A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018

Page created by Herbert Long
 
CONTINUE READING
A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018
International

A Brief Report on Council’s organisation of
group participation at 89th Expo Riva Schuh
Fair, Garda, Italy, Jan. 13-16, 2018
Report by : M J Jamal Md. Mohideen, Deputy Director - HO
            Atul Kumar Mishra, Regional Director - Delhi
            Asif Iqbal Khan – Export Promotion Officer – Delhi
             P Rajakumar – Asst Export Promotion Officer - HO

About the Fair:-
Expo Riva Schuh is today’s leading
international exhibition for volume
production footwear at a mid-
range price point. It is Europe’s most
important event for this market
segment. Expo Riva Schuh is a meeting
place for international business: an
event where companies and buyers
from around the world meet and
interact.
There are companies from Italy and
Europe, as well as the increasingly
important presence of companies
from India, China, and Brazil - the
world leaders in footwear production.
Expo Riva Schuh is the first event in
                                                       Buyer throng the Reception Area at the Expo Riva Schuh – a Photo
the international fair calendar, this
means visitors get a thorough preview       the Czech Republic was expected to           similar product in other online portals
of offerings and can plan orders well in    visit the fair. The Managing Director        before they place their orders. During
advance. For exhibitors, it represents      highlighted that companies from China,       the current edition of the Fair, it means
the first opportunity to test out           India and Brazil along with Italian and      that on the one hand, the needs of
collections and fine-tune production        European brands will be presenting           the buyer have changed, and, on the
plans. Expo Riva Schuh is also the last     their finest collection for Autumn /         other, that even the professionals
event in the ordering calendar for quick    Winter 2018-19. He added that for            who are distant targets from those
production and restocking options.          the first time, Paraguay is participating    traditionally present at the fair, such
This innovative feature is designed for     in the event. Altogether, the exhibition     as retailers, producers of private labels
those fair visitors – approximately 35%     halls in Riva del Garda will be              and representatives from the major
of those in attendance - interested in      presenting their trendy and finest           e-commerce channels, have started to
restocking options or new models for        designs in footwear for the Autumn/          visit Expo Riva Schuh. Our challenge
the upcoming season.                        Winter 2018/2019 collections. A total        for the future will be that of offering
                                            of 1,455 exhibitors, of which 1,177          convincing answers to these new
This feature actually serves a two-fold     took part from 37 overseas countries.        demands.”
purpose; it also makes Expo Riva Schuh      In his speech, he further added that
an excellent opportunity to identify                                                     “Expo Riva Schuh has proved itself to
                                            “The market needs to come to terms
international market trends and shifts,                                                  be the largest international Footwear
                                            with an increasingly knowledgeable
a real added value Exhibitor’s Profile at                                                Event with a footfall of about 13,000
                                            and demanding consumer”. He also
the Opening Ceremony of the Fair by                                                      trade visitors from across the globe”. –
                                            pointed out that Online Shopping
Mr. Giovanni Laezza, Managing Director                                                   quote by Chairman of Riva del Garda
                                            Trend has become very vibrant and
of Riva del Garda Fierecongressi.                                                        Fierecongressi, Roberto Pellegrini at
                                            hence Consumers does not browse
                                                                                         the Opening Ceremony of the Fair.
At 89th edition of the Expo Riva Schuh      the portal for selection of the product
Fair buying groups from Bulgaria and        but also compare the prices of the           The Chairman also expressed that

                                                                                           Leather News India | February 2018 105
A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018
International

