ANNUAL REVIEW 2020 SUPPORTING VETERANS WITH HEALTH CONDITIONS ON THEIR JOURNEY INTO EMPLOYMENT - The Poppy Factory
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ANNUAL REVIEW 2020 SUPPORTING VETERANS WITH HEALTH CONDITIONS ON THEIR JOURNEY INTO EMPLOYMENT
contents
2 INTRODUCTION 9 REMEMBRANCE 2020
3 WORKING THROUGH COVID 10 A NEW SPACE 44 WORKING THROUGH COVID
4 DONNA’S STORY 11 BOB’S STORY
5 ADAPTING OUR APPROACH 12 FINANCES
6 MUSA’S STORY 13 FUNDING OUR WORK
7 NEW PROGRAMMES 15 GOVERNANCE
8 LIAM’S STORY
8 LIAM’S STORY
9 REMEMBRANCE 2020
the poppy factory annual review 2020
CONTENTS
introduction
The Poppy Factory’s President, Surgeon Rear Admiral Lionel Alistair Kett, Chairman of The Poppy Factory, looks at
Jarvis, offers his reflections on a very challenging year, and the the opportunities ahead, including new pilots and the
successes of the veterans we have supported through it. development of our visitor experience.
None of us knew, in the final months of 2019, We shall never forget those who made the I was honoured to take up the position of Finally, our new offices and visitor
quite what the year ahead would bring. ultimate sacrifice. And, despite our changed Chair of The Poppy Factory in November experience in Richmond-upon-Thames
As the reality of the pandemic unfolded, environment, we shall remain equally 2020 and pay tribute to the excellent provides an opportunity to share our
however, it became clear that the whole of resolute in helping our wounded, injured stewardship of my predecessor Major history and present our work to a wider
society would face unprecedented challenge. and sick veterans regain employment and to General Andrew Sharpe CBE. audience in a modern and dynamic setting.
make a new contribution to society. As we approach The Poppy Factory’s
I am proud to have witnessed just how Looking forward to the year ahead, we can centenary, this will bring together all that
much our charity has been able to address be equally positive about the opportunities has gone before, with all of the promise of
the challenges head-on in this past year, that the charity is now creating. Our the future.
and congratulate strong leadership at Board developing partnership with NHS England
and executive level. Despite a very different builds upon strong foundations in the North
working environment and enormous upheaval West of England, where our employment
in the employment landscape, our support for support for wounded, injured and sick
veterans with health conditions has remained veterans has been linked to local health and
steadfast and strong. The Poppy Factory has social care. Two new NHS pilot programmes
delivered an unbroken employability service in the South East and South West will carry
and continues to support veterans back this partnership forward, helping us reach
into meaningful work and throughout their more veterans as part of a wider, more
employment journey. holistic network that supports their health
and wellbeing.
The Poppy Factory continues to play a
central role in remembering all those who In addition, our partnership with Stoll,
served and sacrificed their lives for our the leading veterans’ housing provider,
freedom. In November, I was honoured recognises that housing and unemployment
once again to invite our Patron, Her Royal are frequently interlinked. Helping
Highness, The Duchess of Cornwall, individuals to address both issues will yield
to open the Field of Remembrance at truly positive, sustainable outcomes for
Westminster Abbey, and to lead The veterans in London and beyond.
Exhortation to Remembrance.
page 2 the poppy factory annual review 2020
CONTENTS
Working through Covid-19
The Covid-19 pandemic made support for the most isolated in our communities even
more important. Our Chief Executive, Deirdre Mills, sets out how The Poppy Factory
adapted quickly to help veterans meet the challenges of 2020.
