Advertising on HuffPost - The young and innovative journalism portal

Advertising on HuffPost - The young and innovative journalism portal

Advertising on HuffPost - The young and innovative journalism portal

Advertising on HuffPost The young and innovative journalism portal

Advertising on HuffPost - The young and innovative journalism portal

HuffPost at a glance 2 Advertising on HuffPost DE | BurdaForward Advertising The world’s largest news network with blogger expertise Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+; IVW 08/2018; AdServer (DFP) EDITORIAL CONCEPT News portal for a new generation Social media storytelling Blogging expertise USERS Young: 52% of the desktop users are between 20 and 49 years old Unisex: 50% male users, 50% female users Well-educated: 41% have Abitur (German university entrance qualification) or a university degree HuffPost is...

is the world’s largest news network! ... is the news portal for a new generation! ... is the market leader in social media storytelling! 6.65 UUs 16.84 Visits 24.86 PIs 2.51 AIs (Video)

Advertising on HuffPost - The young and innovative journalism portal

High reach on all devices 3 Advertising on HuffPost DE | BurdaForward Advertising Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+ Unique users in million Total digital reach 6.65 Online 2.01 Mobile Web 4.95

Advertising on HuffPost - The young and innovative journalism portal

We want to be the best in the web and bring the best of the web to one platform. We want to give an answer to today’s demand for news...with a different approach to current issues. „ Arianna Huffington Founder of HuffPost “

Advertising on HuffPost - The young and innovative journalism portal

Germany A global media brand 5 Advertising on HuffPost DE | BurdaForward Advertising 120 m unique visitors 10,000 comments/hour

Advertising on HuffPost - The young and innovative journalism portal

Editorial concept Advertising on HuffPost DE | BurdaForward Advertising We apply modern web standards and have a focus on the exchange in social networks. We opt for growth areas, combine journalism and innovative technologies and our mindset is 100% digital. We rate news and put important topics on one platform – in an entertaining, informative and positive way. We build communities around people, engage them to debate and tell touching stories. We are a platform with a powerful voice and we listen to people who have something to say.

6 CONVERSATION GIVING A VOICE SOCIAL MOBILE CONTENT

Advertising on HuffPost - The young and innovative journalism portal

6.65 m UNIQUE USER We are reaching a new generation – generation Y USER CONFIDENCE Positive brand image & reliability EXPERT IN DIGITAL STORYTELLING Customized content marketing concepts That’s how you benefit from HuffPost BLOGGERS More than 4500 authors and bloggers write for The HuffPost on a regular basis YOUNG TARGET AUDIENCE The HuffPost has one of the youngest target audiences in the news industry Advertising on HuffPost DE | BurdaForward Advertising 7 Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+

Advertising on HuffPost - The young and innovative journalism portal

Advertising on HuffPost Brand Reach & Traffic

Advertising on HuffPost - The young and innovative journalism portal

Top 15 of the biggest German news portals 9 Advertising on HuffPost DE | BurdaForward Advertising From the start we have been exceeding all expectations and are growing steadily Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+ Total digital reach - unique users in million TOP 12 10.53 8.04 7.55 7.18 6.65 4.30 FAZ.NET upday Express Online OMS RP Online OMS Handelsblatt TOP 14

Advertising on HuffPost - The young and innovative journalism portal

Media performance development 10 Advertising on HuffPost DE | BurdaForward Advertising Source: IVW 08/2018 5 10 15 20 25 Apr 14 ... Aug 17 Sep 17 Okt 17 Nov 17 Dec 27 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18 Jul 18 Aug 18 Page impressions online Page impressions mobile Visits Page impressions and visits in million Number of visits has DOUBLED in 3 years 16.53 8.33 16.84

5,60 4,97 4,20 3,19 3,29 4,47 4,25 4,31 3,19 3,37 2,9 4,95 3,45 Aug 17 Sep 17 Oct 17 Nov 17 Dec 17 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18 Jul 18 Aug 18 Online Mobile Total We are video! 11 Advertising on HuffPost DE | BurdaForward Advertising The HuffPost keeps its users up-to-date in real-time Source: IVW 08/2018 Video visits in million 2.37 m visits 3.50 m visits 0.62 m visits 0.50 m visits With 3.45 m video visits The HuffPost outperforms the competition such as Zeit Online, Süddeutsche.de and Welt.de.