the exhibitors +great satisfaction for        has emerged from Expo Riva Schuh,            Italy is a very popular international
the quality of the buyers they have           with details that recall classic elegance,   footwear fair in which a large number
met here in Riva del Garda and that           somewhere between formality and              of Indian companies participate and
confirms just how high the level of           tradition, without ever sacrificing          the size of our participation has been
our fair is. Bringing valid visitors to the   style. Fashions tend towards the             continuously increasing. Footwear
fair signifies offering concrete business     hybrid concept of mixing and matching        is the Growth Engine of the Indian
opportunities for the companies,              different materials, styles and colours,     Leather Industry with current
thus giving them a strong incentive           giving a completely giving a new look        turnover of US$ 12.77 billion (Exports
to continue exhibiting at Expo Riva           to the entire range of men, women and        & Domestic) which is projected to
Schuh.”                                       children footwear.                           reach US$ 19.4 billion by the year
The 89th        edition of the event          The Council for Leather Exports has          2020. The Expo Riva Schuh Garda Fair
witnessed the participation of buyers         been regularly organizing participation      is an important platform in the Indian
delegation from 11 countries: Sweden;         of our member –exporters of footwear         Footwear industry’s outreach efforts
Norway; Finland; Denmark; Estonia;            in the Expo Riva Schuh Fair at Riva          to international buyers.
Romania; Russia; Serbia; Hungary;             Del Garda, Italy for over two decades.       CLE Information Stand at Expo
Croatia and the Ukraine. This special         The Expo Riva is a biannual fair which       Riva Schuh:
initiative taken by the fair organiser        is scheduled at the beginning of both
                                                                                           CLE information stand was set up
with the support of the ICE Agency,           the Summer & Winter Seasons, and
                                                                                           to coordinate large participation of
not only led to more footfall of trade        its location in the heart of Europe i.e.
                                                                                           84 members which was managed by
visitors from the above countries.            Italy, have contributed to it being well-
                                                                                           Mr. M.J.Jamal Md. Mohideen, Deputy
                                              attended by exhibitors from across
Some of the renowned Speakers at the                                                       Director, Mr. Atul Kumar Mishra,
                                              the world and visitors from Europe
inaugural ceremony highlighted that                                                        Regional Director (North), Mr. Asif
                                              mainly, besides many other countries.
“The market’s evolution runs parallel                                                      Iqbal Khan, Export Promotion Officer
                                              In the 89th Edition of Expo Riva Schuh
to the increasingly rapid changes in                                                       (Delhi) and Mr. P. Rajakumar, Assistant
                                              to be held during January 2018, the
the world of fashion and the role                                                          Export Promotion Officer (Head
                                              Council is organizing participation in a
of the consumer, who is more and                                                           Office). Business Visitors from several
                                              total area of about 1317 Sq. mt with 84
more digital and evolved. As proven                                                        overseas countries have visited the
                                              Companies, out of which 80 member-
by the success of the fast fashion                                                         CLE Information Booth and collected
                                              companies had displayed at the Hall A3
business model, the key to success                                                         Publicity and Promotional materials
                                              “CLE INDIA PAVILION” exclusively
is speed and brands are turning less                                                       kept on display such as Participant’s
                                              set apart in the fair.
and less to the larger manufacturers                                                       profile booklets, Members Directory,
and more towards the smaller, more            The European Union is the single             Leather News India, Designers Fair
flexible producers, opening another           largest market for Indian Footwear           Information Booklet, new brochure
possible door to success for European         and in the EU, Italy is a key destination.   viz. “Global Dominance” etc. Some of
manufacturing.                                Italy’s import of leather and leather        the business visitors inquired about
                                              products has increased from US $             the Indian leather sector and footwear
“In terms of strategy and positioning,
                                              9214.68 million in the year 2010-11          manufacturing hubs in India. The
Expo Riva Schuh is perfect for the
                                              to US $ 11542.42 million in the year         information sought by all such visitors
demands of fast fashion. More and
                                              2014-15, growing at a CAGR of 5.79%.         were provided by the Officials who
more mixed purchasing strategies
                                              Out of the total import value of US$         were managing the CLE Information
are emerging, in which large orders
                                              11542.42 million in the year 2014-15,        Booth.       “India Brand Equity Fund”
are integrated into smaller and more
                                              import of footwear (both leather and         (IBEF) had undertaken India Brand
repeated productions. Companies have
                                              non-leather) alone was US$ 5524.06           campaign for Indian Leather sector by
also expanded their product range in
                                              million. India’s export of leather &         placing the digital sign board, Billboards
order to maintain their market shares,
                                              leather products to Italy has also           at the fair complex at the entrance of
increasingly focusing on the concept of
                                              increased from US$ 455.75 million            the Reception Area and also outside
a total look. And so, therefore, Expo
                                              in the year 2010-11 to US$ 504.28            in the Campus of the Fair Ground.
Riva Schuh fair is changing, just as the
                                              million in the year 2014-15, growing at      Mr. Shafeeq Ahmed, Mr. Rajesh Kumar
market is changing and thus the reason
                                              a CAGR of 2.56%.. One of the Major           Sehgal, Mr. Rehan Ajmal, Mr. Vipan Seth,
for Expo Riva Schuh remains to be
                                              items of export from India to Italy is       COA members were amongst the
successful fairs.
                                              Footwear with a value of US$ 140.20
                                                                                           important personnel who had visited
For Autumn/Winter 2018-2019 a                 million in the year 2016-17.
                                                                                           the CLE information stand.
general tendency towards comfort
                                              The Expo Riva Schuh Garda Fair,

