Canadian Hemp Trade Alliance Strategic Business Plan April 2019 - March 2020

 
Canadian Hemp Trade Alliance Strategic Business Plan April 2019 - March 2020
Canadian Hemp Trade Alliance

   Strategic Business Plan

  April 2019 – March 2020
          (Final, 16July2019)

                                   th
                       200, 6815 – 8 Street NE, Calgary, Alberta, Canada T2E 7H7
                     Tel: 403-219-6266 | Fax: 403-291-1090 | Info@hemptrade.ca
TABLE OF CONTENTS
                                                                           Page

  I.   EXECUTIVE SUMMARY                                                   1

 II.   EVOLUTION OF SUCCESS
          a. Vision                                                        4
          b. Mission                                                       4
          c. Priorities                                                    4
          d. Market Profiles and Goals                                     4

III.   KEYS TO GROWTH
          a. Industry and Its Capabilities (SWOT)                          6
          b. Market Readiness                                              6
          c. Alignment with Industry Priorities                            10

IV.    PROGRAMS
         a. Governing with Excellence                                      11
         b. Government Relations                                           11
         c. Research Program                                               11
         d. Standards Program                                              12
         e. Market Development Program                                     13
         f. Industry Engagement Program                                    14

 V.    OPERATING BUDGETS
         a. Projected Revenues                                             15
         b. Projected Expenses                                             16

VI.    CONCLUSION                                                          17

Appendix I:         5-YEAR BUSINESS PLAN                    18
Appendix II:        COMMITTEE PRIORITIES, GOALS AND TACTICS 19
Appendix II:        PERFORMANCE MEASURES                    25

                                                           th
                                               200, 6815 – 8 Street NE, Calgary, Alberta, Canada T2E 7H7
                                             Tel: 403-219-6266 | Fax: 403-291-1090 | Info@hemptrade.ca
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I.      EXECUTIVE SUMMARY

The CHTA is a federally-registered not-for-profit industry association. It was incorporated in 2003 and
has developed a strong membership base and program of work over the past 15 years.

The business of CHTA is directed by the Board and implemented by management with the support of
committees. The CHTA Standing Committees include: Executive; Finance and Audit; and Governance.
The CHTA constitutes Ad Hoc Committees to support the organization and its members. The current
CHTA Ad Hoc Committees include: Convention; Government Relations; Market Development; Research;
and Standards. The Canadian hemp producers have organized themselves under the PRA Committee,
which is hosted by CHTA.

The organization currently has 358 members, which fall into the following categories: Producers (189);
Manufacturers/Processors (83); Wholesale/Retail (25); Research (11); Hemp Breeder/Seed Supplier (6);
Governments (16); Consultants (18); and Other (10). Our membership is geographically located across
Canada (334) and internationally (24).

The CHTA enjoys membership from 9 Provinces across Canada. The majority of domestic members have
full voting rights within the organization, including being able to nominate and be nominated to the
Board of Directors. The Board Directors are elected (half each year for two year terms), at the
organization’s annual general meeting (AGM). Officers are elected by Directors at the organizational
meeting of the Board following the AGM.

                           Canadian Hemp Trade Alliance Membership (December 2018)
                Member Category         BC    AB    SK    MB    ON    QC    Atl      Int'l   Total    %
        Producers                       11    53    63    42     9     7     3        1      189     53%
        Manufacturer/Processor          22    17     9    10     9     3     2        11      83     23%
        Wholesale/Retail                 6     5     0     0     7     0     3        4       25     7%
        Research                         3     2     2     3     0     0     0        1       11     3%
        Hemp Breeder/Seeder Supplier     1     1     0     0     3     0     0        1        6     2%
        Governments                      0     9     0     3     3     1     0        0       16     4%
        Consultants                      1     4     1     3     3     3     1        2       18     5%
        Other                            1     2     1     2     0     0     0        4       10     3%
        Total                           45    93    76    63    34    14     9        24     358     100%
        %                              13%   26%    21%   18%   9%    4%    3%       7%      100%

The Canadian hemp industry has shown remarkable resilience in recent years considering its
dependence on the food market and associated export market disruptions. With the anticipation of
new revenue streams being developed for livestock feed, fibre and fractions
(flowers and leaves), the industry is positioned for expansion.

Demand for hemp food has been slowly growing in Canada and the USA. While market penetration is
small, the role of plant-based protein in household diets is becoming well established. New industry
growth is also expected in the processed food sector, where hemp provides health protein and energy
options. The official launch of the Diversified Field Crops Cluster (DFCC) and Protein Industries Canada
(PIC) supercluster will encourage innovative collaborative research to this end.
-2-

The confidence and commitment of Canada’s hemp industry has inspired the CHTA members to set the
goal for increasing total industry sales from $138 million (2018, est) to $1 billion (2023). The Canadian
hemp industry is strongly export oriented, with approximately 70% of total sales moving to international
markets.

                   Canadian Hemp Industry: History and Growth (C$, M)
      Year     Grain       Oil      Protein     Fibre     Feed     Fractions  Total
      2011        6.76       1.02         3.96      0.01      0.00       0.00   11.75
      2012       13.90       1.62         5.31      0.03      0.00       0.00   20.86
      2013       28.59       2.75         7.37      0.02      0.00       0.00   38.73
      2014       32.48       3.72       11.57       0.10      0.00       0.00   47.87
      2015       72.34       6.55       23.52       0.13      0.00       0.00  102.54
      2016      123.21       8.12       14.45       0.13      0.00       0.00  145.91
      2017       95.00      13.00       22.00       0.50      0.00       0.00  130.50
      2018       94.00      14.00       23.00       2.00      0.00       5.00  138.00
      2019      175.00      25.00       42.00     10.00       6.00     27.00   285.00
      2020      256.00      36.00       60.00     18.00      11.00     48.00   429.00
      2021      337.00      47.00       79.00     26.00      16.00     70.00   575.00
      2022      459.00      64.00      107.00     38.00      23.00    102.00   793.00
      2023      581.00      81.00      134.00     49.00      29.00    134.00 1,008.00
     Source: Industry Estimates (Statistics Canada does not report hemp revenue)

The CHTA actively pursues and interacts with governments and various organizations to improve market
access and conditions for hemp products and the corporate marketing environment for our members.

The CHTA’s cooperative market development strategy will provide our members, trade partners, end-
users and consumers with the confidence of knowing that Canadian hemp stands for leadership in plant
health, food safety, and quality systems that delivery outstanding quality for the most discriminating
customers. The CHTA will invest considerable time and effort to build equity in the Canadian hemp
brand.

