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Building the legal
framework to help
 business succeed
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Building the legal
  framework to help
   business succeed

                About this report
Business activities are an essential part of every society.
Their success, especially when first starting up, depends on
many social and economic variables, but one of the most
important (but perhaps frequently overlooked) factors is the
legal form the business adopts. Government has several roles
to play, the most fundamental of which is to make the forms
available, although educating people about them is every
bit as vital to effective exploitation of those opportunities,
as is ensuring that the support mechanisms are available to
help make the most of them.
Introduction

    Although doing business is a fundamental part of society,
    getting started can often be very risky for entrepreneurs.
    The challenges facing the entrepreneur are not just about
    choosing the right form, but about exploiting it properly
    and making the most of its characteristics.
    Government has several roles to play in helping new business get off the
    ground. Most fundamentally, and uniquely, it is part of government’s role to
    make the legal forms available through legislation. Government alone can
    set the boundaries of permissible activities under the law, and adjust the
    rights and obligations of businesses and their stakeholders.

    But beyond this, there can be a role for government in educating people
    about the available options, and helping them to make the most of them.
    Many jurisdictions offer community interest vehicles or structures designed
    to promote employee ownership and engagement, but take-up of them
    can often be low. This may be because entrepreneurs and their advisers are
    unaware of them, or the latter are unfamiliar with the benefits and so
    unwilling to promote them (Nuttall 2012: para 3.6). Once businesses are
    aware of the options, the availability of mentoring schemes, trade networks
    and grants can significantly improve the chances of a long and successful
    life for the venture.

                                                                                   4
Building the legal framework to help business succeed   |   Introduction

                                                Ensuring that appropriate models and            diversify investments, commission
   Another aspect of                            support are available can drive a more          expensive marketing campaigns or
   business success                             successful and sustainable society for all.     undertake speculative research and
                                                For instance, improving the environment         design work. Accordingly, the membership
   that governments are                         for businesses has a clear direct benefit to    will not need complex mechanisms for
   uniquely positioned                          government, which is a significant buyer        reviewing or reversing management
   to create is building                        of services from private business. The          decisions to the same extent applicable
                                                more successful businesses there are in         for a general trading company which
   the trust relationship                       the marketplace then the greater the            might pursue any of those activities.
   environment in                               choice that government will have.
                                                Businesses that are run efficiently and         Another aspect of business success that
   which business and                                                                           governments are uniquely positioned to
                                                effectively through the appropriate
   commerce can flourish.                       structure will be able to supply services to    create is building the trust relationship
                                                government at a lower price to the              environment in which business and
                                                taxpayer. Furthermore, there is a benefit       commerce can flourish. Business is
                                                from cooperatives and society-driven            basically about trust. Every transaction,
                                                enterprises because they reduce the need        every contract, is about promises made
                                                for direct government funding to the            between individuals. Sometimes
                                                extent that they complement or replace          performance is instant, but at other times
                                                public interest activities that would           the performance will be at some point in
                                                otherwise either not exist or have to be        the future. The parties need to believe
                                                supplied by public bodies. In addition to       and understand that the promises will be
                                                the benefit to the immediate recipients of      kept, or that if one side does try to
                                                such business’s activities, society as a        default then that there will be some way
                                                whole benefits from the reduced need for        of enforcing the performance or being
                                                direct government funding.                      compensated for the failure.

                                                It is vital for governments to consider the     Government is responsible for developing
                                                local context when looking at the               and maintaining much of the infrastructure,
                                                availability of legal forms for businesses.     such as the courts and central public
                                                In many jurisdictions, what is really needed    registers of business information, that
                                                is not so much a vehicle for entrepreneurs      supports those trust mechanisms. As with
                                                as a mechanism for equalising bargaining        every other area of business,
                                                power in the marketplace. Where this is         developments in technology present both
                                                the case, the important design features         threats and opportunities in this sector.
                                                will not be those governing distribution        Electronic transmission and recording of
                                                of the profits (indeed in many cases such       information reduces the costs of both
                                                organisations are designed not to return        business and regulators. Online registers
                                                profits at all) but rather the regulation of    can be searched quickly from anywhere in
                                                external relationships with customers and       the world, but of course require initial
                                                suppliers. Close behind that in                 set-up and creation. It is vital that
                                                importance comes the regulation of              policymakers consider the environment
                                                internal relationships, although if the         within which businesses operate as well as
                                                powers of the body are limited then this        the way in which they are allowed to do so.
                                                also becomes less important. For
                                                                                                The rest of this report looks in more detail
                                                example, a farming cooperative whose
                                                                                                at the specific features of legal business
                                                sole function is to purchase seed, fertiliser
                                                                                                forms and explores the elements that
                                                and machinery, then to sell the output at
                                                                                                policymakers should consider.
                                                market, will not have the discretion to

FIGURE 1: Five enabling strategies for governments to consider as it approaches each theme

  Enabling business               Maintaining                  Supporting an                Providing               Dispute resolution
  to be the driver of             stability and               ethical approach         encouragement for               mechanisms
 society’s prosperity              confidence                    to business           business enterprise             for business

                                                                                                                                           5
A framework for
    designing business forms

In order to help structure this analysis,
the characteristics of business forms
have been split into four broad
categories, considering in turn:

      Realising the returns

      Investing into the business

      Legal characteristics

      Administrative requirements.

There is inevitably some overlap and interaction
between those broad headings, and a number
of further considerations must be taken into
account. Aspects such as transparency and
accountability are increasingly important to
stakeholders, while the regulatory mechanisms
enabling businesses to operate, and perhaps as
importantly, imposing sanctions on those who
would seek to operate outside the rules, are a
vital component of the functioning system.

