BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE

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BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
BACHELOR OF ARTS (HONOURS)
                   Digital Media (Top-up)
                   Events Management
                   Marketing
                   Retail Marketing
                   Sports Studies and Marketing

The programmes are developed and awarded by University of Stirling, UK
The University of Stirling is a charity registered in Scotland, number SC 011159
BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
Contents

     Welcome              Why Study at

01   Messages
                     02   SIM GE?

03                   04
     Student Life         University of
     & Student            Stirling
     Learning
     Centre

07                   12
     Undergraduate        Programme
     Programmes           Information

14                   18
     Preparatory          Application &
     Courses              Admission
BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
Welcome
  Messages

                                            ‘‘      SIM Global
                                                      Education
                                                is committed to deliver an
                                                      education that
                                               empowers             you to
                                                  achieve your highest
                                               aspirations. Join us in our
                                            multicultural        learning
                                            environment and experience a
                                             quality education that
                                             will equip you with
                                                                             ‘‘
                                             knowledge and skills
                                             for the future of work.
        Professor Wei Kwok Kee
        Provost
        Singapore Institute of Management

‘‘    At the University of
Stirling, we’re proud to provide
our students with an outstanding
education, founded on
innovation and excellence.
Our partnership with SIM GE
continues to go from strength-to-
strength, as demonstrated by the
growing number of courses being
                              ‘‘
offered. Singapore is a key part of
Stirling’s global outlook, and our
graduates from here sit proudly
       92,000-strong
among our
family of alumni
around the world.
                                             Professor Sir Gerry McCormac
                                             Principal and Vice-Chancellor
                                             University of Stirling

                                                                                  1
BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
Why                                                         SIM GE
                                                            is the global education arm of the
   Study at                                                 Singapore Institute of Management
                                                            (SIM Group) founded in 1964.
 SIM GE?                                                    Our approach towards lifelong learning is to equip you
                                                            to be future-ready and to empower you to fulfil your
                                                            highest aspirations.
        Annual enrolment
            of about                                                                                         Over
         16,000               students
                                                                40
                                                              countries
                                                                                                  172,000
                                                                                                   graduates

                                                Through-Train
                                                   Pathway                                  Bond-Free
                                               Over 80 full-time and                        Scholarship &
                                                part-time academic
                                               programmes through                              Bursary
                                                 over 10 university                            Scholarships are
                                                      partners.
            Globally-                                                                            available to
                                                                                             students who excel
           Recognised                                                                           in academics,
            Degrees offered at                                                                  sports or arts.
            SIM have the same
          curricula and academic
            standards as those
            awarded onshore.
                                                            Boost
                                                     Employability                                      Global
                                                     Overall Employment                            Perspectives &
                                                         Rate (SIM)                                   Insights
                                                         82.4%*                                     Exposure to diverse
                                                                                                      cultures and a
                                                                                                      global network.

* Based on the SIM Graduate Employment Survey 2019/20 conducted by Media Research Consultants on the 2019 cohort of graduates
  from the full-time Bachelor degree programmes, approximately 6 months after completing their studies. The overall employment rate
  includes graduates in full time, part time and freelance employment.
BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
Student
                                                                                         Life
                                                                               Seize the
                                                                                 now
                                                                              Make the most of
                                                                             your time in SIM GE

A CAREER                   STUDENT CLUBS &               OVERSEAS EXPERIENCE           STUDENT CARE
HEAD START                 COMMUNITIES                   Gain international            Boost your overall well-
Raise your employability   Sharpen your leadership       exposure through              being through healthy
through career-readiness   and social skills or pursue   overseas academic             living and wellness
initiatives like the       your passion with more        exchange programmes,          programmes or seek the
Talent Development         than 70 student councils      study trips and               guidance you need from
Programme, Career          and clubs available.          workshops.                    our SIM peer mentors.
Chapters and Mentorship
Programme.

