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BFA
FLORIST florist
for todays
professional
ISSUE 1 £5.00
BFA FLORIST
BFA FLORIST florist
for todays
professional
ISSUE 1 £5.00
General Manager: Emma Higham
Editor: Shirley Chisnall
Sales: Gemma Winstanley
Becky Hocken
Contents
Production Manager: Sheila Helm 6 Passion for flowers delivers for Laura
Creative Design: Nikki Carter 9 British Flowers are big news
10 An insight into floral wedding trends
12 Helping to preserve Britain’s unique blooms
BFA Florist is published by
Euromedia Associates Ltd 14 A new revolution in floral foam
Rhone House, 18 Asters are a winner for unbeatable autumn colour
Canalside, Chorley PR6 0BU
20 Expose your talent to a huge bridal market
in association with
21 Search for plants with health benefits
22 Royal seal of approval for enterprising business
26 Specialist importer ensures top quality
28 Exquisite chocolates and confectionery
29 Your Florist Window online
31 Focus on the British Florist Association
Telephone: 36 World-wide search and a new concept
01257 267677
37 Professional florist insurance
Fax: 01257 267711
Editorial e-mail: 40 A look at the marketing triangle
editorial@euromedia-al.com 43 Keeping flowers alive
Advertising e-mail: 44 Specialist courses
bfaflorist@hotmail.co.uk
48 Home-grown world skills winner
52 Company offers full package
BFA Florist is published on behalf of the
British Florist Association by Euromedia 53 Seasonal blooms and festive decorations
Associates. The views expressed in BFA 54 Cash and carry depot
Florist are not necessarily those of the
British Florist Association or Euromedia 60 Pre-Christmas analysis
Associates. Euromedia Associates have
made every effort to ensure the content 61 Updating the Christmas market
of BFA Florist is correct. However they
cannot accept responsibility for errors
or omissions that may occur in any William Higham wholesale flowers
advertisement, whether relating to T: 01942 862970 F: 01942 826971 www.williamhigham.co.uk
wording, space, position or artwork.
3
BFA FLORIST
Welcome to the national magazine for the British Florist Association
– BFA Florist – keeping florists inspired!
Introducing the publisher’s general manager Emma Higham. Her family’s business, William
Higham, has been supplying florists throughout the North West of England since the 1940s.
In each issue BFA Florist will act as a catalyst bringing British growers, suppliers, wholesalers
and florists together – focusing on the best seasonal flowers, most up to date products and
quality supplies for florists.
Our aim is to offer fresh ideas and inspiration, sharing success stories and showcasing award
winning floral creations.
Flowers have played a huge part in this year’s Special features in this issue include:
Don’t hesitate sporting fixtures and royal events and 2012
to get in touch has been a spectacularly busy year with the • Laura Kuy Flowers – florist to Gordon
if you want Queen’s Diamond Jubilee celebrations followed Ramsay’s restaurants
by the Olympic and Paralympic Games.
to share your As autumn colours now transform the scene • Nurseryman and national collection holder
own news and BFA Florist has a great selection of new and Brian Ellis presents the aster novae-angliae –
ideas with BFA original seasonal plants and products that will bursting with autumn colour for florists
members through take us into Christmas.
the magazine. In regular articles Gill Hodgson of Flowers • Plant Heritage – the conservation charity
From the Farm, the national network of cut gives us an insight into its work
We hope you
flowers growers, will interview growers all over
enjoy your read! the country – she begins with a brief look at • And we’ve got the latest trends in wedding
how the not-for-profit organisation began. flowers from Francesca Cribb at Hitched.co.uk
Message from the President
Welcome to the brand new BFA Florist magazine
The BFA are delighted that we look at the new magazine since
are able to bring you a brand the demise of the printed Florist &
new colour magazine that will be Wholesale Buyer (F&WB) magazine
delivered to your door bi-monthly. earlier this year. Take a look at the
Yes six magazines through your letter centre pages of this magazine to
box packed with ideas, news, tips, find out more about the BFA and
views and information all aimed at what we offer...there’s a membership
helping you, our members, stay one application form and we very much
What do you want from us? Over the coming
months the BFA will be conducting a survey of
step ahead of the competition. With look forward to welcoming you
what you want from us…yes of course more ever increasing competition on the as a new member to your trade
customers, more business, reduced business rates, high street, the BFA are determined association. Remember only BFA
reduced rents, an understanding bank manager to help our members best we can. members will receive this new
who will actually lend to small businesses and It maybe through one of the many magazine six times a year - make
not to mention less red tape, reduced insurance
affinity schemes we offer or attending sure you don’t miss out and join us
premiums, card processing charges and so on,
plus, oh yes an extra couple of days holiday, a BFA Local event or through this today.
in fact no, just a holiday would be nice. Now new magazine, whichever it is, I wish you all a very merry
if I was a genie in a bottle and could come we’re here to help. Now you’re a Christmas and a prosperous 2013.
up with all of this for you, I would, I promise, BFA member right? So you’ve got I hope it’s not just the sleigh bells
unfortunately I’m not…however as president of this new magazine, it’s yours and that ring this Christmas but the cash
your trade association I would like to know what
we’re doing well, what we’re not doing so well
so long as you remain a member registers too. Until the next issue take
and what we could do to help you and your of the BFA you’ll get a copy every care and enjoy your new magazine.
business in the future. Please take time when our other month from us. It’s another
end of year survey comes out to tell us what you member benefit of belonging to the Kindest regards, Mark.
really want from us, indeed tell us what you really independent trade association for
think of us, your feed back is important, in fact
essential in helping us to help you. I can’t promise
florist – the BFA. However we’re
we can do everything you may wish for but we’ll sending this magazine to some Mark Ward
try our best to help out. additional non member florists at President, BFA.