                                                   6
Realising
the returns

         Most businesses are run with a view to creating a profit for the
         investors (whether owners, managers or lenders), but there can be other
         motivations, such as providing community services or wider public
         benefits, existing alongside or to the exclusion of the profit motive.
         The purpose of the business might              contrast, deliver their value entirely in the
         restrict the range of business vehicles        form of returns to society or indirectly to
         available. The long-term goal might be         the members, and do not allow for any
         financial security for the founder and their   cumulative return to members on capital
         family or partners, or it could be to          invested. A system of business forms that
         maximise profitability with a view to sale.    responds to these various aims is essential.
                                                        Designing it will depend on understanding
         Establishing what form ‘value’ takes for       the needs of founders and determining
         the business, and then deciding how best       how the outcomes desired can best be
         to ensure that the value ends up where it      reflected by the forms available.
         is supposed to be, is perhaps the most
         important consideration for the founders.      Government policy, as expressed in
         The choice they make from the available        legislative and regulatory regimes, may
         forms will be driven by their approach         reflect an implicit assumption that
         to achieving their goals, and any              businesses, especially incorporated ones,
         compromises they may be prepared               exist for commercial gain. This would be
         to make along the way. It is the job of        evidenced by the emphasis on
         policymakers to ensure that the range          maintenance of capital, and the
         of forms available minimises the               widespread existence of specific rules to
         compromises required across the                enhance directors’ and owners’ personal
         population as a whole, without incurring       liability when close to insolvency (Gerner-
         avoidable administrative costs.                Beuerle et al. 2013). It will be worth
                                                        bearing in mind that over two-thirds of
         Some structures favour regular extraction      respondents to an ACCA survey believe
         of accrued profits; others allow for the       that business legal forms should exist that
         sale of a share, and future returns on that    explicitly recognise that non-financial
         share, to a third party. A number of           aims are part of measuring the success
         cooperative and charitable forms, by           of a small business (see Sources and

                                                                                                   7
Building the legal framework to help business succeed   |   A framework for designing business forms

   68%
                                                Methodology at the end of this report).                 markets surveyed as part of the initial
                                                Nearly 80% of respondents rejected the                  desktop research for this series of reports,
                                                idea that such entities should be more                  farming and business cooperatives exist
                                                tightly regulated than others, although                 as a significant and important part of the
                                                they were evenly split between regulation               economic infrastructure. While the
                                                being the same (39%) or less strict (37%)               adoption of the cooperative form is
                                                than for purely commercial enterprises.                 driven by financial imperatives, the goal
   of aspiring                                                                                          is not so much a financial profit as simply
                                                It will be important to address the clear               allowing access to marketplaces in the
   entrepreneurs want
                                                appetite of entrepreneurs for pursuing                  first instance. The collective bargaining
   Non-Financial Goals                          more than simple financial gain through                 power of the cooperatives enables those
   to be recognised                             their businesses. Policymakers should                   involved to negotiate commercial deals
                                                investigate whether existing vehicles offer             with counterparties on terms that would
                                                sufficient flexibility within a single                  not otherwise be possible, and while a
                                                template, or if there are alternatives                  direct individual financial return on the
                                                designed for specifically commercial or                 membership share is typically not
                                                non-commercial aims. If neither is the                  available, the members benefit indirectly
                                                case, then government should consult                    through being able to deal on those terms
                                                with the relevant stakeholders to develop               in respect of their own transactions (Sabir
                                                the most appropriate local models.                      et al. 2012; Trebbin and Hassler 2012).
                                                The domestic social and economic                        Whenever money is realised there are likely
                                                environment can play a significant role in              to be tax consequences. While it is rarely,
                                                shaping the vehicles needed to enable                   if ever, a good idea to allow the choice of
                                                economic activity. In several of the                    business form to be driven exclusively by

                                                FIGURE 2: Business Forms should exist which explicitly recognise non-financial goals
                                                                                                                     n	Strongly disagree, 5%
                                                                                                                     n	Disagree, 6%
                                                                                                                     n	Neither agree nor disagree, 21%
                                                                                                                     n	Agree, 47%
                                                                                                                     n	Strongly agree, 21%

                                                FIGURE 3: Relative importance attached to startup vs ongoing costs
                                                100%                                                                                                  10%
                                                        SOLID LINE:
                                                        important and
                                                        very important
                                                 75%                                                                                                  7.5%

                                                 50%                                                                                                  5%

                                                 25%                                                                                                  2.5%
                                                                                                                                   DOTTED LINE:
                                                                                                                                    of little or no
                                                                                                                                     importance
                                                  0%                                                                                                  0%
                                                                         Ongoing                                       Startup
                                                        Aspiring entrepreneurs
                                                        Advisers who have also set up and run their own business