     Student
Learning
           Centre
A one-stop centre for
student academic support

PEER-ASSISTED              WORKSHOP SERIES               PROFESSIONAL SKILLS           CONSULTATION
LEARNING (PAL)             Attend complimentary          Develop professional skills   SERVICES
Benefit from a student-    workshops on academic         that are highly valued by     Work with our advisors
to-student support         writing, study skills and     employers through well-       to improve your skills in
network providing          personal effectiveness        structured training           written and
academic assistance for    to hone effective             programmes.                   oral presentation.
selected modules.          learning skills.

                                                                                                                   3
BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
University
 of Stirling

                            Sports                             3rd in Scotland
                           University                          and Top 6
                             of the Year                          in the UK for
                           (Times and Sunday Times
                               Good University                     Marketing
                                 Guide 2020)                  (The Complete University
                                                                    Guide 2022)

2nd in Scotland                                                                              Top 25
and Top 6
                                                                                      in the UK for research
  in the UK for                    An international university with
                                                                                        impact in Business
 Communication                  pioneering spirit and a global                           and Management
and Media Studies                 reputation for high-quality
(The Complete University                                                                 (Research Excellence
      Guide 2022)                 teaching and research.                                   Framework 2014)
                                 We are passionate about creating
                                    impact in everything we do.

                                                                    Over

                                                       14,000 students,
                                                        1,500 staff and
                                                       92,000 alumni
                                                           5-star Rating
                                                     for Teaching, Employability,
                                                          Internationalisation
                                                             and Facilities
                                                       (QS World University Rankings 2021)
BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
spexEducation
SIM Global Education is a Sports Excellence Education (spexEducation) Partner of the Singapore Sport
Institute (SSI).

The spexEducation Scheme is a customised scheme that develops a more holistic and robust system of
support for student-athletes to cope effectively with the dual demands of sport and education.

                                             About Singapore Sport Institute
                                             The Singapore Sport Institute (SSI) transforms athletes’ aspiration
                                             into reality with integrated high performance management,
                                             science, medicine and athlete life support for athletes and
                                             coaches. We are committed to getting the best for our
                                             sportsmen and women of Singapore and to promoting sports as
                                             a platform for nation building, to provide athletes at all levels with
                                             “opportunities of a life time”.

    ‘‘      This programme fosters
      interpersonal skills through
      student interaction which are
      essential for the workforce.
      The SIM GE - Stirling Sports
                                     ‘‘
      Scholarship for SSI elite athletes
      paved way for me to achieve
      my academic aspirations
      while managing my sport
      commitments. (2021)

                                                                  Ryan Tay Rui Sheng
                                                                  Student, BA (Hons) Marketing
                                                                  National Athlete

                                                                  BA (Hons) = Bachelor of Arts (Honours)

                                                                                                                  5
BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
Reasons to study with
the University of Stirling
at SIM
                               Maximise your Learning Experience
                               The University of Stirling (Stirling) has over 30 years
                               of experience in delivering high quality teaching
                               in Singapore by subject experts. This is enhanced
                               by cutting-edge knowledge from researchers and
                               through integration with field professionals.

     Quality Learning
     Stirling has an established international reputation for
     offering the same curricula and standard in both the UK
     and Singapore. Lectures are delivered by the University
     faculty and supported by local tutors.

                                Degree Flexibility*
                                Allows you to keep your options open and switch
                                specialism after completing Year 1 studies.
                                *Not applicable for BA (Hons) Digital Media (Top-up)
                                programme.

     Strength in Sports
     Home to a suite of sports facilities which is open to all
     students, Stirling is Scotland’s University for Sporting
     Excellence, a recognition by the Scottish Government for
     their contribution to Scottish Sports.

                             Overseas Experience
                             An option for you to spend one semester at Stirling’s UK
                             home campus in Scotland.
                             Note: Exchange semester is contingent on global conditions
                             and travel restrictions.

      Boost your Career Prospects
      Gain an internationally recognised qualification in
      two or three years (subject to entry requirements) to
      enhance your future career prospects.
BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
BACHELOR OF ARTS (HONOURS)
       Digital Media(Top-up)
Every business, organisation and media outlet rely on digital communications to reach out to their audience.
With the increasing demand for new products, innovative technology and enhanced methods of delivery, the
industry requires graduates with relevant digital media skills to meet such demands in the dynamic and rapidly
changing digital media sector.