random so that you may take a
4
BFA FLORIST
Passion for flowers
delivers for Laura
Laura Kuy has always had a passion for flowers and started floristry at the age of just
13. Here she talks about starting a business during the recession and some of the clients
she has picked up along the way – including supplying flowers to some of London’s top
hotels and most iconic restaurants. For more information see website www.laurakuy.com
Exceeding
expectations has
always been
a priority for
Laura Kuy and
her business
specialises in
bespoke flower
arrangements for
weddings, hotels,
contracts and
special events
6
BFA FLORIST
Laura is thrilled that
her hard work and
dedication has led to
Laura Kuy Flowers being
appointed as Gordon
Ramsay’s florist for his
London restaurants
including his Michelin
star restaurant on
Hospital Road – Chelsea,
Michelin Star Petrus,
Gordon Ramsay at
Claridges, Maze, Foxtrot
Oscar, York & Albany
and head office
At the age of 18, I was lucky enough to has always been a life-long ambition of mine
work with some prestigious West End florists to set up my own company and perhaps have
such as Moyses Stevens’ signature store on a shop as well. So in 2008, mid-recession,
Sloane Street and managing their concessions I literally got my last pay cheque from M&S,
within Harrods and Peter Jones. It was from bought a few bags and some tissue and the
here that I had the opportunity to work for, and next week started making bouquets. To begin
join, Jane Packer flowers, both in her London with, I didn’t even drive and was getting trains
and New York offices. here and there, which was tricky at times.
I would definitely say working alongside Four years on, after a lot of determination,
Jane gave me some invaluable experience – motivation and sheer hard work, I have
especially learning how to walk into a room secured four hotel contracts in the West End –
and inspire people with flowers. which are fabulous to work with. I have carried
After spending four or five years working on consulting with M&S, supplying flowers to
at Jane Packer, I decided to start freelancing all their press and product launches. We have
where I worked for companies such as Paula also worked with Sainsbury’s, Topshop and
Pryke and Robbie Honey and designing for Wallis fashion, Bodyshop UK to name just a
Marks and Spencer, where I was offered a few.
product development role. So far, 2012 has been an interesting year
It was after a year or so that one day I working in London with both the Queen’s
suddenly thought: ‘I can do this on my own’. It Jubilee and London Olympics. We acquired
7
BFA FLORIST some new clients off the back of the Olympics – global brand Visa card and Sportsmark – simply through them seeing our designs in Chancery Court Hotel, one of our contracts. I must say, getting around central London throughout that time made it incredibly difficult for us as a business! In June, I was halfway up a ladder while tying ivy for Laurent Perrier champagne at the Taste of London event when I had a brief chat with the events manager from the Gordon Ramsay Group. This led onto us picking up the contract to supply all of his nine London locations with fresh flowers weekly – our first big restaurant contract. So far, this has been an enjoyable contract to work on and great working with the Gordon Ramsay team. It is definitely challenging managing nine restaurants’ flowers, you have Stunning contemporary floral displays by Laura Kuy to be very punctual and make sure flowers are delivered, replaced and checked at the right time of day and not during dinner or lunch service. We work towards a high standard of maintenance therefore we make sure we check the flowers at least three or four times a week. We also get regular requests for events across the different locations, whether it be private dining, birthdays or any special event. This has definitely boosted the value of the contract considerably. 8
BFA FLORIST
British flowers are big news
Flowers From The Farm – the national network of cut
flower growers – brings growers and florists together
More and more customers are taking an
interest in the provenance of their flowers and
trying to buy locally grown blooms. This can
cause a headache for the florist who, like
the customer, has seen pictures of seasonal
country flowers in magazines but has no idea
where to source them.
An organisation formed in 2011 hopes to
All pictures have the answer and put florists and growers
taken by Gill in touch with each other.
Hodgson, Flowers From The Farm was set up by
Flowers From Yorkshire farmer Gill Hodgson and her
The Farm - daughter Peggy, and has evolved into the
of her own national network of cut flower growers with
flowers more than 100 members and more joining
every day.
A search on their online map will locate
local growers who can be contacted directly
from the site. More features will be added to
the site over the winter months and it is hoped
to have a searchable database of varieties
available in the near future.
“Growers large and small have joined the
network,” said Gill. “We are a not-for-profit
organisation and all money goes to promote
British flowers. We want to bring growers and
florists together so that both may come to learn
about the other and thus put a more personal
stamp on the product. We are working with
the BFA to foster new links and to introduce
ways in which British flowers and British florists
can make a great team.”
Articles from Flowers From The Farm will appear regularly in BFA Florist magazine to
keep florists up to date with what’s happening in the field. They will feature interviews
with growers from all over the country and photos of the most sought-after blooms.
