Alberta Wish Trail Ride Community and Corporate Support

Alberta Wish Trail Ride
                       Community and Corporate Support


    he Alberta Wish Ride rides into its seventh year in 2015                                        ��                         �
                                                                                                         ��               ��
    raising money for the Children’s Wish Foundation of Canada                                              �� � � �� � �
to support Alberta children and their
families. The event continues to gain
more enthusiastic supporters each
year. In 2015 we are returning to the
Historic Reesor Ranch and offering a
new location in Taber, AB.
Because we keep expenses to a
minimum through donations and other
support, we maximize our contribution
to the charity. We have donated over
$200,000 to the Children’s Wish
Foundation of Canada in the past six
The events are run by a dedicated group
of volunteers who share the passion of helping children, love of
the outdoors and western values. We’re looking for community
minded organizations who would like to offer their support to
this great cause.
Our Story

T  he Alberta Wish Ride volunteer group is led by Irene White
   and Roger Matas. The events are modelled after a ride
started by Irene’s parents, Shirley and Walter, in Kelowna in 1997. They
inspired many other communities and the BC Wish
Trail Rides became the Children’s Wish Foundation’s
#1 fund-raiser in British Columbia.
Irene and Roger brought the event to Alberta and
with the help of a great committee of volunteers put a
unique Alberta stamp on it.
Each event attracts about 75 riders and 25 volunteers.
We reach a great many more, however, due to media
reports, social media, community connections and
word of mouth.
As the ride grows, our exposure, and the exposure of
our supporters will grow even more.
The Alberta Wish Ride, through Irene and Roger,
was nominated for a Western Legacy Award from the
Calgary Stampede in 2014. The nomination was a

������� ���� ����� ����� ��� ��������� ������ ������� ���� �������� �� ��� ���
������������          �����������������������         ����������������������     �� ������� �����
strong recognition and validation of the
difference they and their rides are making
in the community. They were finalists in
their catagory of innovation.

                                                                                                    ��                         �
                                                                                                         ��               ��
Other groups also support the ride over                                                                     �� � � �� � �
the year. In 2014 proceeds from the
Boogie in the Badlands car show were
donated to the Alberta Wish Ride.
2015 Events
Each of the Alberta Wish Rides is planned and
executed by a local committee of volunteers who
are responsible for hosting the event and making
all the arrangements.
One such committee, led by Leslie Olson, will
host a ride in Taber on August 22nd.
Leslie has fully embraced the Wish Ride principle of looking for community
support to keep expenses as low as possible while still providing a top notch
experience for the riders.
She is looking for local businesses and
organizations to help with the event and hope to
make a significant contribution to the foundation
from the proceeds.

The second ride of 2015 will take place at
the historic Reesor Ranch on the Alberta-
Saskatchewan border on September 12th. This is
the fourth year for the ride at this location and hosts Theresa and Scott Reesor
have a great event planned.
Operating as a guest ranch and B&B since 1991, Scott, Theresa and their
family enjoy sharing this unique treasure in the Cypress Hills with their
Both events will feature rides through
picturesque terrain, prizes, a silent auction and
There will be a draw for a saddle at each event.
Riders receive one ticket in the draw for each
$25 in pledges they bring in.

������� ���� ����� ����� ��� ��������� ������ ������� ���� �������� �� ��� ���
������������          �����������������������         ����������������������     �� ������� �����
Our Wish and Invitation to You

O   ur wish is to never deny an eligible child their heart-felt
    desire. With each passing year the demands placed on wish

                                                                   ��                     �
granting continue to escalate. Issues related to the increasing       ��           � � ��
sophistication of requests, associated costs that continue to rise       �� � � ��
and the growing number of referrals, challenge Children’s Wish
Foundation stakeholders to keep pace. The average wish cost is $10,000.

Our events try to help that need and help Alberta children.
To do that, we need to keep our costs as low as possible,
while still maintaining an attractive and rewarding
experience for our participants. We invite you to help us
by providing product or monetary support.
Sponsors are recognized on our web site, through signage
at the event and by announcements. Top level sponsors
are identified on the web site with logo placement.
We will work with you to add value to your participation
and look for ways to increase the activation level of your
contribution. Significant contributions can be recognized
as supporting a part of the day such as the pancake
breakfast, dinner or entertainment.
We are willing to make ourselves available to provide a presentation to your
group or staff about the event and the foundation. We will also provide
regular reports of the activities of our volunteer team and provide a final report
on the success of the event.
Your support will not only help us put on
a great event and support Alberta children
and their families at a difficult time in
their lives, but will also provide some great
exposure for your organization and show
your staff and your customers you are a
community minded corporate citizen.
The participants and their families represent
an important buying group and the trail ride
event will provide you with many exposure
As you can see, the Children’s Wish Foundation supports this initiative and
looks forward to your support.
Thank you in advance for your consideration. If you have any questions,
please contact Irene White at the coordinates shown below. We will also follow
up with you to see if there is any further information we can provide.

