A STRATEGIC YEAR FOR INCREASING OUR SOCIAL IMPACT
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CONTENTS A STRATEGIC YEAR
CLICKABLE AT ALL TIMES!
FOR INCREASING OUR SOCIAL IMPACT
MESSAGE FROM THE PRESIDENT
MESSAGE FROM
ANNUAL REPORT
THE EXECUTIVE DIRECTOR
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM
STRATEGIC PLAN
SPECIALIZED ADDICTION
2019-2020
HELPLINES
APRIL 1 ST, 2019 TO MARCH 31 ST, 2020
The Centre’s Foundation
Financial Statements
INFORMATION AND REFERRAL CENTRE TELEPHONE WEB SITES GRAPHIC DESIGN: MUSTANG GRAPHIX
OF GREATER MONTRÉAL 514 527-1375 INFO-REFERENCE.QC.CA WRITING: LUCIE KECHICHIAN
3155 RUE HOCHELAGA, BUREAU 101 211QC.CA PROOF READING: MICHAËL MAGNY
MONTRÉAL (QUÉBEC) H1W 1G4 E-MAIL DROGUE-AIDEREFERENCE.QC.CA TRANSLATION: MARIA RIGAS
crgm@info-reference.qc.ca AIDEJEU.CA
REGISTERED CHARITY NUMBER
N° 10689 5840 RR001
A MESSAGE FROM THE
BOARD OF DIRECTORS PRESIDENT
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
Therefore, the Board members and I adopted the innovative
MESSAGE FROM THE PRESIDENT EXCITING GROWTH and ambitious five-year Strategic Plan which ended with the
implementation of 211 in all of Greater Montréal in January
MESSAGE FROM The time has come for me to give up my seat as President
THE EXECUTIVE DIRECTOR 2018. A new path for the future opened up for the Centre
of the Information and Referral Centre of Greater Montréal's who is becoming more and more a key player in social
BOARD OF DIRECTORS Board of Directors, in accordance with the Centre’s General development. It was therefore with pride that I congratulated
AND THE CENTRE’S TEAM Regulations. I have sat on the Board as President for over our Executive Director in February for receiving the award
a decade, since April 2008, to be exact, and it has been an of Leadersphip de Centraide du Grand Montréal for her
STRATEGIC PLAN
honour for me to stand by the Centre during that period of determination in first rallying her team and then municipal
SPECIALIZED ADDICTION significant changes. What a long way the team have come
HELPLINES and socio-community partners behind this vast project.
and what giant steps they have taken. These last months have taught us that the Centre has not
I have collaborated with two Executive Directors devoted only fulfilled its role, but proved, day after day, call after call,
to the Centre’s mission «Helping Through Information». The the relevance and essential character of its mission.
first being Lorraine Bilocq-Lebeau who steered the Centre, Today, as I'm getting ready to pass the torch onto my
against the odds, towards financial stability with quiet successor, I can’t help looking back and rejoicing at
determination. The foundation for financial diversification what has been accomplished during the last 12 years in
was laid under her management and I was thus able to which I not only governed the organization, but especially
M e Louis-Philippe Bourgeois, CRIA appreciate positive budgetary impacts during the first years participated in the exciting growth of the Centre along with
of my mandate, whether it was by developing specialized my colleagues on the Board of Directors.
Dunton Rainville S.E.N.C.R.L. helplines in addiction, the Referral Helpline for Seniors or by
launching the TeleCounseling for Excessive Gamblers pilot Thank you to this committed group of people within the
project. Board who have given me their full support throughout
my mandate. And of course, thank you to Pierrette Gagné
The Centre’s Foundation Then in July 2013, the Board of Directors welcomed the who, during my seven years of presidency, knew how to
new Executive Director, Pierrette Gagné, within an economic spark deep reflections within the Board that gave way to
Financial Statements and social context marked by financial uncertainty in the unanimous strategic choices. Finally, I want to thank the
community sector and a complete overhaul of the Health Centre’s amazing team who met many challenges all along
and Social Services network which presented untold this era of major changes and even recently during the
challenges for the Centre. This time was also the stage COVID context where more than ever, the Centre had to
for major changes affecting everyone in the management help people touched by this emergency situation.
and broadcast of information. The Centre had no choice
adapting: information is at the heart of IRCGM’s mission. I wish you all a great journey!
A MESSAGE FROM THE EXECUTIVE DIRECTOR
A CHALLENGING YEAR
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
If we had been told at the start of the fiscal year that we Today, we find ourselves with a positive balance sheet for
MESSAGE FROM THE PRESIDENT would need to be ready to navigate through such a storm the 1st year of the three-year plan, with many goals on
within the pandemic, I do not know what the level of the verge of being reached, as you will see in the following
MESSAGE FROM
THE EXECUTIVE DIRECTOR confidence in our means would have been. Looking in the pages. We have strengthened our positioning and we
rear-view mirror now, one thing is certain, I can say that the can affirm that the relevance of the 211 service is now
BOARD OF DIRECTORS elements of the Strategic Plan that were put in place during recognized by municipal and community players, as well as,
AND THE CENTRE’S TEAM the year, not only allowed us to get through the turbulence by the Health and Social Services network. We worked as
STRATEGIC PLAN seamlessly, but also gave us undeniable assets to ensure a a team! And this certainly made a difference when having to
quality service of support, help and referral. I am extremely put in every effort to better help vulnerable clientele.
SPECIALIZED ADDICTION
HELPLINES proud of what my team has accomplished!
Thank you to our partners for their confidence and for
2019-2020 began with the adoption of a clear game plan counting on us! We hope these alliances will grow and
for the next three years and the progressive implementation give way to new initiatives that will allow us to continue on
of strategic actions for each goal. Emphasis was placed on together and fulfill our mission in a world transformed.
those who will take over, quality follow-up, opening up to
complementary partnerships, as well as, the documentation
of our technological process.
Mrs. Pierrette Gagné All these ingredients allowed us, without question, to
adapt ourselves very quickly to all the changes caused by
Executive Director COVID-19, with agility and efficiency.
The right people were at the right place, the tools for
collaborative work from home and distance learning were
The Centre’s Foundation already well-established. Above all, the ability and 150 %
commitment of each member of the team never faltered.
Financial Statements I wish to express all my gratitude for all the people you have
helped, listened to and guided within an ever-evolving,
complex situation.
THE INFORMATION AND REFERRAL CENTRE
OF GREATER MONTRÉAL: WHAT A TEAM!
