Bachelor of arts Degree courses - Start your international career
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page 2/3 content content overview of bachelor‘s programmes 04 CBS mission 06 Programme portfolio 07 ten good reasons for studying at CBS 09 bachelor degree course International Business 14 specialisation options 18 bachelor degree course International Culture and Management 24 specialisation options 28 bachelor degree course International tourism management 34 bachelor degree course international Media Management 38 bachelor degree course Business Psychology 42 bachelor degree course Wirtschaftspsychologie 42 bachelor degree course General Management 48 specialisation options 52 master of arts degree courses 58 Parnter universities 60 Service 62 internationality 64 statements 66 Student initiatives 68 location cologne 73 consultation opportunities 76 how to find us 77
Bachelor’s Programmes English-language degree courses Bachelor of arts Bachelor of arts Bachelor of arts 6 Semesters 6 Semesters 6 Semesters INTErnational INTErnational CULTURE INTErnational tourism Business > p. 14 and MANAGEMENT > p. 24 management > p. 34 specialisations: specialisations: This degree course provides general Financial Management Arts and Cultural Management business management knowhow with the International Trade Cross Cultural Management special skills required by all tourism Human Resource Management East Asia Management fields, from hotel management to event Management Consulting Emerging Markets and management and aviation management. International Cooperation It provides superb preparation for the Marketing Management European Management demands of the tourism industry today. German-language degree course Bachelor of arts Bachelor of arts 6 Semesters 6 Semesters Wirtschafts- GENERAL psychologie > > p. S.42 36 MANAGEMENT > p. 48 This degree programme combines eco- specialisations: nomic studies with lectures on topics Finanzmanagement from psychology. It covers all areas of Internationales Management business in which business psychologists Marketingmanagement work. Supply Chain Management Unternehmensführung und Personalmanagement Wirtschaftspsychologie
page 4/5 Overview of Bachelor’s Programmes Bachelor of arts Bachelor of arts 6 Semesters 6 Semesters international Media Business management > p. 38 Psychology > p. 42 Graduates from the degree course in In- This degree programme combines eco- ternational Media Management are quali- nomic studies with lectures on topics fied to take top-level positions in the me- from psychology. It covers all areas of dia industry. The curriculum is divided business in which business psycholo- into three main subject areas: strategic gists work. online research and management; online media marketing and communication; and cross-media production and imple- mentation. A Degree Programme Taught in English? Almost all our bachelor’s programmes are taught in English. More information on the English prep courses can be found on But don’t let this faze you. Completing a degree in English is our homepage. Those who want foreign language skills but not as hard as it might sound. And for those who still have mis- who don’t want to take part in an English-language program givings, CBS offers intense English-language prep courses. should consider the degree courses General Management and They are open both to new students and to potential applicants Business Psychology, which include courses in English and who have yet to seek admission. The prep courses conclude other foreign languages as part of the curriculum. with a final exam. All participants receive a certificate after completing a class. In addition to English-language skills, the courses give participants a chance to experience the campus and get to know the university.
CBS mission traditional and contemporary The Cologne Business School (CBS) is part of the oldest network HAVING FUN STUDYING of private schools and universities in Germany, whose common The atmosphere at CBS is pleasant and motivating. A compre- goal it is to provide students better options for career entry and hensive service guarantees that students can fully concentrate on promotion in interesting occupations. CBS combines more than their studies. It is important for us that the college not be percei- one-hundred years of methodically didactic experience with fu- ved simply as an anonymous learning factory. The result is new ture-oriented, scientific courses of study. student initiatives always popping up, which positively affects the climate at CBS. LEADING IN INNOVATION As a pioneer, CBS implemented bachelor degree study programs ACCREDITATION AND RECOGNITION in Germany almost ten years before the „Bologna Process“. It CBS is a state-recognized university. The high quality is guaran- was our ambition from the very beginning to adopt the Anglo-Sa- teed by the fact that the content, topicality and studiability for all xon coined Bachelor know-how into teaching through internatio- majors are regularly checked by the tri-national accreditation nal partner universities. What’s more, the first FIBAA accreditati- agency, FIBAA (Foundation for International Business Administ- on that took place in Germany in 1998 rated CBS with very positi- ration Accreditation). Under the authority of the Scientific Council ve results. of the Federal Republic of Germany, this independent organizati- on scrutinizes all study programs at CBS. And so, our qualifica- tions entitle us to the same privileges as those held by state uni- versities. Prof. Dr. habil. Elisabeth Fröhlich President of CBS „Because of our close contact with the market, we are familiar with the requirements companies have of graduates. Our study programs are consistently aligned with these demands. In this way we prepare our students for the global challenges that lie ahead in their careers and provide them with a high probability of securing employment after gra- duating.“
page 6/7 CBS mission / programme portfolio Programme Portfolio Cologne Business School offers a wide-ranging educational The goal of the MBA programme is to prepare students with programme – five bachelor’s degree courses and eight previous work experience for top-level management posi- master’s degree courses. Almost all courses are taught in tions. In addition, CBS regularly offers challenging certifica- English. tion programmes for advanced employee training. The bachelor’s programme runs three years and allows students to select from a variety of concentrations. Gradua- tes can either enter the workforce or apply for a master’s degree course. BACHELOR MASTER CBS master’s programme includes MBAs (Master of Busi- Duration: 2 years ness Administration) and EMBAs (Executive Master of Busi- ness Administration). MBA applicants must have one year of Employment MBA work experience; EMBA applicants, five years. after one year Duration: 1-2,5 years EMBA Duration: 3-4 years after five years Duration: 2 years part-time bachelor of arts Master of arts degree courses degree courses internationales Management international business > P. 58 International Business international culture And management > P. 58 specialisation: Strategic Management International tourism management > P. 58 INTernational media and entertainment Mgmt. > P. 58 General management > P. 58
page 8/9 ten good reasons Why should I study at CBS … TEN good reasons for studying at CBS ONE international THREE Fact-based and compact CBS campus brings together students and instructors from all No other institution for higher learning in Germany has more ex- over the world. Plus, CBS students can study abroad for a se- perience with the bachelor’s system. All that experience has al- mester at one of the many distinguished CBS partner univer- lowed it to design a rigorous curriculum that gives students all sities and can even combine it with an internship. Our curricu- the skills they need in only three years. The curriculum includes la equip students with knowledge and experiences global foreign language training, personal skills coaching and experi- companies expect. Students improve their foreign language ence abroad. skills, receive valuable information about different business cultures and mentalities and learn practical tips on business etiquette abroad. FOUR personal Skills In the work world, success is measured not only by knowledge but also by confidence. That is why CBS focuses on rhetoric TWO Practical and presentation techniques as part of its Skills Development The practical purpose of CBS programme manifests itself in a Programme. Students also take part in business games that number of ways. Professors and staff at Career Services instil leadership and decision-making skills and receive inter- maintain close ties to well-known companies in a variety of cultural coaching to gain the confidence they need to speak sectors in Germany and abroad. Special workshops give stu- publically anywhere in the world. dents the chance to develop solutions for real case studies from the business world. Representatives from outstanding companies appear regularly on campus to talk about career options and the latest industry developments. Finally, students must complete an internship as part of the curriculum and of- ten work closely with companies when writing their bachelor’s thesis. CBS offers students an excellent platform for finding jobs at interesting companies in Germany and abroad.