Objectives                               Modules                                   Career Prospects
With the integration of technical        Year 2 & Year 3                           The practical elements of the
skills, industry and entrepreneurial     • Advertising                             programme are designed to
awareness, analytical expertise          • Applied Digital Media: From             develop well-rounded, highly
and academic excellence, this              Theory to Practice                      skilled and digitally literate talents
programme enables you to:                • Digital Creativity                      who can be a valuable asset to
• excel in the digital era and           • Digital and Experiential Marketing      any organisation that relies on the
  understand the ethical, legal          • Journalism and Society                  power and reach of digital media.
  and theoretical dimensions of          • Marketing Analytics and Brand           Some have made careers in the
  the media and communications             Creation                                press and digital publishing or in
  industry                               • Public Relations and Promotional        the arts and cultural industries,
                                           Culture                                 while others have gone on to work
• be equipped with a broad range         • Researching the Media and
  of mass media skills, from the                                                   in advertising, digital and social
                                           Culture                                 media marketing, public relations,
  preparation of multi-platform          • Social Media Marketing: Context
  content to its effective display and                                             market research, community
                                           and Strategies                          media, new media, strategic
  dissemination                          • Digital Publishing Project              communications and more.
• identify and solve complex
  problems using digital media or        Each module is 20-credit except
  presented by digital media             Digital Publishing Project (60-credit).   Award
• undertake a career involving                                                     Upon successful completion of
  specialist knowledge in digital                                                  programme requirements, you will
  media content and production                                                     be awarded the degree, Bachelor
• apply transferable skills across                                                 of Arts (Honours) Digital Media.
  sectors and environments
                                                                                   Note: “Top-up” will not appear on
  including communication
                                                                                   degree certificates.
  and interviewing, research,
  interpersonal and group skills,
  analytical thinking, production for
  web, film, radio and more

                           ‘‘       Our programme mixes
                             critical and creative approaches
                             to digital media to ensure
                             graduates are well equipped
                             to handle a rapidly changing
                             digital environment in both the
                             long and short term.
                                                               ‘‘
                                                                                     Dr Simon Rowberry
                                                                                     Director of BA Digital Media
                                                                                     Programme, Singapore
                                                                                     University of Stirling

                                                                                                                            7
BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
BACHELOR OF ARTS (HONOURS)
       Events Management
Singapore is recognised as a leading destination for meetings, incentives, conferences and events (MICE),
ranging in scope, scale and complexity. With Stirling’s Events Management degree, you will learn the essentials
of event planning and be professionally equipped to manage successful events in a wide range of industries
and sectors globally.

Objectives                              Modules                                 Career Prospects
From digital and experiential           Year 1                                  There is a range of exciting career
marketing to projects and events        • Fundamentals of Business and          opportunities in private, public
management, the unique mix of             Management                            and not-for-profit sectors. These
generic business study elements         • Fundamentals of Marketing             range from consulting at large
with industry-focused events            • Leisure Management and                sporting events like the Olympics
and consumer experience-based             Consumption                           or Formula 1, managing and
modules will develop your talent        • Operations Management                 developing fund raising events
and versatility in many areas.          • Sustainable Marketing                 for charities and local causes,
                                        • Global Retailing in Society OR        to running large conference
The core themes of commercial,            Sports Studies – Issues and           venues in Singapore and in
financial and environmental               Concepts*                             locations throughout the world.
sustainability are interwoven                                                   Governments across the world
into each module on the Events          * The module offering varies each       support and promote events
Management course – a key                 year at the discretion of the         as a key part of their economic
attribute that is seen as crucial         University and SIM.                   development strategy, therefore
for the future of successful events                                             highly qualified, skilled individuals
companies. Students studying the                                                who have a passion for creating,
                                        Year 2 & Year 3
Events Management course have                                                   developing and managing events
                                        • Delivering Value in the Digital Age
the option to spend a semester in                                               are in an excellent position to
                                        • Developing Sustainable Events
the UK at the University of Stirling.                                           transition into a highly rewarding
                                        • Digital and Experiential Marketing
This is an ideal opportunity to                                                 and fulfilling career.
                                        • Effective Communication and
experience the rich culture and           External Relations for Managers
events that take place across           • International Business
Scotland and to interact with your      • Managing the Consumer
                                                                                Singapore Tourism
peers in the Stirling based course.       Experience                            Board (STB):
The highlight of the course is the
final dissertation project carried
                                        • Project Management
                                        • Strategic Management
                                                                                SkillsFuture Study
out in the final semester - this can    • Understanding Consumers               Award
be a work-based project based in        • Work-Based Project OR                 This programme is a supported
an events company or a research-          Dissertation                          course under the SkillsFuture Study
based project examining a specific                                              Award for MICE Sector. Applicable to
phenomenon or challenge within                                                  Singapore citizens only.
                                        Each module is 20-credit except
the events industry.
                                        Work-Based Project/Dissertation
                                        (60-credit).                            Please refer to SIM GE website for
                                                                                more information.
BACHELOR OF ARTS (HONOURS)
       Marketing
With relevant communication and information technologies, students will learn how appropriate marketing
strategies with a digital focus are developed within a changing environment to meet various business,
marketing and stakeholders demands.