640.991 68.366 13.219 Facebook Twitter Pinterest We are social! 12 Advertising on HuffPost DE | BurdaForward Advertising Source: Facebook, Twitter, Pinterest (08/2018) Social media followers ...

more than 700,000 social media followers!

We provide traffic! 13 Advertising on HuffPost DE | BurdaForward Advertising Source: www.similarweb.com (07/2018) 7% 32% 31% 26% 1% Search engines Social media Typed/ bookmarked Traffic proportions Referrals 8.35 % 4.71 % 8.26 % 13.37 % In the competitive environment the HuffPost generates significantly more traffic through social networks. Social media traffic in the competitive environment

Advertising on HuffPost User Demographics

HuffPost users are ___ 5
Advertising on HuffPost DE | BurdaForward Advertising Source: AGOF daily digital facts, Aug.

2018, single month (Aug. 2018), population of 16+ 40 percent of the users have Abitur or a university degree. 50 percent of the users are male, 50 percent are female. Around 52 percent of the users are between 20 and 40 years old. 41 percent of the users have a monthly household net income of about €3,000 or more. YOUNG UNISEX WELL-EDUCATED HIGH-INCOME

User demographics 16 Advertising on HuffPost DE | BurdaForward Advertising Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+ Proportion in % Gender Male █ 50 Female █ 50 Age 16 - 19 years █ 4 20 - 29 years █ 14 30 - 39 years █ 18 40 - 49 years █ 20 50+ years █ 44 Education No secondary school qualification █ 1 Secondary school █ 59 Abitur, university degree █ 40 Occupation Working █ 68 Not (no longer) working █ 24 Trainee █ 8 Household net income up to €1,000 █ 9 €1,000 to less than €3,000 █ 50 €3,000 or more █ 41

Advertising on HuffPost DE Rates & Additional Services

Premium publishing products 18 Advertising on HuffPost DE | BurdaForward Advertising Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We would be happy to prepare a customized advertising concept for you. CONTENT MEDIA NATIVE ADVERTISING PRIMARY Traffic feed through native and social teaser elements SECONDARY Additional branding through display media EXTERNAL TRAFFIC FEED Through all of our BurdaForward brands DESIGN Customizable and creative in the form of text, video, quiz and many more CREATION Emotional and relevant content using the tonality of the brand with added value for the user Rates effective as of 1 October 2017 Branded Piece A single article that is created by our Partner Studio to fit the media brand’s target audience.

Branded Hub A dedicated website for the customer with several articles created by our Partner Studio. Editorial Branded Hub The content created by our Partner Studio is also combined with the independent editorial articles.

Branded World A content world within a dedicated website which is created by our Partner Studio to fit the customers target audience. OUR PRODUCTS from €15,000 gross from 1 month from €55,000 gross from 3 months from €65,000 gross from 3 months from €150,000 gross from 3 months

Rate card – Media 19 Advertising on HuffPost DE | BurdaForward Advertising Booking options and rates from 1 October 2017 (CPM in euro) *Surcharge for HTML5 creatives via VPaid technology: 10 € gross, available on stationary and mobile web. PREMIUM REACH Pre-roll* 90 85 80 60 Online Smartphone Mobile Ad format Device Environment Run-of-site Channel Run-of-networld Shortclip Ad Billing: cost per completed view 90 85 80 60 Billboard / Mobile MPU 2:1 90 Halfpage Ad 80 Wallpaper Premium Ad Bundle (Billboard, Half Page Ad) - - 70 40 Medium Rectangle 60 55 50 30 Ad Bundle (Leaderboard, Skyscraper, Medium Rectangle, Mobile MPU 6:1) 50 45 40 20 Skyscraper 40 Leaderboard / MCA 4:1 85 80 60 75 70 40 35 30 10 Outstream Ad 80 75 70 40 Nicht inApp

Booking options and rates from 1 October 2017 (CPM in euro) Additional services Rate card – Media 20 Advertising on HuffPost DE | BurdaForward Advertising Rate Ad production Landing page production for all devices On request On request Targeting Surcharge per criteria on rate card CPM Audience extension Targeting on real data, keyword targeting Auf Anfrage 7,50 Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (surcharge per excluded device) 5 For additonal rates, fixed rates, T&Cs, information and formats please visit http://www.burda-forward.de/produkte/preise Our minimum booking amount is €4.000 net per insertion order.

