MEMBERS' HANDBOOK 2018-2019 - Campaigning Liberal Democrats choose ALDC - Association of ...

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MEMBERS’
ALDC Members’ Handbook 2018-19
Campaigning Liberal Democrats choose ALDC

HANDBOOK
2018-2019
Campaigning Liberal Democrats choose ALDC
CONTENT:
• CHIEF EXECUTIVE
  WELCOME
• WEBSITE
• ADVICE
• RESOURCES
• TRAINING
• GRANTS AND FINANCIAL
  SUPPORT
• FIGHTING FUND
• GET INVOLVED
• KEEP IN TOUCH
• CONTACT US
WELCOME TO ALDC
Thank you for being an               We want you to know where
ALDC member.                         and how to find our timely
Your membership subscription         advice, resources and training.
enables us to develop our            We want your ALDC
member services and support          membership to help you
more Liberal Democrats to get        achieve your political aims.
elected. So please encourage         And remember, if you ever
your friends, family and fellow      need anything, please don’t
activists to join us too. They can   hesitate to get in touch.
sign-up at: aldc.org/join.           Best wishes,
We’ve grouped our core member
services into three categories:
advice, resources and training.
The ART of campaigning!              Tim Pickstone
We hope you’ll use this booklet      Chief Executive, ALDC
to help you get the most from        tim.pickstone@aldc.org
your ALDC membership.                0161 212 1012
WEBSITE

ALDC.ORG   LOGGING-IN
           Firstly, to access our member-only
           content, you’ll need to log-in to
           our website.
           To do this on a desktop computer,
           go to aldc.org and click on the
           Sign In tab at the top right hand
           of the screen.
           On a mobile or tablet, it’s also at
           the top right, click on the burger
           menu (the three horizontal lines)
           to reveal it. If you can’t remember
           your password, or if you never had
           one – there are options on the Sign
           In page to help you reset or set
           one up.
           Once signed in, from the same
           Sign In tab (which will change to
           your name when you’re signed in),
           you can manage your membership
           and change your password and
           other details. You can also register
           for our by-election alerts/results
           emails, your MyCouncillor site and
           Connect Casework.
ADVICE, RESOURCES                       THE REST OF THE SITE
AND TRAINING                            The homepage is where we profile
                                        important news, upcoming events
Our core member services –
                                        and our latest fundraising asks.
advice, resources and training
– each have their own sections          Our most recent – and most
where we profile their associated       important – blog posts feature in
sub-services. For example, the          the latest updates box.
Advice FAQ Articles, can be found       The Join, Donate and Sign In (or
in the advice section.                  your name if you’re signed-in)
The advice and resource section         boxes appear at the top right on
pages have a ‘featured’ box,            a desktop or behind the burger
where we profile our recently           menu on a mobile device. These
produced content, as well as the        are viewable/reachable from any
timeliest bits, e.g. get out the vote   page on the site, so too the search
checklists during election time.        bar and footer.
The training section page profiles      The blog, where all news and
our future courses and events in        events are added; by-elections,
the ‘upcoming’ box.                     where past results and upcoming
                                        dates are listed; events, where you
                                        can find out about and book onto
                                        upcoming ones; about us; and
                                        contact us, showing the different
                                        ways you can get in – and stay in
                                        – touch with us.
ADVICE
All of our advice offering, including the most recently
produced content and timeliest bits (profiled in the
featured section), can be found here: aldc.org/advice.

ADVICE FAQ ARTICLES                   ADVICE SERVICE
We have a bank of answers to          If you can’t find the answer to
200+ of the most common               your query in our bank of Advice
campaigning and councillor            FAQ Articles, or you need further
related questions.                    clarification, then use our
                                      Advice Service.
The Advice FAQ Articles are split
between 11 different topics –         It’s for ALDC members to contact
ranging from campaign tools to        us to get their campaigning and/or
election law – and are only for       councillor questions answered.
ALDC members.
                                      If you’re logged-in to our website,
We update the answers regularly       you can use the online form
to ensure they’re still correct and   (aldc.org/advice/advice-service)
we add to them as and when new        to contact us (or you can email:
queries arise.                        advice@aldc.org).
To view them, go to: aldc.org/        Or call us on 0161 212 1012,
advice-faq-articles.                  9.30am – 5pm weekdays (we
                                      have an answerphone outside of
                                      office hours).
                                      There’s a different staff member
                                      on duty each day; all of whom
                                      are experienced campaigners and/
                                      or councillors.
We can answer most advice
queries quite quickly, but if you
                                    BOOKS
stump us, we’ll source a response   We regularly produce books which
from elsewhere and get back to      are available at a reduced rate for
you ASAP.                           ALDC members.
We aim to respond within 24         Find out more/order them from:
hours to all online queries.        aldc.org advice/books.