ANNUAL REPORT 2019
20
THANK YOU TO OUR BOARD OF DIRECTORS
APRIL 1ST, 2019 TO MARCH 31ST, 2020
MESSAGE FROM THE PRESIDENT
FOR ITS UNWAVERING SUPPORT MANAGEMENT TEAM
MESSAGE FROM Mrs. Pierrette Gagné, Executive Director
THE EXECUTIVE DIRECTOR
Mrs. Manon Côté, Assistant to the Director and 211 Counselor
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM
STRATEGIC PLAN ADMINISTRATION AND FINANCES
SPECIALIZED ADDICTION Mr. Alain Barsalou, Director of Finances and Administration.
HELPLINES
4
1 2 3 Mrs. Geneviève Farley, Paymaster
Mr. Roger Lambert, Maintenance
SPECIALIZED HELPINES IN ADDICTION
Mrs. Hélène Hamel, Director
5 6 7 8 Mrs. Maxime Miranda, Coordinator of Development
Mrs. Marie-Christine Palardy, Project Manager, Database
PRESIDENT ADMINISTRATORS Mrs. Nancy Rocha, Manager, TeleCounseling Programme
1 Me Louis-Philippe Bourgeois, CRIA, 4 Mrs. Valérie Dubreuil, Director,
DUNTON RAINVILLE S.E.N.C.R.L Development and Communications,
211
The Centre’s Foundation Dans la rue
1ST VICE-PRESIDENT Mrs. Brigitte Gagnon-Boudreau, Director of 211 and Partnerships
Financial Statements 5 Mrs. Marie-Claude Elie, Main Partner,
2 Mr. Houssine Dridi, Ph.D., Professor, Google Canada Mrs. Sabrina Larocque, Info-Referral Coordinator
Université du Québec à Montréal
6 Mrs. Pierrette Gagné, Executive Director,
TREASURER Information and Referral Centre of Greater
TECHNOLOGY AND SOCIAL ANALYSIS
Montréal Mr. Mathieu Chaurette, Director
3 Mr. Pierre Emmanuel Paradis, Economist
and President of AppEco 7 Mr. Yves Millette, retired
8 Mr. Hugo Morissette, CRHA, Director, COMMUNICATIONS AND COMMUNITY RELATIONS
SECRETARY
Analysis and Public affairs, Cabinet de Mrs. Lucie Kechichian, Director
Mr. Jacques R. Lemieux relations publiques NATIONAL
Mrs. Johanne Mongeau
THE INFORMATION AND REFERRAL
CENTRE OF GREATER MONTRÉAL TEAM
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
MESSAGE FROM THE PRESIDENT
MESSAGE FROM
THE EXECUTIVE DIRECTOR RESEARCH AND PUBLISHING Mr. Alexis Beaulieu-Thibodeau, Counselor Mrs. Isabelle Provencher, Counselor
BOARD OF DIRECTORS Mrs. Sophie Isabelle Gaumond Velasquez, Mr. Gil Bellemare, Counselor Mr. Érick-André Leroux, Counselor
AND THE CENTRE’S TEAM
Researcher, 211 Mrs. Isabelle Bernard, Counselor Mrs. Estelle Arcand, Counselor
STRATEGIC PLAN
Mr. Michaël Magny, Researcher, 211 Mrs. Bianka Constantin Parent, Counselor Mrs. Sophie Duchesne, Counselor
SPECIALIZED ADDICTION
HELPLINES Mr. Benjamin Mathieu, Researcher, 211 Mrs. Monique Côté, Counselor Mr. Jean-François Paradis, Counselor
Mrs. Julie Boisseau, Researcher, 211 Mrs. Sophie Duchesne, Counselor Mrs. Maxime Miranda, Counselor
Mr. David Galipeau, Counselor Mrs. Isabelle Cyr, Counselor
COUNSELORS Mr. Érick-André Leroux, Counselor Mr. Jacques Ducharme, M. Ps, Supervisor
Mrs. Latifa Barutwanayo, Counselor, 211 Mrs. Maxime Miranda, Counselor
Mrs. Myriam Belley, Counselor, 211, Mrs. Maria Rigas, Counselor VOLUNTEERS
Service Quality Manager
Mr. Jacob Roussel, Counselor Mrs. Lorraine Bilocq Lebeau
Mrs. Julie Boulay-Leroux, Counselor, 211
Mr. Zakari Tremblay-Goyette, Counselor Mr. Michel Lefèvre
Mrs. Anne Desjardins, Counselor, 211
Mrs. Ginette Raymond
Mr. Mardoché Fontilus, Counselor, 211
Mrs. Martine Tremblay
The Centre’s Foundation Mrs. Fabienne Frégeau, Counselor, 211 THANK YOU AND GOOD LUCK
Financial Statements TO THOSE WHO LEFT US TO Mr. Hugo Morissette
Mrs. Micheline Paquette, Counselor, 211
TAKE ON NEW CHALLENGES Mrs. Valérie Dubreuil
Mrs. Marisa Patrocinio, Counselor, 211
Mrs. Marie Vaillant, Director of Communications Thank you to them for having
Mrs. Myriam Sylvain, Counselor, 211 accumulated 730 hours of volunteering
Mrs. Nancy Therrien, Web Content Manager and to the members of the Board who
Mrs. Salma Ben Romdhane, Counselor, 211 worked within adhoc committees (page 23).
Mrs. Estelle Arcand, Counselor, Specialized Helplines
Mrs. Leila Ech-chouyekh, Counselor,
Specialized Helplines
Mme Maude Villeneuve Marcotte, Resources
and Publishing Agent
STRATEGIC PLAN 2019-2021 FOR OVERALL GOALS....
VIEW
HERE.
GOALS MET IN YEAR 1.
ANNUAL REPORT 2019 IRCGM adopted a three-year strategic plan.
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020 Here are the accomplishments for year 1.
MESSAGE FROM THE PRESIDENT
GOAL 3
MESSAGE FROM GOAL 2
THE EXECUTIVE DIRECTOR
STRENGTHENING OUR INCREASING
BOARD OF DIRECTORS GOAL 1
AND THE CENTRE’S TEAM
TIES WITH THE COMMUNITY THE CENTRE’S
STRATEGIC PLAN EXPANDING NOTORIETY
SPECIALIZED ADDICTION OUR SERVICES SECTOR AND OTHER
HELPLINES PARTNERS
3/ 4 objectives met
4/11 objectives met The two objectives tied or on the way of being met.
or on the way of being met. to this goal are in progress Their implementation continues.
Objective 1: GHR and TC: increasing web site visits and will continue in year 2. Objective 14: All services: creating an annual
and improving visibility: new web site and launch of Objective 12: 211: implementing a 211 Brigade communication plan with budget, for each.
chat to reach more people. for organizations. Creating partnerships and solid Objective 15: All services: improving internal
Objective 4: DHR: updating and developing database relationships with elected representatives and key communications via newsletter.
for addiction. Partnership with AQCID for a joint DHR/ players from Health and Social Services.