For more information see website www.flowersfromthefarm.co.uk
9
BFA FLORIST An insight into floral wedding trends By Francesca Cribb, site editor of hitched.co.uk Flowers have become part of every day life, and we are influenced by the annual Chelsea Flower Show, celebrity weddings, floral print clothing and glamorous department store displays when it comes to decorating our homes florally. Apart from the bride, wedding flowers are one of the most visually attractive parts of a wedding and a bride is never seen without a beautiful bouquet. Captured beautifully by wedding photographers and admired by guests, the flowers at a wedding will help influence the trend and style of the day while decorating the wedding ceremony and reception with fragrant beauty. Hitched.co.uk features a wedding inspiration gallery of more than 1,700 inspirational floral images which has been compiled by numerous wedding florist and current real brides on the site. With brides being more careful with their budgets nowadays, we are seeing couples become more creative wherever they can when it comes to the big day. We have recently seen brides making their own wedding bouquets from silk flowers, or even buying bunches of flowers from their local supermarket in order to create their own floral arrangements on the morning of the wedding. Button bouquets have also become popular recently, with brides putting their craft skills to the test. British brides are becoming more creative Vintage themes have been increasingly when it comes to wearing flowers in their popular over the past few years. Having the hair. I believe we are seeing a huge trend florist add a vintage brooch to the stem of for festival and outdoor wedding themes for the bridal bouquet, or simply adding strings 2013. Floral hair styles or featuring fresh of pearls to the insides of vases creates a flowers on a simple wedding cake could gorgeous and very unusual vintage twist to increase in popularity next year. wedding floral arrangements. Lastly, we are seeing a huge trend in floral In terms of the style of bridal bouquet, the hearts being featured in the wedding industry. teardrop bouquet seems to have come back Having a heart wreath displayed on the door in to fashion, possibly having been influenced of the church, in the garden pointing people by the wedding of Prince William and Kate in the direction of a marquee, or on the front Middleton back in April 2011. Bouquets with door of a newlywed couple’s home as they long stems and incorporating a lot of green return from their honeymoon are all beautiful foliage have also become popular over the ideas that we hope to see more of in the past 12 months. future. 10
BFA FLORIST
11BFA FLORIST Helping to preserve Britain’s unique blooms Changing fashions and new trends can pose an ever-increasing threat to cultivated plants and flowers that have long become old favourites. If no one is keeping these plants in cultivation for the next generation many of the flowers taken for granted as our British staples will disappear out of nurseries and gardens forever. BFA Florist magazine takes a look at what one plant conservation charity, Plant Heritage, is doing to help save rare and threatened cultivars and keep in cultivation much loved British flowering plants. Lathyrus - A genus of the sweet pea family, Lathyrus odoratus Agapanthus - An increasingly popular plant, agapanthus ‘Spencer Mixture’ is an old variety of sweet pea with excellent (African lily) are summer-flowering perennial plants, grown for colour and fragrance, great for cut flowers their showy flowers Set up in the late 1970s as the the charity’s work, is its National threatened. National Council for the Conservation Plant Collection Scheme whereby Initial results show how vital the work of Plants and Gardens – NCCPG – individuals, or organisations, undertake of the charity is in highlighting those Plant Heritage has now become the to document, develop and preserve a plants that need practical action to world’s leading plant conservation comprehensive collection of one group save and maintain their place in British charity, bringing together the of plants in trust for the future. horticulture. talents of botanists, horticulturalists, Currently the charity oversees 625 conservationists and dedicated National Plant Collections covering To join Plant Heritage and take amateurs and professionals alike genera from Abelia to Zephyranthes part in many regional events, hear to encourage the conservation of and can be found all over the country talks by the experts, enjoy garden cultivated plants in the British Isles. in locations as diverse as two Royal visits, practical workshops and have One of the charity’s objectives is to Households, famous gardens, castles, the opportunity to discover a host educate on garden plant conservation. botanical gardens and zoos to garden of rare and unusual plants contact Nationally and locally Plant Heritage centres, allotments and private back the national office of Plant Heritage, tackles this through a stunning range gardens. telephone 01483 447540 or e-mail of displays it puts on show at Chelsea, Three years ago Plant Heritage membership@plantheritage.org.uk; see Hampton Court Palace Flower Show, set up a ground-breaking research website www.plantheritage.com or Shrewsbury and Tatton, to name but a project known as the Threatened Plants follow the organisation on facebook few. Project to identify all known cultivars www.facebook.com/OurPlantHeritage At the centre of the organisation, in British horticulture since 1987 and and blog:plantheritage.wordpress. and one of the core activities in calculate which have become rare and com. 12
BFA FLORIST
The National Collection Holders whose
images are featured:
Agapanthus Mr and Mrs Hickman,
Riseholme, 54 Greenside Lane, Hoyland,
Nr Barnsley, Yorkshire, S74 9PZ.
Tel: 01226 744466,
stevenhickman@btconnect.com
Dianthus (Malmaison) Mr J Marshall,
Hullwood Barn, Bolton Lane, Shelley,
Ipswich, Suffolk, IP7 5RE.
Tel: 01473 822400,
jim@malmaisons.plus.com
Dahlia Mr M I Mann, Winchester Growers
Ltd, Varfell Farm, Long Rock, Penzance,
Passiflora Cornwall, TR20 8AQ. Tel: 01736 711271,
info@national-dahlia-collection.co.uk
Lavandula Dr S Charlesworth, Downderry
Nursery, Pillar Box Lane, Hadlow,
Tonbridge, Kent, TN11 9SW.
Tel: 01732 810081,
info@downderry-nursey.co.uk
Passiflora cvs. Miss J Lindsay, 109
Clevedon Road, Tickenham, Somerset,
BS21 6RE. Tel: 0781 2134849, tynings.
climbers@yahoo.co.uk
Lupinus Dianthus Lathyrus Mr R Parsons, Primrose Cottage,
Clayton Lane, Bracklesham Bay, Chichester,
West Sussex, P020 8JQ. Tel: 01243
673770, roger@rpsweetpeas.co.uk
Lupinus (Westcountry lupin cvs.) (P) Mrs S
Conibear, Westcountry Nurseries, Donkey
Meadow, Woolsery, Bideford, Devon,
EX39 5QH,
info@westcountry-nurseries.co.uk
Dahlia Lavendula
13BFA FLORIST
A new revolution in floral foam from Chrysal
BFA Florist magazine caught up with Chrysal ahead of BFA’s Fleurex 2012 to find out more about their latest product
launch which Chrysal believe represents a significant breakthrough for the floristry industry.
Chrysal is well known as a global leader in premium flower care products. To date these have mostly focused on the
care of cut flowers covering the total supply chain from field to vase, with uniquely created solutions to enhance the
performance and longevity of cut flowers; whether it is their fail safe Chrysal Professional 2 for waste saving or their
vase life extending consumer sticks, the flower industry have relied on Chrysal to deliver quality solutions.
10 day test
After 10 days
the blooms in
the bouquet
standing in
Chrysal foam
look much
fresher than
the bouquet
in a leading
brand of foam
Leading brand foam Day 10 Chrysal Floral Foam Elite Day 10
2012 has been a year of high floral foam we believe to be best in the crumbly.”
activity for the business with the launch market.” “In addition we did receive
of three new products in September – Floral foam is a fundamental product feedback that one of the most widely
Arrive Alive, Transporter 10 and Easy used universally day in day out by used brands did dry out rather quickly
Dip. Their latest launch is sure to mark florists around the world, however, so it was these qualities that were
the year as a golden one. increasingly Chrysal has received focused upon during the development
Chrysal is delighted to be heralding feedback from florists who weren’t of Chrysal Elite foam. Meeting the
the unveiling of their Elite floral foam altogether happy with the qualities of demands of the end user to achieve
wet bricks to wholesalers nationwide some products available in the market superior performance was a key
and is using Fleurex to mark the official and felt that improvements could be consideration during our product
launch. While Chrysal has been made. A special formulated foam has development stage. Initial reactions
developing improved formulations been created and Chrysal is proud to from our test group of florists have
and products within their Chrysal be launching this on the UK market. been extremely positive and we’re
flower care and more recently plant Rigorous tests have been carried looking forward to giving more UK
care range, the plan to diversify into out versus the leading brand and florists a greater choice of floral foam.
