Business Plan 2014 2019 - Sunderland City Centre Business Improvement District (BID)
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Business
Plan 2014 - 2019
Sunderland City Centre
Business Improvement District (BID)
BID Sunderland www.bidsunderland.co.uk
BID Sunderland
Contents
04
Introducing the Sunderland BID
06
A city with great potential
08
The BID area
10
A profile on BIDs
12
Real money for real change
14
Your views, your priorities
17
Putting Sunderland on the map 03
18
A safer city centre
21
A city to be proud of
22
Invigorating the evening economy
25
Access all areas
26
A strong business voice
28
BID rules
32
BID budget
33
5 reasons to back 5 years of investment
34
What happens next
www.bidsunderland.co.uk
BID Sunderland
Introducing
the Sunderland
BID
If Sunderland city centre is to become the vibrant
place we want it to be, much needs to improve
Our city has a proud history and huge untapped potential.
To realise this potential, though, we face many challenges.
We believe the BID will not only address these challenges, but also create new future opportunities that will greatly
benefit city centre businesses.
Competition from Newcastle, Durham, the Metrocentre, retail parks and online retailers will continue to increase in
the coming years. Action is needed now to make sure Sunderland is not left behind and to help the city hold its own
as a vibrant, appealing place to visit.
Hundreds of business people have taken part in a series of presentations, workshops and meetings over the last
few months. Your views have firmly shaped the BID priorities set out in pages 16-27 of this Business Plan.
04 The BID will be a business-led, independent not-for-profit company run for the benefit of Sunderland city centre.
More renewal and revitalisation is needed to help fill existing shops and buildings, improve the prosperity of local
businesses, leisure and service providers and encourage new investment.
A BID for Sunderland would send a strong message to investors and visitors that we are serious about making
positive changes to our city centre, as well as attracting more visitors into the city centre and getting them to stay
longer and spend more.
It will enable us to put actions in place that will improve the visitor experience, better promote the city centre and
ensure everyone feels safe while enjoying evenings out.
In Sunderland’s 21st year as a city, a ‘yes’ vote would mark our coming of age and a huge step towards maximising
our potential.
Andy Bradley
Chair of the BID The BID is about working together to achieve something really special and we very much hope you vote ‘yes’.
Steering Board and
Centre Director of the
Bridges, Sunderland
“The BID
is about
working Regards,
Andy Bradley
together to Chair of the BID Steering Board and Centre Director of the Bridges, Sunderland
achieve
something
really special”
www.bidsunderland.co.uk
BID Sunderland www.bidsunderland.co.uk
BID Sunderland
A city
with great
potential
Twenty one years after becoming a city, Sunderland now has
the opportunity to accelerate city centre growth and create
long-term prosperity. After extensive consultation businesses
now have the chance to vote for a city centre Business
Improvement District (BID)
While Sunderland city centre has much to offer visitors, Maximising opportunities
several issues are preventing it from fulfilling its true But opportunities are emerging too, partly through the near
potential as a thriving, vibrant place to visit. £30m of new regeneration projects and capital investment
The city is blessed with many cultural and historic assets, currently planned for the city centre and being led by
including the Sunderland Museum and Winter Gardens, Sunderland City Council.
06 Sunderland Minster and the Empire Theatre. These include the development of a pedestrianised
It has a reputation for putting on a show – the Stadium boulevard at St Mary’s Way and Livingstone Road, creating
of Light has become a headline venue for internationally a new impressive gateway to the city centre and freeing
acclaimed artists and bands. In the last 3 years the up space for a new public square in the heart of the city,
stadium has hosted concerts with Take That, Coldplay ideal for major events to attract new visitors.
and Bruce Springsteen and highlights this year include Two new multimillion pound hotels, the new bridge and
Rihanna and Bon Jovi. One Direction chose the Stadium the demolition of Crowtree Leisure Centre to make way
as one of only 4 UK venues for their 2014 World Tour. The for new city centre development space and public realm
Sunderland International Air Show is Europe’s largest free improvements are also in the pipeline.
air show and attracts hundreds of thousands of visitors a
Network Rail, together with the City Council and transport
year. It is home to around 300,000 people, a flourishing
Harry Collinson, provider Nexus, are planning a £10m investment to
university and hundreds of successful businesses, many
owner, Collinsons radically improve passenger services and the visitor
Jewellers of which have a global reputation and export across
welcome at Sunderland Central Station - the key city
the world.
