Color Cosmetics Take a Backseat to Skincare, and Other Top Takeaways from Day One at Cosmoprof North America, Las Vegas Conference - Coresight ...
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Aug 1, 2018
Color Cosmetics Take a Backseat to Skincare, and Other
Top Takeaways from Day One at Cosmoprof North America,
Las Vegas Conference
The Coresight Research team is in Las Vegas attending and presenting at Cosmoprof
North America 2018 held from July 28 to 31. Coresight Research Founder and CEO,
Deborah Weinswig is presenting on the panel, “Rise of Pop-ups, the Pop-Up Push.”
Cosmoprof is the leading business-to-business (B2B) beauty trade show in North
America, drawing over 33,000 attendees and 1,015 exhibitors from 39 countries.
Here are our key takeaways.
1. Functional skincare is the main focus at Cosmoprof 2018; there has been very
little buzz about traditional color cosmetic products at the show.
2. The clean and “free-from” beauty category is trending upward across skincare
and haircare products.
3. An anti-Amazon sentiment among brands seemed to pervade at the
conference due to the presence of counterfeits and the lack of brand
protection.
4. Rainbow colors and hues have gone mainstream for hair.
5. Haircare company Living Proof created the campaign, “No preconceived
notions,” celebrating individuality, freedom of expression and uniqueness.
The Coresight Research team is in Las Vegas attending and presenting at Cosmoprof
North America 2018, the leading business-to-business (B2B) beauty trade show in
North America. In addition to the beauty trade show, Cosmoprof North America
offers a three-day education program during which industry experts share insights
and key trends in the beauty industry. The team is attending sessions led by
industry experts and meeting brand owners to discover the newest trends and
products. Here are our takeaways from day one:
Deborah Weinswig, CEO and Founder, Coresight Research
deborahweinswig@fung1937.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 1
Copyright © 2018 Coresight Research. All rights reserved.
Aug 1, 2018
1. Functional skincare is the main focus at Cosmoprof 2018; there has been
very little buzz about traditional color cosmetic products at the show: There
were over 26 new products announced in the Cosmoprof Press Preview: 13 of
which focused on skincare (eight on face, five on masks), four haircare
products and eight “other” products, including brushes, scissors and tattoos.
However, there were no new traditional beauty color cosmetic color
cosmetics. There was very little talk around formerly traditional categories of
beauty (like lip and eye color and face colors).
2. The clean and “free-from” beauty category is trending upward across
skincare and haircare products to include: allergy free, sulfate free, paraben
free, gluten free, fragrance free, alcohol free, silicone-free and cruelty-free:
With consumers’ growing allergies, brands are increasing the list of “free-
from” ingredients.
Cosmoprof, Asher Morgan “Be Bountiful” made with acai berry oil, broccoli seed oil, moringa oil; mineral
oil free, sulfate free, paraben free, phthalate free, gluten free, cruelty free.
Source: Coresight Research
Deborah Weinswig, CEO and Founder, Coresight Research
deborahweinswig@fung1937.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 2
Copyright © 2018 Coresight Research. All rights reserved.
Aug 1, 2018
Cosmoprof, Brand “Restore” by Doctor Rogers paraben free, pthalate free, allergen free, BPA free,
petroleum free and free from animal testing.
Source: Coresight Research
Cosmoprof, Brand “Every Green” Restorative Shampoo; free from SLS and SLES, petroleum jelly, silicones,
parabens, artificial colorants.
Source: Coresight Research
3. An anti-Amazon sentiment among brands seemed to pervade at the
conference due to presence of counterfeits and the lack of brand protection:
Brands spoke openly about having problems with counterfeits selling on
Amazon and the platform hurting sales. Entrepreneur Alisa Marie Beyer
highlighted that “Amazon killed 50% of my boutique sales” when she started
her Coastal luxury brand, Coastal Salt & Soul, a luxury bath and body care
company dedicated to healthy, hydrated skin.
4. Rainbow colors and hues have gone mainstream for hair: Intense color and
vibrant colors and hues including blues, greens, greys, pinks, purples, greys
and yellows—all colors of the rainbow were seen throughout the exhibitor
space and everywhere at the conference. Many attendees had colored hair in
every shade and gradient. Product offerings include at-home rinses and
sprays.
Deborah Weinswig, CEO and Founder, Coresight Research
deborahweinswig@fung1937.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 3
Copyright © 2018 Coresight Research. All rights reserved.
Aug 1, 2018
Cosmoprof, North America
Source: Coresight Research
Cosmoprof, Brand “My.” 100% vegan, free from sulphates, silicones, and parabens; color shampoo in
ruby, copper, gold, cobalt and platinum.