AQCID web site classifying resources in addiction Objective 16: organizing events emphasizing our
Objective 13: DHR: partnering with AQCID. expertise. GHR: organizing a conference bringing
The Centre’s Foundation = counselors are better equipped and have better
access to resources for people who need help. together key players from the internet addiction field.
Financial Statements
Objective 6: exploring relations with university
researchers, via the participation of the DHR, GHR and
TC teams in important conferences and by organizing
a conference on internet addiction.
Objective 10: 211: playing our info-referral role
during disastrous situations. Teams better prepared to
respond more efficiently to requests during emergency
situations: floods, pandemic.
STRATEGIC PLAN FOR OVERALL GOALS....
VIEW
HERE.
GOALS MET IN YEAR 1.
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
GOAL 4 GOAL 5 GOAL 6
MESSAGE FROM THE PRESIDENT
STRENGTHENING HAVING COOL DIVERSIFYING AND
MESSAGE FROM
THE EXECUTIVE DIRECTOR GOVERNANCE AND TECHNOLOGY SUSTAINING FUNDING
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM
MANAGEMENT
STRATEGIC PLAN
SPECIALIZED ADDICTION 4/9 objectives met or 3/4 objectives met 2/3 objectives met
HELPLINES
on the way of being met. or on the way of being met. or on the way of being met.
Activities will continue over Objective 27: planning risk management: developing Objective 31: consolidating funding with requests
two fiscal years. complete documentation on the process, practices from various provincial departments.
and technological activities: training for the IRCGM
Objective 18: All services: securing a successor Objective 32: targeting new sources of funding and
emergency plan.
on all levels of management: creating an organization working with a funding committee to implement a long-
chart based on a collaborative approach; nominating Objective 28: ensuring the performance of tools and term strategy.
a Director of 211 and Partnerships; nominating an technological systems and to not be dependent on
Info-Referral Coordinator; Service Quality Managers; one system.
promoting the Specialized Helplines Director; nominating Objective 30: developing a proper web strategy:
a TeleCounseling Manager; redefining the position of Adwords referencing and advertising.
Director of Communications and Community Relations;
creating the position of Development Manager of the
The Centre’s Foundation specialized helplines; creating a Project Manager position
Financial Statements for the DHR/GHR database.
Objective 19: All services: ensuring the transfer of
knowledge to managers. Technology: developing,
completing and sharing a manual for transferring
knowledge.
Objective 25: All services: developing tools for
financial management: flow chart on the state of the
budget.
Objective 26: preserving and improving the conditions
and well-being at work: regular information updates via
internal newsletter.
SPECIALIZED ADDICTION HELPLINES
2019-2020 UNFOLDED UNDER A BANNER OF CHANGE
ANNUAL REPORT 2019 This translated into a new organization chart with the nomination of Hélène CONFERENCES: TRAINING:
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
Hamel, who was thus far the Coordinator of the service, as Director of • October 22nd, 2019: Nancy Rocha presented the • April 4th, 2019: Hélène Hamel attended Les
MESSAGE FROM THE PRESIDENT the specialized addiction helplines and Maxime Miranda, a counselor until TeleCounseling programme at the Red Feather impacts socioéconomiques de jeux de
Forum in order to make this service known in hasard et d’argent activity, organised by the
MESSAGE FROM
then, as Coordinator of Development of the specialized helplines. On the Montréal’s anglophone community. Fonds de recherche québécois Société et culture
THE EXECUTIVE DIRECTOR TeleCounseling side, Nancy Rocha is now Manager of the programme after • November 21st, 2019: Manon Côté held an
(FRQSC).
BOARD OF DIRECTORS many years as Counselor and Instructor. information kiosk on the DHR/GHR/TC services • May 2nd, 2019: Suicide Action Montréal (SAM)
AND THE CENTRE’S TEAM at the Formation croisée de Michel Perreault came to present their services.
This trio has initiated new projects besides structuring and improving work Santé mentale et cannabis chez les jeunes.
• May 10th, 2019: members of the DHR/GHR team
STRATEGIC PLAN tools for the teams. • November 27th, 2019: we jointly presented, with attended training provided by the Université de
SPECIALIZED ADDICTION researchers Adèle Morvannou and Sylvia Kairouz, Sherbrooke in collaboration with the Association
HELPLINES the statistics of Gambling: Help and Referral des intervenants en dépendance du Québec
and TeleCounseling at the Journées annuelles (AIDQ), Traumatismes complexes, itinérance
Once again, this year, we thank the Ministère de Santé Publique, whose theme was «Taking et dépendance.
de la Santé et des Services Sociaux (MSSS) for gender into account during interventions». • October 1st, 2019: The Commission des services
their valuable support that enables us each year
juridiques presented their services.
to completely fulfill our mission towards people PARTICIPATION IN EVENTS
with an addiction to drugs AND COMMITTEES: • November 8th, 2019: members of the
or gambling. TeleCounseling and Gambling: Help and Referral
• May 29th, 2019: Hélène Hamel participated in teams participated in the training Pratiquer la
the first meeting of the new Advisory Committee pleine conscience dans l’intervention en
of the Research Chair on Gambling of dépendance given by Université de Sherbrooke
IMPROVING AND UPGRADING WORK TOOLS Concordia University. à Longueuil.
In order to better analyse the calls and manage the database more efficiently, the helplines • October 23-24, 2019: participated in the • December 2nd, 2019: : two members of the
team now works with the iCarol software, that is also used by the 211 Greater Montréal team. Colloque du Réseau en dépendance et team participated in the journée clinico-
usage de substances, organised by the Centre scientifique sur le trouble de personnalité
The Counselors were all trained in using this software which greatly maximises their work by
The Centre’s Foundation Domrémy des Appalaches and the Association limite à l’Université du Québec à Montréal.
making searching for referrals to give callers a lot easier. québécoise des centres d’intervention en
Financial Statements
dépendance (AQCID).
• November 29th, 2019: Hélène Hamel
collaborated in the Projet national des trajectoires
DEVELOPING THE SPECIALIZED HELPLINES: CONFERENCES, 2 with Marianne Clavet, Université de Montréal.
EVENTS AND TRAINING • February 2020: met with students from Cégep
André-Laurendeau and presented the DHR and
The addiction helplines team continued to weave relationships with key players from the fields GHR helplines for (suicide prevention week)
of research and Health and Social Services in order to remain relevant, to maintain their know- Semaine de la prévention du suicide.
how and stay on top of new practices or trends.
GAMBLING: HELP AND REFERRAL
STATISTICS 2019-2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
What is it?