                                                                                                                                                           8
Building the legal framework to help business succeed                    |   A framework for designing business forms

                                                                tax, it is nonetheless a factor which must                      governing withdrawal of profits and funds
    It is notable that every                                    be considered. As shown below, there                            will be dealt with by each individual firm’s
    group considered that                                       was a strong preference across all groups                       in-house partnership agreement.
                                                                surveyed for governments to use the tax
    some tax incentives                                         system to support small businesses,                             Where the business is a separate legal
    should be offered,                                          through mechanisms such as reduced tax                          entity, and its assets belong to it and not
                                                                burdens on profits, or exemption from                           to its individual members, there are likely
    with only a handful of                                                                                                      to be, at the very least, legal restrictions
                                                                specific charges.
    respondents actually                                                                                                        on how funds may be distributed back
    classing them as                                            The group looking to set up their first                         to investors. In practice these may well
                                                                business were most in favour of tax                             be a mere formality, especially in the
    ‘unimportant’.                                              incentives, with 45% believing that tax                         case of a single shareholder-director
                                                                measures should be the primary incentive                        company (where these are allowed
                                                                for small businesses, compared with just                        under local legislation) but otherwise
                                                                30% of those who have already set up a                          companies are restricted in the ways in
                                                                business, and only 18% of advisers who                          which they may distribute funds to their
                                                                have set up their own business. While not                       directors and shareholders.
                                                                directly explored in the survey, it is quite
                                                                possible that the comparatively low                             As noted above, many cooperatives and
                                                                importance attached to tax incentives by                        charitable structures impose significant
                                                                those who have run their own business is                        restrictions on the distribution of cash
                                                                just relative: they simply give other factors                   from the enterprise. It is common for the
                                                                more weight, rather than regarding tax as                       statutory provisions setting up farming
                                                                unimportant. In fact, it is notable that                        cooperatives and the like to have
                                                                every group considered that some tax                            conditions that not only restrict the
                                                                incentives should be offered, with only a                       venture’s scope for making cash returns
                                                                handful of respondents actually classing                        to members, but also require it build up
                                                                them as ‘unimportant’.                                          cash reserves out of each year’s operating
                                                                                                                                surplus in order to fund future capital
                                                                But, however much importance                                    investment by the cooperative, for example
                                                                entrepreneurs attach to tax incentives as                       in improved machinery or storage facilities.1
                                                                a concept, their actual importance is
                                                                more open to question. The vast majority                        Similarly, the constitution of a charitable
                                                                of business taxes suffered by small and                         enterprise, in addition to restrictions on
                                                                medium-sized enterprises (SMEs) are levied                      distributing returns during the life of the
                                                                only on profits, and typically after some                       enterprise, will often include a stipulation
                                                                considerable time lag, as the business will                     that any funds held by the body on a
                                                                not make a tax return until some time                           winding-up may only be distributed to
                                                                after a profits period or local fiscal                          another charitable body pursuing similar
                                                                deadline has passed. Welcome though                             aims to its own.2
                                                                the reduced liability will be at that time, if
                                                                the business has not yet made a profit at                       When considering the integration of such
                                                                all then the question of taxes is unlikely                      restrictions into domestic business form
                                                                even to arise, making other incentives and                      design, policymakers will need to balance
                                                                aids to business success more important                         the strictness of the rule with the burden
                                                                in the earliest days of the venture.                            of operating it. An exclusively charitable
                                                                                                                                organisation will have no need to return
                                                                How easy is it to withdraw money from                           capital to its investors, and will be suitably
                                                                the business?                                                   served by a simple rule requiring any profits
                                                                A sole trader is typically free to use the                      to be retained in the business and spent in
                                                                funds of the business as he or she sees fit.                    pursuance of the charity’s ends. A farming
                                                                There are no restrictions on how much of                        cooperative, on the other hand, existing
                                                                the firm’s profits can be taken, or how                         for the benefit of its own membership,
                                                                often withdrawals may be made. The                              might be better served with a more
                                                                proprietor will be restricted only by the                       complex rule that allows for distributions
                                                                practical need to ensure that the business                      above a certain level of profit, after a
                                                                retains enough money to keep operating.                         suitable amount has been reinvested into
                                                                In the case of a partnership, the rules                         the business to ensure its sustainability.

1   For example, Indian Cooperatives and Nidhi and Producer Companies. For general information see , accessed 25 February 2019.
2   For example, the Singapore Public Company Limited by Guarantee, Indian cooperatives, Irish Guarantee Companies and the UK CIO/SCIO models.

                                                                                                                                                                            9
Investing into
the business

         One of the most fundamental considerations is whether or not the
         owners will need access to money beyond their own resources to
         develop the business.
         Policymakers will need to consider which       Corporations are perceived as having a
         funding mechanisms to encourage, and           degree of stability and permanence which
         whether government funds should be             unincorporated businesses do not –
         made directly available to certain forms       although for many small businesses the
         of business, and if so on what basis.          owners will have to give a personal
                                                        guarantee anyway, diluting any potential
         The simplest way of introducing money          benefits of the separate legal personality
         to a business is often to borrow it, which     (OECD 2015; ACCA 2013).
         will involve paying interest. Typically, the
         cost will be based on how much is              There may be other sources of funding,
         borrowed, regardless of the predicted          such as government grants, which are
         proportional return on that sum.               often targeted at smaller firms, and again,
                                                        as with realising returns, it is important to
         For a corporate body, however, there is        understand the tax impacts of different
         also often scope for raising money as          funding models. For all groups of ACCA’s
         equity, so that the investor receives a        survey respondents, the attractiveness of
         return only if the business actually           grants was lower than that of tax
         returns a profit on the investment.            incentives, with a clear majority (62%)
         Furthermore, whether a company raises          seeing them as part of a balanced
         money as debt or equity, lenders/investors     package of measures to assist small
         are typically more ready to put funds into     business. Nevertheless, it will be
         a company than into a sole trader or           important for advisers to be aware of the
         partnership – either lending more, or at       grants available, and of the sources of
         lower rates of return (OECD 2015).             information that should be consulted to
                                                        stay up to date on sector-specific and
                                                        local incentives.

                                                                                                  10
Building the legal framework to help business succeed                 |    A framework for designing business forms

                                                             One aspect of investing to develop the                While access to business exchanges and
     For all groups of ACCA’s                                business that can be hard to assess is the            support networks is rarely dependent on
     survey respondents,                                     time and effort needed to establish                   the legal form of the enterprise, it can
                                                             networks of customers and suppliers.                  nevertheless be an absolutely crucial
     the attractiveness of                                   The difficulties faced were captured by               factor in the success of a new business
     grants was lower than                                   a comment from one survey respondent:                 (ACCA 2019). Policymakers should
     that of tax incentives,                                 ‘Two of the biggest problems for any new              consider the active creation and support
                                                             SME are: 1) where to find clients; 2) where           of local initiatives and groupings that can
     with a clear majority                                   to find capital. Hence, if government                 help entrepreneurs achieve their business
     (62%) seeing them as                                    wants to engage in meaningful support                 aims. Such networks can increasingly be
     part of a balanced                                      activities, I would see them concentrate              found online, and the power of social
                                                             efforts on promoting TRULY WORKING                    media and an internet presence should
     package of measures to                                  [capitals original] business exchanges,               not be underestimated. The investment
     assist small business.                                  trade associations’ membership support,               of time required to curate an online brand
                                                             making government contracts more                      will initially need to come from within the
                                                             accessible, etc. and supporting funding               business. In certain sectors and particular
                                                             efforts through some sort of [government]             markets this will be more important to
                                                             guarantees for qualifying business                    long-term success than cash investment
                                                             projects that would allow the owners to               and should be given the appropriate level
                                                             draw credit from commercial banks.’                   of prominence in the business plan
                                                                                                                   (OECD 2018).

