Brand Guidelines - Rein Medical

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Brand Guidelines - Rein Medical
Brand Guidelines
Brand Guidelines - Rein Medical
Table of Contents
1 Logo                                5      4.1 Material Icons                        28

   1.1 Primary logo application       6      4.2 Icon sizes                            29

   1.2 Secondary logo application     7   5 Imagery                                    31
   1.3 White space & minimum size     8      5.1 Photography style                     32

   1.4 Incorrect usage of the logo    9      5.2 Photography examples                  33

2 Color palette                      11      5.3 Image icons                           34

   2.1 Primary color                 12      5.4 Image icons examples                  35

   2.2 Secondary color               13      5.5 Graphics                              36

   2.3 Tertiary colors               14      5.6 Graphics examples                     37

   2.4 Success, error and warning    15   6 Web elements                               39
   2.5 Color usage examples          16      6.1 Buttons                               40

   2.6 Incorrect color usage         17      6.2 Button types                          41

3 Typography                         19      6.3 Button states                         42

   3.1 Primary typeface              20      6.4 Buttons with icons                    43

   3.2 Font weights                  21      6.5 Inputs                                44

   3.3 Typography rules              22   7 Stationary                                 47
4 Iconography                        27      7.1 Letterhead, Invoice & Delivery Note   48

                                                                                              2
Brand Guidelines - Rein Medical
7.2 Business Cards                52

3		      Idphoto Brand Guidelines
Brand Guidelines - Rein Medical
   4
Brand Guidelines - Rein Medical
1 Logo
The idphoto logo represents the backbone of our brand and it must
be treated accordingly. Please follow these rules when using our
logo.

5		      Idphoto Brand Guidelines — Logo   •   by epoint
Brand Guidelines - Rein Medical
1.1 Primary logo application
The primary logo application uses 2 main versions of the logo.
All source files can be found in the brand repository.

Primary logo                                                     Primary logo - inverted

Please use this logo only on the light colors of our brand       Please use this logo only on the dark colors of our brand
or light images.                                                 or dark images.

                                                                                                                             6
Brand Guidelines - Rein Medical
1.2 Secondary logo application
The secondary logo application uses 2 monochromatic versions of the logo.
All source files can be found in the brand repository.

Black logo                                                                  White logo

Please use this logo only on the light colors of our brand                  Please use this logo only on the dark colors of our brand
or light images.                                                            or dark images.

7		                Idphoto Brand Guidelines — Logo
Brand Guidelines - Rein Medical
1.3 White space & minimum size

White space                                               Minimum size

The white space represents the space between our logo     The minimum size represents the smallest size to which
and other elements on the page. Because the logo can      the logo can be resized.
be smaller or bigger we use the space defined by the to   The size is defined by the height of the logo and has two
letters "id" in order to define the white space.          usage options: Print and Web.

                                                          Print                           Web

                                                                           5mm                                 20px

                                                                                                                      8
Brand Guidelines - Rein Medical
1.4 Incorrect usage of the logo

Do not distort the proportions of   Do not change the colors of the     Do not outline the logo.            Do not rearrange the logo               Do not use the logo on other
the logo in any way.                logo with other colors other than                                       elements/letters.                       colors than the ones specified in
                                    the ones in the brand guidelines.                                                                               the brand guidelines.

                                                                             The id company

Do not use the logo on very heavy   Do not use the logo on very heavy   Do not add tag-lines to the logo.   Do not cut the logo if it is not used
or contrasting patterns.            or contrasting images.                                                  as a graphic element.

9		                   Idphoto Brand Guidelines — Logo
Brand Guidelines - Rein Medical
   10
2 Color palette
Color is an integral part of our brand identity. Consistent use of the
color palette will not only reinforce the cohesiveness of he brand, but
also serves a psychological purpose by communicating a certain
feeling to our audience.

11		      Idphoto Brand Guidelines — Color palette   •   by epoint
2.1 Primary color
Our brand has as primary color “blue“. And we defined its darker value and lighter value in order to
accommodate all possible cases in which the color can be used.