MESSAGE FROM THE PRESIDENT The Gambling: Help and Referral (GHR)
Means of ***For many years, we have noted a constant
rise in the number of calls to Gambling: Help and
MESSAGE FROM helpline communication Referral (GHR) from people wanting to reach Loto-
THE EXECUTIVE DIRECTOR Québec's customer service.
BOARD OF DIRECTORS supports, informs and refers people worried The reason is simple: for several years now, Loto-
AND THE CENTRE’S TEAM about their gambling habits, as well as, their Québec has put GHR’s number on most of their
Telephone calls***
STRATEGIC PLAN loved ones, towards local therapeutic and health products with the goal of harm prevention related
5050 calls
SPECIALIZED ADDICTION resources adapted to them. to gambling. Many people having noticed the
HELPLINES
The service is anonymous, free, confidential, 93,5% number, and wishing to contact Loto-Québec,
bilingual and available 24/7 across Québec. ended up at GHR.
E-mail
For this 26th year of operations, there is no 290 e-mails Last year, we put a greeting message on the
doubt that the team has worked with all their GHR helpline explaining who we are and guiding
heart to reach these two goals: progress people towards Loto-Québec’s customer
and change. service. At the beginning of the pandemic,
Chat we adjusted the message to make it even
60 chats more straight forward. We can therefore see
1,1% reflected in the 2019-2020 numbers, the result
of these efforts made to direct people towards
The Centre’s Foundation the appropriate resource, either GHR or Loto-
Financial Statements Québec.
GAMBLING: HELP AND REFERRAL
STATISTICS 2019-2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
MESSAGE FROM THE PRESIDENT
MESSAGE FROM
Language Gamblers’ profile Who is calling?
THE EXECUTIVE DIRECTOR
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM
French English Men Women
STRATEGIC PLAN 93,4% 6,6% 61% 39%
SPECIALIZED ADDICTION 84,5% Gamblers
HELPLINES
12,2% Loved ones
Nature of needs Targeted
information
59.2%
3,3% Public private sector
The Centre’s Foundation
Financial Statements Outpatient Listening
therapy and support
12.6% 12.9%
Related
requests and Support
problems groups
Inpatient
6.3% 5.9%
therapy
3.1%GAMBLING: HELP AND REFERRAL
STATISTICS 2019-2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
MESSAGE FROM THE PRESIDENT Areas What our callers are playing?
10%
20%
30%
40%
50%
60%
0%
MESSAGE FROM
THE EXECUTIVE DIRECTOR
Montréal 50.6% Electronic games Poker
Other
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM Montérégie 13.2% 1,3% 1% Bingo
STRATEGIC PLAN Capitale-Nationale 8.9% Sports betting 1%
1%
3%
SPECIALIZED ADDICTION
Laurentides 5.1%
HELPLINES
Laval 4.0%
Outaouais 3.4%
Lanaudière 3.1%
Casino
Mauricie 2.8%
Saguenay-Lac-Saint-Jean 2.2% 12,6% Video lottery
Estrie 2.0% terminals
Centre-Du-Québec 1.3%
36,1%
Chaudière-Appalaches 1.0% Lotteries
The Centre’s Foundation
Financial Statements
Bas-Saint-Laurent 0.8%
16,7%
Abitibi-Témiscamingue 0.6%
Côte-Nord 0.4%
Gaspésie-Îles-De-La-Madeleine 0.4%
Internet
Nord-Du-Québec 0.3%
27,3%GAMBLING: HELP AND REFERRAL
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
A new web site
MESSAGE FROM THE PRESIDENT
MESSAGE FROM
and the arrival of chat!
THE EXECUTIVE DIRECTOR
BOARD OF DIRECTORS
In March 2020, at the point of capping off our fiscal
AND THE CENTRE’S TEAM year, and a few days before the health state of
STRATEGIC PLAN emergency outbreak in Québec, we discreetly launched
SPECIALIZED ADDICTION
the new GHR web site.
HELPLINES
Modern design and navigation,
domain name change for aidejeu.ca,
but especially....
the launch of chat!
Our counselors can now respond to those who prefer this
means of communication when asking for help. We logged
60 chats in one month with no promotion at all, in order to
give our counselors the time to adapt to this new way of
intervening and we are looking forward to presenting the
The Centre’s Foundation numbers next year following a proper launch. INCREASE OF HAUSSE DE HAUSSE DE
Financial Statements 29% 21% 17%
It is important to mention that visits to the GHR Number of Number of Number of
web site have significantly increased since last year, visits (Sessions) users page views
thanks to a solid strategy of referencing. on the site 105 074 187 204
125 569GAMBLING: HELP AND REFERRAL
CONFERENCE DAY: 25 YEARS CELEBRATED IN STYLE!
ANNUAL REPORT 2019
20 In honour of GHR’s 25 years,
Communications
APRIL 1ST, 2019 TO MARCH 31ST, 2020
MESSAGE FROM THE PRESIDENT
the Foundation of the
MESSAGE FROM Information and Referral
THE EXECUTIVE DIRECTOR
Centre of Greater Montréal GHR launched an innovative
BOARD OF DIRECTORS communication campaign to reach
AND THE CENTRE’S TEAM held a conference day: different gambler profiles.
STRATEGIC PLAN
«Internet Addiction, Here were the media placements
SPECIALIZED ADDICTION for the past year:
HELPLINES Are We Crying Wolf?»
• Radio : The Beat, 98,5 FM, CHOM FM, and
In Montréal at the Lion d’Or on May 7th, 2019.
Énergie Montréal.
About 50 key players from the health, addiction,
social services and research sectors were • Advertising displays in the washrooms
present. of gambling bars in the Greater Montréal
Under the presidency of Dr. Houssine Dridi, Professor and Greater Québec City areas.
and Director of the Unité de programme en éducation et • Digital advertising on XBOX consoles,
pédagogie et du DESS en gestion de l'éducation of UQAM,
it was the perfect opportunity to attend a conference on across Québec.
screen addiction. • Web Google Display advertising campaign,
Here is the agenda from that day. across Québec.
The Centre’s Foundation • Advertising in many of the Province’s
Financial Statements newspapers: Le Soleil, Le Nouvelliste
Le Quotidien, Le Droit, La Tribune and
La Voix de l’Est PODCAST :
• August 27th, 2019: Hélène Hamel participated in
• Online ad in The Gazette. the Podcast Cold Turkey by Alexandre Leclerc
and presented the specialized helplines.
• Advertising displays in the bus shelters
and buses of Trois-Rivières, Saguenay, Bas-
Saint-Laurent and Québec.TELECOUNSELING PROGRAMME
STATISTICS 2019-2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
What is it?
