ACCELERATING THE ELECTRIC CAR MOVEMENT - Angela Konert March 14, 2018 - Veloz
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ACCELERATING THE ELECTRIC CAR MOVEMENT. Angela Konert March 14, 2018
CONVERGENCE OF MULTIPLE TRENDS IN THE AUTOMOTIVE INDUSTRY THAT
HAVE THE POTENTIAL TO DRAMATICALLY CHANGE MOBILITY.
Automated Connected Electrified Shared
- Smooth traffic flow - Optimize eco-routing - Zero tailpipe emissions - Reduce congestion
- Reduce accidents - Encourage multimodality - Increase energy efficiency - Remove vehicles
- Increase safety - Early warning - Reduce sound - Replace old inefficient
- Increase productivity - Improved safety features - Leverage renewable cars
energy - Reduce VMT
2
DELIVERED AS PROMISED: BMW GROUP MEETS PLEDGE TO DELIVER 100,000
ELECTRIFIED VEHICLES IN 2017 GLOBALLY.
E-mobility is an essential element of the NUMBER ONE > NEXT corporate strategy
BMW Group delivered 100.000 BEV+PHEV in 2017. By year-end 2019 we expect 500.000 BMW + MINI BEV+PHEV on the road.
Sales numbers exceed those of BMW M / BMW M Performance already.
The BMW i3 has a strong standing as the only premium car in the compact-BEV segment.
*
AN EYE-CATCHING LIGHT INSTALLATION WHICH MARKS THIS MILESTONE AND
COMPANY’S LEADERSHIP ROLE WHEN IT COMES TO ELECTRO-MOBILITY.
An eye-catching light installation marked this
milestone with the BMW Group headquarters,
the world-famous “Four-Cylinder” in of
Munich, transformed into a battery.
Global social-media and communications
campaign to raise awareness for e-mobility
and inspire customers
*
BMW GROUP ELECTRIFIED MODEL RANGE.
TODAY AND IN THE FUTURE.
BEV
BMW X3 BEV
BMW i3 BMW i3 BMW i3s
60 Ah / 22 kWh 94 Ah / 33 kWh 94 Ah / 33kWh MINI BEV BMW iNext
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Until 2025BMW
BMW i8 approximately
X5 BMW 225xe 25%BMWofX1BMW
25Le Groups
BMW i8global
Roadster production will be electric vehicles (600.000 BEVs & PHEVs).
The offer is available, but also demand, charging-infrastructure and support-framework matter.
iPerformance iPerformance iPerformance
BMW 330e BMW 5 Series
iPerformance iPerformance
PHEV BMW 740e
iPerformance
MINI Cooper S E
BMW GROUP ELECTRIFIES THE LOS ANGELES AUTO SHOW.
BMW I VISION DYNAMICS, MINI ELECTRIC CONCEPT, AND BMW I3S.
Electrification of the Los Angeles Auto Show with the world
premiere of the BMW i8 Roadster and the North American
premieres of BMW i Vision Dynamics, MINI Electric
Concept, and BMW i3s.
The BMW Group reiterated its commitment to deliver 25
electrified models by 2025
BMW i Vision Dynamics:
- All-electric, emission-free four-door
Gran Coupe
- Accelerates from 0-60 mph in 4.0
seconds
- Range of 373 miles (NEDC).
- The BMW i Vision Dynamics combines
electric mobility with the core values of
BMW – dynamism and elegance .
6
FORMULA E REMAINS “BORN ELECTRIC”: PARTNERSHIP WITH THE INNOVATIVE
RACE SERIES AS “OFFICIAL VEHICLE PARTNER”.
Formula e shows how exciting e-mobility can be
Such a n emotional appeal for a certain
technology can be strongly influenced with sports.
Consumer outreach and showcase plan with
each race around the world
AK-40 7
DEALERS.
ONE EXAMPLE: BMW I GENIUS AND CLIENT ADVISERS.
CUSTOMER SERVICE POSITION
WORKS OFF OF A SALARY INSTEAD OF COMMISSION
LIKE THE SALES PEOPLE.
NO PRESSURE FOR A SALE AND ALLOWS THEM TO
HAVE THE CUSTOMER'S BEST INTEREST IN MIND.
A LOT OF PRODUCT TRAINING
8
BMW i3 PURCHASE PROGRAMS WITH UTILITIES.
PG&E and SCE offer its customers $10,000 off the
purchase of a new BMW i3
Total potential savings of more than $20,000 (including
federal and state incentives).
SCP offered its customers $11,000 off a BMW i3
SDG&E offered its rate payers $10,000 off a new BMW i3
Southern California Edison: end of program 04/ 2018
PG&E: end of program 05/2018
SDG&E and SCP programs have come to an end.
Page 9
MARKETING AND ADVERTISING CAMPAIGNS.
CREATING EMOTIONAL APPEAL.
“A Force of Nature“ video: BMW enlists lightning
researchers to highlight the electric capabilities of
the new 530e iPerformance.
BMW i8 Roadster - Launch Film. The all-new BMW i3s. BMW i3 – The New Friend.
10PARTNERSHIP WITH THE NATIONAL PARK FOUNDATION, NATIONAL PARK
SERVICE AND DEPARTMENT OF ENERGY.
Up to 100 electric vehicle charging
stations in national parks and nearby
communities across the country
The availability of electric vehicle chargers will
help reduce air pollution in parks and
gateway communities as well as
demonstrate the viability of electric
vehicles in everyday life.
11BMW, VOLKSWAGEN AND CHARGEPOINT COMPLETED ELECTRIC VEHICLE
EXPRESS CHARGING CORRIDORS ON THE EAST AND WEST COASTS.
Nearly 100 DC (direct current) Fast
charging stations
Supporting long distance and metropolitan
electric vehicle travel
Owners of the BMW i3, Volkswagen e-Golf and
other electric cars can locate the publicly-
available charging stations on the ChargePoint
network.
12THANK YOU. RESEARCH, ADVANCED TECHNOLOGIES AND INNOVATION @BMW GROUP. REVOLUTIONARY INNOVATIONS OF TOMORROW‘S PREMIUM MOBILITY.
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