Best practices of professional equality by the valorization of Human Capital - Association des femmes experts-comptables

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Best practices
of professional equality
by the valorization of Human Capital
      i n   a c c o u n t i n g              f i r m s

                 « Valorizing human resources in a
                 perspective of professional gender
                 equality increases the value of the
                 firms and of the profession. »

                  e
                afeca
                 FEMMES EXPERTS-COMPTABLES
The law favours the equal access of
women and men to elected office and
functions as well as to professional and
social responsibilities.

Article One of the French Constitution
THE COMMITMENT
 OF THE ACCOUNTANCY PROFESSION

No one can deny that the staff population in companies is evolving
toward a gender balance. We can only delight in this.

It can only be said that the liberal professions as a whole are
swelling with women, and that this proportion has grown to 46%.
The accountancy profession is part of this movement, with more
than 5000 women listed in the Order, or about 25%, while they
accounted for only 20% in 2011.

The profession has to remain vigilant, though, to avoid attracting
women’s talents into a salaried activity. While such activity is
perfectly appropriate to women, representing nearly half the
graduates with a certified public accountant’s degree, efforts still
have to be made to attract them to the liberal profession.

This is why the French Institute of Certified Public Accountants
(CSOEC, Conseil supérieur de l’ordre des experts-comptables)
supports the initiative of the French CPA women on board
association, (AFECA, Association des Femmes diplômées
d’Expertise Comptable Administrateurs) to generate a Charter of
professional equality by valorizing human capital, proposed for
firms’ signature as a voluntary commitment.

Today, AFECA is making another initiative that I applaud, with
this inventory that summarises the best practices to reach the
Charter goals, as identified by regional working groups and Charter
signatories on its interactive website, into a booklet of guidelines.
I hope this booklet will prove to be a source of inspiration for each
firm and a roadmap for our profession.

                                                      Philippe Arraou
Président du Conseil supérieur de l’ordre des experts-comptables (CSOEC)
4      WHY TALK ABOUT PROFESSIONAL GENDER EQUALITY?

                                                On 8 October 2015, the State Secretary
                                                in charge of Women’s Rights unveiled
                                                the top 10 companies of the SBF 120 in
    TALKING ABOUT                               feminisation, happy that companies are
                                                beginning to acquire the means of reaching
    PROFESSIONAL GENDER                         a gender balance in their staffs and at all
    EQUALITY                                    levels of decision making.
    IS TO RELATE TO                                 ALONGSIDE THE PROGRESS
    A MAJOR SOCIAL                                  MADE AND POSTED BY THE
    CHALLENGE.                                      LARGEST COMPANIES, WHERE
                                                    ARE THE LIBERAL PROFESSIONS
Equality is a fundamental right and a               AT, AS THEY ACCOUNT FOR
republican principle. Implementing it is            NEARLY 11% OF THE ACTIVE
first and foremost a question of justice            POPULATION?
and equity. As a fundamental point, it also
represents an advantage for the development     According to the Equality Laboratory, there
of our society. The Equality Charter (2004)     is still a glass ceiling in these professions
defines it as a democratic imperative that      that still prevents women from accessing
must be reflected in a will characterised       the highest jobs and claiming the highest
by greater social justice in the direction      pay.
of women and by a daily struggle against
all forms of discrimination. It is a societal   Are they organising to address the issue of
requirement in order for the various times      professional equality and valorize women’s
of life to be equally valued and assumed        talents better? It must be recognised that
fairly by men and women.                        these professions, which are historically
                                                men’s professions as a whole, are witnessing
It is, finally, an economic necessity           a growing feminisation since women today
in the face of the competition,                 account for 46% of the active population,
the competitiveness and demographic             though with considerable disparities
reversal that French companies are              depending on the professions.
facing. In this regard, women constitute a
breeding tank of competence the economy         The accountancy profession is still behind,
needs [1].                                      even though it is part of this positive
                                                movement with roughly 5000 women
The French legal apparatus is impressive        registered in the the French Institute of
because no fewer than nine laws have been       Certified Public Accountants, or about a
passed to promote professional equality;        quarter of the 20000 French certified public
but the results are still modest on the         accountants whereas they were at only 20%
application level with regard to the ever-      in 2011[2].
more-precisely specified objectives.

                                                [1] Equality Charter: France commits to it, Ministry delegated to
                                                parity and professional equality, 2004.
                                                [2] French Institute of Certified Public Accountants (CSOEC).
WHY TALK ABOUT PROFESSIONAL GENDER EQUALITY?                                                                                                          5

    THE EXPLANATION OF                                                         contribute to governance of behaviours
    THE STILL LIMITED RATIO                                                    that will create sustainable value for the
    OF FEMINISATION IN THE                                                     stakeholders of the liberal professions?
    ACCOUNTANCY PROFESSION
                                                                               This booklet of best practices of professional
    RESIDES FOR MANY IN THE
                                                                               equality for valorizing the value of Human
    SPECIFIC CONSTRAINTS
                                                                               Capital in certified public accountants’
    WEIGHING UPON THE LIBERAL                                                  firm is the result of a rising awareness of
    PROFESSIONS.                                                               the accounting profession as concerns the
                                                                               need for it to be part of this professional
The profession has a high workweek                                             equality movement, operationally, via
amplitude, and in many cases, travels related                                  the valorization of human resources, in
to the need to develop a clientele, to adapt                                   a balanced model between its male and
to its rhythm or devote time to ongoing                                        female components, recognised today as
professional training. Facing constraints                                      an opportunity for sustainable growth and
like these, in order to balance better                                         inclusive performance.
between professional and private life, many
women with certified public accountants’                                       This guide recalls how and why AFECA,
degrees prefer to be on a salary: only 29% of                                  with the support of the French Institute of
the newly CPA graduated women register                                         Certified Public Accountants (CSOEC),
with the French Institute of Certified Public                                  mobilised itself within this dynamic, and
Accountants, versus 64% of the men[3].                                         today presents a summary of the best
                                                                               practices that have been identified, first
Aware of this «drain of female talents»,                                       by the women in the profession via the
the representative bodies of the liberal                                       contribution from its Regional Delegations
professions went into action on the issue. For                                 on a collaborative platform of working
example, the Pact for equality in regulated                                    groups, and secondly by signatory firms
liberal professions that the Bar Association                                   of the Charter for Professional Equality
signed, and the branch agreement on the                                        by Valorizing Human Capital, via the
professional equality of men and women in                                      interactive space at the AFECA website.
the accountancy profession[2]. But beyond
governance of compliance with hard law
or professional agreements, how can we

                                                                                  January: Copé Zimmermann Act: 20% in 2014 and 40%
                                                                                  of women on boards of directors in all companies of more
                                                                                  than 500 employees and €50 million in turnover or balance
 Creation of AFECA at the initiative of the CSOEC                                 sheet total by 2017.