MESSAGE FROM THE PRESIDENT The TeleCounseling programme is provided This year, the
statistics clearly
MESSAGE FROM
entirely over the telephone for the treatment Motivation ?
THE EXECUTIVE DIRECTOR show that the
BOARD OF DIRECTORS of excessive gamblers. programme is
AND THE CENTRE’S TEAM being increasingly
STRATEGIC PLAN
An initial assessment interview followed by six, one-hour followed until its
telephone appointments each, enables the counselors to completion.
SPECIALIZED ADDICTION
HELPLINES work with participants on the following aspects: motivation, Relapse? Triggers ?
finances, erroneous beliefs, triggers, relapse prevention
and learning retention.
Once the programme completed, the participants can benefit Finances ?
from four follow-up calls at 1, 3, 6 and 12 months from the
conclusion of the programme.
Following the nomination of Hélène Hamel as Director of the
Specialized Helplines, Nancy Rocha who was a TeleCounseling
Counselor and Instructor for many years, was named Manager of
the TeleCounseling Programme. Over the past fiscal year, she has
The Centre’s Foundation added three new counselors for the participants with emphasis on The TeleCounseling counselors handled 178 files.
Financial Statements developing and promoting the programme. This number includes new registrations, as well as, the files of
participants who completed the programme in addition to the 4
During this 8th year of operations, various partners in the health and follow-ups, for a total of one year and two months of therapy.
social services sector had the opportunity to know this programme
and many steps were taken to facilitate the enrollment of gamblers 1. Number of enrollments: 110
and accentuate their efforts. All will be launched in 2020-2021 and 2. Number of files closed: 104
revealed in next year's Annual Report!
3. Number of files handles: 178TELECOUNSELING PROGRAMME
STATISTICS 2019-2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
Participants Education Areas
10%
20%
30%
Profile
0%
MESSAGE FROM THE PRESIDENT
MESSAGE FROM
THE EXECUTIVE DIRECTOR Elementary 9% Montérégie 22,3%
Men Women
BOARD OF DIRECTORS High school 46% Capitale-Nationale 18,4%
AND THE CENTRE’S TEAM
STRATEGIC PLAN
52% 48% College (Cegep) 24% Montréal 17,5%
SPECIALIZED ADDICTION Bachelor’s degree 20% Outaouais 7,8%
HELPLINES
Doctorate 1% Lanaudière 6,8%
Laurentides 4,9%
Saguenay-Lac-Saint-Jean 4,9%
Centre-Du-Québec 3,9%
Age groups Estrie 3,9%
Bas-Saint-Laurent 2,9%
50-59 Laval 2,9%
years old
30-39
years old 18% Abitibi-Témiscamingue 1,9%
Côte-Nord 1,9%
The Centre’s Foundation
Financial Statements
29% 40-49
years old
17%
18-29
years old 60-69
years old
16% 70+ 17%
3%TELECOUNSELING PROGRAMME
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
Promoting the
MESSAGE FROM THE PRESIDENT
MESSAGE FROM
TeleCounseling programme
THE EXECUTIVE DIRECTOR
In order to make the TeleCounseling Programme for Excessive
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM Gamblers known, advertising was made in several of the province's
STRATEGIC PLAN
newspapers: Le Soleil, Le Nouvelliste, Le Quotidien, Le Droit, La
Tribune et La Voix de l’Est, as well as, online in The Gazette.
SPECIALIZED ADDICTION
HELPLINES A Facebook campaign was also launched to promote
the programme.
The Centre’s Foundation
Financial StatementsDRUGS: HELP AND REFERRAL
STATISTICS 2019-2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
What is it? Nature of needs
MESSAGE FROM THE PRESIDENT The Drugs: Help and Referral (DHR)
MESSAGE FROM Helpline 43,1%
THE EXECUTIVE DIRECTOR
BOARD OF DIRECTORS supports, informs and refers people worried about
AND THE CENTRE’S TEAM their use of alcohol, drugs or medication, as well 16,4% 13,8%
7,4% 11,6%
STRATEGIC PLAN as, their loved ones towards local therapeutic 3,3% 4,3%
SPECIALIZED ADDICTION resources able to give them the help they need.
HELPLINES
The service is anonymous, free, confidential,
bilingual and available 24/7 across Québec.
The relevance of DHR now in its 27th year of
operations is apparent in the following statistics. Listening Medical Support Targeted Inpatient Outpatient Related
Mirroring the GHR helpline, we will initiate, in and support detoxification groups information therapy therapy requests and
2020-2021, a series of actions to upgrade our problems
communications with the callers and diversify our
promotional activities. We are looking forward to
showing you next year!
Who is calling? Substance
The Centre’s Foundation
users' profile
Financial Statements
Substance users Men Women
Public private
69% sector 53% 47%
6%
17 587 calls, an increase
Loved ones
of 0,8% from last year.
24%DRUGS: HELP AND REFERRAL
STATISTICS 2019-2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
MESSAGE FROM THE PRESIDENT Areas
10%
20%
30%
40%
50%
0%
MESSAGE FROM
THE EXECUTIVE DIRECTOR
Montréal 49,9%
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM Montérégie 14,4%
STRATEGIC PLAN Capitale-Nationale 6,8%
SPECIALIZED ADDICTION
Laurentides 6,3%
HELPLINES
Lanaudière 4,2%
Laval 3,5%
Estrie 3,1%
Outaouais 2,4%
Mauricie 2,0%
Centre-Du-Québec 1,8%
Chaudière-Appalaches 1,7%
Abitibi-Témiscamingue 1,3%
The Centre’s Foundation Bas-Saint-Laurent 1,0%
Financial Statements
Saguenay-Lac-Saint-Jean 0,8%
Côte-Nord 0,4% Number of Number of Number of
Gaspésie-Îles-De-La-Madeleine 0,3% visits (Sessions) users page views
on the site 63 920 69 346
Nord-Du-Québec 0,1%
22 626DRUGS: HELP AND REFERRAL
STATISTICS 2019-2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
A partnership with Communications
MESSAGE FROM THE PRESIDENT
MESSAGE FROM
AQCID for a new
web site – United we stand. DHR launched an innovative
THE EXECUTIVE DIRECTOR
BOARD OF DIRECTORS communication campaign to reach
AND THE CENTRE’S TEAM different substance user profiles.
STRATEGIC PLAN
Here were the media placements for the
SPECIALIZED ADDICTION past year:
HELPLINES
• Gay Globe Magazine;
• Advertising in many of the
AQCID's (Association québécoise des centres Province’s newspapers: Le Soleil,
d’intervention en dépendance) mandate was to produce Le Nouvelliste, Le Quotidien, Le Droit,
and publish national communication tools on overdose La Tribune and La Voix de l’Est;
prevention for the 2018-2020 National Strategy in preventing
opiate overdoses. • Online ad in The Gazette;
Guided by the Health and Social Services Minister, • Advertising displays in the bus
AQCID forged a partnership with DHR to develop a joint shelters and buses of Trois-Rivières,
website and an interactive map cataloguing the resources Saguenay, Bas Saint-Laurent and
The Centre’s Foundation in addiction covering harm reduction, prevention and Québec.
