ASHLEIGH MASON Congratulations - Australian Institute of Credit Management

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ASHLEIGH MASON Congratulations - Australian Institute of Credit Management
Volume 27, No 2
December 2019

The Publication for Credit and Financial Professionals      IN AUSTRALIA

    Congratulations
    ASHLEIGH MASON                                                       our
  2019 Young Credit Professional
                    l SME sector turns to non-bank lending
                    l Keep up with changes to the National Credit Code
                    l Collection and vulnerability strategies
ASHLEIGH MASON Congratulations - Australian Institute of Credit Management
Contents
Volume 27, Number 2 – December 2019

Message From the President                                             4
                                                                            68
                                                                           NSW: Theresa Brown, David Lee, Trent Harwood, Cameron
                                                                           Chee, Shamik Paul (all Optus) and Ceyda Sert (Atradius).
Credit Management
New credit laws need to be strengthened                                6
By Nick Pilavidis

2019 year in review                                                    8
By Mike Laing

SME sector turns to non-bank lending as business owners           10
voice concerns about property security, loan rejection
and cash flow
By Peter Langham
                                                                             71
                                                                           Qld: Sonny Nair (Mitsubishi), Jean-Marc Nemorin
Transform your accounts receivable process to                     14       (Credit Clear) and Justin Watson (Credit Solutions).
word class using best practice
By Terry Eames

Australian SMEs struggle in conditions likened to the             16
global financial crisis
By Patrick Coghlan

Consumer Credit
                                                                  18
Keeping up with the National Credit Code – what’s new?
By Andrea Beatty and Chelsea Payne                                           74
Optimising originations: The challenges, priorities and          22        Vic/Tas: Frank Gambera (McMahon Fearnley Lawyers),
                                                                           Stuart Musgrave (Equifax) and Dylan Smith (Rubix).
moving forward
By Poli Konstantinidis

Collection and vulnerability strategies; Better outcomes         26
for your customers, your staff and your organisation
Jodie Bedoya, Anna Brooks, Rosemarie Price and Nikki Dennis

Predatory loans – A buzz-phrase or a valid concern               32
for Aussie battlers?
By Clare Venema
                                                                             77
Ripple effect of the new Banking Code of Practice                34
                                                                           WA/NT: Enthralled wine night attendees listen to our
to Debt Collectors
                                                                           presenter Angus Heida discuss the wine pairing with food.
By Georgina Wu

 8                   10              14                32
     Mike Laing      Peter Langham    Terry Eames       Clare Venema
                                                                            79
CREDIT MANAGEMENT IN AUSTRALIA  •  December 2019                           SA: James Devonish (Oakbridge Lawyers).
ASHLEIGH MASON Congratulations - Australian Institute of Credit Management
ISSN 2207-6549
 34                36              42               44
                                                                    DIRECTORS
  Georgina Wu       Nicki Hutley   Andrew Spring     Robert Naudi
                                                                    Trevor Goodwin LICM CCE – Australian President
                                                                    Julie McNamara MICM CCE – Queensland and Australian VP
Economic Update                                                     Lou Caldararo LICM CCE – Victoria/Tasmania
                                                                    Rowan McClarty MICM CCE – Western Australia/Northern Territory
2020 economic outlook – low and slow                          36    Gail Crowder MICM – South Australia
By Nicki Hutley                                                     Peter Morgan MICM CCE – New South Wales
                                                                    Debbie Leo MICM – Consumer

Leadership & High Performance                                       CHIEF EXECUTIVE OFFICER
Credit professionals under pressure                           39    Nick Pilavidis FICM CCE
By Robyn Erskine, Jeff Hurst, Eva Tsahuridu and Tim Timchur         Level 3, Suite 303, 1-9 Chandos Street,
                                                                    St Leonards NSW 2065
                                                                    PO Box 64, St Leonards NSW 1590
Insolvency                                                          Tel: (02) 8317 5085, Fax: (02) 9906 5686
Overview: AICM conference insolvency debate 2019              42    Email: nick@aicm.com.au
By Andrew Spring
                                                                    PUBLISHER
                                                                    Nick Pilavidis FICM CCE | Email: nick@aicm.com.au
Plugging loopholes                                            44
By Robert Naudi RITP, CA, MICM                                      CONTRIBUTING EDITORS
                                                                    NSW – Chris Lagana MICM
                                                                    Qld – Carly Rae MICM
2019 National Conference                                            SA – Lisa Anderson MICM CCE
Introduction                                                  49    WA/NT – Jeremy Coote MICM
CCE                                                           51    Vic/Tas – Michelle Carruthers MICM

Conference Dinner                                             52    EDITOR/ADVERTISING
Exhibitor booths                                              56    Andrew Le Marchant LICM CCE
Credit Team of the Year                                       60    Phone Direct 02 8317 5052 or Mob 0418 250 504
Young Credit Professional of the Year                         62    Email: andrew@aicm.com.au
Faces in the Crowd                                            64    EDITING and PRODUCTION
                                                                    Anthea Vandertouw | Ferncliff Productions
                                                                    Tel: 0408 290 440 | Email: ferncliff1@bigpond.com
Around the States
                                                                    THE EDITOR reserves the right to alter or omit any article
New South Wales                                               68    or advertisement submitted and requires idemnity from the
Queensland                                                    71    advertisers and contributors against damages or liabilities that
                                                                    may arise from material published. CREDIT MANAGEMENT IN
Victoria/Tasmania                                             74    AUSTRALIA is published by the Australian Institute of Credit
                                                                    Management, Level 3, Suite 303, 1-9 Chandos Street, St Leonards
Western Australia/Northern Territory                          77    NSW 2065. The views expressed in CREDIT MANAGEMENT IN
South Australia                                               79    AUSTRALIA are not necessarily those of Australian Institute of
                                                                    Credit Management, which does not expect or invite any person
New Members                                                   80    to act or rely on any statement, opinion or advice contained herein
                                                                    (whether in the form of an advertisement or editorial) and neither
                                                                    the Institute or any of its employees, agents or contributors shall
                                                                    be liable for any opinion contained herein. © The Australian
Credit Marketplace                                            82    Institute of Credit Management, 2019.