floral foam has been bubbling in the results have been dramatic, with We have already got guaranteed
background for several years. increased vase life, or rather “foam countrywide distribution of Chrysal
Andrew Hey, the general manager life” especially with sensitive flowers Elite foam with a whole range of
at Chrysal UK, said: “This is hugely such as roses. A key feature of the new launch promotions planned in the
exciting for us launching into a Chrysal Elite Foam is its soaking and coming months, so watch this space.”
new product sector. We’ve been absorbency strength, retaining moisture Andrew concluded: “There has
acknowledged for many years as for longer than other available brands already been considerable excitement
the leaders in flower care treatments, and thus continuing to provide flowers and tremendous uptake from the trade.
so it would only seem natural for us with a water source for longer. We’re delighted it’s being received
to ensure that if flowers are to be Chrysal’s UK marketing manager so well. As more florists get to use the
arranged in a medium of floral foam Anne Bricklebank said: “It’s not product, we’re confident that they are
rather than simply in water, that we’d only flower performance that we’re going to be delighted with the fantastic
want to ensure that we can supply the interested in. From our research it results.”
very best foam for them. became patently obvious that we also To receive a free sample box of the
“We’ve worked closely with a need to focus on the feel, texture and new Chrysal Floral Foam Elite e-mail
partner on this project to develop a structure of the foam. We’ve received info@chrysal.co.uk or telephone 0113
specially formulated foam and we are feedback that some other foam 3074050.
proud to announce the launch of a brands break up quite quickly and are
14BFA FLORIST Asters are a winner for unbeatable autumn colour Much needed autumn colour: Brian Ellis has more than 50 varieties of asters in the national collection of aster novae-angliae at Avondale Nursery near Coventry 18
BFA FLORIST
With three national collections to been better. Last year’s flowers were
look after, Brian Ellis is passionate a foot shorter than they are this year.
about flowers and he is keen to The wet weather has also pushed
encourage more people to share everything together this summer. Those
his appreciation for the aster novae varieties which normally flower first
angliae – a parent of the michelmas have been a bit later and met up with
daisy. the late flowering ones – so we’ve had
He said: “Asters make great blooms a stunning display with all the different
for florists because they are available varieties in bloom together.”
in a good range of rich, deep colours As well as being a tough, long-
including blues, reds, pinks, violet and lived perennial offering much needed
white. Although there is no yellow autumn colour for floral designers,
Novae Angliae. asters are very attractive to butterflies.
“They are also available when it’s a There are more than 50 varieties in the
job to get fresh colours at the end of national collection on show in the long
the year because many other flowers border display garden.
have finished.” Brian said: “We’ve had a whole
The weather has been tough this side of flowers in the garden covered
year for many growers but asters in butterflies. Asters also have very big
love damp conditions so it has been stems but need no tying up.”
‘absolutely brilliant’ for the collection Brian and his wife Stephanie were
at Avondale Nursery and Garden at artists and have come into flowers from
Baginton, Coventry. a more unusual route. Brian has now
Brian said: ” It just couldn’t have been a nurseryman for 16 years and
Avondale is open from March until
September. It is the national collection
holder for three plant families, the aster
novae-angliae, the anemone nemorosa
– a native wood anemone – and
sanguisorba – which has catkin like
flowers in white, pink or rich maroon.
Unusually everything is labelled.
Brian said: “Often I find nothing is
labelled but everything in the garden
here is labelled. We call it the library.
Visitors can easily make a note of their
favourite plants.”
Next year Brian said the national
collections group are holding an
anniversary event which he hopes will
help to raise even more awareness
about the aster in 2013.
For more information on the
collections and visiting the garden see
website www.avondalenursery.co.uk
All photos Avondale Nursery
19BFA FLORIST
More specialist outlets Expose your talent
cater for increasingly
discerning shoppers to a huge bridal market
A study of the UK’s independent Around 270,000 weddings take place in the UK
shops by Simply Business has every year. This means that most brides will search for
revealed that traditional cafes, a wedding venue to hold their reception, a wedding
pubs and takeaways on the photographer to capture the day, a beautiful wedding
high street are gradually being dress and, of course, a wedding florist to help
replaced by more specialist and decorate this once in a life time event.
boutique outlets. To ensure that your business is right in front of a
More health food shops, tea huge potential wedding market, hitched.co.uk, one
rooms, arts and crafts stores, wine of the UK’s leading wedding websites, has come up
bars and old fashioned sweet with their top five ideas on how to help increase your
shops are opening up, while exposure online.
florists have dropped four places
since the first league table in
2009. ❶ Google changes the way it ❷ Keep your website up to date.
The business insurance provider ranks websites from time to time, With technology changing so fast
analysed more than 30,000 so be sure to stay on top of the at the moment it is essential that
independent retail outlets it insures changes being made. Associate you keep your website current and
across the UK, revealing that the your brands with other trusted florists up to date. It is thought that people
proportion of pubs is down by or businesses in your local area and browsing the internet give a new
20 per cent in the last year, cafes suggest linking back to one another website that they come across just a
by 11 per cent, sandwich bars in order to keep your Google couple of seconds before deciding
by 16 per cent and takeaways ranking high. whether they like it or not. Make
down by three per cent. sure brides stay on your website by
Faring better, wine bars are up having it look great.
13 per cent, tea rooms nine per
cent, traditional sweet shops 15
per cent and health food shops
increased by 42 per cent.
❸ Brides love a special offer ❹ Show off your talent. If you
and with the recent recession it is have images of your recent work
Local butchers and bakeries
no secret that wedding planning then make sure that this is exposed
have also seen a revival, rising
couples are being careful when it on your website or any advertising
21 and 17 per cent respectively,
comes to their wedding budget. A or listing that you have online.
suggesting shoppers are happy to
special offer featuring a discount Brides-to-be want to see what you
go to specialist outlets rather than
code, value for money or something can do, so do not be afraid to
supermarkets for certain purchases
exclusive should tempt couples display your beautiful creations.