Financial Statements treatment, as well as, a discussion forum (chat) bridging
users and DHR counselors.
The new site called «Trouve ton Centre» (Find your Centre)
will be active during DHR’s 2020-2021 fiscal year.
Many promotional activities enabled and encouraged
substance users and their loved ones to seek help.211 GREATER MONTRÉAL
A STRUCTURING YEAR
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
What is it? The 211 service is:
MESSAGE FROM THE PRESIDENT
MESSAGE FROM
THE EXECUTIVE DIRECTOR A telephone line A website Beacon for
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM with an easy-to-remember 211qc.ca also makes governments and
STRATEGIC PLAN 2-1-1 3-digit number, 2-1-1, that available the database decision-makers
SPECIALIZED ADDICTION provides information and of more than 5 000
HELPLINES referrals to citizens towards organizations along for them to analyze call
more than 5 000 socio- with highly accurate statistics and web site traffic,
community organizations descriptive files, and thus be able to follow the
in the Greater Montréal area. updated annually. progress of social needs and
pin-point missing resources to
respond to them.
Available 7 days per week, from 8 am to 6 pm.
The service is free, confidential, bilingual
and available in 200 languages thanks to an
interpretation service.
A huge thank you to We also wish to thank the
our valuable partners, MRC de Vaudreuil-Soulanges,
The Centre’s Foundation The 2nd year of operations for 211 Greater the Communauté MRC des Jardins-de-Napierville
Financial Statements Montréal was an opportunity for tweaking métropolitaine de and the
the service according to different projects Montréal, Centraide of MRC de l'Assomption for
and mandates, whether they were one time Greater Montreal and their financial support, enabling
the Québec Government the deployment of 211 in their
or recurring, strengthening bonds with CMM for their support, MRC as a whole.
elected officials, as much as with organizations, indeed financial, but
expanding work teams to respond to evolving also strategic, enabling
demands and improving the process to ensure 211 to continue its
team efficiency. development in the
best of conditions.211 GREATER MONTRÉAL
STATISTICS 2019-2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
MESSAGE FROM THE PRESIDENT
Statistics
MESSAGE FROM
THE EXECUTIVE DIRECTOR
Number of requests
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM 40 473 (calls, e-mails) +14%
STRATEGIC PLAN
SPECIALIZED ADDICTION Number of referrals
HELPLINES 103 897
Distinct organizations
referred by 211
3 925
The Centre’s Foundation
INCREASE OF INCREASE OF INCREASE OF
Financial Statements
29% 31% 21%
WEB Number of Number Number of
visits (Sessions) of users page views
on the site 427 179 1 466 267
573 659211 GREATER MONTRÉAL
STATISTICS 2019-2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
Profile Language Age groups
MESSAGE FROM THE PRESIDENT
87%
MESSAGE FROM
THE EXECUTIVE DIRECTOR Men Women French Average 0-19 years old 3%
wait time 20-29 years old 9%
35% 65%
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM
STRATEGIC PLAN
English 13% 53 sec. 30-39 years old
40-49 years old
15%
15%
Average length
SPECIALIZED ADDICTION 50-59 years old 18%
HELPLINES of calls
60-69 years old 19%
5 mins, 20 sec.
70+ 21%
Nature of needs
19%
15%
12%
10% 8% 8%
The Centre’s Foundation 6% 6%
5% 4% 3% 2% 2% 2%
Financial Statements
Volunteering Housing Food Personal, Justice, Mental Information Health Employment Government Material Sports and Transportation Education
and donations family and consumption health and and referrals and income agencies, assistance recreation
community and public addiction development
support safety and associations211 GREATER MONTRÉAL
HIGHLIGHTS
ANNUAL REPORT 2019
20 211 assisted thevictims of
Committees
APRIL 1ST, 2019 TO MARCH 31ST, 2020
MESSAGE FROM THE PRESIDENT Sainte-Marthe-sur-le-Lac Resuming the Funding Committee.
MESSAGE FROM Created in 2018, the committee met again this
THE EXECUTIVE DIRECTOR
The year 2019-2020 began action packed with Creating an advisory Committee. year to implement a strategy for short medium-
the tragic floods in the spring of 2019. Citizens Concerted efforts and a shared vision are and long-term financial development for the
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM of that area were already calling 211 and when essential to the success of 211 and that is why Centre’s services. Thank you to Pierrette Gagné,
STRATEGIC PLAN
a dike gave way in Sainte-Marthe-sur-le-Lac, we have implemented an advisory committee, Executive Director, Valérie Dubreuil, Director of
the City directed citizens in distress to 211 for grouping key players from community and Communications and Development for Dans la
SPECIALIZED ADDICTION
HELPLINES all social needs. This occasion enabled the municipal sectors, from Centraide of Greater rue, Michel Lefèvre, Volunteer, Pierre Emmanuel
team to validate its ability to quickly adapt to an Montreal and the Communauté métropolitaine de Paradis, Economist and President of AppEco,
emergency situation by answering hundreds of Montréal (CMM), in order to target the needs of Alain Barsalou, Director of Administration and
calls over just a few days. That was the month we each and increase collaborations to continuously Finances and Lucie Kechichian, Director of
registered the most calls in 2019. better help people most vulnerable. Successful Communications and Community Relations, for
projects were born from these meetings, notably their reflections and concern over the Centre’s
Collaboration with the City with the Cities of Longueuil and Laval. sustainability.
of Montréal Here is the list of member organizations: the City Communications and
The value of 211’s data is interesting to many of Repentigny, Association Panda Thérèse-de- Regulations Committee.