FIGURE 4: Grants vs Taxes
                  HOW MUCH SHOULD GOVERNMENT USE THE                                         HOW MUCH SHOULD THE GOVERNMENT USE PUBLICLY-FUNDED
                  TAX SYSTEM TO SUPPORT SMALL BUSINESSES?                                          GRANTS TO ENCOURAGE SMALL BUSINESSES?
FOR

                                                                                                                                                                  FOR
AGAINST

                                                                                                                                                                  AGAINST

                                Owner
           Owner              (aspiring)
                                                                          Owner
          (current)
                                                   Adviser                Adviser

          Note:                                                                                                   Owner             Adviser
                                                                                                Owner           (aspiring)
          Owner (current) – Small business owner (current)
                                                                                               (current)                                               Owner
          Owner (aspiring) – Small business owner (aspiring)
          Adviser – Professional adviser                                                                                                               Adviser
          Owner Adviser – Professional adviser with direct experience of ownership

          n	Tax measures should be the primary incentive                                     n	Grants should be the primary route for support
          n Tax incentives should be a significant factor                                    n Grants should be a significant factor
          n It should be one of a balanced group of measures                                 n Grants should be part of a balanced group of measures
          n Limited use of tax incentives                                                     n Limited use of grants
          n There should be no tax incentives                                                n Grants should not be used to directly support private business

                                                                                                                                                                     11
Legal
characteristics

         The defining legal characteristic of a business form will be whether
         the business has a separate legal identity from its owner(s).
         Deciding whether the enterprise will need its own identity, and the
         capacity to own things in its own right, or can simply exist as an
         extension of the legal name(s) of the owner(s), goes to the heart of
         its relationships with the outside world, and determines where
         liability will fall for any issues that arise.
         Companies and other ‘bodies corporate’           Nonetheless, while it is understandable
         exist as independent legal entities, able        that the direct risk to the founders’
         to enter into contracts and enforce (or be       personal financial security ranks highly as
         subject to) rights and liabilities. That         a consideration, what complicates the
         contrasts with the sole trader’s position,       situation is that, where a business enjoys
         where everything is done directly in the         limited liability status, the individuals
         name of the individual responsible. In           behind that business are generally able
         addition, use of a separate legal personality    to take shelter from the consequences in
         can greatly simplify selling, or transferring,   the event of their own poor or reckless
         part or all of the business. At the same         decisions and initiatives, while those third
         time, it will impose restrictions on the legal   parties who deal with them, including
         power of the owners and/or managers to           trade creditors, employees and
         deal with the assets of the business, or         government departments, are left to
         enter into contracts on its behalf.              count the cost. Invariably, jurisdictions will
                                                          impose conditions on the conduct of
         Respondents across the whole survey              business by limited liability companies so
         population viewed separate legal                 as to deter abuse of the system and to
         personality as an important factor when          compensate third parties for the risk they
         choosing a business form, with 75% rating        run in doing business with companies
         it as an important or very important             (ACCA 2013).
         consideration. Closely linked to the issue
         of separate legal personality is the matter      Policymakers will need to consider
         of liability for the debts of the business.      carefully the balance between
         Respondents considered this an even              encouraging innovation and risking abuse
         more significant factor, with fully 80%          of the limited liability protections. Limited
         classing it as important or very important.      liability has been characterised as

                                                                                                      12
Building the legal framework to help business succeed   |   A framework for designing business forms

                                                socialising risk, by sharing the potential       financial interests of their stakeholders
   First, from the moment                       costs of the failed investment across the        are addressed by requirements that
   of incorporation, the                        whole of society.                                directors make an annual declaration of
                                                                                                 solvency and that decisions on
   company is treated as                        It is worth bearing in mind that courts          distributions take stakeholders’ interests
   an entity separate from                      might sometimes look behind the                  expressly into account.
                                                company identity (sometimes known as
   both the individuals who                     piercing the ‘corporate veil’) to hold           In countries that have more extensive and
   own the company as its                       owners or directors personally liable,           standardised requirements governing
   shareholders and those                       usually where there has been criminal            accounting and public disclosure, such as
                                                activity. On the other hand, in many             the UK, those measures may be seen as a
   who manage it as its                         jurisdictions there are personal bankruptcy      substitute for the more stringent rules on
   directors.                                   safeguards that protect the entrepreneur         personal liability that exist in other
                                                from total ruin in the event that                company law regimes. The particular
                                                unexpected liabilities arise (ACCA 2013).        contribution that accounting and
                                                Again, a balance is needed between               disclosure can make to the goal of
                                                offering protection to any individual in         protecting stakeholder interests and the
                                                bankruptcy or offering protection only to        public interest in any individual company
                                                those who operate a business through a           law regime will accordingly be a function
                                                particular (limited liability) format.           of the wider regulatory framework within
                                                                                                 which companies exist.
                                                In addition to the above, the law will
                                                typically lay down a large number of             Determining where the optimal balance
                                                criminal offences for breach of statutory        lies in any given jurisdiction will invariably
                                                responsibilities, which can be viewed as         involve an assessment not only of the costs
                                                highly persuasive incentives for                 and benefits of meeting standardised
                                                companies to respect the interests of their      accounting and disclosure practices, but
                                                shareholders, in particular, and in some         also of how those obligations coexist and
                                                cases their creditors as well. For example,      interact with other measures that provide
                                                directors may commit criminal offences if        necessary protections for stakeholder
                                                they approve annual accounts that do not         interests. Policymakers should also
                                                comply with legal requirements, make             consider the costs of operating the
                                                solvency statements that are not                 regulatory bodies and registers needed
                                                supportable, fail to keep minutes of their       to give effect to the obligations imposed
                                                meetings, or fail to provide information to      on business in return for limited liability.
                                                a company auditor on request. In some
                                                circumstances, a company’s shareholders          The practical consequences of
                                                may be able to bring legal proceedings,          separate legal personality
                                                in the name of the company, against its          The assumption of a business form with
                                                directors (Gerner-Beuerle et al. 2013;           its own separate legal personality has
                                                Cheffins and Black 2006).                        three important practical consequences
                                                                                                 for its owner.
                                                Any regulatory regime for limited
                                                companies is likely to include a system of       First, from the moment of incorporation,
                                                interrelated checks and balances. Where          the company is treated as an entity
                                                rules on accounting and disclosures exist,       separate from both the individuals who
                                                they will form part of such a system, and        own the company as its shareholders and
                                                where they do not, compensating                  those who manage it as its directors.
                                                measures are likely to be present (ACCA          Although the position varies between and
                                                2013). The optimum regime for a given            within jurisdictions, any legal action by an
                                                enterprise cannot therefore be                   aggrieved customer or client of the
                                                considered in isolation from consideration       company, or a third party, will typically
                                                of how the regulatory framework overall          need to be taken against the company
                                                provides appropriate safeguards for              rather than against its shareholders or
                                                investors, creditors and the public              directors, unless there is a clear breach of
                                                interest. While small companies in               specific personal duties by an individual,
                                                Australia, for example, are not bound to         such as knowingly criminal behaviour by a
                                                prepare or publish annual accounts, the          director (Gerner-Beuerle et al. 2013).