Source: Coresight Research
Deborah Weinswig, CEO and Founder, Coresight Research
deborahweinswig@fung1937.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 4
Copyright © 2018 Coresight Research. All rights reserved.
Aug 1, 2018
Cosmoprof, Brand, “Manic Panic”
Source: Coresight Research
Cosmoprof, attendees with green and blue hair.
Source: Coresight Research
5. Haircare company Living Proof created the campaign, “No preconceived
notions,” celebrating individuality, freedom of expression and uniqueness,
and performed at the 2018 North American Hairstyling Awards (NAHA) on
the opening night of Cosmoprof. NAHA is the industry's annual prestigious
award ceremony to celebrate leaders and innovators in hair. The 2018 NAHA
Beauty Awards were hosted by celebrity hairstylist Tabatha Coffey, and the
evening was filled with beauty awards and artistic performances by sponsors
Aveda, Ulta and Living Proof. Living Proofs team performed its “No
preconceived notions” campaign, and participants wore white shirts with
black personalized statements. Examples include: “Bend the boundaries,”
“Break the barriers,” “Go get your dreams,” “You’re perfect. So am I,” and
“Drop your definitions.” There were over 30 slogans in total. Michael Shaun
Corby, Global Creative Director, Living Proof, said that the creative team chose
this campaign to celebrate individuality and uniqueness; its founder holds
numerous patents, (second only to Albert Einstein) and the brand likes to
celebrate innovation, creativity and pushing boundaries.
Deborah Weinswig, CEO and Founder, Coresight Research
deborahweinswig@fung1937.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 5
Copyright © 2018 Coresight Research. All rights reserved.
Aug 1, 2018
Cosmoprof, NAHA 2018 Living Proof
Source: Coresight Research
Cosmoprof, NAHA 2018 Living Proof
Source: Coresight Research
6. Beauty brands are opting for direct-to consumer (DTC) as the sales channel
of choice: Many beauty brands said that they are choosing the DTC channel
because it allows for better brand control. By having a direct link to
consumers, the owners or CEOs are able to understand the data behind who is
buying their products and are better able to control and own the content and
messaging. Additionally, the barriers to entry are lower than going through
distribution channels.
7. Masks continue to trend upward to include an emphasis on newer mask
categories, including “lip,” “neck,” and “the behind.” Brand owners said that
these areas have previously been neglected. Bawdy Beauty launched a line of
masks for the buttocks with the tagline, “give your butt a face lift too.”
Deborah Weinswig, CEO and Founder, Coresight Research
deborahweinswig@fung1937.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 6
Copyright © 2018 Coresight Research. All rights reserved.
Aug 1, 2018
Cosmoprof, Brand “Kocostar”
Source: Coresight Research
Cosmoprof, Brand “Oh K”
Source: Coresight Research
Cosmoprof, Brand “Bawdy Beauty” Mask
Source: Coresight Research
Deborah Weinswig, CEO and Founder, Coresight Research
deborahweinswig@fung1937.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 7
Copyright © 2018 Coresight Research. All rights reserved.
Aug 1, 2018
8. Professional brands are creating “sub-product lines” for consumers—moving
from B2B to B2C: Consumers will gain access to higher-quality, professionally
developed products.
9. “The Look” All Stars Reality Beauty television show, on the CW network is
partnering with the producers of NAHA to seek the industry’s next beauty
star: The TV reality show was hosting casting auditions at Cosmoprof.
Cosmoprof, NAHA 2018, Style Icons and The Look Judges, Sam Villa and Kim Vo.
Source: Coresight Research
10. “Barbering” and deep, shaved hair lines are trending upward for men.
Cosmoprof, NAHA 2018
Source: Coresight Research
Deborah Weinswig, CEO and Founder, Coresight Research
deborahweinswig@fung1937.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 8
Copyright © 2018 Coresight Research. All rights reserved.
Aug 1, 2018
Deborah Weinswig, CPA
CEO and Founder
Coresight Research
New York: 917.655.6790
Hong Kong: 852.6119.1779
China: 86.186.1420.3016
deborahweinswig@fung1937.com
Erin Schmidt
Research Analyst
Hong Kong:
6/F, LiFung Tower
888 Cheung Sha Wan Road, Kowloon
Hong Kong
London:
242–246 Marylebone Road
London, NW1 6JQ
United Kingdom
New York:
1359 Broadway, 18th Floor
New York, NY 10018
Tel: 646 839 7017
Coresight.com
Deborah Weinswig, CEO and Founder, Coresight Research
deborahweinswig@fung1937.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 9
Copyright © 2018 Coresight Research. All rights reserved.
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