“The BID gives It is built on an economy shaped by its coastal location
centre arrival point.
us a chance and dominated by success stories in car manufacturing,
Meanwhile in the wider city business world, the Port of
Sunderland, and various developments related to Nissan
to move the business services and engineering. But at the urban core
and its supply chain are among the private sector job
of the city serious challenges remain which – as many city
city forward centre businesses are aware - need urgent attention.
creators continuing to bring people and wealth into
the area.
together. I urge
anyone within Tackling challenges head on
A formula for success
the BID area to Like most cities across the UK, Sunderland has faced
Clearly for all the current challenges, there are numerous
dwindling footfall and rising numbers of empty shops at
vote yes when the hands of the tough economic climate and growth in
opportunities for city centre businesses to take
they get the online sales and retail parks.
advantage of.
chance to It is battling against its own unique challenges - such as
BIDs have helped to build stronger and more resilient
economies in many other UK cities facing their own sets of
do so.” fierce competition from nearby retail hubs like Newcastle,
challenges. Now is the right time for Sunderland to enjoy
Durham and the Metrocentre and the pressing need for
similar success with a BID tailored to the city centre’s
renewal and revitalisation in the city centre.
specific needs and aspirations.
It is recognised that more needs to be done to promote
We believe a BID is the solution to both tackle the issues
the city to visitors and get them to stay longer and spend
holding Sunderland back and to put city centre businesses
more money. Other issues around negative perceptions
at the heart of future opportunities that lie ahead.
of safety, security, cleaning and maintenance also exist.
www.bidsunderland.co.uk
BID Sunderland
£30m
There is currently almost
worth of new capital investment planned
for Sunderland city centre
www.bidsunderland.co.uk
BID Sunderland
The BID
area
The BID area has been carefully defined during
extensive consultation
The area is compact enough so that it will have a significant impact on the businesses within it but large enough to
make it worthwhile for those involved.
The BID fund could be in excess of £3.4m, but will only be spent on projects designed to directly benefit businesses
within this area.
08
Masoud Farrahi,
owner of Sunderland
restaurants Angelo’s and
Luciano’s
“A BID is just what
the city’s evening
economy needs.
We have a terrific
range of quality
A business with a ratable value of
clubs, bars and
restaurants, but
we need to do
more collectively
£15,000 would pay an annual levy of
to help and
support them.”
£225 – this equates to £18.75 per month,
£4.33 per week or 62p per day
www.bidsunderland.co.uk
BID Sunderland
Wearmouth
Bridge
Vaux Site
Cinema
Government
Offices Sunniside
Empire
Theatre
University The Bridges
Library
Minster & Arts
Centre
Holmeside
Software
Museum Centre
& Winter
University Gardens
Civic Mowbray
Centre Park
BID Boundary
An accurate BID map together with a full
list of street names is available on the
BID website
www.bidsunderland.co.uk
BID Sunderland
A profile
on BIDs
In 2004, following successful models in Canada, America, South Africa and Australia, legislation for the creation of BIDs
was introduced in England, and later in Scotland, Wales and Ireland.
Since then, more than 130 BIDs have been created including those in Newcastle, London, Dublin, Swansea, Nottingham,
Brighton, Liverpool and Edinburgh.
BIDs are created by a ballot amongst participating businesses who agree to fund additional services which meet their
local need. They have a maximum term of five years before they have to return to their electorate in order to be renewed.
