ters include leisure and entertainment with comfortable lobby areas, newly de-
options, like a bowling alley, a fitness cen- signed customer information desks, or
ter, and a cinema, or extra service like ECE’s services like e-charging stations or car-
Selfie Photo Box. sharing spaces.
6 7
NEW CONCEPTS
INNOVATIVE TENANT MIX, QUESTIONNAIRE
FOR …
SUCCESSFUL CONCEPTS Dr. Bernd Schade,
E. Breuninger GmbH & Co.,
Stuttgart
In August, the multi-
brand concept “XYZ” In our questionnaire, industry professionals,
“Shoe love is true love” – that is the motto opened its first store experts, and partners of ECE provide information
of the new shoe store ONYGO. ONYGO at an ECE Center at City-Arkaden in Kla-
genfurt, Austria. With its diverse assort-
on shopping, fashion, retail, and their most
started as a style blog and online retail
er for girls. Now, there are more than ment of clothing from premium brands, beautiful piece of clothing.
20 stores throughout Germany – like the XYZ Fashion Stores make fashion shop-
one at Europa Passage in Hamburg. Here ping a unique experience. The concept is
part of Sportina Group, the largest fashion Dr. Bernd Schade (52), a member of Breuninger’s
fashion-conscious shoe lovers have been
retailer in southeast Europe with more corporate management, is responsible, as the
able to discover a wide assortment of
than 340 outlets in twelve countries. Chief Real Estate Officer, for real estate, corporate
shoes since the beginning of the year:
procurement, the Dorotheen Quartier in Stuttgart,
from fashionable sneakers, classic boots
“City-Arkaden and our concept XYZ are a newly opened in 2017, and the Breuningerland shopping centers
The innovative gourmet food retail con- and heels, to eye-catcher accessories and
perfect fit. Our mission is to bring our fashion in Ludwigsburg and Sindelfingen, which are operated in cooper
cept Gepp’s offers a wide assortment hip kicks by the ONYGO store brand, the
closer to the customer, to offer curated ation with ECE.
of “fashion food” and creates a unique concept proves to be truly trend-set-
fashion items by choosing only the best trends E. Breuninger GmbH & Co. is one of the most successful fashion
experience using its own recipes, pre- ting – with the best shoe advice in a
and brands as well as to create fashion stores and lifestyle companies in Germany. With eleven fashion houses,
senting refreshing designs and offering high-quality ambience.
full of unique experiences for every style and an online shop, and 5,500 employees, Breuninger has established
the opportunity to taste gourmet food. itself as a multichannel department store in the higher-end market
“As a meeting point for young people, taste. We are convinced that ECE is the right
Since 2013, Gepp’s has opened 13 loca- segment. An important component of its strategy remains brick-
shopping malls can no longer be dismissed partner in promoting a new chapter in the
tions in cooperation with ECE, seven of and-mortar retail.
from the city landscape. Here, event shop development of XYZ.”
them – and all in ECE centers – in 2017
alone. Two more stores are opening in ping is combined with strong brands in an
Valentina Savić, I prefer to buy …
2017, and more are planned for 2018. appealing atmosphere – a new kind of CEO Premium Segment Sportina Group
… at Breuninger. There I can get top service and competent advice
‘quality time’ at the consumer level with
and I can find what suits my style. Also online, by the way.
“Our cooperation with ECE is based on an everything that belongs to a lifestyle ex
equal partnership, sustainable, binding, and perience!”
For me, shopping means …
professional. The center locations are tested Saskia Richter, … fun and entertainment. And when traveling globally: a lot of
for profitability and customer contact and Head of Marketing, Onygo SE inspiration, new ideas, and trends.
focus on frequency - and we find reliable real
estate standards that enable us to realize a The first boutique of the I know ECE …
brand-oriented multiplication.” French tea house “Palais … because I used to work there in project development.
des Thés” in Germany
Dr. Alexander Gepp,
opened at Alstertal Ein- For me, Breuninger is …
Managing Partner, Gepp’s GmbH
kaufszentrum in Ham- … the fashion and lifestyle brand in Germany. And we want to
burg. Founded in 1986, continue to grow. In addition to our eleven fashion houses, we
the company is already are planning to expand into other German cities like Munich,
present, among other
countries, in France, Belgium, Norway,
Up to date: Frankfurt, or Hamburg.
CAR MANUFACTURERS OPEL AND and Israel, offers a wide range of high-
Premium architecture, attractive services,
a nice and comfortable ambiance, and The retail sector in Germany …
TESLA COME TO SHOPPING CENTERS quality teas, and wins over new cus a well-balanced branch and tenant
mix – these are the factors of success of … is in a massive upheaval and in the coming years it will have to
tomers with its modern shop concept. ECE’s shopping centers. This approach also focus even stronger on the interests of the customers.