Primary                    Primary Dark                Primary Light
Tory Blue                  Jacksons Blue               Dodger Blue
CMYK: 95, 84, 0, 0         CMYK: 100, 99, 5, 2         CMYK: 100, 0, 0, 20
RGB: 13, 64, 176           RGB: 30, 36, 146            RGB: 55, 114, 225
HEX: #0D40B0               HEX: #1E2492                HEX: #3772FF

                                                                                                       12
2.2 Secondary color
In order for our primary color to be complemented we defined “Shamrock“ green as our brands secondary
color. As in the case of the primary color, we also defined a lighter value for our secondary color. Please
note that the secondary color is used as a accent color and should be used, in layouts, with moderation in
order to put emphasis on certain elements/texts.

Secondary                   Secondary Light
Shamrock                    Spray
CMYK: 62, 0, 59, 0          CMYK: 48, 0, 18, 0
RGB: 31, 220, 151           RGB: 84, 242, 242
HEX: #3DDC97                HEX: #54F2F2

13		             Idphoto Brand Guidelines — Color palette
2.3 Tertiary colors
If the primary and secondary colors are the engine of our brand color palette than the tertiary colors
represent the fuel. These colors fill most of our layouts and are a key element in creating them –either for
web or print– in such a way that the viewer has time to relax his eyes and also be comfortable to read
and view our materials.

In our brand we don’t use black this is replaced with the “T 90“ tertiary color, in order to have a more pleasant
experience when reading/viewing our brand materials. Black creates a strong contrast with lighter colors and we
don’t want that.

T 90                           T 75                           T 60                           T 45                   T 15                 T0
Pickled Bluewood               Fiord                          Slate Gray                     Mystic                 Alice Blue           White
CMYK: 83, 68, 51, 46           CMYK: 74, 57, 51, 46           CMYK: 57, 40, 32, 3            CMYK: 11, 5, 3, 0      CMYK: 2, 0, 0, 0     CMYK: 0, 0, 0, 0
RGB: 41, 56, 70                RGB: 75, 92, 107               RGB: 120, 136, 150             RGB: 223, 231, 237     RGB: 247, 252, 255   RGB: 255, 255, 225
HEX: #293846                   HEX: #4B5C6B                   HEX: #788896                   HEX: #DFE7ED           HEX: #F7FCFF         HEX: #FFFFFF

                                                                                                                                                              14
2.4 Success, error and warning
Our brand is mainly online, thus we have prepared the 3 colors that are used for system messages.
Please take the time to add these colors in the system in order to have a good balance with the rest of the
palette and also to have a clear separation between the Secondary color and the Success color.

Success                       Warning                   Error
Lima                          Tulip Tree                Bittersweet
RGB: 88, 195, 34              RGB: 234, 196, 53         RGB: 255, 102, 102
HEX: #58C322                  HEX: #EAC435              HEX: #FF6666

15		               Idphoto Brand Guidelines — Color palette
2.5 Color usage examples
For a good balance of color we recommend to use these examples of how much quantity of color is used
in an layout.

A good tool to check you layouts can be found at this link.

Main/important page                  Basic page/layout               Graphics                          Key visual/poster
65% T0                               58% T0                          75% T0                            55% Primary Color
50% Primary Color                    24% T90                         13% T45                           28% Primary Color Dark
9%    T90                            8%    T75                       6%    Primary Color Light         7%    T90
8%    T45                            7%    Primary Color             5%    Primary Color               6%    T45
                                     2%    Primary Color Light       2%    Secondary Color             5%    Primary Color Light

                                                                                                                                   16
2.6 Incorrect color usage
Please never use these combinations in any material/layout.

                                                                                                                                  

      T T T T T T
Success Color &              Error Color & Secondary   T90 & Primary Color   Secondary Color &     Success Color & Warning/   Primary Color Light &
Secondary Color              Color                                           Primary Color Light   Error Colors               Warning/Error/Success
                                                                                                                              Colors

17		              Idphoto Brand Guidelines — Color palette
   18
3 Typography
Typography is a powerful brand tool when used consistently. The
chosen typeface best represents the bold and professional feel and
approach of the brand and should be used across print1 & web
applications.

1       Regarding print materials, we are aware that some materials need to be edited by customers, because
of that the brand will use “Arial“ as the main typeface. By using Arial there will be no problems for the customer
to edit/read the document. The rules for typography will stay the same, just the typefaces is changed.

19		            Idphoto Brand Guidelines — Typography       •   by epoint
3.1 Primary typeface
Meet “Muli”, a sans-serif font from Google fonts. Muli is perfect for our needs having the characteristics
that best resemble our brand goals and statement. Although it is a sans-serif typeface, it has small
features that make it more “human” and “friendly“, like the round letter “a“ which resembles the cursive
form of the liter like in most hand writing. Also being a Google font, it is easy to embed in all our web
materials and also offers a large variation of weights.