Supporting the development of the Canadian Hemp Promotion and Research Agency will result in long
term stable industry funding to build the industry. Seeking policy and regulatory renewal will open new
domestic and international markets for Canadian hemp. Research will support the development of new
genetics (national field trials), support market access (heavy metal update), expand the feed market for
hemp seed and its derivatives (livestock feeding trials), and develop new SOPs to support the
development of hemp-derived cannabinoid (CBD) markets. Developing national food, feed, fibre and
fractions standards will support fair trade practices. International adoption of Canadian standards will
optimize the international trading environment for Canadian hemp products. Trade show events are
used to support members and distributors with information about Canadian hemp and to strengthen
existing relationships throughout the distribution channels. Seminars are used to bring identified
market leaders together to learn more about the Canadian hemp advantage and to foster stronger
marketing commitment and trade relationships. Marketing materials, primarily for distribution at trade
shows and seminars, will tell the Canadian hemp story while providing contact points for follow-up.
Industry engagement and communication will create strong working relationships, avoid duplication of
effort, and maximize program efficiency.

These tactics work to support and create sales success through communication of the value proposition
that Canadian hemp brings to the table and the equity and brand awareness of the Canadian hemp
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brand as markets are opened and sales grow. These activities will deliver long-term growth within the
distribution channels and create consumer demand based on both quality and confidence.

Our optimism for future domestic and export sales increases is based on five basic principles. Economic
stability and growth in the regions is expected to continue for at least the next two decades – creating
new demand for high quality hemp products. High quality plant-based protein demand is being driven
by cost, health and environmental expectations – generating new client needs. Market access for
Canadian hemp will continue to liberalize in the domestic and many export markets – opening that
demand to our industry. Capacity expansion in the Canadian hemp sector will continue – improving our
ability to serve. New service standards are being developed by our industry to meeting the needs of
key global clients – closing on new opportunities.

The 2019-2020 business plan of the Canadian Hemp Trade Alliance is designed to: increase consumer
awareness of plant-based protein benefits; provide hemp processors the knowledge and tools to
increase use of hemp products; stimulate the expansion of trade to selected international markets;
develop international standards to reflect Canada’s health and safety strengths; register hemp seed and
its derivatives as livestock feed ingredients in Canada; and, more fully engage the Canadian hemp
industry (producers and processors) to ensure that current and future programming reflect verified
industry challenges and opportunities.

Private sector revenues include: memberships; voluntary producer levies; sponsorships; and conference
registrations. Canadian hemp producers continue to pursue the creation of a Promotion Research
Agency to administer a future mandatory/refundable national levy on all farm sales of hemp grain, fibre
and chaff.

The CHTA’s budgeted market development program expenditures are forecast to increase in 2019-2020.
Program and budget management will be vital to ensuring that the financial health of the organization is
maintained and enhanced. Selected research projects may be deferred to future years in order to
match resources. The Canadian hemp industry has focussed its long term development targets on
increasing and diversifying domestic and export sales.
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II.        EVOLUTION OF SUCCESS

a.         Vision

CHTA will become the “go to” organization for industry, government, and consumers looking for
expertise and insight into Hemp Food, Feed, Fibre, and Fractions in Canada, creating a $1B industry by
2023.

b.         Mission

To champion a diverse and robust Canadian hemp industry which benefits all stakeholders along the
value chain.

c.         Priorities

      1.   Governing with Excellence – Board Governance and Committee Structure
      2.   Government Relations – Clear Communication and Advocacy Goals
      3.   Promotion and Research Agency Support – Administration Support
      4.   Public Trust – Education and Awareness
      5.   Membership – Inform, Communicate and Grow
      6.   Research Development – Science and International Market Development
      7.   Risk Management – Standards and Grades

d.         Market Profiles and Goals

In the Industrial Hemp Regulations, industrial hemp includes Cannabis plants and plant parts, of any
variety, that contains 0.3% tetrahydrocannabinol (THC) or less in the leaves and flowering heads.
Industrial hemp also includes the derivatives of industrial hemp plants and plant parts, excluding the
flowering parts or the leaves. There are multiple market opportunities available to the Canadian hemp
industry:

          Canada is a global leader in the hemp food sector, with dehulled seed (hearts), oil and protein
           leading the way.
          CHTA is working with the government of Canada to register hemp grain and its derivatives
           (whole grain, screenings, hulls, hearts, cake, oil and protein) as approved ingredients for
           livestock feed in the coming year.
          The fibre decortication (separation) sector is set to significantly increase its capacity over the
           next two years. Value added fibre processors will continue to increase their capacity and range
           of products. Continued decortication capacity expansion will lead to a viable market for
           harvested hemp straw, which today is typically disposed of after harvest.
          Harvest of chaff (flowers, leaves and stems) by hemp producers first occurred in 2018. Sale of
           these products is restricted to Licensed Processors (LPs) operating within the Cannabis Act. Only
           LPs are allowed to extract the cannabinoids (primarily CBD), from the hemp chaff. Expansion of
           this trade will create a new and viable market for chaff, which today is typically disposed of in
           the field.
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The Canadian hemp industry will grow and prosper by seizing the value of the whole plant. Our industry
has developed on the back of a single revenue stream – food. The addition of multiple revenue streams
(feed, fibre and fractions) will reduce (diversify) risk and increase producer returns. The addition of new
revenue streams will stimulate increased seeded acreage and total hemp production, and thereby
increase the total revenue stream from the hemp sector from the current level of $138 million in 2018
to over $1 billion by 2023.

                   Canadian Hemp Industry: History and Growth (C$, M)
      Year     Grain       Oil      Protein     Fibre     Feed     Fractions  Total
      2011        6.76       1.02         3.96      0.01      0.00       0.00   11.75
      2012       13.90       1.62         5.31      0.03      0.00       0.00   20.86
      2013       28.59       2.75         7.37      0.02      0.00       0.00   38.73
      2014       32.48       3.72       11.57       0.10      0.00       0.00   47.87
      2015       72.34       6.55       23.52       0.13      0.00       0.00  102.54
      2016      123.21       8.12       14.45       0.13      0.00       0.00  145.91
      2017       95.00      13.00       22.00       0.50      0.00       0.00  130.50
      2018       94.00      14.00       23.00       2.00      0.00       5.00  138.00
      2019      175.00      25.00       42.00     10.00       6.00     27.00   285.00
      2020      256.00      36.00       60.00     18.00      11.00     48.00   429.00
      2021      337.00      47.00       79.00     26.00      16.00     70.00   575.00
      2022      459.00      64.00      107.00     38.00      23.00    102.00   793.00
      2023      581.00      81.00      134.00     49.00      29.00    134.00 1,008.00
     Source: Industry Estimates (Statistics Canada does not report hemp revenue)

The Canadian hemp industry will make tremendous economic contributions to the Canadian economy as
it grows.