                                    TOOLKITS
                                    We have a series of toolkits
                                    which feature everything you
                                    need to improve your campaigning
                                    – templates; helpful advice,
                                    guidance and best practice.
                                    These cover topics such as
                                    approval and selection; and
                                    single-issue campaigning.
                                    We also have a range of campaign
                                    packs jammed full of helpful tips,
                                    templates, campaign plans and
                                    best practice. These materials are
                                    for ALDC members only and we
                                    add new ones regularly.
                                    Get them at: aldc.org/advice/
                                    toolkits.
RESOURCES
All of our resources offering, including the most recently
produced content and timeliest bits (profiled in the
featured section), can be found here: aldc.org/resources.

TEMPLATES                             CAMPAIGN IDEAS
We have hundreds of searchable        We provide ideas and inspiration
best practice templates, split        to aid your campaigning on local
across 10 categories. The easy        and national issues. Whether
to use designs – from Focus to        you’re after a web story, council
annual reports – will save you        motion or an infographic; our
valuable campaigning time and         regular campaign ideas will
they’re suitable for all, no matter   provide you with the necessary
your level of experience and          tips, guidance and resources to
regardless of your campaign (local    use for your local campaigning.
or national).
                                      We highlight significant awareness
We regularly produce new              days/weeks/months of the year to
templates, which we feature in        campaign (e.g. National Volunteers
our weekly member email, Local        Week), and provide you with the
Campaigner and highlight in the       necessary templates for your own
resources page’s ‘featured’ section   leaflets and websites.
(aldc.org/resources).
                                      We feature our latest campaign
View the templates, which are for     ideas, in our weekly member
ALDC members only, at: aldc.org/      email, Local Campaigner. View our
resources/resources-library and       latest campaign ideas: aldc.org/
click the ‘templates’ tab/folder.     tag/campaign-ideas.
MYCOUNCILLOR                         RESOURCES LIBRARY
WEBSITE                              The library contains different
                                     resources: from practical items
Do you have your own website to
                                     such as logos and fonts; to specific
talk to voters? If not, as an ALDC
                                     items for agents, membership
member, you can get hold of a free
                                     secretaries and to help you
MyCouncillor website.
                                     manage your council group. It’s
You can tailor your site to your     searchable, split into six categories
needs and time; use it to its full   and is only for ALDC members.
blogging potential, or simply as
                                     We regularly add additional items,
an online business card. You can
                                     which we feature in our weekly
choose to use it as a personal
                                     member email, Local Campaigner.
website or to represent your ward/
                                     We also add these to the resources
local campaign team.
                                     page’s ‘featured’ section
Sign-up to get one: aldc.org/        (aldc.org/resources).
resources/mycouncillor-website.
                                     View the Resources Library: aldc.
                                     org/resources/resources-library.
TRAINING
All of our training offering, including upcoming courses,
events and webinars, can be found here: aldc.org/training.