Over 90% of renewal ballots are successful, proving that, when a successful BID is in place, businesses want to keep
funding and supporting it.
They succeed because they are focused, creative and efficient – they provide a direct response to business needs.
Local authority and police services are not replaced – a BID enhances these with additional, supplementary resources.
That is why we believe that Sunderland will significantly benefit from a BID.
10
Empire
Cinema
The BID fund could be in excess of
£3.4m and will be invested by the BID
in Sunderland city centre over the five-year term
www.bidsunderland.co.ukBID Sunderland www.bidsunderland.co.uk
BID Sunderland
Real money
for real
change
A chance to shape the city centre’s future
Having taken a lead role in developing Sunderland’s BID proposition, businesses now have the power to make
sure its aims are realised.
A ‘yes’ vote will see at least £3.4m being invested in increasing footfall, and making Sunderland city centre a busier,
cleaner, safer, more vibrant and better marketed city.
The Sunderland BID is a private sector initiative driven by businesses for businesses. This Business Plan is built on
in-depth consultations with local companies and representative business associations alongside public service
providers including Sunderland City Council, the Police, Street Pastors and University of Sunderland. The BID has
received full support, endorsement and financial assistance from the City Council.
Moving forward together
As well as tackling the existing issues affecting Sunderland today, a key factor of the BID is its ability to complement
12 the many future developments planned in the city centre in the coming years. With an estimated £30m of investment
being put into these projects, they present huge opportunities in the visitor economy and for city centre businesses.
The BID’s role is to make sure these opportunities are fully capitalised on.
What we have already achieved
The concept of a BID was proposed by Sunderland Business Ltd, a not-for-profit organisation founded and led by
leading city businesses and organisations who want to help improve the city’s economy and tackle some of the
challenges facing it.
In developing the Business Plan the BID Team researched and learned from successful BIDs elsewhere in the country.
The feedback received from independent, regional and national businesses operating in Sunderland city centre
has been vitally important and has shaped the content and priorities in this Business Plan.
Sunniside
Leisure
www.bidsunderland.co.ukBID Sunderland
A city centre BID would
generate
£3.4m
to spend on growing our city
centre economy over 5 years
www.bidsunderland.co.ukBID Sunderland
Your views,
Your priorities
The consultation
Consultation over the past months has been extensive including:
A launch event at Sunderland Minster on 26th February.
Nearly 40 voluntary ambassadors actively promoting the BID to city centre businesses eligible to vote.
Consultation workshops with nearly 70 city centre businesses at the Point.
A consultation workshop with members of Sunderland Council who provide city centre services.
Consultation workshops with the Police, Street Pastors and Creative Industries.
Engagement with independent retailers through Sunderland City Centre Traders Association.
Engagement with Pubwatch, restaurants and other representatives of the evening economy.
Series of presentations to key stakeholders, such as professional services and business groups.
Regular lunch-time drop-in sessions for city centre businesses.
Where next
The Business Plan reflects the consistent views and priorities expressed by businesses throughout the BID consultation.
We have developed a BID that will:
Drive footfall, dwell time and spend in the city centre.
14 Develop a more vibrant evening economy attracting more people between 5pm and 10pm.
Promote Sunderland as a city with a thriving events and festivals calendar.
Create new events, markets and festivals to appeal to a broader audience and attract all generations.
Offer improved marketing and promotion of Sunderland city centre.
Create better signage, access and information for visitors.
Give Sunderland a cleaner, brighter, safer city centre.
Develop a strong leadership and influencing voice for city centre businesses.
Ensure businesses capitalise on the estimated £30m of new city centre developments by the City Council
and its partners, that are currently in the pipeline.