            Key Performance Indicators           2018 Baseline            2023 Projected
            Sales                                 $138 million             $1,008 million
            Jobs Payroll                          $94 million               $689 million
            Number of Jobs (FTEs)                    1,311                     9,576
            Annual Invested Capital               $53 million               $389 million
            Seeded Acres                            78,000                    450,000
            R&D Investment                         $7 million               $40 million
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III.      KEYS TO GROWTH

a.        Industry and Its Capabilities (SWOT)

The CHTA leadership conducted its last strategic review in 2017. At that time, an industry development
path was identified, based the industry’s Strengths, Weaknesses, Opportunities and Threats.

Strengths – Canada is recognized as the global leader in hemp food production. There has been an
accumulation of knowledge and experience since implementation of the Industrial Hemp Regulation in
1998. The sector is: industry driven and industry focused with a high level of entrepreneurial energy.

Weaknesses – The Canadian hemp sector is small, and therefore has limited resources to progress the
many challenges to industry growth. The lack of stable funding – industry and government – for
industry development is a limiting constraint.

Opportunities – The market demand for many hemp-derived products continues to emerge. Revenue
streams from feed, fibre and fractions (i.e. CBD) are beginning to supplement traditional revenue from
seed and grain sales. Investor interest has been stimulated by market and regulatory changes. Ongoing
cannabis discussions at the federal level are positive and demonstrate renewed political interest in the
development of the Canadian hemp industry.

Threats – The Canadian hemp industry is still small and emerging, with limited consumer awareness.
There is increased foreign competition – currently from EU and China – in the Canadian and
international food markets. American production will begin to increase, reducing the window of
opportunity for sector leadership by Canada. There remains confusion in the cannabis space – fighting
to distinguish between hemp and marijuana.

       Internal Scan of CHTA                        External Scan of CHTA
       Strengths                                    Opportunities
       Breadth of skills, strong leadership         Market demand
       Strong Board                                 Government Funding (AMP and Clusters)
       Staff and Board Commitment                   Investor Interests and Value-Added
       Voluntary Industry Funding                   Hemp-Cannabis Legislation
       Private Sector Investments                   Political Climate
       Weaknesses                                   Threats

       Too many priorities                          Foreign Competition
       Lack Levy Funding                            Lax Import Regulations
       Governance: Board Succession                 Hemp-Cannabis Regulatory Environment
       Governance: Policy Manual                    Need for Education and Awareness,
       Governance: Committee Structure              Volatile Funding
       Not All Sectors Represented.

b.        Market Readiness

Industrial hemp is a worldwide crop. Seeded acreage is growing, propelled by food, feed, fibre and
fractions. World Total acreage has increased since 2010 by seizing the value of the whole hemp plant.
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In 2018, the Canadian hemp industry estimated its total sales at $138 million; $96 in export and $42 in
the domestic market. The majority of these sales were based on food (processed grain) products. Some
value added fibre and chaff (fractions) sales were also generated in 2018. Our industry estimates its
2018 expenditures on wages at $94 million and invested capital at $53 million to support its production
and sales.

                                              Worl dwi de Hemp Acrea ge
              Ye a r     Ca na da        Europe      USA       Chi na     Othe r    Tota l      Cda %
              2003               9,667      44,766         0     48,976   84,688    188,097       5.1%
              2004           10,321         29,317         0     73,934   87,408    200,980       5.1%
              2005           30,868         35,929         0     53,943   87,453    208,193      14.8%
              2006           50,179         34,555         0     83,778   86,159    254,671      19.7%
              2007           15,367         29,897         0     88,019   85,856    219,139       7.0%
              2008               8,053      26,117         0     58,267   89,299    181,736       4.4%
              2009           13,843         40,439         0     29,208   89,074    172,564       8.0%
              2010           31,273         27,140         0     25,229   85,321    168,963      18.5%
              2011           47,619         20,542         0     28,195   84,601    180,957      26.3%
              2012           56,823         35,242         0     26,094   87,723    205,882      27.6%
              2013           64,940         40,038         0     29,275   87,393    221,646      29.3%
              2014          108,502         47,424         0     29,601   89,185    274,712      39.5%
              2015           84,661         63,321         0     27,789   88,733    264,504      32.0%
              2016           76,332         82,222    9,770      22,091   91,550    281,965      27.1%
              2017          138,015        115,326   25,541      23,000   91,000    392,882      35.1%
              2018           77,928        116,139   50,000      23,000   91,000    358,067      21.8%
              Source: HC, EIHA, US Congres s Res erch, FAO (Chi na Unders ti ma ted)

Canadian licensed hemp production was first approved for research purposes in 1998. Significant
commercial production began in 2003. Licensed acreage began to expand in 2010, reaching a high of
138,000 acres in 2017. An estimated 78,000 acres of hemp were licensed in 2018.

                                           Canadian Hemp Licensed Hectares
       Year            BC          AB         SK     MB          ON       QC       Atl        Total      Acres
      2003                  94      485      1,279   1,408        618       20            8    3,912      9,667
      2004                  18      639      1,004   2,300        183       11           22    4,177     10,321
      2005              189        1,109     3,882   6,930        260      103           19   12,492     30,868
      2006                  77     2,043     6,105 11,655         354       69            4   20,307     50,179
      2007                  21     1,455     2,350   2,088        119      182            4    6,219     15,367
      2008                   5      582      1,537     993            8    134            0    3,259      8,053
      2009                  84      782      2,061   2,435        132       92           16    5,602     13,843
      2010             1,864       2,086     4,214   3,799        372      321            0   12,656     31,273
      2011                  21     6,679     4,560   7,272        404      323           12   19,271     47,619
      2012                  16     5,493 10,214      6,280        433      560            0   22,996     56,823
      2013                  48     6,380 13,429      5,905         62      443           14   26,281     64,940
      2014                  17 10,343 21,609 11,052               352      532            5   43,910   108,502
      2015                  72     9,940 15,335      8,079        284      506           46   34,262     84,661
      2016              351 12,937           8,531   7,298        767      869      138       30,891     76,332
      2017                  80 18,083 22,760 12,085               474     2,038     334       55,854   138,015
      2018              215 12,142 10,975            4,674       1,402    1,546     583       31,537     77,928
     Source: Health Canada
-8-

The annual variation of acreage in Canada, although trending up, has been attributed to the reliance on
Food as a sole revenue stream. Our industry believes that lower marketing risks associated with
incorporating Feed, Fibre and Fractions revenue streams will support continued expansion with less
annual volatility.

Canadian hemp exports accelerated after 2015, with grain – primarily dehulled grain for food - leading
the way. Total 2018 exports are estimated at C$96 million, an increase of C$3 million from 2017.