When the Covid-19 pandemic began in within our wider network, employment Like everyone else, we look forward to
2020, it was clear that the months ahead support has been maintained throughout the the end of the pandemic. Much has been
would bring many challenges and that pandemic and we are proud of all that our achieved but our new programmes, whether
our employment support for isolated and teams and veterans have achieved. they be in the community, with statutory
vulnerable veterans would be needed more bodies or within supported housing, will
than ever before. At any one time during the pandemic, there expand our reach and our ability to provide
have been around 450 veterans on our more holistic support. After a year of
One of the first steps we took to address caseload. All of these veterans have received challenge and learning, we will continue
the crisis was to make sure that our one- personal, tailored support whether as part of to be there for our veterans whatever
to-one support for veterans across England pre-employment preparation or within our the future might hold.
and Wales could continue uninterrupted. in-work support programme. In 2019/20
Instead of meeting veterans face-to-face in we supported veterans into more than 270
the community, our employability consultants jobs, with many taking up vital roles within
switched to providing support remotely. logistics and healthcare.
We also widened our focus, helping veterans We continue to monitor the effect of the
to explore less conventional routes into pandemic, and we continue to evidence that
permanent employment and engaging with supporting veterans into employment builds
employers where work activities were still personal resilience and improves life stability.
being maintained. Thanks to the hard work Those that we help secure and stay in work
of everyone working across the charity and require much less support in the future.
REGISTER FOR EMPLOYMENT SUPPORT
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CONTENTS
Donna’s story
Army veteran Donna, 36, felt she FINDING SUPPORT
had reached breaking point after
“My GP referred me to Veterans NHS Wales.
leaving service. With support, she
I’m usually quite bubbly but I’d become a
has been able to recover and flourish
complete shell of a person. Their therapist,
in a new job, offering emotional Julie, was the perfect person to sort my head
support to families in out. I was also helped by Change Step, which
her region. helps veterans deal with life challenges.
I’d become quite agoraphobic so my mentor,
POST-SERVICE STRUGGLES Dai, encouraged me to leave the house and
meet him in the park.
“When I was 16 or 17 and leaving school,
I didn’t feel like there was anything for me
at home so I joined the Royal Signals to get THE JOURNEY BACK TO
away. I served for nearly five years and I do EMPLOYMENT
miss the lifestyle. But I had one really bad
experience which I suppressed for years. “When I felt it was time to look for a job, I
a community support charity, and she I had to set up a programme to support
“I was medically discharged from the Army was introduced to Natalie at The Poppy
encouraged me to look out for it and get in veterans and their families, and I could focus
because of my mental health, and I really Factory. I had no idea what to put
touch. It started with a phone call. Then I had on planning that before meeting clients
lost my way. I went from one bad job to on my CV, I hadn’t had an interview
a video interview when I put notes behind the face to face.
another. for such a long time, and I’d been
computer as little reminders. When I found
unemployed for eight months.
out I’d got the job, the first thing I did was “I love my job. It’s such a refreshing change to
“Eventually I was completely broken, Natalie sorted me out and got me
phone Natalie. She was as chuffed as I was. want to come to work and my boss is really
and I came home one day so upset on RBLI’s Lifeworks course, and
supportive. I had a bit of a wobble at one
that I tried to take my own life. things quickly snowballed.
point and she really put my mind at rest. It’s
But my partner found me.
CONTINUING THROUGH COVID-19 fantastic to be able to make a difference and
Seeing him react and the “Natalie knew about
offer emotional support to people I can
effect it had on an opportunity
“When lockdown happened it caused a relate to.”
him was a real coming up with the
delay, although in a way it made things
wake-up call. Family Foundation,
easier. As the new Family Support Officer
page 4 the poppy factory annual review 2020
CONTENTS
adapting our approach
The impact of Covid-19 meant our DIGITAL FIRST
employment support team could no
With so many people working remotely, we
longer meet veterans face to face.
continued to focus on reaching veterans and
Yet we know how important regular supplying the information they needed. We
communication is in building trust made our Safeguarding Policy, Client Promise
and working closely with veterans and Privacy Policy available online and
on their journey into employment. refreshed key documents to ensure they are
easy to read on screen.
