BENEFITS & SERVICES PACK - www.scotch-whisky.org.uk - Scotch Whisky Association
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MEMBERSHIP
BENEFITS &
SERVICES PACK
www.scotch-whisky.org.uk
@ScotchWhiskySWA
@ScotchWhiskySWA
MEMBERSHIP BENEFITS AND SERVIES PACK 2019
The Scotch Whisky industry has been over 500 years in the making, and we are proud that Scotland’s national drink is also a global drink, enjoyed from
Bogota to Beijing, New York to New Delhi.
We strive to deliver the best possible global business environment for Scotch Whisky, in order to ensure Scotch Whisky continues to be the world’s premier
whisky and consumers’ spirit of choice.
To achieve this, we work closely with our members, with the UK and Scottish governments, International governments, and other partners to shape the future
in favour of Scotch.
Our 2018-2023 Strategy sets out our goals over an important period in the industry’s history, and its future. From Brexit to trade barriers, environmental
leadership to alcohol policy and legal protection. The SWA exists to smooth the way for Scotch, and support our members to overcome challenges and
harness opportunities.
Our strategic goals are to:
Enhance the industry's position through and beyond Brexit
Secure the sustainability of the industry
Create the circumstances for global growth
The services and benefits we offer are all targeted to the delivery of these goals.
This guide sets out the benefits of SWA membership – our people, our services and our expertise.
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MEMBERSHIP BENEFITS AND SERVIES PACK 2019
The 5 Scotch Did you know?
Regions
Scotch Whisky is exported to 175 markets worldwide
Exports of Scotch Whisky earned £149 every second in 2018
Speyside More Scotch is enjoyed worldwide than American, Canadian and
Irish whiskies combined
Scotch Whisky accounts for 20% of all UK food and drink
exports
Lowland
The term ‘whisky’ comes from the Gaelic ‘uisge beatha’ or
‘usquebaugh’ meaning ‘water of life’
Drinkers in the UK often choose to enjoy Scotch with just a little
Highland
water, but in Spain they mix it with cola, in China with cold green
tea, and in Brazil with coconut water
The earliest reference to distilling in Scotland appears in the
Scottish Exchequer Rolls in 1494
41
Campbeltown
BOTTLES OF
SCOTCH
Islay WHISKY
ARE EXPORTED
EVERY SECOND
The Economic Impact The 2018 Exports
VALUE - £ GBP VOLUME - 70cl bottles equivalent
adds over supports supports
£5bn of value salaries worth over £1,299m
Blended Scotch Whisky
325m
to the UK £1.3bn in 40,000 jobs 28% (bottled) 25%
economy Scotland alone across the UK
Total Single Malt Scotch Whisky Total
£4.70 1.28
second largest a significant contributor £359m
billion billion
121m
to the rural economy – it
Other
net contributor 8%
(Bulk Scotch Whisky and bottled single
and blended grain Scotch Whisky)
10%
to balance of UK supports 7,000 jobs in £3,038m 830m
trade in goods rural Scotland 65% 65%
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MEMBERSHIP BENEFITS AND SERVIES PACK 2019
The Scotch Whisky Association is the trade body for the Scotch Whisky industry.
With more than a century’s experience of looking after the interests of this iconic industry, we are recognised as one of the leading trade associations in the UK and are a
respected and recognised voice in markets around the world. Together, our Edinburgh headquarters and London office house all 36 members of staff who work across 5
teams – Industry, International, Legal, Strategy & Communication and Corporate Services.
We represent over 70 member companies, from global spirits producers to family-owned firms, established to new distillers, that accounts for the majority of Scotch
Whisky production. Our members own hundreds of brands and thousands of expressions enjoyed in 175 markets worldwide.
We have a passion for Scotch Whisky and care about our members’ interests, both at home and abroad. We work hard to create the best possible business
environment so all members, small and large, can grow their business and reach their full potential.
The Association also seeks to support the reputation of the Scotch Whisky industry worldwide, among consumers, institutions and stakeholders and prevent attempts to
unfairly take advantage of that reputation. We love hearing from our members, and encourage producers of all sizes to participate on issues that affect individual businesses
and the industry as a whole. You can do that through the Committee structure and the annual membership event, which cover discussions on a wide range of areas such as:
How we can influence the regulatory and tax environments so that they improve competitiveness, profitability and productivity. That could include action to secure a
more competitive tax rate in the UK through the SWA’s high-profile excise duty campaigns
The rules and frameworks that allow Scotch Whisky to trade freely and compete equally with other alcoholic beverages anywhere in the world – including market
reports and insights
Sharing best practice on occupational health & safety and environmental practices
How we can build constructive relationships with national governments and international institutions on the role alcohol plays in society. This also includes promoting
responsible consumption and participating in action to tackle misuse
Ensuring the integrity of Scotch Whisky is protected on a global basis.
Join us and learn more about what the Scotch Whisky Association can do for your business.
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MEMBERSHIP BENEFITS AND SERVIES PACK 2019
Our staff have a wealth of experience and expertise to draw on and they use it to support our member companies at every turn.