                                                                             JOIN US ON LINKEDIN
        For advertising opportunities in
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     Contact: Andrew Le Marchant                                                         Click Here
                     Ph: (02) 8317 5052                             EDITORIAL CONTRIBUTIONS SHOULD BE SENT TO:
                                                                    The Editor, Level 3, Suite 303, 1-9 Chandos Street,
                  E: andrew@aicm.com.au                             St Leonards NSW 2065 or email: aicm@aicm.com.au
ASHLEIGH MASON Congratulations - Australian Institute of Credit Management
aicm       From the President

                                                                              Trevor Goodwin LICM CCE
                                                                                      National President

            A
                         s I write the final President’s     breakfasts, roadshows and seminars, and
                         report for this year I take time    magazine articles have been very successful,
                         to reflect not only on how          and in the 2018/19 financial year we achieved
                         quickly time has passed but         significant growth of 6.4% in membership.
            on the significant contribution the AICM         We continued to boost our relevance to
            has provided to the credit profession            members and their colleagues through
            throughout the year with our advocacy to         the delivery of new training materials and
            government bodies and regulators, our            workshops on business fundamentals for
            seminars, educational training, various          credit professionals, Insolvency, Bankruptcy,
            awards and our networking events and how         PPSA and Hardship. We also introduced our
            strongly the Institute has progressed.           Education Foundation which was officially
               2019 has been a year of business              announced at the National Conference
            uncertainly impacted by the banking              and will be ramped up in 2020 to provide
            royal commission, drought conditions for         scholarships and training materials.
            our farmers, difficulties in the retail and         As an advocate for our members we
            construction sectors and hardship for many       provided a diverse number of formal
            consumers, amongst other challenges for          submissions such as our submission to assist
            businesses. The year has also seen the           in the passing of legislation to allow ATO
            continuation of low inflation and low interest   defaults to flow though to credit report
            rates.                                           bodies. A number of our submissions were
               The AICM has responded to the many            in partnership with other professional
            challenges facing our industry in not            organisations such as ARITA, AFIA and
            only commercial credit but in supporting         ARCA further enhancing the work we do
            consumer credit professionals who are            with these bodies to improve the credit and
            bearing the brunt of the focus on consumer       finance sectors in Australia.
            protection by holding Hardship and Personal         The highlight of the year was the recent
            Insolvency workshops. This year the Board        national conference on the Gold Coast
            appointed a Consumer Director, Debbie            which was an outstanding success with
            Leo, to drive the consumer credit portfolio      an excellent variety of topics delivered by
            with support from the local Divisions            engaging and highly qualified presenters
            and consumer credit professionals. This          covering subjects involving both commercial
            new portfolio will ensure we continue to         and consumer credit. Feedback from our
            concentrate on servicing all members of the      survey on the conference was very positive.
            Institute and attract new members from the       It was very pleasing to see a record number
            consumer sector as well as the commercial        of delegates attend the conference to upskill
            credit area. Our inclusion of consumer-          and learn about the latest trends, processes,
            specific sessions at the recent national         technology and legislation, while enjoying
            conference were of high quality and well         the company of old and new friends. We
            supported by delegates.                          thank our conference and Credit Team of
               Throughout this year our networking           the Year sponsor Equifax, Presidents dinner
            events, the education workshops, webinars,       and YCP sponsor, illion, the exhibitors,

       4    CREDIT MANAGEMENT IN AUSTRALIA  •  December 2019
ASHLEIGH MASON Congratulations - Australian Institute of Credit Management
From the President

                                                                                                             aicm
and importantly the delegates who make
this event the largest gathering of credit
professionals in Australia.
   In 2019 we saw growth in the
participation for our awards and events
including YCP, Credit Team of the Year,
WINC, and the Pinnacle Awards, recognition
of our new Certified Credit Executives and
the awarding the CCE Dux and Student of
the Year awards. The last official event for
the year were the Pinnacle awards which
highlight the leaders and high achievers in      into the future and to continue the growth
our industry.                                    in our membership base and to maintain our
   I congratulate our 2019 award winners:        strong financial position.
z YCP – Ashleigh Mason                              To all members and their colleagues,
z CTOY – AGL                                     please stay involved in your local division
z CCE Dux – Leanne Farrugia                      events and attend our seminars, toolbox
z Student of the year – Judith Riley             and network evenings. It is a great way to
z Presidents Trophy – Victoria/Tasmania          network with fellow credit professionals
z The various Pinnacle award winners in          and learn about the latest developments in
   each State                                    credit.
   I also congratulate the members                  Volunteers are the heart of the Institute
who obtained their Certificates III or IV,       at local division level and I thank them all for
Diploma in Credit Management and CCE             their contribution throughout the year. I am
qualifications during the year, and members      also immensely grateful to our partners and
who were awarded with Life membership            supporters who play a crucial role within the
and became a Fellow of the Institute. 2019       Institute.
also saw many new members joining the               Thank you also to my fellow Board
Institute and I welcome them to the AICM         members and the National office team
and hope they find their membership              for their efforts and enthusiasm. Your
extremely worthwhile and I encourage them        commitment is greatly appreciated.
to get involved in their local divisions.           In closing on behalf of the Board and
   2020 promises to be a year of growth for      staff I wish all members and their families
the Institute as we enhance our standing in      a very Merry Christmas and a happy, safe
the consumer credit sector amongst other         and prosperous New Year. We look forward
initiatives such as the Education Foundation.    to working and engaging with you in 2020
2020 will not be without its challenges          to make the year a special one for all of us
and the Board will meet these challenges         involved in this industry.
positively and early in the new year will
meet to further develop and implement our        – Trevor Goodwin LICM CCE
strategies and pillars to ensure our relevance   National President

                                                      December 2019  •  CREDIT MANAGEMENT IN AUSTRALIA   5
ASHLEIGH MASON Congratulations - Australian Institute of Credit Management
Credit Management

New credit
laws need to be
strengthened
                                      The Australian Institute of Credit           Office can disclose businesses’ tax
Nick Pilavidis, CEO,
                                      Management (AICM), alongside the             debt information to registered credit
Australian Institute of               Australian Restructuring Insolvency          reporting bureaus (CRBs) under certain
Credit Management                     and Turnaround Association (ARITA),          criteria. The business must have an
                                      the Australian Finance Industry              Australian Business Number (ABN), it
                                      Association (AFIA) and the Australian        must have one or more tax debts of at
                                      Retail Credit Association (ARCA),            least $100,000 overdue by more than
                                      welcome the passage through                  90 days. Also, the business must not
                                      parliament of the Treasury Laws              be engaging with the ATO to resolve
                                      Amendment (2019 Tax Integrity and            the debt. It’s important to understand
                                      Other Measures No. 1) Bill 2019.             the ATO would only disclose this
                                          AICM and other industry bodies           information as a last resort, after
                                      have long advocated for the                  unsuccessfully seeking to engage the
                                      introduction of laws that ensure critical    business over a lengthy period.
                                      historic information is available to allow       As the legislation stands, tax debt
                                      businesses to understand whether the         information will be removed from the
                                      entities to which they extend credit         record if they do engage with the
                                      have the capacity and character to           ATO. On a practical level, this means
                                      service repayment of their debts.            businesses with a tax debt could repay
                                      We provided a joint submission to            a very small amount, even $20, and
                                      the federal government during the            be removed from the record. They
                                      consultation paper that clearly sets out     could also lodge a dispute with the tax
                                      our position on this.                        office regarding the nature of the debt
                                          We would now like to see the law         and also be removed from the record,
                                      go even further to ensure the small          which seems to be counter to the spirit
                                      number of businesses that don’t pay          of the legislation.
                                      their tax debts are not given an unfair          Additionally, if a business’s tax
                                      advantage, and to ensure businesses          debt is disclosed and the information
                                      are fully informed when making credit        is subsequently removed, it’s not safe
                                      decisions.                                   to assume the debt has been cleared.
                                          Under this amendment to the tax          The entity may have entered into a
Nick Pilavidis                        integrity laws, the Australian Taxation      payment plan or lodged a dispute.