– which could be good news for
eager to save money your way.
traders like florists as a specialist
outlet – if they are able to attract
the more discerning customer.
Jason Stockwood, the chief
executive at Simply Business,
❺ Accept recognition. If you have
thank you cards or testimonials that If your business is not
said: “It is encouraging to see already listed on
you have been given in the past
that the high street is adapting to hitched.co.uk then it is
then why not share the good news
the new retail landscape, where possible to join the website
with others? Couples planning a
savvy shoppers have numerous for a 30 day free trial. You
wedding area always keen to read
alternatives including online, can call the team at hitched
past experiences from newlyweds,
out of town shopping malls and on 0844 8800011 to set
so be sure to post your reviews
supermarkets. up your listing or follow the
and testimonials online in order to
“Our findings show that instructions given in the online
capture their attention.
independent retailers are suppliers directory. Hitched.
increasingly looking to specialise co.uk receives more than a
or offer something different to million visits a month from
alternative outlets, tempting wedding planning couples so
shoppers with a more quirky, get up to date and register
unique experience.” your business.
20BFA FLORIST
Search for plants with health benefits
Throughout history plants have they found that many modern day
been used for their medicinal drugs come from these groups of
properties and a new study has closely related plants.
looked to pinpoint the groups of As plant populations are hit by
plants most likely to be beneficial to changing land use, climate change
health. and over exploitation, identifying
The study – the first of its kind the species most likely to contribute
– has produced some surprising to future health needs could be
results. significant.
Pseudowintera colorata Phormium sp
By recording more than 1,500 Dr Julie Hawkins, from the School
medicinal plants in three continents, of Biological Sciences at the
the researchers from the University University of Reading, said: “Our
of Reading, The Royal Botanic super tree will help companies
Gardens, Kew and Imperial College involved in bioprospecting narrow
London have created a family tree their search for plants with medicinal Pseudowintera colorata, a plant species used
of plant species for each area, properties which could lead to new medicinally in New Zealand. Pseudowintera
demonstrating how medicinal plants disease fighting drugs. species are used traditionally by Mãori people
relate to each other. “It’s incredibly exciting to think that to treat skin conditions, respiratory problems,
They then combined the trees communities around the world that and to help heal wounds. Photography
to create a ‘super’ family tree weren’t in contact with each other courtesy of Steven Wagstaff, Manaaki Whenua
Landcare Research, Lincoln, New Zealand
representing 20,000 species to have sampled related plants and are
reveal which medicinal plants from using them to treat the same things.”
The medicinal New Zealand flax (Phormium
different areas were related. Phylogenies reveal predictive sp.). Phormium species are used traditionally
Not only did the researchers power of traditional medicine in by Mãori people, who call them harakeke and
find examples of closely related bioprospecting – was funded by a wharariki, to treat a wide range of conditions,
plants being used as medicines in John Spedan Lewis Fellowship and is including skin, respiratory and gastro-intestinal
different parts of the world, they also published in PNAS (Proceedings of problems. Photography courtesy of Andrew
discovered they were being used to the National Academy of Sciences) Clarke, University of Warwick, United Kingdom
treat the same ailments. Furthermore,
to inspire. The Taste of Autumn Gardener’s Calendar.
Festival runs from 17 to 21 Botanist, gardener, broadcaster
October. and natural remedies expert
Pippa Greenwood, James James Wong will be talking,
Wong and Cleve West will all tasting and book signing on
be giving advice and talking Wednesday 17 and Thursday
about their new projects, and 18 October with his new book,
‘The Big Chef’ Peter Osborne will James Wong’s Homegrown
be back, cooking up seasonal Revolution. From edible daisies
delights for adults and children in that ‘electrocute’ taste buds to
the kitchen. an exotic pepper tree that will
Taste of autumn is
There will be around 40 food shrug off the most arctic winter,
stalls selling everything from sticky this book reveals the huge array
buns to nuts, sausages and fiery of experimental crops that can
a must at Wisley cordials. Apple tastings will also
be on offer where it is possible
to try some fantastic cultivars that
grow in the UK. Cleve West will
be at the show on Saturday 20
October.
RHS Chelsea Flower Show have all been grown in Wisley’s ‘The Big Chef’ Peter Osborne
2012 Best in Show winner own orchard. is back, cooking up a treat in our
Cleve West returns to Wisley Grow Your Own guru and BBC kitchen. Not only will he create
for this year’s RHS Taste of Radio 4 Gardeners’ Question seasonal recipes to inspire cooks
Autumn Festival to talk about Time regular Pippa Greenwood but visitors can get to try them
his remarkable year. Also at the will be on hand on Friday 19, too. This year on Saturday 20
event ‘Grow Your Own’ advice Saturday 20 and Sunday 21 and Sunday 21 he is also inviting
promises to be in abundance October talking about ‘Veg children to learn all how to cook.
with an array of food stalls Growing Made Easy and Fun’ as RHS Grow Your Own is
Photo: RHS and cookery demonstrations well as signing her new book The supported by Mr Fothergill’s.
21BFA FLORIST
Best of British
iflorist members receive Royal seal of approval
David and Chrissy Price outside the gates of Buckingham Palace
The husband and wife team
behind a successful relay network
have enjoyed a very special year –
beginning with an invitation to meet
the Queen and present her with an
iflorist bouquet.
David and Christine Price, co-
founder and creative director of
online relay floristry service iflorist.
co.uk, have had a very Royal year.
Not only were they among the guests
at The Queen’s Garden Party at
Buckingham Palace in May, after
being honoured with a prestigious
‘Queen’s Award,’ but they also had
the chance to present Her Majesty
with a regional, historical-themed
posy when she visited their hometown
of Burnley as part of her Diamond
Jubilee celebrations.