TEN good reasons for studying at CBS FIVE State-of-the-art technology eight Accredited Campus-wide WLAN access, electrical sockets at every audito- All degree courses regularly receive external quality control re- rium seat, PC workstations and mobile beamers – all the ame- viewing structure, contents and workload manageability. The in- nities of a modern campus can be found at CBS. Students also ternational accreditation agency FIBAA has praised CBS for its benefit from comprehensive IT support and other services, close ties to the business sector and its practical purpose. such as timely text messages should courses or rooms change at the last minute. nine Officially recognised degrees All degree courses regularly receive external quality control re- Six Excellent Services viewing structure, contents and workload manageability. The in- At CBS, students are the focus. Professional and friendly staff ternational accreditation agency FIBAA has praised CBS for its in the Admissions Office, the Students Office, the International close ties to the business sector and its practical purpose. Office, the Examination Office, Career Services, Library and IT support help students with all their needs – applications, courses, exams, study abroad, internships, job search as ten Building career bridges well media and IT. From the very first semester, students have the possibility of con- sulting with advisors at Career Services – about internships, ca- reer coaching or whatever affects their future. We also help stu- Seven University certificates dents improve their applications for positions in Germany and ab- For applicants on the job market, it is more important than road and provide general job search training. Many CBS students ever before to demonstrate special skills that set them apart. get to know their future employers while they are still enrolled. For this reason CBS curricula contain special training courses in SPSS and SAP software applications, which global compa- nies increasingly rely on today.
page 10/11 ten good reasons
At a Glance … start your international career bachelor of arts master of arts International business p. 14 international business P. 58 international culture And management p. 24 international culture And management P. 58 International tourism management p. 34 international tourism management P. 58 International Media management p. 38 international media and entertainment MGMT. P. 58 business psychology p. 42 General management P. 58 wirtschaftspsychologie p. 42 GENERAL management p. 48
Page 12/13 CBS Degree Courses cbs degree courses The Bachelor of Arts is an internationally recognized degree Students should take some time and think about which degree and an important qualification for applicants on the job mar- course fits them best. They should also look at the electives ket. All bachelor’s degree courses at CBS comprise 180 cre- and determine which ones most interest them. Before students dits and are certified by ECTS (the European Credit and Accu- decide on a combination, we recommend making an appoint- mulation Transfer System). Graduates are eligible to apply for ment with our academic advisers to discuss course schedules. a master’s degree programme. Students should select bachelor courses based on their objec- tives after they graduate. For instance, if students want to apply CBS degree courses are designed with a modulear structure for a master’s in finance-related fields, they need to have suf- as per the newest accreditation guidelines. This allows diffe- ficient credits in math and analysis. A meeting with an acade- rent course-based credits to be assessed at the modulee level. mic advisor can ensure students a well-planned career path. In addition to solid economic training, foreign language cour- ses and a mandatory internship, most curricula involve an in- A degree from Cologne Business School – a great start for a tegrated semester of study abroad and individual specialisa- successful career. tions. In particular, students are trained in the personal skills sought after by global companies.
Bachelor of arts International Business at a glance lecture language: english Start of lectures: Winter semester (End of August) Duration: 6 Semesters ECTS: 180 form of study: Full-Time qualification: Bachelor of Arts Application: You can submit your application materials and current transcripts any time of the year, even before completing secondary school. This gives applicants the chance to secure a spot early on. You can find more information in the included application form. The degree programme in International Business prepares After the six-semester programme of study, graduates can eit- students for top management positions in international com- her begin a master’s programme or they can enter the work- panies. The curriculum is designed to provide all the skills force – relying on the network they built up during internships needed by global managers. Students learn how to estimate and at CBS recruiting events. the risk and growth potential of markets from empirical data and create global corporate strategies from internal financial Graduates will be able to analyse economic states of affairs, and profit reports. They are also taught how to design marke- derive from them successful strategies and employ modern ting strategies that give companies and campaigns a visible management methods – everything expected from a capable profile. manager. During their studies, students also have the options of selecting a specific field or function within international A mandatory internship ensures that students collect professi- business for specialised qualification. onal experience and apply their acquired knowledge, while the semester abroad gives students the chance to expand their knowledge and collect cultural impressions.