“AICM and other industry bodies have long advocated for the introduction of laws
that ensure critical historic information is available to allow businesses to understand
whether the entities to which they extend credit have the capacity and character to
service repayment of their debts.”
6      CREDIT MANAGEMENT IN AUSTRALIA  •  December 2019
ASHLEIGH MASON Congratulations - Australian Institute of Credit Management
Credit Management

Also, just because a business has
a clear credit file, this does not
                                            “For too long, businesses have been able to hide what
necessarily mean it has met its tax
obligations.
                                            amounts to illegitimate borrowing by not paying
    While we consider this legislative      their tax. Initiatives that lead to the disclosure of a
amendment to be a good first step,
we believe it should be reviewed and
                                            counterparty’s true debt position are in credit managers’
amended to make it more effective           best interests and will create a more level commercial
and achieve its intended outcomes.
We urge the federal government              playing field.”
to drop the $100,000 threshold to
$10,000 and to keep information
about businesses that have accrued a        z Ensure businesses have access to        accurately assess credit risk. This
tax debt on the record for a period of          appropriately-priced credit.          aligns with AFIA members’ objective
five years.                                     Commenting on the new                 to finance Australia’s future by
    Taking this step would:                 laws, John Winter, chief executive        enabling small businesses to access
z Help all credit providers make            officer, Australian Restructuring         finance at a price that appropriately
    fully-informed decisions when           Insolvency and Turnaround                 reflects the risk to which they are
    extending credit to entities that       Association, notes it will mean credit    exposed.
    have or have had a tax debt.            managers have greater access to                “We believe lowering the $100,000
z Reward businesses that comply             information to assess counterparties’     threshold would better achieve the
    with their tax obligations and          creditworthiness.                         policy’s objectives to enhance credit
    incentivise them to continue to do          “For too long, businesses have        decisions for the benefit of customers
    so.                                     been able to hide what amounts to         and credit providers. It would also
z Reduce risk in the business sector        illegitimate borrowing by not paying      encourage businesses to continue to
    by lessening the likelihood of a        their tax. Initiatives that lead to the   pay their taxes. Importantly, it would
    business suffering a loss as a result   disclosure of a counterparty’s true       minimise the risk of credit providers
    of unknowingly extending terms to       debt position are in credit managers’     extending further credit to entities
    a business that has or has had had      best interests and will create a more     already facing financial difficulties
    a tax debt.                             level commercial playing field,” he       evidenced by the non-payment of
z Ensure businesses are not                 says.                                     their tax debt,” Ms Gordon adds.
    inadvertently engaging with an              “It’s disappointing the $100,000           Mike Laing, ARCA chief executive
    entity that is essentially trading      limit was set so high. In the future,     officer notes under the legislation,
    while insolvent as a result of not      we may go back to the federal             the ATO can use the disclosure of
    settling an undisclosed tax debt.       government with evidence to show          information and the credit reporting
z Give the business sector more             setting the bar this high means           system as a bargaining chip. “Allowing
    confidence when trading with            businesses face undue losses by           information about tax debts to
    small entities, which are presently     running the risk of providing credit      disappear is contrary to the way the
    considered to be high risk when it      to entities with tax debts below this     credit reporting system operates in
    comes to providing credit and, as       amount,” he adds.                         Australia and around the world. This
    a result, stimulate activity in the         Mr Winter recommends                  limits the usefulness of the legislation,”
    small business sector.                  credit managers keep a record of          he says.
z Assist credit providers to                instances in which they believe a              In light of the legislation’s
    identify new entities associated        counterparty has been unable to           limitations, to reduce the risk of non-
    with a phoenix company given            meet its obligations as a result of an    payment, it’s essential for credit
    information about businesses            undisclosed tax debt. “This will give     managers to continue to perform
    with a tax debt will remain on the      us the evidence we need when we go        full credit assessments and continue
    record.                                 back to government in the future and      monitoring creditors for signs of
z Deter unscrupulous business               ask for changes,” he says.                insolvency.
    owners manipulating the shortfalls          Helen Gordon, AFIA’s chief                 Businesses should be aware
    of the legislation from avoiding        executive officer, says its members       information will start to be reported
    their tax obligations.                  support federal government policies       following royal assent, after the
z Encourage businesses with tax             that give credit providers access         legislation passed through the Senate
    debts to engage with the ATO.           to information so they can more           on 16 October.

                                                                 December 2019  •  CREDIT MANAGEMENT IN AUSTRALIA             7
ASHLEIGH MASON Congratulations - Australian Institute of Credit Management
Credit Management

2019 in review
                                        forward, while ASIC also kicked off        Increased focus and cost around
By Mike Laing*
                                        its review of its responsible lending      regulatory compliance will shorten
                                        guidance. At the start of the year it      credit providers’ spectrum of
This year the Australian economy        seemed certain that industry would         acceptable risks. Announcing the
entered unchartered territory;          need to make significant changes           RBA’s October rate cut, Governor
economic and wages growth               to lending processes. At the time of       Philip Lowe said, “Mortgage rates are
stagnated while interest rates          writing we are awaiting the outcome        at record lows and there is strong
approached zero and negative            of ASIC’s review to its responsible        competition for borrowers of high
interest rates were not just            lending guidance, but it looks like        credit quality”. I agree, and I’d suggest
considered a possibility, but perhaps   lenders will be asked to do better, not    that most new neobank and fintech
a necessity. The finance sector has     necessarily more, work.                    market entrants are seeking to cherry
also had to navigate the final report        This year has also seen digital       pick the best quality customers rather
of the Banking Royal Commission         disruption, and a wave of new              than target the underserved. On the
and the focus on compliance and         entrants have braved the otherwise         flipside, unregulated lending products
new regulation that has followed.       challenging economic and regulatory        (which are not subject to rigorous
The unique economic and regulatory      front to take on the incumbents. 2019      lending assessments) are growing and
environment of 2019 has driven the      has seen a number of newly-minted          pay day lending continues to serve
agenda for participants in the retail   ADI holders intending to disrupt the       consumers that are less attractive to
credit industry in particular.          mainstream market. These entrants          risk-averse lenders.
    Responsible lending has been        are primed to benefit from economy-            And on that note: while I hope
in the spotlight since the Royal        wide initiatives such as the Consumer      industry, government and regulators
Commission hearings began, and          Data Right, the widespread adoption        will work together to ensure 2020
headlines highlighted the need for      of comprehensive credit reporting          further develops the positive trends
lenders to improve their assessment     and consumers’ embrace of the data-        we’re seeing in the power of data to
of a borrower’s expenses and capacity   driven and online retail economy.          increase competition, innovation and
to repay well before the final report        While some new entrants are           customer experience, I also see a need
was released this year. And sure        focussed on mainstream lending             for all stakeholders to keep consumer
enough, early this year the final       products, some mainstream lenders          awareness and education in mind too.
report confirmed responsible lending    have this year fixed their sights on the   Low levels of data literacy mixed with
practices as a key focus point moving   rapidly growing buy now pay later          low levels of financial literacy creates
                                        sector. Players in that market report      a dangerous cocktail. This year, ARCA
                                        at least 4 million customers this year     members supported ongoing funding
                                        (double the 2018 figure). It’s not clear   of our consumer education campaign,
                                        how that business model – or the           CreditSmart.org.au. Over the last 12
                                        regulation that currently only brushes     months in particular the CreditSmart
                                        it – will evolve. But it’s clear from      resources and public relations
                                        developments over the last 6 months        campaign has supported customers
                                        in particular, that more established       through industry’s transition to
                                        lenders such as Latitude, Flexigroup       comprehensive credit reporting.
                                        and even CBA are not going to let          ARCA members’ continued support
                                        newer entrants go unchallenged in          for consumer education means we’ll
                                        that market.                               be able to bring customers along as
                                             Another theme that has emerged        industry navigates the challenges and
                                        through 2019 and will continue to          opportunities ahead in 2020.
                                        influence the agenda for 2020 is the
                                        impact of the economic, regulatory,        *Mike Laing
                                        and competitive environment on             Chief Executive Officer
                                                                                   Australian Retail Credit Association
                                        access to credit for consumers             Email: mlaing@arca.asn.au
Mike Laing                              sitting outside lenders’ risk appetites.   Ph: 03 9863 7859