Receiving the prestigious Queen’s
Award for International Trade has
Receiving the Queens Award for Enterprise: David Price with the co-founder been icing on the cake for what has
of iflorist.co.uk Steven Harris and the Lord Lieutenant of Lancashire. been an extremely successful year for
22BFA FLORIST
The iflorist team at the awards ceremony - a very British affair - afternoon tea on a steam train
the relay company. With a network Colonial Gifts Limited, which operates been well received by customers and
of more than 1,700 local florists, both iflorist.co.uk and ihampers.co.uk press alike.”
each of whom are able to connect to in the UK, as well as floristry and gift iflorist began six years ago,
upwards of 10,000 overseas florists, websites in 20 countries. partnering with local florists the
fundamental to their success is the Managing Director David Price world over, and in just three years
close working relationship between said: “It was great honour to be has seen its export business grow
their network of florists. As reiterated chosen as an attendee of the a staggering 200%, with overseas
by the Lieutenant of Lancashire Lord Diamond Jubilee celebrations at trade now accounting for 40% of the
Shuttleworth, who presented the Buckingham Palace. Enjoying high company’s revenue. With websites
coveted award to them aboard the tea in the gardens of the Palace was in 10 languages and six currencies,
East Lancashire steam railway: “This thoroughly enjoyable day and a technology and local understanding in
award is not only for the directors once in a lifetime experience for both each country is seen as the key to the
and shareholders of the company but Chrissy and myself. company’s success.
is for each and every florist that is a “Being privileged guests of the In what could complete a special
member of iflorist.” Queen’s Garden Party was the start year for the company, iflorist has
As a business with traditional of our Jubilee celebrations, with been shortlisted for Small e-Retailer
values of quality and service, in an other highlights including presenting of the Year, International e-Retailer
online 24/7 world their success has the Queen with a unique posy on a of the Year and Best e-Retailer
been achieved by a keen focus on recent Royal visit which was themed Delivery at the eCommerce Awards
developing the very best floral designs around Burnley’s historical Weaver’s for Excellence 2012 and the
with building a strong network of Triangle. Additionally, we created Innovation and Technology and Export
florists who they know and trust. a limited edition Jubilee-themed categories in the Telegraph Business
Founded in 2006 by David Price bouquet, designed in conjunction with Awards 2012.
and Steven Harris, iflorist is part of Laurence Llewelyn-Bowen, which has
23BFA FLORIST
Wholesaler to the florist trade based • Artificial Flowers
in Blackburn, Lancashire.
We operate a cash and carry for • Baskets
trade members only. • Floral Sundries
• Gift Box Sets
Being a new business, customer
satisfaction is everything to us for • Gift Packing
now and the years to come. We • Ribbons
want to hear from the florists and
the experts of the trade directly in
• Vases
regards to what they would like. • Wholesale Candles
We want to help you so you can help us!
First Floor 8 Mill Lane, Blackburn, Lancashire, BB2 2AA
Tel: 01254 693002 www.meenasfloristsupplies.co.uk
24BFA FLORIST
Beautiful Bouquets of Baby Clothes
Cleverly Handcrfted from UK made Baby Clothes
Low Minimum Order - Online Ordering
Suppliers of the freshest flowers
and foliage to the wholesale and
floristry trade
All Seasons Flowers
- Colombian Flowers
importers and distributors - Israeli Flowers and Foliage
- Thai Orchids
Tel 0208 561 2552
email sales@allseasonsflowers.net
facebook.com/allseasonsflowers
Twitter @allseasonsflowe
25BFA FLORIST Specialist importer ensures top quality and competitive prices J&E Page is a specialist importer and chrysanthemums, alstroemeria, asters, reach their customers in perfect distributor of the highest quality flowers gypsophilia, hydrangeas, hypericum, condition for re-sale. to the independent floristry sector. With liatris, limonium, solidago, statice , At J&E Page flowers are in their roots dating back to the mid 19th spray roses, tropicals and foliages to blood. The business cares where they century, J&E Page has the heritage, name but a few. come from; how they are grown; how experience and contacts to ensure The knowledgeable sales team much they will delight customers. That it can source, import and deliver at J&E Page can offer advice and is why they visit their producer partners spectacular, long-lasting blooms from support, backed up by leading edge across the world to ensure the quality trusted colleague producers. technology to ensure a service that is of their production, share knowledge The extensive range of premium flexible, fast and delivers consistent of the UK market and discover what quality, competitively priced quality. With their own specialist is new and exciting in their part of the flowers includes Colombian quality control, import handling and world. carnations, garden roses, anastasia, nationwide delivery network flowers Activities are governed by loyalty to 26
BFA FLORIST
Fantastic brands at
great prices with a
customer service
customers and growers and provision
of a first class service. J&E Page second to none
remains true to these core values while
engaging the challenges of the 21st Contact us now for fixed price options
century marketplace. and our biggest ever selection of top
The website offers fast and reliable quality flowers for christmas
information with regular special offers,
news updates, varieties and option for
variety comparisons. Suppliers of
For more details telephone 01981
240 990, e-mail sales@jepage.com,
website www.jepage.com.
Natural biodegradable petal confetti
The petals are delphinium larkspur, cornflower
and bougainvillea. They are hand picked and
dried using all that nature provides. Nothing is
added, and nothing is taken away, they are a
true representation of a biodegradable confetti
in its most natural state.
If you would like to stock or supply our natural
confetti product we offer competitive trade prices
01884 841561
rosie@bespoke-confetti.co.uk
www.bespoke-confetti.co.uk
27BFA FLORIST
Exquisite chocolates and confectionery
Florists looking for a product that fits beautifully with flowers might
consider adding chocolates and confectionery to help bolster sales.
Quality chocolate and confectionery is a great way to increase a
customer spend organically.
One of the best ways to really stand out from the crowd is to
offer a point of difference from competitors. House of Sarunds is
the foremost supplier of both pre-packed and loose chocolates
to the specialist sector in the UK offering an extensive range
of both British and continental handmade and hand finished
chocolates, as well as many great selling pre-packed items.
Sarunds believe they cannot be rivalled on price,
quality or their selection and offer a full advisory and
support services including in-store setup, training
and equipment recommendations, free of charge.