Research and practice industry standard platforms, such as Google Academy, HubSpot, Hootsuite as well as
practical workshops are incorporated into learning to help students develop contemporary and highly sought
after marketing skills like Content Marketing, Social Media Listening and Search Engine Optimisation.

The programme is accredited by the Chartered Institute of Marketing (CIM). Stirling’s marketing students and
graduates can gain module exemptions for additional professional qualifications such as the CIM Certificate in
Professional Digital Marketing through the CIM Graduate Gateway.

Objectives                           Modules                                 Career Prospects
The programme aims to develop:       Year 1                                  A degree in Marketing with a
• a critical understanding of        • Fundamentals of Business and          digital focus is becoming highly
  business and marketing from          Management                            valuable and can become your key
  both academic and practitioner     • Fundamentals of Marketing             to a specialised marketing career
  perspectives                       • Global Retailing in Society           or a more general management
                                     • Leisure Management and                career in a wide range of public,
• an in-depth and balanced             Consumption
  comprehension of the theoretical                                           private and voluntary sectors.
                                     • Sports Studies - Issues and           You’ll acquire a comprehensive
  foundations of marketing             Concepts
  alongside current and emerging                                             range of analytical, problem-
                                     • Sustainable Marketing                 solving and professional skills
  practitioner applications,
  including marketing decisions,                                             which are increasingly valued in
  consumer behaviour and market      Year 2 & Year 3                         industry, commerce, education,
  research methods                   • Applied Digital Media: From           government and non-profit
                                       Theory to Practice                    organisations.
• a critical understanding of        • Delivering Value in the Digital Age
  the impact of sustainability,      • Digital and Experiential Marketing
  stakeholder management,                                                    The degree opens doors to a wealth
                                     • Digital Creativity                    of job opportunities for graduates
  ethics and risk management         • Effective Communication and
  on marketing decisions and                                                 as the range of promotional
                                       External Relations for Managers       outlets and techniques available
  performance                        • Marketing Analytics and Brand         to businesses continues to
                                       Creation                              evolve. Graduates have become
                                     • Multi-Channel Retail Marketing        successful in roles such as Digital
                                     • Social Media Marketing: Context       Marketing Manager, Marketing
                                       and Strategies                        Analyst, Marketing Executive,
                                     • Understanding Consumers               Sales Executive, Search Engine
                                     • Dissertation                          Optimisation Specialist and more.

                                     Each module is 20-credit except
                                     Dissertation (60-credit).

                                     About Chartered Institute of Marketing
                                     CIM is the leading professional body for marketers worldwide and exists
                                     to develop the marketing profession, maintain professional standards
                                     and improve the skills of marketing practitioners. Stirling has joined
                                     forces with CIM to give students the opportunity to gain professional
                                     qualifications through the CIM Graduate Gateway. CIM qualifications
                                     are highly sought-after by employers, and their content is reflected in
                                     our own degree which ensures we’re equipping students with the best
                                     opportunities for a successful marketing career.