8     CREDIT MANAGEMENT IN AUSTRALIA  •  December 2019
ASHLEIGH MASON Congratulations - Australian Institute of Credit Management
LINPEPCO EMPOWERS ITS CUSTOMERS &
 COLLECTIONS TEAM WITH A CLOUD-BASED
         AUTOMATION SOLUTION
                                                  CUSTOMER TESTIMONIAL

BACKGROUND                                                       BENEFITS
LinPepCo is a Pepsi-Cola franchisee with 25 years in             LinPepCo went live with Esker’s Collections Management
the distribution business in the USA. One of its digital         solution in early 2015. Since then, the company has
transformation projects was to digitise and automate its         achieved a number of impressive business benefits.
accounts receivable (AR) collections process.                    § Reduced DSO
Before Esker, LinPepCo relied on a largely manual process        § Virtually eliminated customers in the 90-day past-due
to manage its collections. Paper was prevalent, as the team        category
was tasked with printing statements and sending reminders        § Freed up staff time to spend more time on strategic
by hand. “A lot of cost and manual labour went into that,”         things like aging reports, contacting customers,
said the Director of IT at LinPepCo. “We knew there had to         reconciliation
be a faster, more cost-effective way to help our staff collect
                                                                 § 69% increase in auto-pay customer
and our customers make payments. Esker’s Collections
Management product offered that solution.”                       § Improved customer experience

SOLUTION
A key goal LinPepCo wanted to achieve in implementing                          “Esker was perfectly compatible with what
a new solution was to utilise as few different systems                         we had in place and the implementation
and technologies as possible. Ultimately, it was Esker’s                       couldn’t have been more painless. After
automated Collections Management solution that stood                           just a few weeks of going live, we had
out for its robust capabilities and integration with VIP,                      customers and team members telling us
LinPepCo’s existing accounting system. Esker’s business
                                                                               how slick the solution was.”
partnership with VIP meant a fast and seamless solution
delivery process for LinPepCo with very few technical
                                                                               Director of IT at LinPepCo
resources needed to set up the solution.
“Esker checked off so many boxes for us that we
really had no reason to test other solutions. It was
perfectly compatible with what we had in place and the
implementation process couldn’t have been more painless.                       “All our goals have been accomplished
After just a few weeks of going live, we had customers and                     with Esker’s Collections Management
team members telling us how slick the solution was.”                           solution. Payment reminders are being
Approximately 67% of LinPepCo’s customer base (3,800                           sent out electronically, our staff is
customers) is currently accessing Esker’s cloud-based                          more productive and proactive, and our
solution.                                                                      customers are happy. Everything we were
                                                                               hoping for was delivered.”
Nearly 1 in 4 customers is using the auto-pay feature,
which has proven to be a significant time-saver for both the                   CFO at LinPepCo
company and its customers.

                                                   www.esker.com.au
                           Eric Maisonhaute • +61 2 8596 5126 • eric.maisonhaute@esker.com.au
ASHLEIGH MASON Congratulations - Australian Institute of Credit Management
Credit Management

SME sector turns to
non-bank lending
as business owners voice
concerns about property security,
loan rejection and cash flow
                                     The Australia business sector has          lenders as being able to avoid using
Key issues that credit
                                     reached a watershed moment                 property as security against new or
managers should be                   when it comes to small to medium           refinanced loans.
aware of, drawn from                 enterprises and how they secure                SME Growth Index research is
the results of the latest            credit.                                    conducted twice yearly by banking
                                         For the first time, according          analysts East & Partners on behalf
Scottish Pacific SME
                                     to results of our September 2019           of national working capital funder
Growth Index                         Scottish Pacific SME Growth Index,         Scottish Pacific. More than 1000
                                     SMEs indicated they are more likely to     owners, CEOs or senior financial staff
By Peter Langham*                    turn to a non-bank rather than their       of SMEs across a range of industries
                                     main bank to fund their growth.            throughout Australia, with annual
                                         This is the culmination of a five-     revenues of $A1-20 million, are
                                     year trend the SME Growth Index has        surveyed.
                                     tracked, with businesses moving away
                                     from their banks when it comes to          Growth funding intentions:
                                     funding growth.                            Non-banks pass banks
                                         The proportion of SMEs planning        East & Partners had forecast that non-
                                     to borrow from their main bank to          banks would pass banks as growth
                                     fund growth has almost halved over         lenders before mid 2020, but SME
                                     the past five years, falling from 38% in   funding plans are obviously shifting
                                     2014 to 18.3% now.                         quickly as the threshold has been
                                         The proportion of businesses now       crossed in 2019.
                                     planning to turn to a non-bank for             Banks have consistently lost
                                     growth funding sits at 18.7% and has       ground each round since Scottish
                                     steadily increased over the past five      Pacific’s twice-yearly Index started
                                     years.                                     collecting this data in 2014.
                                         Business owners nominate the               With this round’s record high
                                     key reason for turning to non-bank         preference for non-bank lending,

                                     “Business owners nominate the key reason for turning to
                                     non-bank lenders as being able to avoid using property
Peter Langham                        as security against new or refinanced loans.”
10   CREDIT MANAGEMENT IN AUSTRALIA  •  December 2019
Credit Management