                                                                                                                                            13
Building the legal framework to help business succeed   |   A framework for designing business forms

                                                The second main consequence of                   Against this, shareholders bear the
   The shareholders in a                        incorporation is that the company’s              ultimate risk in a company, in the sense
   limited company enjoy                        existence continues independently of the         that, if their company fails, they stand to
                                                identity of its shareholders and directors.      lose whatever amounts they have
   limited personal liability                   Shareholders are usually free to sell their      invested in their company. In any winding
   for the debts of their                       shares if they wish to do so. Even when          up, shareholders will see a return only if
   company. Shareholders,                       there is a complete change of ownership,         there are still assets available after all the
                                                for example where the company is taken           creditors have been paid. Accordingly, if a
   as such, have no personal                    over by another business or where a sole         company is wound up on an insolvent
   responsibility for the                       shareholder dies and his interest is             basis, shareholders can expect to lose the
   debts incurred by their                      passed on, the company survives and              entire value of their investment.
                                                continues in existence. Therefore, the
   company in the normal                        company format allows a business to be           A company’s directors, on the other hand,
   course of trading.                           planned for the long term.                       are entrusted with controlling the affairs
                                                                                                 of their company. The law will require
                                                The third main consequence of                    them to do this in a disciplined way that
                                                incorporation is that the law invariably         takes account of the need to protect the
                                                treats shareholders and directors                interests not only of the company’s
                                                differently. If one individual is involved as    shareholders but also of some third
                                                both a shareholder and a director then           parties. In the case of small companies,
                                                there will be different rules (and               the shareholders and directors are usually
                                                potentially liabilities) to be considered,       the same people. There is nothing
                                                depending on whether the individual is           untoward in this but individuals in this
                                                acting as a director or as a shareholder.        situation need to remember the technical
                                                                                                 distinction that exists between the
                                                The shareholders in a limited company            ownership rights that they have as
                                                enjoy limited personal liability for the         shareholders and the management
                                                debts of their company. Shareholders, as         responsibilities they have as directors.
                                                such, have no personal responsibility for
                                                the debts incurred by their company in the       This distinction is very often
                                                normal course of trading. In the case of a       demonstrated, in the case of small
                                                company limited by shares, the liability of      companies in particular, by the fact that
                                                each member is limited to the amount of          banks and other lenders of finance will
                                                share capital subscribed. Where, as will         usually insist, as a condition of agreeing
                                                often be the case, the full value of the         to lend funds to a small company, that its
                                                shares has been paid into the company,           director or directors give personal
                                                then there is no further liability to meet. If   guarantees that the loan will be repaid
                                                a company goes into liquidation because          (ACCA 2013). Thus, while as shareholders
                                                it cannot pay its debts, its shareholders        they have limited personal liability for
                                                will be required, at most, to pay to the         their company’s debts, as directors they
                                                liquidator any amounts remaining unpaid          may take on personal responsibilities for
                                                on their shares – where shares are ‘fully        those same debts.
                                                paid’, that amount will be nil.

                                                                                                                                            14
Administrative
requirements

        These are often driven by the legal characteristics of the business and
        tend to fall into two categories – occasional requirements, such as the
        formalities governing the initial start-up or major transactions such
        as a sale of the business, and regular requirements such as preparing
        and filing or publishing accounting information, or observing certain
        formalities for transactions, for example dealings between the
        investors and other stakeholders, such as managers or employees.
        There is often a trade-off between the         by no means universal. Around the world,
        level of administrative requirements and       the time taken to incorporate a business
        the degree of autonomy that the business       has fallen on average from 47 days in
        can have, linked with the related fields of    2006 to 20 days in 2018, but this masks a
        transparency and accountability.               wide variation, from 2.5 days in Australia
                                                       to 40 in South Africa and 70 in Somalia
        Starting the business is something that        (World Bank 2019: 202).
        happens only once. The legal form
        adopted by the business should be based        While the convenience of online filing and
        on long-term factors, not just the ease of     information sharing offers real productivity
        the start-up process. It is important,         gains for both the administrators and
        nonetheless, to understand what needs          users of business information and
        to be done, how long it will take and what     records, the ease of online incorporation
        it might cost. This is particularly the case   and business transactions has also been
        in those jurisdictions where the formalities   linked to a shift in patterns of criminal
        of the incorporation process are more          behaviour (ICLEG 2016). National
        burdensome. Policymakers should, as a          registries are faced with a trade-off
        rule, try to minimise those burdens,           between ease of business registration
        retaining formality only where there is a      and the need to combat criminal and
        good policy reason for doing so.               fraudulent behaviour. Although the digital
                                                       exchange of business information
        Although there is a widespread shift to        between authorities, regulators and crime
        adopting modern technological methods,         fighting agencies can aid them in the
        with central registers maintained in digital   fight to protect the public, the usefulness
        format and registration processes              of the exchange will depend on the
        accordingly moving online, the change is       reliability of the information contained in