                                  2010                                                                              2011
                       July: opening of the boards of directors to
                       graduates of the accounting professions.

[3] Prospective study of the professional branch of certified public accountants and auditors and generation of an inventory of the “Observatory of the
professions of certified public accountants and auditors” (“Omeca”), 2012.
[4] Agreement signed 4 January 2013 between the ECF and IFEC Presidents and the representatives of the union organisations extended by a decision
published on 11 October 2013.
6              EDITO MARIE-ANGE ANDRIEUX – MARIE-DOMINIQUE CAVALLI

AFECA,
                                                                One of AFECA’s main challenges is to help
                                                                certified public accountants’ firms and
                                                                companies to integrate the women of the

objectives                                                      profession into positions of leadership and give
                                                                them greater visibility and legitimacy in the

for delivering
                                                                economic and financial world.

                                                                We are convinced that the market for directors’

sustainable                                                     mandates on corporate boards can be of great
                                                                benefit to certified public accountant profiles

value
                                                                fully suited to the needs of boards of directors
                                                                and their committees, not only of large but also
                                                                small and medium-size companies, with which
                                                                the regional delegations of AFECA develop a
                                                                very special proximity. All the more so that the
                                                                AFECA provides training for these experienced
                                                                women to know the new modes of governance
                                                                better and know how to combine both “hard”
                                                                and “soft” skills.
     Marie-Ange              Marie-Dominique
     Andrieux                Cavalli                            AFECA also makes it possible to devote the high
    Co-Chairs of AFECA                                          added value of the certified public accountant’s
                                                                degree, reformed in 2010, which today is
                                                                opening up to a plurality of skills insofar as it
                                                                gives access both to liberal exercise, to salaried
                                                                exercise, or in the public sector.

                                                                       Publication by CSOEC and AFECA of the Charter of
         Creation of High Council of                                   Professional Equality by the Valorization of Human Capital
         Gender Equality for Women        August: act on real          AFECA ranked in the Top 20 women’s French networks
         and Men («HCEFH”)                gender equality

      2012                                     2014                                               2015
    Creation of Parity Observatory                                       June: publication by the European Commission of the
    conducting the various surveys                                       «Gender Equality 2016-2019” plan
    of AFECA
AFECA, OBJECTIVES FOR DELIVERING SUSTAINABLE VALUE                                                                       7

            Over the long term, AFECA wants to innovate
            by a professional equality that, by instituting
            appropriate professional practices, leads to an                       OUR CERTIFIED PUBLIC ACCOUNTANT
            equivalent «career capital» for men and women                         BRAND SYMBOLISES A MESSAGE:
            over the duration of their active life.

            Moreover, since we know how to
                                                                        THE PROFESSION’S
            work in a co-creative sharing process
            with our clients, we hope an informal
                                                                        COMPETITIVENESS
            dissemination of our experience can
            enrich our ecosystem. Lastly, because
                                                                        IS ALSO THAT OF
            the performance should be ethical,
            it seems important to us to instigate
                                                                        THE ECONOMY!
            actions on professional equality, to put
            the progress to which the investment
                                                                        AFECA HELPS
            of our profession has contributed at the
            service of the community.
                                                                        EXPAND THAT.

                                                                                            Application of the quotas to small and
                                       January: quota of 40% women on boards of             medium-size enterprises of more than
                                       directors enters into effect                         250 employees

    2016                                                                 2017                                2020
Publication of the third AFECA study on the place of women directors
on boards and their committees in companies listed on Euronext and
Alternext Paris, conducted in partnership with Telescop
8       MAKING WOMEN COUNT ON BOARDS OF DIRECTORS

          AFECA wants to contribute
          to three major challenges:
          reaching the threshold of
40 % of women on boards by 2017
with truly diversified profiles,
institute efficient governance of
small and medium-size enterprises,
and raise women to positions of
leadership or influence in board
committees (audit, but also
nomination and remuneration).

    The French CPA women on board             This major step towards a fairer
    association (A F E C A ) created in       society and a higher-performance,
    November 2010 at the initiative of the    more sustainable economy, placed the
    French Institute of Certified Public      Copé-Zimmermann Act in the dynamic
    Accountants (CSOEC) originated from       of Corporate Social Responsibility
    a dual legislative opportunity: the Act   (“CSR”) of Enterprises. The changeover
    of 23 July 2010 on consular networks      towards a digital and knowledge
    allowing certified public accountants     economy accentuated the centring
    to hold directors’ mandates, and the      of the factors of competitiveness on
    Copé-Zimmermann law of 13 January         human resources and intangible assets.
    2011, providing for a quota of 40% of     To accompany companies that have to
    women in 2017 on boards of directors      reinvent their business models, AFECA
    of companies with more than 500           wants to valorize the talents of women’s
    employees and a turnover or balance       certified public accountant capital and
    sheet of at least €50 million.            provide a response to the challenges of
                                              parity and economic governance.
MAKING WOMEN COUNT ON BOARDS OF DIRECTORS                                                                    9