                                                                                                             9
BACHELOR OF ARTS (HONOURS)
       Retail Marketing
The dynamic retail landscape penetrates the everyday lives of consumers and their shopping journeys. As an
aspiring or current retail professional, it is therefore vital to upskill your present skill sets and knowledge to meet
the evolving needs of the industry to create integrated and exciting retail experiences for your customers.

Supported by the Institute for Retail Studies (IRS) and its extensive retail networks within Singapore, this
programme prepares you for the retail industry by providing a relevant, practical curriculum with opportunities
to interact with retail practitioners.

Flexible format to meet a variety of study needs subject to the University’s approval.

Objectives                              Modules                                  Career Prospects
The programme aims to enable            Year 1                                   You will acquire a comprehensive
you:                                    • Fundamentals of Business and           range of analytical, problem-
• to understand the fundamental           Management                             solving and professional skills,
  importance of retailing as a          • Fundamentals of Marketing              which are increasingly valued not
  customer-focused activity and as      • Global Retailing in Society            just in the retail industry itself but
  an important service sector within    • Leisure Management and                 also in other areas of commerce,
  the environment and society at          Consumption                            education, government and non-
  large                                 • Sports Studies - Issues and            profit organisations. Thus, a degree
                                          Concepts                               in Retail Marketing can become
• to be able to apply core retail       • Sustainable Marketing                  the key to pursuing a specialised
  marketing principles to the                                                    retail career or a more general
  delivery of customer values in the    Year 2 & Year 3                          management career.
  digital age                           • Buying and Visual Merchandising        Previous graduates have become
• to understand the nature of           • Delivering Value in the Digital Age    successful Buyers, Visual
  specific retailing activities and     • Digital and Experiential Marketing     Merchandisers, Store Designers,
  how they are integrated within        • Effective Communication and            Operations Managers, Brand and
  a distribution channel and the          External Relations for Managers        Marketing Managers.
  wider exchange process                • International Business
• to have an opportunity to craft       • Marketing Analytics and Brand
  your career and equip yourself          Creation
  with the skills necessary to excel    • Multi-Channel Retail Marketing
  in decision-making positions in       • Retail Strategy and Operations
  retail today                          • Understanding Consumers
                                        • Dissertation

                                        Each module is 20-credit except
                                        Dissertation (60-credit).
BACHELOR OF ARTS (HONOURS)
       Sports Studies and
         Marketing
In the lead-up to the national sports strategy of Vision 2030, there is growing attention on the sports scene
in Singapore. Singapore plays host to high-profile sporting events such as the F1 Singapore Grand Prix and
Standard Chartered Singapore Marathon, and is poised to become one of the premier sports hubs in Southeast
Asia. The Singapore Sports Hub further cements Singapore’s influence in the sporting arena by being the most
significant large-scale development to-date.

Aligned with Singapore’s vision to build its sport standing at the world level, the programme is designed
to meet the growing demand for qualified professionals and to fulfil your career aspirations in sports
management.

Objectives                                  Modules                                 Pathway 2
                                                                                    • Sport Governance
The programme aims to:                      Year 1                                  • Sport Marketing
• provide you with knowledge and            • Fundamentals of Business and          • Research Methods in Sports Studies
  critical understanding of sports            Management                            • Research Project in Sports Studies
  policy, planning, management              • Fundamentals of Marketing
  and delivery of sporting                  • Global Retailing in Society           Each module is 20-credit except
  opportunities to the community            • Leisure Management and                Dissertation and Research Project
                                              Consumption                           in Sports Studies (60-credit).
• enable you to develop an                  • Sports Studies - Issues and
  understanding of the unique                 Concepts
  features of marketing in a sports
  environment
                                            • Sustainable Marketing                 Career Prospects
                                                                                    Your opportunities include
• allow you to apply core sports            Year 2                                  management positions in
  marketing principles in the               • Developing Sustainable Events         marketing, sales, planning, sports
  delivery of customer values               • Digital and Experiential Marketing    events management and sport
• equip you with the appropriate            • Managing the Business of Sport        administration. Organisations
  skills to excel in decision-making        • Sports Policy                         that offer these positions include
  positions                                 • The Business of eSports               professional sport clubs, sport
                                            • Understanding Consumers               governing bodies, health and
• provide you with a critical
  understanding of contemporary                                                     leisure clubs, sport public
                                            Year 3 (Choose ONE pathway)             agencies, sport community
  issues in sport and marketing
                                            Pathway 1                               recreation departments, sport
• provide you with awareness of             • Delivering Value in the Digital Age
  the extensive contribution of                                                     event’s organisers and athletic
                                            • Sport Governance                      service organisations.
  sport in historical, social, political,   • Sport Marketing
  economic and cultural forces              • Dissertation