                                                                                                15
Building the legal framework to help business succeed           |   A framework for designing business forms

    61%
                                                         their registers, so it is increasingly            area requiring additional regulation.
                                                         important that steps are taken to ensure          Similarly, while most respondents
                                                         confidence in the accuracy and                    considered that the size of the business
                                                         completeness of that information.                 was a factor which should be taken into
                                                                                                           account, with additional regulation
                                                         The initial registration of the business is       desirable above a certain (unspecified)
                                                         often the moment that offers the best             size, the degree of importance was again
                                                         opportunity for the authorities to assess         subject to differing opinions. Advisers who
    of respondents rated
                                                         the good standing and good faith of               had set up their own business were only
    crowdfunding a high-risk                             those behind it. The greater the powers of        half as likely to consider it a high-risk area
    area, justifying additional                          the business to contract with third parties       (21%) as those advisers who had not set
    regulation such as third-                            and create liabilities on its own behalf, the     up a business themselves (42%), although
                                                         more important it is that the authorities         50% of owner-advisers did consider some
    party oversight
                                                         are able to maintain confidence in the            additional regulation desirable (against
                                                         business form that justifies those powers.        30% of ‘non-owner-advisers’). Whichever
                                                                                                           option policymakers choose to pursue,
                                                         Just under 70% of all survey respondents
                                                                                                           they should be prepared to justify the
                                                         considered that all new businesses should
                                                                                                           scope and design of regulation for new
                                                         be subject to compulsory registration or
                                                                                                           businesses by reference to the risks
                                                         regulation, with only a slight variance
                                                                                                           identified and the proportionate nature
                                                         between groups. Professional advisers
                                                                                                           of the safeguards.
                                                         who do not run their own business were
                                                         the most likely to advocate compulsory            Turning to the newer challenges facing
                                                         formalities, at 73%, while those who were         policymakers, when asked about
                                                         considering a new venture were least              crowdfunding, 61% of respondents rated
                                                         likely to support such a measure.                 this a high-risk area, justifying additional
                                                         Nonetheless, nearly two-thirds (64%) of           regulation such as third-party oversight.
                                                         the latter agreed that all new businesses         Just one respondent considered direct
                                                         should be subject to some degree of               calls on public funds to be a low risk factor
                                                         official monitoring.                              requiring no regulation at all. Those
                                                                                                           looking to set up a business were the
                                                         There was, however, considerable variation
                                                                                                           most concerned about this area, with 83%
                                                         between the populations over the factors
                                                                                                           seeing it as an activity justifying additional
                                                         that they argued should trigger regulation.
                                                                                                           regulation, indicating a widespread
                                                         Some 40% of aspiring business owners,
                                                                                                           recognition of the possible risks, and an
                                                         nearly twice the proportion of non-
                                                                                                           acceptance of the corresponding
                                                         business-owning advisers, stated that the
                                                                                                           administrative burdens to be expected.
                                                         limitation of owners’ liability was a high-risk

FIGURE 5: Crowdfunding is seen as the highest risk area both by respondents who believe all startups should be regulated
(left hand side) and those who believe regulation should be targeted based on specific factors (right hand side)
                                           RESPONDENTS WHO BELIEVE ALL                          RESPONDENTS WHO BELIEVE REGULATION SHOULD
                                           STARTUPS SHOULD BE REGULATED                            BE TARGETED BASED ON SPECIFIC FACTORS

      Multiple owners

       Limited liability

      Size of business

       Crowdfunding

                      100%           80%           60%        40%          20%          0%          20%         40%         60%         80%          100%

n	High risk area; specific regulation essential
n Moderately high risk
n Some regulation required
n Reduced risk area
n Low risk; no regulation required                                                                                         Note: “Other” factors not shown

                                                                                                                                                        16
Building the legal framework to help business succeed   |   A framework for designing business forms

                                                The majority of aspiring business                Such changes often reflect the very
   Overall, though, there is                    owners recognise the need for some               widespread reality that, in small private
   a general pattern across                     regulation and appear comfortable with           companies, directors and shareholders
                                                the concept that limited liability will          are often one and the same. For example,
   jurisdictions that the                       come with additional administrative              since the Companies Act 2006 came into
   formalities with which                       responsibilities, so policymakers can            force, private companies in the UK no
   directors have to comply                     approach the topic accordingly.                  longer have to hold an annual general
                                                                                                 meeting (AGM) or to present their
   to keep shareholders                         Overall, though, there is a general pattern      accounts for review by shareholders at a
   informed have fallen                         across jurisdictions that the formalities with   general meeting. They can also pass
                                                which directors have to comply to keep           company resolutions in writing, rather
   since the year 2000.                         shareholders informed have fallen since          than going to the trouble of holding a
                                                the year 2000. At the same time, the ease        general meeting to do so. Given pressures
                                                with which those obligations that survive        on regulator funding and resources since
                                                can be discharged has in many cases              the global financial crisis of 2008–9 and
                                                been enhanced through the availability of        resultant incentives for focusing
                                                digital communications. For instance,            compliance resources on identified risks
                                                many jurisdictions now allow electronic          rather than blanket monitoring, it seems
                                                communications and share transfers, and          likely that this trend in favour of the
                                                even the holding of general meetings             lighter routine administrative regulation
                                                online or through video-conferencing             of private companies in the UK will
                                                (ICLEG 2016; Collis et al. 2018).                continue, although some trade-off in the
                                                                                                 form of enhanced monitoring of high-risk
                                                                                                 events, such as large individual
                                                                                                 transactions and initial registrations,
                                                                                                 might reasonably be expected.