Our teams worked quickly to ensure support Early in the year we recognised how
was as responsive and accessible as ever. important it is to continually improve our A SAFE FACTORY
Our employment specialists began offering digital presence. Many of the veterans we
video calls alongside regular email and phone support find us by searching the web, and we In 2020, the completion of our redeveloped
calls, contacting any veterans who may have made sure our service ranks highly in online factory building and offices in Richmond-
been feeling isolated. search results. Analysis shows we now have upon-Thames meant production team
a stronger online presence than we did at members now had access to a better
For those registering for support, we moved the start of the year, with the top three most working environment.
quickly to strip out paperwork and simplify visited pages on our website all focused on
the process. We created online registration employment support. As the pandemic began, we introduced
forms for both veterans and our referral distancing procedures, installed Perspex
partners, ensuring our contact details could Digitising elements of our service means screens and other safety measures and took
be found easily across all platforms. we are better able to track how veterans steps to protect vulnerable members of staff.
and others are using our website and finding We are proud that in the summer of 2020,
us. Careful monitoring gives a clear idea of after returning from a period of furlough, our
what works for the veterans we support team were able to meet the annual order
and what doesn’t, enabling us to make from The Royal British Legion on schedule
continual improvements. and in time for the Remembrance period. In
extremely challenging times, the whole team
REGISTER FOR EMPLOYMENT SUPPORT has shown great commitment and resilience.
page 5 the poppy factory annual review 2020
CONTENTS
Musa’s story
Former Infantryman Musa, 39, was isolated and thought he
would never have the confidence to work again. With support
he is finding his feet once more at the BSS National Tube
Distribution Centre, close to his home in Coventry.
Musa said: “I left the Army in 2015 after “I was on medication and pretty much left to “It was Becks’ idea for me to apply for a job
nearly 12 years’ service in the Grenadier myself, and it was really difficult. There were as a warehouse operative near my home.
Guards. I was really proud of serving as a times when I couldn’t even afford food. I could When I started there was another veteran in
member in the Queen’s Guard and seeing a stay in the same room for weeks. the team, and having someone who’s been
lot of the members of the Royal Family. But through what you’re going through really
I came out of the Army with post-traumatic helps build your courage.
stress disorder and depression after some of ASKING FOR HELP
the experiences I had in Iraq, Afghanistan,
South Africa and the Falklands. “Getting out of that happened gradually. STEADY PROGRESS
It was hard to ask for help. I began having
therapy, which made me realise there was “I’m still getting used to working again. It isn’t
STRUGGLING IN SOLITUDE nothing to be ashamed of. easy and it takes time, but it’s helping me
mentally and it puts food on the table. Having
“In 2019 I was in hospital for about nine “When someone at The Royal British Legion a set routine really helps.
months in a really bad state. I lived with mentioned The Poppy Factory, I sent an email
my sister for a while because I had nowhere and Becks got in touch. She was lovely and so “Sometimes asking for help feels like the
else to go. Then I was able to get a flat in supportive. When I first met her there were a hardest part. Getting the help can be hard
Coventry. lot of things I couldn’t do for myself. I thought too. But it’s definitely worth trying.”
I’d never work again and I had no confidence.
Jake Woodcock, Manager of the BSS always easy to get those skills across
National Distribution Centre, has been to employers.
making sure Musa feels supported at work.
Having served in the Royal Engineers, Jake “Musa has had a great start and has
knows the many strengths that veterans picked up all the essential warehouse
can bring to the workplace. skills. He’s expressed interest in becoming
a mental health first aider, which is really
Jake said: “People like Musa often leave the positive, and he has all the qualities of a
Army with a lot of relevant skills, but it isn’t future team leader.”
PAGE 64
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CONTENTS
new programmes For the most at-risk in our community, employment support
must go hand-in-hand with access to health and wellbeing
Developing new opportunities to support wounded and sick veterans services and a secure home. We are thrilled to be working
into employment is a vital part of our work. In 2020 we launched a new closely with the NHS and Stoll, the UK’s leading provider of
pilot project with leading veterans’ housing provider, Stoll. We also
supported housing to vulnerable veterans,
built on strong foundations already laid with NHS partners, extending
to ensure those needs are met.”