Page 14/15 International Business specialisations Financial management Human Resource Management international trade management consulting Marketing Management In the second semester students select and pursue one of six specializations. More detailed information about the specialisation curricula can be found starting on page 18. Career and Future Your degree will open up a variety of professional opportuni- Ideally, you enter into your professional life in the industry or ties as your studies have made you acquainted with business region you chose as speciality during your studies. Your com- management and organisation, intra-company co-operation prehensive and practice-oriented university training will, and business process optimisation. This will give you access to however, pave the way for switching into another industry af- any enterprise, irrespective of its industry, size and location. ter some years, too. An economist with well-rounded expert knowledge, a high command of foreign languages and coined soft skills as well as the professional experience you will al- ready have gained, will definitely achieve his or her goals! Statement Roman schilin Student, International Business “I chose this degree of study not only to learn all the basics of business theory but, thanks to the specialization possibilities, I can also determine what direction is right for me professionally early on. All the student initiatives make it possible for us to establish our own individual added value in addition to course content. Studying at CBS not only prepares you knowledge-wise for your career, it also shapes your personality for a res- ponsible role in business.”
Bachelor of arts International Business study course plan 1st Semester 2nd Semester 3rd Semester Introduction to Module 1 Module 5 Module 6 cost accounting Economics II Business Operations 3 ECTS 3 ECTS 3 ECTS Module 1 Introduction to Module 5 advanced manage- Module 4 Business Law Bachelor of arts international business 3 ECTS finance 3 ECTS ment accounting 3 ECTS Financial Module 2 Module 6 Intercultural Module 7 Economics I accounting 3 ECTS 3 ECTS Management 3 ECTS Mathematics and Module 2 Module 8 International Module 9 Supply Management Statistics 3 ECTS 3 ECTS marketing 3 ECTS Module 3 Applied Market Module 8 Int. Human Resource Module 9 Market Research 3 ECTS Research 3 ECTS Management 3 ECTS Human Resource Module 3 Management 3 ECTS Specialisation Module 11 Specialisation Module 12 > from p. 18 6 ECTS > from p. 18 6 ECTS Module 3 Marketing 3 ECTS BEC Preparation Module 16 BEC Preparation Module 16 Course 1) 3 ECTS Course 1) 3 ECTS Module 18 Foreign Language 2) 6 ECTS Module 17 Module 17 Foreign Language 2) 3 ECTS Foreign Language 2) 3 ECTS Module 20 Module 20 Module 21 personal Skills 3) 3 ECTS personal Skills 3) 3 ECTS personal Skills 3) 3 ECTS Each seminar usually meets two hours a week. General economics teaching units 1) Preparation for the University of Cambridge Business English Certificate “Higher”. 2) Depending on their emphasis, students can also select from a variety of other langua- ges and levels – for example Spanish, French, Portuguese or Italian. Programme-specific teaching units elective area Interdisciplinary competences
Page 16/17 Study course plan International Business 4th Semester 5th Semester 6th Semester Module 4 semester abroad 25 ECTS Bachelor Thesis Corporate Tax 1 ECTS 3 ECTS Students spend their fifth TUTORIAL semester abroad at a International Stra- Module 7 CBS partner university tegic Management 3 ECTS (see page 64). CBS Inter- bachelor thesis 12 ECTS national Office helps stu- dents navigate the Management Module 10 application process and 10 ECTS Information Systems 3 ECTS select courses ahead of time. International Module 10 Accounting internship 5) (min. 8 weeks) 3 ECTS Module 15 Business Elective 4) 3 ECTS Specialisation Module 13 > from p. 18 6 ECTS Module 15 Business Elective 4) 3 ECTS Module 19 Foreign Language 2) Specialisation Module 14 6 ECTS > from p. 18 6 ECTS Module 21 Module 22 personal Skills 3) 3 ECTS personal Skills 3) 3 ECTS 3) Soft skills courses – Rhetoric and Presentation, Business Ethics, Career Service and the like – instil interpersonal and manage- ment skills in students. In addition to mandatory seminars, students can choose from a number of electives depending on their focus. 4) Electives in the fourth and sixth semesters allow students to expand or sharpen their knowledge in special fields. In the past, the electives have included courses such as International Logistics, Entrepreneurship and Law, Organisational Behaviour, Diversity in Business, Development of Globalisation and Monitoring Social Media. 5) In the semester break between the fourth and fifth semesters, students must complete an internship of eight weeks or more in Germany or abroad. Students receive five ECTS credits in the fifth and sixth semesters for completing the internship. Students can seek assistance from Career Services with arranging their internships.