Our industry team focusses on achieving a regulatory framework at home which keeps our industry sustainable and competitive. Our work spans from the development of
cereal varieties to the customs and excise controls required to export bottles around the world. This covers a wide range of areas, such as securing a fairer and more efficient
system of taxation, promoting responsible drinking, and the delivery of our ambitious environmental strategy. The team also works on ensuring the sector is an attractive
place to work, among others by considering skills and workforce issues and continuous improvement of occupational health & safety standards.
Our international team supports the global growth of Scotch as a quality product consumed in 175 markets around the world. The team helps prevent and improve market
access issues faced by our member companies in exporting Scotch Whisky. This can include issues such as customs requirements, definitions of whisky, taxation of Scotch in
relation to other spirits or labelling requirements. The international team also includes an EU and Brexit team who are responsible for coordinating the industry’s response to,
and preparation for, the UK’s exit from the EU.
Our legal team is primarily responsible for the worldwide protection of Scotch Whisky. At any one time the team will be handling between 60 to 70 cases in courts around
the world, many more investigations and a substantial trade mark case load.
Our Strategy & Communication team leads on political engagement, particularly with the Scottish and UK governments, and our external communications. The team is also
responsible for our economics unit, member services and IT/information management.
Home to the SWA support staff and responsible for finance and administration.
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MEMBERSHIP BENEFITS AND SERVIES PACK 2019
The Scotch Whisky Association is governed by a Council made up of 16 senior executives from our member companies. It sets the strategic direction and
agrees the overall policy of the SWA. By drawing its members from a wide range of different businesses, the Council reflects the interests of all members. It
meets four times a year.
The Council appoints a number of Committees for advise on different aspects of its work:
The Industry Committee meets twice a year to discuss strategic issues concerning the industry’s sustainability and licence to operate (e.g. environment,
science, occupational health & safety, skills, infrastructure), and to set strategic direction/review progress for issue-based Working Groups, which meet
as/when required.
The International Committee meets twice a year to discuss strategic trade issues, to set strategic direction and to review progress. Every year, the
Committee agrees market-focused Working Groups according to priorities. The Brexit Working Group reports into this Committee and meets on an ad-hoc
basis. There are market specific Working Groups for markets such as India, the US and Africa.
The Government Relations Committee meets twice a year to develop and recommend strategic policies to the SWA Council in relation to the SWA’s
government relations in Holyrood and Westminster. It advises on how to positively engage with political stakeholders and considers the wider reputation of
the Association and the Scotch Whisky industry, supports the delivery of the SWA’s 2018-2023 Strategy, with particular focus on a competitive regulatory and
tax environment in the UK.
Working Group on the Protection of Scotch Whisky meets when required and reports directly to the SWA Council to advise on matters which impact on
the integrity of Scotch Whisky worldwide.
Finance Committee meets twice a year, chaired by the Treasurer. It considers audit findings and the Association’s Statutory Accounts, scrutinises the SWA’s
budget, recommends the budget to Council, takes decisions and provides guidance on financial matters and other issues relating to the functioning of the
SWA.
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MEMBERSHIP BENEFITS AND SERVIES PACK 2019
The SWA provides a range of services, advice and guidance applicable to Cereals Technical Note
the industry. We have developed a Cereals Technical Note that brings together details
of distillers’ cereals needs and offers some context about cereals place in
Market Information Database the Scotch Whisky industry. Much of the information is already freely
Members can gain access to our online database providing in-depth available, though bringing it together into one place provides a handy
market reports, updates on tariffs and taxes, labelling and more for over reference guide for industry employees as well as the supply chain. This
175 global markets. high valued report is used throughout our extensive supply chain.
Industry Statistics Brexit Toolkit
Members can access our online reporting tool for Scotch Whisky export Our dedicated Brexit team are on hand to assist members as they plan for
data for over 175 global markets where they can generate reports to their all issues related to Brexit. The SWA has produced an industry specific
own specification or view the monthly executive summary. Stock, toolkit to help guide your company when making important decisions on
production and employment reports are also available and help monitor Brexit related issues including getting goods to market, the future of
the key metrics of the industry using information collected from our labelling, and the implications for import tariffs in global markets.
members.
Products & Suppliers
Label Design The SWA is occasionally approached by products & suppliers to the
If you want to ensure your label complies with the 2009 Scotch Whisky industry and will advertise these to members.
Regulations, our Legal team is on hand to provide guidance.
Overseas Sales Enquiries
New Product Development The SWA is occasionally approached by companies overseas who wish to
Have a new product? Contact the Legal team to ensure compliance with import Scotch. These are advertised to members.
the law. Any questions and our knowledgeable Legal team will be happy
to help.
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MEMBERSHIP BENEFITS AND SERVIES PACK 2019
HMRC Compliance
Members can get in touch with our Industry and Legal teams, experts with Consultations
HMRC compliance, who will be able to assist or put them in touch with other We regularly monitor and respond to government consultations which
members who have had similar experiences. The SWA is in regular and may impact the sector. We can offer guidance to members that want to
direct contact with key officials in HMRC’s excise and customs policy teams. participate in consultations to help formulate and shape an industry-wide
response.