                                          Canadi an Hemp Exports (C$ '000)
                                Year          Grai n      Oi l   Protei n     Fi bre       Total
                                2011          67,600    1,020     3,960        10         72,590
                                2012          13,904    1,625     5,313        31         20,873
                                2013          28,591    2,748     7,366        15         38,720
                                2014          32,483    3,720     11,566       97         47,866
                                2015          72,338    6,549     23,522       133       102,542
                                2016      123,210       8,116     14,453       135       145,914
                                2017          63,626    11,349    17,467       514        92,956
                                2018          63,191    17,545    15,640       82         96,458
                               Source: Statistics Canada

Canada’s largest hemp exports, accounting for approximately 65% of total value, are comprised of grain
(dehulled or for processing) and seed (for planting). Hemp oil and protein exports are also significant,
each contributing almost 20% of total export value. Hemp fibre exports have been increasing, but
currently only account for about 1% of total export value.

                                              Canadian Hemp Exports (C$'000)
                    Country        2013        2014    2015   2016      2017        2018           #1
                USA                36,160      42,343   93,001   83,442   75,569    85,017     Seed/Grain
                Australia              138       160        71     227       387       2,511   Seed/Grain
                South Korea               4      221      819    44,943     5,741      2,502   Seed/Grain
                Netherlands               0      144     1,232    6,477     2,559      1,296   Seed/Grain
                United Kingdom         527       908      933     1,420     2,290      1,233   Seed/Grain
                India                  555      2,132    2,128    1,516     1,541       868     Protein
                Japan                  344       538     1,701    1,111      798        763     Protein
                New Zealand             31       177      100      108       168        669        Oil
                Germany                188       333      753      352       782        362        Oil
                Slovakia                78       203      227     1,491      833        304        Oil
                Italy                   50       125      470      545       522        206    Seed/Grain
                Finland                102          0     215      373       489        128    Seed/Grain
                South Africa            20        61        29     132       110        120
                France                    0       64        51     894       268        107     Protein
                Belgium                   0         1        7     539       122         92        Oil
                Costa Rica              33        36        91      25        66         73
                Spain                     0         1        1     256        80         35    Seed/Grain
                Ireland                294       116        12     344        99           0   Seed/Grain
                Poland                  80        41      640      764       312           0   Seed/Grain
                Others                 166       262        61     955       220        172    Seed/Grain
                Total              38,770      47,866 102,542 145,914     92,956    96,458

The United States is responsible for more than 80% of Canada’s hemp exports, leading in all product
categories. South Korea was a major export market in 2016, and currently is responsible for about 3% of
total exports. Other markets of interest are Australia, the Netherlands, United Kingdom, India, Japan,
-9-

and New Zealand. Changes to domestic and international regulations will open new markets to
Canadian hemp products over time.

Hemp grain (dehulled or for processing) is Canada’s largest hemp import product, accounting for over
50% of total export value. Hemp seed (for planting) and hemp oil are also significant, each contributing
over 15% of total value. Hemp fibre imports have been increasing, and currently account for less than
10% of total import value.

                                               Canadian Hemp Imports (C$'000)
                         Country        2013     2014    2015   2016     2017   2018       #1
                      USA                 200      126     111     106     726    844    Grain
                      Netherlands          12       99        4       4    141    363    Seed
                      China                22       10     122     107     149    219    Grain
                      "Canada"               7      26       28     82     177    165    Grain
                      France               15       61       39     61       42    93    Fibre
                      Lithuania              0        1       1    163     450     19    Grain
                      Poland                 0        0       0       0    852       1    Oil
                      Mexico               25         4    158      29        6      0   Grain
                      Others               73       86     108     205       70    60    Grain
                      Total               354      413     571     757 2,613 1,764
                      Source: Statistics Canada, "Canada" = Reimports

The United States is the source for about 50% of Canada’s hemp imports. The Netherlands (seed) and
China (grain) each supply Canada with about 15% of total imported hemp by value. A significant share
of Canadian hemp imports is actually reimported Canadian hemp; grain that has been value added
(dehulled or crushed) in the USA.

c.       Alignment with Industry Priorities

The four pillars of the $1 Billion Canadian Hemp Industry Blueprint are:

Food:      Well developed in Canada, still growing, developing standards, domestic and export food
           ingredient opportunities (GRAS);
Feed:      Need regulatory approval with CFIA;
Fibre:     Need critical mass to attract sufficient decortication and valued added capital investment
           (capacity) to create a functioning national market for hemp straw; and,
Fractions: Tightly restricted due to current Cannabis Act and Industrial Hemp Regulations.

The Canadian hemp industry’s Blueprint for a $1 Billion Canadian Hemp Industry is based on the
following five tactics:

        Enable all four market opportunities (food, feed, fibre and fractions) through research,
         education and market development (promotion);
        Influence cannabis policy and regulations to liberalize hemp-derived cannabinoid (i.e. CBD)
         extraction and sale;
        Establish standards for the industry – starting with food and then proceeding to feed, fibre and
         fractions;
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   Create a stable funding platform for industry development:
        o Cooperate/collaborate with future PRA
        o Establish strategic relationships (i.e. DFCC, PIC, CAP and Prov.)
        o Enhance member funding resources;
   Establish a Long Term International Strategy (LTIS) and associated Strategic Business Plan (SBP).
- 11 -

IV.     PROGRAMS

CHTA Business Plan focusses on six primary activities:
    Government Relations – Communicate industry needs for specific regulatory reform to enhance
       industry competitiveness and wealth generation.
    Research – Supporting the development of new hemp genetics and revision of feed and
       cannabinoid regulations. Supporting the expansion of hemp as a food ingredient (i.e. GRAS, PER
       and PDCAAS);
    Standards – Developing domestic and international standards for hemp food, feed, fibre and
       fractions;
    Market Development – Promoting hemp food and fibre products at key domestic and
       international trade shows. Promoting the consumption of hemp food as part of a healthy
       balanced diet;
    Industry Engagement – Developing enhanced working relationships with domestic and
       international industry and regulatory players to facilitate the removal of barriers to industry
       expansion; and,

    a.       Governing with Excellence
The CHTA will provide secretariat and operational support to Canadian hemp producers in their work to
establish a Promotion and Research Agency (PRA) operating under the Farm Product Council of Canada
(FPCC).

        i.      PRA Support                                                          $10,000
                The CHTA will provide support to the development of the Canadian Hemp Producers’
                Promotion and Research Agency. Working with Justice and Agriculture and Agri-Food
                Canada, CHTA will support the regulatory development of the new Agency.