See what the House of Sarunds of Blandford
Forum, Dorset, can do to help ‘grow’
businesses today.
To request a brochure or for further
information telephone 01258 450200,
e-mail info@sarunds.co.uk,
www.sarunds.co.uk.
we sell beautiful artificial flowers for the trade
trade
& bulk
so all our flowers are sold
in boxes of 24
We offer wholesale silk and artificial flowers
to the UK market, at competitive prices.
Our aim is to supply fashionable,
quality and cost effective
flowers to UK trade. View
our extensive ranges of
trade artificial flowers
online today.
T: 01706 825064
E: flowers@pozy.co.uk W: www.pozy.co.uk
28BFA FLORIST
Your Florist Window online
The first Florist www.floristapp.co.uk is the only Townend Florist (www.
Window client iPhone and Android app available townendflorist.co.uk) said:
was launched in the UK that anyone can “Amazing isn’t it when you find
in December download for free to find a local someone who knows what they
2009 with florist; the app feature all Florist are talking about. Tim got me up
their first sale on Window clients as premier listings. and running within two weeks
Christmas Eve. They also have their own directory and I haven’t looked back. He is
Since then Florist called www.onlyflorists.co.uk and trustworthy, knowledgeable and
Window have dedicated search engine just for prompt. Thanks to Tim my business
made many florists, www.floristsearch.co.uk. has a new lease of life. Can’t
enhancements Many florists have praised Florist recommend enough.”
to the software Window. Penelope Flowers (www. Flowers by Arrangement (www.
ensuring all penelopeflowers.co.uk) said: “Our swanseaflorist.co.uk) said: “I spoke
their clients’ websites new website with online ordering to Tim for a while on the phone
keep up with today’s design and is bringing us a lot more business, and learnt more in the first 30
development standards. especially from Canada and the minutes than I had with my old
Their software will not go stale USA. We are also experiencing provider after 18 months. After I
as software development is a key many customers looking at our transferred – which was simple –
part of their day to day operating website first, then phoning an order my online sales changed virtually
plan. Not only do they understand through. overnight.”
how to deploy low cost florist “The initial set up was very For more information see the
solutions quickly and easily, they straightforward and quick – you website www.floristwindow.com or
also know how to get them found do not need to be an IT ‘geek’ to telephone 0800 169 3266.
by customers. do it.”
29FOCAL POINT
BFA FLORIST | for todays professional florist
The British Florist Association is the only national, independent trade association for professional florists. Established over fifty years ago we aim to
serve the needs of our members. This new magazine is yet a further benefit of membership for our members; BFA Florist is for todays professional florist.
All members will receive a complimentary copy six times a year. Now you may have received this magazine and you’re not a member, that’s because
we wanted to get the new magazine out to as many florists as possible following the demise of the Florist & Wholesale Buyer (F&WB) printed magazine
earlier this year. So we’ve chosen around a thousand non-member florists at random to receive a copy for free this month only, we hope you like it.
Within this section of the magazine are the four pages, known as Focal Point which is dedicated to BFA events. We’ve included details of the BFA and
membership benefits which hundreds and hundreds of florists avail themselves of day in, day out to help benefit their business. If you wish to continue
to receive BFA Florist magazine for free every other month packed with ideas, techniques, news and views then the only way to do so is to join the BFA
today by using the membership application form. We very much look forward to welcoming you as a member.
BFA Local
Fancy a FREE inspirational evening of floristry? Share a bite to eat
and chat with fellow florists? It’s got to be a BFA Local meeting!
BFA Local meetings have been designed to create local networking opportunities for the industry. Floristry Demonstrations by a Chrysal
Demonstrator, business seminars, and a chance to chat and socialise over drinks, and a light buffet-style meal. Meetings are held at Country
Basket warehouses and FWTA Wholesalers which is your chance to have a look around, especially if you’ve never visited before.
Don’t be shy - come along!
The Floristry Demonstrations at the BFA Local Meetings are sponsored by Country Baskets & Chrysal UK and offer practical designs & tips
aimed at retail that are bound to sell in your own shop. Discounts and special promotions on sundries will be on offer during the evening. Food
and refreshments will be provided.
Dates for 2012/13 have now been announced:
Date Day Area Venue
14th October 2012 Sunday South West (Central) Bristol
7th November 2012 Wednesday London Covent Garden
22nd November 2012 Thursday South West Cornwall
14th November 2012 Wednesday North East Leeds
25th November 2012 Sunday South Central High Wycombe
5th December Wednesday Scotland Glasgow
16th January 2013 Wednesday South Portsmouth
20th January 2013 Sunday South East Ashford, Kent
30th January 2013 Wednesday North West Manchester
3rd February 2013 Sunday North Gateshead
24th February 2013 Sunday Greater London Stanwell
27th February 2013 Wednesday Central Birmingham
3rd March 2013 Sunday Ireland t.b.c.
Kathy Van De Velde said of the Leeds event at Country Baskets: It was a pleasant evening, and came away with a boost of inspiration. It was
also good to circulate and rekindle our industry links catching up with friends we have not seen for a while……..something to appreciate is
our share of enthusiasm and to work closely together to support, survive and grow stronger in today’s economic climate.
BFA Local is sponsored by:BFAMG01
BFA FLORIST
It is an exciting time for Shropshire-
based rose breeder, David Austin
Roses. For a long time the company
has been an established name in
the world of gardening but in recent
years they have also been making
a big name for themselves in the cut
flower industry.
Few florists by now will not have
heard of the company’s ground-
breaking breeding programme.
Available year-round, David Austin’s
roses have taken their place at the
very top end of the luxury market,
alongside other classic cottage
garden flowers such as peonies and
hydrangeas.