                                                                                                                                       17
Some broader
considerations

    TRANSPARENCY AND ACCOUNTABILITY
    There is often a trade-off between the level of rights or freedoms a
    business vehicle has and the amount of information about itself that it
    has to make public (ACCA 2013). The link is sensible – for example,
    where companies can raise money from the general public through
    ‘listed’ securities they have to publish considerable amounts of legal and
    financial information so that investors can make an informed decision
    and, as noted above, this is a risk recognised by all those surveyed.

    Likewise, entities that enjoy limited liability are usually required to report
    or publish financial information so that potential creditors can
    understand what limits there might be to recovery if they do enter into a
    financial relationship with the business. The disadvantage is that there
    can be concerns about divulging commercially sensitive information, or
    even personal details about owners or managers.

    The rationale for imposing accounting and disclosure requirements on
    companies has always been that it is in the public interest for companies
    to be subject to standardised regulation in these matters to balance the
    special legal privileges that flow from the award of limited personal
    liability to company owners.

                                                                                     18
Building the legal framework to help business succeed   |   Some broader considerations

                                                The rationale can be explained in              turn acts as an indirect safeguard for
   Studies have found that                      these terms:                                   companies’ shareholders and creditors.
   avoidance of public                          •	a company should be required to             Deadlines imposed for filing a set of
                                                   manage its financial affairs in specified   accounts or making a public solvency
   disclosure of potentially                                                                   declaration are seen as another strong
                                                   ways that respect and reinforce its
   sensitive business                              separate legal personality                  incentive for ensuring correct financial
   information is one of                                                                       management in that they act as a spur to
                                                •	given the separation, under company         companies to prepare their accounts in
   the principal reasons                           law, of ownership and management,           good time: failure to file annual accounts
   why SMEs choose                                 rules are needed to protect the             or prepare solvency statements on time is
                                                   interests of the former and to clarify      often seen as a warning sign of internal
   where possible to file                          the responsibilities of the latter          problems, in particular that the company
   abbreviated accounts.                                                                       has not been able to agree its accounts
                                                •	since the persons who own and control
                                                   a company will not be personally            (ACCA 2013).
                                                   responsible for their company’s debts,
                                                   rules are necessary to reduce the risk      Were companies to be freed from any
                                                   that third parties assume when doing        obligation to report on their financial
                                                   business with them.                         affairs on a regular basis, there could
                                                                                               be a risk that those companies would
                                                Studies have found that avoidance of           find it more difficult to win and retain
                                                public disclosure of potentially sensitive     business and to access finance, because
                                                business information is one of the             the risks associated with doing business
                                                principal reasons why SMEs choose where        with them would increase. It may also
                                                possible to file abbreviated accounts          be that poor behaviour on the part of
                                                (Collis 2012; Allee and Yohn 2007). Many       some small companies would translate
                                                companies that file abbreviated accounts       into a reduction in confidence in
                                                are likely to do so in order to avoid          smaller companies more generally,
                                                disclosing information that might be used      to the detriment of the wider business
                                                to their disadvantage: for example, they       community and, in the long run, society
                                                may fear that suppliers might raise prices,    as a whole.
                                                employees might seek higher salaries and
                                                customers might seek discounts if they         The rights that a business has, for
                                                believed that the company was successful.      example to protect its name or enter into
                                                                                               contracts, are usually reflected in the
                                                The consequence of filing modified             responsibilities it has for filing accounts or
                                                information, however, is that there is a       maintaining reserves for its creditors.
                                                reduction of transparency on the public        Such responsibilities will be reflected in
                                                record. Where only abbreviated information     running costs and earning opportunities,
                                                is made available, prospective lenders may     as well as the obligations the business
                                                act more cautiously, and be encouraged         has for paying taxes.
                                                to require additional information before
                                                making a decision on a loan, credit rating     The mechanisms that society has for
                                                or insurance policy (ACCA 2013: 28). This      holding a business to account for its
                                                is an indirect argument for making             actions, whether in respect of investors,
                                                available the full financial statements        creditors, employees or customers, may
                                                rather than a modified version.                vary depending on the business form.
                                                                                               The culpability of the decision maker may
                                                Another argument that is frequently            influence whether remedies are based on
                                                presented to justify mandatory                 civil law or criminal sanctions, while
                                                accounting rules (and associated legal         holders of formal defined offices, such as
                                                requirements for keeping adequate              director, may benefit from legal
                                                accounting records) is that they               protections or even indemnity (Gerner-
                                                encourage financial discipline, which in       Beuerle et al. 2013; Zurich 2017).