 This is why, starting in 2011, the
 Association proposed its breeding
                                                                    « Women on European
 platform of new “expert” profiles, for
 non-executive independent director
                                                                    Boards/ realizing EU
 mandates, bearers of added value in the
 board’s strategic and financial debate.
                                                                    potential : progress and
 By its regional network and proximity
                                                                    challenges »
 to enterprises and the players of the                              (publication in April 2016)
 territory (public or institutional),
 AFECA develops the “network” capital
 of its members. Lastly, to develop
 its visibility and its footprint in the
 dynamic of European institutional
 and professional networks, AFECA is
 participating in two large European
                                                                    Objectives
 networks: The European Confederation                                • Letting women with accounting
 of Directors’ Association (Ecoda) as                                degrees contribute to the
 affiliate member, and the European                                  governance and competitiveness
 Women on Boards (EWOB) of which it                                  of enterprises thanks to their skills
 is a founding member and ensures the                                and experience in the world of the
 co-presidency.                                                      enterprise

                                                                     • Putting its skill breeding platform
 This strategy endows AFECA in France                                into view to obtain mandates and
 and Europe with a differentiated                                    position women in a situation
 visibility, and positions it as reference                           of influence on boards and in
 of the governance and performance of                                their committees (in particular
 the board by diversity, subjects at the                             the audit committee) or in
 core of the European Commission’s                                   leadership functions (presidency
 works. It was thus that AFECA, as                                   of a committee or board) and
 co-pilot of these projects, was able to                             thus contribute to achieving
 present in France the EWOB studies                                  the threshold set by the public
 “Women on European Boards/                                          authorities, 40% of women on
 Realizing EU potential: progress and                                boards of directors.
 challenges”[5] and the best practices
                                                                     • Training certified public
 for promoting women on European                                     accountant graduates in
 boards, “Women on European Boards/                                  the function of director and
 Realizing EU potential: experiences                                 contributing to the dissemination of
 and best practices” [6].                                            the best practices of governance and
                                                                     ethics

                                                                     • Participating in a dynamic of
                                                                     innovation for business models
 (5) Publication in April 2016. (http://european.ewob-network.eu/
                                                                     of more sustainable growth in
 ewob-publishes-landmark-report-on-the-progress-of-women-on-         line with the EU 2020 objective to
 the-boards-of-major-european-companies/).
 (6) Publication July 2016. (http://european.ewob-network.eu/
                                                                     “smart, sustainable and inclusive
 ewob-launches-new-study-at-annual-event-in-berlin/).                growth”.
10        BA L A N C E WOM E N / M E N H UM A N C A P I TA L I N F I R M S

         Since its creation,
        promoting professional
        equality by a balanced model
of valorization of all the components
of human capital, women and men,
is the strategic pivot of the AFECA
approach.

     Valorizing the «capital of women                with the French Institute of Certified
     certified public accountants» in firms is       Public Accountants and the Sciences-Po
     an imperative goal for AFECA when we            Tribune of the economy of the intangible:
     know that one out of four professional          “Human Capital: What innovations
     certified public accountants in the liberal     for a competitiveness shock?”[7]. For
     profession is a woman. This proportion          AFECA, professional equality also
     could be much greater, since women              calls for valorizing this human capital,
     account for nearly half the graduates. The      and the «career» capital in particular.
     profession today has to respond to the call
     for parity but also boost the attractiveness    Indeed, the Association wants to innovate
     of the profession as a whole.                   over the long term by pressing a dynamic of
     In an economy of knowledge, the factors         professional equality, which, by instituting
     of competitiveness move towards the             appropriate operational practices, leads
     intangible assets for growth of a different,    to a «career capital» in certified public
     more sustainable and more inclusive             accountants’ firms that is equivalent for
     kind, balancing short and long term             men and women over the duration of
     better, with competitiveness in costs and       their active lives, whatever their curve
     off-cost. Amongst these intangible assets,      of evolution.Beyond this, the profession
     human capital is at the core of growth,         could contribute to the dissemination of
     for all enterprises, whatever their size or     the best practices to the enterprises that
     sector. Human capital and the proposals         certified public accountants accompany
     dedicated to it had moreover been the           daily (more than two million).
     subject of a book written in partnership

                                                      [7] These works of the Sciences Po Tribune on the
                                                      economy of the intangible, directed by Marie-Ange
                                                      Andrieux, are available on the CSOEC site..
BA L A N C E WOM E N / M E N H UM A N C A P I TA L I N F I R M S                                        11

  According to a study of the International
  Labour Organisation published in 2015,
                                                           THE EXISTENCE OF A
  women lead 30 % of companies but only 5                CORRELATION BETWEEN
  % of the world’s largest companies.
                                                             BETTER ECONOMIC
  Yet analyses tend to prove that the
  presence of women, in particular in                           PERFORMANCE
  management positions, often go along
  with better economic performances for
                                                             AND THE FEMININE
  enterprises:                                                  CONTRIBUTION
   • More small and medium-size companies                   DEMONSTRATED BY
   led by women witness turnover growth[8].
                                                            VARIOUS NATIONAL
   • Companies that have at least one woman
   on their board of directors register faster             AND INTERNATIONAL
   growth of their financial profitability than
   those where only men sit (14.1 % versus                            WORKS.
   11.2% between 2005 and 2014)[9].

                                                           Objectives
   • The women present in the management
   teams make the company’s organisation
   perform better[10] on criteria like leadership,
   innovation, coordination and opening to the
   outside world.

   • Combined leadership has a positive                    • Communicating and providing
   impact on the professional environment:                 its support to the promotion and
   Less absenteeism, fewer labour accidents                valorization of women certified public
   and more turnover. Because the presence of              accountants in the economic world.
   women in traditionally male teams improves
   the distribution of tasks and well-being at
                                                           • Taking into consideration the major
   work[11].
                                                           professional challenges of the members
                                                           to integrate parity better into the firm’s
                                                           organisation, in particular by giving life
                                                           to the Charter of Professional Equality
                                                           by valorizing human capital and the
                                                           best practices attached to it.