Revolution
Sunderland Now it’s decision time
The following pages set out what you told us are the top priorities – ‘You said’ - and what action the BID will take to
deliver positive change and improvements - ‘We will’. This is a chance for you to be part of an exciting journey towards
the creation of a prosperous Sunderland city centre economy.
www.bidsunderland.co.ukBID Sunderland Preston BID Organised Lancashire Market, increasing footfall in the city by 28% New events within the first 24 months increased footfall by over 150,000
BID Sunderland www.bidsunderland.co.uk
BID Sunderland
Putting
Sunderland
on the map
The City Council and its partners have a £30m capital
investment programme that will change the landscape
and bring new and exciting prospects for the city. The
BID will be at the heart of promoting a programme of
quality and sustainable events throughout the year to
attract a wide range of visitors - including families -
creating a positive image for Sunderland and bringing
real benefits for city centre businesses
17
You said We will
• City centre businesses could capitalise more from • Support new events and festivals that widen the
the current range of events. appeal of the city centre’s entertainment offer to
a wider audience including families.
• Existing events need more and wider marketing.
• Improve the marketing of city centre events including
• More festivals and events are needed to attract
a regular ‘listings’ guide. Market Square
new visitors and audiences.
• Use online, social media, and other technology to
• Improved co-ordination of public transport could
encourage visitors into the city centre.
make events more accessible.
• Create a BID brand for all consumer facing projects
to become a badge of quality in the public mind.
• Create cultural food and drink events involving local
businesses and restaurants.
• Work with partners to develop an enhanced
Markets offer.
• Introduce parking offers for events and work with
partners for better co-ordination and routing of
public transport.
• Work with event organisers to improve the co-ordination
and impact of existing events.
www.bidsunderland.co.ukBID Sunderland
A safer
city centre
Although Sunderland is one of the UK’s safest cities,
the BID aims to help reduce crime further and, as
a result, increase footfall
You said We will
• The negative perception of safety in Sunderland is • Introduce street rangers to provide a warm welcome to
deterring some visitors, particularly in the evening. the city centre during major events, help guide visitors
and tackle anti-social behaviour.
• The lack of confidence in safety and security is made
worse by streets being quiet, particularly backstreets • Improve communications to better connect businesses,
and after dark. police, CCTV operators, street rangers and pubs.
• In some areas there is a high fear of crime linked to • Hold a regular city centre security forum to share
anti-social behaviour. crime intelligence and liaise with the police and crime
18 • The evening entertainment offer is located in a variety
prevention groups.
of areas across the city centre, which are not easily • Apply for Purple Flag status, a nationally recognised
linked by walkways and accessible transport. quality standard for city evening economies. Purple
Flag can create real benefits including a raised profile,
improved public image, attract more visitors and
increased spend.
Liverpool’s BID created • Work with taxi companies and the council to evaluate
a home for police in St optimum use of taxi marshals and temporary taxi ranks
to support the events programme.
John’s shopping centre. • Work with public transport providers and taxi companies
Mowbray
Park
The result was a to improve information and access to services.
20% drop
in violent crime, a
13% drop in
vehicle crime and a
12% drop in
criminal damage in the
BID area
www.bidsunderland.co.ukBID Sunderland www.bidsunderland.co.uk
BID Sunderland www.bidsunderland.co.uk
BID Sunderland
A city
to be
proud of
The BID will help to improve the cleanliness and visual
appeal of the city centre
You said We will
• There is a general perception that Sunderland is • Develop and maintain a pocket parks programme
a clean city centre. However, empty or dilapidated to brighten areas of the city centre and encourage
buildings can create an impression of neglect. a spread of floral displays and window boxes at
commercial premises.
• More could be done to tackle litter dropping,
vandalism, and other anti-social behaviour. • Work with absent landlords to improve the visual 21
appearance of empty or closed premises.
• There is limited awareness among city centre
businesses of the council’s existing cleaning • Campaign to change litter-dropping behaviour and
and maintenance services, such as the rapid promote the case for more recycling points, small
response Helpline. bins and ashtrays.