With the progress of digitization, the auto center store at includes bringing new tenants to the
mobile industry has been testing new ways Milaneo in Stuttgart. This new distribution “With ECE, we work together in an un centers on a regular basis.
A good retailer is characterized by …
to sell cars. They have decided to leave be- channel provides car manufacturers with complicated manner and in the spirit of … meeting the wishes of the customer every time without com-
hind the business parks in favor of a store the opportunity to present and stage their partnership. We opened our shop at Alster promise.
at high-footfall locations such as shopping brand surrounded by other premium brand tal Einkaufszentrum because the center
centers. Since mid-2017, the American car stores. In addition, a balanced merchandise has a particularly high footfall and high A center operator should …
manufacturer Tesla has been presenting its mix, a feel-good atmosphere, events, and purchasing power.” … turn shopping into a unique experience through innovative
models and services at Alstertal-Einkaufs- an attractive range of services at ECE cen- concepts such as pop-up stores and new trends.
zentrum in Hamburg in its first own store ters create an appealing ambiance and Stefan Rischke,
Managing Partner of the Grand Cru
in a shopping center in Germany. On Sep generate even more footfall. Teehandelsgesellschaft, first licensee The biggest fashion faux pas in my wardrobe …
tember 1, Opel opened its first shopping of Palais des Thés in Germany
… is a green Mickey Mouse tie. But I only wear it on very special
occasions.
8 9
CUSTOMER FOCUS
THE NEW SERVICE In some centers an
improved signage system
100,000
INITIATIVE OF ECE
is part of “At your Service.”
CUSTOM ER
IN TERV IEWS
Attractive and individually tailored service offers are decisive for the For the first time, “At your Service” is now being implemented as part
130 11
CENT ER S
CO U N T
R IE S
success of a shopping center. The wishes and needs of the customer of a pilot project at Alstertal Einkaufszentrum (AEZ) in Hamburg. ECE
must clearly take center stage. With “At your Service,” ECE has launched examined the service offers there that span the entire cus
a major initiative to analyze all the services of a center, make them tomer journey. Since September, a package of measures
more apparent to the customers, optimize them, or add new ones has been implemented to optimize and expand the “SECRETS OF SHOPPING”
if necessary and suitable. service offers in the relevant areas of AEZ.
“At your Service” starts by individually analyzing the relevant services The experience from the pilot project at AEZ is to
NEW ECE STUDY ON
of a center. This way, the required measures to improve the services be examined and evaluated carefully and then SHOPPER BEHAVIOR
or their presentation can be identified and the extension of addi integrated into the planned and continued ex
tional services can be determined for all customer touchpoints: from pansion of “At your Service.” Currently, appro-
the online search at home, the arrival in the parking garage, informa ximately 60 objects are being analyzed in detail. THE RESULT:
tion in the center and relaxation spots like seating areas and rest In the next step, “At your Service” measures will
A new aspect of the study is center ty-
rooms, to the departure after shopping. “Classical” improvements in then be realized from 2018 to 2020 for a major
pification according to “shopper miss
the “At your Service” context are items such as signage, lighting, the part of these properties with an investment
The “At your Service” pilot project at Alstertal Einkaufszentrum ions,” which analyzes the visits and
color concept and the lobby area design in the parking garage, signage volume amounting to approximately 160 million
includes the upgrading of the restroom lobby areas as well as the divides them into three superordinate
and the service counter in the center, seating and lounge areas, cus euros in total. installation of new relax lounge areas. categories (“Desire,” “Purpose,” “Loca-
tomer restrooms, and kids’ play areas.
tion“), and three ‘submissions’ for each.
This resulted in an unprecedented, multi-
layered customer characterization with
statements on typical characteristics
and visits.
THESE MEASURES WILL BE
IMPLEMENTED WITHIN RELAX ARRIVAL / DEPARTURE THE BASIS:
THE “AT YOUR SERVICE“ PILOT • T hree new lounge areas with comfortable seating, high-quality • Dynamic parking guidance system and new availability The analysis is founded on a study al-
PROJECT AT AEZ: materials, atmospheric lighting, and a pleasant ambiance as display for free parking spaces ready published by ECE concerning cus-
well as USB charging stations for smartphones and tablets • Improved guidance, signage, and coloring at the relevant tomer segmentation and its eight char
• Additional seating opportunities throughout the entire center locations acteristic “shopper types.” This typifi-
• Improvement of restrooms through optimized lobby areas, • Additional comfort due to wider parking spaces, additional cation was applied specifically to the
attractive surfaces and materials, as well as pleasant lighting special spaces, additional charging stations for electric ECE centers and linked with data from
@HOME • Completely redesigned kids’ play area vehicles, and new bicycle stands more than 100,000 customer surveys in
• More appealing design of the lobby areas of the parking garage 130 ECE centers in 11 countries.