                                                           • More generally, contributing to
                                                           favouring recognition of the utility
                                                           value of the accountancy profession by
                                                           enterprises of intermediate size («ETI»),
                                                           the large enterprises and all the players
                                                           of the social, solidary economy.
 [8] Study of the consulting company Women Equity with
 40,000 small and medium-size enterprises.
 [9] Study of the Swiss Bank Credit Suisse on 3000
 companies, published in September 2014.
 [10] McKinsey & Company study.
 [11] National working conditions agency (“Anact”).
12        UNE
          A   CHARTE
            C HA RT E RDE
                        OBONNES
                          F B E ST PRATIQUES
                                   P R AC T IC E S

    A Charter
   of best
practices
to commit concretely in favour of parity and
professional equality by valorizing human capital.

     The new priorities of the European         agreement of the accounting branch
     Union in matters of gender equality        pertaining to professional equality
     appear in the Strategy of the European     of 4 January 2013, AFECA wanted to
     Union for equality between women           launch an original initiative: a Charter
     and men adopted on 9 June
     2015, with the publication by     THE ORIGINALITY OF THE PROJECT?
     the European Commission of        THE SYNERGY OF FIRMS’ STRATEGY
     the “Gender Equality 2016-
     2019” plan.
                                       AND ORGANISATION, THE COMMITMENT
                                       OF THE PROFESSION’S INSTITUTIONS
     Amongst the objectives put        AND THE ACCOMPANIMENT
     forward, we can note the          OF A NETWORK LIKE AFECA.
     desire for a better organisation
     of professional and personal work               of Professional Equality by valorization
     time both for men and for women,                of Human Capital, that is shared by
     as well as better participation of              the firms and enriched over time by
     women in the decisional bodies and              a collaborative platform of sharing of
     entrepreneurship.                               best practices.

     To contribute to this European strategy         In the long run, this dynamic can
     while integrating ourselves into the            also benefit the more than two
     French framework of the various laws            million companies that make up the
     in effect pertaining to professional            profession’s eco-system, by a better
     equality and parity and into the                quality of service.
A C HA RT E R O F B E ST P R AC T IC E S                                                          13

  The profession of certified public                     whom want to share their experience
  accountants mobilises its different                    and initiatives, lastly and perhaps
  components around the objectives of                    most of all, that of women themselves
  equality and professional flourishing                  in the profession, who were 10% to
  – at the institutional level, of course,               answer the questionnaire to identify
  but also at the professional level with a              the operational levers of professional
  three-pronged approach: that of the                    equality by the valorization of human
  Regional Delegations of AFECA,                         capital.
  which came together into working
  groups on the ground, to send back
  the best practices and innovations, that
  of the firms and most especially those
  signatories of the Charter, some of

              1
             IDENTIFY THE                            2
             LEVERS                                  INVOLVE THE
             The content of the Charter of Best
                                                     FIRMS
             Practices by the valorzation of
             Human Capital relied on the results     The Charter, proposed at signature
             of a survey of the roughly 5000         of the accounting firms, is
             women certified public accountants      organised around four pillars:
             to identify the operational levers of   Committing over the long term,
             professional equality by valorizing     awareness and training, promoting
             human capital.                          innovative practice, communicating.
                                                     Launched on 2 October 2015 at the
                                                     Congress of the French Institute
                                                     of Certified Public Accountants, it
             3                                       collected 50 signatures that very day.
                                                     In June 2016, there are nearly 250
             STRUCTURE THE                           signatories.
             BODY OF BEST
             PRACTICES                               4
             A collaborative platform within         BENCHMARK
             the profession founded on working
             groups in regions is instituted         This dynamic is fed by the
             to structure the body of good           interactive space on AFECA
             practices.                              website dedicated to exchanges
                                                     of best practices of the Charter’s
                                                     signatory firms.
14        EXCERPT S OF THE CHARTER OF BEST PR ACTICES

               Following the example of the
              Happy Men movement that
             considers men as women’s best
             allies for greater integration in
     the enterprise, AFECA has the conviction
     that professional equality calls for
     a balanced model of valorization of
     human capital in all its female and male
     components – an original approach but
     also a very practical one.
     COMMIT
                                                  recognition by all those that this, all
                                                  the more so if it is balanced between
     « Signing the Charter is a strong, visible   men and women, has become a major
     symbol of the firm’s commitment in           advantage of development, economic
     an approach to be conducted over the         success of the firm.
     long term in favour of governance of
     valorization of human capital, and in        Use the training, with procedures
     particular women’s capital, lasting and      as flexible as possible, to ensure an
     consistent, with the firm’s development      equivalent professional evolution
     strategy, suited to its values and           amongst men and women in view of
     specific features around challenges like     facilitating the taking of responsibility
     optimising the management of human           at all levels of the firm, developing
     resources and thus skills, anticipating      professional mobility and allowing an
     the age pyramid, develop innovation,         appropriate and fair growth of salaries.
     strengthen its capacity to attract           Facilitating the professional growth
     diversified profiles, improve the firm’s     of men and women in the respect of
     image and reputation amongst all its         a balance between professional and
     operational and financial stakeholders.      private life (as for example with work
                                                  time arrangements, institution of an
                                                  individualised tracking of women
     SENSITISE AND TRAIN                          in a situation to access positions of
                                                  responsibility to allow them to actualise
     Promoting the emergence of a true            the knowledge needed for maternity
     rising of awareness of the challenge         leave or part time related to this).
     of human resources in the firm and
BY THE VALORIZ ATION OF HUMAN CAPITAL                                                        15

                                                 components of human capital and
 PROMOTE INNOVATIVE                              informing all about the practical
 BEST PRACTICE                                   results of this commitment. This is
                                                 an necessary factor for mobilising the
 Favouring equality of opportunity               long term and anchoring the human
 at all levels and promoting the                 capital parity in the firm’s culture, its
 principle of parity in all the stages
 of human resource management               FAVOURING EQUALITY OF
 that are hiring, access to training,
 career paths, remunerations.               OPPORTUNITY AT ALL LEVELS
                                            AND PROMOTING THE PRINCIPLE
 Institute all the best practices to        OF PARITY
 facilitate the valorization of human
 capital, appropriate depending in
 accordance with the firm’s size and             development model and operational
 specific features, by granting fair room        success.
 for women.                                      Communicate externally by signing
 Integrate the consideration of human            this charter; but just as importantly,
 capital by gender balance in promotion          communicate regularly on the
 and project management strategies.              objectives pursued and the firm’s
                                                 results by all appropriate means, in
                                                 compliance with the confidentiality of
 COMMUNICATE                                     the strategy and of the activities...».