KICKSTART WEEKENDS                  LOCAL TRAINING
Kickstart is the Party’s premier    We provide a range of training
residential campaign training       opportunities throughout the year,
weekend which we run twice a        covering as much of Great Britain
year (summer and autumn).           as possible:
Come along to get tailored,         Motivate days: One-day bespoke
professional advice; training and   training events organised by a
bespoke mentoring for your team     local party, but open to a wider
from experienced and successful     area. The organisers can tailor
Liberal Democrat campaigners and    the day’s sessions to ensure their
councillors. ALDC members benefit   needs are met. We provide the
from discounted rates.              trainer(s), material and cover our
                                    own travel costs. The organisers
The price includes all of your
                                    are responsible for the venue,
meals and accommodation.
                                    refreshments and local promotion.
It’s held at Yarnfield Park
in Staffordshire.                   Group away-days: We can
                                    mentor and facilitate group
Future dates:
                                    away-days. The content will be
 •   6-8 July 2018                  agreed with the group and they’re
 •   23-25 November 2018            responsible for arranging the
 •   28-30 June 2019                venue/refreshments. Groups in
 •   22-24 November 2019            group membership are entitled
Find out more and book:             to a free annual event. For non-
aldc.org/events.                    group member groups, there’s a
                                    standard charge.
Technical training days: We
provide training to use Connect
                                    WEBINARS
(half-day), MyCouncillor and        We run regular webinars – live
PagePlus (full-days). Events are    online training sessions – where
normally organised on a regional    we provide timely advice on a
or county basis.                    different topic. To take part, all you
                                    need is a computer and an internet
Be a Councillor Programme:
                                    connection; and you can ask or
In partnership with the Local
                                    send through questions. These
Government Association (LGA)
                                    sessions are free, last no longer
Lib Dem team, we run events
                                    than 45 minutes and are only for
for people interested in being
                                    ALDC members. Find out more:
councillors. They cover approval
                                    aldc.org/training/webinars.
and selection procedures and on
increasing diversity amongst our
candidates and councillors.         CONFERENCE
Find out more about our local       We provide training at each of
training opportunities: aldc.org/   the party’s conferences – Federal,
training/local-training.            Welsh, Scottish and most English
                                    regions – alongside exhibiting and
                                    running fringe events. We promote
                                    our training sessions in the lead
                                    up to a conference here: aldc.org/
                                    training/conference.
GRANTS AND FINANCIAL
SUPPORT
We administer and raise funds for a number of grant schemes to help
Liberal Democrats campaign. In 2016/17, we distributed over £130,000.
Our grant and fund schemes include:
G8: A grant scheme supported            VOLUNTEER BY-ELECTION
by funds from the Federal, English,     PHONE BANK SUPPORT:
Scottish and Welsh Liberal              We run a weekly phone bank that
Democrats. It’s managed by the          is supported by the Fighting Fund.
G8 committee and it provides:           You can access it if you have a
Kickstart subsidies – the first         by-election in a marginal ward
125 places at each weekend              that you stand a genuine chance
are discounted; Grants – for            of winning, or is a realistic ward to
local election target wards; and        gain within the next council cycle.
Campaign support – for local
election target wards.                  START-UP GRANT: We provide
                                        advice, training and a small start-
ALDC FIGHTING FUND:                     up grant to help a new team
It’s made up entirely from individual   starting out. This is available to
donations, accepted all year round.     council areas and local parties with
The ALDC Management Committee           less than two Lib Dem councillors.
set the criteria for grants. The fund   The grant is funded by the
spends whatever’s been donated          Fighting Fund.
and grants can be made when
money’s available.                      ALDC LOCAL ELECTION
                                        APPEAL FUND: The appeal is live
LOCAL BY-ELECTION FAST                  from January to May. The ALDC
TRACK GRANT: It can be                  Management Committee set the
requested if you have a by-election     criteria for grants. The fund spends
in a marginal ward that you stand       whatever’s been donated.
a genuine chance of winning, or
is a realistic ward to gain within
the next council cycle. The grant is    If you’re unsure, why not apply
funded by the Fighting Fund.            and see? Find out more: aldc.org/
                                        resources/grants-financial-support.
FIGHTING
                FUND
We set-up the Fighting Fund to
help Lib Dem campaigners fight
                                        Why we need your donations:
                                         • To ensure we stand in each
key local government by-elections
                                           council seat
and to get campaigns going in
                                         • To contest all local authority
development areas.
                                           by-elections
A small group of activists can           • To reduce the number of ‘black
kickstart the success needed to            hole’ areas (place with no Lib
one-day win council seats and              Dem councillors)
MPs. We need more of this local
                                        What your donations are spent on:
level campaigning, and that’s
where our Fighting Fund – and your       • Local by-election fast track
generosity – come in.                      grant
                                         • Volunteer by-election phone
A regular donation, no matter how
                                           bank
small, is the perfect way to make
                                         • Start-up grants
a sustainable, affordable and
practical contribution to our work.
It enables us allocate funds to build
campaigns over the long-term,           Find out more and donate:
rather than providing a quick fix.      aldc.org/donate
GET INVOLVED
ALDC MANAGEMENT                         election phone bank, which
                                        helps Liberal Democrats win
COMMITTEE                               local council by-elections. We are
                                        always happy to talk about other
Our Annual General Meeting
                                        volunteering opportunities
(AGM) takes place at the
                                        to match your skills.
party’s autumn conference and
all members are encouraged
to attend. The Management               WORK EXPERIENCE
Committee is responsible for
running ALDC between each AGM           AND INTERNSHIPS
and elections to join it are held       We have a proud record of