Health & Safety Information Campaigns
Members can subscribe to our Health and Safety (H&S) newsletter with From a more competitive rate of excise duty in the UK and the re-
guidance for keeping their personnel safe, use our quarterly H&S Accident introduction of duty free, to breaking down barriers to trade in overseas
report to benchmark their results against the industry or access our resource markets, we are a highly effective campaigning organisation with a track
materials such as Management of Flammable & Explosive Atmospheres in record of success.
the Scotch Whisky industry and more.
SWA Publications & Research
STEM (Science, Technology, Engineering and Mathematics) Ambassador The SWA provides a range of publications and research data which can be
Support Pack used by member companies to train employees or use with external
We want to help inspire the next generation to consider a career in the stakeholders.
Scotch Whisky industry and become involved with our STEM Ambassador
initiative. This handy support pack is available to assist members to attract Distilleries to Visit Scotch Whisky Distillery Map
and retain high-quality staff. Scotch at a Glance Scotch Whisky Questions & Answers
Budget Submissions Scotch Whisky Export Analysis
SWA Newsletter Economic Impact of Scotch Whisky Production in the UK
This quarterly update on events and news on the SWA and the industry Scotch Whisky Environmental Strategy
gives members an opportunity to catch up with some of the work which has
been going on.
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MEMBERSHIP BENEFITS AND SERVIES PACK 2019
Our events provide invaluable opportunities for members to network, develop Parliamentary Receptions
policy and share best practice. The SWA hosts a number of parliamentary receptions in Edinburgh and
London for its members to network with Parliamentarians and celebrate the
Members’ Day industry’s success and priorities as it looks towards future growth.
Our annual Members’ Day event provides a forum for members to learn more
about the SWA’s policy priorities and the current challenges facing the We also advertise other various business events that may be of interest to our
industry. Taking place in May, the event includes: members including international trade shows, sponsorship opportunities,
business council events, e.g. China Britain Business Council – Meet the Buyer
speeches from high profile key stakeholders etc.
facilitated panel discussion including key industry members and
invited guests
themed breakout sessions chaired by industry specialists which
explore three key topics in a smaller and more interactive setting
our formal general meeting
We also offer an opportunity to either sponsor or exhibit at this event. This
allows for suppliers to work in partnership with us to promote their
organisation and benefit from significant profile through interaction with our
members network.
Ad-hoc Workshops and Seminars
We help facilitate topic based workshops to one-off policy-focussed seminars,
on topics such as Manual Handling, Behaviour Safety, Food Contact Materials
and Brexit. These events provide an excellent platform for networking and
opportunities to discuss the latest challenges facing the industry.
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MEMBERSHIP BENEFITS AND SERVIES PACK 2019
The Scotch Whisky Action Fund is part of the industry’s commitment to promote responsible drinking and tackle alcohol-related harm.
Launched in December 2013, the Fund provides £100,000 per annum to support innovative projects and initiatives that deliver targeted interventions to
tackle alcohol-related harm in Scotland.
In its first five years of operation more than 50 have been made. The projects supported come from across Scotland, from Orkney in the North, the central
belt, Islay in the west, to Dumfries and Galloway in the South.
Each project produces a report setting out what was achieved against the aims set. We produced a consolidated ‘Update and Impact Report’ in 2017 giving
a brief overview of the projects that had been supported to date.
PAGE 9MEMBERSHIP BENEFITS AND SERVIES PACK 2019
The SWA’s redeveloped website is our platform to promote the industry, deliver key messages and launch campaigns. It is designed for use by multiple
audiences; whether that’s influencing politicians and policy-makers, providing quick facts and position statements for media, a resource for members or
informing whisky enthusiasts about the story of Scotch, ways to enjoy it and how to visit distilleries.
We are also active on social media, engaging in debate and ensuring the industry’s voice is heard. You can follow us on Twitter, Instagram and LinkedIn.
Member Portal
Our Member-only portal is an online knowledge base providing members with exclusive access to:
Guidelines and codes of practice relating to the operational and technical aspect of the industry including HMRC compliance, environmental
strategy, health and safety and more;
Our Market Information database with in-depth intelligence and updates on tariffs and taxes, labelling, packaging, import documentation and 175
global markets;
Our Industry Statistics database holding Scotch Whisky exports figures for 175 world markets together with stock, production and employment
figures for the industry (as collected from our members);
Information on key consumer issues such as alcohol and health;
Legal guidance on a range of issues including the Technical File for Scotch Whisky, Verification and new product development;
Updates on SWA Committees and Working Group activities;
Consultations affecting the industry;
We are currently developing a new member portal that will have more features improving information sharing, communication and networking.
PAGE 10
The Scotch Whisky Association membership@scotch-whisky.org.uk
Quartermile Two 5th Floor, 1 Knightsbridge Green
Two Lister Square London @ScotchWhiskySWA @ScotchWhiskySWA
www.scotch-whisky.org.uk
Edinburgh, EH3 9GL SW1X 7NE
0131 222 9200 0207 960 6978You can also read