• The city centre could benefit from more greenery • Hold designated environmental/clean-up days
and floral displays. involving the public, businesses and city centre
communities.
• Work with businesses and the council to raise
awareness of existing services, and how businesses
can access rapid responses and support.
Sunniside
Hull’s BID removed over
6,000
pieces of graffiti during
a cleaning programme
it ran in partnership
with the city council
www.bidsunderland.co.ukBID Sunderland
Invigorating
the evening
economy
The BID will enable businesses of all sizes in the city
to benefit from a livelier evening economy
You said We will
• We need to attract a broader range of visitors, including • Develop a series of themed festivals and events, such
families, into the city centre in the early evening. as music, food and sporting activities, to attract families
and a broader variety of age groups.
• We need to develop a stronger early evening offer
and encourage existing businesses to tailor opening • Encourage city centre workers to stay in the city after
22 hours to visitor needs. 5pm through quality campaigns and promotions.
• The cost of parking in the evening can deter people • Lead an effective marketing programme to promote
from coming into the city centre. the evening offers to a wider audience.
• The long walking distances between key areas of • Work with city centre businesses to introduce parking
the city centre can limit movement of people around offers after 5pm.
the city in the evening.
• Encourage greater use of public transport and look
at new transport forms for short journeys such as
tuk tuks and bicycles.
Angelo’s
Restaurant
Newcastle’s NE1 BID
introduced a late night
opening initiative, Alive
after 5, which attracted
an additional
1.9m
visitors after 5pm in the
first 12 months
www.bidsunderland.co.ukBID Sunderland www.bidsunderland.co.uk
BID Sunderland www.bidsunderland.co.uk
BID Sunderland
Access
all areas
To be a successful city centre business, it’s crucial that
your customers can find you – and it’s just as important
for visitors, workers and those using the city centre for
leisure and events. The BID will help make getting
around Sunderland city centre easier and improve
the flow of footfall through better signage, access
and communication
You said We will
• The current access and signage can be confusing • Install large maps around the city centre and
for city centre visitors and needs to be clearer to look at using more innovative technology to 25
help people find their way around the city. display important messages.
• More maps and guidance are needed to help people • Develop a location phone app featuring retail,
understand the city centre attractions offer. restaurants, pubs and places of interest.
• Better access is needed to major stores with drop • Produce a printed street map or city centre
off points. guide and a regular events guide.
• Deploy street rangers to help welcome and
direct visitors during major events.
• Influence decision makers to create better sign
posting of one-way systems and improve the
quality and consistency of existing signs. Priestman Building,
University of
• Work with car park owners to install more signs Sunderland
in car parks to inform residents and visitors.
• Work with the charity and voluntary sectors to
help shape access to the city centre for all
members of our community.
Winchester BID developed
a retail map that
publishes
20,000
copies every six months
www.bidsunderland.co.ukBID Sunderland
A strong
business
voice
The BID is a private sector-led initiative driven by the needs
of city centre businesses. It will form a strong voice for
businesses and influence decision makers on their behalf.
It will collectively represent businesses and seek to tackle
and address the challenges they face
You said We will
An effective and credible business voice is needed • Be a strong voice to represent the city centre business
for city centre businesses to influence: community, working with the traders association and
26 • Key decision makers. other city centre business groups, to influence policy
decisions affecting the area.
• Investment priorities.
• Be a catalyst for opinion and influence on future
• The best use of public services in the city centre.
strategic plans including capital investment.
• Email bulletins, social networking, newsletters and
information sessions will keep all businesses within
the BID area up-to-date on what’s going on.
• Hold regular networking sessions to open channels
of communication and facilitate working relationships
between businesses in the BID area.
Aphrodite • Feature information on businesses within the BID
Sunderland area on the BID website.
• Work with partners to achieve better co-ordination
and use of resources.
• Work with partners to raise awareness and increase
access to existing public services.
