Azadi ka Amrit Mahotsav - Proposed activities for Amrit Mahotsav on behalf of WCD 11.08.2021 - Ministry of Women & Child ...
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Azadi ka Amrit
Mahotsav
Proposed activities for Amrit Mahotsav on behalf of WCD
11.08.2021
Table of S. No. Index Slide Number
contents 01 Background 3
02 WCD’s Broad role and central 4
themes for proposed activities
03 Iconic Events by MWCD 5
04 Proposed Activities 6- 10
05 Recurring Activities by MWCD 11
06 Proposed Activities on Social 12-14
Media
Amrit Mahotsav
Background • A Government of India initiative to celebrate and
commemorate 75 years of India and its glorious history,
people, culture and achievements.
• It is dedicated to the people of India for their contribution
in India’s evolutionary journey and their power and
potential to achieve India 2.0, fueled by the spirit of
Atmanirbhar Bharat.
• It is an embodiment of all that is progressive about India’s
socio-cultural, political and economic identity.
• It commenced on 12th March 2021 which started a 75-
week countdown to our 75th anniversary of Independence
Source: amritmahotsav.nic.in
and will end post a year on 15th August 2023.
• The broad mandate of the Ministry is to work towards
ensuring holistic development of women and children.
WCD’s Broad
role and • To commemorate the monumental occasion of India’s 75
central themes years’ independence, MoWCD plans to host a set of
activities and events which align with the larger vision of
for proposed the Ministry.
activities
• The events will focus on themes such as:
Health & Well-being
Women empowerment
Women and child protection and safety
Child Rights
Gender sensitization
• MoWCD recognizes that women and children are key
contributors to creating Atmanirbhar Bharat.
1. The Ministry of WCD is setting up 21 research chairs by
UGC and Department of Biotechnology to commemorate
Iconic Event by the prolific Indian women of their respective field of work
the Ministry of and to promote education among women through
WCD scholarships for higher education, such as:
Scientists
Administrators
Artists
Social Reformers
2. Launch of POSHAN Maah under Mission POSHAN 2.0 by
the Honb’l Minister of WCD, at Kevadia, Gujarat shall
include the campaign for fortified rice and millets for
improving nutrition level and control of Anemia.August: Walking down the path of freedom
Date of Day of Proposed Activities Responsibility
Celebration Celebration
Aug-15 Independence Registration on Rashtriyagaan.in. All personnel's working in the
Day Mandatory for AWW, AWH and WCD ministry staff in all affiliated ministry/all institutions/
institutions and autonomous bodies such as (Child Care Autonomous bodies of the
Institutions (CCI’s), Mahila Shakti Kendra, One Stop Centers (OCS), ministry registration to be
etc. completed before 15th August
2021
Aug-29 National Sports District Level: Celebration of National Sports day by conducting DM, DPO, CDPO, District
Day sports/athletic competitions at District Level. The event will be Probation Officer, District Sports
organised in a local district stadium and the winner will get prizes Officer, Nehru Yuva Kendra,
and a chance to try out for state and national camps. Special Adolescent Girl Scheme
Aug- 31 Announcement National Conference on the roll out of POSHAN Maah by the Ministry of WCD
for roll out of Honb’l Minister of WCD at Kevadia, Gujarat. POSHAN
POSHAN Maah
Launch of POSHAN Maah shall include the campaign for
fortified rice and millets for improving nutrition level and
control of Anemia. These activities to be carried out through
webinars and workshop from National, State levels all the way
to Anganwadi level.September: Expanding our mind
Date of Day of Proposed activities Responsibility
Celebration celebration
Sep-05 Teacher's Day Village Level: Setting up of Community Library in Aanganwadi Centers (AWC’s) AWCs, NIC
National Level: Integration of Free online courses/library/E-Learning available
across schemes on WCD website.
