ASDA Enterprise Growth Award - www.bitc.org.uk

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ASDA Enterprise Growth Award - www.bitc.org.uk
ASDA Enterprise Growth Award

www.bitc.org.uk                                  1
ASDA Enterprise Growth Award - www.bitc.org.uk
The Responsible Business Awards

• Identify and showcase the best of responsible business in
  action in the UK and abroad – from SMEs to multi-nationals
  and from all sectors.
• Designed for business by business.
• Longest-running (now in 18th year).
• Rigorously assessed by business and other industry
  experts.
• Perceived as most robust CSR awards
“These are hugely important awards in raising awareness
about the extraordinary amount of work business does every
day”. HRH The Prince of Wales

www.bitc.org.uk
ASDA Enterprise Growth Award - www.bitc.org.uk
Highlights of the Awards

• Over 85,000 unique visits to the Awards webpages every year.
• National, regional and trade press resulting in over £700,000
  advertising value equivalent and reaching over 32 million people.
• 5,000 senior business guests attended the UK Award dinners.
• Reached 4.1m twitter accounts on 8 July alone.
• Over 200 senior business peers involved in the awards
  assessment and judging process.

  www.bitc.org.uk
ASDA Enterprise Growth Award - www.bitc.org.uk
The Enterprise Growth Award

• Recognising companies that engage, support and do
  business with small and medium enterprises to drive local
  economic growth.
Large, medium and small businesses.
All BITC members.
Any non-member private sector business.
x voluntary or public sector organisations that are not BITC
 members.
• We recommend that applicants entering this award have at
  least a two-year track record, as impacts can be difficult to
  evidence in the short term

www.bitc.org.uk
ASDA Enterprise Growth Award - www.bitc.org.uk
Some definitions

                                                        Statistics
                  How do we define                                                     How will we
                       them?                     Turnover        Employed             refer to them?

                                                £1.1 trillion   11.2 million
  Small            0 – 49 employees
                                                  (34%)           (47%)
                                                                                 Small and medium
                                                                                 enterprises (SMEs)
                                                £450 billion     2.9 million
 Medium           50 – 249 employees
                                                  (14%)            (12%)

                                                £1.6 trillion    9.8 million
  Large             250+ employees                                               Large businesses
                                                  (51%)            (41%)

              Businesses with a social
  Social
              or environmental purpose           £24 billion      800,000        Social enterprises
enterprise          at their heart

                  Source: Business population estimates, BIS, 2012; Annual Small Business Survey, 2005 - 2007

www.bitc.org.uk
ASDA Enterprise Growth Award - www.bitc.org.uk
Why are SMEs important?
     SMEs create             Employment                        Community
  jobs across the UK           is key                           resilience
                         Increased employment:        We need to have
                         • Increases skills           communities in which
                         • Raises aspirations         different groups –
                         • Improves health            schools, community and
                                                      arts organisations, small
                         • Reduces crime              and medium enterprises
                         • Provides financial         – are able to work
                           independence               together to help those
                                                      on the edge of society
                         9 /10 unemployed
                                                      feel connected
                         people who found work
                         in the private sector
   Jobs created by:      since 2008 started or
      large businesses
      SMEs               worked in an SME.
                                          Source: Business population estimates, BIS, 2012
www.bitc.org.uk
ASDA Enterprise Growth Award - www.bitc.org.uk
Why should large businesses be
                     involved?
Alongside the benefits to communities and to the SMEs,
large businesses see real benefits from working with SMEs

 Strengthened supply                        Engaged                      Greater innovation and
        chain                              employees                           creativity
• Diversified supply             • Improved retention &                  • Entrepreneurial spirit
• Secure supply                    recruitment                           • New ideas absorbed
• Sector innovation              • More loyal employees                    into the business

       Enhanced                     Expanded business                       Increased financial
       reputation                        growth                                   returns
• Demonstrate values             • New markets                           • (Due to other five
• Smaller environmental          • Speed to market                         benefits)
  footprint                      • Brand penetration                     • Greater efficiencies

                    Source: The business case for working with Enterprise, BITC, 2013, sponsored by Santander
www.bitc.org.uk
What can large businesses do?

                   14 Enterprise Inquiries and 3 Meet the Buyers

                          “Enterprise Growth Checklist”

1                               2                            3
                                      Access to supply
     Skills-based support                                          Access to finance
                                           chain

    BITC will:                      BITC will:                   BITC will:
    • Focus on social               • Support large              • Collate and celebrate
      enterprises as they             businesses to enable         large business
      have highest impact             access for SMEs              initiatives e.g. supply
    • Grow arc nationally             looking to enter the         chain finance, awards
    • Support high streets to         supply chain                 for SMEs
      grow local enterprises

www.bitc.org.uk
What is BITC doing?