Specialisations International business The Bachelor of Arts in International Business at CBS is an English-language degree course with six specialisations students can choose from. Specialisation allows them to focus their personal interests and pave the way for their future career. Financial Management International economic and financial markets are in constant The specialisation in Financial Management offered by the flux. Trade on the world’s major stock markets – New York, Bachelor of Arts in International Business gives students su- Tokyo, London – have enormous importance for the global perb preparation for positions in the financial sector. The de- economy. Banks, investment companies, financial service gree opens the door to many attractive jobs – at banks, at in- providers and major insurers are looking for well-trained surers, at financial institutes, in tax divisions and in other re- employees who have a solid understanding of international lated fields. financial markets in the global context. For instance, wor- kers in the financial world must understand how a capital Students learn about financial institutions and instruments stock increase at a large car manufacturer affects its share and take advance-level courses on corporate finance, on the price; how falling currency shapes a country’s trade ratio; or theory and practice of capital markets and on sustainable how changes to the prime rate by central banks adversely in- and strategic management in the bank and financial sectors. fluence the economy and consumer behaviour. These are the Students may devote their bachelor’s thesis to a finance-re- kinds of insight expected by all areas of the business world, lated topic and thus demonstrate their aptitude to potential the financial sector most of all. future employers. Want to be a “numbers” guy someday? A specialisation in Financial Management is the way to go. 2nd semester FINANCIAL MARKETS AND INSTITUTIONS 4th semester INTRODUCTION TO CAPITAL MARKET THEORY APPLIED FINANCIAL MANAGEMENT 2nd semester FINANCIAL INSTRUMENTS 4th semester (EXCURSION / CASE) ETHICAL ASPECTS OF 3rd semester CONCEPTS OF VALUE AND RISK 6th semester FINANCIAL MANAGEMENT STRATEGIC MANAGEMENT IN 3rd semester FINANCIAL ANALYSIS 6th semester BANKING AND FINANCE
Page 18/19 Specialisations Human Resource Management Businesses today must rely more than ever on human re- Toward the end of the programme, students learn the strate- sources. In view of demographic change, the relentless gic, sustainable and cutting-edge aspects of today’s HR ma- march of globalisation and the challenges of hi-tech society, nagement, including electronic HR management, work-life employees are often the ones responsible for a company’s balance and diversity management. success or failure, making them a crucial competitive factor. Drawing on the latest research findings, the programme in Graduates have a diverse range of career options – in mid- to Resource Management covers all areas of the profession, in- large-size companies, in the freelance world and in consul- cluding strategic and operative subject matter such as em- ting. CBS also provides excellent preparation for HR posi- ployee acquisition, compensation and loyalty. tions requiring analytical and strategic thinking and/or ad- It also incorporates events with businesses and instructors roitness in an international environment. who are well-known in the private sector to ensure that the curriculum has real-world relevance. At its heart, the curriculum emphasizes the core elements of human resource management: the discovery, utilisation and development of human potential – employee leadership and motivation in particular. Young employees, for instance, have different aspirations and values than older co-workers. To prepare students for these core fields, the curriculum is composed of content from psychology, sociology and law. 2nd semester Leadership Competencies 4th semester Change Management 2nd semester Employee Incentive Schemes 4th semester Talent Management Global Trends in Human 3rd semester HR Business Ethics 6th semester Resource Management Strategic Human 3rd semester International Labor Law 6th semester Resource Management
Specialisations International business international trade The specialisation in International Trade is for students who Students learn about the global legal framework and gain want to begin their career at a global company. As the world’s knowledge of the role played by key institutions (WTO, EU prosperity increases, the need for products and services ri- GAT, GATS). The module “Transnational Management” deals ses, markets are liberalised and national borders become with matters crucial to global companies. In the final semes- blurry, companies must figure out how to meet the lasting ters students think about current and cutting-edge questions demand of close to seven billion consumers. Accordingly, of international trade. A course on E-Commerce prepares companies are increasingly on the look-out for qualified ma- students for implementing new media and IT tools along the nagers who can master a broad spectrum of tasks, are active supply chain to secure efficient economic activity in the inter- in global commerce, can efficiently steer relationships with national context. consumers and suppliers and can keep track of the organisa- tional and legal issues that arise along the way. The curriculum teaches students to handle the challenges of global trade relations with courses such as International Lo- gistics, Economic Geography, International Trade and Finance and Transnational Management. Another important part of the curriculum is fostering personal skills and foreign lan- guage skills – giving CBS graduates excellent prospects with global commercial enterprises. INTRODUCTION TO 2nd semester 4th semester TRANSNATIONAL MANAGEMENT INTERNATIONAL TRADE 2nd semester ECONOMIC GEOGRAPHY 4th semester INTERNATIONAL TRADE AND FINANCE 3rd semester INTERNATIONAL COMMERCIAL LAW 6th semester E-COMMERCE 3rd semester INTERNATIONAL LOGISTICS 6th semester NEW TRENDS IN INTERNATIONAL TRADE
Page 20/21 Specialisations management consulting In the past few decades consulting has gained enormous im- To consult at a high level, students need comprehensive me- portance. The primary task of consultants is to develop thodology, from precise preliminary analysis to a superb practicable ideas for complicated economic questions as presentation. The course Organisational Behaviour teaches quickly as possible. Since companies constantly face new de- the steering of the consulting process together with the or- velopments that require new managerial decisions, consul- ganisational and structural understanding of companies. Be- tants must be prepared for new challenges as well. fore students begin their mandatory semester abroad, they must take the course Business Process Management, which The specialisation in Management Consulting provides stu- gives them comprehensive knowledge of business process dents important skills in the areas of business process opti- analysis and familiarises them with current methods and misation and management. The courses Introduction to Con- techniques that optimise business processes. In addition, the sulting and Methods of Consulting give an overview of con- module “International Consulting Issues” gives glimpses into sulting branches, of consulting tasks and of the typical pro- international consulting projects. In the last semester, the cesses of consulting. Students develop a feel for various con- course Entrepreneurship conveys the knowledge and skills sulting areas and projects, for customer expectations and for that are necessary to start a company and to act as a consul- the consulting environment. tant for the start-up. In Operation Management students learn the fundamental methods and principles of production management. 2nd semester INTRODUCTION TO CONSULTINg 4th semester BUSINESS PROCESS MANAGEMENT 2nd semester METHODS OF CONSULTING 4th semester INTERNATIONAL CONSULTING ISSUES 3rd semester THE CONSULTING PROCESS 6th semester ENTREPRENEURSHIP 3rd semester ORGANISATIONAL BEHAVIOUR 6th semester OPERATIONS MANAGEMENT
