ATE is back! 18 February 2021 - Queensland, Australia

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                                 18 February 2021

                              ATE is back!

Australia’s largest tourism trade event, the Australian Tourism Exchange, will be
staged in 2021 under a new format. ATE Live will be held in-person at the ICC Sydney
from 6-9 June 2021, immediately followed by ATE Online from 10-17 June.

The live event will be open to international buyers (based in Australia, or who are
permitted to travel to Australia), domestic buyers and frontline travel sellers; while the

online event will be for international buyers who are unable to travel here. There will be
substantial changes to the layout and format of the live event.

Applications are open now until 19 March for Australian sellers, who are able to apply
to attend one or both events.

                                     APPLY NOW

Good To Go marketing burst in Sydney
Sydneysiders are being reminded that they are Good To Go to Queensland, with high-
profile out-of-home advertising in place, including this large format example at a
Sydney Westfield Shopping Centre. As well as out-of-home, the campaign is live on TV,
radio and social media advertising as it rolls out out across the State.

The significant burst of Good To Go advertising in Queensland’s largest domestic
visitor market has been running since borders re-opened to Greater Sydney. The aim of
the activity is to inspire consumers planning their next holiday and convert them to
Queensland, now that school is back and Christmas is over.

Advertising also continues across other states (with Victoria currently paused), as well
as throughout Queensland.

GET INVOLVED

BIG4 partnership with TEQ
A retail partnership between TEQ and BIG4 has recently concluded, both exceeding
room night targets by over 22 per cent and booking targets by 15 per cent. Pleasingly,
the results exceeded pre-COVID bookings when compared to the same booking period
last year. This partnership forms part of TEQ’s strategy to capitalise on the on-going
demand for self-drive holidays as well as an attempt to increase a longer length of stay.
The partnership with BIG4 is one of many retail partnerships TEQ has in the market,
with several more scheduled between now and June, all aiming to drive bookings to
Queensland operators.

                                             New content you can
                                             share
                                             Inspire your fans and followers to lock in
                                             their next Queensland break during this
                                             traditionally busy period of travel
                                             planning and booking. You can share
                                             these links to TEQ’s content, or take
                                             inspiration to create your own. If you do
                                             create your own, don't forget to tag

#thisisqueensland to give us permission
to share!

    'Queensland Drives: Overlanders Way'
    - a short video highlighting why this
    Townsville to Outback Queensland
    road trip should be on everyone's
    bucket list.
    'Experience Queensland nature
    through an Indigenous lens'.
    'Noosa Eat & Drink Festival' - a
    highlight reel of the must-do culinary
    event on Queensland's Sunshine Coast.

Resource: 10 marketing
trends to watch in 2021
From a greater focus on digital
advertising, online events and
eCommerce, the changes marketing
teams had to make last year to
accommodate shifting consumer
behaviour serve as signals for how
marketing will continue evolving in 2021.

Meltwater has developed a '10 Marketing
Trends to Watch in 2021' guide which
explores the top 10 emerging trends and
how you can prepare for them.

   READ MORE

COVID-19 latest
Current travel restrictions:

Restrictions are in place for visitors from Victoria and New Zealand, while travel to
Queensland from all other Australian states is unrestricted.

All visitors who have been in Victoria in the last 14 days need to complete a border
declaration for their arrival into Queensland. 'Greater Melbourne' (36 LGAs) is a
declared hotspot for at least 14 days from 1:00am AEST Saturday 13 February 2021. If
visitors have arrived from/been in Greater Melbourne in the last two weeks, there is
some formal public health advice they should follow. All details here.

The New Zealand Safe Travel zone is currently suspended. Any arrivals from New
Zealand will need to enter hotel quarantine during this time.

Queensland Health is also asking anyone in Queensland who has been in New South
Wales since 2 February 2021 to monitor their health and if they have any symptoms,
they should have a COVID-19 test and isolate until they have a result. They should also
check Victorian and NSW exposure sites and alerts and be tested if they have been at
any of these venues. Details here.

Advice for tourism operators in responding to COVID-19

Any public health posters previously provided for tourism operators are no longer
necessary to display. Check the requirements for tourism operators in responding to
COVID-19 outbreaks here.

OPERATE SAFELY

Business opportunities

ATE21: Australian seller applications open until 19 March

ATE Live: 6 – 9 June 2021, Sydney

ATE Online: 10-17 June, virtual

The Australian Tourism Exchange will be staged in June 2021 under a new format. ATE
Live will be held in-person at the ICC Sydney, immediately followed by ATE Online.
The live event will be open to international buyers (based in Australia, or who are
permitted to travel to Australia), domestic buyers and frontline travel sellers; while the
online event will be for international buyers who are unable to travel here.

Regenerative tourism x design

Starts Tuesday 23 February 2021, virtual

A 10-week course focused on how to use design thinking to facilitate regenerative,
inclusive and transformational change in tourism.

Virtual information sessions – Chat2 Concierge service

10:00am – 10:30am AEST, Thursday 25 February 2021

11:00am – 11:30am AEST, Friday 26 February 2021

Tourism businesses can access this concierge service, supported by Advance
Queensland, for two months at no charge, specifically developed to empower tourism
and hospitality businesses to recover quickly from COVID-19. Chat2 provides live chat
on tourism websites with a difference. Their Concierge service is staffed by a team of
real people who are customer engagement professionals that use their custom-designed
software and a knowledge base to answer many of the common enquiries website
visitors have and guide them to book or buy online.

International Women’s Day Lunch – hosted by Women in Tourism
(Australia)

12:00pm – 2:30pm AEST, Friday 5 March 2021, Brisbane

Celebrate International Women’s Day with a lunch event hosted by Women in Tourism
(Australia). A panel of three inspiring speakers will discuss career changes, career
resilience and ways to adapt and evolve work life.

Study tourism and travel management

The University of Queensland’s Tourism and Travel Management MOOC (Massive
Open Online course) has reopened for enrolment. The course was developed across
Queensland, in partnership with TEQ, and shares fundamental knowledge including
risk and crisis management, technology and innovation. The course is free to complete,
or learners can pay a fee to add a verified certificate.

Grant opportunity – National Foundation for Australia-China Relations
2021-22

The foundation will provide grants to develop, promote and strengthen understanding
and engagement between Australia and China, including business and community
stakeholders, in support of Australia’s national interests.

                               MORE OPPORTUNITIES

Quick snippets

TEQ’s six-month (January – June 2021) domestic marketing strategy outlines our
marketing goals and priorities, and the plan for campaign activity in Queensland and

other states. The plan remains fluid and will be responsive to any changing public
   health or border restrictions. Watch | Read

   Tourism Australia has launched an ‘Event Here This Year’ campaign to support the
   recovery of Australia’s business events industry.

   Applications close next week for QTIC’s new ‘Top Tourism Town’ Award
   program which recognises Queensland’s diverse and outstanding regional destinations.

   The White on Whitehaven long lunch event has sold out in 28 hours leading to the
   announcement of a second event to meet demand.

    Please ensure industry.news@corp.e.queensland.com is on your ‘safe’ list to ensure you continue to receive our updates.

                             Feedback on Eye on Q is welcomed at industry.news@queensland.com.

                            TEQ is working towards becoming a White Ribbon Accredited Workplace.

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