Muli
Sans-serif typeface

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWX
1234567890 !?’”;:,./[]()*|äöüẞ

                                                                                                             20
3.2 Font weights
Muli offers a complete family with 14 weights, but from these we will use only the following list.
Muli can be downloaded from the following link. Or it can be embedded using the following code:

Light                                                                               Bold
Light Italic                                                                        Bold Italic

Regular                                                                             Extra-Bold
Regular italic                                                                      Extra-Bold Italic

Semi-Bold                                                                           Black
Semi-Bold Italic                                                                    Black Italic

21		            Idphoto Brand Guidelines — Typography
3.3 Typography rules
These are the rules for the different elements that can be used in any layout.
The rules are separated into print and web usage. For the web, we have defined algorithms that use the
“calc“ functionality from CSS in order to have fluid typography and scale the text automatically depending
on the width of the viewport.

  H1 Element
Print                                                  Web

Font size = 40pt                                       font-size: calc( 32px + (40 - 32) * ((100vw - 320px) / (1980 - 320)));

Line Height = 48pt                                     line-height: calc( 40px + (48 - 40) * ((100vw - 320px) / (1980 - 320)));

Font weight = Extra Bold and/or Extra Bold Italic      font-weight: 800;

  H2 Element
Print                                                  Web

Font size = 32pt                                       font-size: calc( 24px + (32 - 24) * ((100vw - 320px) / (1980 - 320)));

Line Height = 40pt                                     line-height: calc( 32px + (40 - 32) * ((100vw - 320px) / (1980 - 320)));

Font weight = Extra Bold and/or Extra Bold Italic      font-weight: 800;

                                                                                                                                  22
H3 Element
                                                      Web
Print
                                                      font-size: calc( 18px + (24 - 18) * ((100vw - 320px) / (1980 - 320)));

Font size = 24pt                                      line-height: calc( 24px + (32 - 24) * ((100vw - 320px) / (1980 - 320)));

Line Height = 32pt                                    font-weight: 800;

Font weight = Extra Bold and/or Extra Bold Italic

  H4 Element
                                                      Web
Print
                                                      font-size: calc( 16px + (18 - 16) * ((100vw - 320px) / (1980 - 320)));

Font size = 18pt                                      line-height: calc( 24px + (32 - 24) * ((100vw - 320px) / (1980 - 320)));

Line Height = 32pt                                    font-weight: 700;

Font weight = Bold and/or Bold Italic

  Intro paragraph

                                                      Web
Print
                                                      font-size: calc( 18px + (24 - 18) * ((100vw - 320px) / (1980 - 320)));

Font size = 16pt                                      line-height: calc( 24px + (32 - 24) * ((100vw - 320px) / (1980 - 320)));

Line Height = 24pt
Font weight = Bold and/or Bold Italic

23		               Idphoto Brand Guidelines — Typography
Normal Paragraph

Print                                                         Web

Font size = 10pt                                              font-size: calc( 14px + (16 - 14) * ((100vw - 320px) / (1980 - 320)));

Line Height = 16pt                                            line-height: calc( 18px + (24 - 18) * ((100vw - 320px) / (1980 - 320)));

Font weight = Regular / Regular Italic / Bold / Bold Italic

  Small information paragraph

Print                                                         Web

Font size = 9pt                                               font-size: calc( 12px + (14 - 12) * ((100vw - 320px) / (1980 - 320)));

Line Height = 14pt                                            line-height: calc( 16px + (18 - 16) * ((100vw - 320px) / (1980 - 320)));

Font weight = Regular / Regular Italic

  Medium paragraph

Print                                                         Web

This is an element just for web.                              font-size: calc( 14px + (18 - 14) * ((100vw - 320px) / (1980 - 320)));
                                                              line-height: calc( 18px + (24 - 18) * ((100vw - 320px) / (1980 - 320)));

                                                                                                                                         24
25		   Idphoto Brand Guidelines — Typography
   26
4 Iconography
   Iconography refers to the icon system used by a brand. In our case
   we use Material Icons by Google, which has a large variety of icons
   and also is web and print friendly by having an icon font and also a
   git repository.

27		   Idphoto Brand Guidelines — Iconography   •   by epoint
4.1 Material Icons
As previously stated the system of icons used is Material Icons. It can be downloaded from this link or
used form the git depository.