“Australian Banking
Association data released
this year indicated that
small business loan
applications to banks has
declined by one third since
2014, with respondents
indicating that a lack of
access to funding is their
key restraint to starting a
small business.”
only 2.6% of SMEs would not consider
using a non-bank lender, down from
4% last year.
    Almost one in 10 SMEs don’t know
how they will fund investment and are
open to ideas.
    Consistently over the past five
years, the dominant way to fund
growth has been for business owners
to dip into their own funds – this
round, it was the growth funding             It’s reasonable to assume that           debtor finance) – used by 77% of
choice for 83% of SMEs.                  some business owners are still simply        respondents
    This is despite other business       unaware of funding alternatives to the   z merchant cash advances – 23%
funding options being available that     banks, however we believe there’s a      z P2P lending – 10%
would allow them to save their own       much larger group of business owners     z Crowdfunding – 9%
funds for personal investments.          who are aware of non-bank funding        z Other online lending – 5%
    SME Growth Index tracking            but don’t fully understand how it            (*This biennial question was asked
of the trend to non-bank lending         works.                                   in the March 2018 SME Growth Index
matches a finding of recent banking          They are too busy to research it,    and will be asked again in 2020 to
industry research. Australian Banking    so put action on changing funding        continue to track trends).
Association data released this year      methods in the “too hard” basket.
indicated that small business loan       When they can’t secure bank funding,     SMEs say property security
applications to banks has declined by    they just tip their own money in to      is a credit turn-off
one third since 2014, with respondents   fund growth. There are smarter ways      The key reason for SMEs turning
indicating that a lack of access         to fund long-term business growth.       to non-bank lenders, according to
to funding is their key restraint to                                              SME Growth Index findings, is to
starting a small business.               Most popular sources                     avoid property security (21.3% of
    While it’s pleasing that business    of alternative finance                   respondents nominated this, up from
owners are increasingly aware of         Of the business owners who say they      18.7% in September 2018).
options outside a property-secured       are using non-bank funding options           This negativity or concern around
bank loan, the SME sector still has a    to fund growth, the most popular         property security comes in light of
long way to go in taking advantage of    alternative finance products* are:       Australia’s less than buoyant property
the alternatives available to them.      z invoice finance (also known as         market over the past 18 months, as ➤

                                                             December 2019  •  CREDIT MANAGEMENT IN AUSTRALIA          11
Credit Management

well as uncertainty about whether the    misconduct in the banking sector was      because business owners now expect
housing price correction has run its     the reason they use non-bank lenders      fast approval by non-banks and are
course.                                  to fund their growth.                     finding other factors to induce them
     It is also on the back of Census        The impact of the Royal               to look beyond the banks.
data that highlights a slow but marked   Commission might also account for             Looking at the issue of property
decline in levels of home ownership      the significant increase in SMEs citing   security, the SME Growth Index
since the early 2000s.                   a lack of bank appetite to provide        findings highlight a real conundrum.
     This is an interesting trend,       them credit.                              Business owners are increasingly
highlighting that Australia’s future         This was the key reason 6.9% of       aware of options beyond the family
entrepreneurs, especially those based    respondents gave for turning away         home to secure business funding.
in Sydney and Melbourne where the        from bank-based borrowing – a             They also clearly state that it’s their
property market has taken the biggest    proportion which has doubled from         preference to not use property as
hit, must look beyond the family home    3.2% last year.                           security for business lending.
or their other property to fund the          One in five businesses say they           And yet, the statistics also show
growth of their businesses.              look to non-bank lenders to avoid         that many are still not looking beyond
     Repercussions from the Banking      banks’ onerous regulatory and             property. According to SME funding
Royal Commission are still resonating    compliance requirements.                  expert Neil Slonim of theBankDoctor,
with the small business sector and           Almost one in five are attracted by   SMEs have a lack of understanding
formed another key reason SME            fast credit approval turnaround times     about pricing for risk. He says it’s also
owners gave for turning to non-bank      and capital being available quickly.      a matter of being unwilling or unable
lenders. Almost one in 10 (8.8%) said    This figure has fallen substantially      to act on their “no property security”
Royal Commission disclosures on          from previous rounds, perhaps             preference.

“Repercussions from the
Banking Royal Commission
are still resonating with
the small business sector
and formed another key
reason SME owners gave
for turning to non-bank
lenders. Almost one
in 10 (8.8%) said Royal
Commission disclosures
on misconduct in the
banking sector was
the reason they use
non-bank lenders to
fund their growth.”

12    CREDIT MANAGEMENT IN AUSTRALIA  •  December 2019
Credit Management

                                            “It’s food for thought for credit managers to discuss with
    This issue of lack of understanding
is one that ASBFEO’s Kate Carnell,
jointly with Scottish Pacific, is seeking
to address via the Business Funding
                                            business owners: are they funding their business in a way
Guide initiative (see section below).       that optimises cash flow? Do they have the right advisors
SMEs expecting to grow, but                 in place to help them find the right funding and to guide
employing fewer staff
The September 2019 SME Growth
                                            their business growth?”
Index highlights useful information
for credit managers about the typical
Australian SME with $1-20m revenue.         deteriorated for one in five SMEs, with     owners: are they funding their
This average SME is:                        7.3% saying it is significantly worse       business in a way that optimises cash
z Staying in business longer but            and 12.3% saying it is worse than the       flow? Do they have the right advisors
    employing fewer full- time staff        previous year.                              in place to help them find the right
    than five years ago (average FTE            The percentage of SMEs reporting        funding and to guide their business
    headcount now is 68, down from          significantly worse cash flow has           growth?
    72 last year and 88 in 2014).           doubled since March 2018. In addition,          The fact that one in five businesses
z Expecting modest revenue growth           fewer SMEs are reporting significantly      is struggling with cash flow because
    of 2.7% for the remainder of 2019.      better cash flow (22.3%, compared to        they’ve had business funding rejected
z Not wanting to use personal               26.8% in March 2018).                       is a massive wake up call to SMEs and
    property to fund their business             For the total SME market, there         their advisors to make sure they are
    (yet seven out of ten continue to       has been a 10-percentage point fall         funding their business in a way that
    do so).                                 in SMEs who report their cash flow is       optimises cash flow.
                                            better or significantly better, falling         Scottish Pacific in partnership
Loan rejection leading to cash              from 68.9% a year ago to 59.4% this         with the Australian Small Business
flow concerns                               round.                                      and Family Enterprise Ombudsman
This round of the SME Growth Index              At the other end of the spectrum,       this year released a comprehensive
found that increasingly businesses are      a year ago one in ten SMEs said cash        independent guide outlining a wide
struggling to meet tax payments on          flow was worse or significantly worse       range of funding options suitable for
time and are unable to take on new          – now almost one in five are saying so.     different small business needs.
work due to cash flow constrictions.            For growth SMEs, almost twice as            The Business Funding Guide,
    Business owners consistently name       many as in H1 2018 say their cash flow      targeted at advisors such as
government red tape and compliance          is worse or significantly worse (21.2%,     accountants, brokers and book-
as their greatest cash flow issue           up from 12.3%).                             keepers, and the FitsME Guide, its
(nominated this round by almost                 The impact of poor cash flow            short companion for businesses, are
three-quarters of respondents).             on the Australian economy is                both available as free downloads.
    More than a quarter of SMEs             considerable. In 2018 East & Partners           We’d encourage all credit
(27.8%) say they have difficulty            extrapolated that this issue costs the      managers to download the guide and
meeting tax payments on time. This          SME sector more than $235 billion           familiarise themselves with it.
has crept up from 24.8% 18 months           annually in lost revenue.
ago.                                            If business owners don’t find new
    Only one in ten SMEs say they           ways to deal with perennial cash flow
are on top of cash flow. More than          issues, Australia’s growth potential will   *Peter Langham
                                                                                        Chief Executive Officer
one in five SMEs had cash flow issues       continue to be constrained.                 langhamp@scottishpacific.com
due to a loan being declined, and a                                                     Ph: 1300 209 417
similar proportion were unable to take      Business Funding Guide to help              Scottish Pacific is Australasia’s largest
on new work because of cash flow            SMEs find the right finance fit             specialist working capital provider, helping
problems.                                   A business struggling with cash flow        thousands of business owners with the
                                                                                        working capital they need to succeed.
    SMEs – whether they are growing,        can only stretch working capital so far     Scottish Pacific prepared this article from
stable or declining – have flagged          before something has to give.               excerpts of their twice a year SME Growth
                                                                                        Index research. To download the latest Index
that their cash flow woes are                  It’s food for thought for credit         or request previous Index research please
increasing. The cash flow situation has     managers to discuss with business           visit www.scottishpacific.com/news/research