The BID will continue to listen to all businesses
Once created, the BID will continue to value your opinions, with a number of provisions to ensure that your interests
remain at the heart of our work:
• Annual business surveys to assess the impact of new BID services.
• Annual presentation of results and regular feedback sessions.
• To make sure the management of the BID meets the expectations of all businesses within the BID area, it will in
its first term, apply for a dual accreditation from the national membership organisation, British BIDs, certifying
the high quality management and successful delivery of the BID.
www.bidsunderland.co.ukBID Sunderland www.bidsunderland.co.uk
BID Sunderland
BID
rules
In developing the rules that will apply to the Sunderland
city centre BID, consideration has been given to “The
Industry Criteria and Guidance Notes for BIDs” (2012)
published by British BIDs on behalf of the British Retail
Consortium, the Inter Banking Rating Forum and the
Federation of Small Businesses
The Ballot Finances
1. Sunderland City Council, at its own cost, will send a 1. It has been assumed that 97.5% of the billed levy
ballot paper to the eligible voter at each hereditament will be collected each year, and this collection rate
to be included in the BID proposal. has been applied throughout the term.
2. Before this, the council will conduct a canvass to try 2. The budgeted income from levy collection in the first
and identify the eligible voter, by sending out a named year is £536,111.
voter form. If a named voter form is not completed
3. The average budgeted annual levy available to be
28 and returned, the ballot paper will be sent to the
spent by the BID for the term is £569,257.
name provided by the local authority’s business
rates department. 4. A contingency provision on expenditure provides
for an anticipated surplus of £105,430 by the end
3. Each hereditament subject to the BID, will be entitled
of the term which equates to 3% of expenditure.
to one vote in respect of this BID proposal. This will be
a postal ballot which will start on 20th June 2013, and 5. Income in addition to the levy will be generated
close at 5pm on 18th July 2013. Ballot papers received to assist the BID with achieving its objectives. An
after 5pm on 18th July 2013 will not be counted. agreement in principle has been reached with
Sunderland City Council for a minimum grant support
4. In order for the proposal to be successful at ballot
of £50,000 per annum throughout the 5 year term. In
the result will need to meet, as a minimum, two
addition, the Bridges Shopping Centre will contribute
The Winter independent criteria which are: (a) of those ballots
£33,289 per annum (plus inflation) and Sunderland
Gardens returned by the close, those voting in favour of the BID
Association Football Club will contribute £30,000 per
proposal must exceed those voting against it, and (b)
annum by way of marketing support. A key strand
of those ballot papers returned by the close, the total
of activity will be to utilise the availability of the levy
rateable value of those properties or hereditaments
and the activities of the BID to lever in additional
which vote in favour, must also exceed the total of
income through project support, match-funding and
those voting against.
sponsorship. In addition, the BID will provide a ‘Friends
5. The ballot will be counted by Sunderland City Council of the BID’ scheme in order that it is fully engaged
who will announce the result as soon as practically with those businesses that are not subject to the
possible after the close of ballot. levy either because their rateable value is below the
threshold or their location is outside the boundary
6. If successful at ballot, the BID will start delivery of
of the BID.
services in April 2014 and will continue for a period
of 5 years to March 2019. 6. Total additional income is budgeted as £577,353,
or 17% of anticipated levy income over the term.
7. At the end of the 5 year term eligible voters will be
asked to vote on a BID renewal proposal. 7. Operating costs of the BID, are estimated as 19%
of total expenditure.
www.bidsunderland.co.ukwww.bidsunderland.co.uk
BID Sunderland
The Levy Governance
1. The levy rate to be paid by each property or 1. A new not-for-profit Company will be formed to
hereditament is to be calculated as 1.5% of its rateable manage the BID.
value as at the ‘chargeable day’ (notionally 1st April
2. Following a ‘yes’ vote an interim BID Steering
each year).