close partnership working in the North West of England and planning
new pilots in the South East and South West. Deirdre Mills, Chief Executive
The Poppy Factory
HOUSING AND EMPLOYMENT offers one-to-one remote support to WORKING WITH THE NHS began in 2019 and has resulted in successful
veterans with health conditions across outcomes for many wounded and sick
The Poppy Factory and Stoll jointly designed the wider capital. In 2020 we joined forces with NHS veterans on The Wirral. With support they
our 12-month pilot project, in which an England to achieve better employment, have transformed their lives and improved
employment specialist works directly with Working alongside Stoll’s support health and wellbeing outcomes for their wellbeing through employment.
veterans through Stoll’s supported housing workers and housing officers, our specialist veterans with health conditions. Many of
schemes in London. By working closely identifies those veterans who might benefit these veterans face complex barriers to Two further pilot projects are now being
together and with the veterans themselves, from guidance and encouragement around employment. To have the greatest impact, developed to support veterans living in and
we can help these men and women return to employment. She also designs and delivers an integrated approach to healthcare and around Portsmouth, in the South East, and
employment with a new sense of confidence, support that ties in with existing skills employment support is needed. Plymouth, in the South West. Also funded
security and well-being. development, welfare programmes and by NHS England, these projects will launch
on-site activities. NHS England agreed to fund the in 2021. We will work closely with regional
This new role within The Poppy Factory’s continuation of a project led by The Poppy healthcare partners to ensure wounded
employment support team is based, when The project is supported by players of the Factory in the North West of England, to and sick veterans are fully supported, with
restrictions allow, at Stoll’s offices two days a People’s Postcode Lottery. follow on from an initial period of funding by improved outcomes across employment,
week. For the rest of the time, the specialist The Forces in Mind Trust. This pilot project health and wellbeing.
page 7 the poppy factory annual review 2020
CONTENTS
Liam’s story
Just one year after being recruited “I have good days and bad days with my the Royal Naval Benevolent Trust. Without
into the Royal Marines, Liam’s injury. On some days I think it’s getting better. their support I never would have been able
On others I wake up feeling very stiff and find to get on the course. I’m looking forward
dreams of a long military career
it’s painful to bend in certain directions.
were cut short by a serious back EXPLORING NEW OPPORTUNITIES to what the future
injury during training. Then the FINDING A NEW DIRECTION
24-year-old from North West “There are lots of employers out there who
has in store. With
“When I left the Royal Marines, I was lucky to need handlers for detection dogs, and now I
England found a new ambition to
have my family and my girlfriend to support can start putting myself out there. It helps
employment support,
become a professional dog handler.
With employment support and
me. But it was on the career side of things
that I needed guidance. Just before Covid-19
to have your own vehicle,
which is something
I know I’ll get there.
funding from two naval charities, his hit, I got a job cleaning in a hospital to keep I’m working on.
new career is within reach. things ticking over.
“I’m just really
“Our family have always had dogs, and I’ve grateful to have
Liam said: “I always said I wanted to be a trained them and friends’ dogs too. A friend been given this
soldier. I was 21 when I joined the Royal who’s very involved with the dog training opportunity, and
Marines. But one year into my time as a world linked me up with a contact. After that I’m looking forward
recruit, I was injured. There’s an exercise I thought about training to handle detection to what the future has
where you dig trenches to test your grit. dogs, but I couldn’t afford the course. in store. With ongoing
After seven or eight hours of straight digging, employment support from
I tried to stand up but I couldn’t. I was SUPPORT FOR TRAINING The Poppy Factory,
hunched up with a lower back injury. I know I’ll get there.”
“My contact encouraged me to register with
“After that it was a year of rehab. The Poppy Factory to see what they could
Then they said there wasn’t a whole lot do. Then Adam, my adviser, stepped in and
left that they could do, and I was medically everything fell into place. Adam helped me
discharged in October 2019. It was very apply for the £3,500 I needed for the training,
disappointing because I was hoping for a and the majority of that was awarded by the
long military career. Royal Marines Charity. The rest came from
page 8 the poppy factory annual review 2020
CONTENTS
Remembrance 2020
Although coronavirus restrictions meant In 2019-20 THE FIELD OF REMEMBRANCE
Remembrance services looked very The Poppy Factory
The Poppy Factory organises the Field of symbols were planted on behalf of ex-Service
different in 2020, the importance of produced: Remembrance at Westminster Abbey every men and women and members of the public,
remembering those who have lost their November to commemorate those who have in memory of fallen comrades and loved ones.