Sep-08 International District Level: Pop up camps for Women led Micro, Small and Medium WCD
Literacy Day Enterprise (MSME)/Awareness on digital literacy/ financial inclusion;
Village level: Competition for women above 50: Tales from Golden Jubilees:
Stories and life experiences Read a storybook competition National level:
Showcasing growth in girls' school enrolment, school performance, graduates
Sep-28 International Right Pop up camps for scheme awareness/ quiz contest in local languages on WCD
to Know Day freedom movement, on 75 years of independent India, and Department
schemesOctober: Building Blocks of Society
Date of Day of Proposed activities Responsibility
Celebration celebration
Oct-02 International Day of Inter Mahila Shakti Kendra competition with games/cultural competition around the themes of safety and Mahila Shakti Kendra
Non-Violence women's rights (for volunteer/staff/social workers capacity building)
Oct-15 International Day of Talent Competition for Victims in Mahila Shakti Kendra/Ujjwala Homes. Mahila Shakti Kendra/
the Girl Ujjawala Homes
NCPCR organized workshop on Illegal Human Trafficking. NCPCR
Beti Bachao Beti
Village level: Kanya Poojan: Of Girl children below the age of 5 years
Padhao
Celebrating the birth of a girl child: Tree plantation on the birth of a girl + money in a bank account available to
the girl on completion of 12th standard (through govt schemes and family donation)
State / National level: TV and Radio stories: Celebrating community actions (eg, Piplantri village in Rajasthan)
Oct-21 International Day of Chai pe Charcha: Group discussion of Aanganwadi Centers (AWC’s) with each other from different parts of India. Ek Bharat Shreshta
Rural Women Bharat
State / National level: Desh ki Nari: Women driving social / environmental reformation
Webinar and talk show on private participation for promoting women empowerment. Such as innovative practices
in the private sector for women employment in India.
Village level: Pledges/ rallies by men / sarpanches: 'My Village, A safe village'. Slogans promoting women's safety. ICDS
'X lakh men march for women's safety’
National level: TV and Radio stories: Communities taking steps to prevent violence and empower women (Eg,
Badaghar-Babe-Wayil, "The dowry free village of Kashmir”)
Regional Foods National Recipe competition: Each participant under each Aanganwadi Center (AWC) will be given 3 ingredients POSHAN Panchayat
Day to take home and create a recipe with it, can be online alsoNovember: Agents of change
Date of Day of celebration Proposed activities Responsibility
Celebration
Nov 02 Ayurveda Day State / National level: TV show / radio jingles: India brings...12 tips for 12 months of healthy living. Poshan Abhiyaan
Control of anemia and malnutrition through AYUSH remedies- webinars/workshops AYUSH
Nov-14 Children's Day Competition organized for students on themes of child protection, nutrition, health & hygiene, etc. Prize ICDS, Kishori Kanya Yojana,
distribution, scholarships for winning students. Juvenile Justice Act, Poshan
Abhiyaan etc
Child Care Institutions (CCIs): Beautiful and welcoming CCIs: Wall Painting by children with support of local artists
in local art forms (while ensuring child safety and security)
Intra- and inter-CCI competitions in arts and sports: To be followed by an online exhibition
State / National level: National Nutrition / Child Rights / Gender Equality Olympiad
Nov 19 Women State / National level: TV and radio shows: Grassroot level women entrepreneurs WCD
Entrepreneurship Day
Nov 14th - Child Rights Week 1) Empowering children: Legal workshops for children in child-friendly languages to be conducted ICDS, Kishori Kanya Yojana,
20th throughout the year to make them aware of their rights; street plays on important issues like child Juvenile Justice Act, Poshan
marriage/Protection of Child from Sexual Offences (POCSO)/Abuse/child Labour- Workshop organized by Abhiyaan etc.
NIPCCD with Beti Bachao Beti Padhao
2) Awareness Campaign for adoption and its guidelines in urban areas NIPCCD- Beti Bachao Beti
3) Special activities for Child Care Institutions (CCI’s) Padhao
4) Engaging with children and listening to their voices (virtual conferences) on issues such as violence,
climate change, historical events, etc.
5) Special events for COVID orphaned children; distribution of gifts; volunteers to spend time with them
doing their favourite activities.
Nov 25th - International Day to 16 Days of Activism Against Gender-Based Violence One Stop Centers, Mahila
Dec 10th End Violence Against District level: Beautiful and welcoming One Stop Centers (OSCs), Mahila Shakti Kendras and other institutes: Shakti Kendras
Women Wall Paintings by residents with support of local artists in local art forms
National level: Mein hoon Mazboot: Women in non-traditional careers (e.g, uniform and administrative
services)December: Strong Independent Women
Date of Celebration Day of celebration Proposed activities Responsibility
Nov 25th - Dec 10th International Human 16 Days of Activism Against Gender-Based Violence concludes on the All Bureaus specially One
Rights Day International Human Rights Day. Stop Centers, Mahila Shakti
Kendras,NCW
Dec-9 Sexual Harassment at National Level: 1-2 hours of workshop for all Central/State Government offices HODs/DM/CDPO/District
Workplace of Women with participation of all employees on POSH Probation Officer
(Prevention and ) Act
was passed in 2013
Dec-26 The Protection of 1) Online self-defense classes for married women National Commission for
Women from 2) Awareness campaign on the rights of married women. Women
Domestic Violence 3) National Commission for Women workshop on Domestic Violence
Act was passed.