b.      Government Relations

The CHTA Government Relations Committee leads the planning and oversight for all advocacy activities.
The organization arranges meetings with key federal and provincial elected officials and government
bureaucrats. From time to time, the organization will hire the services of advocacy experts to facilitate
policy positions and advocacy strategies in support of industry goals. The goals of this program are to:
make government officials aware of industry policy and regulatory requirements; seek change in
regulations to improve industry outcomes; and move hemp jurisdiction from Health Canada to
Agriculture and Agri-Food Canada

        i.      CBD Regulation Reform                                                  $28,500
                Coordinate policy objectives and advocacy resources with like-minded industry partners.
                Seek regulatory change to allow CBD to be used as a food ingredient and natural health
                product (dietary supplements, topicals and cosmetics) in the Canadian market.

c.      Research Program

The CHTA acts as the clearinghouse for possible research projects which might be eligible for
government funding. Possible projects which might enhance opportunities for new or existing products
to new or existing export markets will be considered. Additionally, projects which solve problems which
- 12 -

might act as trade barriers such as toxicity levels or the presence of unwanted plant characteristics will
also be potentially favourable research projects over the period of the LTIS.

        i.      SC and KTT (DFCC)                                                        $9,000
                Complete Science Coordination (SC) and Knowledge Translation and Transfer (KTT)
                activities in support of the DFCC-supported research program. These activities will
                include the National Field Trials, Heavy Metal Update (Innotech Delivery), and Livestock
                Feeding Trials (Nutrient Analysis) projects.

        ii.     National Field Trials (DFCC)                                                $121,000
                Generate production data on existing hemp cultivars to assist hemp producers in
                selecting cultivars that meet their production goals. Trials will also include new cultivars
                seeking registration. Consideration will be given to calculate nuclear magnetic
                resonance (NMR) and near‐infrared (NIR) spectroscopy coefficients to allow for
                assessment of hemp protein and cannabinoid content. CHTA will conduct $25,342 in
                Science Coordination (SC) and Knowledge Translation and Transfer (KTT) activities
                associated with this project.

        iii.    Post Harvest Management (AAMP)                                         $149,000
                Complete research on the standard operating procedures (SOPs) related to the harvest,
                preparation and storage of hemp seed and chaff (flowers and leaves). This data will be
                used to develop and communicate Good Agriculture Collection Practices (GACPs) for the
                maintenance of post-harvest product quality.

        iv.     Minor Use                                                                    $2,500
                Contribute annually to the Minor Use Pesticides workshop at Agriculture and Agri-Food
                Canada’s Pest Management Centre. Canadian hemp producers require effective tools to
                manage pest problems like weeds, insects, diseases, and nematodes which can threaten
                the quality, value and yield of the crops they produce. A "minor use" of a pesticide
                refers to the use of crop-protection treatments (like herbicides, insecticides, fungicides,
                and nematicides) on low acreage, high-value crops, or, where pest control is only
                needed on a small portion of the overall crop acreage. These pesticides are usually used
                in such small quantities for these uses that manufacturers find the sales potential is not
                sufficient to justify investments required to register that particular use in Canada.

d.      Standards Program

The development of a science based, globally certified set of standards and protocols is essential to the
advancement, acceptance and sustainability of the hemp industry. This goal paves the way for universal
acceptance of hemp as a food and ingredient as well as safe and effective health product ingredient.
Standards for fibres will certify hemp as a superior building material and source of countless building
products from fibre to oils to concrete.

        i.      National Hemp Standards Development and Adoption                         $45,000
                Led by the CHTA Standards Committee, national standards are being developed for
                hemp food, followed by feed, fibre and fractions. Once established, industry players are
                encouraged to adopt the standards. Once critical mass has been achieved, CHTA will
                begin offering a certification program similar to the FeedRight program offered by the
                Animal Nutrition Association of Canada (ANAC). These standards can then be used as a
- 13 -

               basis for domestic and export commerce. National hemp standards developed in
               Canada will be integrated to the ASTM (Committee D37.07) for consideration and
               adaptation for eventual international adoption.

       ii.     Livestock Feed Ingredient Registration                                      $100,000
               Led by the CHTA Standards Committee with support of the CHTA Government Relations
               Committee, livestock feed ingredient applications will be developed and submitted to
               the Canadian Food Inspection Agency (CFIA). The hemp seed products identified for this
               process include: whole seed, screenings. dehulled seed (hearts), hulls, seed cake, oil and
               refined protein. Registration will be sought for the following animal groups: dairy cattle,
               laying hens, beef cattle, poultry (broilers), and swine. Utilization as animal feed will
               create a new a viable market for hemp seed products outside of the human food
               market. Hemp producers will have a local cash market for seed that does not meet
               food standards (i.e. weight and colour) and for inventory product. Hemp seed
               processors will have a local cash markets for processing by-products and inventory
               product. The creating of a livestock feed market will reduce industry risk and create a
               new revenue source.

e.     Market Development Program

The CHTA will work with the Canadian federal government’s AgriMarketing Program’s National
Association Component and other Federal and Provincial government programs to access targeted trade
shows around the world in order to promote Canadian hemp food, fibre and natural health products to
diverse destinations.

       i.      Trade Show Program                                                       $54,000
               The CHTA will participate in key domestic and international trade shows in support of
               domestic and export hemp food and fibre market expansion. A combination of food-
               and fibre-focused trade shows will be completed in order to support trade expansion of
               both sectors. Priority food-focused shows include Natural Products-East (USA), ANUGA
               (Germany), FOODEX (Japan), Seoul Food and Hotel (South Korea), and Natural Products-
               East (USA). Priority fibre-focused shows include The Buildings Show (Canada),
               Greenbuild Canada (Canada), and Greenbuild International (USA). A review of priority
               shows will be completed after 2 years, with the intention of confirming value in each
               location.

       ii.     Seminar Program                                                            $32,000
               The CHTA will hold hemp seminars for targeted clients in conjunction with participation
               within the AAFC Canada Pavilion program. Lists of qualified invitees will be developed in
               conjunction with Canadian posts abroad. Additional invitees will be identified during
               the first days of each trade show. Presentations will be made by Canadian officials, the
               CHTA, and participating members. The result of this program will be to: solidify
               potential client relationships; explore buyer-seller opportunities; and increase market
               penetration.
- 14 -

        iii.    Promotional and Educational Material                                      $10,000
                The CHTA will develop a limited number of information resources for its members, with
                a special focus on research outcomes and market development opportunities. The
                materials will be developed for use as printed and/or electronic distribution.

f.      Industry Engagement Program

Informing, supporting, and engaging the Canadian hemp industry is vital to ensuring that the industry is
contributing to the program design and delivery of the CHTA. An informed and engaged industry will
support the CHTA in deriving value to producers and other industry players.