World-wide search
Insiders at the company say that
demand has taken off in Britain
and around the world. Following
interest on social media sites such as
Pinterest and prestigious placements
including the use of ‘Darcey’ on the
Readers of BFA Florist Magazine can claim 10 free stems Queen’s barge for the Diamond
when they order 50 roses or more for delivery before 31 Jubilee Pageant, David Austin’s cut
December 2012 and quote BFA3. roses are increasingly becoming
the ‘go-to’ roses for weddings and
A new concept in florist gift cards
a quality product. The to a special event and we have had
Flower Card Company has a great response and very positive
grown over the years into feedback from our customers. Since
one of the country’s leading Debbie emigrated to Canada
suppliers of florist gift cards she has started a North American
with every design printed from branch of the company.”
an original piece of artwork Caroline now runs the company
designed and painted in- with her husband Harry. Cards
house. come with and without text and the
The company now has following available:
more than 200 card designs • Folding cards – £3.40 per pack
and they are always looking of 50 cards
for ways to improve the • Large gift cards – £2.80 for 5
company – customers’ ideas of the same card individually cello
and comments are taken very wrapped with its own envelope
seriously • Small funeral cards – £2.70 for
The Flower Card Company was Caroline says: “I often 50 cards 91 x 64mm flat
started in 2002 by two sisters, create designs based on what • Large funeral cards – £1.90 for
florist Debbie Scott and Caroline customers have asked for. Since 25 128 x 91mm flat
Crawford, an artist. Debbie was Debbie moved to Canada we • Clear acrylic card stands – £40
unable to find any quality cards to have changed a few aspects and each
complement her work so she and enlarged the range of small folding • Cello sleeves to fit large funeral
Caroline decided to combine their card designs. New large gift cards cards – £7.50 per 500
skills. and a range of life celebration cards • Cello sleeves to fit small funeral
Creating contemporary images, have been added to the funeral cards – £7.50 per 500
Caroline worked on painting a new range. Florists can give feedback when
range of enclosure cards for florists “We realised there was a need for ordering on line at
with the emphasis on producing cards that add that personal touch www.flowercardco.com.
36BFA FLORIST
events.
To oversee the company’s rapid
expansion, they have recently
Professional
appointed industry veteran Eleanor
Clevenger, who is currently
circumnavigating the globe visiting
farms and shows, taking a fresh
florist insurance
look at logistics and marketing. Her
FloriGuard – the home of florist This policy offers blanket cover
enthusiasm for the brand is infectious,
insurance – can provide insurance for buildings of £500,000 and
“The potential for expansion is
cover for freelance florists, event contents of £50,000 all at very
huge,” she says. “To try to meet the
florists, wedding florists and floral competitive premiums and only a
astonishing year-long demand, we
designers underwritten by Aviva £50 standard excess available to
already have farms in Kenya, South
Insurance. florists and floristry employees.
America, Japan, Australia, New
This flexible policy allows florists Discover more about the benefits
Zealand and America. Our newest
to select the exact requirements for of being a member of the BFA and
varieties, ‘Darcey’, ‘Keira’ and ‘Kate’,
their small enterprise and tailor it to how FloriGuard has teamed up
have vase lives of at least eight days
individual needs and budget. with the BFA to provide members
– significantly longer than our earlier
Commercial vehicle / van with exclusive discounts off of their
releases – so florists can now stock
insurance for florist delivery vehicles insurance policy.
them in store.
is available underwritten by Ageas BFA FloriGuard Insurance is
“At the moment we’re assessing
Insurance, formerly Fortis. With available to all BFA members.
some fabulous new varieties, including
competitive premiums and cover For more information telephone
what I hope will become the first
that can include protected no 0845 313 9871 to talk to the
yellow in our collection – I just can’t
claims bonus, various driver options dedicate florist insurance team or
wait to introduce these to florists”.
and flexible excesses. see the website
For more information, contact David
Competitive home insurance with www.floriguard.com
Austin Roses on 01902 376 302.
FloriGuard is underwritten by RSA.
www.flowercardco.com Exclusive Insurance for
Professional Florists
Printed in the U.K from
original paintings
• Created for that extra special
finishing touch
When you have been developing
• Small Florist Gift Cards insurance policies for specific
professions and trades like us for 3 Florist Shop Insurance
over 25 years it becomes second
• New designs available nature to be the expert in that field. 3 Freelance Florist Insurance
• Christmas and new additions Bridge Insurance Brokers Ltd was 3 Florist Van Insurance
established in 1970 and is rated
to the Funeral Range of life
as one of the leading independent 3 Florist Home Insurance
celebration cards Brokers in the UK. Having an
enviable reputation for technical
• Card stands, cello sleeves expertise, service excellence and
integrity, we are committed to
and envelopes also available professional standards and are
authorised and regulated by the
Financial Services Authority, Firm
British Florist
reference number 308815. This can
be checked on the FSA website at Association Endorsed
Visit our website at: www.fsa.gov.uk/register.
wwwflowercardco.com
or call/email for a brochure Call Us On 0845 313 9871
flower.card@sky.com To Talk To The Dedicate Florist Insurance Team
Tel: 0118 9540813
www.floriguard.com
37Festive 26 Novemb
Fever Festive
week NEW PRODUCT
Chrysal Floral Foam ELITE x 20 wet brick
Fever
Introductory offer ONLY £6 per box (max 5 boxes)
Be the first to try this new premium brand foam
See page 14 for more information
Leafshine
(600ml & 25% extra free)
2 cans for £5
Fleur Vital (1000) Only
£2.50
£10.00 per box each
Festive
Fever Participating
Only T: 01772 333000
65p www.perterhsmith.com
sundries@pterrhsmith.com
each
Jumbo Castle Vases -
Green, Black, Hot pink, Ivory
£19.50 for 30ber to 1 December
Festive 10” Plastic Base Wreath Ring
Only
£1.30
Fever £15.60 for 12 each
Only
12” Plastic Base Wreath Ring
£1.60
£19.20 for 12 each
Spray Paint Only
Buy 6 assorted colours £3.50
each
for only £21.00
Only Mum/Dads
£6.95
(box of 2) £13.90
each
Additional offers available at
individual wholesalers
g members
Britannia Direct Limited
0845 500 1190
sales@britanniadirect.org.uk
www.britanniadirect.org.uk
T: 02392 635800 T: 01923 264463 T: 0141 552 1281
www.vanflora.co.uk www.janeadams.co.uk www.jamestaylorflowers.com
sales@vanflora.co.uk jon@janeadams.co.uk sales@jtf.co.ukYou can also read