lives in service was undiminished. We 4 million poppies lost their lives in the Armed Forces.
are proud of our staff and volunteers for To ensure safety, attendance at the opening
166,000 special On the 4th November 2020 our Patron, ceremony was strictly limited and the site
ensuring this tradition could continue in
HRH The Duchess of Cornwall, opened the remained closed to the public. To enable
a challenging year. larger poppies
Field of Remembrance. people to view the Field, we created an
online gallery and a virtual walk-through of
Our longstanding partnership with the Royal 113,000 wreaths This year 308 plots were laid out according to Remembrance plots.
British Legion endures. The Legion continues and sprays military associations and other organisations.
to fund the production element of The Poppy Thousands of Remembrance crosses and
Factory’s work, and our team of veterans
559,000 wooden
and dependants of veterans worked hard to TAKE OUR VIRTUAL TOUR VIEW THE GALLERY OF PLOTS
produce Remembrance items throughout Remembrance
the year. symbols, for those
of all faiths
The wreaths they created, including those and none
made for members of the Royal Family, were
laid in services around the world.
page 9
the poppy factory annual review 2020CONTENTS
a new space
Throughout 2019 and 2020, construction work continued to reshape our factory building
and offices in Richmond-upon-Thames. This much-needed work has transformed our
historic home into a modern, open and inclusive environment that will meet the needs of
the organisation, our workers and visitors in the years ahead.
After three years of detailed planning, our WELCOMING VISITORS The new visitor experience will enable us to
vision of an open and inclusive shared space better connect with guests in a modern and
was fully realised. Construction finished on In normal times, The Poppy Factory welcomes dynamic way. It will bring our history to life,
time and on budget in October 2020, and many thousands of visitors annually. When illustrate our role in Remembrance and show
our new space stands ready for when we our building can safely reopen to the how our support helps to transform hundreds
can safely return. public, guests will enjoy a completely new of veterans’ lives each year.
experience. Work to develop and prepare our
new exhibition continued throughout 2020
A BETTER WORKING ENVIRONMENT even though our doors were closed, and we
are excited to share our new space once the
Our outstanding new environment will help installation is complete.
enhance the mental and physical wellbeing of
all who work within it. Our production team, We were delighted to host a visit by the
some of whom have worked at the factory Defence Secretary, Ben Wallace, in October
for over 30 years, now have a refreshed and 2020. The Secretary of State was given a tour
modernised working space. And the new of the new building before meeting members
office is equally important to our employment of the production team to talk about their own
support team and wider support staff, experiences and their work preparing for the
allowing for more collaborative working Remembrance period. He also took the time
across teams. It will enable us to further to learn more about our wider employment
develop our service to reach more wounded, support and see the exhibition space at an
injured and sick veterans across the country. early stage.
page 10 the poppy factory annual review 2020CONTENTS
bob’s story
After serving in the Royal Military Bob said: “In my time with the Royal Military was able to print out some of the tips she but thankfully had no serious symptoms at all.
Police I served in the UK, Germany and gave me and put them up behind my monitor.
Police, Bob faced difficulties in his
Northern Ireland. I was in Ireland for a That was very helpful. “I went into this job with my eyes wide open.
civilian career that had a serious couple of years before the ceasefire and a The people I’m working with are a great
impact on his mental health. With few months afterwards. That makes it easy to “I trained as a combat medic in the Army. It bunch and there are a lot of veterans working
support, he has made a fresh start look back on my operational military service was something I’ve always taken seriously for the Ambulance Service. It feels a bit like
as an Ambulance Service Urgent in a positive way. because people’s lives might be in your hands. coming home to the military.
My job now involves crewing an ambulance,
Care Assistant. The Covid-19
“I’d been unemployed for about four years driving and caring for patients. We regularly “I tell my colleagues that if they need to
pandemic presents personal risks when I first linked up with Kirsty, my move Covid patients to hospital. unload, the NHS has a dedicated helpline
and challenges every day. employment specialist at The Poppy Factory. they can call. They won’t have to explain
I was referred to the charity after being “I’ve been giving my colleagues advice their job or talk about why they’re doing
treated by Combat Stress and Veterans NHS. about post-traumatic stress disorder, what they’re doing.