������� ���� ����� ����� ��� ��������� ������ ������� ���� �������� �� ��� ���
������������          �����������������������         ����������������������     �� ������� �����
The Children’s Wish Foundation
The Children’s Wish Foundation of Canada is a grassroots
charity dedicated to providing a once-in-a-lifetime experience

                                                                                                    ��                         �
to children diagnosed with life-threatening illnesses.                                                   ��               ��
Established in 1984 on the kitchen table of an inspired and                                                 �� � � �� � �
committed volunteer,Children’s Wish has grown into a national
organization with chapters in every province.
The Alberta/Northwest Territories chapter office is located in Calgary with
subchapters located in Edmonton, Lethbridge, Medicine Hat, Red Deer, Cold
Lake and Yellowknife. The Alberta group has granted more than 1,400 wishes
for children and their families and currently fulfill more than 120 wishes
annually. Each wish is an individual adventure,
carefully structured to meet the needs of each
particular child.
Once a child is referred to Children’s Wish and
the case medically approved, the child is asked to
make an important decision. What would bring
him or her greatest happiness? For many children,
the process of narrowing down the possibilities
to one wish can be the most exciting part of the                   Wish Recipient Trevor
wish experience. They can choose literally any wish
imaginable, without regard to cost or logistics, provided their health and safety
is not jeopardized.                     “I will never, never forget the day we received the phone
                                           call that confirmed Trevor would be granted a wish. It
For a child whose wish is about to be was      possibly the most emotional day we ever had!” says
granted, the pain and discomfort of                          Trevor’s mom Pam.
the illness and often harsh treatment
regimes somehow become more bearable. The excitement of planning and
anticipating their dream has a dramatic effect on the healing of many
children. These courageous youngsters often
experience a renewed sense of energy and hope
as they see a different kind of light at the end
of the tunnel.
A wish is a temporary relief and much-needed
distraction from the endless procession of
doctor’s visits, tests, reports, treatments and
hospital stays.
A wish is about precious time with family --
planning, enjoying or reflecting on the special
magic of the moments.
As more children survive life-threatening illnesses, a wish can also be
about memories, pictures and videos the family will treasure for a lifetime,
sometimes in the absence of the child.

������� ���� ����� ����� ��� ��������� ������ ������� ���� �������� �� ��� ���
������������          �����������������������         ����������������������     �� ������� �����
                                                                                                                                       ��                         �
                                                                                                                                            ��               ��
                                                                                                                                               �� � � �� � �

                                                                                                     January 27, 2015
            Dear Friend of The Children’s Wish Foundation,

            The Children’s Wish Foundation is very pleased to partner with the Alberta Wish Trail Ride. In just six years
            this group of volunteers has raised $200,000 to support Alberta children and their families. This summer will
            mark the seventh event and, although fairly new to Alberta, the Wish Trail Ride has been raising funds for
            children with life-threatening illnesses for over 20 years in other provinces! What started as a group of
            people who shared love of horses and kids has grown into a multi-province event with rides in British
            Columbia, Saskatchewan and Manitoba.

            Irene White heads up the Alberta committee with her husband Roger Matas and their passion for the cause
            and raising funds is evident. Irene has an inspiring outlook on life and has chosen to partner with Children’s
            Wish because of a personal connection to our mission and a belief in the importance of our work. We are
            extremely excited to be working with Alberta Wish Trail Ride and collaborating on this incredible
            undertaking. Your support on this initiative is critical to its success and we greatly appreciate your

            The Children’s Wish Foundation has been granting the special wishes of children suffering with life-
            threatening illnesses for 30 years and we have never denied an eligible child their wish. We have been able
            to grant wishes to over 21,000 children across Canada and over 1,800 in Alberta. As wish requests become
            more sophisticated and the number of children we serve increases, so does the need for funds. The average
            cost of a wish is $10,000 and our goal is to grant 130 wishes this year.

            Without the vision and support of people like Irene and her committee, our work would not be possible. To
            discuss opportunities for involvement please contact Irene at or 403-366-8199. If
            you have any questions about The Children’s Wish Foundation, please feel free to contact our office at 587-

            With Warmest Wishes,

            Elisha Jackson

            Manager, Resource Development, Alberta and Northwest Territories

������� ���� ����� ����� ��� ��������� ������ ������� ���� �������� �� ��� ���
������������            �����������������������                    ����������������������                           �� ������� �����
Next part ... Cancel