                                                                 December 2019  •  CREDIT MANAGEMENT IN AUSTRALIA                 13
Credit Management

Transform your
accounts receivable
process to word class
using best practice
                                      In the 18th century, invoices were              So how does a business actually
By Terry Eames*
                                      penned with quills and pots of ink. In      build or strengthen relationships
                                      the 19th century, they were scrawled        through Accounts Receivable? The
                                      out with fountain pens. During the          first step is the biggest, and it requires
                                      space race, they were scribbled with        us to rethink the entire process. No
                                      ball points, and over the last fifty        more should businesses simply issue
                                      years, they’ve been pecked out on           invoices with an inefficient, manual,
                                      keyboards – first on typewriters, and       and paper-based approach that is
                                      then on computers.                          fundamentally the same as it was
                                          But aside from the tools used,          hundreds of years ago.
                                      the fundamental act of Accounts                 Instead, B2B accounts should
                                      Receivable – a department as old as         be built on the ease and simplicity
                                      business itself – hasn’t changed for        that has redefined the B2C world. By
                                      hundreds, if not thousands of years.        giving enterprise customers access
                                          This is bad for business. Why?          to all their accounts information
                                      Because it’s a huge missed opportunity.     through a self-service portal, they’re
                                          Today, the process of issuing           empowered to take control of billing
                                      and fulfilling invoices is largely          at their own time and on the device of
                                      transactional. It lacks a human             their choosing.
                                      element. The process is one we all              While convenience is a key benefit
                                      know well – a business or service           of such an approach, another is
                                      provider issues an invoice, and then        clarity. By removing the guesswork
                                      waits for (or chases) payment. But          around when invoices are due, the
                                      this process, if done well, is actually a   status of disputes and orders-on-
                                      prime opportunity to build new client       hold, customers no longer need to
                                      relationships and strengthen existing       spend hours confirming and following
                                      ones. Sadly, almost all Australian          up. They can focus on running their
                                      businesses are missing this, and it         business and, ultimately, placing more
                                      comes at their own detriment.               orders.

                                      “No more should businesses simply issue invoices
                                      with an inefficient, manual, and paper-based approach
                                      that is fundamentally the same as it was hundreds of
Terry Eames                           years ago.”
14    CREDIT MANAGEMENT IN AUSTRALIA  •  December 2019
Credit Management

                                                                                    “...more important for a
                                                                                    business in the long term
                                                                                    is that moving away from
                                                                                    the old approach builds
                                                                                    customer loyalty... First and
                                                                                    foremost, it eliminates the
                                                                                    hassle and uncertainty of
                                                                                    the old system where Credit
                                                                                    Managers are constantly
                                                                                    issuing copy invoices or
                                                                                    chasing payment.”
    Transforming Accounts Receivable     accounting systems – all parties know      then enables the tedious and timing
comes down to meeting your               where they stand. This removes the         consuming tasks to be automated.
customers when and where they            frustration and confusion that can         From there, cash flow improves by
want to be met. Consider a busy          sour customer relationships.               giving clients all the information
salon owner or a pharmacist. During          Further, a transformed Accounts        they need to pay invoices on time,
‘office hours’ they’re too busy doing    Receivable – built on a consumer-like      reducing days outstanding and orders
what they do best to follow up on        self-service portal – also enables the     on hold. Finally, it provides customers
the status of their accounts. The        automation of back office functions        with a digital experience, delivered
traditional manual approach to           that allows Credit Managers to focus       through the cloud, so they can
Accounts Receivable means invoices       on building relationships and driving      access the information whenever and
can slip through the cracks, putting     value through the business. In an era      wherever they need to. All this gives
them in arrears, and forcing their       where many enterprises are looking         your customers a significantly better
future orders to be placed on hold.      to offshore accounts roles, sacrificing    experience, one that builds loyalty.
    This frustrates all involved – the   customer service quality in a trade-            After all, if your clients like doing
client, the credit manager, the sales    off for fiscal savings, a re-imagined      business with you, they’ll do more
team – and results in hours of follow    Accounts Receivable platform               business with you.
ups that the client would rather use     enables Credit Managers to work                 Sticking to the old way of
servicing their customers, that the      more efficiently while simultaneously      managing Accounts Receivable —
credit manager would rather use          nurturing the relationships the            the same ideas and processes that
adding value to the business, and        business relies on for revenue and         have not changed for centuries —
that the sales team would rather use     cash flow.                                 means missing opportunities. This
finalising sales.                            Good luck nurturing anything with      department can be so much more.
    In practice, this means having       an accounts team based in another          It’s time for businesses in Australia to
software that enables you and your       country, thousands of kilometres           widen their perspectives and see the
customers to step back from the          away.                                      potential this change can bring.
time consuming and annoying old              But perhaps more important for              Accounts Receivable can be so
way of doing Accounts Receivable         a business in the long term is that        much more than ones and zeroes –
to one that streamlines the process      moving away from the old approach          with the right technology, it can also
and provides the analytics you need      builds customer loyalty. How? First        be hearts and minds.
for your business. By enabling clients   and foremost, it eliminates the
to pay invoices online, have accounts    hassle and uncertainty of the old
                                                                                    *Terry Eames MICM
direct-debited, and see all relevant     system where Credit Managers are           Director Sales and Partnerships,
account information online – with        constantly issuing copy invoices or        SurePayd
                                                                                    Ph: 0414 568 902
the ability send invoices via email,     chasing payment. It centralises all this   Email: terry.eames@surepayd.com
SMS or even directly into the client’s   work into one simple location, and         www.surepayd.com