                                                                                                          28
4.2 Icon sizes
We have defined 4 standard sizes for our icons that can be used in-line with other elements, like text or
buttons. For other uses, like graphics, the icon size can be determined by the designer depending on the
needs of the layout.

                                                                                
Small                      Normal                      Medium                      Large

16x16 px                   18x18 px                    24x24 px                    32x32 px

29		           Idphoto Brand Guidelines — Iconography
   30
5 Imagery
   Imagery represents the rules that apply to all images that are used
   by our brand. Images are an integral part of our marketing materials
   and cover multiple types of images and graphics.

31		   Idphoto Brand Guidelines — Imagery   •   by epoint
5.1 Photography style
A distinctive photographic style has been developed.
It is based on a sense of welcome and usability. It should reflect how easy is to use our products and how
they benefit our customers.

The main mood should be: warm, friendly, trustworthy, open, optimistic and positive.

The main principles are:
•   Believable situations: imagery should be real-life scenarios that depict people benefiting from our
    products.
•   Smile: the photos should use mainly a human subject to show the closeness of our products/business
    to the end consumer.

Using and shooting photos
Try to keep the subjects face in frame and leave space for text if needed, a good rule is to look at the color
quantity rules and imagine the “T0“ is free space in the image.

Before and after
The best way to showcase our products is with the “before and after“ model, in which we can show the
outcome of our products for the customer.

Close ups
They should be used only for marketing purposes and should be only of faces, emphasis the core
statement of the brand: identity.

                                                                                                                 32
5.2 Photography examples
Portrait / Marketing                                Detail

                                                    Before & after

33		           Idphoto Brand Guidelines — Imagery
5.3 Image icons
When talking about image icons we refer to images that say the meaning of a word of phrase.
For example for the word “identity“ we could use a picture of a passport, face, signature or fingerprint.
Or in the case of “efficiency“ we could use: a clock/watch, a clean desk or a person walking up stairs.

The main principles is:
•   The core of the idea: try to find and image that best represents your “keyword“ in a natural and un-
    edited form.

Don't use stock
Please try to avoid as much as possible templates or other ready made images from stock sites.

                                                                                                            34
5.4 Image icons examples





35		   Idphoto Brand Guidelines — Imagery
5.5 Graphics
We created custom graphics that align to the brand. All graphics can be found in the idphoto brand
repository under the Graphics section.

The password needed to access the repository is: idphotoep01nt

When creating new graphics
Please keep the look and feel set in the existing repository. Main things to keep in mind are:
•   Not to many detail
•   Stick to one message per graphic
•   The key message should be emphasized with the secondary color
•   Keep the color quantity percentage set in the rules under the color chapter
•   All graphics should be vector illustrations and in .svg format

                                                                                                     36
5.6 Graphics examples

37		   Idphoto Brand Guidelines — Imagery
   38
6 Web elements
   Our main products live on the web so the following rules ensure a
   consistent look and feel over all our products. We have defined the
   most common elements and will leave further ones to be defined
   based on the rules set here.

39		   Idphoto Brand Guidelines — Web elements   •   by epoint
6.1 Buttons
We have defined 3 sizes for our buttons. They all have a border radius of 2px and a 1px solid border. This
type of button is defined as a ghost button, the other types are defined on the next page.

  Small Button               Medium Button                Large Button

Small                      Medium                      Large

Padding from the text:     Padding from the text:      Padding from the text:
top/bottom: 6px            top/bottom: 8px             top/bottom: 12px
left/right: 12px           left/right: 12px            left/right: 16px

                                                                                                             40
6.2 Button types
The types of the buttons define what type of button it is and what is its purpose. They use the same rules
as the standard button sizes with the added color properties.

  Primary Button              Primary Button             Secondary Button           Success Button

Primary Button              Primary Button on          Primary Button             Success Button
                            primary color
Background color changes                               Background color changes   Background color changes
to the primary color.       Background color changes   to the T70.                to the success color.
Text changes color to T0.   to the secondary color.    Text stays the same.       Text changes to T0.
                            Text stays the same.

41		              Idphoto Brand Guidelines — Web elements
6.3 Button states
We have defined 2 specific states, besides normal, in order to have all possible user scenarios covered.

  Primary Button                 Primary Button

Inactive state                Hover state

The opacity of the button     On hover the border
is set at 0.5% and the        radius is changed to 50%
mouse cursor will be set to   of the height and the
default.                      entire button is scaled
                              (transform: scale) to 1.2.