Poshan Panchayat Cultural presentation with social message to be presented by each Poshan Poshan Abhiyaan
panchayatRecurring Activities by WCD
Frequency Activity Name Proposed Activities Responsibility
Annually (March) POSHAN Pakhwada Activities conducted as prescribed under the Ministry of WCD
Annually POSHAN Maah Activities conducted as prescribed under the Ministry of WCD
(September)
Annually (Nov-8) Hausla Festival Activities conducted as prescribed under the Ministry of WCD
Monthly Mahila Chaupal Grievance redressal for women at district level to be organized by the Nodal Officer in each district. District Magistrate
Monthly God Bharayi & Ann Prashan Where expectant and new mothers can get support and information on early childhood development, parenting ICDS
Camps and child-care.
God Bharayi- for all pregnant women
Ann Prashan- for all infants above 6 months who are starting solid food intake can receive food packages under
SNP
Quarterly Workshops for Child-care Quarterly workshops to be conducted on various themes of child-care such as, ECCE, Primary education, NIPCCD, NCPCR,
vocational studies, sports, health and hygiene. NCW
All year round Web Portal Creating and maintaining a portal within the WCD website for people to submit short videos and photographs of NIC
participating in various activities under the Amrit Mahotsav. To be used to showcase at state and national level.Proposed Activities on Social Media
Date of Celebration Day of Celebration Proposed Activities Social Media Platforms
1 Jan 1848 Savitribai Phule started our first girls' school in Pune. Post FB, IG, Twitter
19 Jan 1966 Post FB, IG, Twitter
Indira Gandhi became India's first woman prime minister.
26 Jan 1950 Universal suffrage rights were granted to all Indians above the Post FB, IG, Twitter
age of 21.
1 Feb 2016 Women recognized as ‘Karta’ Post FB, IG, Twitter
6 Feb International Day of Zero Tolerance to Female Genital Post FB, IG, Twitter
Mutilation
14 Feb One Billion Rising Online self defense FB, IG, Twitter
class
4 March World Day of the Fight Against Sexual Exploitation Post FB, IG, Twitter
11 March 1983 Online Competition for FB, IG, Twitter
Bhanu Athaiya became the first Indian woman to win an Academy designing a dress.
Award. Winner gets a prize
Post FB, IG, Twitter
15 April 2015 The Supreme Court of India recognized a third gender that is
neither male nor female, and as a class entitled to reservation in
education and jobs.Proposed Activities on Social Media
Date of Celebration Day of Celebration Proposed Activities Social Media Platforms
May-16 International Day of Living Together in Peace FB, IG, Twitter
Post
May-24 International Women's Day for Peace and Disarmament FB, IG, Twitter
Post
May-28 World Nutrition Day FB, IG, Twitter
Post
May-28 World Menstrual Hygiene Day FB, IG, Twitter
Post
May-31 World No Tobacco Day. World Health Organization. Since 1987 FB, IG, Twitter
Post
July-24 Pratibha Patil took office as India’s first woman president. FB, IG, Twitter
Post
Aug- 1st to 7th Breastfeeding Week FB, IG, Twitter
Post
Sep- 10 World Suicide Prevention Day FB, IG, Twitter
Post
Sep-15 United Nations International Day of Democracy Post FB, IG, Twitter
Sep-21 Priya Jhingan became the first woman to join the Indian army. Post FB, IG, Twitter
Sep-26 World Contraception Day FB, IG, Twitter
PostProposed Activities on Social Media
Date of Celebration Day of Celebration Proposed Activities Social Media Platforms
Oct-05 International Day of No Prostitution Post FB, IG, Twitter
Justice Fathima M. Beevi became the first female judge Awareness Campaign on
Oct-06 FB, IG, Twitter
appointed to the Supreme Court. the rights of Women
Oct-10 World Mental Health Day Post FB, IG, Twitter
Oct- 17 International Day for the Eradication of Poverty Post FB, IG, Twitter
Nov-07 Infant Protection Day Post FB, IG, Twitter
Nov-14 Children's Day Post FB, IG, Twitter
Nov-20 World Children's Day Post FB, IG, Twitter
Nov-25 International Day to End Violence Against Women Post FB, IG, Twitter
Nov 25 - Dec 10 16 Days of Activism Against Gender-Based Violence Post FB, IG, Twitter
Dec-01 AIDS Day Post FB, IG, Twitter
Dec-04 Sati was banned in 1829 Post FB, IG, Twitter
Dec-10 UN Human Rights Day Post FB, IG, Twitter
The Protection of Women from Domestic Violence Act was FB, IG, Twitter
Dec-26 Post
passed.Thank you
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