                                                                                                                     11
Programme
                     Information
Duration, Intake and Programme Fees
                                                                                                                            International
             Programme                   Duration     Intake                     Fees                      Local Students
                                                                                                                              Students

                                          2 Years                                Total
                                                                 Note: Total fees indicated are for Year
 BA (Hons) Digital Media (Top-up)        Full-time               2 & 3. Year 1 of the programme is not
                                                                                                            S$39,033.60     S$41,344.80
                                                                                applicable.

 BA (Hons)                                            August                    Year 1                       S$8,795.40      S$9,309.00
 • Events Management
 • Marketing                             2-3 Years
 • Retail Marketing                      Full-time                           Year 2 & 3                     S$39,033.60     S$41,344.80
 • Sports Studies and Marketing
                                                                                 Total                      S$47,829.00     S$50,653.80

Fees are inclusive of prevailing GST and are payable before the commencement of each semester. Fees do not include textbooks,
repeat fees and expenses related to the exchange semester at Stirling. Please refer to SIM GE website for the latest fees.

Other Fees
              Student Development Fee                              S$251.45

A one-time payment applicable to all students embarking on a full-time Diploma or
Undergraduate programme at SIM. This fee goes towards activities that will help in
students’ personal growth and equip them with functional skills that enhance their
employability.

        International Student Induction Fee                       S$428.00

A one-time fee payable by new full-time international students. This fee covers
pre-arrival and arrival support, including activities to enhance the international
student learning experience.

All fees are inclusive of the prevailing GST and are applicable for intakes commencing
from Jan 2022 onwards. Please visit SIM GE website for more information.
Mode of Delivery                        Admission Criteria
Classroom learning comprising:          Entry to Year 1*
• Activities                            • GCE ‘A’ level passes; or
• Lab work                              • International Baccalaureate (IB)
• Lectures                                Diploma or other equivalent
• Tutorials                               pre-university certificates
• Workshops
                                        *Not applicable for BA (Hons) Digital
                                        Media (Top-up) programme.
Assessment
• Continuous assessments such as:       Entry to Year 2
  - Presentations                       • Diploma in Media from a local
  - Tutorial exercises                    polytechnic or similar institution*;
• Individual/group assignments            or
• Written exams                         • Relevant diplomas can be
• Dissertation                            considered for admission; or
                                        • Non-related diplomas with
                                          successful completion of an SIM
Exchange                                  Preparatory Course
Semester at                             *For the BA (Hons) Digital Media
Stirling                                (Top-up) programme only.
You’ll have an option to spend
one semester of study (i.e. Year 3,     A minimum of C6 pass in English
Semester 1) at Stirling’s UK home       as First Language at GCE ‘O’
campus. Students who are on             Level or equivalent is required for
this exchange are expected to           English Proficiency.
complete modules equivalent of
                                        All other qualifications will be
60 credits.                             evaluated on a case-by-case basis.
Note: Exchange semester is contingent
                                        Please visit SIM GE website for full
on global conditions and travel
                                        details on programme admission
restrictions.
                                        criteria including English Proficiency.

                                                                                  13
Preparatory
                    Courses
Applicants with non-related diplomas or with suitable qualifications must complete and pass the relevant
preparatory course to gain advanced standing to Year 2 study of the respective Stirling undergraduate
programmes, subject to the University’s approval. The courses are developed and awarded by SIM, Singapore.