                                                              December 2019  •  CREDIT MANAGEMENT IN AUSTRALIA              15
Credit Management

Australian SMEs
struggle in conditions
likened to the
global financial crisis
                                      Economic stats offer a telling            Global Financial Crisis. Court actions
By Patrick Coghlan*
                                      snapshot of Australia’s big businesses    (brought by creditors when debtors
                                      and industries, but it’s often small      default) have increased 8.8 per cent
                                      businesses – the backbone of our          year-on-year and payment defaults
                                      economy – that are forgotten.             are also up 13 percent year-on-year.
                                          As a result of our trying economic    This combination of adverse data
                                      climate, companies are struggling to      indicates the worst may be yet to
                                      get paid and will continue to fail. Our   come for small businesses across the
                                      Q3 Small Business Risk Report, which      entire country, as the state-specific
                                      collates data from 26 unique sources,     data suggests:
                                      including ASIC, ABR, AFSA, courts         z New South Wales: Court actions
                                      and debt collectors, paints a worrying        increased 63 percent over the last
                                      picture for the future of Australia’s         quarter
                                      SMEs. This is the data that’s being       z Queensland: Court actions
                                      neglected, so it’s more important             increased 25 percent over the last
                                      than ever that small businesses pay           quarter
                                      attention and strive to protect their     z Western Australia: Court actions
                                      cash flow.                                    increased 21 per cent over the last
                                          The latest Small Business Risk            quarter
                                      Review data suggests that the number      z Victoria: Court actions showed
                                      of Australian SME insolvencies has            a marginal decrease – down two
                                      increased 20 percent over the last            percent over the last quarter.
                                      quarter – up five percent year-on-year.       However, the decrease comes
                                                                                    after four consecutive quarters of
                                      Our economy is worsening,                     growth including a record number
                                      and no state is exempt                        of court actions recorded in Q2
                                      Administrative insolvencies are               2019.
                                      almost at a level reflective of the       All industries are feeling the pressure.

                                      “The latest Small Business Risk Review data suggests
                                      that the number of Australian SME insolvencies has
                                      increased 20 percent over the last quarter – up five
Patrick Coghlan                       percent year-on-year.”
16    CREDIT MANAGEMENT IN AUSTRALIA  •  December 2019
Credit Management

“The Australian economy                                           The national quantity of insolvencies
relies on small businesses,
which means the impact
                                             8000
                                                                                                                  YOY%:   5%
                                                           6604
of payment defaults and                      6000
                                                                       5393                                           5683
court actions is wide-                                                            4770
                                                                                              4217
                                                                                                           4770

reaching, affecting millions                 4000

of everyday workers. Small
                                             2000
businesses will struggle
to grow and make new                             0
investments, as debtors                                     Q2          Q3         Q4          Q1           Q2          Q3

pay more slowly (or not at                                 2018        2018       2018        2019         2019        2019

all) and suppliers push for
faster payment.”                                     Q3 percentage change in the number of court actions,
                                                                        by industry

                                                     40%

The construction industry’s growth
has significantly slowed, the property
market has turned, and brick-and-                                     21%
mortar retailers continue to struggle                                               15%              13%             12%
to meet the rise of ecommerce. Even
then, consumers are reluctant to
spend big in a bid to limit their credit
and save in preparation for the festive
                                             Construction   Professional,    Retail Manufacturing                   Wholesale
season.                                      		             Scientific and			                                        trade
                                             		           Technical Services
These are uncertain times
The Australian economy relies on
small businesses, which means the          result was a significant downturn in          lightly: the Christmas festive period
impact of payment defaults and             spend across B2B and B2C.                     could also be make-or-break for
court actions is wide-reaching,                                                          many. Thankfully, there’s no need to
affecting millions of everyday             Relief isn’t on the horizon – yet             go into the New Year blind-sided. A
workers. Small businesses will             We tend to look at court action               range of innovative preventative risk
struggle to grow and make new              figures as a ‘canary in a coal mine’;         analysis tools are available to help
investments, as debtors pay more           as the numbers increase – and                 businesses secure their cash flow
slowly (or not at all) and suppliers       businesses lose the certainty of              and navigate through these tricky
push for faster payment.                   being paid by debtors – so too,               economic times.
    Risk is integral to growth, but        do the numbers of insolvencies.
people and businesses operating in         Unfortunately, conditions are likely
2019 are understandably reluctant          to get worse for industries like
to take on risky customers. The            retail, construction, property or
Federal and NSW elections, in              manufacturing before they get                 *Patrick Coghlan MICM
particular, saw businesses enter a         better.                                       CEO
                                                                                         CreditorWatch
state of holding – refraining from             The detrimental impact on                 Ph: 1300 50 13 12
spending, hiring or investing. The         Australian SMEs should not be taken           www.creditorwatch.com.au

                                                                   December 2019  •  CREDIT MANAGEMENT IN AUSTRALIA              17
Consumer Credit

Keeping up with the
National Credit Code
– What’s new?
Increased ASIC powers, design and distribution obligations and a new
EDR scheme are all changes to the regulation of credit in Australia over the
past 12 months. There is great change in the consumer credit space post the
Banking Royal Commission.

By Andrea Beatty and Chelsea Payne*
                                      There have been a number of              product if ASIC is satisfied that
                                      significant updates in consumer          the financial product has resulted
                                      credit over the past 12 months,          in, will, or is likely to result in
                                      many of which were enacted as            significant detriment to retail clients
                                      a result of the Royal Commission         or consumers. For the purposes of
                                      into Misconduct in the Banking,          the product intervention power, a
                                      Superannuation and Financial             ‘financial product’ is defined to be
                                      Services Industry. This article          an ASIC Act financial product, which
                                      will provide you with a high-level       includes credit products.
                                      overview of the main changes to the          For the NCCP Act, the power
                                      National Consumer Credit Protection      applies to all products that may be
                                      Act 2009 (NCCP Act) to allow you         provided by a person in the course
                                      and your business to be up to date       of engaging in a credit activity or
                                      on changes.                              proposed credit activity, such as
                                                                               credit contracts, mortgages and
Andrea Beatty                         ASICs Product Intervention               consumer leases. Amendments to
                                      Power                                    the Corporations Act enable the
                                      The concept of a product                 Corporations Regulations or ASIC
                                      intervention power for ASIC was          to declare products to be ‘financial
                                      introduced by the Financial System       products’ for the purposes of
                                      Inquiry’s Final Report in December       the product intervention power.
                                      2014, as a tool of last resort or pre-   However, the amendments to
                                      emptive measure where there is           the NCCP Act do not contain an
                                      a risk of significant detriment to a     equivalent provision.
                                      class of consumers. The Treasury             ASIC is required to consult with
                                      Laws Amendment (Design and               affected persons prior to making the
                                      Distribution Obligations and Product     product intervention order, which
                                      Intervention Powers) Bill came into      ASIC has been doing by way of
                                      force on 5 April 2019.                   releasing consultation papers with
                                          From 6 April 2019, ASIC has the      draft legislative instruments.
                                      power to make orders requiring a             On 9 July 2019, ASIC released
                                      person to not engage in specified        Consultation Paper 316 (CP 316)
Chelsea Payne                         conduct in relation to a financial       which outlines their proposal to use

18    CREDIT MANAGEMENT IN AUSTRALIA  •  December 2019
Consumer Credit

                                                                                      “For the NCCP Act, the
                                                                                      power applies to all
                                                                                      products that may be
                                                                                      provided by a person in
                                                                                      the course of engaging
                                                                                      in a credit activity or
                                                                                      proposed credit activity,
                                                                                      such as credit contracts,
                                                                                      mortgages and consumer
                                                                                      leases.”