Specialisations International business Marketing Management For years now, marketing has been one of the most impor- Two courses – customer relationship management and sup- tant activities of a company. plier relationship management – provide numerous practical examples, giving student extensive knowledge in the fields. Discussions are centred on procurement marketing, along An introductory course on social medial teaches students with traditional sales marketing. The aim is not only to sell applications in business-to-consumer and business-to-busi- products and services. As the real net output ratio decrea- ness contexts. In a practical module students learn to work ses, companies must guarantee the supply of raw materials independently on concrete projects under the direction of for production. At the same time, traditional TV and print ad- professors with extensive marketing experience. These qua- vertising are being replaced by direct appeals to the custo- litative aspects of marketing are also combined with quanti- mers. That’s why today’s concepts of marketing management tative ones. Students are trained to use existing data effici- focus on relationship management. ently for developing the best sales strategies. The strategic work is supported by supply chain cost management along with other tools of the trade. In the final semester, students can take advance-level courses on service marketing or the design of innovative marketing campaigns. INTRODUCTION TO 2nd semester 4th semester CREATIVE MARKETING SOCIAL MEDIA Marketing CUSTOMER RELATIONSHIP COST MANAGEMENT ALONG 2nd semester 4th semester MANAGEMENT (CRM) THE VALUE CHAIN 3rd semester APPLIED SOCIAL MEDIA MARKETING 6th semester SERVICE MARKETING SUPPLIER RELATIONSHIP 3rd semester 6th semester OPTIMIZING THE SALES PROCESS MANAGEMENT (SRM)
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ww Bachelor of arts International Culture and management At a glance lecture language: english Start of lectures: Winter semester (End of August) Duration: 6 Semesters ECTS: 180 form of study: Full-Time qualification: Bachelor of Arts Application: You can submit your application materials and current transcripts any time of the year, even before completing secondary school. This gives applicants the chance to secure a spot early on. You can find more information in the included application form. In an increasingly globalised world managers must be adept The curriculum also includes an internship and a semester at handling foreign cultures and markets, in addition to having abroad, both of which provide opportunities for applying eco- administrative skills. CBS bachelor’s programme in Internati- nomic knowledge and expanding one’s cultural horizons. The onal Culture and Management sets itself apart from degree training of interpersonal skills and foreign language electives courses at other institutions by combining economics, cultural (in addition to the general English-language curriculum) offer studies and sociology in a single curriculum. Students can further career preparation. Graduates who want to delve more choose between various specialisations, focusing, say, on cul- deeply into a subject can select a fitting master’s programme tural management, regional cultures or international aid co- of study. operation. This broad and unique programme ensures that graduates can establish themselves in an internationally net- worked professional world.
Page 24/25 International Culture and Management Specialisations Arts and Cultural Management Cross Cultural Management east asia management Emerging Markets and International Cooperation European Management In the second semester students select and pursue one of five specializations. More detailed information about the specialisation curricula can be found starting on page 28. career and future A curriculum combining economic skills, intercultural un- ties needed in professions situated at the juncture between derstanding, a grasp of political and societal contexts, for- management and culture. eign-language skills and experience abroad qualifies stu- dents to work in many fields. Our students have gone on to find work in culture manage- ment, in businesses operating in Asia and in Latin American, Graduates can apply to cultural institutions and international in development aid organisations and in consulting and hu- organisations as well as to one of the companies for which man resources. economic students traditionally work. Our graduates have the kind of communicative skills and global leadership abili- Statement Waia tahmazidou Student, International Culture and Management “I chose this major because you need to have a whole lot more than just knowledge of business economics to be successful on a global playing field. Along with the necessary business administration knowledge this degree also offers me a cultural and political un- derstanding, which will be a tremendous advantage for international partnerships later on. Furthermore, it was important to do my studies in English because it is required for a job in globally operating companies.”
Bachelor of arts International Culture and management Study course plan 1st semester 2nd semester 3rd semester Bachelor of arts international culture and Management Introduction to Module 1 Introduction to Module 2 advanced manage- Module 5 Business Operations 3 ECTS finance 3 ECTS ment accounting 3 ECTS Module 1 Module 5 Module 6 Business Law 3 ECTS cost accounting 3 ECTS Economics II 3 ECTS Financial Module 2 Module 6 international Politics Module 7 Economics I accounting 3 ECTS 3 ECTS and institutions 3 ECTS Human Resource Module 3 empirical social Module 4 Intercultural Module 8 Management 3 ECTS research 3 ECTS Management 3 ECTS Module 3 marketing 3 ECTS Specialisation Module 10 Specialisation Module 11 > from p. 28 6 ECTS > from p. 28 6 ECTS Introduction Module 4 to social sciences 3 ECTS BEC Preparation Module 15 BEC Preparation Module 15 Course 1) 3 ECTS Course 1) 3 ECTS Module 18 Foreign Language 2) 9 ECTS Module 16 Module 17 Foreign Language 2) 6 ECTS Foreign Language 2) 6 ECTS Module 20 Module 20 Module 21 personal Skills 3) 3 ECTS personal Skills 3) 3 ECTS personal Skills 3) 3 ECTS Each seminar usually meets two hours a week. General economics teaching units 1) Preparation for the University of Cambridge Business English Certificate “Higher”. 2) Depending on their emphasis, students can also select from a variety of other langua- ges and levels – for example Spanish, French, Portuguese, Italian, Chinese, Japanese Programme-specific teaching units or Korean. elective area Interdisciplinary competences
Page 26/27 Study course plan International Culture and Management 4th semester 5th semester 6th semester international Module 9 semester abroad 25 ECTS Bachelor Thesis 1 ECTS Marketing 3 ECTS Students spend their fifth TUTORIAL semester abroad at a Int. Human Resource Module 9 CBS partner university Management 3 ECTS (see page 64). CBS Inter- bachelor thesis 12 ECTS national Office helps stu- dents navigate the Introduction to Module 8 application process and 10 ECTS cultural studies 3 ECTS select courses ahead of time. Module 14 BUSINESS elective 4) internship 5) (min. 8 weeks) 3 ECTS Specialisation Module 12 > from p. 28 6 ECTS Module 14 Business Elective 4) 3 ECTS Module 19 Foreign Language 2) 9 ECTS Specialisation Module 13 > from p. 28 6 ECTS Module 21 Module 22 personal Skills 3) 3 ECTS personal Skills 3) 3 ECTS 3) Soft skills courses – Rhetoric and Presentation, Business Ethics, Career Service and the like – instil interpersonal and manage- ment skills in students. In addition to mandatory seminars, students can choose from a number of electives depending on their focus. 4) In the past, the electives have included courses such as DEVELOPMENT STUDIES, ENTREPRENEURSHIP AND LAW, ORGANISATIONAL BEHA- VIOUR, DIVERSITY IN BUSINESS, DEVELOPMENT OF GLOBALISATION or MONITORING SOCIAL MEDIA. 5) In the semester break between the fourth and fifth semesters, students must complete an internship of eight weeks or more in Germany or abroad. Students receive five ECTS credits in the fifth and sixth semesters for completing the internship. Students can seek assistance from Career Services with arranging their internships.