                                                                                                           42
6.4 Buttons with icons
All buttons could have icons, either on the left or on the right, depending on the case. Also we buttons
could be just with icons. These combinations use the same rules as the rest of the buttons but have the
rules for the icons.

    Primary Button           Primary Button                       

Left icon button           Right icon button            Icon button

The icon has a margin      The icon has a margin left   The icon is aligned in the
right on 8px.              on 8px.                      middle of the button, the
                                                        padding around being the
                                                        same.

43		             Idphoto Brand Guidelines — Web elements
6.5 Inputs
These are the specifications of the most used types of inputs.

Text input normal state           Text input active state        Text input error state   Text input inactive state

                                                                                                                      44
Dropdown normal state                                      Dropdown error state   Dropdown inactive state

                                   Dropdown active state

45		         Idphoto Brand Guidelines — Web elements

    46
7 Stationary
   Stationery plays an important role in representing our brand. It is
   the largest, most frequent use of the corporate identity. Consistent
   and coordinated use of the company identity elements on letterhead
   provides an opportunity to visibly solidify the idphoto brand.

47		   Idphoto Brand Guidelines — Stationary   •   by epoint
7.1 Letterhead, Invoice & Delivery Note
Our letterhead, invoice and delivery note use a "container" with the brand swash as a visual element. The
information contained are the idphoto logo and the address.

The letterhead template is created in InDesign and it contains the grid, brand colors and also all styles
for typography. All templates are created like this, ensuring that we have consistency through out all our
brand materials.

All documents have been compiled in one InDesign document with master pages for each of the
templates. The masters are ordered by type and language.

The file can be found in our repository page.

                                                                                                             48
Letterhead                                                                                           Invoice                                                                                                                              Delivery note

    idphoto, Fluhr & Maschemer                                                                           idphoto, Fluhr & Maschemer                                                                                                           idphoto, Fluhr & Maschemer
    Ettenfeldstrasse 11                                                                                  Ettenfeldstrasse 11                                                                                                                  Ettenfeldstrasse 11
    8052 Zürich                                                                                          8052 Zürich                                                                                                                          8052 Zürich

                                                                                                         Rechnung #127582                                                                                                                     Lieferschein #127582
    September 1, 2018
    Beauford Lee
    Head of Academic Affairs                                                                             Name of the client                                                                                                                   Name of the client
    Business City College                                                                                Doina nr. 3, ap.8                                                                                                                    Doina nr. 3, ap.8
    123 Business Rd.                                                                                     Deva, Timis, CH-3006                                                                                                                 Deva, Timis, CH-3006
    Business City, NY 54321

    Dear Mr. Lee:                                                                                        Wir bedanken uns nochmals für Ihr Vertrauen und hoffen, Sie sind zufrieden mit unserem                                               Wir bedanken uns nochmals für Ihr Vertrauen und hoffen, Sie sind zufrieden mit unserem
                                                                                                         Dienst und der Qualität der neuen Bilder.                                                                                            Dienst und der Qualität der neuen Bilder.
    I am writing in reply to the classified ad you posted seeking to fill the position of Graduate
                                                                                                         Wenn nicht, sagen Sie uns bitte Bescheid! Wir würden uns natürlich darüber freuen, wenn Sie so zufrieden sind, dass Sie              Wenn nicht, sagen Sie uns bitte Bescheid! Wir würden uns natürlich darüber freuen, wenn Sie so zufrieden sind, dass Sie
    Student Advisor for the Master of Arts in Liberal Studies degree program at Business City
                                                                                                         unseren Dienst an andere weiterempfehlen.                                                                                            unseren Dienst an andere weiterempfehlen.
    College.