                                                                                      prohibit issuers of CFDs providing
                                                                                      certain inducements to retail clients
                                                                                      to open a CFD trading account or
                                                                                      trade in CFDs with the issuer.
                                                                                          On 1 October 2019, ASIC released
                                                                                      Consultation Paper 324 (CP 324)
                                                                                      which outlines their third proposed
                                                                                      use of the product intervention
                                                                                      power in relation to add-on
                                                                                      financial products sold by caryard
                                                                                      intermediaries. The proposed draft
                                                                                      legislative instrument intends to
                                                                                      introduce a deferred sales model, as
                                                                                      well as a number of other additional
                                                                                      obligations including an online
                                                                                      consumer roadmap.

                                                                                      Design and Distribution
                                                                                      Obligations
their product intervention power for        regulating is not in itself a financial   The new design and distribution
the first time to address the significant   product under the ASIC Act, the           obligations require offerors (issuers
consumer detriment arising from             case is scheduled for a hearing on 30     and certain sellers) of financial
some short term lending models. On          March 2020.                               products intended for retail clients
12 September 2019, ASIC registered              On 22 August 2019, ASIC released      to consider the intended clients of
a legislative instrument prohibiting        Consultation Paper 322 (CP 322)           their products, design products to
credit providers and associates from        which outlines their second proposed      be appropriate for their intended
providing short term credit and             use of the product intervention           clients and to take steps to ensure
charging for additional or collateral       power in relation to over-the-counter     that products are not offered to
services.                                   (OTC) binary options and Contracts        persons outside their target market.
    This legislative instrument is          for Difference (CFDs). The proposed           The obligations apply to financial
currently being challenged in the           draft legislative instruments will ban    products that are offered under a
Federal Court by Cigno Pty Ltd, one         the issue of OTC binary options to        disclosure document or Product
of the two businesses targeted by           retail clients, prohibit the issue of     Disclosure Statement, or which are
ASIC in the development of the order.       CFDs to retail clients that do not        issued to retail clients. As with the
Cigno argues that the model ASIC is         meet prescribed conditions and            product intervention power, the ➤

                                                                 December 2019  •  CREDIT MANAGEMENT IN AUSTRALIA          19
Consumer Credit

“If ASIC is satisfied that a design and distribution                                received 73,272 complaints, a
                                                                                    significant increase on the 55,000

obligation has been contravened, it may order a                                     complaints estimated and the number
                                                                                    of complaints received from the
regulated person to not engage in specified conduct                                 former EDR schemes in the previous

in relation to retail clients. However, prior to making                             year.
                                                                                        AFCA’s powers are similar to those

such an order, ASIC must hold a hearing and allow any                               under the previous schemes. However,
                                                                                    there are a number of differences.
interested person to make submissions...”                                           AFCA has an increased monetary
                                                                                    limit of $1 million and a compensation
                                                                                    cap of $500,000 for most non-
design and distribution obligations       financial situation and needs of the      superannuation disputes. There are
apply to ASIC Act financial               client. Although this obligation is       no monetary limits and compensation
products, meaning they also apply         phrased as if an offeror identifies a     caps for disputes about whether a
to credit facilities.                     target market given particular product    guarantee should be set aside where
    The objective of the new              specifications, in practice offerors      it has been supported by a mortgage
obligations is to assist consumers to     will need to identify their target        or other security over the guarantor’s
obtain appropriate financial products     retail clients at the outset and then     primary place of residence. These
by requiring issuers to consider their    design the financial product to be        increased monetary limits have
target market in the design, market       appropriate to those clients.             contributed to the $185 million in
and distribution of financial products.       If ASIC is satisfied that a design    compensation awarded to consumers
    The key obligations for regulated     and distribution obligation has been      in the first 12 months of operations.
persons are:                              contravened, it may order a regulated         AFCA has also relaxed the
z for financial product offerors,         person to not engage in specified         definition of small business, so that
    to prepare a ‘target market           conduct in relation to retail clients.    businesses with fewer than 100
    determination’ in relation to a       However, prior to making such an          employees at the time of the act or
    product, which identifies the         order, ASIC must hold a hearing and       omission by the financial firm that
    class of persons the product is       allow any interested person to make       gave rise to the complaint can access
    directed towards, limitations on      submissions (unless any delay in          AFCA. Although small business
    the product’s distribution and        making the order would be prejudicial     claims will not involve NCC-regulated
    conditions requiring a review of      to the public interest, in which case     credit, credit providers and credit
    the target market determination;      ASIC may make a 21 day interim            assistance providers should be aware
z to not engage in any retail             order).                                   of their obligations towards small
    product distribution activity                                                   businesses. In its first twelve months,
    unless and until a target market      AFCA                                      AFCA received 3,869 complaints from
    determination has been made;          The Australian Financial Complaints       small businesses, primarily relating
z to take reasonable steps to             Authority (AFCA) began operations         to misleading product or service
    ensure that a financial product       as the sole financial services external   information.
    is distributed consistently with      dispute resolution (EDR) scheme on            Similar to the previous EDR
    its target market determination;      1 November 2018, replacing the Credit     schemes, there is no clear right to
    and                                   and Investments Ombudsman (CIO),          appeal non-superannuation related
z to notify ASIC upon becoming            Financial Ombudsman Service (FOS)         AFCA determinations. Although
    aware of significant dealings         and the Superannuation Complaints         appeal rights have not changed since
    in a financial product that are       Tribunal (SCT).                           the previous scheme, a number of
    inconsistent with the target market       In its first 12 months, AFCA          issues are raised. Unlike the previous
    determination.

The target market determination           “In its first 12 months, AFCA received 73,272 complaints,
must be made so that if the product
is issued or sold to a retail client in   a significant increase on the 55,000 complaints estimated
accordance with the target market
determination, the product is
                                          and the number of complaints received from the former
consistent with the likely objectives,    EDR schemes in the previous year.”
20     CREDIT MANAGEMENT IN AUSTRALIA  •  December 2019
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