Specialisations International culture and management The Bachelor of Arts in International Culture and Management at CBS is an English-language degree course with five specialisa- tions students can choose from. Specialisation allows them to focus their personal interests and pave the way for their future career. Arts and Cultural Management It is often said that arts and economics are irreconcilable. Directors in the cultural sector need to know how to run a The reality couldn’t be more different. Economic growth – company and manage personnel in an environment where whether at the country, regional or city level – has always public funding is becoming ever scarcer. The specialisation in been preceded by cultural development. Even the so-called Arts and Cultural Management provides important founda- cultural sector needs employees who know business and tions in steerage, finances and marketing. It also helps stu- economics. That’s why the specialisation in Arts and Cultural dents implement this knowledge in the cultural sector cor- Management brings together both areas of expertise, opening rectly and effectively. A special advantage of CBS is its close up a new job market for graduates. proximity to numerous cultural institutions in Cologne and North Rhine – Westphalia. It prepares graduates for activity Public financing models in Germany often understand art in in the management of museums, galleries, theatre and opera opposition to business. Yet in both the arts and the public fun- houses, publishing companies and similar institutions. ding of cultural institutions, it’s not only the quality of work that’s crucial for success; professional management and a knack for marketing. Performing Arts 2nd Semester History of Arts 4th Semester Management 2nd Semester Cultural Production 4th Semester Event Management Art Politics / Political Aspects of 3rd Semester Marketing, Culture and Arts 6th Semester ARTS AND CULTURE MANAGEMENT Museum, Gallery and New Trends in Arts and 3rd Semester 6th Semester Exhibition Management Cultural Management
Page 28/29 Specialisations Cross Cultural Management If you are interested in foreign cultures and working together To do this, they require knowledge about the particularities professionally with people from all over the world, the spe- of the region’s economy, values and culture. The specialisati- cialisation in cross-cultural management is a good start. The on in Cross-Cultural Management provides students the in- curriculum covers all the important regions of the global tercultural skills they need to work at multinational compa- economy and teaches the intercultural skills needed for a la- nies and organisations – wherever their location – and to im- ter career in businesses and institutions that operate inter- prove intercultural communication at the workplace. nationally. Graduates have a solid foundation for management tasks in The programme begins with a history of Europe’s economy, many global areas and in all the world’s booming economies, geography, politics, and society. In the following semesters, making them very versatile applicants on the job market. students learn the cultural and economic systems of regions outside Europe – Latin America, East Asia, India and else- where – and study specific areas in intercultural manage- ment. Today, such skills are indispensible for businesses and institutions operating internationally. When companies start branches or subsidiaries in foreign countries they must de- sign their goals and strategies with local conditions in mind. 2nd Semester Economic Geography of Europe 4th Semester Economic Development in Latin America Latin American Business 2nd Semester European Economic History 4th Semester and Management 3rd Semester Economic Development in East Asia 6th Semester Management in India and Southeast Asia Project Management in 3rd Semester Cultures and Societies in East Asia 6th Semester International Cooperation
Specialisations International culture and management East Asia Management The specialisation in East Asia Management is designed for the international language of business, the rules are diffe- students interested in doing business with or working in rent from those of Europe. And ignorance of the real cultural countries such as China, Japan or Korea. Why does this regi- differences can quickly cause problems in business relation- on deserve its own area of specialisation? East Asia is one of ships. the most important economic regions today. The second and third largest economies in the world after the United States Our students receive intensive training that acclimatises are the People’s Republic of China and Japan, respectively; them to the customs of East Asia countries and to the requi- South Korea is among the top fifteen. The specialisation in rements of doing good business in the region. Students who East Asia Management not only provides the economic pursue the specialisation in East Asia Management are ad- knowledge needed to work at global companies and institu- vised to study Chinese, Japanese or Korean. Foreign langua- tions. It also prepares student for cultures that can often ge skills, combined with business savvy and knowledge of seem foreign to Europeans on account of language barriers the region’s business and cultural practices, make CBS gra- and historical differences in interaction, politics and econo- duates qualified for work anywhere in East Asia, be it a pri- mics. The goal is to prevent graduates who work in East Asia vate company or a public organisation. from being fooled by its Western façade: although English is Introduction to the East East Asian Business 2nd Semester 4th Semester Asian Region and Management 2nd Semester History of East Asia 4th Semester Politics in East Asia New Trends in East 3rd Semester Economic Development in East Asia 6th Semester ASIA Management Management in India and 3rd Semester Cultures and Societies in East Asia 6th Semester South East Asia