        i.      Engagement and Communication Services                                     $100,000
                The CHTA will procure the services of a dedicated industry engagement and
                communications expert. The project will cover both the service provider and all
                associated costs, including travel. This resource is needed to reach out to hemp
                producers and processors in Alberta (and nationally). Strong industry expectations have
                been expressed for the CHTA to engage producers and processors to ensure that their
                opportunities and constraints are more clearly reflected in the organization’s work.
                Further, enhanced communication from the CHTA will ensure that industry players are
                kept abreast of recent research and market developments in the industry.

        ii.     National Convention                                                       $285,000
                The CHTA’s National Convention represents the only national gathering of the Canadian
                hemp industry – including producers, processors, traders, researchers, and
                governments. The agenda addresses the most topical issues facing the industry, serving
                as a valuable engagement and information resource. A portion of the conference will
                include an international theme which might include invited (and sponsored) speakers,
                an update from our members who have made inroads in new destinations of strategies
                to address market access restrictions or trade barriers. The accompanying trade show
                allows for industry service providers to present their products and services to
                prospective clients. The CHTA will also engage attending members and guests in
                identifying emerging opportunities and constraints to be addressed in future business
                plans.

        iii.    Newsletter and Website                                                 $10,000
                The CHTA will continue to maintain and develop its newsletter and website resources.
                The combined goals of informing members about emerging issues (newsletter) and
                industry-wide developments (website) will be addressed. All research outcomes will
                also be made available to members.

TOTAL PROGRAMS                                                                           $956,000
- 15 -

V.    OPERATING BUDGETS

                              PROJECTED REVENUES
                          Source                   2019-2020    2018-2019
 1. Memberships                                       $95,000      $95,000
 2. Producer Levies
      Voluntary Levy                                 142,000      120,000
      Hemp PRA                                             0            0
 3. National Convention(s)                           305,000      275,000
 4. Industry Research Contributions
      National Field Trials                           69,000       40,000
      Post Harvest Management                         77,000            0
 5. Government Funding
      DFCC: Administrationc SC and KTT                 21,000      20,840
      DFCC: National Field Trials                      59,000      50,000
      AAMP - Post Harvest Management                   72,000           0
      SCC: National Hemp Standards                     45,000           0
      AF: Feed Registration and Communication         150,000           0
      AAFC: Market Development                         53,000           0
      AAFC-CAAP: Strategic Development                      0      85,000
      Manitoba-AAMP: Strategic Development                  0      42,000
 TOTAL PROJECTED REVENUES                          $1,088,000    $727,840
- 16 -

                               PROJECTED EXPENSES
                        Us e                          2019-2020    2018-2019
1.  OPERATIONS BUDGET
        Audi t, Lega l a nd Cons ul ti ng                $9,500      $19,800
        Ba nk Servi ce Cha rges                           8,850        8,850
        Couri er a nd Pos ta ge                             850          850
        Meeti ngs                                         3,000        3,100
        Dues , Fees a nd Subs cri ptoi ns                   500        2,700
        Hos ti ng Expens es                                 350          350
        Ins ura nce                                       2,500        2,500
        Offi ce Occupa ncy Cos ts                        15,000       10,000
        Offi ce Expens es                                 1,250        1,250
        Members hi p Communi ca i ons                    10,500       10,500
        Offi cers ' Expens es                                 0            0
        Ma na gement Cos ts                             150,000       82,000
        Tra vel                                           6,000        6,000
TOTAL OPERATIONS BUDGET                                $208,300     $147,900
  2 PROGRAM BUDGET
    a . Governi ng wi th Excel l ence                    $10,000    $107,000
    b. Government Rel a ti ons                            28,500      21,000
    c. Res ea rch                                        281,500      90,540
    d. Sta nda rds                                       145,000      55,000
    e. Ma rket Devel opment                               96,000           0
    f. Indus try Enga gement a nd Communi ca ti ons      395,000     232,000
TOTAL PROGRAM BUDGET                                   $956,000     $505,540
TOTAL PROJECTED EXPENDITURES                          $1,164,300    $653,440
TOTAL PROJECTED REVENUES                              $1,088,000    $727,840
TOTA PROJECTED MEMBERS' SURPLUS/{DEFICIT)               -$76,300     $74,400
- 17 -

CONCLUSION

The Canadian Hemp Trade Alliance (CHTA) will actively pursue policy, research and promotion priority
outcomes on behalf of the Canadian hemp industry. Our strategic plan is designed to identify the
opportunities and constraints of: providing stable industry funding; liberalizing hemp regulations;
delivering strategic research (genetics, contaminants and feed utilization); developing domestic and
international hemp standards, including the registration of hemp as livestock feed; marketing Canadian
hemp products in new and existing markets; and, engaging and informing national stakeholders.

       SUMMARY OF PROGRAMS         2019-2020                                      2018-2019
  A.     Governing with Excellence    $10,000                                       $107,000
  B.     Government Relations          28,500                                         21,000
  C.     Research                     281,500                                         90,540
  D.     Standards                    145,000                                         55,000
  E.     Market Development            96,000                                              0
  F.     Industry Engagement          395,000                                        232,000
       TOTAL OF ALL PROGRAMS         $956,000                                       $505,540

The CHTA will continue to focus its energies toward assisting our members become effective in pursuing
business opportunities in Canada and key export markets. This business plan further endorses the
philosophy that individual company sales activities will produce new market opportunities for the entire
industry when channelled through and combined with the CHTA’s programs. Industry sales success is
created at the company level. The removal of regulatory barriers and increased business activity of
individual members is the most effective way to: produce market success in all markets; demonstrate
Canada’s dedication to our trade partners; and, improve the knowledge and image of Canadian hemp
products worldwide. This is the path that will allow our industry to reach and exceed its long-term
goals.
- 18 -