municipalities and our team wishes to bolster Blainville and Laurentides, Concertation Table In the middle of the Strategic Plan, a
The Centre’s Foundation these collaborations, in order to continue to for Seniors of the Island of Montréal, the City of communication committee was implemented to
Financial Statements provide and develop a quality social safety net for Laval, the City of Montréal, Maison du Père, West lay the foundation for a communications plan. It
citizens. Thus, the City of Montréal asked 211 to Island Community Resource Centre, Moisson includes three members of the Board of Directors,
create a shared portal for organizations’ data and Montréal, the City of Longueuil, Volunteer Mr. Hugo Morissette, Mrs. Valérie Dubreuil and
identified social needs in Montréal. Bureau of Boucherville, Centre prénatal et jeunes Mrs. Marie-Claude Elie, as well as, the Executive
familles, Centraide of Greater Montreal and the Director and Director of Communications. The
Communauté métropolitaine de Montréal. regulations committee also continued its work
thanks to the involvement of Me Louis-Philippe
Bourgeois, CRIA, Mr. Yves Millette, Administrator,
and Mr. Jacques Lemieux, Secretary.211 GREATER MONTRÉAL
ANNUAL REPORT 2019 Pierrette Gagné receives COLLABORATION, TRAINING, CONCERTATION
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
MESSAGE FROM THE PRESIDENT
the Solidaires Award TRAINING ACTIVITIES GIVEN THE CENTRE IS A MEMBER OF:
MESSAGE FROM
for Leadership by organizations to our team: • Alliance of Information and Referral Systems (AIRS)
• 311 • Association des intervenants en dépendance
THE EXECUTIVE DIRECTOR
On February 5th, 2020, Centraide of Greater • Groupe de recherche et d’intervention sociale du Québec (AIDQ)
BOARD OF DIRECTORS • Association pour la santé publique du Québec
Montreal marked the important contributions of de Montréal (GRIS)
AND THE CENTRE’S TEAM
• Commission des services juridiques (Legal aid) • Association québécoise de gérontologie
STRATEGIC PLAN
socio-community organizations and companies
• Suicide Action Montréal • Montréal Volunteer Bureau
committed to the fight against poverty and social
SPECIALIZED ADDICTION • Promotion intégration en milieu ouvert (PIMO) • Inform Canada and member of Inform Canada’s Board
HELPLINES exclusion by awarding the Prix Solidaires. It is of Directors
• Drugs / Gambling: Help and Referral
with great pride that Pierrette Gagné, Executive • Support for elder abuse • Regroupement des organismes humanitaires communautaires
Director of the Information and Referral Centre • Director of Youth Protection (DYP) pour les mesures d’urgence à Montréal (ROHCMUM) and
of Greater Montréal, received the Prix Solidaires member of their Board of Directors
• SOS Violence Conjugale
for Leadership for her major role in implementing • Réseau québécois des lignes de soutien
• Chabad Lifeline
sociocommunautaires pour les proches aidants
the 211 service in the Greater Montréal area.
TRAINING ACTIVITIES ATTENDED d’aînés par L’Appui National
by our team: • 211 Canada Leaders Table
Read the press release here. • Chinese Family Service of Greater Montréal
• Intervention in emergency and crisis situations.
• Vieillir en bonne santé mentale, given by the Canadian Mental • Canadian Society of Association Executives (CSAE)
Here is a video made by Centraide Health Association. • Concertation Table of aînés de l’île de Montréal (TCAÎM)
• Rendez-vous des aînés during Elder Abuse Awareness week. • Concertation Table of organismes au service des personnes
• Enjeux et pratiques en itinérance at Université de Montréal. réfugiées et immigrantes (TCRI)
The Centre’s Foundation • Concertation Table of la faim et le développement social
du Montréal métropolitain
Financial Statements Participation in Annual General Assemblies,
attendance at concertation tables
• Participation in the Annual General Assemblies of Call transfer agreement
the Regroupement des organismes humanitaires et
communautaires pour les mesures d’urgence à Montréal • Suicide Action Montréal
(ROHCMUM), the Canadian Mental Health Association, • Soutien aux aînés victimes d’abus
the Table de concertation des aînés de l’Île de Montréal
(TCAÎM), Table de concertation des organismes au service
des personnes réfugiées et immigrantes (TCRI), and the
Association de gérontologie.
• Conference on the housing shortage in 2019 in Montréal with
311, the Office municipal d’habitation de Montréal (OMHM)
and the Commissaire à l’itinérance.211 GREATER MONTRÉAL
COVID19: THE UNINVITED GUEST OF 2020
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020 The world was shaken by the arrival of a new • Implementing an IP telephone system in just a • Targeted communications with elected officials
virus and Québec was no different when a state few days. Already foreseen in the 2019-2021 of the CMM to incite them to promote 211 to
MESSAGE FROM THE PRESIDENT of health emergency was declared on March 13th, Strategic Plan, the migration of our telephones their citizens.
MESSAGE FROM 2020. Since the 9th of March, our counselors to an IP telephone system was quickly deployed
THE EXECUTIVE DIRECTOR
noted an increase in calls which ended up at the beginning of the COVID19 crisis in March
BOARD OF DIRECTORS quadrupling compared to the same dates 2020, thus enabling our counselors to efficiently DES SER
VIC
À VOTRE ES
AND THE CENTRE’S TEAM
STRATEGIC PLAN
in previous years, with a spike on the week
of March 23d at 2 229 calls. Thanks to the
and safely work from home. Thank you to the
Communauté métropolitaine de Montréal for
AV I S
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DISPOSI
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SPECIALIZED ADDICTION quick adoption of a crisis management strategy, granting us 200 000$ in emergency funds
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HELPLINES
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211 line: • Updating our database: as soon as March 14th,
calls for food we started contacting organizations to ask
assistance
them about any changes in their schedule • The City of Montréal asked seniors 70 and
The Centre’s Foundation are through
the roof and services, in order to refer citizens towards over to contact 211 for any social need. Amid
Financial Statements resources that were available. We prioritized a stressful context, our counselors showed
emergency help services: food banks, shelters, unfailing support to the callers, taking on a role
etc. of comfort, well beyond their information and
JOURNAL
DE MONTRÉAL referral role.
211 Line:
number of • We presented our service to the media,
calls doubled especially our role during the crisis, almost daily
since Saturday during those 2 weeks, with a dozen interviews
and numerous mentions.211 GREATER MONTRÉAL
INCREASED COLLABORATION WITH
SOCIO-COMMUNITY ORGANIZATIONS
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
MESSAGE FROM THE PRESIDENT
A 211 TOUR!
MESSAGE FROM Kiosks and fairs: meeting with citizens
You wish to have a meeting on the web or in person?
THE EXECUTIVE DIRECTOR Our dynamic 211 team participated in near a dozen fairs: the salon de
We are also interested in learning more about your organization!
BOARD OF DIRECTORS l’insertion et de l’intégration professionnelle (SIIP), salon des aînés de
AND THE CENTRE’S TEAM Contact: lucie.kechichian@info-reference.qc.ca Laval, the salon de l’immigration… We also held kiosks in certain CIUSSS,
STRATEGIC PLAN at the Douglas Hospital, and several Cegeps…Many events planned
SPECIALIZED ADDICTION In the fall of 2019, the 211 team sent out invitations to almost 5 000 Greater for March 2020 had to be canceled.