• Optimized, more visually appealing homepage
• Additional lighting solutions
with all relevant information
• The pilot project “Digital Mall” provides infor- THE OBJECTIVE:
mation on the availability of selected products
in the center To learn more about the customers and
their purchasing behavior, to identify
specific strengths and potential weak
nesses of centers and their market posi-
tioning, and to derive appropriate mea
sures for the optimization of the long-
term strategy of the individual ECE
centers.
The latest ECE survey “Retail Insights” provides an
insight into the retail world of ECE. It comprises re-
sults from ECE’s tenant survey, including ratings on
INFORMATION their satisfaction with centers, and shows solutions
and examples of how ECE and retailers cooperate
• T ools for improved orientation in the center such as additional successfully.
3D guidance systems
• Clear information about existing and additional services For more information go to:
• New information desk with a clear focus on customer service www.ece.com/surveys
10 11
FOOD & BEVERAGE
FRESH AND TASTY:
NEW CHOICES ON THE The American pre-
MENU AT ECE mium burger chain
Five Guys is coming to Germany and is
opening one of its first stores – and the
New fsood
first in a shopping center in Germany –
in December, in Limbecker Platz Essen.
concept TALKING FOOD
The concept offers handmade burgers
and fries, freshly prepared and of the
highest quality and freshness, in over
250,000 possible combinations. with Jonathan Doughty
“Cooperating with ECE is an important step
17 mill.
CUSTOMERS
in our expansion to Germany. We have a
strong partner at our side with ECE, who
manages around 200 shopping centers.
The location of the restaurant is one of the
decisive factors. It is very important for us to
Internationally renowned food service expert Jonathan Doughty
joined ECE in July as the company’s new Global Head of Food
Services. Here, he talks about his experiences and his goals at
VISITING ECE FOOD COURTS AN INDIVIDUAL
CHOICE: be present in places where our target group ECE, his favorite dish, and about opening his own restaurant.
PER YEAR
43%
likes to frequent.”
Jörg Gilcher, Head of Germany, Jonathan, let’s talk about food: Passage and Foodtopia in MyZeil. And we
Five Guys What is your favorite dish? also know that some of the main parts of
Oh, that’s hard to say, but at the moment, our dining options need to change, includ
OF ALL F&B OPERATORS it is definitely food that is influenced by ing the traditional food court. The mar-
AT ECE ARE INDEPENDENT Fresh, healthy, fast: the Levant region. The one I come back to ket is constantly moving forwards, so we
TENANTS Marché Mövenpick of- is a slow-grilled whole chicken from Bres- have to keep moving to stay up to date.
fers an authentic mar- se in France, rubbed in sumac and grilled
ket atmosphere and an experience for all with lime and coriander, creating a Fatteh, It is by no way an exaggeration to
five senses – with handmade food, high- which is served over rice with yoghurt. I am call you a “food expert” since you are
quality ingredients, and live cooking. For fascinated by ancient recipes brought right an educated and experienced chef.
its return to metropolitan areas, Marché up to date and love the “clean tastes” of this How often do you cook?
Mövenpick is using its innovative, urban region. I am getting hungry just talking Well, I don’t cook as often as I would like to,
about it! although I still enjoy working in the kitchen
= gastronomy concept at locations with a
high-volume frequency. The first restau- with colleagues and friends. But I think that
rant at an ECE center is opening at Loom Speaking of “hungry,” what it will actually even increase now I am at
in Bielefeld this autumn. are your goals as ECE’s new Global ECE. Many of the tenant partners are ex-
Head of Food Services? cited to have a “food man” working with
The Finnish fresh- The classic food truck concept “Our cooperation with ECE is partnership- The challenge for me is to understand and them and I have already received lots of
casual burger concept Vincent Vegan has opened oriented and strategically important. With a provide what the guests to ECE centers invitations to innovation days, cooking
FRIENDS&BRGRS its first brick-and-mortar strong partner like ECE, we are hoping for a want in the future from food and drink. sessions, and workshops. It is my first love
celebrate d its pre- restaurant in Food Sky in successful customer relationship and good It is important that we give these guests and my biggest passion and we also get
miere in Germany in Europa Passage in Hamburg. business.” what they will enjoy and come back for. to eat our work, which is perfect!