 Communicate internally by all
 means with all the collaborators,
 management bodies and partners, on
 the commitment and the objectives in
 favour of the governance of professional
 equality by fair valorization of all

 By signing this charter, the firms
 invest in the institution of a long-
 term dynamic around four pillars:
 commit, sensitise and train,
 promote innovative best practice,
 communicate.
16       W H AT O P E R AT I O N A L L E V E R S O F P R O F E S S I O N A L E Q UA L I T Y

     Collective
     answers to
key challenges
THE REGIONAL DELEGATIONS of AFECA mobilised to generate a
body of best practices that firms can draw upon. Imagined from levers put
forward by the Charter of best practices, the practices touch upon working
conditions, governance, ongoing training and promotion of women’s
capital.

     « HOW CAN WE                                     Nearly at the same level is access
                                                      to an environment of services
     MAKE THE FIRM’S                                  (conciergerie, day nursery, etc.)
                                                      and collaborative work. These are
     ENVIRONMENT                                      also considered to be major levers
                                                      facilitating the promotion of women’s
     MORE                                             capital.
     FAVOURABLE
     TO WOMEN’S
     CAPITAL? »
     Of the various levers identified,
     one absolute priority is to reconcile                 DARE TO ARRANGE
     professional and personal life better.                   WORK TIME
                                                             AND RHYTHM
     A second priority has to do with the
     arrangement of work time (flexible
     time schedules, telecommuting,
     meeting times).
F O R VA L O R I Z I N G H U M A N C A P I TA L ?                                           17

                                                    «HOW CAN WE
 « HOW BETTER                                       INCENTIVISE THE
 TO PROMOTE                                         PROFESSION TO
 WOMEN’S CAPITAL                                    STRENGTHEN THE
 IN FIRMS? »                                        GOVERNANCE OF
 Of the various levers identified, women            THE WOMEN’S
 certified public accountants prefer sharing
 experiences and internal and external
                                                    CAPITAL IN
 training at the managerial dimension.              FIRMS? »
 There is also much applause for the
 coaching and mentoring tools and                   From the levers identified come
 appropriate communications to valorize             two essential priorities: parity in
 the value of women’s contributions to the          remunerations and the reinforcement
 firms’ performance. On the other hand,             of the presence of women at the
 more voluntary actions such as internal            various levels of firms’ responsibilities,
 quotas of women at the various levels              about which statistics should be
 of responsibility are behind, but a clear          disseminated.
 interest is shown for the rule of having one       Making the profession more attractive
 man and one woman candidate for every              to young women colleagues as well as
 position.                                          a charter of governance of women’s
                                                    capital are also recognised as necessary
                                                    levers.

             TRAINING
                                                             CHANGE PARADIGMS
             AND VALUE
                                                               TO RETHINK THE
           VALORIZATION:
           THE TWO KEYS                                      ORGANISATION AND
             OF PARITY                                       THE GOVERNANCE OF
                                                                  THE FIRMS
18      DA R E T O R E - A R R A N G E WO R K L I F E A N D R H Y T H M

DARE TO RE-ARRANGE
WORK LIFE AND
RHYTHM

 THE ACCOUNTANCY PROFESSION IS A VERY TIME-CONSUMING
 ONE, WHENCE THE DIFFICULTY OF RECONCILING FAMILY AND
 PROFESSIONAL LIVES. To remedy this, many practices can be used to
 allow more flexible work time and an organisation that is more respectful
 of the private life of partners and collaborators, and in particular women.
 Introducing flexibility into time schedules without compromising the
 objective of quality makes it possible to motivate one’s collaborators, and is
 a source of performance for the entire firm.
DA R E T O R E - A R R A N G E WO R K L I F E A N D R H Y T H M                                                    19

WORK SCHEDULE FLEXIBILITY                                               to avoid intrusion into private life or
CAN, FOR EXAMPLE,                                                       to securitising them in terms of risk
                                                                        management pertaining to the databases.
BE INTRODUCED BY:
                                                                        Time schedule flexibility calls for setting
• Valorizing the value of part time work                                limits, to prevent deviations that would
both for women and men, who are easily                                  run counter to well-being at work. But
organised in the firm with regard to the                                safeguards can be put in place such as:
number of cases allocated.                                                • a guide of best practices for using
• More flexible full time distribution,                                   collaborative tools in each firm
starting with a schedule based on a day                                   • limitation of accidental emails by
or on a week (in 4 days rather than 5, for                                instituting direct communication modes
example)                                                                  • promotion of a right to disconnect and
• Flexibility of planning via institution of                              sending of deferred emails
timeframes                                                                • institution of connection hours
• Better access to parental leaves                                        with one’s office to modulate them
• Choice by the collaborator of the mode of                               in accordance with the collaborators’
compensation of overtime hours, offering                                  profiles, with the objective of cutting off
the possibility of recovering hours or                                    at a certain hour.
remunerating them.
• Readjusting regular schedules, so that
they are suited to the needs of each, and a
better anticipation of the leave schedules.