Page 30/31 Specialisations Emerging Markets and International Cooperation Emerging markets refer to countries and regions characte- To be successful in these markets, companies need staff and rised by a high level of economic growth and dynamic deve- managers who understand the local dynamics. CBS teaches lopment. Typically, these markets are found in countries that students the knowledge needed to master the idiosyncrasies have yet to undergo industrialisation fully and whose ongoing of economic development in these areas and select the best structural transformations pose major challenges to all their investment strategies. The programme also provides cour- economic actors. The specialisation in Emerging Markets ses on social responsibility and sustainability and teaches and International Cooperation prepares students for partici- students how to plan and implement projects in international pation in these markets and for helping developing econo- cooperation – important elements of the aid that emerging mies surmount their difficulties. The growth markets of the markets require. future lie primarily in Latin America, South East Asia, Eas- tern Europe and Africa. Graduates of the programme are qualified to work at compa- nies active in these markets as well as at developmental aid organisations. 2nd Semester Introduction to Emerging Markets 4th Semester Economic Development in Latin America Introduction to International Latin American Business 2nd Semester 4th Semester Cooperation and Management 3rd Semester New Trends in Emerging Markets 6th Semester Emerging Market Investments Corporate Social Responsibility and Project Management in 3rd Semester 6th Semester Socially Inclusive Business International Cooperation
Specialisations International culture and management European management The European Union is the world’s largest integrated market. Graduates have a sound knowledge of social and economic Many large and mid-size companies, institutions, associa- structures in the EU, international management methods, EU tions and organisations are employers in this constantly regions of growth, EU integration and EU business policy. changing landscape. Graduates of the programme in Interna- Other seminars in the programme delve into the economic tional Culture and Management with a concentration in Euro- and political unions, the institutions and legal jurisdictions, in pean Management have excellent prospects in these fields. which Europe’s businesses operate. The EU’s 500 million consumers offer enormous potential for A course in transnational management teaches students how companies in every sector. But to be successful, companies to cope with the strategic challenges of modern managers in- must understand the economic and legal framework. On ac- volved in multinational business activities. Students also count of its high business density and freedom of services, learn the basics of entrepreneurship, the skills and know- companies that want to survive in the EU need capable mana- ledge needed to start a business and the methods and prin- gers. The European Management programme teaches stu- ciples of production management. dents the legal, economic and cultural parameters of the eu- rozone, in practice as well as in theory. 2nd Semester ECONOMIC GEOGRAPHY OF EUROPE 4th Semester TRANSNATIONAL MANAGEMENT 2nd Semester EUROPEAN ECONOMIC HISTORY 4th Semester EUROPEAN ECONOMIC ISSUES 3rd Semester EU LAWS AND INSTITUTIONS 6th Semester ENTREPRENEURSHIP 3rd Semester EU POLICIES 6th Semester OPERATIONS MANAGEMENT
Page 32/33 Specialisations
Bachelor of arts International tourism management At a glance lecture language: english Start of lectures: Winter semester (End of August) Duration: 6 Semesters ECTS: 180 form of study: Full-Time qualification: Bachelor of Arts Application: You can submit your application materials and current transcripts any time of the year, even before completing secondary school. This gives applicants the chance to secure a spot early on. You can find more information in the included application form. The degree course in International Tourism Management is de- standing for the meaning and effects of tourism in a wide ran- signed for students seeking a career in the tourism sector. The ge of countries. What is more, students delve into the newest curriculum provides fundamentals in three areas: business technologies and trends that are changing the industry. management; language and self-development; and, of course, tourism. The degree course aims to deliver students insight Combining theory and practice is CBS credo. That’s why all into all tourism-related areas and give them an understanding classes expose students to the private sector through guest for how they interrelate. lectures, excursions and projects. The language of instruction is English, ensuring students can put their knowledge to use Students learn about businesses in the tourism branch, from anywhere in the world, not least in German companies with in- hotels and tour operators to airlines and event agencies, study ternational business relations. An internship and a semester of the different ways people go on holiday and develop an under- study abroad complete the programme.
Page 34/35 International tourism management career and future With around three million industry-related jobs in Germany and marketing and distribution strategies, all of which contribute to over 250-million worldwide, tourism provides a considerable a company’s success. source of economic revenue. It offers many different employ- ment opportunities and the need for qualified professionals is CBS cultivates partnerships with companies and offers stu- growing. dents the chance to take part in research projects and to dis- cuss current branch-related topics with experts from the busi- Students learn to analyse different types of travel behaviour ness world. Students work on identifying trends and finding and find solutions that take into account the differing expecta- new solutions even before they enter the workforce. The Ba- tions between business travellers and vacationers. On this ba- chelor of Arts in International Tourism Management gives stu- sis, students develop innovative tourist products along with dents rigorous preparation in all fields of tourism. Statement Marie Koll Student, International Tourism Management “I chose this major because you need to have a whole lot more than just knowledge of business economics to be successful on a global playing field. Along with the necessary business administration knowledge this degree also offers me a cultural and political un- derstanding, which will be a tremendous advantage for international partnerships later on. Furthermore, it was important to do my studies in English because it is required for a job in globally operating companies.”