Committee will be nominated to represent levy paying
2. Only properties or hereditaments with a rateable value businesses within the BID area and such other
of £15,000 or more will be liable for payment of a levy. businesses and stakeholders as required until the
BID becomes formally operational in April 2014. It
3. Listed buildings, whether occupied or unoccupied,
is intended that the Chair of this interim Committee
will not be exempted from the levy and will be liable
will be Andy Bradley, Centre Director of the Bridges
for the full levy that would, otherwise, apply.
Shopping Centre to ensure continuity through this
4. The number of properties or hereditaments liable for phase from the current BID Steering Board. Within
the levy is estimated at 454. the interim period this Committee shall agree the
5. The levy rate will be increased by the fixed rate of procedure for electing the on-going Committee and
inflation of 3% per annum. suitable rotation policies for membership. Additional
members may be co-opted, as required. Nominated
6. The levy will be charged as one amount annually in
representatives from the Council (e.g. the relevant
advance, with the chargeable period being April to
Portfolio Holder, together with a senior council officer
March each year. No refunds will be available on the
acting as an observer) and the Police will not be
levy charged.
subject to any election process.
7. The owners of untenanted properties or hereditaments
3. The team that has been responsible for developing this
will be liable for payment of the levy.
BID Proposal will be responsible for initial planning and
8. Occupiers within the Bridges Shopping Centre who initial implementation in the interim period from ballot
are already subject to an additional service charge to March 2014. During this period, the BID Steering
for management, marketing, security and / or Committee will be responsible for the appointment of
cleaning services will pay a levy equivalent to 1.25% the operational delivery team for the BID.
of their ratable value. However, income to the BID
4. The Committee shall have the ability to vary service
30 remains the same as the owners of the Bridges are
delivery and expenditure allocation according to
providing additional funding of 0.25% each year.
the changing demands of levy payers. However,
This arrangement is in common with shopping
any change to the BID boundary or to the levy rate
centres in other BIDs across the country.
proposals would require an alteration ballot.
9. A rating revaluation is proposed in 2017, but this or
5. Businesses within the BID area whose rateable value
any other revaluation during the term of the BID will
is under £15,000, and those outside the area, will be
be ignored for the purposes of calculating the levy.
encouraged to support the work of the BID through
Instead, the rateable value from the time of any such
a ‘Friends of the BID’ scheme.
revaluation will be defined as the rateable value within
the current ratings list. 6. An agreement in principle, subject to a successful
‘yes’ vote has been reached with Sunderland City
Empire 10. The exception to this will be any change of use or a
Council on an Operating Agreement which includes
Theatre physical change to a property or hereditament including
the Council’s baseline services commitments. A copy
inter alia; new construction, merger, subdivision,
will be found at www.bidsunderland.co.uk.
extension and refurbishment.
7. Notice of the intention to hold a ballot was given to
11. If, during the term, the rateable value assigned to
the Secretary of State on 7th March 2013. Notice
a property or hereditament falls below £15,000 for
of Ballot will be sent to participating businesses
whatever reason (either through physical change,
by Sunderland City Council within the required
change of use, or revaluation arising from the
statutory period.
adoption of a revised Rating List), the property or
hereditament will be exempt from the levy from the
next chargeable period.
12. If, during the term, a property or hereditament with
a rateable value which had previously been below
£15,000 threshold is assigned a new rateable value
which is above £15,000, the property or hereditament
will not be liable for the levy from the next chargeable
period unless the increase results from a change of
use or physical change, as previously described.
13. Sunderland City Council will be responsible for
collection of the levy and will not charge for doing so.
www.bidsunderland.co.ukBID Sunderland www.bidsunderland.co.uk
BID Sunderland
BID
budget
The tables below set out the BID financial plan for the 5 year
period of the BID from April 2014 to March 2019
BID Income and Expenditure
Income Year 1 Year 2 Year 3 Year 4 Year 5
Levy £536,111 £552,194 £568,760 £585,823 £603,398
Voluntary marketing
contribution from £30,000 £30,000 £30,000 £30,000 £30,000
SAFC
Additional income
£83,289 £84,288 £85,934 £86,375 £87,467
from other sources
Total £649,400 £666,482 £684,694 £702,198 £720,865
32
The Expenditure table reflects the budget allocations for the BID priorities set out in pages 16-27.