I’d pretty much given up – every door I was which I have from past experiences.
pushing against seemed to be locked on the You can develop it simply from living
other side. under constant threat, which is what it MAKING PLANS
feels like operating around the virus.
“Things couldn’t be better now. I’m
FINDING A NEW OPPORTUNITY looking to the future again and thinking
DEALING WITH COVID-19 about trying to become an Emergency
“Kirsty would often check on how Medical Technician, which is a step
things were going and offer all “Covid treats everybody differently and the towards becoming a Paramedic.
kinds of advice. Because symptoms vary wildly. A lot of the staff have
my interview for the had it. Some are fine, but others unfortunately “Kirsty helped me to find a door that
Ambulance Service have ongoing serious health issues. After my was open, and I’m proud to have stepped
had to be online, I crew mate tested positive, I also caught the through it and be able to contribute.”
virus. I felt like I’d had a beasting at the gym,
the poppy factory annual review 2020
PAGE 11CONTENTS
finances
In 2019-20 we spent £1,614,809 on delivering our
employment support service, changing hundreds of
veterans’ lives for the better across England and Wales Donations and legacies
against the backdrop of the Covid-19 pandemic. Poppy Appeal order
Estate income
HOW DID WE FUND IT? PRODUCTION COSTS
Our bespoke, one-to-one employment The cost of producing Remembrance
support is funded in part by grants and products for the Royal British Legion’s Poppy
donations and in part by the income that we Appeal was £1,714,838. This includes salary
make from commercial rentals across our costs within our production team and all the
estate. The costs of generating this income parts and materials needed to complete the
and maintaining the estate totalled £689,297. order. We are grateful to The Royal British
Legion for continuing to fund this important
This was another strong year for income work in full.
through fundraising, thanks to the generous
support of military charities, trusts and Across the whole of the charity, our overall
foundations, as well as some significant income in 2019-20 was £4,321,809 and our
one-off donations from major donors and overall expenditure was £4,021,665.
Employment support service
corporate partners. We are very grateful to
Poppy Appeal order
all the charities, trusts, organisations and
Estate costs
individuals who chose to support us this
Income generation
year, resulting in a net fundraising income of
£955,438.
Our estate in Richmond also continues to
generate valuable and sustainable funding
for our core employment support work. This
year our net income from the commercial
rental of office space and residential flats was
£938,244.
page 12 the poppy factory annual review 2020CONTENTS
funding our work
With the Covid-19 pandemic creating many new pressures for the veterans we help into
employment, funding that work is as important as ever. The support of our many donors
and partners ensures we can continue transforming veterans’ lives, no matter what TRUST SUPPORTERS
challenges they face. We are grateful for all the funding, gifts in kind and other contributions
from fellow charities, trusts, foundations, companies, groups and individuals. Together we We’d like to thank all of our supporters,
with special thanks to the following:
help wounded and sick veterans look to brighter days ahead.