the new Food Sky at Europa Passage in The concept is based on the hearty en- We want to excite and delight them, not
Hamburg in September. Partnering with joyment of well-known fast food dishes,
Lothar Menge, Business Unit Manager City Concepts, just feed them. My goal is to offer a broad Have you ever thought about
Marché International
ECE, FRIENDS&BRGRS, which uses fresh creatively put together with only vege- range of food services that suit every opening your own restaurant,
ingredients from its own production, tables, and served with a certain portion pocket and every experience. bar – or even a food truck?
opened its sixth restaurant and wants to of smoothness and love. Of course, it is every person’s dream in the
In October, EssBar – a You are still new to the company. food service industry to own their own
expand further into Europe.
concept of the Tank & If you look at the food services place, but I also have a very serious busi-
“We have chosen a location in the center
Rast Group – will open currently available at the ECE ness head and so far, my head has won
“We opened our first store in Germany in an because we are convinced that a concept
its new location in centers – what do you think? over my heart. The passion for doing this
ECE center because we want to be where like ours is ready for attractive, high-footfall
Europa Passage in Hamburg, thereby From what I have seen in the first weeks, cannot guarantee success. I think I would
people are, and eating great food is an im locations.”
launching its first location in a shopping ECE has definitely recognized the growing run a beautiful little restaurant in the coun-
portant part of a shopping day for a growing
center. Innovative dishes, modern and importance of food and beverages and try, with great simple food and a clean and
segment of people.” Christian Kuper, Founder & CEO,
Vincent Vegan fresh preparation, a healthy lifestyle, and changed focus on the importance of food comfortable place to stay. I think I like this
Peter Fagerholm, CEO & Co-founder, distinctive designs turn shopping and and drink. We already have some very ex- idea of having “guests” not “customers,” so
FRIENDS & BRGRS breaks into a real experience. citing and interesting dining options in it will need to feel like I am asking people
development such as FoodSky in Europa to come into my home.
12 13
HOTELS LOGISTICS
€1.5 bn
APPROX.
NEW HOTEL HIGHLIGHTS 1,500
HOTEL ROOMS
COMPLETED
CONSTRUCTION
AND PROJECT VALUE FOCUSED ON
“MADE BY ECE” OUR CUSTOMERS
(NOT COUNTING
THE SHOPPING
BUSINESS AREA)
APPROX.
1 mill. m2
OF OFFICE SPACE
ECE has been further expanding its activities in the hotel real estate business Besides shopping centers, ECE develops, plans, and builds corporate
with highlights in Hamburg, Cologne, and Düsseldorf.
REALIZED
705,000 m2 headquarters, office buildings, industrial buildings, logistics centers,
OF LOGISTICS SPACE
traffic properties, hotels, city quarters, and other highly complex
MESSECITY KÖLN COMPLETED
building types. Our success recipe: ECE turns customer wishes into
ECE and STRABAG Real Estate are developing a seven-story property featuring two hotels in the Cathe planning and construction tasks. This way we develop customized
dral City of Cologne. The plans include a Motel One with more than 300 rooms and an Adina Apartment
Hotel with 170 studios and apartments. The construction start has been scheduled for 2018, completion
real estate properties – customized and suiting market needs.
is expected for 2020.
A SERIES OF NINE HERMES LOGISTICS CENTERS: TWO
HAFENCITY HAMBURG
PROPERTIES HAVE ALREADY BEEN COMPLETED
ECE is teaming up with HSP Hamburg to build an international congress hotel with approximately 500
rooms and a conference hall for up to 1,300 attendants. The congress hotel will be a 4- to 5-star hotel. Efficient, cost-effective, and in a short period with a GLA of 2,900 m². Smaller versions of the by 2019. Two more will follow in the Cologne
According to current planning, the architectural competition will start at the beginning of 2018, and the of time – within these parameters ECE is de- prototype will be constructed at four sites. and Dresden areas.