Bachelor of arts International tourism management Study course plan 1st semester 2nd semester 3rd semester Module 2 INTRODUCTION TO Module 5 Module 6 MARKETING ECONOMICS II FINANCE Bachelor of arts international tourism management 3 ECTS 3 ECTS 3 ECTS Module 2 Module 5 HUMAN RESOURCE Module 9 Market RESEARCH COST ACCOUNTING 3 ECTS 3 ECTS Management 3 ECTS INTRODUCTION TO Module 3 Module 6 INTERNATIONAL POLITICS Module 9 Economics I BUSINESS OPERATIONS 3 ECTS 3 ECTS AND INSTITUTIONS 3 ECTS Module 3 Module 7 HOTEL BUSINESS Module 10 BUSINESS LAW TOURISM LAW 3 ECTS 3 ECTS OPERATIONS 3 ECTS Module 4 Module 7 EVENT AND CONGRESS Module 10 FINANCIAL ACCOUNTING TOURISM GEOGRAPHY 3 ECTS 3 ECTS MANAGEMENT 3 ECTS MATHEMATICS AND Module 4 Module 8 Surface Transpor- Module 11 TOURISM MARKETING STATISTICS 3 ECTS 3 ECTS tation management 3 ECTS INTRODUCTION TO Module 1 Module 8 Module 11 TOURIST BEHAVIOUR AVIATION MANAGEMENT TOURISM 3 ECTS 3 ECTS 3 ECTS BEC Preparation Module 17 BEC Preparation Module 17 Course 1) 3 ECTS Course 1) 3 ECTS Module 19 Foreign Language 2) 6 ECTS Module 18 Module 18 Foreign Language 2) Foreign Language 2) 3 ECTS 3 ECTS Module 21 Module 21 Module 22 personal Skills 3) personal Skills 3) personal Skills 3) 3 ECTS 3 ECTS 3 ECTS Each seminar usually meets two hours a week. General economics teaching units 1) Preparation for the University of Cambridge Business English Certificate “Higher”. 2) Depending on their emphasis, students can also select from a variety of other langua- ges and levels – for example Spanish, French, Portuguese or Italian. Programme-specific teaching units elective area Interdisciplinary competences
Page 36/37 Study course plan International tourism management 4th semester 5th semester 6th semester iNTERNATIONAL Module 12 semester abroad 25 ECTS Bachelor Thesis 1 ECTS STRATEGIC MANAGEMENT 3 ECTS TUTORIAL Students spend their fifth semester abroad at a Module 12 CBS partner university Corporate Tax bachelor thesis 12 ECTS 3 ECTS (see page 64). CBS Inter- national Office helps stu- dents navigate the Applied social Module 13 application process and 10 ECTS media marketing 3 ECTS select courses ahead of time. NEW TECHNOLOGIES Module 13 IN TOURISM internship 5) (min. 8 weeks) 3 ECTS Module 13 TOURISM PROJECT 3 ECTS Module 14 BUSINESS ELECTIVE 4) 3 ECTS TOURISM BUSINESS Module 14 Module 15 TOUR OPERATIONS ELECTIVE 4) 3 ECTS 3 ECTS DESTINATION MANAGE- Module 15 MENT and Marketing 3 ECTS Module 20 Foreign Language 2) 6 ECTS TOURISM BUSINESS Module 16 ELECTIVE 4) 3 ECTS Module 22 Module 23 personal Skills 3) personal Skills 3) 3 ECTS 3 ECTS 3) Soft skills courses – Rhetoric and Presentation, Business Ethics, Career Service and the like – instil interpersonal and manage- ment skills in students. In addition to mandatory seminars, students can choose from a number of electives depending on their focus. 4) Electives allow students to expand or sharpen their knowledge in Economics or Tourism. In the past, the electives have included courses such as INTERNATIONAL LOGISTICS, ORGANISATIONAL BEHAVIOUR, DIVERSITY IN BUSINESS or DEVELOPMENT OF GLOBALISATION (Business Elective), BUSINESS TRAVEL or ECO- AND NATURE-BASED TOURISM (Tourism Business Electives). 5) In the semester break between the fourth and fifth semesters, students must complete an internship of eight weeks or more in Germany or abroad. Students receive five ECTS credits in the fifth and sixth semesters for completing the internship. Students can seek assistance from Career Services with arranging their internships.
Bachelor of arts International Media Management At a glance lecture language: english Start of lectures: Winter semester (End of August) Duration: 6 Semesters ECTS: 180 form of study: Full-Time qualification: Bachelor of Arts Application: You can submit your application materials and current transcripts any time of the year, even before completing secondary school. This gives applicants the chance to secure a spot early on. You can find more information in the included application form. This degree course is designed for students who are interested In the fifth semester, students choose either to complete a in a career in media, in entertainment or in information and two-month internship followed by a semester abroad or to communication technology and who want to combine creativity complete an extended internship of at least four months in and problem-solving skills with solid management capabilities. combination with a media project. Students can gain other me- In addition to the fundamentals of business management, stu- dia experience through assisting at CBS TV or participating in dents learn the latest skills used by the media branch, inclu- applied media research projects. Foreign language instruction ding media production technology. The curriculum is divided and soft skill courses round out the curriculum. Guest spea- into three areas of concentration: strategic online research and kers are invited each semester to give students real-world ori- management; online media marketing and communication; entation and introduce students to business contacts. The and cross-media production and implementation. speakers talk about current media trends and professions and take students on excursions to events sponsored by the Colog- ne media.
Page 38/39 international Media Management career and future Students enrolled in International Media Management recei- dia production, sales and programme management and ve systematic training for a career in strategic online re- strategic consulting for media, entertainment, information search and management, online media marketing and com- technologies and communication technologies. munication or cross-media production and implementation. These areas include tasks like strategic online research, so- The degree course also supports new media start-ups in co- cial media monitoring, social marketing, cross-media mar- operation with CBS professorship for entrepreneurship and keting, corporate development strategy, internal and exter- the Hochschulgründernetz (Cologne university founders’ nal corporate communication, media production, cross-me- network). Statement Ramona Rexfort Student, International Media Management “What impressed me about CBS was the great atmosphere among the students and their strong relationships with the faculty, who were friendly, ready to help, and happy to meet. In addition to its curriculum, CBS provides valuable practical experience in which stu- dents can build up a network early on. This experience is provided in part by the many student initiatives such as CBS-TV and the Event Team. And the campus itself – equipped with modern amenities and offering many possibilities – helps make students feel com- fortable.”
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