         Preparatory Course in                        Duration                    Intake                Fees

 • Digital Media
 • Events Management
 • Marketing                                     3 Months Full-time                May          S$695.50 per module
 • Retail Marketing
 • Sports Studies and Marketing

Fees are inclusive of prevailing GST and are payable in full prior to course commencement. Fees do not include textbooks.
Please refer to SIM GE website for the latest fees.

                                                                                    Mode of Delivery
   Bachelor of Arts (Honours)            Preparatory Course & its Modules
                                                                                    Classroom learning comprising:
                                    Preparatory Course in Digital Media:            • Activities
                                    • Introduction to Creative Industries           • Lectures
     Digital Media (Top-up)                                                         • Tutorials
                                    • Introduction to Critical Digital Media
                                      Studies
                                                                                    Assessment
                                    Preparatory Course in Events Management:        The modules are assessed either
      Events Management             • Introduction to Events Management             by written exams, coursework or a
                                    • Introduction to Marketing                     combination of both.

                                    Preparatory Course in Marketing:                Certification
                                    • Introduction to Marketing                     A certificate of completion will be
           Marketing
                                    • Introduction to Marketing Ethics and          awarded upon successful passing
                                      Sustainable Marketing                         of the Preparatory Course.

                                    Preparatory Course in Retail Marketing:
        Retail Marketing            • Introduction to Marketing
                                    • Retail Studies

                                    Preparatory Course in Sports Studies and
                                    Marketing:
  Sports Studies and Marketing
                                    • Introduction to Marketing
                                    • Sports Studies
Admission Criteria
The University may require students to complete one or two modules through blended learning.

  Preparatory Course in        Requirements for candidates with                     Module(s) to take

                                                                        • Introduction to Creative Industries
                          Non-Media related SIM or local Polytechnic
      Digital Media                                                     • Introduction to Critical Digital Media
                          Diploma
                                                                          Studies

                          SIM or local Polytechnic Diploma              • Introduction to Events Management
                          (& have taken module in marketing)

   Events Management
                          Non-Marketing and/or Non-Business local
                                                                  • Introduction to Events Management
                          Polytechnic Diploma (& have not taken
                                                                  • Introduction to Marketing
                          module in marketing)

                          SIM or Non-Marketing and/or Non-Business
                                                                        • Introduction to Marketing Ethics and
                          related local Polytechnic Diploma (& have
                                                                          Sustainable Marketing
                          taken module in marketing)
       Marketing
                          Non-Marketing and/or Non-Business related     • Introduction to Marketing
                          local Polytechnic Diploma (& have not taken   • Introduction to Marketing Ethics and
                          module in marketing)                            Sustainable Marketing

                          SIM or Non-Marketing related local
                          Polytechnic Diploma                           • Retail Studies
                          (& have taken module in marketing)
    Retail Marketing
                          Non-Marketing and/or Non-Business
                                                                        • Introduction to Marketing
                          related local Polytechnic Diploma
                                                                        • Retail Studies
                          (& have not taken module in marketing)

                          SIM or local Polytechnic Business
                          Diploma (& have taken module in               • Sports Studies
                          marketing)
   Sports Studies and
       Marketing
                          Non-Sports Studies & Non-Business related
                                                                        • Introduction to Marketing
                          local Polytechnic Diploma
                                                                        • Sports Studies
                          (& have not taken module in marketing)

                                                                                                                   15
Be part of the
            SIM-Stirling Family

                                    ‘‘This programme incorporates
                                      theories and applications for
                                      the working world. And with
                                      real event happenings cited as
                                      examples, lessons are a lot more
                                                                      ‘‘
                                      relatable and interesting. (2021)

 Nurul Jannah Binte Abdul Rahman
 Graduating student,
 BA (Hons) Events Management

     ‘‘The exposure to
       different fields of
       knowledge in sports
       and marketing is
                        ‘‘
       what I have enjoyed
       very much from the
       programme. (2021)