INITIATIVES AND
RECOMMENDED TOOLS                                                        THE BEST PRACTICE
                                                                         Adapt workload and schedule to meet
• Facilitate access to telecommuting                                     collaborators’ wishes for advancement,
solutions [12] . By instituting a number                                 thus be able to meet the part time demand
of telecommuting days per week to let
                                                                         of employees and adapt the number of
employees benefit from their personal
activities while doing the work requested, or                            cases entrusted to any change of volume for
recourse to this solution to manage urgent                               a given collaborator; modify the perimeter
situations (transit strike, sick child, etc).                            of the missions for employees returning
• Re-arrange meeting times. Take account                                 from maternity leave, in particular to
of child drop-off or pick-up obligations.                                avoid distant travel. Fidelity guaranteed!
Avoid or even prohibit meetings after 6 pm
and before 9 am and, generally, rationalise
the number of meetings by asking oneself
how productive they are.
• Set up a time savings account («CET»).
This lets the employee save up paid holidays
or get them paid back later. The employee
can take longer leave for various reasons.
• Encourage the practice of collaborative
tools like the Cloud, which allows
telecommuting, subject to framing them
    -          * mettre en bas de cette page un renvoi à l’ouvrage
    du CSOEC : E- TRAVAIL mis à jour mai 2016 /avantages et
[12] Reference to the book by the CSOEC: E-WORK update of 2016/
    inconvénients du e-travail/aspects juridiques de sa mise en place
advantages and disadvantages of telecommuting /legal aspects of
instituting it.
20            V E R B A T I M S
                                                                             TIME
             WE ADVOCATE                                                     FLEXIBILITY
             A FLEXIBLE                                                      CAN EVEN BE
             ORGANISATION,                                                   THOUGHT OUT
             AS LONG AS THE                                           OVER THE WEEK
     TIME SCHEDULES ARE
                                                                      Time flexibility allows a considerable improvement of
     KEPT                                                             «sharing» of private life and professional life. Since I
                                                                      am in private practice, from time to time I manage to
     Feminisation of the firm has naturally guided us                 go pick up my son at the nanny’s, spend time with him,
     towards a human resources policy that adapts itself to           and then resume my work later once he is in bed, for
     the needs of each. Many are working part-time – up               example. Time flexibility can even be thought out over
     to 15% of the total staff. The time schedules practiced          a week’s time, and it can be easier to organise my life
     in the firm are reasonable and flexible, and variable            for a moment of work on Sunday or Saturday or Friday
     over a broad amplitude in the morning and evening,               from 6 to 8 pm.
     which means each person can get organised. In short,
     we advocate a flexible organisation, as long as the time                                                           Isabelle G,
     schedules are kept.                                                        Partner in a firm of 5 collaborators – Essonne region
     Tense periods like the fiscal period can of course weigh
     down on the time schedules, which are then compensated
     by working time reductions (“RTT”). Emulation does
                                                                                           MEETINGS IN
     not mean incitation to over-work, night work; we do not                               THE MORNING
     want to get into one-upmanship at work.
                                                                                           OR EARLY
                                                       Nadia C,                            AFTERNOON
        HRD of accounting firm of some one hundred partners and
                             collaborators – Indre-et-Loire region
                                                                      I also generally try to plan my meetings for the morning
                                                                      or early afternoon. The meeting is less stressful if
             A TIME                                                   everyone knows that the end time will be acceptable,
                                                                      so the effort is satisfying for me but also for my clients
             SCHEDULE                                                 (both women and men, of course), who have their
             WITH TEN                                                 obligations too! A morning meeting often ends with a
                                                                      luncheon, which is a very interesting and constructive
             WEDNESDAYS OF                                            moment of exchange!
     WORK (FISCAL PERIODS)
                                                                                                                        Elwenn B,
     OVER THE YEAR WAS                                                                         Certified Accountant intern at BIG -
     INSTITUTED                                                                               La Défense, Paris Ile-de-France region

     At the request of one woman collaborator who wanted
     her Wednesdays off with full-time remuneration, a
                                                                                           POSITIVIZE
     time schedule and ten Wednesdays worked (during                                       MATERNITY
     fiscal periods) over the year was instituted. This system
     works perfectly, without diminishing the quality of
                                                                                           LEAVES
     the work provided. Moreover, it brings in a climate of
                                                                      The periods of replacement of our women collaborators
     confidence amongst the various stakeholders that is very
                                                                      can be a source of enrichment on missions breaking
     appreciable in the firm.
                                                                      up routine, which is the enemy number one of our
                                                     Gérard D,        profession. It is true that this turnover is easier to
                  Director of a firm of some twenty collaborators –   manage in a firm of more than fifty people than in a
                                                  Côte-d’Or region    small firm.

                                                                                                                            Guy B,
                                                                       Director of a Certified Accountants’ firm of some one hundred
                                                                                    partners and collaborators - Indre-et-Loire region
TRAINING AND VALUE ENHANCEMENT: THE TWO KEYS OF PARITY                              21

TRAINING AND VALUE
ENHANCEMENT:
THE TWO KEYS OF
PARITY
FURTHER EDUCATION ALL ALONG ONE’S PROFESSIONAL LIFE IS
BECOMING A REALITY WITH THE INSTITUTION OF THE «PERSONAL
TRAINING ACCOUNT» AND PROFESSIONAL INSTITUTIONS TODAY
STRONGLY ENCOURAGE ONGOING TRAINING OF THE PARTNERS
BUT ALSO OF COLLABORATORS. Each firm can and must commit further
to this today. Regarding the mutations, we see in the professions of certified
accountants, it is a necessity to develop one’s knowledge capital and skills in a
constantly evolving environment. It is also an investment in the future and an
essential element of enhancement to attract the best people.
Communication also has to be freed on this subject and we should no longer
be afraid to say and show the progress that has been made thanks to women’s
capital, but on the contrary to promote it strong and loud!
22       TRAINING AND VALUE ENHANCEMENT: THE TWO KEYS OF PARITY

A FEW PATHS TO FOLLOW                                   INITIATIVES AND
TO EDUCATE AND                                          RECOMMENDED TOOLS
COMMUNICATE BETTER
                                                        • Promote the profession amongst young
• Encourage coaching and mentoring                      women.
Instituting coaching sessions in the firm helps         This could be done for example by:
with a major challenge: The problem of self-              - Proposing roundtables in universities or schools
                                                          to improve our image and knowledge of our
confidence.
                                                          profession,
Having a training organisations take charge could         - Organising evening parties, meetings, with
be studied to deduct these hours from the training        the «National association of certified public
obligations.                                              accountant interns” (“Anecs”) and the CJEC.
These training sessions could also be relayed with
the «Club of young certified public accountants         • Create a file of godmothers for young
and auditors» (“CJEC”) for example to affect            women certified public accountants (in
young firms, the main objective being to make           liberal practice or salaried or partners).
them accessible to the greatest number.                 • Institute or provide for a memoir leave to
Mentoring is more difficult to institute, but it        let young women certified public accountant
offers more individualised accompaniment                interns to write their intern memoirs.
reserved to certain high-potential employees.           • Develop the number of women examiners
Structuring and externalising mentoring can             in juries (especially DCG/DSCG/DEC). The
come from professional organisations and be             ratio of women on the juries today is apparently
relayed by AFECA.                                       5% or less. Also urge women in the profession
• Institute internal training of managerial             to invest themselves in auditing internships to
scope                                                   answer the queries of women interns.
Training managers to help women manage                  • Identify the facilitator men who will work the
teams, to find their place in a team or with            levers of valorizing women’s capital, because
the other managers, but also to assess their            their support is probably not valued enough.
collaborators on new performance criteria.