The Anson Charitable Trust
Armed Forces Covenant Fund Trust
CORPORATE PARTNERS TRUSTS & LIVERY COMPANIES Fowler Smith and Jones Trust
The G C Gibson Charitable Trust
The Poppy Factory’s corporate partners contributions from other partners, including Contributions from charitable trusts The Holbeck Charitable Trust
play a crucial role in our life-changing work. The City Veterans CIC, Bank of New York and livery companies helped veterans The Lancashire Foundation
This year our partners raised vital funds, Mellon and The Jewellery Channel. find and stay in life-changing work in Lest We Forget Association
helped to build awareness of our cause and 2019-20, and we thank them for their Moondance Foundation
kindly volunteered their time over remote Our thanks go to the Richmond-upon- support nationally and regionally. P F Charitable Trust
connections. For many of our partners, Thames community for their support, People’s Postcode Trust, funded by players
working with us is a positive step in including Be Richmond for their promotional BUILDING PROJECT of People’s Postcode Lottery
fulfilling their duties under the Armed work, Richmond Council for creating a new Queen Mary’s Roehampton Trust
Forces Covenant. poppy pedestrian crossing near the factory, We are grateful for all those who State Street
and Marble Hill House for its support through contributed towards our building The Tallow Chandlers’ Company
We were delighted to receive support Marble Hill Remembers and Operation Picnic. redevelopment, including funding by Waterloo Foundation
through a further significant grant through the Chancellor, Garfield Weston Wolfson Foundation (supporting our
our ongoing partnership with State Street. We are grateful to Velocity for their ongoing Foundation and The Wolfson building redevelopment)
We were also grateful to receive generous work on brand development. Foundation. The Worshipful Company of Butchers
page 13 the poppy factory annual review 2020CONTENTS
funding our work
MILITARY CHARITIES LEGACIES RESPONSIBLE FUNDRAISING
In these challenging times, we continue to A gift in a Will is a powerful way for a Those who give funds to support veterans We do not target individuals in the street
work closely with our military charity partners supporter to have a lasting impact on with health conditions through The Poppy or through direct marketing. Any public
to ensure we reach the veterans who most veterans’ lives, and for the donor’s kindness Factory can be assured that we comply with fundraising is limited to voluntary donations,
need employment support. Those who and compassion to live on. We are thankful the regulatory standards for fundraising. such as through our website or through
register with us must also able to access a full for the £108,000 received through legacy Our charity is registered with the Fundraising bucket collections carried out by our own staff
range of specialist support across the sector. gifts last year. Regulator and we are committed to the and volunteers.
We are grateful for the vital funding provided Fundraising Promise and adherence to the
by these charities. FUNDRAISING CHAMPIONS Code of Fundraising Practice, which covers We encourage our corporate partners, and
the requirements charities must follow as set other organisations, groups and individuals,
Thanks to the contributions of major funding We are hugely grateful for the efforts of the out in the Charities Act 2016. to organise their own fundraising events
partners like the Royal British Legion, the individual men and women who chose to on behalf of The Poppy Factory. Our team
Royal Navy and Royal Marines Charity and raise funds to support veterans with health All direct fundraising is done by our own team provides resources, information and guidance
ABF The Soldiers’ Charity, we help veterans challenges in 2019-20. Inspiring many of - we do not outsource any of our activity to support these events as appropriate, to
like Liam, Musa, Donna and Bob look forward them were our energetic Vice Patrons, SEAC to third parties. Several of our in-house ensure that all activity falls within the Code of
to a brighter future. Sergeant Major Glenn Haughton OBE, and fundraising team are members of the Institute Fundraising Practice.
Holly Tucker MBE. of Fundraising.
page 14 the poppy factory annual review 2020CONTENTS
governance
PATRON SENIOR MANAGEMENT TEAM
Her Royal Highness, The Duchess of Cornwall Deirdre Mills, Chief Executive Officer
Abigail Boyle, Director of Operations (until December 2020)
PRESIDENT Mark Louw, Finance Director
Keren Rowlands, Senior HR Business Partner
Surgeon Rear Admiral Lionel Jarvis CBE DL FRCR Amanda Shepard, Director of Fundraising and Communications
Jeff Short, Director of Production and The Estate
VICE PATRONS
SEAC Sergeant Major Glenn Haughton OBE
Holly Tucker MBE
Dr Geraldine Strathdee CBE MRCPsych
Brigadier Marc A J McH Overton, TD
COUNCIL MEMBERS
Major General Dr Andrew Sharpe CBE PhD, Chairman, retired November 5th 2020
Andrew Truscott ACA, Vice Chairman, retired November 5th 2020
Alistair Kett, appointed Chairman November 5th 2020
Cliff Dare MBE FRICS, appointed Vice Chairman November 5th 2020
Michael Bustard JP FICPD
Linda Costello
Krishna Dhanak
Peter R Gill
Matthew Hubbard
Dr Sridevi Kalidindi MBBS BSc (Hons) FRCPsych PhD CBE
Simon Taylor
Andrew Wishart
Julius P H S Wolff-Ingham
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