Expenditure Year 1 Year 2 Year 3 Year 4 Year 5
Safer, cleaner and
£130,000 £133,900 £137,917 £142,055 £146,316
accessible
Marketing, events
and evening £330,000 £339,900 £350,097 £360,600 £371,418
The economy
Bridges
Strong business
£45,000 £46,350 £47,741 £49,173 £50,648
voice
Overheads £120,000 £123,600 £127,308 £131,127 £135,061
Carry forward £24,400 £22,732 £21,632 £19,244 £17,422
Total £649,400 £666,482 £684,695 £702,198 £720,865
www.bidsunderland.co.ukBID Sunderland
5 reasons
to back
5 years of
investment
“One of the key aims of “We work in partnership with
the BID is to make people more than 200 businesses to
aware of what’s going on maximise the impact of the
and that things are starting Stadium of Light concerts
to happen again.” within the city – a successful
Les Ojugbana, Gbana Security BID would take this way of
working to the next level.” 33
“Sunderland is a place of Gary Hutchinson, Commercial Director,
great possibilities and Land SAFC and chair of Sunderland Business Ltd
Securities, one of the major
investors in the city through “The BID will help to get more
our ownership of the Bridges, people into the city centre to
is delighted to support BID shop and encourage them
Sunderland both financially to come in the evening.” Christmas
switch on
and in leadership support Les Chadwick, Robertson Simpson
chartered surveyors
to the Steering Board. With
business rates in the city up
“People really understand
to 30% lower than other cities,
the importance of making
the 1.5% levy provides great
changes in the city, having
value for money for traders
a crowd again and
and businesses of all sizes.”
Gerald Jennings, Portfolio Director, Retail
increasing footfall.”
Land Securities June Clark, Serendipity Teas and Trinkets
www.bidsunderland.co.ukBID Sunderland
What we want
you to do
Now it’s decision time. This is a chance for you to be part of an exciting journey towards the creation of a prosperous
Sunderland city centre economy. Below are some key dates for your diary.
Thursday 20th June Sunderland City Council will send a ballot paper to those responsible for
2013 properties with rateable values of £15,000 or above within the BID area.
Thursday 20th June – Ballot papers should be completed and returned to Sunderland City
Thursday 18th July Council by 5pm on 18th July.
Ballot closes at 5pm and the result will be announced as soon as
Thursday 18th July
practically possible after the ballot closes.
What we will
34
do next
In the event of a ‘yes’ vote, the BID team will be kept busy with the key activities needed for the BID to become operational
in April 2014. Your thoughts and ideas will be important to us during this time so we’ll continue to keep in touch.
Establish an interim BID steering committee and interim BID
August 2013
executive team.
September 2013 Develop the model for the BID Company.
Elephant
Tea Rooms October 2013 Create the BID consumer brand.
November 2013 Agree the BID’s first year plan.
December 2013 Gather feedback on the proposed first year plan.
Prepare detailed action plans to deliver the first three month’s activity.
January 2014
Finalise and test levy collection processes.
Prepare and publish marketing communications showcasing the first
February 2014
three month’s activity plans.
March 2014 Issue levy payment invoices to businesses.
April 2014 Launch BID Company and activities.
www.bidsunderland.co.ukBID Sunderland www.bidsunderland.co.uk
BIDSunderland
Business Gateway
5th Floor Edinburgh Building
Chester Road
Sunderland
SR1 3SD
t: 07712 816 138
e: info@bidsunderland.co.uk
www.bidsunderland.co.ukYou can also read