106 Leather News India | February 2018
A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018
International

Fact Sheet of CLE’s Participation in 89th Expo Riva Schuh, January 13-16, 2018

 No of Participants                                  84 Members
 Area of CLE India Pavilion organised                1317Sq. Meters for 84 member companies including CLE
                                                     information stand
 Products Displayed                                  Men, Women and Children Footwear
 No. of Business Meetings held in CLE India Pavilion 471 Meetings
 Spot orders booked and Quantity                     Euro 2.38 Millions
 Future orders expected and Quantity                 Euro 16.32 Millions
 No. of General Enquiries handled at CLE information About 20 business visitors
 stand
 Total Number of Exhibitors                          1455 from 38 countries (including the collectives of Italy, China,
                                                     Germany, India, Brazil, Netherlands, Portugal, Spain, Taiwan and the
                                                     UK, etc. )
 Total Area displayed                                32990 sq. Mtrs with participation by more than 37 countries
 Total Trade Visitors for Expo Riva Schuh            13000 approximately from more than 100 countries
 Presentation displayed in exhibition                Previews of Autumn /Winter 2018-2019 collections for men,
                                                     women and children Footwear
 Members Suggestion                                  To get CLE India Group pavilion located in front hall B and
                                                     undertake publicity and promotional efforts to market the large
                                                     Indian presence at the fair

Conclusion - Expo Riva Schuh Fair is         enterprises to showcase their trendy     to be noteworthy both in terms
one amongst the very few successful          collections to the western world to      of business turnout and awareness
exhibition for showcasing Footwear           establish their business contacts and    created about India as a reliable and
to European buyers and it continues          to renew their existing customers.       potential supplier for the footwear
to serve as an important gateway for                                                  sourcing. The 90th edition of Expo
                                             The overall feedback from the
targeting the mid segment buyers/                                                     Riva Schuh will be held during June
                                             members obtained from the group
importers from all around the world                                                   16-19, 2018 to present an exquisite
                                             participants in the CLE INDIA
in general and European countries in                                                  selection of classic, casual, comfort and
                                             PAVILION at the ended with 471
particular.                                                                           sports footwear on 32,500 sq metres
                                             Business Meetings leading to acquiring
                                                                                      exhibition area. Over 11,000 key buyers
Participation in the Expo Riva Schuh         Spot Orders worth Euro 2.38 million
                                                                                      will attend Expo Riva Schuh Summer
Fair with substantial financial assistance   and Future Expected Orders to the
                                                                                      to explore the new collections, place
from the Department of Commerce              tune of Euro 16.32 million.
                                                                                      their orders and identify the hottest
and Market Access Initiative Scheme
                                             The overall result of the organisation   trends of the upcoming season.
has paved the way for small and medium
                                             of CLE INDIA PAVILION was found

  Mr. Rajesh Kumar Sehgal, COA member at CLE information          Mr. N. Shafeeq Ahmed and Mr. Rehan Ajmal COA members at
            Stand in discussion with Mr. Jamal, DD                                  CLE information stand

                                                                                         Leather News India | February 2018 107
A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018
International

A Business visitor from Moscow collecting publicity & promotional   Ms. Janice Lee, sales Director, APLF at CLE information Stand for
 material from CLE stand from Mr. Jamal Deputy Director. Also       collecting promotional material and marketing Fashion Access –
seen Mr. Atul Kumar Mishra, RD-North and Mr. Asif Eqbal Khan,                      Footwear event at the Garda show
                           EPO-North

A snap of CLE officials along with interpreter at CLE information    Mr. Naresh Bhasin, Regional Chairman-West and Mr. Rajesh
                              stand                                      Sehgal, COA member attending inaugural ceremony

    Few snaps of Business Visitors at CLE India Pavilion having business meetings with member exporters

108 Leather News India | February 2018
A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018 A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018 A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018 A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018 A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018 A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018
You can also read