    Having earned my Master of Arts degree in Academic Advising from Anytown University,
                                                                                                            Pos.       Bezeichung                                   Anzahl                   Preis   MWST.                      Summe            Pos.       Bezeichung                                                                                       Anzahl
    I understand the importance for informed academic counseling and program planning in
                                                                                                             1         Picture 3 - Unedited                            3                CHF 0.00        7.5%                   CHF 0.00           1         Picture 3 - Unedited                                                                                3
    a higher education environment.
                                                                                                             2         Picture 1                                       1               CHF 59.52        7.5%                  CHF 59.52           2         Picture 1                                                                                           1
    I have also experienced first-hand the comforting effect of being able to contact an advi-
                                                                                                             3         Picture 2 - Unedited                            3                CHF 4.58        7.5%                   CHF 4.58           3         Picture 2 - Unedited                                                                                3
    sor who genuinely cares for the professional growth and success of students.
                                                                                                             4         2 x Stencil                                     3               CHF 64.10        7.5%                  CHF 64.10           4         2 x Stencil                                                                                         3
    During my career as an electrician prior to my graduate studies, I was elected Chairman
    of the Executive Board where I sat as the union’s representative to the apprenticeship                                                                                                   Shipping                          CHF 0.00
    advisory board. In this capacity, I was able to be an effective advisor to apprentices who                                                                                               Subtotal                         CHF 59.52
    were experiencing scholastic problems that threatened their future in the industry. I par-
                                                                                                                                                                                             VAT (7.5%)                        CHF 4.58
    ticularly enjoyed working with older apprentices who were seeking a career change and
    had problems adjusting to the obligations of work, school, and family life.                                                                                                              Total                          CHF 64.10

    I believe that both my educational background in Academic Advising and my work-relat-
    ed duties of counseling and advising students enrolled in learning programs qualify me
    for consideration for the position of Graduate Student Advisor. I look forward to discuss-
    ing how my skills can be of value to Business City College as it prepares to move into the
    new millennium. Thank you for your time, consideration, and forthcoming response.

    Sincerely,

    Adam Applicant

                                                                                                                   BANKVERBINDUNG                            MWST-NUMMER                                   KONTAKT
                                                                                                                          PostFinance                      CHE-480.005.012 MWST                           info@idphoto.ch
                                                                                                            Konto: 85-692853-3 Clearing-Nr.: 9000                                                        idphoto.ch/kontakt
                                                                                                             IBAN: CH74 0900 0000 8569 2853 3
                                                                                                                   Swift/BIC: POFICHBEXXX

49		                                  Idphoto Brand Guidelines — Stationary
Print Size                                               Master Pages                                         Layers

All templates are created on an A4 paper size (21x29.7   The master pages represent the templates. They can   We structured the layer in order to be clear which
cm) with a bleed of 2mm.                                 be applied to a new page and they will come with     elements are on what layer.
                                                         predefined information and elements.
The files are created in CMYK color space and made for                                                        Window > Layers
this printing method.                                    Window > Pages

                                                                                                                                                                   50
Color Swatches                                            Typography Styles

The color swatches come with all the brand colors ready   The typography styles have been predefined and can
for print in the CMYK color space.                        be found in the Paragraph Styles panel. Please do not
                                                          modify these styles.
Window > Color > Swatches
                                                          Window > Styles > Paragraph Styles

51		             Idphoto Brand Guidelines — Stationary
7.2 Business Cards
As in the case of the other stationary elements, the business cards come with their own templates. The
source file is created in Illustrator and contains both versions of our business card:
• Person BC (it is used for our employees and contains the contact information of the person)
• Marketing BC (it is used only for marketing purposes)

Both business cards have a front and back.

The templates have predefined grid, typography styles and colors.

                                                                                                         52
Person BC - Front                                        Person BC - Back

                     Bartholomew
                     Montgomery
                     JOB DESCRIPTION

                     bartholomew.montgomery@idphoto.ch                  Biometrische Passbilder
                     +41 22 767 6111                                    selber machen.
                     idphoto.ch
                                                                        idphoto.ch

Marketing BC - Front                                     Marketing BC - Back

             Zufrienden mit
            unserem Service?
    Kundernmeinung schreiben und das nächste
          Foto-Set kostenlos bekommen.
                                                            Unterstützen Sie uns!
                idphoto.ch/testimonials

53		               Idphoto Brand Guidelines — Stationary
Print Size                                               Color Swatches                                            Typography Styles

The business cards have a format of 8.5x5.5 cm with a    The color swatches come with all the brand colors ready   The typography styles have been predefined and can
bleed of 2 mm.                                           for print in the CMYK color space.                        be found in the Paragraph Styles panel. Please do not
                                                                                                                   modify these styles.
The files are created in CMYK color space and made for   Window > Swatches
this printing method.                                                                                              Window > Type > Paragraph Styles

                                                                                                                                                                           54
Grid

The templates come with a grid that helps you position
elements if something goes wrong or you need to create
a new type of business card.

55		             Idphoto Brand Guidelines — Stationary
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