                                   Daniel Wong
                                   Graduate,
                                   BA (Hons) Sports Studies and Marketing
                                   Manager, Referees Department
                                   Asian Football Confederation
‘‘  The degree has equipped
                                                        me with the relevant
                                                        knowledge and skill set
                                                                            ‘‘
                                                        to add value to my work.
                                                        It has also created many
                                                        opportunities for me to
                                                        lead projects and new
                                                        initiatives. (2021)

Mark Fong Kim
Graduate,
BA (Hons) Sustainable Events Management*
Manager, Culinary & Catering Management
Temasek Polytechnic

‘‘
The Sports Studies and
Marketing programme
expanded my perspective
                     ‘‘
of how sports fit into our
world from the aspects of
business, governance and
marketing. (2021)

                                           Leslie Yeo
                                           Graduate,
                                           BA (Hons) Sports Studies and Marketing
                                           Coaching Development Executive (Traineeship)
                                           Republic Polytechnic

                                           *This programme was teach-out in Oct 2020 and
                                            now titled BA(Hons) Events Management.
                                                                                           17
Application &
                        Admission                                                   APPLICATION FEES
                                                                                    An application fee is payable
                                                                                    for each application form that is
                                                                                    submitted. This fee (inclusive of the
                                                                                    prevailing GST) is non-refundable
                                                                                    and non-transferable. The fee will be
                                                                                    fully refunded only if the intake does
                                                                                    not commence. Unpaid applications

                                      1
                                                                                    will not be processed.
                                            Visit www.simge.edu.sg/                 Payment Mode: MasterCard/Visa
                                            application-and-admission/              credit cards or eNETS
                                            for the application process
                                            and list of required                                                     Local                  International
                                            supporting documents.                      Application                 Applicants                Applicants
                                                                                         Fees
                                                                                                                     S$96.30                   S$481.50*

                                                                                    *This does not include all fees related to

                                      2
                                                                                    Student’s Pass application.
               Prepare copies of
        supporting documents.                                                       PRIVATE EDUCATION ACT
                 Complete your                                                      The Private Education Act was legislated
       application and payment                                                      in December 2009 to regulate the
             of application fees.                                                   private education institutions (PEIs) in
                                                                                    Singapore. The regulatory regime, as
                                                                                    set-out under the Private Education Act
                                                                                    and its subsidiary legislation, comprises
                                                                                    the Enhanced Registration Framework

                                      3     Bring your original
                                            documents to SIM HQ
                                            for verification.
                                                                                    and the EduTrust Certification Scheme,
                                                                                    both administered by the Committee
                                                                                    for Private Education (CPE), a part of
                                                                                    SkillsFuture Singapore (SSG).

                                                                                    Singapore Institute of Management Pte
                                                                                    Ltd (SIM PL), in meeting the regulatory
                                                                                    requirements under the Private
                                                                                    Education Act, has put in place the

                                      4
                                                                                    following:

                                                                                    • Adoption of the Standard PEI-Student
      Check your email for your                                                       Contract template from CPE
         application outcome.                                                       • Allowing students a cooling-off period
                                                                                      of 7 working days after signing the
                                                                                      PEI-Student Contract
                                                                                    • Protection of students’ fees under the
                                                                                      Fee Protection Scheme
                                                                                    • Transparent refund, course transfer,
                                                                                      leave of absence and withdrawal policies
                                                                                    • Commitment in maintaining the
                                                                                      confidentiality of students’ data

                                                                                    For more information on the above
                                                                                    mentioned, visit www.simge.edu.sg/
                                                                                    application-and-admission/edutrust/
                                                                                    and www.simge.edu.sg/application-
                                                                                    and-admission/general-admin-
                                                                                    matters/.

Singapore Institute of Management Pte Ltd
461 Clementi Road, Singapore 599491
     +65 6248 9746
     study@sim.edu.sg
     www.simge.edu.sg
                                                                          Photo Credits
                                                                          Front cover, pages 1, 4 & 7: Photos courtesy of University of Stirling, UK

    Follow Us!                                                            This brochure contains key information, accurate as at time of print on 16 September 2021.
                                                                          For the most updated and complete corporate and programme information, refer to our
                                                                          website at www.simge.edu.sg.
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