Appendix I: 5 YEAR BUSINESS PLAN
                                                           PROJECTED REVENUE
                                  Source                           2019-2020            2020-2021  2021-2022  2022-2023  2023-2024
1.   Me mbe rs hi ps                                                  $95,000             $100,000   $105,000   $110,000   $115,000
2.   Produce r Le vi e s
        Vol unta ry Le vy                                                  142,000         168,000            0               0               0
        He mp PRA                                                                0               0      300,000         350,000         450,000
3.   Na ti ona l Conve nti on                                              305,000         320,000      336,000         353,000         371,000
4.   I ndus try Re s e a rch Contri buti ons
        Na ti ona l Fi e l d Tri a l s                                         69,000       72,000       62,000          65,000                  0
        Pos t Ha rve s t Ma na ge me nt                                        77,000       86,000       54,000               0                  0
5.   Gove rnme nt Fundi ng
        DFCC: Admi ni s tra ti on, SC a nd KTT                              21,000          22,000       23,000          24,000               0
        DFCC: Na ti ona l Fi e l d Tri a l s                                59,000          62,000       51,000          54,000               0
        AAMP: Pos t Ha rve s t Ma na ge me nt                               72,000          81,000       51,000               0               0
        SCC: Sta nda rds De ve l opme nt a nd Adopti on                     45,000          45,000       45,000               0               0
        AF: Fe e d Re gi s tra ti on a nd Enga ge me nt Se rvi ce s        150,000          75,000       75,000               0               0
        AAFC-AMP: Ma rke t De v. a nd Communi ca ti on                      53,000          98,000      102,000         107,000         113,000
Tota l Re ve nue                                                        $1,088,000      $1,129,000   $1,204,000      $1,063,000      $1,049,000

                                                           PROJECTED EXPENSES
                                Us e                               2019-2020            2020-2021    2021-2022       2022-2023       2023-2024
1.   Ope ra ti ons 's Budge t                                             $208,300        $218,715     $229,651        $314,633        $330,365
2.   PROGRAM BUDGET
     Gove rn wi th Exce l l e nce
        PRA (CAAP/AAMP)                                                        10,000       10,000               0               0               0
     Gove rnme nt Re l a ti ons
        Pol i cy a nd Re gul a ti on Advoca cy                                 28,500       11,000       12,000          13,000          14,000
     Re s e a rch Progra m
        SC a nd KTT (DFCC)                                                   9,000          10,000       11,000          12,000               0
        Na ti ona l Fi e l d Tri a l s (DFCC)                              121,000         127,000      105,000         110,000               0
        Pos t Ha rve s t Ma na ge me nt (AAMP)                             149,000         167,000      105,000               0               0
        Mi nor Us e                                                          2,500           2,500        2,500           2,500           2,500
     Sta nda rds Progra m
        Na ti ona l He mp Sta nda rds De ve l opme nt                       45,000          45,000       45,000                  0               0
        Fe e d Re gi s tra ti on                                           100,000               0            0                  0               0
     Ma rke t De ve l opme nt Progra m
        Tra de Show Progra m                                                   54,000      121,000      126,000         131,000         137,000
        Se mi na r Progra m                                                    32,000       50,000       51,000          53,000          55,000
        Promoti ona l a nd Educa ti ona l Ma te ri a l s                       10,000       11,000       12,000          13,000          14,000
     I ndus try Enga ge me nt Progra m
        Enga ge me nt a nd Communi ca ti on Se rvi ce s                    100,000         100,000      100,000               0               0
        Na ti ona l Conve nti on                                           285,000         299,000      314,000         330,000         347,000
        Ne ws l e tte r a nd We bs i te                                     10,000          11,000       12,000          13,000          14,000
Tota l Progra m Budge t                                                   $956,000       $964,500     $895,500         $677,500        $583,500
TOTAL PROJECTED EXPENDI TURES                                           $1,164,300      $1,183,215   $1,125,151        $992,133        $913,865
TOTA PROJECTED MEMBERS' SURPLUS/{DEFI CI T)                               -$76,300        -$54,215      $78,849         $70,867        $135,135
- 19 -

APPENDIX II: COMMITTEE PRIORITIES AND TACTICS

                       CHTA Committee Priorities, Goals and Tactics
Period Covered:       2019-2020    Committee:    Governance            Chair:    Diane Jang
                                                                                 Nathan Nieboer
Priorities:           Effective Governance and operation of the CHTA
                      Create and Maintain a governance structure that facilities an effective
                      organization that serves our member needs and goals.
Goals/Deliverables:   - Evaluation of the Board
Year 1                - Review a selection of By-laws
                      - Review Committee Responsibilities
Tactics to Achieve    - Conduct Independent Board Assessment
Goals/Deliverables:   - Conduct Member Survey
Year 1                - Completion of Terms of Reference for all committees
Budget: Year 1        $3,000
Goals/Deliverables:   - Annual review of By-laws.
Years 2-5             - Completion of Board Self Assessment every 2 years.
                      - Completion of Skills/ competency matrix every 2 years.
Tactics to Achieve    - Contracting of Consultant to conduct Independent board self Assessment
Goals/Deliverables:        every 2 years
Years 2-5

Budget: Years 2-5     $3,000 every 2 years.

Notes:
- 20 -

                       CHTA Committee Priorities, Goals and Tactics
Period Covered:      2019-2020    Committee:      Government                Chair:     Keith Jones
                                                  Relations
Priorities:         Identifying government funding resources and opportunities which can support
                    CHTA’s programs and strategic tactical activities, with focus on federal resources
                    but supporting access to provincial/municipal resources where appropriate
                    Clarifying and streamline industrial hemp and CBD regulatory framework through
                    dialogue with Health Canada
                    Engage federal ministries of Agriculture and Agri-food Canada, Western Economic
                    Development, Small Business and Export Promotion, and Industry, Science and
                    Economic Development in the Canadian hemp industry
Goals/Deliverables: Remove CBD from PDL, and pursue opportunity for hemp-derived CBD in natural
Year 1              health products and food supplements
                    Enable exports of hemp material containing CBD along with streamlined exporting
                    of food, feed, fibre and seed

Tactics to Achieve  Complete CAAP Project in 2019, and establish application for new version of
Goals/Deliverables: program
Year 1              Use CBD white paper to launch and promote advocacy campaign in partnership
                    with Canadian Health Food Association’s “GetWellNotHigh” campaign
                    Ottawa ministerial meetings with key Liberal ministers Blair, Bibeau, Goodale,
                    Pettipas-Taylor, Bains, and Ng
Budget: Year 1      Communications resources: print/website material development and press
                    releases, media relations $5,000
                    Travel: Five Ottawa trips for ED, Three Ottawa trips for 2 Board members $10,000
                    Evidence gathering/research activity in support of federal ministry engagement
                    (eg. Supplemental info for CBD white paper, etc.) $3,500
                    Meeting co-ordination in Ottawa with Global Public Affairs $10,000
Goals/Deliverables: Transfer primary responsibility for hemp file from Health Canada to Agriculture
Years 2-5           and AgriFood Canada
                    Launch international market development campaign/program in collaboration
                    with Market Development Committee
                    Support Canadian regulatory endorsement of global standards established via
                    ASTM D37 by embedding quality standards in Canadian regulatory requirements
Tactics to Achieve  To be determined by committee
Goals/Deliverables:
Years 2-5
Budget: Years 2-5   To be determined by committee in consultation with ED