HELPLINES
Montréal organizations suggesting to meet them with the goal of better
understanding their mission and getting a better handle on their needs while
presenting the 211 service. Dozens of meetings took place, namely with: Besoin d’un
Corporation de Développement Communautaire Rosemont, the Centre de coup de pouce?
soutien en santé mentale de Montérégie, the Association pulmonaire du Appelez le Votre ressource pour
accéder à plus de
Québec... 2-1-1 5 000 organismes
dans le Grand Montréal !
211qc.ca
Mailing promotional material POUR LA MRC DES JARDINS-DE-NAPIERVILLE.
GRATUIT ET CONFIDENTIEL • 7 J / 7 • 8 H @ 18 H
We sent out promotional material to dozens of organizations and Soutien aux familles, aînés et nouveaux arrivants
GÉRÉ PAR : PARTENAIRES :
municipalities that requested it. We are equipped with various promotional Groupes de soutien • Défense des droits
Aide alimentaire et matérielle
objects and numerous communications tools such as, pamphlets, book
The Centre’s Foundation
marks, magnets... 211 is displayed everywhere! CRGM 211 famille quart de page Hebdos.indd 3 2020-04-28 3:14 PM
Financial Statements211 GREATER MONTRÉAL
ANNUAL REPORT 2019 Communications:
APRIL 1 , 2019 TO MARCH 31 , 2020
ST ST 20
MESSAGE FROM THE PRESIDENT
a busy year!
MESSAGE FROM
THE EXECUTIVE DIRECTOR Year-round visibility The web and social media
BOARD OF DIRECTORS
AND THE CENTRE’S TEAM 211 was present in specialized media in order to specifically • In December 2019, we had almost 700 new subscribers on
Facebook. We were also active on the other platforms and
STRATEGIC PLAN reach certain clientele such as seniors (annual campaign in
launched an Instagram account.
SPECIALIZED ADDICTION
the Bel Âge Plus) and anglophones (annual campaign in the
• We manage a Google Ads account to improve traffic on 211qc.ca.
HELPLINES Senior Times).
• We developed a content strategy in order to publish articles aiming at
A vast campaign! equipping citizens with the different resources at their disposal.
For example, here is a text on Maisons de la famille.
For the first time, 211 Greater Montréal invested in a vast media-mix
to reach as many citizens as possible, francophone and anglophone.
• To better reach citizens fond of videos, we also began sharing our data
• Radio: a message was broadcast from November to December on on social platforms. Here is a clip broadcast during the National Mental
98,5 FM and Rythme FM, as well as, The Beat and CJAD on Health week, which got more than 4 000 views on Facebook.
the English side.
• Poster ads: 211 took buses and bus shelters by storm in the
North Shore in the spring and South Shore in the fall.
• Newspapers: in November, December, as well as, February 2020,
an advertising campaign was deployed in the weeklies of municipalities Besoin de
The Centre’s Foundation
served by 211. All elected officials concerned were notified via letter soutien ?
Financial Statements about the campaign in their local newspapers.
• TV: a first TV campaign for 211
Appelez le 2-1-1
Votre ressource pour accéder à 6 000 organismes
was broadcast in February socio-communautaires dans le Grand Montréal !
and March 2020 on
Aide au logement, soutien à domicile,
ICI Radio-Canada! centres de loisirs, répits pour proches aidants…
GRATUIT.
CONFIDENTIEL.
7/7 JOURS 8 H @ 18 H
211qc.ca
GÉRÉ PAR : PARTENAIRES :
211 - Le bel age plus 3.9x3.78po.indd 1 2020-01-21 11:06 AMTHE INFORMATION AND REFERRAL CENTRE
OF GREATER MONTRÉAL’S FOUNDATION
ANNUAL REPORT 2019
20
APRIL 1ST, 2019 TO MARCH 31ST, 2020
The Information and Referral Centre of Greater Montréal's Foundation is a Thank you as well to the members of the Information
MESSAGE FROM THE PRESIDENT great ally. Its members have been often offering their unconditional support and Referral Centre of Greater Montréal's Corporation:
MESSAGE FROM to the Centre for many years now and have never hesitated in sharing their Mrs. Ginette Bardou, GESTION G. BARDOU INC.
THE EXECUTIVE DIRECTOR expertise to support certain projects. Mrs. Lorraine Bilocq Lebeau, Administrator
BOARD OF DIRECTORS
Mr. Jean Claude Boisvert, Consultant for the administration of social programmes
AND THE CENTRE’S TEAM The Foundation is the owner and manager of the building situated at 3155 Dr. Guy Bonenfant, Administrator
STRATEGIC PLAN rue Hochelaga, home of the Centre and where many other non-profit Mr. Michel Bourque, PH.D., Administrator
SPECIALIZED ADDICTION organizations are tenants. Mr. Denis Couture, CPA, CGA, Administrator
HELPLINES
Mr. Gilles Daigneault, Administrator
Within its yearly activities, the Foundation organized a Conference Day: Mgr. Louis Dicaire, Auxiliary Bishop
Internet Addiction: are we crying wolf? Mr. Guy Dubreuil, arch., Administrator
Mrs. Hélène Gauthier-Roy, B. arch, Architect
Thank you to the members of the Foundation’s Board of Honourable Bernard Grenier, SHCURMAN LONGO et GRENIER
Directors who ensure the continuation of the Centre’s activities: Mr. Alex Harper, President, PUBLICATIONS ANCHOR-HARPER INC.
Mr. André Meloche, President Mr. Clément Janelle, Administrator
Me Marie-Claude Jarry, DUNTON RAINVILLE SENC
Mr. Pierre Emmanuel Paradis, Treasurer Mr. Pierre Y. Langlois, Administrator
Mrs. Pierrette Gagné, Secretary Me Marc A. Leduc, B.Comm., LL.B., Lawyer
Mr. André Marsan, President, Sigma Alpha Capital
Me Stéphanie Rainville, CPA
The Centre’s Foundation Mrs. Rollande Montsion, Administrator
Financial Statements Me Louis-Philippe Bourgeois, CRIA Mrs. Marie Normandeau, Administrator
Mrs. Martine Tremblay Dr. J.-Robert Ouimet, C.M., C.Q., M.B.A., Ph. D., Board President and Chief Executive
Officer, HOLDING O.C.B. Inc. Et OUIMET – TOMASSO Inc.
Mr. Yves Millette Mr. Luc Provost, Administrator
Me Claude Quidoz, QUIDOZ, TREMBLAY, LAFLEUR, AVOCATS
Me Jean-Jacques Rainville, DUNTON RAINVILLE S.E.N.C.R.L.
Mr. Claude Roy, Administrator
Mr. Tony Shorgan, Administrator
Mr. John Topp, AdministratorYou can also read
