BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising

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BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
Influencing the influencer

BRAND OVERVIEW 2019
BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
We like to say our reader is a well-dressed woman with a
    well-dressed mind. She considers us an authority on
     luxury fashion, but she also wants her finger on the
     pulse when it comes to the intriguing people in its
    orbit, wellness and beauty trends, culture and travel.

Our print edition is published 10 times a year and is a leading
 premium fashion magazine in Australia, boasting readers
   with the highest average personal income for full-time
 workers within the Women’s Lifestyle & Fashion category.
At BAZAAR we pride ourselves on informing readers about
  the most beautiful, covetable and relevant ready-to-wear,
  accessories and jewels, while respecting the fact that our
  readers are some of the savviest and most stylish women
  in the country, with a strong sense of their personal taste.
BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
BAZAAR GLOBAL BRAND
    Shaping the fashion landscape
      for more than 1 5 0 Y E A R S
        32 EDITIONS         worldwide
1 7. 5 M I L L I O N   social media followers
      16 MILLION         unique visitors
BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
BAZAAR PHILOSOPHY
      “As the arbiter of trends and an authoritative voice in
   fashion now in its 21st year, Harper’s BAZAAR Australia is
           the leader in the business of creating desire.
 Every image, every sentence, every second of video content,
  every social-media post, every event … everything we do is
created and curated to ignite an emotional response and allow
      our readers to lose themselves in a world of luxury.
  The reader is seduced by what she sees because our editors
 have an in-depth understanding that she doesn’t just invest in
products — she invests in things that fulfil her emotional needs.
          Lavish, relevant and thought-provoking ...
         Harper’s BAZAAR influences the influencer.”

               EUGENIE KELLY Editor-in-Chief
BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
BAZAAR EDITORIAL PROFILES

   E U G E N I E K E L LY                     N AO M I S M I T H                 CAROLINE TRAN                          JANNA JOHNSON                           ELLE McCLURE
        Editor-in-Chief                         Fashion Director                       Fashion Editor                      O’TOOLE                                  Culture Director
   Eugenie spent her early career        Naomi has forged a 20-year career      Caroline joined Harper’s BAZAAR         Beauty & Wellness Director            Having worked in publishing for
 working on young women’s titles,            in fashion magazines, having       in 2013 after her tasteful eye was        Janna is a trusted voice in the     almost 10 years, Elle has a strong
 including Cosmopolitan Australia,          first risen through the ranks at     noticed in the fashion cupboard      beauty and wellness space, having         knowledge of both print and
 B and ELLE Australia, and for the         Marie Claire Australia and ELLE     at Shop Til You Drop. She brought      covered the industry for more than      digital. After cutting her teeth at
 past 20 years has written beauty,       Australia before taking on the top         with her a well-developed         a decade. After a stint at Woman’s    Grazia, she joined the launch team
health and travel features, columns       post of fashion director at Vogue      knowledge of the womenswear              Day US, she joined the beauty         of ELLE Australia, a brand she
and celebrity cover stories for titles     Australia. During her eight-year       market, with a strong focus on       department of ELLE US, rising to      has been a part of for almost four
 as diverse as The Sydney Morning         tenure there, Naomi collaborated         consumer appeal in the retail      senior editor. She moved to Sydney       years. With a taste for the fast-
    Herald, The Sun-Herald, The               with leading photographers          sector. She scours the market         in 2013 and helped launch ELLE      paced world of digital — from time
   Sunday Telegraph and Harper’s           Daniel Jackson and Greg Kadel,         in search of the best looks for       Australia as beauty director, and    spent at Nine and working across
  BAZAAR. She joined the latter in           among others, and combined        BAZAAR’s prized main fashion and        since October 2018 has overseen          Bauer Xcel’s digital platform,
  2003 as beauty director, and has         her love of fashion and travel to     cover shoots, and is additionally         beauty at Harper’s BAZAAR.        including Harper’s BAZAAR, ELLE
 since interviewed fashion legends       produce the magazine’s first app.        responsible for styling profiles     Janna’s career has taken her from    and Gourmet Traveller — Elle is well
  such as Nicolas Ghesquière, Tom          She became fashion director at        and still-life portfolios — mixing   cutting-edge skincare labs in Japan    versed in up-to-the-minute trends
Ford and Victoria Beckham. In her        Harper’s BAZAAR in 2014 and has         international and local designer       to Chanel’s private rose gardens    and culture happenings. She brings
  current role, she works across all     since created several iconic covers     fashion in a luxury environment.       in Grasse, and she’s interviewed     to BAZAAR a passion for film and
     topics that encompass the           and fashion stories that have been                                            dozens of celebrities and industry    television, music and the arts, and
 zeitgeist, cherry-picking what will     syndicated throughout the global                                                 icons. Despite having trialled     chronicling the latest and greatest
    appeal to and captivate the               Harper’s BAZAAR network.                                                   thousands of products, she still        in luxury travel experiences.
     discerning BAZAAR reader.                                                                                        gets a thrill discovering something
                                                                                                                        new and sharing it with readers.
BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
BAZAAR EDITORIAL PILLARS