• Enhance the value of the contributions
of women’s capital by appropriate
communication                                           THE BEST PRACTICE
Exemplary character can show other women
that they can manage to climb the ladder of all         Let collaborators develop their hard and
                                                        soft skills via internal or external training
decisional levels.
                                                        programmes to optimise their potential.
At the level of the firm, by putting forward            Make the successes of women’s capital
women partners and collaborators in internal            known in the profession so that these
communications.                                         exemplary careers will be of greater value
At the institutional level, by organising for example   and can inspire others and reinforce the
«Women’s capital awards» over the coming 5              attractiveness of the profession.
years, not rewarding people but rather the teams.
V E R B A T I M S                                                                                                          23

                     THE
                     EXEMPLARITY
                     EFFECT OF THE
                     PARTNERS
The motivation of our female collaborators to climb the
                                                                                     ACQUIRING
ladder depends, for many of them, on the exemplarity                                 SKILLS
effect that our women partners offer. By incarnating
this balance and lifestyle, they demonstrate to our                                   I was able to benefit from AFECA
collaborators that, contrary to the image of the profession     training on communications entitled “Communicate,
and to the practice of some of our colleague brothers,          organise, lead... The 3 pillars of performance”.
they can access the status of partners, so it is worthwhile     Essentially, I would say that it brought me greater self-
to continue…. Afterwards, it is up to each woman to             confidence and enriched relational skills with the firm’s
decide what orientation she wants to give to her career,        clients, but also internally with the other collaborators.
and where to place the markers.                                 Internal communication is an essential point and often
                                                  Nadia C,      neglected in small structures. A good organisation and
    HRD of a certified accountants’ firm of some one hundred
                                                                alignment of each on the strategic objectives and the
           partners and collaborators - Indre et Loire region
                                                                action plan are nonetheless the foremost conditions of
                                                                success!
                                                                                                                  Judith T,
                      AN ADDED                                            Collaborator in a firm of 7 people – Hérault region

                      VALUE FOR THE
                      CLIENT
Parity contributes feminine qualities to the service to
our clients: Feminine entrepreneurship is developing
in France, and the presence of women partners in the
firm makes for the best possible understanding of the
situations and expectations of this clientele. It should
be remembered that the certified accountant is often
perceived by her clients as a professional of confidence
who knows her client’s problems well.

                                                Aliette G,
          Partner in a large firm (300 people) – Rhône region
24      C HA N G E PA R A D IG M S

 CHANGE PARADIGMS TO
 RE-THINK THE FIRM’S
 ORGANISATION AND
 GOVERNANCE

 RE-ARRANGING WORK TIME IS ONE OF THE LINKS IN THE FIRM’S
 ORGANISATIONAL CHAIN. But this re-organisation can be thought through in
 depth today, to centre it around the idea of transverse project-oriented management.
 This is the condition for the profession to continue to attract talents, both women
 and men. The occupational changes stemming from the digital revolution, which
 displaces the added value of the partners and collaborators onto other tasks, also
 has to be considered. The firm’s organisation today has to bring out new working
 modes, more horizontal and collaborative and, beyond that, favour the emergence
 of true governance of the human capital.
C HA N G E PA R A D IG M S                                                         25

A FEW KEYS FOR                                  INITIATIVES AND
RE-THINKING THE FIRM’S                          RECOMMENDED TOOLS
ORGANISATION:
                                                While it may be difficult for companies to
• Open up to a notion of performance            set up day nurseries or conciergeries, other
centred on the achievement of objectives        more flexible and less costly services and
rather than simple presence at the office.      organisations can be considered:
• Establish more realistic planning in          • Delivery of groceries or pickup of clothes
consideration of hours of training, meeting     from the cleaners at the firm’s parking lot;
and prospecting.                                • Creating a silence or relaxation area at
• Organise training for managers to             the firm (meditation, reading, music, airing
assess their collaborators on new criteria      of relaxation visuals or learning a foreign
that take greater consideration of work         language, yoga, management of emotions,
quality, respect for procedures, timelines,     etc);
objectives, capacity to motivate and valorize   • An area for keeping babies and children if
team loyalty…                                   there are any babysitting problems.
• Promote the presence of women at the
different levels of responsibility of firms:
Rather than set quotas, institute the rule
of one man candidate and one woman
candidate for any position of responsibility.   THE BEST PRACTICE
• Promote parity in remunerations at the
various hierarchic levels. A benchmark          Introduce the analysis of collaborators’
could be piloted by the institutions,           particular needs in order to determine the
to draw up the status of the general            best compromises for each. That calls for
remuneration schedules, making it possible      both the existence of mutual confidence and
to know precisely what the differences of       collaborative organisation more centred on
remuneration are today and at what levels.      the project mode.
• Not hesitate to fall back on temporary
subcontracting.
To help firms forward on this path, AFECA
proposes generating a directory to find
subcontractors and meet the supply with
the demand, facilitate exchanges amongst
women on these subjects, search for
testimonials that one might come across on
a forum or discussion group on LinkedIn...
26          V E R B A T I M S
             IT IS QUITE                                                                     SUBCONTRACTING
             POSSIBLE TO                                                                     HAS BECOME
             DO AS MUCH                                                                      A BENEFICIAL
             BY ORGANISING                                                                   CONCEPT FOR ME
     ONESELF BETTER, AS                                                 Subcontracting has become a beneficial concept for me.
     WOMEN WITH YOUNG                                                   First, as a woman who had to leave work temporarily
                                                                        because of a pregnancy, I was worried about overloading
     CHILDREN OFTEN DO                                                  my colleagues and «dropping» my dossiers, so the idea
                                                                        of subcontracting made this period less troublesome for
     It is quite possible to do as much by organising oneself           everyone; and from now on, I will use this option when
     better, which is what women with young children often              I have to be absent. Also, as a newly set up colleague,
     assume when they have to share their time between                  subcontracting now lets me acquire a turnover in
     managing their own schedules and their children’s                  parallel with prospecting; so it is positive for everyone!
     scholastic constraints in addition to their work. So,
     comparing time schedules or the amount of work                                                                         Claire V,
                                                                           Partner in a firm of 100 collaborators – Rhône-Alpes region
     women do compared with men/colleagues or partners
     is not right.
                                                        Aliette G,
                 Partner in a large firm (300 people) – Rhône region