Notes:
- 21 -

                       CHTA Committee Priorities, Goals and Tactics
Period Covered:       2019-2023 Committee:            Market Development Chair:         Diane Jang
Priorities:           Build brand equity for Canadian Hemp
                      Increase member revenues by stimulating the expansion of trade with a focus on
                      international markets.
                      Increase the use of hemp seed derivatives.
Goals/Deliverables:   Increase consumer awareness of the hemp industry with a focus on hemp-based
Year 1                foods.
                      Develop a strong brand for Canadian hemp which members can utilize to increase
                      revenues.
                      Participate in joint international trade shows with Canadian Agri-Food Trade
                      Mission in 2019.
Tactics to Achieve    Redesign and build a more user friendly website that supports CHTA’s vision,
Goals/Deliverables:   mission and goals and the priorities of the Committees.
Year 1                Develop materials and encourage membership participation at tradeshows.
                      Create marketing programs and materials which support CHTA initiatives and
                      assist in driving opportunities and revenues for members.
Budget: Year 1        $206,000
Goals/Deliverables:   Build on CHTA’s vision as Canada’s leading organization for industrial hemp and
Years 2-4             resource for industry, government, and consumers looking for expertise and
                      insight into Hemp Food, Fibre, Feed and Fractions, creating a $1 Billion industry by
                      2023.
                      Expand number of CHTA domestic and international trade shows.
                      Increase membership through diversity and international expansion.
Tactics to Achieve    Further expansion of Year 1 Initiatives.
Goals/Deliverables:   Expand initiatives for fibre, feed and fractions.
Years 2-4             Revisit and revise priorities and goals annually.
Budget: Years 2-4     2020/21 - $293,000
                      2021/22 - $301,000
                      2022/23 - $210,000
Notes:                Budget includes Trade Shows, Seminars, Promo/Edu Materials, Communications/
                      Engagement, and Newsletter/Website.
- 22 -

                       CHTA Committee Priorities, Goals and Tactics
Period Covered:     2019-2020 Committee:            Research               Chair:       Jeff Kostuik
Priorities:         Fertility and its effects on CBD
                    Literature review on past research – Prioritize needs for fibre, grain and CBD
                    Producer led research review
                    Growing hemp in very Northern climate – Yukon Effects on CBD
                    Key components for quality – East and West Infrastructure
Goals/Deliverables: Variety Trials
Year 1              Fine tune the CHTA mandate on research – CHTA members input

Tactics to Achieve  Approach machinery developers for discussion – CHTA meeting
Goals/Deliverables: Adaptive agronomy recommendations for all agronomists
Year 1              Participate in the Minor Use Working Group
Funding: Year 1     Industry
Goals/Deliverables: Meetings to ID research needs and priorities
Years 2-5           ID researchers interested and qualified
                    Group researchers and member to apply and receive funding
                    Improve residue mgmt with better combine choppers
                    Compile farmer information on residue management
                    Train the trainers – Agronomists CCA
Tactics to Achieve  Survey
Goals/Deliverables: Meetings – townhall meetings organized by CHTA membership/affiliates
Years 2-5           Participate in the Minor Use Working Group

Funding: Years 2-5    Checkoff

Notes:
- 23 -

                       CHTA Committee Priorities, Goals and Tactics
Period Covered:      2019-2020 Committee:            Standards            Chair:     Clarence Shwaluk
Priorities:          Development of new international ASTM standards on hemp: take a leadership
                     role in global hemp standards development by using details from the Canadian
                     Standards Plan to participate in the ASTM International D37.07 subcommittee
                     Facilitate the registration of hemp and hemp processing by-products for use in
                     animal feed

Goals/Deliverables: Development of multiple standards to ASTM format from the Standards Plan
Year 1              Analyze hemp and hemp by-products for nutritional and anti-nutritive content;
                    determine fit for inclusion in various livestock species and production stages

Tactics to Achieve  Participate in ASTM workshops and meetings in Rome (February), Denver (June)
Goals/Deliverables: and Atlanta (Feb. 2020); encourage committee and industry members to
Year 1              participate in balloting activities; utilize consultant to facilitate the workload
                    Alberta Innovates analytical testing of hemp and hemp by-products, U of S
                    analytical testing and formulations; U of M expert recommendations for support

Budget: Year 1      2019-20: Standards Council of Canada; hemp food standards - $45,000
                    2019-20: Feed analysis, anti-nutritive testing, formulations - $100,000
Goals/Deliverables: Develop and adopt standards for fiber and fractions for the Canadian industry
Years 2-5           Initiate a certification program for standards adoption to be used as the basis for
                    domestic and export commerce

Tactics to Achieve  To be determined by the committee
Goals/Deliverables:
Years 2-5
Budget: Years 2-5   2020-21: Standards Council of Canada- $45,000
                    2021-22: Standards Council of Canada - $45,000

Notes:
- 24 -

                       CHTA Committee Priorities, Goals and Tactics
Period Covered:      2019-2020 Committee:          National Convention Chair:        Jan Slaski
Priorities:          National CHTA Convention, Calgary, November 2019
                     Pacific Rim International Conference, Beijing, September 2019

Goals/Deliverables: Organize a successful annual meeting of CHTA
Year 1              Contribute to organization of the event in China

Tactics to Achieve  Hire a professional, experienced event organizer
Goals/Deliverables: Identify topics currently relevant to CHTA membership
Year 1              Launch efficacious sponsorship campaign
                    Select outstanding speakers delivering informative talks
                    For the Chinese event, promote Canadian speakers and topic pertinent to national
                    4F approach
Budget: Year 1      Approximately $150,000* (Complete budget TBD)
Goals/Deliverables: Organize a successful annual meeting of CHTA
Years 2-5

Tactics to Achieve  Hire a professional, experienced event organizer
Goals/Deliverables: Identify topics currently relevant to CHTA membership
Years 2-5**         Launch efficacious sponsorship campaign
                    Select outstanding speakers delivering informative talks
Budget: Years 2-5   TBD

Notes:               *Please note that final budget largely depends on # of registered delegates and
                     sponsors
                     **CHTA conventions are recurring events
- 25 -

APPPENDIX III: PERFORMANCE MEASURES

The following performance measures will be reported on a gross basis.

Licensed Hemp Hectares

Total Canadian licensed hemp hectares decreased by 24,317 hectares in 2018, from 55,854 hectares to
31,537 hectares.

Domestic Hemp Sales

No data currently exist on domestic sales of Canadian hemp products. This measure will be estimated
annually, based on industry interviews. Total 2018 domestic sales were estimated at $42 million, an
increase of $7.5 million from 2017.

Export sales

Total 2018 exports are reported at C$96.5 million, an increase of C$3.5 million from 2017.

Project Completion

Project completion will be reported through the fiscal year.
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