Exclusion of single websites / apps from run-of-site placements (surcharge per website / app)

Your contact 21 Advertising on HuffPost DE | BurdaForward Advertising KOLJA KLEIST Director Customer & Brand Management Tel.: (+49) 89/9250 2532 kolja.kleist@burda-forward.de BurdaForward Advertising GmbH PETRA ALBERS Deputy Director Customer & Brand Management Director International Sales Tel.: (+49) 89/9250 1659 petra.albers@burda-forward.de BurdaForward Advertising GmbH SABRINA BÜCHEL Director Programmatic & Agency Management Tel.: (+49) 211/610 196 250 sabrina.buechel@burda-forward.de BurdaForward Advertising GmbH

Advertising on HuffPost DE We would be happy to prepare a customized advertising concept for you.

Images used: www.thinkstock.de, www.flaticon.com, www.unsplash.com

Politics on HuffPost 26 Advertising on HuffPost DE | BurdaForward Advertising The editorial department at a glance Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) Unique users 5.45 m Visits 7.51 m Page impressions 11.90 m Proportion male/female * The voice of the digital generation: Fast, innovative – and strident. We primarily report from the perspective of our younger readers while our various bloggers enable the readers to change perspective. We have interviews with people who really matter to our users. POLITICS Ab hier aktualisieren

Business on HuffPost 27 Advertising on HuffPost DE | BurdaForward Advertising The editorial department at a glance Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) BUSINESS Unique users 0.61 m Visits 1.55 m Page impressions 1.10 m Proportion male/female * Instead of focussing on business experts only, we shine a light on all economic phenomena of daily life.

We explain to our readers what the business news mean to each individual and what each individual means to the economy.

Good on HuffPost 28 Advertising on HuffPost DE | BurdaForward Advertising The editorial department at a glance Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) GOOD Unique users 0.09 m Visits 0.41 m Page impressions 0.57 m Proportion male/female * In the category Good we report about people in organizations, social start-ups and corporations who help to solve the major problems of the world to improve it continually. And often it is the little stories which have the biggest effect.

Entertainment on HuffPostT 29 Advertising on HuffPost DE | BurdaForward Advertising The editorial department at a glance Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) ENTERTAINMENT Unique users 1.88 m Visits 2.72 m Page impressions 3.81 m Proportion male/female 58%/42% Our readers are “thrivers”.

They are welleducated and successful – we discuss with them how we want to be entertained in the digital future. Whether it’s music, literature or the latest TV series and film trends – we take a closer look at the industry and its stars from various angles.

Lifestyle on HuffPost 30 Advertising on HuffPost DE | BurdaForward Advertising The editorial department at a glance Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) LIFESTYLE Unique users 0.77 m Visits 8.61 m Page impressions 12.23 m Proportion male/female * Our category Lifestyle presents articles to our users that cover topics such as health, starting a family, relationships, nutrition, fashion and sexuality. We are particularly interested in the questions that the younger generation identifies with and we provide space for emotional stories.

Tech on HuffPost 31 Advertising on HuffPost DE | BurdaForward Advertising The editorial department at a glance Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) TECH Unique users 0.09 m Visits 0.12 m Page impressions 0.18 m Proportion male/female 64%/36% We are as interested in technology as our users and concentrate on the positive impact of technologies.

We explain how people can better apply new technologies and report extensively about innovations and their influence on our society.

Sport on HuffPost 32 Advertising on HuffPost DE | BurdaForward Advertising The editorial department at a glance Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) SPORT Unique users 0.06 m Visits 0.17 m Page impressions 0.21 m Proportion male/female * Do you love sports? We do, too! On The HuffPost sport experts from all over the world have their say. We take a look at the phenomenon sports from a different perspective and show facts, figures, emotions and the really big moments in sport.

Blogs on HuffPost 33 Advertising on HuffPost DE | BurdaForward Advertising The editorial department at a glance Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) BLOGS Unique users * Visits * Page impressions * Proportion male/female * We want to initiate discussions and tell inspiring stories.

And we won’t do that alone: 2,100 guest authors have already chosen our platform to make themselves heard, benefitting from our audience coverage, including ministers, scientists, book authors, athletes, actors, musicians, politicians and many more.

Video on HuffPost 34 Advertising on HuffPost DE | BurdaForward Advertising The editorial department at a glance So03ce: AGOF if 2017-03 (population of 14+); Omniture (March 2017) VIDEO Unique users 1.85 m Visits * Page impressions * Proportion male/female 51%/49% Video is not just a medium for us, but a dedicated category: We provide self-produced videos on subjects that our users are currently interested in the most. We move people, enlighten them and show the users which videos currently concern people all over the world or set new trends.

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