                                                                                                                                          19
Building the legal framework to help business succeed   |   Some broader considerations

                                                ABUSE OF FORMS – CONTROLS                      The ownership of business assets
   Under-resourcing the                         AND SAFEGUARDS?                                through trusts is often used in employee
   safeguards that protect                      The flipside to having choice of forms and     ownership models, widely held to be a
                                                the alternatives they offer is that the        sustainable model with a number of
   the integrity of business                                                                   specific advantages (Nuttall 2012)
                                                flexibility may be misused or even
   systems is a false                           deliberately abused. Innovations such as       including the well-being of employees
   economy that would                           bearer shares, limitation of liability and     (McQuaid et al. 2012). Nonetheless, the
                                                ownership of business assets through           trust mechanism is also widely used to
   devalue all the effort and                                                                  disguise beneficial ownership, and in this
                                                trusts all have valid uses but can also be
   expense put into creating                    subject to abuse.                              way can be used to avoid or evade taxes
   the regulatory framework                                                                    or hide the source of money (FATF and
                                                Over time, aspects of the business form        Egmont Group 2018). The implementation
   in the first place.                                                                         of effective and proportionate safeguards
                                                regime that previously played a useful
                                                role can be superseded by technological        against the risk of deliberate abuse needs
                                                advances. The benefit they provide can         to be a feature of the regulatory
                                                be achieved through other means without        framework, and should be designed with
                                                the weaknesses that enable abuse. For          the same care and attention to detail as
                                                example, bearer shares originally played       the underlying enabling structures.
                                                a useful role in promoting liquidity in a
                                                paper-based records system. Advances           The costs of maintaining controls and
                                                in digital communication have overtaken        safeguards should not be underestimated.
                                                that benefit while concerns about              Measuring the costs and benefits of
                                                transparency of ownership, and offences        regulatory frameworks is challenging
                                                such as money laundering and terrorist         (Revesz 2016) but just as businesses are
                                                financing, have led to a perception that       accountable to their stakeholders, so
                                                bearer shares no longer serve a sufficiently   policymakers should hold themselves
                                                useful purpose in financial markets to         accountable to the public for whom they
                                                outweigh the risks of abuse (FATF 2012:        act. Under-resourcing the safeguards that
                                                Recommendation 24). As a consequence,          protect the integrity of business systems
                                                many jurisdictions no longer allow the         is a false economy that would devalue all
                                                issue of bearer shares, and have               the effort and expense put into creating
                                                implemented measures for converting            the regulatory framework in the first place.
                                                existing issues into conventional,
                                                registered, ordinary share capital (see,
                                                eg for the UK, H.M. Government 2014;
                                                for Switzerland, STEP 2018).

                                                                                                                                        20
Sources and
              methodology

This report builds on ACCA’s existing body of guidance for members. In addition to drawing on
these previous publications, ACCA undertook a desktop survey of available business forms in nine
jurisdictions (UK, Ireland, India, Pakistan, China, Singapore, Malaysia, Nigeria and Hong Kong),
analysing the key features under four main themes: realising the returns; investing into the
business; legal characteristics; and administrative requirements.

Following this, ACCA surveyed targeted professional advisers
in practice (50%), existing small business owners (48%) and,      The survey results identified four main populations:
finally, those actively considering the founding of a small       •	entrepreneurs with practical experience of small
business (23%) and garnered 345 respondents from 60                  business operation but no related professional advisory
jurisdictions, 49% of individual responses from Western Europe,      experience (32%)
19% Africa, 13% Asia-Pacific, 6% Caribbean and the balance
                                                                  •	professional advisers who had practical experience of
from other regions.
                                                                     small business operation (16%)
Questions were designed to identify those features of the         •	professional advisers with no practical experience of
business model that were considered to be most important by          small business operation (30%), and
each group, with a view to helping advisers recognise which
                                                                  •	entrepreneurs with no previous experience who were
aspects of the business format are likely to be most important
                                                                     actively considering setting up a business (19%).
or attractive to clients and prospective clients.
                                                                  A comparison of responses between the populations
                                                                  indicates areas that are universally seen as important,
                                                                  and those where an adviser’s focus might differ from
                                                                  that of their clients.

                                                                                                                               21
References

ACCA (2013), Protecting Stakeholder Interests in SME Companies,                  ICLEG (Informal Company Law Expert Group) (2016), Report on Digitalisation
, accessed 25 February 2019.

ACCA (2019), ACCA ( 2019), Scale-up Success: What do SMEs Need to                McQuaid, R., Hollywood, E., Bond, S., Canduela, J., Richard, A. and
Supercharge their Growth? , accessed 11 June 2019.

Allee K. and Yohn T (2007), The Demand for Financial Statements in an            Nuttall, G. (2012), Sharing Success The Nuttall Review of Employee
Unregulated Environment: An Examination of the Production and Use of             Ownership, , accessed 12 June 2019.
accessed 12 June 2019.
                                                                                 OECD (2015), New Approaches to SME and Entrepreneurship Financing –
Cheffins, B. R. and Black, B. S. (2006), ‘Outside Director Liability Across      Broadening the Range of Instruments, , accessed 12 June 2019.
Paper No. 71/2006; Stanford Law and Economics Olin Working Paper No.
266; University of Texas Law and Economics Research Paper No. 31.                OECD (2018), Enabling SMEs to Scale-up – Plenary Session 1, Discussion
Downloadable from:  or , accessed 25 February 2019.                             , accessed 22 February 2019.
Collis, J. (2012), Determinants of Voluntary Audit and Voluntary Full
Accounts in Micro- and Non-micro Small Companies in the UK (Hillingdon:          Revesz, R. (2016), ‘Cost-Benefit Analysis and the Structure of the Administrative
Brunel University).                                                              State: The Case of Financial Services Regulation’ New York University
                                                                                 Economics and Law Working Papers (NELLCO Legal Scholarship Repository),
Collis, J., Alkhatib, E. and de Cesare, S. (2018), Costs and Benefits to Small   ,
Companies of Digital Reporting. Downloadable from , accessed 12 June 2019.
                                                                                 Sabir, H.M., Tahir, S., Arshad, S. and Bin Nasir, S. (2012), Future of Cooperative
FATF (Financial Action Task Force) (2012), International Standards on the        Farming in Pakistan, , accessed 25 February 2019.
FATF Recommendations. Downloadable from: ,           STEP (Society of Trusts and Estates Practitioners) (2018), ‘Switzerland Bows to
accessed 12 June 2019.                                                           OECD on Bearer Shares’ [website article] , accessed 12 June 2019.
FATF and Egmont Group (2018), Concealment of Beneficial Ownership,
, accessed 12 June 2019.                   A New Concept for Collective Action?’, Environment and Planning A., 44 (2):
                                                                                 411–27 , accessed
Gerner-Beuerle, C., Paech, P. and Schuster, E.P. (2013), Study on Directors’     25 February 2019.
Duties and Liability. Prepared for the European Commission, DG Markt.
, accessed 26 November 2018.
H.M. Government (2014), ‘The Small Business, Enterprise and Employment
Act is Here’, , accessed 12 June 2019.                Indemnification: A Reference Guide by Country,  accessed 25February 2019.

                                                                                                                                                                22
PI-BUSINESS-FORMS-PART-3

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