                                                                                              High engagement for

                                                   Increasing engagement of large business
                      arc
How the Award will help

• Identify and celebrate the best practice examples of
  businesses supporting SMEs

• Use these to inspire others to take action, via our online
  publications

www.bitc.org.uk
What makes a good award entry

• Ability to demonstrate positive impact using qualitative and
  quantitative evidence.
• Impact on both SMEs/society/environment and business.
• Measurable KPIs, identified target groups.
• Engagement with a variety of stakeholders, senior advocates.
• Please look at guideline doc for specific criteria.

www.bitc.org.uk
The application form

• Section 1: Company and programme details.
• Section 2: What are you doing (20% of total score).
• Section 3: How are you doing it (20% of total score).
• Section 4: What have you achieved? (60% of total
  score).

• Additional Requirements - CEO sign off tick box plus a
  short quote but must be included for an application form to
  be accepted.

www.bitc.org.uk
                                See participant's workbook
Quantifying your evidence

• Wherever possible use quantitative and qualitative
  evidence to back up, describe or explain the impacts that
  you are detailing in your application.
• Quantitative evidence – 89% of employees are more
  motivated to work for the company as a result of this
  programme.
• Qualitative evidence – X employee “I am more
  committed to the company because of the x programme
  and my involvement in it.”
• Images and Info-graphics – used to support the
  narrative not replace it.

www.bitc.org.uk
                                See participant's workbook
Assessing your entry

• The panel (90% senior business peers / 10% other industry
  experts) will use the scores to decide on which entries:
    are Shortlisted
    become a Finalist and will be asked to present to a
     Judging panel in May (usually around 3 – 6 entries)
    Are unsuccessful
• The assessors’ feedback on each entry will be sent to each
  entrant when the results are given.

 www.bitc.org.uk
The awards process - key dates

Open to entries – 5 November to 13 February
• Choose category
• Speak to BITC colleagues for specific guidance

Assessment of all entries – 11-13 March

Results revealed to you w/c 13 April
• Prepare how you will communicate your achievement

Judging the Finalists – 11-13 May
• Finalists asked to present to Judging panel in London

Results announced publically
• The Shortlisted – w/c 20 April during BITC’s Responsible Business Week
• The Finalists - end May
• Award Winner – 7 July at BITC's Responsible Business Gala Dinner
  www.bitc.org.uk
Why enter: publically validate your
          achievements
Use the independent endorsement brand to communicate
to all stakeholders.

www.bitc.org.uk
Why enter: publically validate your
          achievements
Leverage the free profiling provided by BITC:
   • Media & PR: national, regional and trade
     press (listed in a dedicated supplement in
     the FT);
   • Digital: Your success featured on our website
     and via social media;
                      • Events: Stage presence at BITC’s
                        Gala Dinner series across UK in June;
                      • Public affairs: alerting Local MPs to
                        your success;
                      • Membership engagement: Showcased
                        to our 800 plus member companies.
www.bitc.org.uk
Why enter: enable future growth of your
            responsible business activities
    • The process encourages an internal evaluation of the
      impact of your activities.
    • Expert advice from BITC on effectively measuring and
      demonstrating impact.
    • Free, tailored, expert feedback given to every eligible
      award entrant.

www.bitc.org.uk
What previous entrants think…

For us, trying to champion                                         As an international company,
sustainability and responsible                                     we really appreciate the
business, these Awards are an                                      resonance that the Awards
absolutely essential tool.                                         have around the world.
East of England Co-operative                                       Body Shop

                                                                   The judges’ comments were so
                                                                   powerful, they’ve been really
                                                                   well utilised internally and
This is the most robust process
                                                                   externally.
compared to other awards.                                          Lakehouse
Alliance Boots

                                  The rigorous assessment
                                  criteria make the BITC Awards
                                  worthwhile as a 'critical friend'.
                                  Mitie

www.bitc.org.uk
Next steps…

• Download the application form and guidance from
  http://www.bitc.org.uk/awards/categories/asda-enterprise-
  growth-award Attend one of our free workshops in Nov and
  Dec across UK on how to write a great award entry
• Attend one of our free workshops in Nov and Dec across UK
  on how to write a great award entry
  www.bitc.org.uk/awardworkshops
• Submit online at www.bitc.org.uk/awards by midnight 13
  February along with your logo
• Any questions? Email us on nuno.menezes@bitc.org.uk or
  vanesa.perezsanchez@bitc.org.uk

www.bitc.org.uk
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