project could be completed by 2021. At the same time, the construction of the new Holiday Inn hotel veloping a series of nine logistics centers for They will comprise a logistics area of 8,900 m² All nine logistics centers are intended to
at Lohsepark, also in Hamburg’s HafenCity district, is on schedule. The 4-star hotel located opposite Hermes Germany all over the country. ECE is and 2,500 m² of ancillary areas. meet the requirements of the gold certif
HafenCity University boasts 268 rooms and a conference area for up to 300 attendants. Its completion taking over all tasks related to the project – The first logistics centers situated in Bad icate of the German Sustainable Building
has been scheduled for fall 2018. Union Investment has acquired the property from ECE for its institutional from the search and purchase of a suitable Rappenau near Heilbronn (April 2017) and in Council (DGNB). State-of-the-art heating
real estate fund. site, the planning and turnkey handover, as Mainz (September 2017) have already been technology, high insulation standards, and
well as placing the property on the invest- opened. The facilities in Ketzin near Berlin smart LED lighting, which reduces energy
“LE QUARTIER CENTRAL” DÜSSELDORF ment market. (at the end of October 2017) and in Graben consumption by 35 percent compared to
For this major project, ECE has developed near Augsburg (January 2018) are nearing conventional lighting, are being used. In
In June, the topping-out ceremony took place for the new 25hours hotel in the new “Le Quartier an elaborate prototype property consisting completion. Three further logistics centers addition, a transportation management sys-
Central” district, which has been developed by Aurelis. The 18-story hotel tower called “Das Tour” (“the of a 10,000m² logistics facility and an adjacent will be built in Hamburg, in Queis near Halle tem will avoid empty trips and the standstill
tour”) has 200 rooms. A rooftop bar and a restaurant will be built on the two upper floors. The office, building services, and social building (Saale), and at Münster/Osnabrück airport of trucks and swap bodies.
hotel is owned by PATRIZIA Immobilien AG who had acquired the property for a real estate fund.
APPROX.
“Being commissioned to build the new congress hotel in Hamburg shows that we are continuing
our successful work in the hotel real estate business. This new project highlight in a top location
UP TO €600 mill. APPROX.
in the Elbbrücken district fits well into the ECE property portfolio.” 200 WILL BE INVESTED
Dr. Andreas Mattner, Managing Director of ECE’s Office, Traffic, Industries Division
JOBS WILL BE
CREATED PER
BY HERMES AND
ECE INTO THE
60 mill.
LOCATION NINE LOGISTICS OF SHIPMENTS WILL BE
CENTERS ABLE TO BE PROCESSED
FOUNDATION STONE INTELLIGENT PER YEAR AND CENTER
(LARGE PROTOTYPE)
FOR “MESSECITY KÖLN” QUARTERS HAMBURG
At the end of June 2017, the project partner Construction work for the highest build
ship of ECE and STRABAG Real Estate laid the ing site in Hamburg’s HafenCity district
foundation stone for the new MesseCity Co is entering the home stretch. ECE and
logne complex in the presence of one Lady STRABAG Real Estate (SRE) are developing
Mayor of Cologne Henriette Rieker. The vibrant a complex consisting of three build
new city district, which is currently being devel ings in the heart of the new city
oped on an area of 5.4 hectares, is located district: the 70-meter-high APPROX.
between the south entrance to the trade fair
and ICE railway station Köln-Deutz and con-
WATERMARK office tower
with 18 stories, the seven-story €150 mill.
sists of six buildings that will house offices, SHIPYARD office building, and WILL BE INVESTED INTO
restaurants, small retail units, and leisure op the FREEPORT residential prop THE NEW CITY DISTRICT
tions. Zurich Insurance (offices boasting a GLA erty. Completion has been BY ECE AND SRE
of 60,000m²), Motel One, and Adina Apartment scheduled for spring 2018.
Hotels have already signed leases. The con Restaurants, cafés, and SPRING
ECE SERVICES PROVIDED
FOR ALL PROJECTS: More information on ECE’s service
struction sites 1 to 3, which will accommodate
the Zurich head office, have already been sold
shops will be located on
the central square of 2018 General planning, project development, project
portfolio for commercial properties can
be found in the new brochure at:
to Warburg-HIH-Invest. the quarter by the river. IS THE COMPLETION www.ece.com/customer-focus
DATE FOR THE management, leasing and selling of the property
PROJECT
14 15
Löhr-Center Koblenz
MyZeil Frankfurt
FRESHLY
Gesundbrunnen-Center Berlin
REFURBISHED
To ensure that a shopping center is up to date and
remains interesting to customers and tenants, it needs
to be modernized, refurbished, and developed further
- proactively and with foresight. ECE is an expert in
revitalizing, modernizing, restructuring, and extending
shopping centers. The company has a deep understanding
for setting trends and investing successfully into the
Hallen am Borsigturm Berlin future. Our current refurbishment projects are proof of
this with modern design, attractive food areas, an
excellent quality of stay, and innovative retail concepts.
www.ece.com
PEP Einkaufs-Center Munich
Europa Passage Hamburg
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