                                                                                            A MIRROR FOR
                                                                                            OUR CLIENTS
             THE FIRM IS CO-
             MANAGED BY A                                                                    A woman who has a project of
                                                                                             creating or taking over a company
             TEAM OF MEN                                                might wonder about the compatibility of professional
             AND WOMEN                                                  life as company leader and balancing that with private
                                                                        life. If the certified accountant is a woman, she will
     RECEIVING THE SAME PAY                                             be more apt understand this situation and meet the
                                                                        woman entrepreneur’s expectations.
     Parity at the level of the partners came naturally to the                                                            Isabelle G,
     firm. The firm always had the desire to integrate people                    Partner in a firm of five collaborators – Essone region
     with certified accountant’s degrees and a «manager»
     potential into the firm. No distinction is made between
     men and women. So our collaborators are remunerated
     per their skills. The same holds at the level of the
                                                                                 WOMEN OFTEN
     partners. The firm is co-managed by a team of men and                       EXERCISE
     women collecting the same pay.
                                                                                 MANAGEMENT
                                                         Rémy B,
             Partner in a firm of 50 collaborators – Finistère region
                                                                                 OF PROXIMITY,
                                                                        FAVOURING LISTENING
                                                                        (CLIENTS AND EMPLOYEES)
                                                                        AND TEAMWORK.
                                                                                                                          Nadège R,
                                                                        Co-partner in a firm of five people – Bouches-du-Rhône region
THANKS
Président du Conseil supérieur de l’ordre                     The AFECA team:
des experts-comptables (CSOEC),                               Nicole Powilewicz and Géraldine de Léon
Philippe Arraou

Co-Chairs of AFECA,                                           The Secretaries General of the regional
Marie-Ange Andrieux and Marie-                                councils of the Institute (“CROEC”) :
Dominique Cavalli                                             Marseille Provence Alpes Riviera, Rhône-
                                                              Alpes, and Midi Pyrenees
La Compagnie Nationale des Commissaires
aux Comptes (CNCC), AFECA’s partner
Sage, AFECA’ sponsor

                                 WORKING GROUPS BY REGION

• ALSACE DELEGATION                 • MIDI PYRENEES                  • LOIRE REGION DELEGATION
Coordinator: Delphine Alberti,      DELEGATION                       Coordinator: Valérie Thévenot-Toffa
AFECA regional delegate             Coordinator: Catherine           and Françoise Taudon,
                                    Natat-Gil,                       AFECA regional co-delegates
Sarah Sitruk                        AFECA regional delegate
Martine Spielmann                                                    Françoise Taudon
Annabel Cordelier                   Laurence Garcia                  Isabelle Faucher
Florence Merville                   Virginie Lacaze                  Daniela Tiuca
Annie Suss                          Véronique Puyau
Stéphanie Jodet                     Frédérique Doineau
                                    Anne Dideron                     • RHÔNE-ALPES DELEGATION
                                    Elisabeth Gueulet                Coordinator: Claire Vaudray,
• BRETAGNE DELEGATION               Coralie Cervello                 AFECA regional delegate
Coordinator: Brigitte Veillet,      Myriam Michaud
AFECA regional delegate             Sylvie Riquet                    Sabine Schneck
                                    Laurie Lozano Pugliese           Adeline Moussa
Régine Daudé                                                         Agathe Corgié-Treseler
Séverine Chevrier                                                    Colinette Lartigue
Sandrine Guedo                      • PARIS ÎLE DE FRANCE            Julie Roussel
Maryline Lemaitre                   DELEGATION                       Valérie Vial-Simonin
Catherine Grimond                                                    Julie Dumas
                                    Coordinator AFECA:
Aurélie Gouriten
Stéphanie Mellec                    Elodie Cassart
Anne-Lise Bouillon
Agnès Guyomard                      Alexandra Bogaert
Odile Le Bihan                      Sandrine Cohen Solal
Marina Lebrun                       Véronique Canevy
Cécile Le Couls                     Coralie Carteret
Aurélie Derrien                     Elodie Cassart
                                    Catherine Clement Chabas
                                    Hawa Coulibaly
• MARSEILLE PROVENCE                Mathilde Guignard
ALPS RIVIERA DELEGATION             Stéphanie Laporte
                                    Nathalie Margraitte
Coordinator: Christine LACROIX,
                                    Elise Martini
AFECA regional delegate             Claude Radat
                                    Marie-Christine Raymond
Christiane Company                  Jackie Routier
Lauriane Gerards-Cottin             Valérie Toffa
Margot Berge-Hours                                                                         CONTACT
Christine Blanc-Patin                                                  Géraldine de Léon, Project Lead
Caroline Clère-Gagnol
Claire Vilain                                                Email: gdeleon@cs.experts-comptables.org
Dominique Ollivier                                                           Phone: + 33 1 44 15 60 93
Mohamed Laqhila
Nadine Ricci
e
     afeca
      FEMMES EXPERTS-COMPTABLES

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d’Expertise Comptable Administrateurs

         19, rue Cognacq-Jay
          75341 Paris Cedex

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