every two years. There are also a       having some of the brightest
small number of co-opted places         and best through our doors as
on sub-committees looking at            work experience placements
particular areas of work.               and internships.
                                        Work experience placements are
VOLUNTEERING                            unpaid, but we cover expenses.
                                        Placements are for a minimum of
We rely on the help provided by
                                        one week and candidates must be
members volunteering to deliver
                                        over 18.
much of our training and events
programme. This includes the            Our internship programme
trainers and mentors at Kickstart       positions are paid roles and last for
Weekends, Motivate days and             one year. Vacancies are advertised
at regional/national conferences.       on our website.
Training is arranged for our training
volunteers through the party.
                                        For more information about
We also rely on the help of             volunteering, work experience and
volunteers at our Manchester            internships: info@aldc.org or call
offices to run the weekly by-           0161 212 1012.
KEEP IN TOUCH
LOCALMANAGEMENT
ALDC  CAMPAIGNER                            WEBSITE – BLOG FEED
                                            election phone bank, which
                                            helps Liberal Democrats win
COMMITTEE
EMAIL                                       Everything that
                                            local council   we produceWe
                                                          by-elections.  – all
                                                                             are
                                            resources, news
                                            always happy   toand
                                                              talkevents
                                                                   about –other
                                                                            are
Our weekly
     Annual members-only
                General Meeting  email
                                            added  to our opportunities
                                            volunteering  website’s blog feed:
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which    takessend
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                     on aatWednesday.
                            the
                                            aldc.org/blog.
                                            to match your skills.
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         autumn
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                      encouraged
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                         and news
                                is from     BY-ELECTION ALERTS
                                            WORK EXPERIENCE
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                              ALDC          AND
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              Dems.AGMIf you
                          anddon’t
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                                     can    You can sign-up to receive our
                                            We have a proud record of
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rectify this.also a small number            by-election alerts email, which
                                            having some of the brightest and
of additional places on sub-                we send on a daily basis as and
                                            best through our doors as work
LOCAL CAMPAIGNER
committees looking at particular            when they are called. On a Friday
                                            experience placements and
                                            morning we send out a by-election
areas of work.
MAGAZINE                                    paid internships.
                                            results email too, sharing the
                                            Work experience
                                            previous            placements
                                                      night’s figures.       are
                                                                       You can
VOLUNTEERING
We produce a printed members’
magazine, which we mail to you
                                            unpaid, to
                                            sign-up  butreceive
                                                          we cover
                                                                 bothexpenses.
                                                                      of these
                                            Placements
                                            when you areare    for a minimum
                                                            signed-in  to the of
We rely onIf the
quarterly.    youhelp
                  don’tprovided   by
                        receive this,       one week
                                            website    andyour
                                                     (click  candidates
                                                                  name andmust be
                                                                             you’ll
members     volunteering  to deliver
get in touch and we can rectify this.       overthe
                                            see  18.option to sign-up).
much of our training and events
SOCIAL MEDIA
programme. This includes the
trainers and mentors at Kickstart
                                            Our internship programme are
                                            FACEBOOK GROUP
                                            paid positions normally for one
CHANNELS
Weekends, Motivate days and                 year.have
                                            We    Vacancies  are advertised
                                                      a member-only  Facebook
at regional/national
Follow                conferences.
        and interact with   us:             on our  website.
                                            Group for you to discuss things in a
Training  is arranged  for
  • Facebook Page: /ALDCUK our  training    safe and private space with over a
volunteers   through
  • Twitter: @ALDC   the   party.           1,000 like-minded councillors and
                                            For more information
                                            campaigners.              about ALDC
                                                             To join, search
 • also
We        rely on/assoclibdemcllrs
     Instagram:   the help of               volunteering,   work   experience  and
volunteers /ALDC
 •   Flickr: at our Manchester              within Facebook and then request
                                            internships:   info@aldc.org
                                            to join, we’ll then approve you.or call
offices to run the weekly by-               0161 212 1012.
Campaigning Liberal Democrats choose ALDC
We’re a membership organisation that provides advice,
resources and training for Liberal Democrat councillors
and campaigners across Great Britain.

CONTACT US
We’re open 9.30am – 5pm, Monday to Friday.
ALDC, 23 New Mount Street, Manchester M4 4DE
w. www.aldc.org      /ALDCUK
t. 0161 212 1012     @ALDC
e. info@aldc.org     /assoclibdemcllrs
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