    FA S H I O N                              C U LT U R E
    Each issue, Harper’s BAZAAR features      An intelligent blend of art, music,
    spectacular locally produced shoots       performance, literature and cinema.
    and stunning fashion features created
                                              A FA S H I O N A B L E L I F E
    by Australia’s most talented and
                                              A peek inside the enviable homes of
    acclaimed photographers, fashion
                                              some of the world’s greatest style
    editors and models. The fashion
                                              icons, creative directors and stars.
    section also contains:
                                              Plus: shopping and news pages
    • Style, The BAZAAR and The Buzz
                                              dedicated to trend-driven homewares,
       pages — providing fashion news,
                                              interiors and lifestyle products.
       profiles and the season’s key looks,
       with the bags, shoes and jewels that   ESCAPE
       bring it all together.                 The best of luxury travel every issue,
    • The cover story — our cover star       from the capitals of cool to the
       interview, accompanied by a fashion-   world’s most beautiful villas and
       focused photoshoot.                    private islands. Five-star adventure
                                              with a fashionable edge.
    B E A U T Y & H E A LT H
    Our beauty and health pages are           FLASH!
    the ultimate edit of hair, makeup,        The hottest event reportage from
    anti-ageing and wellness trends, in-      the parties you wish you were invited
    depth product news, practical advice,     to — all around the world.
    celebrity inspiration and spectacular
    shoots that employ the same creative
    vision and execution as our fashion
    shoots.
BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
BAZAAR SIGNATURE PROPERTIES

                                                                                                                             ISIONARY

                                                                                                     OMEN
                                                                                                       IN ASSOCIATION WITH

  BAZAAR at Work is an editorial pillar with       Launched in 2015, BAZAAR in Bloom is             In 2018, Harper’s BAZAAR relaunched           Success, intelligence and elegance are in
 content across all platforms, the backbone          a couture fashion event in aid of The            Fabulous At Every Age as Visionary          BAZAAR’s DNA, and to mark the end of
   of which is a series of forum-style events      Royal Hospital for Women Foundation.              Women. This special execution in the         the year, the December issue celebrates
 hosted by editor-in-chief Eugenie Kelly and     A resounding success, BAZAAR in Bloom                August issue continues to celebrate          Australian women with these qualities
featuring many of the women profiled in the        in 2018 raised more than $600,000 for                Australian women from diverse           who have made a big impact in the previous
 magazine. BAZAAR at Work is the premium        mental health services at The Royal Hospital        backgrounds who are high-achieving,          12 months, with a photoshoot and feature
    women’s networking event with brand           for Women in Sydney. BAZAAR enlisted            inspiring and chic. BAZAAR is committed          profile, and a special networking event.
  integration and partnership opportunities.     28 Australian fashion designers including          to recognising women of all ages who
                                                 Carla Zampatti, Alex Perry, Albus Lumen            are leaders in the community and true
                                                and Zimmermann to create one-off couture            paragons of style. This portfolio offers
                                                 dresses that were presented in a runway         advertising partners an engaging platform
                                                 show on the night. Money was raised via             on which to be associated with these
                                                 ticket sales, raffles and a silent auction of      women and to integrate the key brand
                                                prizes from Prada, Loewe, La Mer, Christian      propositions, celebrating style, confidence,
                                                            Dior and many others.                           leadership and success.
BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
BAZAAR X
CARINE ROITFELD

      In 2012, Carine Roitfeld joined forces with Harper’s BAZAAR
internationally as global fashion director. She is a visionary in the fashion
world and this collaboration is the first time anything like it has been done
  with Harper’s BAZAAR worldwide. Two years later, Carine Roitfeld’s
   ICONS was born. This multiplatform milestone celebrates her most
influential muses (a veritable ‘who’s who’ of fashion) with a 17-page global
editorial feature and party that is fashion week’s most buzzed-about event.
 The ICONS feature is the cornerstone of BAZAAR’s September Fashion
Issue, the most anticipated issue worldwide. This event provides exclusive
sponsorship opportunities to engage industry influencers by aligning your
brand with BAZAAR’s bumper fashion edition, global icon Carine Roitfeld
     and the most celebrated names in modelling, movies and music.
BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
BAZAAR EDITORIAL CALENDAR 2019
          JAN/FEB           MAR                APR                MAY            JUN/JUL               AUG               SEP                OCT                NOV               DEC

ON SALE   17 Dec 2019      4 Feb 2019         11 Mar 2019       8 Apr 2019        13 May 2019         1 Jul 2019       5 Aug 2019         2 Sep 2019         7 Oct 2019        4 Nov 2019

                                            The New Power                        Luxury’s New
           The Great                           Dressing                             Rules                            BAZAAR Icons
            Escape                                —                                   —                                  —                                  The Art Issue:
              —                               My Life/                            Technology's                       Carine Roitfeld                       A New Creative
          Spa special                         My Style                          effect on luxury                     fashion shoot                          Conversation
                                                 —                                     —                                   —                                     —
                                            Winter Skincare                     Motoring special                      New-Season                            BAZAAR Man
                                                                                                   She Who Dares
                                                                                                                         Style
 PRINT                     The New
                                                               Beauty Issue                             —                              Stronger, Leaner,                     Conservation &
                          Season Now                                                                  Visionary                             Sleeker                           Sustainability
                                                                   —
                              —                                                                        Women                                   —                                 special
                                                              Future Beauty
                        Carine Roitfeld’s                                                                 —                             Summer Body                                 —
                                                                    —
                          edit of the                                                               A/W Runway                              —                                  Gift Guide
                                                              Carine Roitfeld
                             season                                                                   Report                            Spring Racing                               —
                                                               beauty shoot
                               —                                                                        —                                     —                                Woman of
                                                                    —
                        BAZAAR at Work                         Mother’s Day                        Watches special                      BAZAAR Bride                            the Year
BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
BAZAAR CONTACTS
                                                  PHONE NUMBER         EMAIL

Paul Gardiner                                     +61 (02) 9282 8676   PGardiner@bauer-media.com.au
Karen Holmes      NSW Director of Sales           +61 (02) 9282 8733   KHolmes@bauer-media.com.au
Jaclyn Clements   VIC, SA and WA Sales Director   +61 (03) 9823 6341   JClements@bauer-media.com.au
Judy Taylor       QLD Head of Sales               +61 (07) 3101 6636   JTaylor@bauer-media.com.au
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